牛津高中英语M4U1 课文背诵与检测.

M4U1 Reading advertisements

Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize (how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.

What is an advertisement?

An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertisements —commercial advertisements and public servic e advertisements(PSAs. A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem (that affects public welfare.

Does an advertisement tell people the complete truth?

There are laws to protect people from advertisements (that cheat people. However, we still must be aware of the skilful methods (used in ads to try and sell us things. Even if an ad does not lie, it does not mean(it is altogether innocent. One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’this statement tries to fool you into assuming(that the toothpaste cures bad breath, yet it does not say that! All (it saysis (that it fights it, and that is not the same thing at all. One grocery tells customers, ‘ You are proud of your cooking, so shouldn’t you buy the very freshest food?’ this ad is very clever, bec ause it tells customers (they are good cooks. However, it never says (that this grocery has the freshest food! The grocery just hopes (that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a me ntal connection with the food in the grocery. We must not fall for this kind of trick!

Public service advertisements

Not all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are mad e【to serve the public】. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’and ‘Knowledge changes life’these ads deal with widespread social concerns. There are also PSAs( that encourage people to support public servie projects, such as Project Hope. Its motto is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘ When you smoke cigarettes, you are slowly killing yourself.’ All of t hese ads are meant to benefit the public, and you can often learn a lot by following the advice (they give.

Finally, I wish to tell you this: think about why you should do the things (the ad suggests, or buy the product or service (the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave to them!

M4U1 Project

Developing an ad campaign

How do you build an ad campaign?

Unlike a single advertisement, an ad campaign is a planned programme of advertisements (using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have (a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers,

magazines, radio and television.

There are three major questions (you must first consider:

1 Who is the audience for your ad campaign?

The people (you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore(what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.

2 What do you want your ad campaign to say?

After you have decided (who your audience is, it is time to decide (what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself:

●What does my audience already know about this problem?

●What aspects of this problem would they care about or be concerned with?

●Is there some history behind the problem (that they would be interested in?

●How does the problem personally affect their lives?

3 How do you reach your audience?

There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide (what approach you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.

Anti-smoking ad campaign

Every year millions of people around the world die due to smoking. Every packet of cigarettes contain s poisonous chemicals (that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in

Asia. This is why we have chosen anti-smoking as the subject of our ad campaign.

The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows (that young people care about their health and future. We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money (which can then be spent on other things. Our interviews also indicate (that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernail s. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.

Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine(inform ing students about the dangers of smoking, and we will organize an essay competition as well.

Our slogan: Smoking kills!

Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damage (that it does to their health. This is (why we chose this picture as our logo. We want to shock people into realizing (that many smokers die all too soon from illnesses and diseases (related to smoking.

M4U1 Reading 检测

Nowadays, we can find 1._________ almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some

2.________ on advertisements, and have some very important information to

3.__________ with you.

What is an advertisement?

An advertisement uses words and pictures to 4._________ people to buy a product or

5. _______, or to

6.________ in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertisements —

7.___________ advertisements and public service advertisements(PSAs. A commercial advertisement is one which someone has paid for to

8. _______ a product or service. PSAs are often run for free, and are

9. _________ to educate people about health, safety, or any other problem that affects public 10. __________.

Does an advertisement tell people the complete truth?

There are laws to protect people from advertisements that cheat people. However, we still must be aware of the 11. _________ methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether 12. _________. One toothpaste ad declares, ‘ Bright-Teeth fights bad breath!’ this statement tries to fool you into

13. _________ that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocery tells 14.

___________, ‘ You are proud of your cooking, so shouldn’t you buy the very freshest

food?’ this ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice 15.__________, remember the words

‘freshest food’, and make a mental connection with the food in the grocery. We must not fall for this kind of trick! Public service advertisements

Not all ads play tricks on us 16.________. PSAs use some of the same methods, like attractive pictures and clever language, but they are mad e to serve the public. PSAs

17. __________ to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising 18.____________ in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’and ’19.__________changes life’ these ads deal with widespread social concerns. There are also PSAs that encourage people to support public servie projects, such as Project Hope. Its 20.________ is ‘Project Hope-educating every child’. There are even PSAs to teach us how t o live healthy lives. One of these is, ‘When you smoke 21.________, you are slowly killing yourself.’All of these ads are meant to 22.________ the public, and you can often learn a lot by following the advice they give.

Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad 23.____________. When it 24._________ to advertisements, we must all use our 25. ___________ and not be a slave to them!

M4U1 Project 检测

1. ________ a single advertisement, an ad

2.____________ is a planned programme of advertisements

3._________ various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an

4._________ in mind. It is important to

5._________ out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of

6.________, including posters, newspapers, magazines, radio and television. There are three

7.__________ questions you must first consider:

1 Who is the audience for your ad campaign?

The people you want to reach are your 8.__________ audience. In order to

9._____________ your audience, you will need to do a little research and 10._________ in advance. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.

2 What do you want your ad campaign to say?

After you have decided who your audience is, it is time to decide what you want the audience to know or think about. It is important to always try to 11.___________ to the audience in order to get them to 12.__________ in a certain way. You can gather this information from your research. When 13. _________ a public welfare campaign, you may want to ask yourself:

●What does my audience already know about this problem?

●What 14.__________ of this problem would they care about or be concerned with?

●Is there some history behind the problem that they would be inter ested in?

●How does the problem 15.________________ affect their lives?

3 How do you reach your audience?

There are lots of different ways to get your message16.__________ when you are putting together an ad campaign. You must decide what 17.__________ you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.

Anti-smoking ad campaign

Every year millions of people around the world die due to smoking. Every packet of cigarettes contains 18.___________ chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the 19.________ of the people. There are huge numbers of smokers in Asia. This is why we have

20.________ anti-smoking as the subject of our ad campaign.

The target audience is high-school teenagers. Our main aim is to 21.__________ young people from smoking. Our research shows that young people care about their health and future. We will educate them about the bad 22.__________ effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money which can then be spent on other things. Our interviews also indicate that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails. If we can

23._________ young people not to start, they might then 24.________ their parents and other people to give up smoking, too.

magazine 25.___________ students about the dangers of smoking, and we will organize an essay competition as well.

Our slogan: Smoking kills!

Many people think that smoking is cool or enjoyable, but they are not only fully aware of the 26.______ that it does to their health. This is why we chose this picture as our logo. We want to shock people into 27._______ that many smokers die all too soon from illnesses and diseases related to smoking.

M4U1 Reading advertisements Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize (how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you. What is an advertisement?

other problem (that affects public welfare. Does an advertisement tell people the complete truth?

so shouldn’t you buy the very freshest food?’this ad is very clever, because it tells customers (they are good cooks. However, it never says (that this grocery has the freshest food! The grocery

just hopes (that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the f ood in the grocery. We must not fall for this kind of trick!

Public service advertisements

‘Knowledge changes life’ these ads deal with widespread social concerns. There are also PSAs( that encourage people to support public servie projects, such as Project Hope. Its motto is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘ When you smoke cigarettes, you are slowly killing yourself.’All of these ads are meant to bene fit the public, and you can often learn a lot by following the advice (they give. Finally, I wish to tell you this: think about why you should do the things (the ad suggests, or buy the product or service (the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave to them!

M4U1 Project

Developing an ad campaign

How do you build an ad campaign? Unlike a single advertisement, an ad campaign is a planned programme of advertisements (using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have (a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.

There are three major questions (you must first consider:

1 Who is the audience for your ad campaign?

The people (you want to reach are your target audience. In order to determine your audience, you will need to do a little research

and analysis in advance. You will need to explore (what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.

2 What do you want your ad campaign to say?

●What does my audience already know about this problem?

●What aspects of this problem would they care about or be concerned with?

●Is there some history behind the problem (that they would be interested in?

●How does the problem personally affect their lives?

3 How do you reach your audience? There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide (what approach you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.

Anti-smoking ad campaign

in Asia. This is why we have chosen anti-smoking as the subject of our ad campaign.

parents and other people to give up smoking, too.

Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine (inform ing students about the dangers of smoking, and we will organize an essay competition as well.

Our slogan: Smoking kills!

牛津高中英语M3unit2课文填空

Module 3 unit 2 Reading填空 Module 3 unit 2 Reading----English and its history The English language _______ _______ _______ ______ the grammar and ___________ these people brought to Britain. That is _______ English has so many difficult rules that ________ people. Old English is very ___________ from the English we speak ____________. Before the middle of the 5th ___________, people in Britain all spoke a language ________ Celtic. Then two Germanic groups from the ___________ _________ --- the Angles and THE Saxons ---_________ Britain. Old English ___________ of a __________ of their languages. (Both the English language and the English people are ________ _______ the Angles; the word Angle was spelt Engle in Old English.) _______ ______ place names such as London, very few Celtic words became ________ of Old English. At the end of the 9th century, the Vikings, people from Northern European countries such as Denmark and Norway, began to move to Britain. They bought with them their languages, which also _________ with Old English. By the 10th____________, Old English ________ _________ the __________ language of England. When we speak English today, we sometimes feel _________ ________ ________ words or _________ to use. This is _________ English has many words and phrases from different languages, but with similar meanings. Many things _________ _______ _______ in the development of this new type of English.(Middle English) The most important ______________ was from the Normans, a ________________ people who __________ England and _________ _________ ________ the country in 1066. However, the ___________ ____________ did not ____________ English as much as the Angles and the Saxons’victory about 600 years, which _______ _______ Old English ___________ Celtic. _________ __________ the Normans spoke French for the ________ 250 years they ________ England, French did not ________ English as the first language. On the other hand, the English language _______ _________ many words from French. After the ___________ ___________, many English people worked as __________ who __________ animals. ___________, the words we use for most animas __________ for food come from Old English. Old English made other ______________ to Middle English as well. High-class people spoke French _________ common people spoke English. However, by the latter half of the 14th century, English had come into _____________ _______. In 1399, Henry IV became King of England. His _________ _________ was English, and he used English for all __________ events. Modern English _________ many Latin and Greek words. ______________ also _______ _______ _________ changes. The question of _________ English will keep on changing in the future is easy to answer. _______ _______ ________ ________this _________ will continue, and people will keep __________ new words.

牛津译林版高中英语必修一模块一

高中英语学习材料 madeofjingetieji 盐城市龙冈中学牛津高中英语模块一测试题命题人：程永华第一卷(选择题，共75分) I.听力（共两节，满分20分）第一节（共5小题；满分5分）听下面5段对话。每段对话后有一个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听完每段对话后，你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。 1.How much is the skirt? A.$19.15. B.$9.15. C.$9.50 2.What are the two speakers doing? A.They are having a rest. B.They want to have dinner. C.They are hiking on a hill. 3.What does the man mean? A.He doesn't like Chinese food. B.He doesn't want to eat out. C.He wants to pay for the meal. 4.What did the man do yesterday evening? A.He had dinner with his friend. B.He visited a friend. C.He saw a film. 5.When does Mr Brown have to be at the airport? A.At 8:30. B.At 9:30. C.At 10:30. 第二节（共15小题，满分15分）听下面5段对话或独白。每段对话或独白后有几个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听每段对话或独白前，你将有时间阅读各个小题，每小题5秒钟；听完后，各小题将给出5秒钟的作答时间。每段对话或独白读两遍。听第6段材料，回答第6至8题。 6.What kind of color TV does the woman want to buy? A.A small one. B.A big one. C.A cheap one. 7.What's the man's opinion about buying a TV? A.The woman should buy a small one. B.The woman should buy a big one. C.The woman should buy a cheap one. 8.Why does the man give the woman such a suggestion? A.Because the big one is too expensive. B.Because she will have to change it in a few years. C.Because her sitting room isn't very big. 听第7段材料，回答第9至11题。 9.Where is the boy going to spend his holiday? A.In the city. B.In his hometown. C.Abroad. 10.What will he do there? A.Do some farm work. B.Study at home. C.Do some housework. 11.Which of the following is TRUE? A.The girl knows how to farm. B.The boy's grandparents don't live in the city. C.The boy's school is in the country. 听第8段材料，回答第12至14题。 12.What are the man and the woman looking for? A.A comfortable hotel. B.A modern hotel. C.A cheap hotel. 13.Where could the man and the woman find the hotel they need? A.Next to the bank. B.A two minutes' drive to the west. C.On the left side of the street.

(完整word)牛津高中英语模块1课文翻译

牛津高中英语课文翻译牛津高中英语模块1课文翻译 Unit 1 School life in the UK 英国校园生活 Going to a British high school for one year was a very enjoyable and exciting experience for me. I was very happy with the school hours in Britain because school starts around 9 a.m. and ends about 3:30 p.m. This means I could get up an hour later than usual, as school in China begin before 8 a.m. 在英国上了一年的中学对我来说是一段非常令人愉快和兴奋的经历。我很满意英国的上学时间，因为那里是大约9点开始上学，下午3：30放学，这意味着我可以比平常晚起床一个小时，因为在中国8点之前就开始上课了。 On the first day, all of the new students attended an assembly in the school hall. I sat next to a girl whose name was Diana. We soon became best friends. During the assembly, the headmaster told us about the rules of the school. He also told us that the best way to earn respect was to devote ourselves to study and achieve high grades. This sounded like my school in China. 在第一天，所有新生在学校礼堂集合，我坐在一个叫做戴安娜的女孩旁边，我们很快就成为了好朋友。在集合期间，校长告诉我们关于学校的规章制度，他还告诉我们，在学校要想赢得别人的尊重，最好的方法就是努力学习，取得高分，这一点听起来跟中国的学校差不多。 I had many teachers in the past year. Mr Heywood, my class teacher, was very helpful. My favourite teacher was Miss Burke – I loved the lessons that she gave in English Literature. In our class there were 28 students. This is about the average size for British schools. We had to move to different classrooms for different classes. We also had different students in some classes, so it was a struggle for me to remember all the faces and names. 在过去的一年里，我有很多的老师，黑伍德先生，也就是我的班主任，对我很有帮助；我最喜欢的老师是伯尔克小姐，我喜欢她教的英国文学课。在我们班有28个同学，这差不多是英国学校的平均班额。我们在不同的教室上不同的课，上某些课的时候，班上的同学也不一样，所以对我来说记住所有人的面孔和名字是一件难事。 I found that the homework was not as heavy as what I used to get in my old school. However, it was a bit challenging for me at first, because all the homework was in English. I felt lucky, as all my teachers gave me much encouragement and I enjoyed all my subjects: English, History, English Literature, Computer Science, Maths, Science, PE, Art, Cooking and French. 我发现这里布置的家庭作业不像我以前在原来学校时那么繁重，可是一开始我还是觉得有点挑战性，因为所有的作业都是英文的。让我感到幸运的是，所有老师都给了我极大的鼓励，也喜欢所学的科目：英语、历史、英国文学，计算机，数学、科学、体育、艺术、烹饪和法语。 My English improved a lot, as I used English every day and spent an hour each day reading English books in the library. I usually went to the Computer Club during the lunch break, so I could send e-mails to my family and friends back home for free. I also had an extra French class on Tuesday evenings. Cooking was really fun as I learnt how to buy, prepare and cook food. At the end of term we held a class party and we all had to cook something. I was glad that all my classmates were fond of the cake that I made. 我的英语提高了很多，因为我每天都使用英语而且我每天花一小时在图书馆看英语书，我经常在中午休息的时候去计算机俱乐部，这样我就可以免费给国内你的家人和朋友发邮件了。我还在每周二的晚上有一节法语课，烹饪课也很有趣，因为我可以学到如何购买、准备和烹饪食物，在学期末，我们有举行班级聚会，我们都需要做一些食物，让我很高兴的是我同学都很喜欢我做的蛋糕。

牛津高中英语模块1-5课文及译文

牛津高中英语模块1-5课文及译文（精校版） M1U1 SCHOOL life in the UK Going to a British high school for one year was a very enjoyable and exciting experience for me. I was very happy with the school hours in Britain because school starts around 9 a.m. and ends about 3.30 p.m. This means I could get up an hour later than usual as schools in China begin before 8 a.m. On the first day, all of the new students attended an assembly in the school hall. I sat next to a girl whose name is Diane. We soon became best friends.During the assembly, the headmaster told us about the rules of the school. He also told us that the best way to earn respect was to devote oneself to study and achieve high grades. This sounded like my school in China. I had many teachers in the past year. Mr.Heywood , my class teacher, was very helpful. My favorite teacher was Miss Burke—I loved the lessons that she gave in English Literature. In our class there were 28 students. This is about the average size for British schools. We had to move to different classrooms for different classes. We also had different students in some classes, so it was a struggle for me to remember all the faces and names. I found the homework was not as heavy as what I used to get in my old school, but it was a bit challenging for me at first because all the homework was in English. I felt lucky as all my teachers gave me much encouragement and I enjoyed all my subjects: English, History, English Literature, Computer Science, Maths, Science, PE, Art, Cooking and French. My English improved a lot as I used English every day and spent an hour each day reading English books in the library.I usually went to the Computer Club during the lunch break, so I could send e-mails to my family and friends back home for free. I also had an extra French class on Tuesday evenings. Cooking was really fun as I learned how to buy, prepare and cook food. At the end of term we held a class party and we all had to cook something. I was glad that all my classmates were fond of the cake that I made. Students at that school have to study Maths, English and Scienc e, but can stop studying some subjects if they don’t like them, for example, History and French. They can choose other subjects like Art and Computer Science or Languages such as Spanish and German. In the Art class that I took, I made a small sculpture. T hough it didn’t look very beautiful when it was finished, I still liked it very much. I missed Chinese food a lot at lunch. British food is very different. British people like eating dessert at the end of their main meal. After lunch, we usually played on the school field. Sometimes I played football with the boys. Sometimes I just relaxed under a tree or sat on the grass. I was very lucky to experience this different way of life. I look back on my time in the UK with satisfaction, and I really hope to go back and study in Manchester again. 在英国的学校生活在英国上了一年的中学对我来说是一段非常令人愉快和兴奋的经历。我很喜欢英国中学的作息时间，因为学校每天上午大约9点上课，下午大约3点半放学。这意味着我每天可以比以往晚一个小时起床，因为在中国学校每天上午8点之前就开始上课了。开学第一天，所有的新生都去学校礼堂参加晨会。我当时坐在一个名叫黛安娜的女孩身边：我们很快就成了最要好的朋友。在晨会上，校长向我们宣布了校规。他还告诉我们，赢得尊重的最佳途径就是专心学习并取得好成绩。这听起来倒是像我在国内就读的学校。过去的一年里我有过许多老师。海伍德先生，我的班主任，对我的帮助很大。我最喜欢的老师是伯克小姐——我喜爱她教的英国文学课程。我们班上一一共有28个学生。英国中学的班级差不多就是这么大。我们上不同的课得去不同的教室。上某些课的时候，班上的同学也不一样，所以对我来说记住所有的人的面孔和名字可是一件难事。我发现这里布置的家庭作业不像我以前在原来学校时那么繁重，可一开始我还是觉得有些

(完整版)模块三牛津高中英语课文翻译

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牛津高中英语模块一

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