大学生创业创意创新大赛获奖
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第五届全国大学生电子商务“创新、创意及创业”挑战赛
创新创意创业
参赛学校：长春大学
作品名称：交换空间
团队名称: 小智慧也有大作为
指导老师：王钊王东屏
团队成员：郑千旭、赵琪、周洋宇、常磊、王庆
目录
第一章市场分析
1.1项目背景```````````````````````````````````````````````````````````````````````````````````````````````````````````````````3 `````````````````````````````````````````````````````````````````````````````````````````````````3
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1.2 旅游行业SWOT分析``````````````````````````````````````````````````````````````````````````````````````````````````4 1.3 目标用户分析```````````````````````````````````````````````````````````````````````````````````````````````````````````4 ````````````````````````````````````````````````````````````````````````````````````````````````````4
1.3.2 目标人群特点```````````````````````````````````````````````````````````````````````````````````````````````````4 1.4 行业竞争对手```````````````````````````````````````````````````````````````````````````````````````````````````````````5 ``````````````````````````````````````````````````````````````````````````````````````````````5
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第二章运营方案
2.1公司理念````````````````````````````````````````````````````````````````````````````````````````````````````6 2.2公司目标````````````````````````````````````````````````````````````````````````````````````````````````````6 2.3发展战略````````````````````````````````````````````````````````````````````````````````````````````````````6
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2.4业务与赢利模式```````````````````````````````````````````````````````````````````````````````````````````6
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第三章财务可行性分析`
3.1投入资金```````````````````````````````````````````````````````````````````````````````````````````````````````````````````8 3.2 市场调查与全面预算`````````````````````````````````````````````````````````````````````````````````````````````````8 ``````8
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