谈谈名人效应-1850字高三作文杂文
初一议论文小议名人效应
小议名人效应
有个赵国人要卖掉一匹骏马，在集市上站了三天，却无人问津。
他要求伯乐到集市上绕马看一看，离开时再回头瞧一瞧。
伯乐这样做了，马价一下子提高了十倍。
可以看出，这是伯乐这个名人所产生的效应。
买马的人三天内都不问津这匹骏马，就因为伯乐多看几眼，竟愿意出十倍的价钱。
这种现象当时有，现在更是普遍存在。
一个牙科教授说哪种品牌的牙膏好，人们就纷纷跑去买这种牙膏；一个饮食专家说吃哪种保健品好，这种保健品的销售量就一定不会小。
名人效应，就是人们盲目相信名人，崇拜名人。
将名人的分析当真理一样信奉。
若名人分析得对，那也好，毕竟为消费者指出了一条道，可有些人盲目相信名人，他们没有主见，没有判断、明辨是非的能力。
这样长久下去，人们都会变得愚昧无知。
不思考，只等别人的一句话。
比如说，克林顿算名人吧，他说资本主义好，那么，我们就遵循他的话，走资本主义道路吗？显然，这是不对的。
根据我国的历史遭遇和现在的国情，必须走社会主义道路，绝不能因为名人的一句话改变我国的整个社会体制。
在这个纷繁复杂的社会里，还有许多像“名人效应“这样的不良气氛，要想不卷入这样的氛围中，我们就得“出淤泥而不染，濯清涟而不妖“，多吸收好的教育，要明辨是非，做一个有自我有主见的人。
无可厚非的名人效应_2000字
无可厚非的名人效应_2000字在现代化程度越来越较低的今天，电脑、传真机、移动电话、计算机网络等科技产品产品已广泛地被人接受，并完全地融入到了人类社会中。
当您有事儿要告诉另外一个小事人时，您可以打电话；甚至可以打开电脑，敲一通键盘，给他去个E-mall……如此之多的联系方式，唉让人眼花缭乱，令人不知所措。
但任凭您发现没有，从始至终的交流过程中，您没有跟一个人碰面，跟一位真正的人说过话，您面对的只是毫无脸孔的机器。
往往地，我们总能看见人们“抱着”电话机一会儿哭、一会儿笑、一会儿叫、一会儿跳；或是在不断变换画面的电脑屏幕前不断利皮扬卡，作痛苦状，作失望状，作兴奋状……今天，这些机器的地位显得越来越重要了，在我们圣洁地抱着它们，并渐渐可被视为它们的同时，面对面我们面对面相互关系的交流越来越少了。
我们曾以我们日益先进的科技水平而骄傲，我们也为这个年代生活气息缺少人情味，缺少亲情而苦恼；数字化世界世界给我们催生方便、快捷的同时，也让我们真正或者说体会到了数字那冰冷无情的一面。
我小细小的时候住在湖北的一个小村里，那时各家都还没有装电话，只是靠着串门、聊家常来传播消息。
小伙伴们也鱼板打打闹闹嘻嘻哈哈的日子。
那时的生活并不富裕，但很充实，很有人情味。
现在我赶往了北京--一个繁华、拥挤的有大水泥城中，却时常在熙熙攘攘的人群里迷失自己，感到孤独、空虚……如今的人们情愿和千里之遥的陌生人在网上聊个热火朝天，也不愿对近在咫尺的老邻居问声你好。
在商业城市人之间越来越冷漠的时候，网上社区却越做越火：想找亲情吗？去网上社区；想倾诉衷肠吗？去网络社区聊天室；想找朋友吗？去网上社区聊天室中心……我们渴望沟通。
但在现实中得不到沟通的他们无奈只好用一种虚幻的交流来慰藉自己那空虚寂寞的肉体。
我们完全可以天马行空，在不远的未来，人们的婚姻生活将是什么样子：人们不再需要开什么会议，因为有了可视电话；人们不再上班，只要在家里进入打开电脑看电视进入公司的网站便可以了；人们不再上学，网络能教给学生一切；甚至，人们不必再去相亲，因为，现在网络爱情就那时已经出现了……也许从推向市场电话申请专利的那一刻起，它便注定要成我我们沟通的终结者……;; ; ; ; ; ; ; 你还记得上一次与人沟通是什么时候吗？你在哪里？正在做什么？你要是感觉有些累？现在让我们来回忆一下你曾经怀念有过的，给你遗下留下深刻灵魂的沟通吧。
名人魅力满分作文
名人魅力满分作文各位今天咱们就来唠唠这名人魅力和满分作文的事儿。
我呢，在写作这个圈子里摸爬滚打了20多年啦，虽说不是啥超级大牌作家，但也算是个有点故事的人吧。
咱先说说名人魅力哈。
那些名人就像夜空中最闪亮的星星一样，各有各的光芒。
我记得有一次，我去参加一个文学活动，在现场看到了那位大名鼎鼎的作家[具体名字]。
他一出场，那气场，就像一阵旋风似的，把在场所有人的目光都给吸过去了。
他穿着一件很普通的衬衫，但是在他身上就像是高级定制一样，这大概就是名人的魅力吧，自带光环。
说到这，我就想起满分作文了。
你们说，满分作文是不是就像那传说中的宝藏一样，人人都想得到呢？我觉得啊，满分作文就像是一个精心打扮过的美人儿，从内容到结构，从语言到情感，都得是无可挑剔的。
可是，这谈何容易啊！我自己刚开始学写作文的时候，那叫一个纠结啊。
我总是想把所有华丽的词藻都堆砌上去，就像一个暴发户拼命地往身上挂金银珠宝一样，结果写出来的东西那叫一个乱啊。
唉，现在想想都觉得好笑。
在我看来，名人的魅力有时候也能给满分作文加点料。
你想啊，如果在作文里引用一些名人的事迹或者名言，那是不是就像给一道普通的菜加了点高级调味料呢？我记得好像是有这么回事儿，有个学生写作文的时候，写的是关于坚持的主题，他就引用了[名人名字]的奋斗历程，那篇作文一下子就变得生动起来了。
不过呢，我也见过有人乱用名人的事儿，就像把一个不合适的零件硬安在机器上一样，那效果可就适得其反喽。
我还得跟你们说说这行业里的一些趣闻。
我听说啊，以前有个作家，特别喜欢在深夜写作，而且他写作的时候必须得点着一盏很旧很旧的煤油灯，说这样才有灵感。
哈哈，是不是很奇怪？我就不一样啦，我只要有一杯热茶，坐在我那有点乱乱的书桌前，就能开始写了。
我这书桌啊，上面堆满了书和稿纸，有时候找个东西都得翻半天，我老婆总是唠叨我，说我像个收破烂的。
嘿不过我觉得这样才有创作的氛围嘛。
现在的作文和以前可不一样喽。
以前啊，可能更注重文笔的优美，现在呢，更看重的是思想的深度和独特性。
怎样使用名人效应英语作文
怎样使用名人效应英语作文The celebrity effect is a powerful phenomenon that can greatly influence people's behavior and choices. When a famous person endorses a product or service, it caninstantly boost its credibility and appeal. Many companies use this strategy to attract more customers and increase sales.Celebrities have a huge impact on society, especiallyon young people. Their influence can shape trends, opinions, and even political views. People often look up tocelebrities as role models and try to emulate theirlifestyles and choices.The power of celebrity endorsement can be seen in various industries, such as fashion, beauty, and entertainment. When a celebrity wears a certain brand or promotes a specific product, it can create a buzz and generate a lot of interest among consumers.However, the celebrity effect is not always positive. Sometimes, celebrities make controversial statements or engage in questionable behavior that can tarnish their image and reputation. This can have a negative impact on the brands they endorse and lead to backlash from the public.Despite the potential risks, many companies continue to rely on celebrity endorsements as a marketing strategy. They believe that associating their brand with a well-known figure can help them stand out in a crowded marketplace and attract more attention from consumers.In conclusion, the celebrity effect is a double-edged sword that can bring both benefits and drawbacks to businesses. While it can increase visibility and credibility, it also comes with risks and uncertainties. Ultimately, it is up to companies to carefully consider the potential impact of celebrity endorsements on their brand and reputation.。
名人效应英语作文
名人效应英语作文Celebrity Endorsements: The Power and InfluenceIn today's world, where the media plays a significant role in shaping public opinion, the concept of celebrity endorsements has become a powerful marketing tool. Celebrities, with their vast fan base and influence, can sway the choices of millions through their endorsements. This essay will delve into the impact of celebrity endorsements on consumer behavior, the ethics of such practices, and the potential risks involved.Firstly, the allure of celebrity endorsements lies in the trust and admiration that fans have for their favorite stars. When a celebrity endorses a product, it is often perceived as a personal recommendation, which can lead to increased sales and brand recognition. For instance, when a popular athlete is seen wearing a particular brand of sneakers, fans may be inclined to purchase the same brand, hoping to emulate the success and style of their idol.However, the ethics of celebrity endorsements have been a subject of debate. Critics argue that some celebrities endorse products without fully understanding or using them, which can mislead consumers. It is essential for celebrities to be transparent about their endorsements and ensure that they align with their personal values and beliefs.Moreover, the risks associated with celebrity endorsementscannot be overlooked. A celebrity's image can be tarnished by scandals, which can negatively impact the brands they endorse. For example, if a celebrity is involved in a controversy, the brand associated with them may suffer a loss of reputationand sales.In conclusion, while celebrity endorsements can be a potent force in marketing, they must be approached with caution. Consumers should be discerning and make informed decisions rather than blindly following the recommendations of celebrities. Brands must also be mindful of their choice of endorsers and ensure that they are ambassadors who willuphold the brand's values and integrity. The power ofcelebrity endorsements is undeniable, but it must be wielded responsibly to maintain trust and credibility in the marketplace.。
名人效应英语作文
名人效应英语作文 Title: The Celebrity Effect: Influence and Impact。 In today's interconnected world, the phenomenon of the "celebrity effect" has become increasingly prominent. This effect refers to the powerful influence that celebrities wield over public opinion, consumer behavior, and societal norms. From actors and musicians to athletes and social media influencers, celebrities hold a unique position of influence that can shape perceptions and drive trends. In this essay, we will explore the various dimensions of the celebrity effect and its implications on individuals and society.
First and foremost, the celebrity effect manifests in the realm of consumerism. Endorsements and sponsorships by celebrities can significantly impact consumer purchasing decisions. When a well-known figure promotes a product or service, their association with it can enhance its perceived value and desirability. This phenomenon is evident in industries ranging from fashion and beauty to technology and fitness. For example, when a popular actress wears a particular brand of clothing on the red carpet, it can spark a surge in sales for that brand as fans aspire to emulate her style.
名人的效应托福作文
名人的效应托福作文名人的效应托福作文When famous people give their opinions, many people listen. Should we pay attention to those remarks?When Tom Cruise once appeared in a TV program, he was too excited so he jumped up and down the couch. Later jump the couch was adopted in the American dictionary for slang. This is a bit exaggerating, but it definitely reflects the fact that when famous people give their opinions, many people listen. But, should we pay attention to these remarks or actions?Firstly, famous people are famous, for they have one or few aspects that exceed common people. Like Albert Einstein once said, I think and think for months, for years, ninety-nine times the conclusion false, but the hundredth time I am right. As a brilliant scientist, he speaks of the right attitudes towards science and inspires countless people to fight for the truth. Hollywood actors or actresses, they may talk about their dressing styles or skin cares on magazine. These are all advice that we might as well take, for real life is not just serious academic things but also the satisfaction of living.But the point is that, celebrities are not perfect role models for the public. Once I heard a story about Einstein, saying that he nearly got into the water when he once harassed a young lady and got refused when they were in a boat in a park. Is Einstein evil somehow? No! He’s just being human. Then is it wron g to harass ladies? Yes. But all humans make mistakes. Celebrities are experts in certain areas but not all. In some other fields, they should even learn from us.Generally, there are two extremes when talking aboutcelebrities: the public are either too critical or too superstitious. Objectively, both of the attitudes are unnecessary. As a Chinese saying which generalizes this situation the best goes: to take in the good, while to get rid of the bad.。
名人效应的利与弊
• 之四海而皆准的真理，这对于许多企业来说就是 • 一个至关重要的必修课，因为这上面也许就维系 • 着你的身家性命。
Байду номын сангаас人效应的弊端
• • • • • 1 喧宾夺主 2 个性不符 3 过度转换 4 道德风险 5 虚假违规
例
• 由于名人是人们心目中的偶像，有着一呼百应的作用。一 出版商有一批滞销书久久不能脱手，他忽然想出了非常妙 的主意：给总统送去一本书，并三番五次去征求意见。忙 于政务的总统不愿与他多纠缠，便回了一句：“这本书不 错。”出版商便大做广告，“现有总统喜爱的书出售。” 于是这些书被一抢而空 • 不久，这个出版商又有书卖不出去，又送了一本给总统。 总统上了一回当，想奚落他，就说：“这本书糟透了。” 出版商闻之，脑子一转，又做广告，“现有总统讨厌的书 出售。”又有不少人出于好奇争相购买，书又售尽 • 第三次，出版商将书送给总统，总统接受了前两次教训， 便不作任何答复。出版商却大做广告，“现有令总统难以 下结论的书，欲购从速。”居然又被一抢而空。总统哭笑 不得，商人大发其财。
由于频繁转换过度曝光不但无助于广告效果品牌含金量稀释名人自身的价值也会受到贬损消费者对其认知度虽然增加但美誉度却会因边际效应的下降而越来越低现代社会随着媒体的日益发达文化的丰富与价值观的多元化再加上生活节奏的加快人越来越容易出名名人也越来越多因而名人的名气周期也越来越短
名人效应的利与弊
谈谈名人效应
• 个性不符 • 各行各业都有名人,但权威、偶像的崇拜及其影响 力往往只发生在特定的领域之中,如医生之于患者, 学者、作家之于莘莘学子,歌星之于歌迷,体育健将 之于球迷一类,脱离这一领域,权威效应就会锐减甚 至荡然无存。受众对名人的认可度取决于对他们 所担任的角色形象的认识和理解, 名人的气质，职 业，年龄，性别等与产品错位 ,就达不到预期效果。 如田震为广东的蒂花之秀洗发水所做广告，可能 很多人都记得蒂花之秀的一句广告语：蒂花之秀， 青春好朋友。但是其代言人田震在八十年代就是 一名知名歌手，过了快20年就算保养得再好也不 会再“青春”了。又如，DIOR洗发水本来产品定 位于平民阶层，却请来金喜善为其做广告，有谁 会相信这个在韩国有“喜善公主”之称大明星会 用这么平民的洗发水呢？显然金喜善和这个洗发 水的“气质”是格格不入的。
名人效应英语作文
The phenomenon of celebrity influence,often referred to as the celebrity effect,is a prevalent aspect of modern society that can be observed in various spheres,including advertising,politics,and social causes.Celebrities,due to their fame and public image, have the power to sway public opinion and drive consumer behavior.1.Advertising and Marketing:One of the most common uses of the celebrity effect is in advertising panies often hire celebrities to endorse their products, leveraging the celebritys popularity to attract potential customers.For example,a wellknown athlete promoting a sports drink can significantly boost sales,as fans may be more inclined to purchase the product because of their admiration for the celebrity.2.Charity and Social Causes:Celebrities can also use their influence to raise awareness for various social issues.By supporting a cause,they can bring it to the forefront of public attention.For instance,when a celebrity advocates for environmental conservation, it can inspire their followers to adopt more sustainable practices.3.Political Influence:Celebrities can have a significant impact on political campaigns and issues.Their support for a political candidate or stance on a policy can sway undecided voters.For example,a celebritys public endorsement of a political figure can increase that figures visibility and credibility among the public.4.Fashion and Trends:The way celebrities dress and the products they use can set new trends in fashion and lifestyle.Fans often emulate their favorite celebrities,leading to the popularization of certain styles or brands.5.Role Modeling:Celebrities can serve as role models for their fans,influencing their behavior,values,and aspirations.Positive role models can inspire people to strive for success and adopt healthy habits.6.The Dark Side of Celebrity Influence:While the celebrity effect can be powerful and positive,it also has its downsides.The pressure to conform to celebrity standards can lead to unrealistic expectations and a distorted sense of selfworth among fans.Additionally, the endorsement of harmful products or behaviors by celebrities can have negative consequences.7.Authenticity and Accountability:As influencers,celebrities have a responsibility to be authentic and accountable for the messages they promote.Misleading endorsements can damage their credibility and potentially harm their audience.8.The Power of Social Media:With the rise of social media,the celebrity effect hasbecome even more pronounced.Celebrities can now directly interact with their fans, further amplifying their influence.In conclusion,the celebrity effect is a multifaceted phenomenon that can shape society in various ways.While it can be a force for good,it is essential for both celebrities and their followers to be mindful of the impact and the responsibilities that come with such influence.。
名人效应四级英文作文
名人效应四级英文作文英文：The celebrity effect, also known as the "halo effect" in psychology, refers to the phenomenon where people tend to view a product or service more favorably simply because it is associated with a well-known public figure. This can be seen in various aspects of our daily lives, from the products we use to the places we visit.One classic example of the celebrity effect is the endorsement of sports shoes by famous athletes. When a well-known sports figure like Michael Jordan or Serena Williams promotes a particular brand of shoes, consumers often perceive the shoes to be of higher quality and are more likely to purchase them. This is because the positive image of the celebrity is transferred onto the product, creating a "halo" effect that makes the product more appealing.Another example can be seen in the entertainment industry, where a movie or TV show featuring a popular actor or actress is more likely to attract a larger audience. People are drawn to watch these productions simply because of the celebrity's involvement, even if they may not know much about the plot or storyline. The fame and charisma of the celebrity create a positive impression that influences people's decisions.In the world of social media, influencers and celebrities play a significant role in shaping consumer behavior. Many people are influenced by the products or services endorsed by their favorite celebrities, leading to a surge in sales for those brands. This is evident in the fashion and beauty industry, where celebrities often collaborate with brands to create exclusive collections or promote certain products. Fans are quick to purchase these items, believing that they will somehow attain the same level of glamour and style as their idols.The celebrity effect can also extend to charitable causes and social issues. When a well-known public figuresupports a particular charity or speaks out on an important issue, it often garners more attention and support from the public. People are more inclined to donate to a cause or take action when they see their favorite celebrities doing the same.In conclusion, the celebrity effect is a powerful force that influences consumer behavior and public opinion in various domains. Whether it's in the realm of fashion, entertainment, or social causes, the presence of acelebrity can significantly impact the way people perceive and engage with products and ideas.中文：名人效应，也被称为心理学中的“光环效应”，指的是人们倾向于更加青睐某个产品或服务，仅仅因为它与知名公众人物有关。
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谈谈名人效应-1850字
谈到名人效应，好多人马上一副痛心疾首的表情，然后就开
始逐项列举名人效应弊端的一二三四，但我却不这样认为。
在我看来，名人效应并不见得是件坏事，名人具有不一般的
声名效应是一件很正常而且合理的事情，只要人们利用得好，它
绝对是有百益而无一害。我想先讲一个大家可能都很熟悉的故事。
据说美国有位出版商，手头上积压了一批滞销书，久久不能脱手，
眼看要蚀本，情急之下想出了一个非常妙的主意：给总统送去一
本样书，并三番五次地征求他的意见。总统当然很忙，根本就不
愿与他多纠缠，便随便说了一句：“这书不错。”于是这位出版
商便大做文章，打出了“总统喜爱的书”的广告，这些书自然很
快就被一抢而空。不久，这位出版商又有书卖不出去，于是又送
了一本给总统。总统上了一回当，便想奚落他，就说道：“这本
书糟透了。”出版商脑子一转，又打出“总统讨厌的书“的旗号，
结果又有不少人出于好奇争相购买。第三次，出版商又将书送给
总统，总统接受了前两次教训，没作任何答复。
聪明的出版商却大做广告”现有令总统难以下结论的书，欲
购从速。“书居然又被一抢而空。总统被搞得哭笑不得，而这位
商人则大发其财，大出风头。这则小笑话和我国古代伯乐相马的
寓言颇有异曲同工之妙。据说有个人想卖一匹骏马，可人都不识，
于是恳请伯乐前去小视一番。不过一天，马价就翻了十倍。这恐
怕是我国最早的请名人作广告的实例了。试想没有伯乐的推荐，
这匹马再好，也没有什么人真正赏识它，它最终的下场就是同一
般劣马为伍，浑浑噩噩终老农场。那位出版商和卖马人可谓善于
借势均力敌之人，《荀子•劝学篇》写道：“君子性非异也，善假
于物也。”其实讲的就是这个道理。名人之所以能成为名人，除
了一些人是由于先天的因素（比如美貌），更多的是离不开个人后
天的努力，他/她的成名很大程度上也是对其付出努力的肯定。而
且在此过程中，社会造就的因素也不可少，所以名人通常具有较
强的感召力。
既然名人是众人关注的对象，他/她往往有着一呼百应的作
用。在我看来，名人效应其实就是现代公共关系心理的一种表现，
利用名人效应造势的现象在当今社会中已经屡见不鲜。各行业的
专家权威或是社会公众人物，他们与消费者有着直接的接触，如
果通过他人在社会上的特殊地位，现身廉洁，对产品进行较为客
观公允评价，不做夸大和吹嘘，公众从感情上更容易愿意接受。
在生活中名人能引领时尚的情形已经屡见不鲜。有人将现在的经
济形容为“注意力经济”，尽管这种看法稍微有些信偏颇，但毫
无疑问，它还是很形象地揭示了今天我们所面临的现实。在信息
爆炸的时代，人们不可能有更多的时间和精力去关注太多的事情；
当然，名人的消息除外。不管你承认不承认，当今社会“名”已
经成为一种资源。在经济领域里，只要加以良好的商业运作，良
好的声名作为一种可贵的资源便能直接转化为财富，促进企业的
发展。
以名人效应公关促销，乃是现代商战的常用谋略，精明的经
营者在公关促销中不但注重借用名人，更为注重运用自己的头脑
和智慧，二者的巧妙结全，方能形成夺目之势。比如“李宁”牌
运动服为什么在市场上卖得那么火？这中间“李宁”的名字起了
很大的作用，这是勿庸置疑的。名人们良好的名声犹如一注强有
力的兴奋剂，有力地推动了经济的发展。名人效应不仅在市场经
济领域内发挥着不可低估的推动作用，而且在更广阔的天地中同
样也大有作为。往大处讲，由于众所周知的原因，名人效应在社
会公益事业中往往扮演着极为重要性的角色，它直接为我们树立
了好的示范作用。往小处讲，名人效应也程度不一地渗透到我们
的日常生活中，旅游景点便是与名人效应紧密相连的一个例子。
古人常说：“山不在高，有仙则名，水不在深，有龙则灵。”其
实，哪里有什么“仙”、有什么“龙”？它无非是说自然景观需
要人文景观的借助和衬托，然后才能相得益彰，而这个人文景观
历来是与不同时代的名人效应结合在一起的。
我们在这些地方流连忘返多多少少不正是因为名人效应使
然吗？成都西南郊的浣花溪，原是个名不见经传的小地方，但自
从唐代诗人杜甫流寓于此写了不少传诵千古的名篇杰作之后，人
们便在这里建立了杜甫草堂，从此吸引许多中外游客，人们常常
来此凭吊诗人，这里也顺理成章地成为旅游胜地，带动了成都市
的繁荣。再比如绍兴的妩媚秀丽的景色固然可以倾倒古今中外的
游客，但试想一不，如果这里没了沈园中陆游与唐婉儿令人肝肠
寸断的题诗壁，没有了鲁迅生活玩耍过的三味书屋、百草园、咸
亨酒店这些绝对是属于名人效应的东西，绍兴名城还成之为绍兴
名城吗？
我想答案肯定是很明显的。当然，我们并不否认，在各种名
人效应的现象中，也有不少问题，像言语不实，金钱导向等等的
问题，但我深信，只要名人自珍自重，将其名声在正当的领域合
理运用，再加上众多百姓和媒体的监督，这些不好的现象一定会
有所必观的。那些种种“借名”招摇的失实宣传或者不好的言行，
会很容易诱发公众不信任心态，最终损害的还是名人自身。
一言以蔽之，名人效应是一种难得的财富和资本，我们应加
以引导和良好地利用，因为名人毕竟不多，名人效应本身无可厚
非。