手机网游运营分工及发展前景分析

吉林大学珠海学院

毕业论文（设计）

手机网游运营分工及发展前景分析

Analysis on the prospect of mobile phone net swims operation division and development

完成日期年月日

手机网游运营分工及发展前景分析

摘要

根据爱立信公司发布的信息，中国的手机普及率为81%，也就是说，中国有大约1091353500名手机用户。根据易观国际集团发布的信息,在2012年6月底，有着10.52亿名手机用户，并且预测年底将达到11亿名，跟爱立信公司发布的信息符合。工信部同样在今年2月公布了全国达到10亿名手机用户，并与每月1000万的速度增长，与易观国际在六月发布的信息相符。手机的用户普及已经成为现实，手机网游随平台的成熟，游戏开发流程的大众化，上网简易化，将成为巨大的消费点。以下所有论点，均是针对中国市场。

现在是两大平台占据了手机主导地位：苹果，安卓。苹果作为高端消费群体的首选，其上榜游戏均是精挑细选，因为市场均集中在苹果商城，导致了大量衍生性行业的产生，包括广告推广，甚至是刷榜等极端行为。安卓平台作为大众化消费群体的选择，其上榜游戏精品较苹果少，许多有影响力的游戏如：愤怒的小鸟，水果忍者，小鳄鱼爱洗澡，均是从苹果平台移植过来的，且其市场较多选择，宣传渠道不一。

现阶段，安卓及苹果市场代表了手机网游的主流，通过研究相关平台数据，有利于我们去进一步理解手机网游的趋势及动向。

关键词:

运营；二战风云；苹果商城；安卓；玩家

Analysis on the prospect of

mobile phone net swims

operation division and

development

Abstract

According to this year December 5th Ericsson released information, China's mobile phone penetration rate of 8 1%, that is to say, China has about 1091353500 mobile phone users. According to Analysys International Group inform ation, in 2012 at the end of 6, with 1052000000 mobile phone users, and to predict the end will reach 1100000000, is sued with Ericsson information meet. The Ministry also announced in February this year the country reached 10000000 00 mobile phone users, and with monthly growth of 10000000, consistent with the Analysys International released infor mation in June. The popularization of mobile phone users has become a reality, mobile phone online games with the m ature platform, the popular online game development process, simple, will become a huge consumer point. All of the f ollowing argument, all is for the Chinese market.

Is now the two largest mobile phone platform occupy a dominant position: apple, android. Apple as the high-end consumer groups preferred, the list of games are carefully selected, because the market is concentrated in the apple st ore, resulting in a large number of derivative of industry, including advertising, and even brush list of extreme behavio r. The Android platform as a popular consumer choice, the list of game quality than apple, many influential games suc h as: angry birds, fruit ninja, the small crocodile love take a shower, are from the apple platform transplant, and the m arket more choice, not a publicity channels.

Can say, at this stage, Android and apple market represents the mainstream mobile phone games, through the stu dy of relevant data, help us to further understand the trend and the trend of mobile phone online games.

Keywords: operation; World War II; Apple store; Android game player;

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