体验商务英语视听说答案
体验商务英语视听说答案
体验商务英语视听说答案
【篇一：体验商务英语4 综合教程】
lass=txt>一．课程基本信息
课程编号：0142524
课程类别：选修
总学时：36
课程简介：商务英语课程作为翻译专业的一门专业先选课程，主要目标是培养学生掌握国际贸易的基础知识、基本技能，能独立从事一般的对外贸易业务工作。具备听说读写译的基本技能，语音语调正确、语法概念清楚，能用英语较熟练地从事外事接待、外贸业务洽谈的口、笔译工作。在培养学生英语语言能力的同时让学生了解和熟悉各种商务情景和商务活动，掌握相关的商务及商务文化知识，并使他们能够把所学的知识运用到各种商务活动中。
二．教材简介
教材名称：体验商务英语综合教程4
教材编者：david cotton;david falvey; simon kent;《体验商务英语》改编组出版社：高等教育出版社
教材情况简介：本教材话题紧跟国际经济发展形势，循序渐进地训练学生用英语进行调研分析、归纳总结和使用正确语体作书面或口头表述的能力。既可以帮助在校生了解真实的商务环境和话题，学习地道的商务英语；也可以帮助从事各种经济活动的商务人员通过语言技能综合训，较快地提高语言能力。将国际商务活动引入课堂，体验真实的商务世界。角色扮演和案例学习将体验式学习引向深入，教学设
计严谨，为体验式学习打好基础。教学资源丰富，为体验式教学提供有力支持。
三．课程教学内容
教学重点与难点
1. 重点：掌握各种商务活动情景对话中的语言要点及专业词汇
2. 难点：由于缺乏实战经验，学生难以理解不断涌现的商务方面的新知识和商务活动的实战环节。
教学内容、目标与学时分配
教学内容教学目标课时分配unit1communication 掌握4
unit2international marketing 掌握4 unit3building relationships 掌握4 unit 4 success掌握4 unit 5 job satisfaction掌握4 unit 6 risk了解0 unit 7 e-commerce掌握4 revision unit a
unit 8team building了解0 unit 9raising finance 了解0 unit 10 customer service 了解0 unit 11 crisis management了解0 unit 12 management styles掌握4 unit 13 takeovers and mergers了解0 unit 14 the future of business 了解0 revision unit b
四．课程各教学环节的基本要求
课堂讲授：要求学生在课堂上就国际商务中的各种场景进行对话和听力练习，并通过看录像、vcd及听录音和mp3等多媒体手段提高学生的商务英语听说能力。作业：练习章节语言要点及专业词汇，布置角色扮演任务。mp3或网络资源听力练习。
课程设计：本课程注重把语言技能的训练与专业知识有机结合起来。除了课堂讲解，有些练习属于开放式的，要求学生理论联系实际，认真独立地思考问题、深入探究问题、最终解决问题。在这一过程中学生的表达能力同时得以锻炼。4）考试：
考试方法：考试；闭卷；口试（其中平时成绩占30%；考试成绩占70%）
五．教学参考书
1．江春主编：《高级商务英语听说》，对外经济贸易大学出版社，2006
2．何光明编著：《新国际商务英语听说》（修订版），上海教育出版社，2006
3．房玉靖主编：《商务英语听说》（含光盘），对外经济贸易大学出版社，2007
4．阮绩智主编：《国际商务英语听说》（第一辑）（附光盘），浙江大学出版
社，2006
5. （英）戈姆等编，《体验商务英语》改编组改编：《体验商务英语视听说》
（附光盘）高等教育出版社，2006
【篇二：商务英语综合教程3】
ss=txt>一、基本信息
课程编号: 024222007
课程名称：体验商务英语综合教程3
英文名称:intermediate business english course book
课程性质: 专业基础课
总学时：72学时
学分：4学分适用对象：商务英语专业本科3年级学生
先修课程：综合英语
二、编写说明
（一）课程的性质
《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
（二）课程教学目标和基本要求
本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。
本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。
（三）课程的重点和难点
本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。本课程重点涉及体验式的教学和学习方式，学生在形式多样的任
务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。难点在于学生要能灵活地运用自己所学的语言和商务知识，将自己的经历和观点融入交际活动之中，在提高语言表达能力的同时还要提高自己的交际能力。
（四）课程教学方法与手段
（1）强调课堂教学应以学生为主体而以教师为主导，改变以教师为中心的教
学模式。教师要在教学中充分发挥学生的能动性、创造性，培养学生的自主性、独立性和合作精神，教师要采用灵活多样的教学方式（启发式、讨论式、发现式、研究式等），引导学生在主动积极的思维活动中获取知识、掌握学习方法。
（3）重视计算机和网络技术在更新教学内容、改变学习方式、培养学习自觉性、提高教学效率和教师自身业务素质中的重要作用。现代教育技术将为现有的教学方式和手段提供重要的补充。
（六）本课程与其它课程的联系
本课程为商务英语专业高年级学生的综合英语教程。本专业学生在完成前两年的英语基础课程的学习的基础上，开始学习这门课程。本课程与一、二年级的综合英语课程相衔接，由单纯的英语语言学习过渡到语言和商务相结合的学习模式。为了达到预期的学习效果，学生在学习本课程之前，应完成综合英语、阅读、视听说等课程的学习，打好良好的语言基础。同时还应具备基础的商务知识，这样才能达到事半功倍的效果。
（七）教材与主要参考书
david cotton david falvey simon kent主编《market leader》（第二版），高等教育出版社2012
参考书：
1．王立非主编《商务英语综合教程》1-4册上海外语教育出版社2010
2. 叶兴国、王光林总主编《高级综合商务英语》外语教学与研究出版社2012
3. 叶兴国主编《商务英语阅读教程》上海外语教育出版社2010（八）说明
本课程是专业基础课
考核形式：综合评定
评分办法：平时考查占30%（主要考察课堂参与、任务完成情况），期末考试占70%
三、教学内容纲要
《体验商务英语综合教程3》教学内容纲要
unit 1 brands
1、discussion: talk about your favorite brands; discuss two authentic product promotions
2、texts: outsourcing production; listening: an interview with a brand consultant
3、language work: words that go with brand and product; present simple and present continuous
4、skills: taking part in meetings 1
5、case study: caferoma: solve the problems of a leading brand; writing: e-mail
unit 2 travel
1、discussion: talk about your travel experience
2、texts: air rage- guardian; listening: a business traveler’s priorities
3、language work: british and american travel words; talking about future
4、skills: making arrangements on the telephone
5、case study: work, rest and play: choose a suitable hotel for
a seminar in france; writing: e-mail
unit 3 organization
1、discussion: rank status symbols in order of importance
2、texts: flexibility in the workplace; listening: an interview with the partner of a management consultancy
3、language work: words and expressions to describe company structure; noun combinations
4、skills: socialising: introductions and networking
5、case study: auric bank: choose the best way to reorganize customer services; writing: report
unit 4 change
1、discussion: discuss attitudes to change in general and at work
2、texts: change in retailing; listening: an interview with a business transformation director
3、language work: words for describing change; past simple and present perfect
4、skills: taking part in meetings 2
5、case study: acquiring metrot; writing: action minutes
unit 5 money
1、discussion: do a quiz and discuss attitudes to money
2、texts: two financial reports; listening: an interview with the founder of a finance firm
3、language work: words and expressions for talking about finance; describing trends
4、skills: dealing with figures
5、case study: angel investments: choose a company to invest in; writing: e-mail
unit 6 advertising
1、discussion: discuss authentic advertisements; discuss good and bad advertising practices
2、texts: successful advertising; listening: an interview with the head of planning at an advertising agency
3、language work: words and expressions for talking about advertising; articles: a, an, the, zero article
4、skills: starting presentations
5、case study: focus advertising: create and present an advertising campaign; writing: summary
unit 7 cultures
1、discussion: discuss the importance of cultural awareness in business
2、texts: advice for doing business across cultures; listening: an interview with a trainer in cultural awareness
3、language work: idioms for talking about business relationships; modals of advice, obligation, and necessity
4、skills: social english
5、case study: visitors from china: plan a visit by a chinese; writing: e-mail
unit 8 employment
1、discussion: choose the most important qualities for getting
a job; describe best worst experiences at work
2、texts: retaining good staff; listening: an interview with an executive search consultant
3、language work: words to describe the recruitment process and personal character; indirect questions and statements
4、skills: managing meetings
5、case study: slim gyms: choose the best candidate for the job of general manager; writing: letter
unit 9 trade
1、discussion: discuss ideas about globalisation
2、texts: fair trade; listening: an interview with an expert on negotiating
3、language work: words for talking about international trade; conditions
4、skills: negotiating
5、case study: ashbury guitars: negotiate a deal with an overseas guitar
manufacturer; writing: e-mail
unit 10 discuss ideas of quality
1、discussion: discuss ideas of quality
2、texts: old-fashioned quality; listening: an interview with the senior vice president of a prestigious hotel chain
3、language work: words for talking about quality control and customer service; gerunds and infinitives
4、skills: complaining on the telephone
5、case study: brookfield airport: work out an action plan following complaints from passengers; writing: report
unit 11 ethnics
1、discussion: discuss questions of ethics at work; rank a list of unethical activities
2、texts: business ethics; listening: an interview with a bank executive
3、language work: words to do with honesty or dishonesty; narrative tenses
4、skills: problem-solving
5、case study: profit or principle? decide if a manger has acted unethically and what action to take; writing: report
unit 12 leadership
1、discussion: discuss the qualities of good leadership
2、texts: profile of a leading chief executive; listening: an interview with the an expert in leadership training
3、language work: words to describe character; relative clauses
4、skills: decision-making
5、case study: orbit records: discuss ideas to save a falling music retailer; writing: e-mail
unit 13 innovation
1、discussion: talk about innovations in your daily life and in the twentieth century
2、texts: in-company innovation; listening: an interview with an expert on presentations
3、language work: words and expressions to describe innovations; passives
4、skills: presentation techniques
5、case study: style is everything: prepare a product presentation for a competition; writing: short article or press release
unit 14 competition
1、discussion: do a quiz on how competitive you are
2、texts: losing competitive edge; listening: an interview with the marketing manager of a credit card business
3、language work: idioms from sport to describe competition; modals of
【篇三：商务英语课程教学大纲】
t>一、课程名称：《商务英语》
二、适用学生：商务英语、旅游英语专业，大二学生三、计划学时：120学时（两个学期，每周4学时）
四、培养目标：
经济日益全球化的趋势迫切需要我们培养一大批熟练掌握外语，通晓商务知识，熟悉国际商务环境，善于跨文化交际的国际型商务人才。本课程正是为训练学生语言技能和拓广学生的商务英语知识而开设的。为学生的就业打下必要的基础。通过本课程的学习，使学生具备商务英语的基本理论和听力技能，使学生能够自如应付各种形式的商务英语听力素材，熟悉国际商务环境，在各种涉外商务场所善于沟通和交流。五、课程简介：
本课程涵盖了商务和贸易的方方面面，包括市场营销、人力资源管理、企业管理、组织机构、证券投资、服务贸易、广告宣传、跨国经营、金融保险、电子商务、信息技术、办公文秘、酒店餐饮、全球化品牌等广泛的国际商务知识。六、教学目的：
《商务英语》是一门以语言技能为主，商务技能为辅的融实践性、交际性为一体的语言课程。它以大量而真实的语言素材为载体，突出讲授了在特定的商务环境中如何运用英语来说明事物、处理文书、解决问题。通过该课程系统地讲授商务知识和语言知识，提高学生熟练运用语言进行交际的能力，加深对商务知识的理解，加强商务谈判、商务协作等交际能力的培养，能够利用所学英语语言及商务知识较规范化地说明各项商务事件，解决商务活动中的常见问题。七、教材及主要参考书目：1. 教材：
1）《新编剑桥商务英语》（初级）经济科学出版社出版cook, r 和pedretti. m 等
主编；
2) 《新编剑桥商务英语》（中级）经济科学出版社出版john hughes 主编
2. 主要参考书目：1、《新视野商务英语》（上下册）外语教学与研究出版社，sue robbins 著2、《体验商务英语视听说》高等教育出版社出版原文引进版教材3、《21世纪大学商务英语综合教程》复旦大学出版社张静等主编
八、授课计划、内容及课时安排：
1、60 学时（第3学期，新编剑桥商务英语初级）
2、60 学时（第4学期，新编剑桥商务英语中级）
九、教学要求：
1、以课堂理论教学为基础，以学生为中心, 适当采用实训模拟机制，以讨论与实践相结合，课堂与实体相结合的教学模式。
2、对课本中的有关话题进行较为深化地学习。重点在组织学生自己进行能力训练，提高学生运用商务英语与商务技能解决商务问题的能力。
3、借助计算机多媒体系统为辅助教学工具，适当要求学生利用internet进行“上网作业”以及公文体写作的“上机作业”。
4、要求学生根据所学的主题到社会、市场、企业进行实地调查，撰写各种商务文书，如商务报告、备忘录、商务信函等。十、成绩评定方法：
本课程的期末总评成绩采用百分制按如下比例评定：课堂参与和平时作业：30%；期末考试：70%。
体验商务英语(第二版)课件第2册案例Dear Sirs or Madams
Dear Sirs or Madams: I am writing to invite you to attend this year’s conference, which will be held in Prague, Czech Republic, 21 – 24 November, 2008. The chief executive and the senior managers from the head office and the overseas sales managers will attend the conference. The purpose of the conference is, first of all, to enable the managers to know each other better. In addition, we would like to take this opportunity to thank you for your hard work. Most important of all, however, we will at the conference discuss how we can improve our products and services in the future. The venue we have chosen for this year’s conference is Hotel Moda. It is a 4-star hotel located about half an hour by underground to the city center. The hotel facilities are excellent with spacious bedrooms, a large swimming pool, sauna and Jacuzzi. Moreover, during the conference, we will arrange various activities for the participants, such as guided city tours, cultural tours, sightseeing and opera. I hope you will all be able to enjoy yourselves during the conference. The conference will commence on Saturday morning, 22 November. All the participants are required to arrive by Friday evening, 21 November, and leave by noon of Monday, 24 November. I sincerely wish that you can all attend this year’s conference and I look forward to meeting you in Prague. Sincerely yours, (226 words)
体验商务英语2试卷A
机密（C o n f i d e n t i a l）编号（N o.）：13-14-2-040349A 试题（Test） 课程名称（Subject）：体验商务英语2考核类别（Typeoftest）：考查 课程类别(Typeofcourse):专业必修考试形式(Testtype):大作业 sothecompanyhastokeepcostsaslowaspossibleinordertoremainprofitable. Inthenexttenyears,MarciaLeeplanstoexpandinEuropeandSouth-eastAsiasothatibecomesaglobalco mpany.Todothis,ithasdecidedtobuilditsownfactoryinanoverseascountry.Thefactorywillhaveappro ximately2000workerswhowillproducethejeans.Theworkerswillberecruitedlocally.Thecompanyisc https://www.360docs.net/doc/b814850176.html,rmationabouteachcountryonpage105. YouwriteareporttotheCEOofthecompany,including: ●Discussthefourcountriesandranktheminorderofsuitabilityasalocation ●Discusstheadvantagesanddisadvantagesofeachlocation ●Decidewhichisthemostsuitablelocationforthenewjeansfactory. ● 来源：网络转载
体验商务英语综合教程Unit4答案
Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it? A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer. A ensure B assure C convince D persuade B9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned. A offer B present C supply D furnish
(完整版)体验商务英语综合教程3中文双语对照版
体验商务英语综合教程3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。在过去的五年中，它通过仅在低成本市场生产来提升毛利率。在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。 Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉（Burberry）在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产
体验商务英语 2 unit 1 Careers
教案 Unit 1 Teaching Objectives: 1. Discuss t he qualities about how to be successful in career 2. Learn some words related to careers 3. Expressing of future’s careers 4. Listening for information of interview and Listen to get information of interview trends; Teaching Focuses: 1. Discuss t he qualities about how to be successful in career 2. Listening for information of interview and Listen to get information of interview trends; Teaching Difficulties: Discuss t he qualities about how to be successful in career Teaching Time: 6 periods Teaching Procedures: Starting up More quotations about career: 1.For many people a job is more than an income – it's an important part of who we are. 2.Think not of yourself as the architect of your career but as the sculptor. You have to do a lot of hard hammering, chiseling, scraping and polishing. 3.What is the recipe for successful achievement? To my mind there are just four essential ingredients: Choose a career you love, give it the best there is in you, seize your opportunities, and be a member of the team. Discuss these questions: 1.Are you ambitious? Do you like ambitious people? Why 2.Do you have a career plan? Where do you want to be in 10 years’ time?
体验商务英语2试卷A
机密（Confidential）编号（No.）：13-14-2- 040349A 试题（Test） 课程名称（Subject）：体验商务英语2 考核类别（Type of test）：考查 课程类别(Type of course) : 专业必修考试形式(Test type) : 大作业 使用范围（Target group）：2013级财务管理1-8班、市场营销班、 人力资源管理专业1-2班 Finish the following two tasks: Task One(40%): Background: Fast-Track Inc., based in Boston, US, sells corporate training videos and management training courses. Fast-Track is looking for a new Sales Manager for its subsidiary in Warsaw, Poland. Fast-Track advertised the vacancy only inside the company as it believes in offering career opportunities to its staff. The subsidiary’s recent sales results were poor. Sales revenue was 30% below target. The reasons are: ●Sales representatives are not motivated and staff turnover is high. ●The previous manager had no clear strategy for developing sales in the area. ●Very few sales contracts were made. There are three candidates for the position. See page 13. Suppose you are Barbara( or Eva or Tadeusz). You need to write an application letter to the company. In the letter(at least 120 words), you write: ●The purpose of the letter ●Self-introduction
体验商务英语综合教程3第二版 重点词汇
体验商务英语综合教程3 第二版重点词汇 Unit1 P6 A Value for money 花钱值得 luxurious 奢侈的，豪华的 timeless 不受时间影响的 Well-made 做工考究的 top of the range 高端的 durable 耐用的 inexpensive 便宜的 cool 酷的 Reliable 可靠的 stylish 流行的(有型个性) fashionable时髦的（潮流时尚） Well-designed 精心设计的 P7 A Brand loyalty 品牌忠诚度the tendency to always buy a particular brand brand image 品牌形象the ideas and beliefs people have about a brand brand stretching 品牌扩张using an existing name on another type of product brand awareness 品牌意识how familiar people are with a brand brand name 品牌名字the name given to a product by the company that makes it product launch 产品发布the introduction of a product to the market product lifecycle 产品生命周期the length of time people continue to buy a product
体验商务英语视听说答案
体验商务英语视听说答案 【篇一：体验商务英语4 综合教程】 lass=txt>一．课程基本信息 课程编号：0142524 课程类别：选修 总学时：36 课程简介：商务英语课程作为翻译专业的一门专业先选课程，主要 目标是培养学生掌握国际贸易的基础知识、基本技能，能独立从事 一般的对外贸易业务工作。具备听说读写译的基本技能，语音语调 正确、语法概念清楚，能用英语较熟练地从事外事接待、外贸业务 洽谈的口、笔译工作。在培养学生英语语言能力的同时让学生了解 和熟悉各种商务情景和商务活动，掌握相关的商务及商务文化知识，并使他们能够把所学的知识运用到各种商务活动中。 二．教材简介 教材名称：体验商务英语综合教程4 教材编者：david cotton;david falvey; simon kent;《体验商务英语》改编组出版社：高等教育出版社 教材情况简介：本教材话题紧跟国际经济发展形势，循序渐进地训 练学生用英语进行调研分析、归纳总结和使用正确语体作书面或口 头表述的能力。既可以帮助在校生了解真实的商务环境和话题，学 习地道的商务英语；也可以帮助从事各种经济活动的商务人员通过 语言技能综合训，较快地提高语言能力。将国际商务活动引入课堂，体验真实的商务世界。角色扮演和案例学习将体验式学习引向深入，教学设计严谨，为体验式学习打好基础。教学资源丰富，为体验式 教学提供有力支持。
三．课程教学内容 教学重点和难点 1. 重点：掌握各种商务活动情景对话中的语言要点及专业词汇 2. 难点：由于缺乏实战经验，学生难以理解不断涌现的商务方面的 新知识和商务活动的实战环节。 教学内容、目标和学时分配 教学内容教学目标课时分配 unit1communication 掌握4 unit2international marketing 掌握4 unit3building relationships 掌握4 unit 4 success掌握4 unit 5 job satisfaction掌握4 unit 6 risk了解0 unit 7 e-commerce掌握4 revision unit a unit 8team building了解 0 unit 9raising finance 了解 0 unit 10 customer service 了解 0 unit 11 crisis management了解 0 unit 12 management styles掌握 4 unit 13 takeovers and mergers 了解 0 unit 14 the future of business 了解 0 revision unit b 四．课程各教学环节的基本要求 课堂讲授：要求学生在课堂上就国际商务中的各种场景进行对话和 听力练习，并通过看录像、vcd及听录音和mp3等多媒体手段提高 学生的商务英语听说能力。作业：练习章节语言要点及专业词汇， 布置角色扮演任务。mp3或网络资源听力练习。 课程设计：本课程注重把语言技能的训练和专业知识有机结合起来。除了课堂讲解，有些练习属于开放式的，要求学生理论联系实际， 认真独立地思考问题、深入探究问题、最终解决问题。在这一过程 中学生的表达能力同时得以锻炼。 4）测试： 测试方法：测试；闭卷；口试（其中平时成绩占30%；测试成绩占70%） 五．教学参考书
体验商务英语综合教程4课本答案
Unit 1 Language review A: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.g Unit 2 V ocabulary A:1. monetary regulations https://www.360docs.net/doc/b814850176.html,ernment bureaucracy 3. political stability 4. buying habits 5. economic situation 6. income distribution C:1.d 2.b 3.c 4.b 5.c 6. d 7. d 8. c 9. d 10.d Reading F: 1 . a 2. a 3. a 4. a 5. a Unit 3 P23 vocabulary A Positive meaning:build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen Negative meaning: the rest！！！！！ B Very bad Very good Stormy strained cool amicable friendly close excellent C 1—5: e d b a e P26 Language A a---J: 9 3 2 4 8 1 5 7 10 6 B 1—5get on count on build up hold on to put(it) off 6—10sounded out let(us)down set up draw up call(it)off Unit 4 P33 Language review 1—4: present simple past simple present continuous present perfect P34 Vocabulary C 1—5: overtook outstripped outbid outvote outmaneuvered
体验商务英语(第二版)课件第2册案例Dear Ms
Dear Ms. Wang I am writing to thank you for your kind and efficient assistance to make our conference so successful. All our participants said that your staff were friendly and helpful. The conference rooms were well-equipped and everything worked perfectly throughout the conference. In addition, I would like to send my special thanks to the staff in your restaurants: the food was excellent and was served quickly, which was extremely important at lunchtime as we only had a 45-minute break. Thank you again for all your help. We will certainly use the Plaza for a similar conference that we are organizing in two years’ time. Yours sincerely (103 words) Dear Mr. Robinson I am writing to complain about the facilities and the service during our recent conference at your hotel. We organized a successful conference at the Plaza two years ago, but this time we were very disappointed. The most serious problem was the interpreters from the agency recommended by your hotel. They did not speak the languages fluently and this led to misunderstandings between the participants and caused a lot of bad feelings. Considering the inconvenience we experienced at your hotel, I suggest a 20 percent reduction in the bill for the conference. I am looking forward to receiving your prompt reply. Yours sincerely (101 words)
体验商务英语2 新版Quick_Placement_Test
Name ______________________________ ___________ Class ____________________________ 1 New Market Leader Quick Placement Test Elementary to Pre-intermediate Try to answer all forty five questions. There is one mark per question. Choose one answer from the four possible answers. For example: What __c __ you do? a) doing b) are c) do d) is 1 – ‘Is Kenji a consultant?’ – ‘Yes, _____.’ a) he is b) it’s c) he’s d) consultant 2 Does Max _____ in China? a) working b) worked c) works d) work 3 _____ aren’t any flights on Friday afternoon. a) They b) There c) Those d) This 4 My friend Vittoria is _____ sales manager. a) a b) she c) it d) these 5 We have _____ new products. a) lot of b) a lot of c) lots d) lot 6 She didn’t _____ the factory yesterday. a) visited b) visits c) visit d) visiting 7 ‘Are Felisa and Ramon married?’ ‘No, _____.’ a) they’re no b) not c) they aren’t d) they not 8 The CEO wants to visit our branch _____ Monday. a) at b) in c) to d) on 9 _____ she talking to a customer? a) Does b) Is c) Are d) Do 10 How _____ do you travel abroad? a) many b) time c) often d) like 11 Sarayu goes _____ every Saturday. a) swim b) swimming c) for swimming d) to swimming 12 _____ you like a cup of tea before the meeting? a) Are b) Do c) Can d) Would 13 – ‘Is there a meeting next Monday?’ – ‘No, _____.’ a) there isn’t b) not there c) it isn’t d) is not
体验商务英语综合教程3中文双语对照版
体验商务英语综合教程 3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker , is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its lastcompany-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰(Coach)就是一个经典的例子。在过去的 五年中，它通过仅在低成本市场生产来提升毛利率。在2002 年的3月，它关闭 外包。 了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部 Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence forten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉(Burberry )在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特 许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产品。 Sanyo is now reacting to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo's Ginza, where it sells Burberry products imported from Europe. 为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。
体验商务英语综合教程3第二版-重点词汇
体验商务英语综合教程3第二版-重点词汇
体验商务英语综合教程3 第二版重点词汇 Unit1 P6 A Value for money 花钱值得 luxurious 奢侈的，豪华的 timeless 不受时间影响的 Well-made 做工考究的 top of the range 高端的 durable 耐用的 inexpensive 便宜的 cool 酷的 Reliable 可靠的 stylish 流行的(有型个性) fashionable时髦的（潮流时尚） Well-designed 精心设计的 P7 A Brand loyalty 品牌忠诚度 the tendency to always buy a particular brand brand image 品牌形象 the ideas and beliefs people have about a brand brand stretching 品牌扩张 using an existing name on another type of product brand awareness 品牌意识 how familiar people are with a brand brand name 品牌名字 the name given to a product by the company that makes it product launch 产品发布 the introduction of a product to the market
product lifecycle 产品生命周期 the length of time people continue to buy a product product range 产品范围 the set of products made by a company product placement 植入式广告 when products are used in films or TV programmes product endorsement 产品代言 the use of a well-known person to advertise products Brand positioning 品牌定位 P8 Gross margins 毛利润 Manufacturing 制造业 Solely 唯一的 Low-cost market 低成本市场 Outsources 外包 Licensing arrangement 特许授权 Flagship store 旗舰店 Offshore 离境；海外 Country of origin 原产地 Identify the marker 确定产品来源或制造者 Simplify product handing 简化产品，操作和追踪 Organize accounting 帮助组织进存货和做会计记录 Offer legal protection 提供法律保护