HND商务沟通报告(仅供参考)

HND商务沟通报告(仅供参考)
HND商务沟通报告(仅供参考)

1.0 Introduction

The purpose of this report is to investigate which coffee shop is satisfied with student. It is about environment, price, taste and factors. The aim is how to create a good coffee shop for student. The intended readers are teacher, students and coffee shop customer service. There are five coffee shop in our school, boxingdi, MAAN coffee, campusstory coffee, Jiananmeidi and water through stone coffee.

2.0 Procedures

There are several sources of collecting information about coffee shop. The internet is import, it is convenient and fast. Some practical point of view need do questionnaire. Questionnaire can reflect the issues. Access to book is a effective way to collect information, some question need observation.

3.0 Literature review

3.1 customer service

Customer service can be defined as ' values ' which follows the customer. Daniel. Y. D (2006) had concluded that the main goal of customer service is to satisfy the customers. It gathers and manages the optimal cost in the predetermined. In the broad sense, every thing can raise the satisfaction of customer can be in the range of the customer service. To raise the satisfaction, it require to reduce the different between the expectation of customers and the practical situation they are treated. (Bryman, 2007)

Customer service is often an important strategy and a value proposition for a company. From the sales process, customer service can be seen as an important part. It can checkout the organization whether has a perfect process of sale and ability to settle the problem from the customer. So to improve the system of customer service, a necessary premise is that the staffs should be absorbed in the every detail of the customers and to service from the heart . To improve themselves and increase there responsibilities. Give the customers a exceeds expectations service to keep the customer to long stay. This will be the base of the perfect customer service.(Rossman,1991)

3.2 college customer service

A college at least have two kind of customers, the first are students and business practitioners. The other is academics. College customer service not only about students canteen, dormitory, store and others facilities. Knowledge and academics are more important for student. (cathrye,2005). Students are customers for school, they give money to school and school provide service. So school service should transparency.(peter,2007). Scott said that if customer service failures, the school should analysis it. The impact of service operations failures satisfaction: evidence on how failures and their source affect what matters to customer.

3.3 coffee shop create

Coffee is one of the three major beverage in the world, as time advances and the opening up of china into the western culture, people bagan to accept coffee, understanding and consumption. Coffee shop should have own brand, that is important. Starbucks is around all the world, it business philosophy and service focused on six areas, brand positioning, brand experience, brand equity accumulation,

brand communication, brand and brand extension chain. Starbucks on the successful experience of the brand strategy is: the third space, a unique brand positioning, experiential consumption around with customer, employees and suppliers, the relationship between asset accumulation, coffee, religion, word of moth spread, strict and flexible way to join the brand extension of rich Starbucks brand value.(Ray, 2005). The customer service is important, but a coffee shop should have good environment, well taste, and more others.

4.0 Research

4.1 Method

My method of data collection have three: interview, questionnaire and observation. I interview our schoolmate, ask them how they fell about our school coffee shop and which coffee shop they usually consume. But I think interview not comprehensive, so I do some questionnaire to survey the question. The questionnaire involve coffee shop location, taste, environment and others. Questionnaire can make survey more clear and definite. That is a effective way. The observation is also important, some substance question need observe, then obtain conclution.

4.2 Limitation

The limitation of questionnaire is I just survey HND students, most of HND students live in xuezhi, so the result may influence by location. Questionnaire give out to girls than to boys. Girls may pay more attention on environment, boys may most mind taste. So some result may not very accuracy.

4.3 data analysis

4.3.1 The introduction of questionnaire

I give out 105 questionnaires to students, all the questionnaire give to HND students, include classmates, roommates and other students. The girls are doing 70 share, boys are doing 35 share. Because more girls like stay in coffee shop. They always doing homework or talk with student in coffee shop. Boys more like pubs. So give more questionnaire to girls. The questionnaire is about school coffee shop. Survey about which coffee shop is suitable for HND students. My questionnaire have 10 question. The first is ask how often students go to coffee shop. The second is talk about with coffee shop popular. The third is ask about who they will go coffee shop with. The forth, sixth, seventh, eighth, ninth are talk about the reason of coffee shop they choice. The fifth is say characteristics.

4.3.2 Analysis data and survey result

The questionnaire data show that the campusstory coffee is most popular, some student also like study at Boxingdi. Some student like go to MAAN coffee. It is the third. Little student will go to water through stone. Seldom student like go to Jiananmeidi. (See Appendix C)

If the student go to coffee shop to study, they like go to Boxingdi, because many students study at there, they can conclusion at Boxingdi, and the price is low than others. If have a meeting with friend or boy/girl friend, most of student may choice xiaoyouji, xiaoyouji have sofa and environment is best. It warm than others, and quiet. If only want to drink coffee, MAAN coffee is popular. Jiananmeidi is suitable for make business. Little student choice shuichuanshi. The data show that girls go to

coffee shop usually, boys only waiting at there, or complain with girls. Every coffee shop have it own special. But do not have a coffee shop perfect, so many student have suggestion. Like shop’s internet, chairs, taste and others. (See Appendix B and Appendix D)

4.3.3 Analysis reason

survey show that the popular coffee shop in our school is campusstory coffee, most students choice it because the environment is good, food taste is well, it have wi-fi, and it open 24hours. In our school, only this coffee shop open 24hours, so if students need study at night or have a meet, they will choice it first. The installation is good than others. It has sofa, table lamp and light let student feel warm. So it most popular than others. The second popular coffee shop is Boxingdi. It is nearest HND main dormitory, so the location is best for HND students, but it at underground, some student do not know it. The food is not well but cheap than others. The coffee is taste well.

It is a little noise. MAAN coffee have it own characteristic. MAAN coffee shop’s coffee is the best in school. It smell savoury. If you order something, they will give you a colorful bear replace receipt, that really special, make students have a good mood. And MAAN coffee shop have many foreign students at there, we can make friends with them. Most people do not like go to water through stone, because it far away from HND class and dormitory. It environment and taste not good. So HND student do not go to there. Seldom student go to Jiananmeidi. Because the place is small, and it suitable for talk about business, not suitable for study or have a meet.

5.0 Conclusion

In our school, most girls like go to coffee shop, the environment is the important than others. The whole factor is also important. Most students go to coffee shop for study. So it needs quiet. In the winter, good location is a superiority. Internet is must when students study now, so wheter have steady wi-fi is also need consider.

6.0 suggest

Our school have 5 coffee shop, but these are not very satisfied with student. Good service can take more benefit for shop. So the coffee shop should provide their service. That include change environment, make more good food, shop assistant provide good service. Coffee shop should have it owner brand and characteristic. Like Starbucks, that will attract more students. Coffee is develop in china now, coffee shop is not only a place to drink coffee, people like go to there to relax, so Starbucks the third space is popular. School should popularize coffee culture, let our school student have a good coffee shop atmosphere to study and relax.

7.0 References

Bryman, A and Bell, E (2007)business research methods , 2nd Edition, new York, Oxford university press.

Daniel. Y. D (2006) International journal of market research, V ol.43, Quarter4, pp.361-375.

Rossman, S.(2002)learning and Development, London, CIPD.

Cathrye, D (2005) school customer service, 3rd Edition, Gower.

Ray, T. (2005), managing knowledge, sage, London.

peter, Z (2007), industrial and commercial training, V ol. 40, No.1,pp.39-40.

8.0 Appendices

8.1 Appendices A

The Campus culture of the coffee shop in HND students

I'm sorry to take up your valuable time, hope you can contribute your power in campus cafe culture to Renmin University. Appreciate!

1. How many times you go to café inside of campus normally?

*always *not many times *rarely have chance to go there

2. Which café is your choice normally?

*XIAOYOUJI

*BOXINGDI

*JIANANMEIDI

*MANCOFFEE

*WATERSTONE

3. Who will go to the café with you when you are going to café?

*alone *friends *classmates *lover *somebody relate to your work

4. What is the reason you select in the second question do you think it is attracting you?

*price - please go to question 9

*surrounding (including hardware facilities) – please go to question 5

*services - please go to question 6

*catering - please go to question 7

*position - please go to question 8

5. Please write one or more than one aspect attracts you in the environmental characteristics.

_____________________________________________________________________

6. What are there special place you consider they have in services?

_____________________________________________________________________

7. What kinds of food in this café you prefer? Chinese food or western food? or have any other feature?

_____________________________________________________________________

8. The reason you come to this coffee shop is just because relatively close? Any other ideas?

_____________________________________________________________________

9. What suggestion and opinion you have and want to put forward to the café inside of campus?

_____________________________________________________________________

Thank you for your cooperation, God bless you!

1020304050607080enviroument taste service

which coffee shop students usually go

BOXINGDI

XIAOYOUJI

MAAN

JIANANMEIDI

SHUICHUANSHI

study

have a meeting wite boy/girl friend 0

102030405060study talk with friend

have a meeting wite boy/girl friend

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HND 商务沟通技巧报告

Communication: Analyzing and Presenting Complex Communication Outcome 1 DE3N 34 Candidate name: Class and Grade :

REPORT ON CUSTOMER SERVIC IN CAMBRIDGE UNVERSITY

TABLE OF CONTENT 1.0Introduction (1) 2.0Procedure (1) 3.0Customer care (1) 4.0The teaching system of school (1) 4.1The teaching facility (1) 4.2T eacher resource and quality (2) 4.3The library of school (2) 5.0 The life in the school (3) 5.1 Canteen (3) 5.2 Dormitory of school (3) 6.0 The entertainment of school (4) 6.1 Sports (4) 6.2 Activity and amusement (4) 7.0 Conclusion (5) 8.0 Recommendation (5) 9.0 Bibliography (6) 10.0 Appendixes (6)

1.0Introduction The aim of this report is to describe the customer service in Cambridge University. The objective of the report is to improve the customer service of Cambridge University and do assessment of customer care. The readership of the report are the people who working in Cambridge University. This report will cover 4 parts. They are the definition of customer care, the research sections, conclusion and recommendation. 2.0Procedure In order to collect the information to produce this report, the internet and various search engines have been used to access the customer service information of Cambridge university, this is the most effective way of obtaining the up-to-date information needed. Also the questionnaires have been used in this customer service resreach. 3.0Customer care A customer care is the way to improve customer satisfaction. The customer care could response customer’s request. In university, the students are the prime customer. As a student, the most important aspect for them is study, so the investigation divided into 3 sections, including: study, life and entertainment. 4.0The teaching system of school 4.1The teaching facility

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3. 组织成员之间的私下交谈 4.组织之间的公函往来 4、各国礼仪的主要特点不包括( ) 1.尊重妇女儿童 2.以人为本 3.深度交谈 4.经济清楚 5、人的基本情感不包括() 1.道德感 2.丑感 3.理智感 4.美感 6、不属于人际沟通中影响竞争与合作因素的为()

A、 1. C. 动机 2.威胁 3.刺激 4.关系 7、下列说法中不正确的是() A、孤立的与外界没有任何关系的组织系统实际上是不存在的。 B、非正式沟通是组织沟通的主流。 C、组织是社会的一个细胞,无论是组织的一般环境还是间接环境都影响着组织活动。 D、管理水平和管理效果与管理过程中信息流动的质量、流动的方式,以及对信息的利用水平密切相关。 1.孤立的与外界没有任何关系的组织系统实际上是不存在的。

2. 组织是社会的一个细胞,无论是组织的一般环境还是间接环境都影响着组织活动。 3.管理水平和管理效果与管理过程中信息流动的质量、流动的方式,以及对信息的利用水平密切相关。 4.非正式沟通是组织沟通的主流。 8、下列哪项不是大众沟通的功能?() A、报道信息 B、舆论导向 C、组织信息 D、教育大众 1.舆论导向 2.报道信息 3.组织信息

4. 教育大众 9、人际关系的基本类型不包括() A、包容——排斥 B、控制——追随 C、喜爱——憎恨 D、控制——管理 1. B. 控制——管理 2.包容——排斥 3.控制——追随 4.喜爱——憎恨 10、“手心向下,挥动手指”在下列哪个国家表示招呼或召唤别人前来() A、英国 B、美国 C、加拿大 D、中国

商务沟通技巧报告outcome 2

Communication: Analysing and Presenting Complex Communication Unit Student Guide DE3N 34 Outcome 2

Contents 1.0Introduction 3 2.0Procedure 3 3.0Customer service 3 3.1 What is customer service? 3 4.0Daily life 3 4.1Dormitory 4 4.2Canteen 4 4.3 The university hospital 5 5.0Teaching and studying 5 5.1 Facility 5 5.2 Teachers strength 6 5.3Professional curriculm 6 5.4Career Prospects 7 6.0 Extracurricular activity 8 6.1Student activity center 8 6.2 Sports activity 8 7.0 Conclusion 9 8.0Bibilgraphy 10 9.0 Appendices 11

1.0 Introduction This report is for assessment in the Communications unit of the Higher National Certificate in customer service. The aim of this report is to investigate the way in which customer services of Nankai University. The objectives of the report are to define what customer service is and to look at how customer services provided in Nankai University. 2.0 Procedure To source this report: a) A number of books on customer surveys were consulted. b) Information on customer surveys was taken from internet websites. c) Information was gathered from an interview with the Nankai University students. 3.0 Customer surveys 3.1 what is customer surveys? Customer service is a customer oriented values, its integration and management in the pre-set the optimal cost - service portfolio of all the ingredients of a customer interface. Broadly speaking, any can improve customer satisfaction contents belong to customer service scope. 4.0Daily life

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HND 商务沟通技巧报告

1.0 Introduction This report is for assessment the customer services and whole environment in the Xuezhi building. The report is to introduce the customer service. At this point,the main research is Xuezhi building. The aim of this report is to investigate internal and external environment of the Xuezhi building. Including the infrastructure, foundation services, administration mode and neighboring environment. Through questionnaires and interview to reflect problems and. 2.0 Procedures a)A number of books on customer service b)Search for information from internet websites. c)Through these ways above to draft and distributing questionnaire. Collect recommendations from interviews. 3.0 Definition of customer service 3.1 What is customer service Customer service is the provision of service to customers before, during and after a purchase. Customer service is an organization's ability to supply their customers' wants and needs. Customer service is the practice of providing customers with a positive, helpful experience when they enter a business, throughout the time they stay at the business, and even after the customer leaves, should they have additional questions or products to return. Many stores and other businesses spend a great deal of time training their employees to provide great customer service, because it makes a customer more likely to become a returning, loyal client. (See Bibliography) 3.2 The importance of customer service Good customer service is more than handling customers who have problems. It begins with the first contact a customer has with company. Good customer service looks like

商务沟通管理概论

商务沟通方法与技能 第一章基本不考 一、有效时间管理:第一步是列出所要完成任务的清单,根据任务的紧急程度和重要程度,建立任务的优先顺序,合 理安排时间。 二、优先顺序的ABC分类法:是根据某些重要性度量标准将事物划分为A/B/C三类,据此进行不同的管理策略,从而 有效提高工作效率和经济效率。 三、当用于任务的时间具备以下特征时才被视为质量时间(quality time): 1.以全神贯注的方式、 2.所需信息和资源很容易弄到、 3.无任何中断、 4.与该任务有关的人员可随时参与任务的完成。 时间管理矩阵图 时间计划表 日期: 目标:1) 2) 四、学生成长档案:旨在促进你的学习并帮助你获得技能(学习进步、个人爱好、职业兴趣、兼职、志愿活动等的经 验、知识和技能)。 五、技能: 1.计划和组织技能; 2.信息处理技能; 3.沟通技能; 4.合作技能; 5.创造性技能; 6.解决问题技能; 7.技术技能。 无论短期或长期的计划和组织都包括时间管理、项目管理和项目 六、支撑材料:证明自己的陈述和说法,必须提供相关的支撑材料,才更具有说服力。 包括以下内容:学习日志、练习作业、自我评估检测、作业成绩和考试成绩、学习笔记、简历、工作申请结果、工作证明、工作评价、工作经验、参加的培训、……

第二章商务沟通的重要性重点 一、沟通:通过语言、符号和行为传递或者交换信息、想法和情感。(我们采用任何方法向他人传递信息即称为沟 通)。 沟通是一个双向的过程,有效的沟通只有在有反馈的条件下才能成功,重要的指令一定要听到反馈。 沟通方法必须能够得到参与该过程的各方的理解和接受。 发送者→编码→噪音过滤→解码→接收者→反馈到发送者 内部沟通:与组织内部的人员沟通。 外部沟通:与组织外部的人员沟通。 任何的沟通都是有目的的,沟通的对象肯定都是利益相关者 二、利益相关者包括: 内部——员工:没有员工产品就不能生产和销售,不能提供服务就不可能有任何商业活动。 股东:为公司提供资本,他们对于红利的需求是公司活动最重要的驱动力。 外部——顾客:没有顾客,公司就没有销售额,也就无法生产。 供应商:没有他们,公司就不能提供自己的商品和服务。 当地社区:公司在社区经营,有责任确保公司的行为不会过分干扰社区。 政府:政府立法对公司的经营有很重要的影响,公司有责任按照政府指令行动。 三、如果公司要实现其目标,有效沟通十分重要,不良的沟通会导致混乱和错误。 有效沟通的重要性: a)做出有效的决策:需要获得最准确和最新的可用信息; b)向员工发出指令:以便他们根据要求完成任务; c)使组织内同一级别的同事能相互交流:以便更好的协调生产经营和销售服务等。 d)和外部联系:如供应商、客户和银行,保证公司的正常运转, e)通知员工正在发生的事:让他们更有效的完成工作,公司必须传递有关组织、产品、安全规定和培训等信息。 f)提供员工关于薪酬、养老金、休假、其他福利和总体工作条件方面的必要信息。 四、沟通障碍:物理障碍、内部系统、员工 * 物理障碍:由不够良好的工作环境导致 1.干扰:噪音,员工走动打招呼交谈也会干扰 2.距离:距离使沟通方式减少, 3.不良的设备:沟通系统不畅、电话掉线等 4.员工短缺: 5.不良的工作环境:照明、通风、供暖等,会失去工作的动力, * 内部系统:由公司自身造成 1.距离:不同的办公地点, 2.无效的沟通系统: 3.不清晰的组织结构: 4.缺乏培训:上升的空间 5.监管不足: 6.角色不明:导致职责不清,工作没效率(如真功夫的案例) 7.缺乏积极性:可提高福利,职位的上升空间、轮岗、人文关怀、加薪等 * 员工失误:不同的成长背景和语言,可能出现沟通问题。 1.个人背景:宗教、教育、家庭、法律系统、经济系统、政治系统、口头语言和非语言 2.语言障碍: 3.行业术语的使用: 4.受教育的差异 5.个人观点: 6.超负荷 7.误解、意外或故意歪曲:不喜欢对方、缺乏积极性、身体欠佳、听力不好、天气原因、喜欢不同的文化、表

HND商务沟通技巧 会议纪要

The Hemmas Company Minutes of the mmeeting of the customer sevice department held on 6th December 2011 at 14:00 p.m. Present members: Zhou Jing, chairperson; Liu Yaqing, the governor of telephone; Lv Jianyun ,deputy director ; Yu Yalan, the governor of network; Qin Jie, technicist ; Li Linjun,researcher); Xu Hao, researcher; Fu Xiao, researcher. 1. Apologies This meeting everyone in attendance. No one absent 2. Minutes of the last meeting Everyone read and agreed to the last minutes of the meeting. 3. Matters arising No problem 4.The questions of customer service complaints Li Linjun through the questionnaire find three questions about our company customer complaints. First, service personnel have bad attitude; second, complaints channel imperfect; third, customer complaints did not solve timely. 5.Customer service staffs’ attitude problems Yu Yalan presents customer service staffs’attitude problems.She gives a case of telephone complaints. Than Liu Yaqing gives us some solutions about customer service staffs’attitude. First, smiling and say sorry at first. Second, just listen polite to https://www.360docs.net/doc/c714273066.html,st, don’t forget customer is God. 6.Problems for complaints channel Xu hao through the survey finds that our company just two ways to complaints, and existing channels have many problems. Than Lv Jianyun gives us solution for complaints channel. He advice that improve the existing channels. And add new channels for complaints. Such as , letter, fax, and visit complaints 7. Customer complaints did not solve timely Fu Xiao gives a case about a customer complaint did not solve timely. In the case, for customer complaints, each department to shirk its responsibility.Problem can not be solved in time Than Qin Jie propose solutions.Establish relevant rewards and punishment regulations.Deal with matters of attention in the process 8. Training Program Zhou Jing makes a training program. (1)The newly staff should through the training and assessment can be employed.

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