海运术语及翻译
Vessel：船名
Voyage：航次
CY Closing DATE：截柜日期，截关日
closing Date/Time：截柜日期
SI CUT OFF date/time：截提单补料日期/时间
Expiry date：有效期限，到期日期
Sailing date：航行日期/ 船离开港口的日期
ETA （ESTIMATED TIME OF ARRIVAL）：预计到达时间，到港日ETD（ESTIMATED TIME OF DELIVERY）：开船日
ETC（ESTIMATED TIME OF CLOSING）：截关日
Port of loading（POL）：装货港
Loading port：装货港
Load Port: 装货港
From City:起运地
EXP（export)：出口
Final destination：目的港，最终目的地
Place of Delivery（POD）或To City：目的地，交货地
Port of discharge：卸货港
Discharge port：卸货港
Dry：干的/不含液体或湿气
Quantity：数量
cargo type：货物种类
container number：集装箱号码
Equipment Number：货柜号码
container：集装箱
specific cargo container:特种货物集装箱
Number of container：货柜数量
container Size：货柜尺寸
CU.FT ：立方英尺
Cont Status:货柜状况
seal number：封条号码
seal No：封条号码
seal type：封条类型
weight：重量
Gross weight：总重（一般是含柜重和货重）
Net Weight：净重
Actual weight:实际重量，货车，集装箱等运输工具装载后的总重量Laden：重柜
remarks：备注
remarks for Terminal：堆场/码头备注
place of receipt：收货地
Commodity：货物品名
intended：预期
Booking NO: SO号码/订仓号码
Shipper:发货人
Reefer details:冷柜参数
contact：联络人,联系方式
contact person：联络人
intended fcl container delivery CUT-OFF：指定的重柜交柜时间，装箱整箱交付截止
intended shipping instruction CUT-OFF：指定的文件结关时间，航运指示截止DOC CUT-OFF：文件结关时间(可能没有额外指定,按船公司一般的规律)
像上面都是有特指的）
Cargo nature：货物种类
booking Party：
Full return location：
Full return CY：
Awkward:
Break bulk:
service contract NO：服务合同编号，
equipment size/type：
SI CUT: 截提单补料或截关
BKG Staff: BKG是Booking的简写，那就是订舱人员
Regional BKG#:预订区域，
Sales Rep: 销售代表
BILL of Lading#:提单号，提单方案
Expected Sail Date:
Empty Pick up CY:提空柜地点
Empty Pick up Date:提空柜时间，提柜有效期
Pre Carrier: 预载
Est.Arrival Date:EIS到达时间
CY CUT: 结关时间（具体还不清楚是码头截重柜还是截海关放行条时间）CY open: 整柜开仓时间
Port of delivery：交货港口
Receive Term: 接收期限
Delivery Term: 交货期限
Ocean Route Type: 海运路线类型，多指印度洋航线类型
EQ Type/Q＇ty:集装箱数量，类型EQ是Equipment的简写Address:地址
Special cargo information: 特别货物信息
Please see attached,if exists: 如果有,请见附档/如果存在，请参阅附件Shipper＇own container:托运人自己的集装箱
Dangerous:危险或危险品/ 危险标志
Internal：中心的，内部的
Released: 释放，放行
MT就是指吨，英文叫METRE TONE
Customer:客户
FCL full container load：整柜
FCL：整箱，整箱货
LCL less than container load ：拼箱，拼箱货Carrier：承运人
Trucker:拖车公司/运输公司
Tractor NO：车牌号码
Depot:提柜地点
Pickup Location：提柜地点
Stuffing:装货地点
Terminal:还柜地点
Return Location：交柜地点
Full Container Address:还重柜地点revised:修改后，已经校正，已经修订
Size/Type:柜型尺寸尺寸/种类
Discharge Port:卸货港
Destination:目的地
Special Type:特殊柜型
S/O No:订舱号
Shipping Order No. :托运单号码
Temp:温度
Vent:通风
Humidity:湿度
PTI:检测
法律英语翻译
Legal English (revised version for the students) Ch.1 The Main Features of Legal English 一、法律英语的英译： David Mellinkoff（加州大学洛杉矶分校法学院教授）：《The Language of the Law》1963 1.legal English---Lawful English Legal parlance（说法、用语）/legal lingo（行话、隐语）/legal jargon（行话、黑话）/legalese( 法律八股文)/language of jurisprudence(法理语言) 2. the English Language of the Law or shortened as “the language of the law” 3. 法律英语与法学英语 二、法律英语的范围： 是否凡是涉及法律的英语（词汇、表达方法、句子结构……）都是法律英语？ 英美法学界所公认的法律英语主要是指普通法国家（common-law countries）的法律人所用的习惯语言（customary language），包括某些词汇、短语，或具有特色的一些表达方法(mode of expressions)。 三、法律英语的主要特点： I. precise or exact (准确) 正常情况下，起草法律文件时，用词造句务必十分精准（with great exactness），因为一旦笔者的思想、观点、企图落实成文字，即成为法庭判断是非的重要依据，因为按严格解释原则(principle of strict construction)或唯名论原则(principle of nominalism)，尽管实践中还存在推测意图原则(principle of presumed intent)，但其不占主导地位，书面文字仍然是法官解释法律文件的唯一依据。 实务中鉴于对法律文件中文字的理解不一，也是常有纠纷出现： e.g. The Charter required that directors “shall be elected on a vote of the stockholders representing not less than two-thirds of outstanding capital st ock of the corporation.” 甲方理解成：被选上董事的人需三分之二的股东投票赞成(a candidate to be elected needs the votes of two-thirds of the stockholders ) 乙方则认为：选董事时须有三分之二的股东出席(two-thirds of the stockholders must be present at the meeting at which the election is held) What’s the judge’s opinion? e.g. 一个阿肯色州的美国人临终前写了一个遗嘱，遗嘱写道： The remainder of the testator’s property should be “divided equally between all of our nephews and nieces on my wife’s side and my niece.” 问题出在对“between”一词的理解上。立遗嘱人妻子一边的外甥和外甥女加在一起共有22个。这句话是指立遗嘱人的遗产的一半归其妻子方的22个外甥和外甥女，另一半归其本人一方的外甥女？还是指将遗产在双方的外甥外甥女中平均分配呢？ 为达准确之目的，常使用下列招法： 1. 使用专门术语（下文有述） 2. 重复使用具有绝对含义的词汇，如all , none, perpetuity, never, unavoidable; 3. 使用具有绝对限制含义的短语：
广告英语翻译常用词语
广告英语翻译常用词汇 产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好评Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers. 畅销全球 selling well all over the world 典雅大方 elegant and graceful 定型耐久 durable modeling 方便顾客 making things convenient for customers 方便群众 making things convenient for the people; to suit the peo ple's convenience 方便商品 convenience goods 方便生活 bringing more convenience to the people in their daily life; prov iding amenities for the people; making life easier for the popula tion 各式俱全 wide selection; large assortment
顾客第一 Customers first 顾客是我们的皇帝 We take customers as our Gods. 规格齐全 a complete range of specifications; complete in specific ations 花样繁多 a wide selection of colours and designs 货色齐全 goods of every description are available. 客商第一，信誉第一 clients first, reputation first 款式多样 a great variety of models 款式活泼端庄 vivid and great in style 款式齐全 various styles 款式新颖 attractive designs; fashionable(in) style; novel (in) de sign; up-to-date styling 款式新颖众多 diversified latest designs 美观大方 elegant appearance 美观耐用 attractive and durable 品质优良，疗效显著，誉满全球，欢迎选购 excellent quality, evident effect, good reputation over the world, orders are welcome. 品种多样 numerous in variety 品种繁多 great varieties 品种齐全 complete range of articles; a great variety of goods
常用专业术语翻译
1.素质教育：Quality Education 2. EQ：分两种，一种为教育商数Educational quotient，另一种情感商数Emotional quotient 3. 保险业：the insurance industry 4. 保证重点指出：ensure funding for priority areas 5. 补发拖欠的养老金：clear up pension payments in arrears 6. 不良贷款：non-performing loan 7. 层层转包和违法分包：mutlti-level contracting and illegal subcontracting 8. 城乡信用社：credit cooperative in both urban and rural areas 9. 城镇居民最低生活保障：a minimum standard of living for city residents 10. 城镇职工医疗保障制度：the system of medical insurance for urban workers 11. 出口信贷：export credit 12. 贷款质量：loan quality 13. 贷款质量五级分类办法：the five-category assets classification for bank loans 14. 防范和化解金融风险：take precautions against and reduce financial risks 15. 防洪工程：flood-prevention project 16. 非法外汇交易：illegal foreign exchange transaction 17. 非贸易收汇：foreign exchange earnings through nontrade channels 18. 非银行金融机构：non-bank financial institutions 19. 费改税：transform administrative fees into taxes 20. 跟踪审计：foolow-up auditing 21. 工程监理制度：the monitoring system for projects 22. 国有资产安全：the safety of state-owned assets 23. 过度开垦：excess reclamation 24. 合同管理制度：the contract system for governing projects 25. 积极的财政政策：pro-active fiscal policy 26. 基本生活费：basic allowance 27. 解除劳动关系：sever labor relation 28. 金融监管责任制：the responsibility system for financial supervision 29. 经济安全：economic security 30. 靠扩大财政赤字搞建设：to increase the deficit to spend more on development 31. 扩大国内需求：the expansion of domestic demand 32. 拉动经济增长：fuel economic growth 33. 粮食仓库：grain depot 34. 粮食收购企业：grain collection and storage enterprise 35. 粮食收购资金实行封闭运行：closed operation of grain purchase funds 36. 粮食销售市场：grain sales market 37. 劣质工程：shoddy engineering
口译专业术语翻译
1.科学发展观the Outlook of Scientific Development（也有一说outlook 应为conception，有兴趣自己 去查字典了解了解两词的区别【谢谢方雪梅同学的讨论】） 2.倡导公正、合理的新秩序观call for the establishment of a new just and equitable order 3.以平等互利为核心的新发展观new thinking on development based on equality and mutual benefit 4.推动树立以互信、互利、平等和协作为主要内容的新安全观foster a new thinking on security featuring mutual trust, mutual benefit, equality and coordination 5.主张形成以尊重多样性为特点的新文明观foster a new thinking on civilization that respects diversity 6.新能源观new thinking on energy development 有关先进文化的词汇 1.古为今用、洋为中用 旧译let the ancient serve the present, let the foreign serve the national 现译draw from past and foreign achievements 2.文艺工作cultural and art work; work in the cultural field 3.牢牢把握先进文化的前进方向firmly keep to the direction of an advanced culture/cultural advancement 4.文化与经济和政治互相交融interaction between cultural work, and economic and political activities cultural elements/factors intermingle with economic and political factors 5.民族的科学的大众的社会主义文化 a socialist culture that is distinctly Chinese, pro-science and people-oriented 6.弘扬主旋律，提倡多样化promote mainstream values and uphold cultural diversity 7.以科学的理论武装人，以正确的舆论引导人，以崇高的精神塑造人，以优秀的作品鼓舞人Equip/empower people with scientific theories, guide them with correct opinions/ convey to them right messages/provide them with correct media guidance, imbue them with a noble spirit and inspire them with excellent/fine works 8.具有中国气派的社会主义文化Chinese-style socialist culture; socialist culture with Chinese appeal 9.越是民族的，越是世界的The pride of a nation is also the pride of the world. What's unique for a nation is also precious for the world. When you are unique, the world comes to you.
广告英语的特点及其翻译
外国语学院 毕业论文 (2012级) 论文题目 广告英语的特点及其翻译 外国语学院 商务英语 12商务英语2 3120621204 骆飘 王习 2015.05.31 成 绩 作者姓名 专业 二级学院 班级 指导老师 完稿时间 学号
骆飘 摘要：随着经济全球化步伐的加快，广告英语越来越多的融入到我们的生活中。广告英语作为一种特殊用途的语言，有着自己鲜明的特点。本文首先从语言特点、句型特色和修辞特色方面对广告英语的特点进行分析并举例论证。然后从广告英语的词汇、句法、修辞特征说明其翻译原则。再从直译和互译以及套译这三个方面来探讨翻译的方法。最后从文化的不同和翻译者的态度这两个方面论述翻译中存在着的问题和产生的影响。 关键词：广告英语；特点；翻译原则；翻译方法；问题 Abstract: With the development of society, the accelerated pace of economic globalization, the advertising English more and more integrated into our lives. Advertising English as a as a kind of special use language, has its own distinctive features. This article from the aspects of vocabulary, sentence and rhetoric to the features of advertising English is analyzed and an example. Then from the vocabulary, sentence and rhetorical features of advertising English translation principles. From literal translation and translation and translation of these three aspects to explore the methods of translation. Finally from the attitude of the cultural differences and translators in translation of these two aspects exist problems and the impact of. Key words:The characteristics of advertising English; Characteristic; The principle of translation; translation method 一、引语 1
法律英语翻译
法律英语翻译：法律翻译常用词汇注释（A-Z） A Ab initio Ab initio是拉丁文，其意思是“自开始之时”或“从头开始”，可以直接翻译为“自始”。在法律英语中，ab initio 的使用频率较高，比较常见。如：ab initio mundi（有史以来），void ad initio（自始无效）等。 Accord accord在普通英语中的含义是符合，一致，在法律英语中则表示和解或和解协议，指指债务人和一个债权人达成的、以偿还部分债务免除全部债务责任的协议。如reach an accord达成和解协议，accord and satisfaction和解与清偿等。 Accused 被告Accused通常指刑事案件的被告，民事诉讼的被告称为Defendant；而申索案件中的被索偿的一方称为Respondent（答辩人）。 Acquire acquire在普通英语中的含义是获得，获取，而且通常指通过后天的努力获得。在法律英语中通常指对公司的购买，收购，我们通常所说的M&A，即是acquire的名词acquisition和merger的缩写。如The foreign investor has acquired more than 10 PRC domestic enterprises engaging in related industries within a year. 外国投资者一年内并购中国境内关联行业的企业超过10个。 Acquittal 罪名不成立。刑事案件经审讯后，被告罪名不成立被释放，称为“The accused is acquitted”。Acquittal 是名词。详见民法中和刑法中表达不同意思的“acquit”一文。 Act act在普通英语中的含义是行动，行为，在法律英语中通常理解为作为，与不作为forbear相对应。如：Notwithstanding anything contained in this Act, the Minister may, on the recommendation of the Commission, direct the Commission to act or forbear from。 Action act在普通英语中的含义是行动，在法律英语中则理解为诉讼，相当于suit或lawsuit，如initiate an action提起诉讼，win an action在诉讼中获胜，defend oneself in an action在诉讼中为自己辩护等。 Adjourn
翻译常用词汇
翻译常用词汇 高枕无忧resting without worries 史无前例unprecedented in the history 不可一世a conquering hero 毫不示弱equally firmly 量体裁衣to act according to actual circumstances 一刀两断to cut it clean 与虎谋皮to ask a tiger for its skin 六亲不认to disown all one’s relatives and fri ends 英雄本色the true quality of a hero 英雄所见略同Great minds think alike. 每逢佳节倍思亲On festive occasions more than ever we think of our dear ones faraway. 上有好，下必有其焉。What the superior loves, his inferiors will be found to love exceedingly.大江东去，浪淘尽，千古风流人物。The Great River flows to the east: Its waves have washed away all the men of untrammeled spirit of a thousand ages. 上兵伐谋，其次伐交。What is supremely important in war is to attack the enemy’s strategy. Next best is to disrupt his alliances. 问君能有几多愁，恰似一江春水向东流。I wonder how many sorrows you have. They are exactly like the Yangtze River unceasingly flowing eastward in spring. 千呼万唤始出来，犹抱琵琶半遮面。Only after a thousand entreaties does she appear. Her face half hidden behind the guitar (pipa) in her arms. 吃得苦中苦，方为人上人。Only if you can stand the hardest of hardships can you hope to rise in society. 是非经过不知难You never know how hard a task is almost until you have done it yourself. 满招损Pride goes before a fall. / Pride spells failure. 适可而止Bind the sack before it be full. 好汉做事好汉当A true man has the courage to accept the consequences of his own actions.知己知彼，百战不殆。To know one’s and the enemy’s situation ensures victory. 牵扯之覆，后车之鉴。The overturned car ahead is a warning to the ones behind. 山雨欲来风满楼The wind sweeping through the tower heralds a rising storm in the mountains. 是故学然后知不足，教然后之困。Therefore, to learn makes us realize our deficiency, and to teach makes us know the difficulties. 人尽其才、地尽其利、物尽其利、货畅其流。Our human, land and material resources should be used to the best advantage, and our goods should be in good circulation. 父母有抚养教育未成年子女的义务，成年子女有赡养扶助父母的义务。Parents have the duty to rear and education their children who are minors, and children who have come of age have the duty to support and assist their parents. 中华人民共和国公民有劳动的权利和义务。Citizens of the P eople’s Republic of China have the right as well as the duty of work. 各民族公民都有用本民族语言文字进行诉讼的权利。Citizens of all nationalities have the right to use the spoken and written languages of their own nationalities in court proceedings.
(广告传媒)A广告公司中常用英语词汇
4A 广告公司中常用英语词汇(zt) below-the-line advertising 线下广告除线上广告以外的各种广告形式。如促销广告(sales promotion advertising) 购物点广告 (P.O.Padvertising) ，直接邮递广告(direct mailadvertising) ，还包括举办展览会(exhibition) 和发起某项活动(sponsorship) 等。 billboard advertising 路牌广告 张贴或直接描绘在固定路牌上的广告。一般用喷绘或油漆手工绘制在路牌上。 brand advertising 品牌广告 宣传产品品牌的广告，旨在建立品牌忠诚度( brand loyalty )，使消费者或用户乐于认定或接受广告中的牌号。亦称产品广告( product advertising )。 brand preference 品牌偏好在同一类商品中，消费者对某一种品牌具有偏好而指定购买。其原因主要是使用后的满足感。品牌偏好与消费者的生活方式和消费习惯也有关。 brand insistence 品牌坚持 消费者购买某一种商品时指定要某一品牌，而其他品牌不能替代。先决条件是该品牌的产品质量好，广告有说服力，消费者用后感到满意。品牌坚持是产品广告的最高目标。 brand loyalty 品牌忠诚指消费者对某一品牌具有特殊的嗜好，因而在不断购买此类产品时，仅仅是认品牌而放弃对其他品牌的尝 brand name 产品名称产品的名称即“品牌名称”。好的品牌名称必须简洁、易读、易记、易写。美国有为产品取名的专业机构，他们利用电脑，把26个英文字母搭配成各种名称。有些品牌著名于世界，如克宁奶粉(Klim )，柯达(Kodak) 等。品牌名称可以作为注册商标，但应符合商标法的规定。 buyer 's market 买方市场或称买主市场。是以买方为中心的市场。当高超上卖主多买主少，商品供过于求，卖主竞相推销商品，买主呈观望态势，往往会导致商品价格下跌。在买方市场上买主处于支配地位。 Banner 横幅广告，一个表现商家广告内容的图片，放置在广告商的页面上，是互联网广告中最基本的广告形式，尺寸是480*60 像素，或233*30 像素，一般是使用GIF 格式的图像文件，可以使用静态图形，也可用多帧图像拼接为动画图像。除普通GIF格式外，新兴的RichMediaBanner (丰富媒体Banner)能赋予Banner更 强的表现力和交互内容，但一般需要用户使用的浏览器插件支持( Plug-in )。Banner 一般翻译为网幅广告、旗帜广告、横幅广告等。 brand share 品牌占有率
2020年法律翻译常用词汇注释大全参照模板
A Ab initio 从开始形容事件由开始时的状态，例如合约从开始便已经无效，称为“The contract was void ab initio”。Accord accord在普通英语中的含义是符合，一致，在法律英语中则表示和解或和解协议，指指债务人和一个债权人达成的、以偿还部分债务免除全部债务责任的协议。如reach an accord达成和解协议，accord and satisfaction和解与清偿等。 Accused 被告Accused通常指刑事案件的被告，民事诉讼的被告称为Defendant；而申索案件中的被索偿的一方称为Respondent（答辩人）。 acquire acquire在普通英语中的含义是获得，获取，而且通常指通过后天的努力获得。在法律英语中通常指对公司的购买，收购，我们通常所说的M&A，即是acquire的名词acquisition和merger的缩写。如The foreign investor has acquired more than 10 PRC domestic enterprises engaging in related industries within a year. 外国投资者一年内并购中国境内关联行业的企业超过10个。 Acquittal 罪名不成立刑事案件经审讯后，被告罪名不成立被释放，称为“The accused is acquitted”。Acquittal 是名词。 Act act在普通英语中的含义是行动，行为，在法律英语中通常理解为作为，与不作为forbear相对应。如：Notwithstanding anything contained in this Act, the Minister may, on the recommendation of the Commission, direct the Commission to act or forbear from。 Action act在普通英语中的含义是行动，在法律英语中则理解为诉讼，相当于suit或lawsuit，如initiate an action 提起诉讼，win an action在诉讼中获胜，defend oneself in an action在诉讼中为自己辩护等。 Adjourn 休庭，押后法庭在聆讯途中暂时休庭30分钟，称为“adjourned for 30 minutes”。如要将聆讯押后再排期重审，称为“adjourned to a date to be fixed”。 Admission admission是admit的名词，在普通英语中的含义是承认或接纳。在法律英语中，则通常是法律程序中的一个用语，意思是采纳，采信（证据），如The defendant challenged the admission of the evidence by the court on the ground that the evidence was irrelevant.被告以证据没有相关性为由反对法院对其予以采信。 Adopt adopt的最常见含义是采用，通过，如adopt a law通过一项法律，adopt a proposal采纳一个建议等，这种用法在法律英语中也较为常见。另外，adopt在法律英语中可能会用到一个含义是收养，如adopt an orphan according to law根据法律规定收养孤儿。 Affect affect是普通英语中最常见最普通的单词之一，意思是影响，通常用在口语和非正式的场合中。但在法律英语，affect（本义没有改变，仍然是影响），确实非常正式的用法，通常不能用influence等单词替换。如The failure of either party at any time or times to require performance of any provision hereof shall in no manner affect its right at a later time to enforce the same．任何一方在任何时候未要求另一方履行本协议任一条款，并在不影响其以后强制执行该条款的权利。
2019英语四级翻译常用词汇：教育词汇
2019英语四级翻译常用词汇：教育词汇 成人夜校 night school for adults 在职进修班 on-job training courses 政治思想教育 political and ideological education 毕业生分酉己 graduate placement; assignment of graduate 充电update one’s knowledge 初等教育 elementary education 大学城 college town 大学社区 college community 高等教育 higher education 高等教育“211 工程” the “211 Project” for higher education 高等学府 institution of higher education 综合性大学 comprehensive university 文科院校 colleges of (liberal) arts 理工科大学 college / university of science and engineering 师范学院teachers’ college; normal college 高分低能 high scores and low abilities 高考(university/college) entrance examination 高校扩招 the college expansion plan
教育界 education circle 教育投入 input in education 九年义务教育 nine-year compulsory education 考研 take the entrance exams for postgraduate schools 课外活动 extracurricular activities 必修课 required/compulsory course 选修课 elective/optional course 基础课 basic courses 专业课 specialized courses 课程表 school schedule 教学大纲 teaching program; syllabus 学习年限 period of schooling 学历 record of formal schooling 学分 credit 启发式教学 heuristic teaching 人才交流 talent exchange 人才战 competition for talented people 商务英语证书 Business English Certificate (BEC) 适龄儿重入学率 enrollment rate for children of school age 升学率 proportion of students entering schools of a higher grade; enrollment rate
翻译术语
Lecture 2 Basic Concepts in Translatology 翻译学基本用语： 源语/译出语source language(SL), original language 译语/译入语target language(TL), receptor language, receiving language 原作者SL author, original author 译者(笔译者)translator 译者(口译者)interpreter 读者/接受者reader, receptor, audience 文本text 原文/原著source text (ST), SL text, original text, original version/original work 译文target text, translation, target version, rendering, rendition 译本/译著translated text/translational work 源语读者source-language reader/SL reader 源语文化source-language culture/source culture 译语读者target-language reader/TL reader/receiving audience 译语文化target-language culture/target culture/receiving
culture 语境context 笔译written translation 口译oral interpretation/oral translation/interpreting 同声传译simultaneous interpreting 交替口译consecutive interpreting 翻译原则translation principle 标准translation criterion (复数形式为criteria) 翻译过程translation process 翻译程序/步骤translation procedures 反应/读者反应response/reader’s response 对应(部分对应/完全对应)(partial /full )correspondence 等值/对等equivalence 对等物(词语)equivalent 形式对等formal equivalence 功能对等functional equivalence 动态对等dynamic equivalence 等效equivalent effect 充分性adequacy 可接受性acceptability(acceptable, unacceptable, unacceptability) 可读性readability(readable)
广告英语常用词
广告英语常用单词- - Tag：广告英语 广告英语术语 出处:『翻译中国』 态度attitude 品牌兴趣brand interest 品牌忠诚brand loyalty 企业市场business markets 影响中心centers of influence 有意劝服路径central route to persuation 认知cognition 消费行为consumer behavior 消费者决策过程consumer decision making process 消费者市场consumer markets 文化culture 现有顾客current customers 详尽可能性模型Elaboration Likelihood Model 环境因素environment 选择评估evaluation of alternatives 评估标准evaluative criteria 参考组evoked set 交换exchange 政府市场government markets 习惯habit 需要层次hierachy of needs 工业市场industrial markets 信息性动机informational motives 人际影响interpersonal influences 认知 learning 市场market 卖主marketers 营销marketing 大脑档案mental files 动机motivation 需要needs
被动生成动机negatively originated motives 非人员影响nonpersonal influences 市场细分market segmentation 营销组合marketing mix 成熟期maturity stage 全国性品牌national brand 网络营销network marketing 非人员传播nonpersonal communication 人员型服务people-based service 显性差异perceptible differences 人员传播personal communication 定位position 价格因素price element 初级需求primary demand 首要需求趋势primary demand trend 私家品牌private label 产品概念product concept 产品因素product element 产品生命周期product life cycle 消费心态细分psychographic segmentation 消费心态psychographic 宣传publicity 拉pull 拉式战略pull strategy 购买时机purchase occasion 推入push 推式战略push strategy 转销商reseller 销售推广sales promotion 选择性需求selective demand 选择性分销selective distribution 服务service 特别事件special events 标准工业分类代码Standard Industrial Classification Codes 目标市场target market 目标营销过程target marketing process
法律英语词汇大全(
法律渊源source of law 制定法statute 判例法case law; precedent 普通法common law 特别法special law 固有法native law; indigenous law 继受法adopted law 实体法substantial law 程序法procedural law 原则法fundamental law 例外法exception law 司法解释judicial interpretation 习惯法customary law 公序良俗public order and moral 自然法natural law 罗马法Roman Law 私法private law 公法public law 市民法jus civile 万民法jus gentium 民法法系civil law system 英美法系system of Anglo-American law 大陆法系civil law system 普通法common law 大陆法continental law 罗马法系Roman law system 衡平法equity; law of equity 日尔曼法Germantic law 教会法ecclesiastical law 寺院法canon law 伊斯兰法Islamic law 民法法律规范norm of civil law 授权规范 authorization norm 禁止规范forbidding norm 义务性规范 obligatory norm 命令性规范 commanding norm 民法基本原则 fundamental principles of civil law 平等原则principle of equality