推荐-网络营销外文文献翻译 精品

南京航空航天大学金城学院

（）外文文献翻译

系部管理系

专业市场营销

学生姓名唐敏学号2109064116 指导教师袁昊职称助教

20XX年 2 月

network marketing

Abstract:Today, mankind has entered the era of rapid economic development of e-merce-based network. A full range of rapid development and wide application of puter network technology on contemporary society, but also brought great changes to the enterprise marketing management. Network Marketing the new marketing methods to adapt to the changes of the era of the development of network technology and information networks, it has changed the traditional marketing concept, marketing strategy, marketing, ways and means, will bee the mainstream of the current era of corporate marketing. The face I had many problems in the SME network marketing, we should also be a clear understanding of the inevitability of its development, which requires all aspects of synergy and cooperation, to build a good network consumption environment, and promote the continued development of network marketing. Keywords: network marketing sales model of network management marketing planning SME.

work Marketing Theory

Network marketing is based on the technology infrastructure of puter network technology, as represented by information technology. puter networks of modern munications technology and puter technology to the product of bining it in different geographic regions and specialized puter equipment for external interconnection lines of munication into a large, powerful networks, thus enabling a large number of puters can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the puter network there are three types: the Internet, Extranet and Intranet.

the theoretical basis for the network marketing, theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory.

2.monly used methods of network marketing

1)Search Engine Marketing

2)Email marketing permission

3)Online Advertising

4)Web resource cooperation

5)Viral marketing

6) A membership-based network marketing

3.The relationship between network marketing and other business marketing

E-merce, where sell goods to consumers or enterprises directly; publishing, which you sell advertising or buy the site which is based on the main directory, while the enterprise generates value by getting directory and filtering into the list of sales target There are many other models which is based on the specific needs of each person or business that launches an internet marketing campaign.

4.Web-based network marketing business

To carry out Internet marketing does not necessarily have to have their own web site, in the absence of site conditions, enterprises can carry out the effective marketing through the network. Free web site marketing mainly depends on the network marketing and e-mail marketing virtual munity.

Web-based network marketing is the subject of network marketing, it's main problem is the web site planning, construction, maintenance people, as well as with other marketing to promote the integration of methods.

5.The network marketing existence question of enterprises

5.1. The network marketing concept problems

The enterprise in China network marketing knowledge existing two extreme ideas: the idea that the network marketing is a hi-tech enterprise of things, with traditional industries. Or think about network marketing is online sales, and witnessed network store losses, clusters of phenomenon more lost network marketing power. Another idea thinks, the network provides a them with large enterprises equal petition, as long as the platform of small and medium-sized enterprises owned and big enterprises as elegant website design, provide and large enterprise the same product and service, small and medium-sized enterprise may use the Internet transcendence of large-scale enterprises, in this idea guidance, the enterprise put in a great amount of resources on Internet marketing activities, however, business management will inevitably suffer enterprise resource limit. Although small and medium-sized enterprise website can do much on the surface and large enterprise is same, but site