语言学期末总结

语言学期末总结
语言学期末总结

第一章

1.语言的基本特征 Design features of language (p4-7)

Arbitrariness, Duality, Creativity and Displacement

2.Arbitrariness 的三层含义 What’s the three different levels of Arbitrariness

①the relationship between the sound of a morpheme and its meaning is arbitrary

②language is not arbitrary at the syntactic level, in other words, syntax is

less arbitrary

than words

③conventionality is the other side of the coin of arbitrariness.

3.、

4.Duality 和Displacement的定义 (p5)

By DUALITY is meant the property of having two levels of structures, such that units of the primary level are composed of elements of the secondary level and each of the two levels has its own principles of organizations.

5.语言的功能 Functions of language(p9)

Informative, function, interpersonal function, performative function, emotive function, phatic communion, recreational function, metalingual function. 6. Performative的定义(p11)

The performative function of language is primarily to change the social status of persons, the kind of language employed in performative verbal acts is usually quite formal and even ritualized. The performative function can extend to the control of reality as on some magical or religious occasions.

7. Main branches of linguistics (p15)

Phonetics, Phonology, Morphology, Syntax, Semantics, Pragmatics.

8.—

9. Psycholinguistics (p18)

PSYCHOLINGUISTICS investigates the interrelation of language and mind, in processing and producing utterances and in language acquisition for example.

In the psycholinguistic study of grammar, the psycholinguistic constraints on the form of grammar are examined. It also studies language development in the child, such as the theories of language acquisition; biological foundations of language; and a profound aspect—the relationship between language and cognition.

10. Important Distinctions in Linguistics 中各分点的定义 (p19)

11. Langue& Parole (p21)

12. Saussure 现代语言学的开山鼻祖

13. Chomsky 美国语言学家,转换-生成语法的创始人

第二章

14.<

15.语音学研究的三个领域 the three main areas of the study of sounds( Phonetics)

(p24)

①Articulatory Phonetics is the study of the production of speech sounds.

②Acoustic Phonetics is the study of the physical properties of speech sounds.

③Perceptual or Auditory Phonetics is concerned with the percecption of speech

sounds.

16.元音与辅音的区别 The distinction between consonants and vowels (p29)

Consonants are produced” by a closure in the vocal tract,, or by a narrowing which is so marked that air cannot escape without producing audible friction”.

By contrast, a vowel is produced without such”stricture”so that”air escapes in a relatively unimpeded way through the mouth or nose”. The distinction between vowels and consonants lies in the obstruction of airstream.

17.发音方式与发音位置 The manner and the place of articulation (p30\31 已

划出)

The manner of articulation: there are 8t manners of articulation. Stop( or Plosive),

}

Nasal, Fricative, Approximant, Lateral, Trill, Tap and Flap,

Affricate.

The place of articulation: there are 11 places of articulation. Bilabial, Labiodental, Dental,

Alveolar, Postalveolar, Retroflex, Palatal, Velar, Uvular,

Pharyngeal, Glottal

18.记忆所有元音、基础元音(CARDINAL VOWELS)(p33\36 坐标法)

19.记忆辅音(辅音表)(p35 Table )

20.了解RP, GA (p36 Table ……)

21.【

22.元音的四个指标 The four basic requirements of the description of English

vowels (p37 已划出)

①the height of tongue raising (high, mid, low).

②the position of the highest part of the tongue (front, central, back).

③the length or tenseness of the vowel (tense vs. lax or long vs. short).

④lip-rounding (rounded vs. unrounded).

23.辅音的指标

24. Coarticulation 的两个分类(p38 已划出)

If the sound becomes more like the following sound, as in the case of lanmb, it is known as Anticipatory Coarticulation. If the sound shows the influence of the preceding sound, it is Perseverative Coarticulation, as is the case of map.

25.]

26.超音段的四个主要特征 The four principal suprasegmentals(p49 已划出)

Syllable Structure, Stress, Intonation, Tone.

27.一个音节由哪两个部分构成(p50 已划出)

We can divide a syllable into two parts, the Rhyme ( or Rime) and the Onset.

28.英语前面最多允许多少个辅音在结尾最多允许…… (p50 已划出)

第三章

29.$

30.词的三层含义 Three senses of“ word”(p55 的三个小标题)

①A physical definable unit

②Word both as a general term and as a specific term

③A grammatical unit

31. How to ideatify word (p57 三个标准,三个小标准)

Stability, Relative Uninterruptibility, A minimum free form

32.词的分类 Classification of words (p58)

①Variable and invariable words

@

②Grammatical words and lexical words

③Closed-class words and open-class words

④Word class

33. Variable/ invariable words 各自的概念(p58)

Variable words: variable words may have inflective changes. That is, the same word may

have different grammatical forms but part of the word remains relatively

constant.

Invariable words: invariable words refer to those words such as since, when, seldom,

%

through, hello. They do not have inflective endings.

34. Grammatical words 和 lexical words 各自的概念 (p58)

Grammatical words: words which mainly work for constructing group, phrase, clause,

clause complex, or even text are grammatical words, such as,

conjunctions, prepositions, articles, and pronouns.

Lexical words: words which mainly work for referring to substance, action and quality, such

as nouns, verbs, adjectives, and adverbs, are lexical words. Lexical words carry the main content of a language while grammatical ones serve to link

:

together different content parts, so lexical words are also known as CONTENT WORDS and

grammatical ones as FUNCTION WORDS.

35. Morpheme 的概念 (p61)

Morpheme is the smallest unit of language in terms of the relationship between expression and content, a unit that cannot be divided into further smaller units without destroying or drastically altering the meaning, whether it is lexical or grammatical.

36.最小的发音单位 phoneme(了解)

37. Types of Morphemes (p62)

Morphemes can be sub-classified into different types, depending on what criteria you attempt to follow.

①Free morpheme and bound morpheme: if the word may occur alone

②Root, affix and stem: poly-morphemic words other than compounds may be divided

into

roots and affixes

③Inflectional affix and derivational affix: concerned with affixes only

38. Root, affix, stem各自的概念 (p62\63)

Root: root is the base form of a word that cannot ba further be analyzed without destroying its meaning. That is to say, it is that part of the word that is left when all

the affixes are removed.

Affix: affix is a collective term for the type of morpheme that can be used only when added

\

to another morpheme (the root or stem), so it is naturally bound.

Stem: stem is any morpheme or combination of morphemes to which an inflectional affix

can be added. It may be the same as a root, whereas the latter indicates that a stem

may contain a root and one, or more than one, derivational affix.

39.理解前、中、后缀

40.区别inflectional affix 和derivational affix (p63\64 三点)

These two types of affix have three differences:

First, inflectional affixed are generally less productive that dericational affixes: they are

often only add a minute or delicate grammatical function to the stem.

Therefore,

they serve to produce different forms of a single lexeme. However, derivational

affixes are very productive in making new words.

Second, inflectional affixes do not change the word class of the word they

attach to,

whereas derivational affixes might or might not. Derivational affixes often change

the lexical meaning.

41.弄清什么是endocentric compound (p66)

42.*

43. Sememe, morpheme, phoneme各自的定义(p68)

Sememe: SEMEME is the smallest component of meaning.

Morpheme: MORPHEME is the smallest unit of language in terms of the relationship between expression and content, a unit that cannot be divided into further

smaller units without destroying or drastically altering the meaning, whether if

is lexical or grammatical.

Phoneme: PHONEME is the smallest meaningful unit of sound and morpheme is the smallest unit in grammar.

44.%

45.七种造词方式 Lexical Change Proper(p73 可能有单词与其构成法的连线,

搞清相关概念)

Invention, Blending, Abbreviation, Acronym, Back- formation, Analogical creation,

Borrowing.

第四章

46.句法的关系 Sentactic relations (p84 三种)

Positional relation: POSITIONAL RELATION, or WORD ORDER, refers to the sequential

arrangement of words in a language.

-

Relation of substitutability: RELATION OF SUBSTITUTABILITY refers to classes or sets of

words substitutable for each other grammatically in sentences with the

same structure.

Relation of Co- occurrence: By the relation of CO- OCCURRENCE one means that words of

different sets of clauses may permit, or require, the occurrence of a word

of another set or class to form a sentence or a particular part of a

sentence.

47.句法分析中word level 的几个符号(p88 学会运用,记住表中的句子即可)

·

Word- level Phrasal

N = noun NP = noun phrase

A = adjective AP = adjective phrase

V = verb VP = verb phrase

P = preposition PP = preposition phrase Det = determiner S = sentence or clause Adv = adverb

Conj = conjunction

[

S

'

Det N V NP

Det N

The boy ate the apple

The boy ate the apple

48. Coordination 和Subordination的概念(p90)

Coordination: COORDINATION is a common syntactic pattern in English and other languages formed by grouping together two or more categories of the same

type with the help of a conjunction such as and, but and or. This

phenomenon isknown as coordination.

Subordination: SUBORDINATION refers to the process or result of linking linguistic units so

that they have different syntactic status, one being dependent upon the

;

other, and usually a constituent of the other. Thus the subordinate

constituents are words which modify the Head, as shown in the underlined

parts of the constructions( page 91). Consequently, they can be called

modifiers.

49. Number (p96)

NUMBER is a grammatical category used for the analysis of word classes displaying such contrasts as singular, dual, plural, etc. in English, number is mainly observed in nouns, and there are only two forms: singular and plural, such as dog: dogs. Number is also reflected in the inflections of pronouns and verbs, such as He laughs: They laugh, this man: these men. In other languages, for example, French, the manifestation of number can also be found in adjectives and articles.

50.中英的Gender区别 (p97 你\你他\她)

51. Case的中英对比Agreement的中英对比(p97\98)

52.&

53.七大句子结构类型 seven sentence types according to grammatical functions of

the

constituents involved in a sentence(p101)

(a)Type SVC Mary is kind. (a nurse)

(b)Type SVA Mary is here. (in the house)

(c)Type SV The child is laughing.

(d)Type SVO Somebody caught the ball.

(e)Type SVOC We have proved him wrong. (a

fool)

(f)Type SVOA I put the plate on the table.

(g)'

(h)Type SVOO She gives me expensive presents.

54.从句的类型(p102)

The three basic types of subordinate clause are complement, adjunct (or adverbial) and relative clauses.

55. Cohesion的六种手段 Six cohesive devices(p103)

Conjunction, ellipsis, lexical collocation, lexical repetition, reference, substitution

第五章

57.用自己的话解释Referential Theory (p107)

58.(

59. Sense Relations (p109)

Synonymy: synonymy is the technical name for the sameness relation.

Antonymy: antonymy is the name for oppositeness relation.

Hyponymy: the term HYPONYMY is of recent creation, which has not found its way to some

small dictionaries yet. But the notion of meaning inclusiveness is not new. In

other words, hyponymy is amatter of class membership. The upper term in this

sense relation is called SUPERORDINATE, and the lower terms, the members,

HYPONYMYS.

60.,

61.重点是antonymy (p110)

There are three main sub- types of antonymy:

Gradable antonymy: this is the commonest type of antonymy. They are mainly adjectives.

And they have three characteristics. First, they are GRADABLE.

That is,

the members of a pair differ in terms of degree. The denial of one is not

necessarily the assertion of the other. They may have comparative and

superlative degrees. They may be expressed by separare words rather

than by adding modifiers. Second, antonymys of this kind are graded

&

against different norms. Third, one member of a pair, usually the term

for the higher degree, serves as the cover term.

Complementary antonymy: in contrast to the first type, the members of a pair in this type

are complementary to each other. That is, they divide up the whole of a

semantic field completely. Not only the assertion of one means

the

denial of the other, the denial of one also means the assertion of the

other.

To some extent, the difference between the gradable and the complementary can be compared to the traditional logical distinction between the contrary and the contradictory. Firstly, in logic, a proposition is the contrary of another if both cannot be true, though they may both be false; and a preposition is the contradictory of another if it is impossible for both to be true. In a diagram form this difference may be represented as follows:

Gradable/ contrary Complementary/ contradictory Secondly, the norm in this type is absolute. Thirdly, there is no cover term for the two members of a pair.

Converse antonymy: this is a special type of antonymy in that the members of a pair do not

constitute a positive- negative opposition. They show the reversal of a

relationship between two entities. It is in this sense that they are also

known as RELATIONAL OPPOSITES.

62.了解hyponymy (p113)

第八章

52. Two types of sentences: Performatives and Constatives (p 186)

Performatives: Sentences do not describe things. They cannot be said to be true or false.

The uttering of these sentences is, or is a part of , the doing of an action. So

they are called PERFORMATIVES. And verbs like name are called

performative verbs.

Constatives: In contrast, I pour some liquid into the tube said by a chemistry teacher in a

demonstration of an experiment is not a performative. It is a description of

what the speaker is doing at the time of speaking. The speaker cannot pour

any liquid into a tube by simply uttering these words. He must

accompany his

words with the actual pouring. Otherwise one can accuse him of making a

false statement. Sentences of this type are known as CONSTATIVES.

63. Locutionary and Illocutionary (p188

语言学重点概念总结

Design features(定义特征): the distinctive features of human language that essentially make human language distinguishable from languages of animals. Synchronic(共时的): said of an approach that studies language at a theoretical “point” in time. Diachronic(历时的): said of the study of development of language and languages over time. Prescriptive(规定式): to make an authoritarian statement about the correctness of a particular use of language. Descriptive(描写式): to make an objective and systematic account of the patterns and use of a language or variety. Competence(语言能力): unconscious knowledge of the system of grammatical rules in a language. 对于一门语言的语法规则系统的无意识获得的知识。Performance(语言运用):

the language actually used by people in speaking or writing. 人们说话写作时实际使用的语言。 Langue(语言): the language system shared by a “speech community”. 一个“语言社团”共有的语言系统。 Parole(言语): the concrete utterances of a speaker. 说话人实际说的话语。 Phonology(音系学): the study of the sound patterns and sound systems of language. It aims to discover the principles that govern the way sounds are organized in languages, and to explain the variations that occur. International Phonetic Alphabet(国际音标): a set of standard phonetic symbols in the form of a chart (the IPA chart), designed by the International Phonetic Association since 1888. It has been revised from time to time to include

英语语言学词汇汇总

现代语言学术语总结 A abbreviation缩写法 acculturation语言文化移入 acoustic phonetics声学语言学 acronym词首字母缩略词 address term称谓语 addresser发话人 addressee受话人 adjacency毗邻 Adjacency Condition毗邻条件 Adjacency Parameter毗邻参数 Affix词缀 Affixation加词缀法 Affricate塞擦音 Afroasiatic非亚语系 agreement rule一致关系规则 allophone音位变体 alveolar齿龈音 alveolus齿龈 angular gyrus角形脑回 antonymy反义现象 antonym反以词 apocope词尾音脱落 aphasia失语症 aphasic失语症患者 applied linguistics应用语言学arbitrariness任意性 argument论元 articulatory phonetics发音语音学articulatory variable发音变项 aspiration送气 assimilation同化 approximation近似化 auditory phonetics听觉语音学Austronesian…语系 B Babbling咿呀学语 back-formation逆向构词法 back vowel后元音 Behaviorism行为主义 Behaviorist learning theory行为主义学习理论Behaviorist Psychology行为主义心理学

语言学概论 复习总结

英语语言学概论 期中作业 专业:英语(翻译)学号:20131311202 姓名:汤汪

第七章语言、文化与社会 1、语言与文化 (1)语言 语言有广义和狭义之分。 狭义的语言包括口头语言、书面语言和书面语的物质载体——文字。最狭义的语言不包括文字,只包括口语和书面语,口语和书面语是人类社会用来进行交际和思维的最重要、最常用、最发达、最严密的符号体系。 广义的语言不仅包括狭义语言,而且还包括准语言。准语言又称副语言、类语言,根据诉诸感官的不同,准语言又可分为听觉的(伴随声音、音乐语言、其他声响符号)、视觉的(表情、体态等;图表、公式等;绘画语言;舞蹈语言;蒙太奇语言;符号、标识语言;其他视觉符号)、触觉的(盲文等)三类。 广义的语言其实包括了人类用于交际的所有手段,因此可以将广义的语言定义为“人类使用的一切符号”。 (2)文化 文化是社会成员共同拥有的生活方式和为满足这些方式而共同创造的事事物物,以及基于这些方式而形成的心理和行为。 广义的文化可以分为物质文化、制度文化和心理文化三个层次。物质文化是一种可见的显性文化。制度文化和心理文化是不可见的隐性文化或曰潜在文化。 物质文化是指人类创造的种种物质文明。诸如生产和交通工具,武器,日用器具,服饰,居住、饮食和其他人类行为所需要的物品等等。 制度文化是指种种制度和理论体系。诸如饮食习惯、建筑工艺、卫生管理、娱乐方式等生活制度,婚姻形式、亲属关系、家庭财产分配等家庭制度,劳动管理、艺术生产、教育、道德、风俗、宗教、利益、法律、政治、警察、军队等社会制度,以及有关这些制度的各种理论体系。 心理文化包括思维方式、审美情趣、宗教信仰、价值观念等等,比之物质文化和制度文化,心理文化处于更深的层次上。 (3)语言与文化的关系 语言与文化相互依赖、相互影响.语言是文化的重要载体;文化对语言有制约作用.本文对语言的内在系统,从语言的形式和结构上作了分析,并对语言的社会功能和其它外在因素进行了探讨。 语言在人类的一切活动中都起着十分重要的作用,是人类社会生活不可缺少的一个部分。自古以来,语言学家们都试图从多方面对语言进行探讨,形成了许多语言学流派。归纳起来,现代语言学主要来源于两大传统:语文学传统和人类学传统。语文学传统从比较语言学和历史语言学开始,根据文学作品和书面文献的研究对语言进行分析和比较。19世纪语文学家的工作为现代语言学的独立研究奠定了基础,后来发展到布龙菲尔德的结构主义和乔姆斯基的转换生成语法。这一传统的继承者强调语言的自然属性,把语言看成是一个封闭的,独立的系统,把语言学看成是一门横跨人文科学和自然科学的独立的边缘科学。人类学传统指运用人类学方法去研究没有书写系统和文字传统的社会集团的语言。自20世纪初

广告学课程总结

篇一:广告学课程设计总结报告 某大学 学生实习(实训)总结报告 院: 工商管理学院专业班级:_ 学生姓名:__ _______ _ 学号:_ ____ 实习(实训)地点:_________ __ ____________ __ 报告题目:____ _广告学实训总结报告 __________ 报告日期: 2012 年 6 月 15 日 导教师评语: ____________ ___________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________ _____ 成绩(五级记分制):__ 指导教师(签字): 习(实训)总结报告的写法及基本要求 一、实习(实训)报告一般由标题和正文两部分组成 二、对实习(实训)报告的要求

1.按照 大纲 要求 在规 定的 时间 完成 实习 (实 训) 报 告, 报告 内容 必须 真实, 不得 抄 袭。 2.校外 实习 报告 字数 要 求: 不少 于 800 字每 周, 累计 实习 3周

及以 上的 不少 于 2000 字。 用a4 纸书 写或 打印 (正文 使用 小四 号宋 体、 行距 1.5 倍。 其余 排版 要求 以美 观整 洁为 准)。 结报告 这个周是我们的广告学课程设计实训专周。 这次实训的作业是:重庆报业集团品牌形象设计(诉求方向:一个城市的精神家园)。

语言学概论重点总结

语言学概论重点总结 一、名词解释(4*6=24) 1、孤立语:孤立语又称词根语,其特点是缺乏形态变化,语法意义主要靠词序和虚词来表示,汉语就是一种比较典型的孤立语。例如,“我喜欢他”中的“我”是主语,“他”是宾语,主要取决于词序。又如,“买菜”是述宾结构,“买的菜”是偏正结构,主要取决于虚词。汉语缺乏严格意义上的形态变化,一个名词性词语无论是充当句子的主语还是宾语,词性都不曾发生变化。除了汉语外,属孤立语的还有越南语、彝语、苗语、缅甸语等。 2、屈折语:屈折语的特点是通过各种屈折方式来表示语法意义。屈折可以分为内部屈折和外部屈折。内部屈折指通过词的语音交替(改变部分语音)来构成不同的语法形式,表示不同的语法意义;如阿拉伯语以固定的辅音框架表示语汇意义,以元音交替表示不同的语法意义。 外部屈折指通过附加词缀的方式表示不同的语法意义。例如英语的book(书,单数)在后面加上词缀-s,就表示复数意义books(书,复数)。 屈折语的一个构型词缀可以同时表示几种语法意义,例如英语的-s在动词后面表示第三人称、单数、现在时、主动语态,如works. 同样的语法意义,在不同的词里也可以用不同的词缀来表示,如俄语中性名词单数主格的词尾有-o(如neop钢笔),-e(noπe田地)。 屈折语的词根和构型词缀结合得很紧,如果去掉构型词缀,词根往往就不能成词,如俄语nepo去掉词尾-o,nep-就不能独立使用。 印欧语系各语言以及阿拉伯语等,一般都属于屈折语,其中俄语和德语是最典型的屈折语。 3、音位:是某种语言中能区别语素或词的语音形式的最小语音单位,是依据语音的社会属性划分出来的语音类别。 音位本身并不含有任何意义。音位只有在和别的音位组合成高一层级的单位后才能负载意义。如单个的/k/和/ae/或/t/是没有什么意义的,但是他们组合成了[caet](cat)之后就有了“猫”的意义。因此,音位只有区别音形进而区别意义的作用,而没有表达意义的作用。 音位分析的目的是要把语言里数目繁多的语言归纳为数目有限的一套音位系统,分析音位的三基本原则是:对立、互补、语音相似。 音位可以分为音质音位和非音质音位两大类。一般把音素的音质角度分析归并出来的音位叫音质音位,因为它占有一个时段,所以又叫音段音位。除了音质以外,音高、音强、音长这些非音质形式也能区别词的语音形式,由这些韵律(音律)形式构成的音位叫非音质音位。又叫超音段音位。包括调位、重位、时位。 调位:主要由音高特征构成的音位叫调位,又叫声调。调位是汉藏语系诸语言中区别词的语言形式的重要手段之一。 重位:主要由音强特征构成的音位叫重位。重音在英语、俄语中是区别词的语音形式和词义的重要手段。构成重位的非音质特征是综合的。 时位:由音长特征构成的音位叫时位。长短音的区别主要表现在元音上,如广东话和许多少数民族语言里,时位都有区别词的语音形式和意义的作用。 4、语流音变就是指在连续的语流中某些语音成分受前后语音环境的影响而发生变化的现象。有时说话人由于种种原因调整语音的快慢、高低、强弱,也会造成语音的某种变化。

(完整版)语言学组合与聚合总结

一、组合关系和和聚合关系的提出 组合关系和聚合关系是索绪尔提出来的现代语言学结构主义的一个重要原理。 组合关系就是两个同一性质的结构单位按照线性的顺序组合起来的关系。简单地说,就是符号与符号相互组合起来的关系。例如"学习外语","学习"与"外语"组合,形成述宾关系。 聚合关系就是语言结构某一位置上能够互相替换的具有某种相同作用的单位之间的关系,简单说就是符号与符号之间的替换关系。例如"学习外语",其中"学习"可以用"研究"替换。 语言的组合关系说明了语言结构的规则,语言的聚合关系说明了替换规则。 二、语音的组合与聚合关系 语音中的每一个音素(音位),它总是处在相邻的音素之间。通过音素组合关系的研究,建立起来音位。 例如:北京话有几个与[a]发音比较接近的元音,从音质角度看,它们是不同的音,它们分别为[a]、[ɑ]、[A]、[ε]。[a]只出现在i和n 的前面,如bai 、ai、ban、an等;[ɑ]只出现在u和ng的前面,如gao、yang、ao、gang等;[A]只出现在音节的最后,如jia、hua、ba 等;。根据这些组合规律我们就可以把它们归纳成为一个音位[a]。汉语拼音方案就是按音位设计的。

聚合关系是出现在一定组合中相同位置上的各语言成分所具有的类聚会同的关系。聚合关系是在对立互补原则的基础上建立的,我们把能够出现在一个音节开头的那个辅音归成一类,那就是声母。声母之间是聚合关系。如有的辅音只出现在i和ü前面,像j、q、x,我们把这三个辅音看作是一个小的类聚,它们在发音上有共同的特点称为舌面音。其他如舌尖前音、舌尖中音、舌尖后音、双唇音、舌根音等类聚。现代汉语中的辅音大部分有双向的聚合。我们可以看下面的z c s 、zh ch sh、j q x。 从可以看到,横向的三个辅音也分别是一种聚合,第一行是舌尖前音的聚合,第二行是舌尖后音的聚合,第三行是舌面音的聚合;同样纵向的三个音也是一种聚合,第一列的三个音是不送气塞擦音的聚合,第二列是送气塞擦音的聚合,第三列是擦音的聚合。 三、词(语素)的组合关系和聚合关系 语素是语言中最小的音义结合体,或者说是最小的语言单位。在语言中,语素不可再分,因为切分语素得到的是音素。语素和语素可组合成词语。 语素的组合和聚合不像语音那样有严整的规律。语素的组合有许多制约的因素。语素组合比较有规律的是一些虚语素,即词缀。如现代汉语中的“阿”总是和表人的语素组合在一起,构成“阿公、阿婆阿Q、阿姨”等。与此类似的还有,例如:子——矮子、才子、担子、胆子、桌子。

广告学概论 名词解释

名词解释 1.广告 2.广告学 1.广告包括狭义与广义两种定义,狭义的广告指商业广告,是营销主体支付一定的费用,借助具有一定传达能力的媒介,向大众广泛传播营销信息,以达成其营销目的一种营销传播活动。广义广告是指任何个人和社会组织支付一定的费用,借助具有一定传达能力的媒介,向大众广泛传播商业或非商业性信息,以达成影响并促进商品或服务的销售,或单纯告知,或改变强化人们观念和行为的一种传播活动。 2.广告学是研究广告及其运动规律的一门学科。 三、名词解释 1.广告市场 2.广告市场的传播环境 1.广告市场,是指广告作为一种特殊商品的交换关系的总和,即把广告活动始终看作一种商品交换活动,看作一种市场行为和市场过程,特别注重这种交换活动、市场行为和市场过程的交换关系、经济关系和经济利益关系。一般所说的广告活动的场所,应视为广告市场的环境要素。 2.传播环境也是宏观社会环境的一个重要构成。广告作为一种特殊的社会传播形态,社会的传播环境对其影响特别重大而直接,有必要特别予以关注。 所谓传播环境,主要是指大众媒介传播环境。传播环境涉及两个主要环境因素,一是媒介因素,一是受众因素。 三、名词解释 2.定量分析 3.定性分析 1.定量分析以精确数理统计为依据,所显示的是大量抽样和统计的效力,故又称数理统计法。它对具体问题的分析,不仅客观而且精密,能避免定性分析的主观倾向性,故又称客观判断法。 2.定性分析以经验分析为主,带有一定主观成份的判断,对具体问题的分析往往不如定量分析那么具体精密,但对抽象问题和宏观问题的判断和预测,却往往为定量分析所不及。 供科学的依据。广告调查虽说不能确保广告运动的绝对成功,却能减少失败。 第五章广告策划 三、名词解释 4.广告策划 5.广告讯息策略 6.广告表现策略 7.广告媒体策略 1.广告策划准确地说应是广告运动策划,它是指广告人围绕一定的广告目标所进行的广告战略决策和对各种广告传播手段及各个具体步骤的统筹安排,以达到有效控制整个广告运动的方向和进程的目的。具体来说,广告策划包括建立广告目标、确定目标市场与目标视听众、确立为达成广告目标之策略手段,以及建立一整套事中检测与事后评估方案在内的所有工作。 2.也就是确定在此次广告运动中应该提供那些讯息,又该重点突出那些讯息,使用什么样的诉求点,简言之,就是决定“说什么”,发展出一个有效的推广概念。 3.即确定将广告讯息以什么样的形式传达出去,也就是“怎么说”。广告讯息是广告表现的内容,广告表现则是广告讯息得以表达的形式,以广告作品的形式最终呈现出来。 4.即确定将既定的诉求讯息通过哪种媒体(或媒体组合),以什么方式传达出去,并确定要达到多少到达率、暴露频次毛评点等 第六章广告创意与表现 三、名词解释 1。广告创意 2.广告表现 名词解释 1.从广义上说,广告创意是对广告战略、策略和广告运作每个环节的创造性构想;严格说,广告创意是表现广告主题的、能有效与受众沟通的艺术构思。 2.广告表现就是将广告创意概念进行符合特定媒体语言的再创造,完成特定的信息编排与传达效果的创意执行过程,就是依靠具体媒体的传达特性,运用各种信息元素及其组合方式将创意转化成广告作品即创意视觉化的过程。 第七章广告媒体 三、名词解释 1.印刷媒体 2.电子媒体 3.户外广告媒体 4.赠品广告媒体 5. 广告媒体 1.印刷媒体指通过文字手段,以印刷品形式传播广告讯息的广告媒体,包括正式出版物和非正式出版物两大类型。前者主要包括列于四大广告媒体之内的报纸和杂志;后者主要包括由企业或广告代理商策划、制作的画册、样本、产品说明书、商品目录、明信片、挂历、招贴及各种直接邮寄广告等印刷品。 2.电子媒体指通过电子手段,以声波、光波、电波或三者相结合的形式传播广告讯息的广告媒体。主要包括电视、广播、电影、电子显示大屏幕、电动广告牌、幻灯、灯箱、霓虹灯、有线电视、闭路电视、激光、卫星、电话、传真、电脑互联网络等等。 3.户外广告媒体指出现在户外开放空间中的各种广告媒体,一直被视为报纸、杂志、广播、电视等大众传播媒体之外的第五大广告媒体,也是最包罗万象的一大类广告媒体。 4.赠品广告媒体又称珍惜品广告媒体,指由广告主赠送的,具有使用功能同时又负载广告讯息的各种物品,如香烟企业送的烟灰缸,啤酒企业赠送的酒杯,各种企业赠送的挂历等等。利用赠品传播广告讯息可以有效地减低诉求对象的抗拒心理,而且赠品具有使用价值,可以长期使用,可以起到长期反复提醒广告讯息的作用。 5. 广告媒体就是广告主在广告活动中借以向目标消费者传达广告讯息的各种需付费的信息传播工具,它承担着广告信息发布的职能,是现代市场经济中企业与消费者之间不可缺少的联系纽带。 第八章广告效果与广告预算 三、名词解释 1.广告作品的测试 2.广告效果事中检测 3.比率法 4.实验法 5.竞争法 6.目的与任务法 7.资本投资法 1.广告作品的测试,是指对完成形式的广告在正式刊播前所作的最后认定,以确认其究竟将会有效,抑或无效,效果程度又将如何,以决定能否以这一完成形式的广告作品来执行传播,展开媒体计划。 2.广告效果的事中检测,则是指广告传播执行过程中对广告所发生的实际的阶段性效果的检定。 3. 比率法又具体分为:①销售比率法,即以前一年销售或来年预测的销售为基础,按一定的比率来制定广告预算;②利润比率法,即以前一年销售利润(毛利或纯利)或来年预测的销售利润(毛利或纯利)为基础,按一定的比率来制定广告预算;③销售单位分配法,即以销售单位的数量为基础,按每一销售单位分配广告费用来制定广告预算。

简明英语语言学学习重点总结

一、定义 1.语言学Linguistics Linguistics is generally defined as the scientific study of language. 2.普通语言学General Linguistics The study of language as a whole is often called General linguistics. 3.语言language Language is a system of arbitrary vocal symbols used for human communication. 语言是人类用来交际的任意性的有声符号体系。 4.识别特征Design Features It refers to the defining poperties of human language that distinguish it from any animal system of communication. 语言识别特征是指人类语言区别与其他任何动物的交际体系的限定性特征。 Arbitrariness任意性 Productivity多产性 Duality双重性 Displacement移位性 Cultural transmission文化传递 ⑴arbitrariness There is no logical connection between meanings and sounds. the arbitrary nature of language is a sign of sophistication and it

语言学心得

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Desig n features (定义特征): the disti nctive features of huma n Ian guage that esse ntially make huma n Ian guage disti nguishable from Ian guages of ani mals. Synchronic (共时的): said of an approach that studies Ianguage at a theoretical point "in time. Diachro nic (历时的): said of the study of developme nt of Ian guage and Ian guages over time. Prescriptive (规定式): to make an authoritaria n stateme nt about the correct ness of a particular use of Ian guage. Descriptive (描写式): to make an objective and systematic acco unt of the patter ns and use of a Ian guage or variety. Compete nee (语言能力): uncon scious kno wledge of the system of grammatical rules in a Ian guage. 对于一门语言的语法规则系统的无意识获得的知识。 Performa nee (语言运用): the Ianguage actually used by people in speaking or writing. 人们说话写作时实际使用的语言。 Langue (语言): the Ianguage system shared by a speech community ” 一个“语言社团”共有的语言系统。 Parole (言语): the con crete uttera nces of a speaker. 说话人实际说的话语。 Pho no logy (音系学): the study of the sound patter ns and sound systems of Ian guage. It aims to discover the principles that govern the way sounds are organized in Ianguages, and to explain the variati ons that occur. Intern ati onal Phon etic Alphabet (国际音标) a set of standard phonetic symbols in the form of a chart (the IPA chart), designed by the Intern ati onal Phon etic Associati on si nee 1888. It has bee n revised from time to time to include new discoveries and changes in phonetic theory and practice. Cardi nal Vowels (基本元音): a set of vowel qualities arbitrarily defined, fixed and unchanging, intended to provide a frame of reference for the descriptio n of the actual vowels of exist ing Ian guages.

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In chapter seven,I learn about the relationship between language and culture 、London School、Linguists in North Americian、Malinowski Guinea 、SAPIR-WHOF HYPOTHES and sociolinguistics. At the first,I learn the relationshp between language and culture.(1)Language is an essential and importantpart of a given culture ;the impact of culture upon a given language is something intrinsic and indispensable.(2)Culture is a wider syatem that completely includes language as a subsystem.The relation of language to culture is that of part to whole.(3)Language both expresses and embodies cultural reality.(4)Language plays a major role in perpetuating culture in part form.(5)Culture affects language. Secondly,,I understand how language relates culture.At the beginning of the eighteenth century,they think that language is either comparative and historical or structural and formalized in https://www.360docs.net/doc/7216451339.html,ter, at the start of the 20th century ,the study of language was developed in England and North America.In the 1920s ,a school of ANTHROPOLOTICAL STUDY OF LINGUISTICS came into being in England.The meaning of a word greatly depended upon its occurrence in a given context,for example “wood’’.Malinowski created the theory of CONTEXT OF SITUA TION,and J.R.Firth developed the theory of CONTEXT OF SITUATION. M.A.K Halliday further developed this theory,who is the founder of systemic-functional linguistics. Tirdly,I learn a very influential and controversial theory about the relationships between language and culture .Benjamin Lee Whorf is famous in hypothesis concerning language,thought,and culture.His famous theory SAPIR-WHORF HYPOTHSES was developed with the help of his experience and his study of Hopi ,an American Indian language.What this hypothesis suggests is this :Our language helps mould our way of thinking and,consequently,different language may probably express speakers’ unique ways of understanding the world.Due to the theory SAPIR-WHORF HYPOTHSES,two important points came into the world.one is LINGUISTIC DETERMINISM,and the other is LINGUISTIC RELATIVITY.LINGUISTIC DETERMINISM means that language may determine our thinking patterns,and LINGUISTIC RELATIVITY means that similarity between languages is https://www.360docs.net/doc/7216451339.html,ter,,Sapir-Whorf hypothesis have been developed,a strong version and a weak version.The strong version of the theory refers to the claim the original hypothesis makes ,emphasizing the decisive role of language as the shaper of our thinking patterns.The weak

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语言学概论 Company number:【0089WT-8898YT-W8CCB-BUUT-202108】

《语言学概论》讲义提纲 导言 一、语言学的性质、特点 (一)语言学的性质 1、性质:语言学是研究语言的科学。 2、对象:语言学的研究对象是语言。 3、任务:综合各种语言的基本研究的成果,归纳成语言的一般规律。 语言学是以语言为研究对象的一门独立的科学。语言学的任务就是研究语言的性质、功能、结构及其运用等问题,揭示语言存在和发展的规律,使人们理解并掌握语言的理性知识。 (二)语言学的特点 1、研究的领域广 2、与多种学科交叉 举例 二、语言学的发展过程(简介)有关语言学史方面的内容可参看刘润清《西方语言学流派》、赵世开着《国外语言学概述——流派和代表人物》、冯志伟《现代语言学流派》、H·A·堪德拉绍夫《语言学说史》、岑麒祥《语言学史概要》等。 (一)传统语文学:(传统)语文学是从文献角度研究语言文字学科的总称。它以文献评审为主,目的在于解释、注疏和考订。 (1)中国传统语文学(小学) ①训诂学(主要是解释词义) 《尔雅》约成书于公元前3世纪。是我国最早的解释词义的专着。《尔雅》

今本共19篇。开头3篇是汇集当时古书中的同义词,用当时较通用的一个词(字)去解释。其后的16篇是按词义分类,分别解释。类似于今天的类义词典。《尔雅》不仅成为后来古代汉语词汇学、训诂学的重要着作,也是辞典学、词义分类学和类书的开山之作。 扬雄《方言》(西汉末)全名为《輶轩使者绝代语释别国方言》,是我国第一部比较方言词汇的重要着作,今存13卷。《方言》汇集了古今各地同义的词语,大部分注明通行范围,对研究汉代方言分布情况很有价值。《方言》以各地的活方言作为记录的对象,不受文献记载和文字形义的限制,并注意综合时间和地域的不同去研究方言,这在研究方法上为后人树立了优良传统。 ②文字学(分析汉字结构及意义) 许慎《说文解字》(东汉)是我国第一部最完备的字书。原书本文14卷,叙目1卷,每卷分上、下两部分,共30卷。收字9,353个,重文1,163字。解说部分共133,441字。书中所收文字以小篆为主,而把古文、籀文等异体列为重文。字的注释,一般先讲字义,再讲形体构造及读音。依据当时已通行的“六书”为理论基础去解释每个字。《说文解字》第一次把汉字(小篆)按形体构造分出偏旁,首次把汉字按部件拆开;首创部首编排法,是汉字检索的一大发明。《说文解字》是汉字学的经典着作,同时也是一部字典、辞典、字源、语源、语法规范的综合性的着作,对后来的文字研究有奠基意义。 ③音韵学(研究汉字读音及其发展) 三国魏朝李登撰写的《声类》是我国见于记载的最早的韵书,据说此书约唐代中叶后佚失。全书共10卷,收字11,520。《声类》按宫、商、角、徵、羽五声分类,注音用反切法,并附有简略释义。

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