网络营销英文文献翻译
英语原文
Management of the network markting fou SMEs
Abstract
Today, mankind has entered the era of rapid economic development of e-commerce-based network. A full range of rapid development and wide application of computer network technology on contemporary society, but also brought great changes to the enterprise marketing management. Network Marketing the new marketing methods to adapt to the changes of the era of the development of network technology and information networks, it has changed the traditional marketing concept, marketing strategy, marketing, ways and means, will become the mainstream of the current era of corporate marketing. The face I had many problems in the SME network marketing, we should also be a clear understanding of the inevitability of its development, which requires all aspects of synergy and cooperation, to build a good network consumption environment, and promote the continued development of network marketing.
Keywords: network marketing sales model of network management
marketing planning SME.
1.The network marketing existence question of enterprises
(1)The network marketing concept problems
The enterprise in China network marketing knowledge existing two extreme ideas: the idea that the network marketing is a hi-tech enterprise of things, with traditional industries. Or think about network marketing is online sales, and witnessed network store losses, clusters of phenomenon more lost network marketing power. Another idea thinks, the network provides a them with large enterprises equal competition, as long as the platform of small and medium-sized enterprises owned and big enterprises as elegant website design, provide and large enterprise the same product and service, small and medium-sized enterprise may use the 1Internet transcendence of large-scale enterprises, in this idea guidance, the enterprise put in a great amount of resources on Internet marketing activities, however, business management will inevitably suffer enterprise resource limit. Although small and medium-sized enterprise website can do much on the surface and large enterprise is same, but site function and service cannot keep pace with also can make network marketing is the effect to sell at a discount greatly.
(2)The transaction security exist hidden trouble
Network marketing an entire transaction is completed, the integration of including online payment. But at present our country although be used for online payment credit card, but technical security and psychological acceptance still realistic outstanding problems. Moreover enterprise database server also safe hidden trouble, hackers may steal information into the computer.
(3)The network infrastructure incomplete
Promotion network marketing technical barriers mainly displays in the network transmission speed and reliability, but due to the economic strength and technical reasons, the current network infrastructure is not perfect, existing regional differences, restricts the small and medium
enterprise network marketing is the further development.
(4)The socialized distribution lag
Small and medium-sized enterprise logistics efficiency is low, the ability is poor, socialization, goods delivery distribution couldn't keep up with high cost, network marketing product not occupy price advantage, At the same time the customer get the goods time longer, online shopping convenience, expeditious has no way to realize.
(5)The related laws and regulations is not sound
Along with the development of small and medium-sized enterprise network marketing, its legal problems have appeared. For example: electric crime, etc. These problems will be on the rights and interests of consumers and business operators and cause roach on, go against the network marketing activities.
(6)The ignore the traditional marketing strategy use
In the process of network marketing, often many small and medium-sized enterprises only focus on the network, limitations and ignore the traditional marketing strategy use. Enterprise leaders more to consider how to through the network to carry on the market research, information propaganda etc, but ignore the traditional marketing method combined with Internet marketing tools, and improve overall enterprise network marketing effect methods.
2.The enterprise network marketing of effective strategies
(1)To establish correct network marketing concept
Small and medium-sized enterprise should not only realize soberly network in the information age, the importance of the role of network marketing will more and more big, implementing network marketing is the inevitable choice of small and medium-sized enterprises. At the same time to develop the network marketing activities does not mean must invest a lot of money, have professional technical personnel, erect Internet line, buying expensive server, and build a function very complete website, enterprise should according to their own characteristics and internal conditions eco-management network management path. For instance, can first use of network query and release supply-demand information participation online auction, online purchase, etc.
After establishing network brand, finally established the perfect enterprise's websites, to develop the network marketing.
(2)Strengthen the network infrastructure construction and the network marketing supporting system construction
In our country's network marketing development, the government should play the macro-control role, increase network infrastructure investment, improve current network environment; Establish online payment system, authentication system and the establishment of digital certificates authorization center and key management center, in order to realize the online transactions, and status confirmation of online traders commercial password on monopolistic management, to provide security for network marketing, Cultivating logistics industry, especially in the current single small and medium-sized enterprises may not independently problem-solving
logistics and distribution of the case, the government should focus on regional establish logistics wholesale center or distribution centers, provide third party logistics services for small and medium-sized enterprise extensively network marketing to create the good external conditions.
(3)Strengthen and perfect the enterprises network marketing the relevant laws, regulations and policies
Foreign government to promote the development of small andmedium-sized enterprises adopted methods can clearly see complete laws and regulations system for small and medium-sized enterprises development has profound influence. For China, and perfecting relevant laws and regulations is to improve the small and medium-sized enterprise survival environment, promote the development of small and middle-sized enterprises important premise. Governments may also through the formulation for small and medium-sized enterprises implementing network marketing preferential policies to realize this aim. For example, by the government has launched the online government procurement systems, stipulate a online purchasing proportion and to the small and medium enterprise purchasing proportion to encourage small and medium-sized enterprises to develop the network marketing, The government set up small and medium-sized enterprise network marketing development special fund, to small and medium-sized enterprise network marketing project loan interest; give The financial departments to small and medium-sized enterprises to develop the network marketing provide low-interest or interest-free loans, Tax authorities to small and medium-sized enterprises to develop the network marketing activities is subject to exemption, etc.
(4)The e-marketing and the traditional marketing closely
In the process of network marketing, network marketing of small and medium-sized enterprises shall be the means and the traditional marketing strategy of combined, in order to obtain the best marketing effect and improve their competitive ability and make the enterprise can better than the competition to provide customers with better products and services. The network marketing strategies and general marketing strategies, the integration of the degree of combining according to company's actual situation is determined. For simple online collect information of enterprise, using the Internet marketing receiving mail consumers and competitor information, be mastered the needs of customers and other marketing strategy mainly general marketing strategy primarily. For an enterprise domain, enterprise electronic mailbox, corporate site of the enterprise, should use network marketing strategy, causes the enterprise's overall marketing best effect. The network marketing as a brand new marketing mode is to adapt the network technology development and information network in the social changes of new things. With the advent of the information age, the network marketing will become the inevitable choice of small and medium-sized enterprises.
译文
中小企业网络营销的经营管理
摘要
如今，人类已经步入了以电子商务为基础的网络经济迅速发展的时代。计算机网络技术的迅猛发展和广泛应用对当代社会产生了全方位的影响，也给企业的营销管理带来了巨大的变革。网络营销是适应网络技术发展与信息网络时代变革的新型营销方式，它改变了传统的营销理念、营销策略、营销手段和方式，将成为当今时代企业营销的主流。面对我过中小企业网络营销存在的诸多问题，我们也应清楚的认识到其发展的必然性，这需要各个方面的协力配合，打造优良的网络消费环境，推动网络营销的持续发展。
关键词：网络营销；网络销售模式管理；营销策划；中小企业
一、中小企业开展网络营销存在的问题
1、网络营销观念存在问题
我国中小企业对网络营销的认识存在着两种极端观念: 一种观念认为网络营销是高科技的东西, 跟企业的传统产业不沾边。或者认为了网络营销就是网上销售, 而目睹了网络商店亏损累累的现象后, 更失去了网络营销的动力。另一种观念认为, 网络提供了一个他们和大企业同等竞争的平台, 只要中小企业拥有和大企业一样精美的网站设计, 提供和大企业一样的产品和服务, 中小企业就可能利用互联网超越大企业, 在这种观念指导下, 企业投入大量的资源进行网络营销活动, 然而, 企业经营必然受到企业资源的限制。尽管中小企业网站能够做得表面上和大企业一样, 但网站功能和服务不能跟上也会使网络营销的效果大打折扣。
2、交易安全存在隐患
网络营销的整个交易过程是一体化完成的, 这其中包括网上支付。而目前我国虽有可用于网上支付的信用卡, 但技术上的安全保障以及人们心理上的接受度仍是现实的突出问题。另外企业的数据库服务器也安全隐患, 黑客有可能闯入电脑盗取信息。
3、网络基础设施不完备
推广网络营销的技术障碍主要表现在网络传输速度和可靠性, 但由于经济实力和技术方面的原因, 目前网络的基础设施建设还不完善, 存在地域性差异, 制约着中小企业网络营销的进一步发展。
4、社会化配送滞后
我国中小企业物流效率低、能力差, 社会化配送跟不上, 货物递送成本高, 网络营销产品不能占有价格上的优势; 同时顾客拿到商品的时间较长, 网上购物的方便性、快捷性无从实现。
5、相关法律法规不健全
随着中小企业网络营销的发展, 其法律问题也纷纷出现。比如: 电犯罪问题等等。这些问题会对消费者和经营者的权益造成侵害, 不利于网络营销活动的开展。
6、忽视传统营销策略的使用
在进行网络营销的过程中, 往往很多中小企业只把目光局限在网络上, 而忽视了传统营销策略的使用。企业的领导者更多地考虑如何通过网络进行市场调研、信息宣传等, 却忽
略了把传统营销手段与网络营销手段相结合, 从整体上提高企业网络营销效果的方法。
二、中小企业网络营销的有效策略
1、树立正确的网络营销观念
中小企业既要清醒地认识到网络在信息时代的重要性, 网络营销的作用将会越来越大, 实施网络营销是中小企业的必然选择。同时在开展网络营销的活动中也并不意味着必须投入大量资金、有专业的技术人员、架设上网专线、购买昂贵的服务器, 并建设一个功能十分完备的网站, 企业应根据自身特点和内部条件逐步走上网络经营之路。比如, 可首先利用网络查询和发布供求信息参与网上拍卖, 在线采购等,之后建立网络品牌, 最后建立完善的企业网站, 开展网络营销。
2、加强网络基础设施建设和网络营销配套体系建设
在我国网络营销的发展进程中, 政府应发挥宏观调控作用, 加大对网络基础设施的投资, 改善目前网络环境; 建立网上认证体系和支付体系, 成立数字证书授权中心和密钥管理中心, 以实现网上交易身份的确认, 并对网上交易者商用密码进行独占性管理, 为网络营销提供安全保障; 培植物流产业, 特别在当前单个中小企业不可能独立解决物流配送的情况下, 政府应重点在各区域建立物流批发中心或配送中心, 提供第三方物流服务, 为中小企业广泛开展网络营销创造良好的外部条件。
3、加强和完善中小企业网络营销的相关法律法规和政策
国外政府对促进中小企业发展所采取的手段, 可以明显地看到完备的法律、法规体系对中小企业发展所具有的深远影响。对我国来说,完善有关法律法规是改善中小企业生存环境、促进中小企业发展的重要前提。政府还可通过制定对中小企业实施网络营销的优惠政策来实现这一目的。例如, 通过政府逐步启动网上政府采购系统, 规定一定的网上采购比例和向中小企业采购的比例来鼓励中小企业开展网络营销; 政府设立中小企业网络营销发展专项基金, 对中小企业网络营销项目贷款给予贴息; 金融部门为中小企业开展网络营销提供低息或无息贷款; 税务部门对中小企业开展网络营销活动实行免税等。
4、将网络营销与传统营销紧密结合
在进行网络营销的过程中, 中小企业应当将网络营销的手段和传统营销策略的使用结合起来, 以便取得最佳的营销效果, 提高自己的竞争能力, 使企业能比竞争对手为顾客提供更好的产品和服务。网络营销策略应与一般营销策略相融合, 融合的程度要根据企业实际情况来确定。对于简单上网收集信息的企业, 利用网络营销收信消费者与竞争对手的信息, 切实掌握顾客需求, 其他营销策略主要以一般营销策略为主。对于有企业域名、企业电子邮箱、企业网站的企业, 应采用网络营销策略, 使企业的综合营销效果最佳。网络营销作为一种全新的营销方式, 是适应网络技术发展与信息网络年代社会变革的新生事物。伴随信息时代的到来, 网络营销必将成为中小企业的必然选择。
网络营销参与与消费者行为外文翻译
网络营销参与与消费者行为外文翻译 本科毕业论文设计外文翻译原文 Internet Marketing Involvement and Consumer Behavior Introduction One of the most stunning aspects of the past few years has been the speed at which the Internet market has expanded and matured This rapid rate of Internet adoption has resulted in an extraordinary pace of change in the marketing landscape- and opened up a variety of opportunities for marketers All across Taiwan and around the world shopping centers are closing their doors as consumers turn to the Internet for all of their shopping needs The Internet as the primary on-line marketing channel is now overtaking the commercial on-line servicesIn fact all of the on-line service firms now offer Internet access as a primary service Users can send e-mails exchange views shop for products and access newsfood recipes art and business information As the Internet establishes its position as a mainstream marketing channel consumer criticism regarding Internet marketing strategies have increased as well Critics worry about information privacy including issues related to the acquisition and dissemination
土木工程专业英语翻译
a common way to construct steel truss and prestressed concrete cantilever spans is to counterbalance each cantilever arm with another cantilever arm projecting the opposite direction,forming a balanced cantilever. they attach to a solid foundation ,the counterbalancing arms are called anchor arms /thus,in a bridge built on two foundation piers,there are four cantilever arms ,two which span the obstacle,and two anchor arms which extend away from the obstacle,because of the need for more strength at the balanced cantilever's supports ,the bridge superstructure often takes the form of towers above the foundation piers .the commodore barry bridge is an example of this type of cantilever bridge 一种常见的方法构造钢桁架和预应力混凝土悬臂跨度是每一个悬臂抗衡预测相反的方向臂悬臂，形成一个平衡的悬臂。他们重视了坚实的基础，制约武器被称为锚武器/因此，在两个基础上建一座桥桥墩，有四个悬臂式武器，这两者之间跨越的障碍，和两个锚武器哪个延长距离的障碍，因为为更多的在平衡悬臂的支持力量的需要，桥梁上部结构往往表现为塔墩基础之上形成的准将巴里大桥是这种类型的例子悬臂桥 steel truss cantilever support loads by tension of the upper members and compression of the lower ones .commonly ,the structure distributes teh tension via teh anchor arms to the outermost supports ,while the compression is carried to the foundation beneath teh central towers .many truss cantilever bridges use pinned joints and are therefore statically determinate with no members carrying mixed loads 钢桁架悬臂由上层成员和下层的紧张压缩支持负载。通常，结构分布通过锚武器的最外层的支持紧张，而压缩抬到下方的中央塔的基础。桁架悬臂许多桥梁使用固定的关节，是静定，没有携带混合负载的成员，因此 prestressed concrete balanced cantilever bridges are often built using segmental construction .some steel arch bridges are built using pure cantilever spans from each sides,with neither falsework below nor temporary supporting towers and cables above ,these are then joined with a pin,usually after forcing the union point apart ,and when jacks are removed and the bridge decking is added the bridge becomes a truss arch bridge .such unsupported construction is only possible where appropriate rock is available to support the tension in teh upper chord of the span during construction ,usually limiting this method to the spanning of narrow canyons 预应力混凝土平衡悬臂桥梁往往建立使用段施工。一些钢拱桥是使用各方面的纯悬臂跨度既无假工作下面也临时支撑塔和电缆上面，这些都是再加入了一根针，通常在迫使工会点外，当插孔删除，并添加桥梁甲板桥成为桁架拱桥，这种不支持的建设，才可能在适当情况下的岩石可用于支持在施工期间的跨度弦上的张力，通常限制这狭隘的峡谷跨越方法 an arch bridge is a bridge with abutments at each end shaped as a curved arch .arch bridges work by transferring the weight of the bridge and its loads partially into a horizontal thrust restrained by the abutments at either side .a viaduct may be made from a series of arches ,although other more economical structures are typically used today 在拱桥桥台的桥梁，是一个在一个弧形拱状，每年年底。拱桥通过转移到由部分在两边的桥台水平推
毕业设计外文翻译附原文
外文翻译 专业机械设计制造及其自动化学生姓名刘链柱 班级机制111 学号1110101102 指导教师葛友华
外文资料名称： Design and performance evaluation of vacuum cleaners using cyclone technology 外文资料出处：Korean J. Chem. Eng., 23(6), (用外文写) 925-930 (2006) 附件： 1.外文资料翻译译文 2.外文原文
应用旋风技术真空吸尘器的设计和性能介绍 吉尔泰金，洪城铱昌，宰瑾李， 刘链柱译 摘要：旋风型分离器技术用于真空吸尘器 - 轴向进流旋风和切向进气道流旋风有效地收集粉尘和降低压力降已被实验研究。优化设计等因素作为集尘效率，压降，并切成尺寸被粒度对应于分级收集的50％的效率进行了研究。颗粒切成大小降低入口面积，体直径，减小涡取景器直径的旋风。切向入口的双流量气旋具有良好的性能考虑的350毫米汞柱的低压降和为1.5μm的质量中位直径在1米3的流量的截止尺寸。一使用切向入口的双流量旋风吸尘器示出了势是一种有效的方法，用于收集在家庭中产生的粉尘。 摘要及关键词：吸尘器; 粉尘; 旋风分离器 引言 我们这个时代的很大一部分都花在了房子，工作场所，或其他建筑，因此，室内空间应该是既舒适情绪和卫生。但室内空气中含有超过室外空气因气密性的二次污染物，毒物，食品气味。这是通过使用产生在建筑中的新材料和设备。真空吸尘器为代表的家电去除有害物质从地板到地毯所用的商用真空吸尘器房子由纸过滤，预过滤器和排气过滤器通过洁净的空气排放到大气中。虽然真空吸尘器是方便在使用中，吸入压力下降说唱空转成比例地清洗的时间，以及纸过滤器也应定期更换，由于压力下降，气味和细菌通过纸过滤器内的残留粉尘。 图1示出了大气气溶胶的粒度分布通常是双峰形，在粗颗粒（>2.0微米）模式为主要的外部来源，如风吹尘，海盐喷雾，火山，从工厂直接排放和车辆废气排放，以及那些在细颗粒模式包括燃烧或光化学反应。表1显示模式，典型的大气航空的直径和质量浓度溶胶被许多研究者测量。精细模式在0.18?0.36 在5.7到25微米尺寸范围微米尺寸范围。质量浓度为2?205微克，可直接在大气气溶胶和 3.85至36.3μg/m3柴油气溶胶。
网络营销外文翻译
E---MARKETING (From:E--Marketing by Judy Strauss,Adel El--Ansary,Raymond Frost---3rd ed.1999 by Pearson Education pp .G4-G25.) As the growth of Googel. shows, some marketing principles never change.Markets always welcome an innovative new product, even in a crowded field of competitors ,as long as it provides customer value.Also,Google`s success shows that customers trust good brands and that well-crafted marketing mix strategies can be effective in helping newcomers enter crowded markets. Nevertheless, organizations are scrambling to determine how they can use information technology profitably and to understand what technology means for their business strategies. Marketers want to know which of their time-ested concepts will be enhanced by the Internet, databases,wireless mobile devices, and other technologies. The rapid growth of the Internet and subsequent bursting of the dot- bubble has marketers wondering,"What next?" This article attempts to answer these questions through careful and systematic examination of successful e-mar-keting strategies in light of proven traditional marketing practices. （Sales Promotion;E--Marketing；Internet；Strategic Planning ） 1.What is E--Marketing E--Marketing is the application of a broad range of information technologies for: Transforming marketing strategies to create more customer value through more effective segmentation ,and positioning strategies；More efficiently planning and executing the conception, distribution promotion,and pricing of goods,services,and ideas;andCreating exchanges that satisfy individual consumer and organizational customers` objectives. This definition sounds a lot like the definition of traditional marketing. Another way to view it is that e-marketing is the result of information technology applied to traditional marketing. E-marketing affects traditional marketing in two ways. First,it increases efficiency in traditional marketing strategies.The transformation results in new business models that add customer value and/or increase company profitability.
土木工程专业英语原文及翻译
土木工程专业英语原文 及翻译 文档编制序号：[KKIDT-LLE0828-LLETD298-POI08]
08 级土木(1) 班课程考试试卷 考试科目专业英语 考试时间 学生姓名 所在院系土木学院 任课教师 徐州工程学院印制 Stability of Slopes Introduction Translational slips tend to occur where the adjacent stratum is at a relatively shallow depth below the surface of the slope:the failure surface tends to be plane and roughly parallel to the slips usually occur where the adjacent stratum is at greater depth，the failure surface consisting of curved and plane sections． In practice, limiting equilibrium methods are used in the analysis of slope stability. It is considered that failure is on the point of occurring along an assumed or a known failure surface．The shear strength required to maintain a condition of limiting equilibrium is compared with the available shear strength of the soil，giving the average factor of safety along the failure surface．The problem is considered in two dimensions，conditions of plane strain being assumed．It has been shown that a two-dimensional analysis gives a conservative result for a failure on a three-dimensional(dish-shaped) surface． Analysis for the Case of φu =0 This analysis, in terms of total stress，covers the case of a fully saturated clay under undrained conditions, . For the condition immediately after construction．Only moment equilibrium is considered in the analysis．In section, the potential failure surface is assumed to be a circular arc. A trial failure surface(centre O，radius r and length L a where F is the factor of safety with respect to shear strength．Equating moments about O：
毕业设计英文翻译
使用高级分析法的钢框架创新设计 1．导言 在美国，钢结构设计方法包括允许应力设计法(ASD)，塑性设计法(PD)和荷载阻力系数设计法(LRFD)。在允许应力设计中，应力计算基于一阶弹性分析，而几何非线性影响则隐含在细部设计方程中。在塑性设计中，结构分析中使用的是一阶塑性铰分析。塑性设计使整个结构体系的弹性力重新分配。尽管几何非线性和逐步高产效应并不在塑性设计之中，但它们近似细部设计方程。在荷载和阻力系数设计中，含放大系数的一阶弹性分析或单纯的二阶弹性分析被用于几何非线性分析，而梁柱的极限强度隐藏在互动设计方程。所有三个设计方法需要独立进行检查，包括系数K计算。在下面，对荷载抗力系数设计法的特点进行了简要介绍。 结构系统内的内力及稳定性和它的构件是相关的，但目前美国钢结构协会（AISC）的荷载抗力系数规范把这种分开来处理的。在目前的实际应用中，结构体系和它构件的相互影响反映在有效长度这一因素上。这一点在社会科学研究技术备忘录第五录摘录中有描述。 尽管结构最大内力和构件最大内力是相互依存的（但不一定共存），应当承认，严格考虑这种相互依存关系，很多结构是不实际的。与此同时，众所周知当遇到复杂框架设计中试图在柱设计时自动弥补整个结构的不稳定（例如通过调整柱的有效长度）是很困难的。因此，社会科学研究委员会建议在实际设计中，这两方面应单独考虑单独构件的稳定性和结构的基础及结构整体稳定性。图28.1就是这种方法的间接分析和设计方法。
在目前的美国钢结构协会荷载抗力系数规范中，分析结构体系的方法是一阶弹性分析或二阶弹性分析。在使用一阶弹性分析时，考虑到二阶效果，一阶力矩都是由B1,B2系数放大。在规范中，所有细部都是从结构体系中独立出来，他们通过细部内力曲线和规范给出的那些隐含二阶效应，非弹性，残余应力和挠度的相互作用设计的。理论解答和实验性数据的拟合曲线得到了柱曲线和梁曲线，同时Kanchanalai发现的所谓“精确”塑性区解决方案的拟合曲线确定了梁柱相互作用方程。 为了证明单个细部内力对整个结构体系的影响，使用了有效长度系数，如图28.2所示。有效长度方法为框架结构提供了一个良好的设计。然而，有效长度方法的
互联网网络营销外文文献翻译
互联网网络营销外文文献翻译 (含：英文原文及中文译文) 文献出处：Peter Kenzelmann. Technical Consultancy in Internationalization[J]. International Marketing Review, 2006, 4(3):20-29. 英文原文 The technical basis of network marketing Peter Kenzelmann Network marketing is based on the technology infrastructure of computer network technology, as represented by information technology. Computer networks of modern communications technology and computer technology to the product of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enabling a large number of computers can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the computer network there are three types: the Internet, Extranet and Intranet. The theoretical basis for the network marketing Theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory. (A) Direct Response Network Marketing Theory
土木工程专业英语课文原文及对照翻译
土木工程专业英语课文原 文及对照翻译 Newly compiled on November 23, 2020
Civil Engineering Civil engineering, the oldest of the engineering specialties, is the planning, design, construction, and management of the built environment. This environment includes all structures built according to scientific principles, from irrigation and drainage systems to rocket-launching facilities. 土木工程学作为最老的工程技术学科，是指规划，设计，施工及对建筑环境的管理。此处的环境包括建筑符合科学规范的所有结构，从灌溉和排水系统到火箭发射设施。 Civil engineers build roads, bridges, tunnels, dams, harbors, power plants, water and sewage systems, hospitals, schools, mass transit, and other public facilities essential to modern society and large population concentrations. They also build privately owned facilities such as airports, railroads, pipelines, skyscrapers, and other large structures designed for industrial, commercial, or residential use. In addition, civil engineers plan, design, and build complete cities and towns, and more recently have been planning and designing space platforms to house self-contained communities. 土木工程师建造道路，桥梁，管道，大坝，海港，发电厂，给排水系统，医院，学校，公共交通和其他现代社会和大量人口集中地区的基础公共设施。他们也建造私有设施，比如飞机场，铁路，管线，摩天大楼，以及其他设计用作工业，商业和住宅途径的大型结构。此外，土木工程师还规划设计及建造完整的城市和乡镇，并且最近一直在规划设计容纳设施齐全的社区的空间平台。 The word civil derives from the Latin for citizen. In 1782, Englishman John Smeaton used the term to differentiate his nonmilitary engineering work from that of the military engineers who predominated at the time. Since then, the term civil engineering has often been used to refer to engineers who build public facilities, although the field is much broader 土木一词来源于拉丁文词“公民”。在1782年，英国人John Smeaton为了把他的非军事工程工作区别于当时占优势地位的军事工程师的工作而采用的名词。自从那时起，土木工程学被用于提及从事公共设施建设的工程师，尽管其包含的领域更为广阔。 Scope. Because it is so broad, civil engineering is subdivided into a number of technical specialties. Depending on the type of project, the skills of many kinds of civil engineer specialists may be needed. When a project begins, the site is surveyed and mapped by civil engineers who locate utility placement—water, sewer, and power lines. Geotechnical specialists perform soil experiments to determine if the earth can bear the weight of the project. Environmental specialists study the project’s impact on the local area: the potential for air and
毕业设计_英语专业论文外文翻译
1. Introduction America is one of the countries that speak English. Because of the special North American culture, developing history and the social environment, American English has formed its certain unique forms and the meaning. Then it turned into American English that has the special features of the United States. American English which sometimes also called United English or U.S English is the form of the English language that used widely in the United States .As the rapid development of American economy, and its steady position and strong power in the world, American English has become more and more widely used. As in 2005, more than two-thirds of English native speakers use various forms of American English. The philologists of the United States had divided the English of the United States into four major types: “America n creating”; “Old words given the new meaning”; “Words that eliminated by English”;“The phonetic foreign phrases and the languages that are not from the English immigrates”[1]. Compared to the other languages, American English is much simple on word spelling, usage and grammar, and it is one of the reasons that American English is so popular in the world. The thesis analyzes the differences between American English and British English. With the main part, it deals with the development of American English, its peculiarities compared to that of British English, its causes and tendency. 2. Analyses the Differences As we English learners, when we learning English in our junior or senior school, we already came across some words that have different spellings, different pronunciations or different expressions, which can be represented by following contrasted words: spellings in "color" vs. "colour"; pronunciations in "sec-re-ta-ry" vs. "sec-re-try";
网络营销策略外文文献翻译
文献出处：Guzzo T, D’Andrea A, Ferri F, et al. Evolution of Marketing Strategies: From Internet Marketing to M-Marketing[C]//On the Move to Meaningful Internet Systems: OTM 2012 Workshops. Springer Berlin Heidelberg, 2012: 627-636. 原文 Evolution of Marketing Strategies:From Internet Marketing to M-Marketing Tiziana Guzzo, Alessia D’Andrea, Fernando Ferri, and Patrizia Grifoni 1 Introduction Marketing is “the process which creates, communicates, delivers the value to the consumers, and maintains the relationship with consumers. It generates the strategy that underlies sales techniques, business communication, and business developments. It is “an integrated process through which companies build strong consumers relationships and create value for their consumers and for themselves” Marketing strategies have a long history and mainly interested economists and sociologists. The wide use of Internet, pervasiveness of social networks and the evolution of mobile devise are implying a wider involvement of interdisciplinary competences enlarging the interest toward ICT competences. This paper is to describe the evolution of marketing strategies from the advent of the Web (Internet Marketing) - through the advent of Social Networks (Marketing 2.0) - to the evolution of Mobile Social Networks (M-marketing). In particular, the paper analyses the use that Italian people make of mobile devices and the user perception and acceptance of M-marketing.
土木工程英文翻译
外文文献及译文 文献、资料题目：PROTECTION AGAINST HAZARDS 院（部）：建筑工程学院 专业：土木工程 班级：土木081 姓名：孙继佳 学号：200811003192 指导教师：樊江 翻译日期：2012.5.4
3.1 PROTECTION AGAINST WA TER Whether thrust against and into a building by a flood, driven into the interior by a heavy rain, leaking from plumbing, storm surge, or seeping through the exterior enclosure, water can cause costly damage to a building. Consequently, designers should protect buildings and their contents against water damage. Protective measures may be divided into two classes: floodproofing and waterproofing.Floodproofing provides protection against flowing surface water, commonly caused by a river overflowing its banks. Waterproofing provides protection against penetration through the exterior enclosure of buildings of groundwater, rainwater,and melting snow. Buildings adjacent to large water bodies may also require protection from undermining due to erosion and impact from storm driven waves. 3.4.1Floodproo?ng A ?ood occurs when a river rises above an elevation,called ?ood stage,and is not Prevented by enclosures from causing damage beyond its banks.Buildings con- Structed in a ?ood plain,an area that can be inundated by a ?ood,should be Protected against a ?ood with a mean recurrence interval of 100 years.Maps Showing ?ood-hazard areas in the United States can be obtained from the Federal InsuranceAdministrator,DepartmentofHousingandUrbanDevelopment,who Administers the National Flood Insurance Program.Minimum criteria for?ood- proo?ng are given in National Flood Insurance Rules and Regulations(Federal Register, vol.41,no.207,Oct.26,1976). Major objectives of ?oodproo?ng are to protect fully building and contents from Damage from a l00-year ?ood,reduce losses from more devastating ?oods,and Lower ?ood insurance premiums.Floodproo?ng,however,would be unnecessary if Buildings were not constructed in ?ood prone areas.Building in ?ood prone areas Should be avoided unless the risk to life is acceptable and construction there can Be economically and socially justi?ed. Some sites in flood prone areas possess some ground high enough to avoid flood damage. If such sites must be used, buildings should be clustered on the high areas. Where such areas are not available, it may be feasible to build up an earth fill, with embankments protected against erosion by water, to raise structures above flood levels. Preferably, such structures should not have basements, because they would require costly protection against water pressure. An alternative to elevating a building on fill is raising it on stilts (columns in an unenclosed space). In that case, utilities and other services should be protected against damage from flood flows. The space at ground level between the stilts may be used for parking automobiles, if the risk of water damage to them is acceptable or if they will be removed before flood waters reach the site. Buildings that cannot be elevated above flood stage should be furnished with an impervious exterior. Windows should be above flood stage, and doors should seal tightly against their frames. Doors and other openings may also be protected with a flood shield, such as a wall. Openings in the wall for access to the building may be protected with a movable flood shield, which for normal conditions can be stored