大学生创业创意创新大赛获奖模板

大学生创业创意创新大赛获奖模板

第五届全国大学生电子商务“创新、创意及创业”挑战赛创新创意创业

参赛学校：长春大学

作品名称：交换空间

团队名称: 小智慧也有大作为

指导老师：王钊王东屏

团队成员：郑千旭、赵琪、周洋宇、常磊、王庆

目录

第一章市场分析

1.1项目背景````````````````````````````````````````` ````````````````````````````````````````` `````````````````````````````````3

1.1.1旅游业发展前景````````````````````````````````````````` ````````````````````````````````````````` ```````````````3

1.1.2旅游业政策````````````````````````````````````````` ````````````````````````````````````````` ``````````````````````3

1.1.3互联网+```````````````````````````````````````` ````````````````````````````````````````` ````````````````````````````3

1.1.4市场趋势和机会````````````````````````````````````````` `````````````````````````````````````````

```````````````4

1.2 旅游行业SWOT分析````````````````````````````````````````` ````````````````````````````````````````` ````````````````4

1.3 目标用户分析````````````````````````````````````````` ````````````````````````````````````````` `````````````````````````4

1.3.1消费人群定位````````````````````````````````````````` ````````````````````````````````````````` ``````````````````4

1.3.2 目标人群特点````````````````````````````````````````` ````````````````````````````````````````` `````````````````4

1.4 行业竞争对手````````````````````````````````````````` ````````````````````````````````````````` `````````````````````````5

1.4.1最直接的竞争对手

````````````````````````````````````````` ````````````````````````````````````````` ````````````5

1.4.2间接的竞争对手````````````````````````````````````````` ````````````````````````````````````````` ```````````````5

1.4.3竞争优势````````````````````````````````````````` ````````````````````````````````````````` `````````````````````````5

第二章运营方案

2.1公司理念

```````````````````````````````````````````````````````````````````` ````````````````````````````````6

2.2公司目标

```````````````````````````````````````````````````````````````````` ````````````````````````````````6

2.3发展战略

```````````````````````````````````````````````````````````````````` ````````````````````````````````6

2.3.1整合用户服务与社区服务

```````````````````````````````````````````````````````````````````` ````6

2.3.2提供渠道、重视借助外力、整合资源

`````````````````````````````````````````````````````````6

2.4业务与赢利模式

```````````````````````````````````````````````````````````````````` ```````````````````````6

2.4.1业务体系

```````````````````````````````````````````````````````````````````` `````````````````````````7

2.4.2业务详述

```````````````````````````````````````````````````````````````````` `````````````````````````7

2.4.3业务发展规划

```````````````````````````````````````````````````````````````````` ```````````````````7

2.4.4盈利模式

```````````````````````````````````````````````````````````````````` `````````````````````````8

第三章财务可行性分析`

3.1投入资金````````````````````````````````````````` ````````````````````````````````````````` `````````````````````````````````8

3.2 市场调查与全面预算````````````````````````````````````````` ````````````````````````````````````````` ```````````````8

3.2.1未来五年服务收入预测