四川省自考商务英语阅读复习

商务英语阅读复习

Part I Multiple choice

1. I was essentially working under your leadership.

A. profoundly

B. enduringly

C. basically

D. necessarily

2. If you have food delivered to your door through online grocers, many archive your recent purchases, so you don’t have to recreate a shopping list every time you order.

A. activate

B. record

C. discount

D. subtract

3. Net links let them browse through dozens of photos of hotel rooms, check out a variety of gold necklace, or take cyber tours of scores of homes for sale.

A. virtual

B. actual

C. vicious

D. virtuous

4. Traditional homes were torn down and venerable trees were uprooted for the building of the five-star hotels, which was dubbed by the municipal “the Economy-Impetus Project”.

A. publicized

B. preached

C. criticized

D. named

5. He unleashed a torrent of complaints about his colleague, who would flare up at the slightest provocation.

A. lodged

B. released

C. ignored

D. submitted

6. The company secured $ 12.7m in second-round funding from Index Ventures and other investors.

A. gained

B. cured

C. segregated

D. secluded

7. We were taught to reminisce the misery of the past and contrast it with the happiness of today.

A. reflect

B. recall

C. relate

D. resume

8. Fail ure to ask the question of “what needs to be done?” will render even the ablest executive ineffectual.

A. deduce

B. make

C. consider

D. reduce

9. The boss of this operation was a brilliant but eccentric man.

A. peculiar

B. particular

C. boring

D. poignant

10. The stock exchange is plagued by volatility and frequent rumors of trading by politically linked parties.

A. anarchy

B. asperity

C. inflation

D. instability

11. We have learned to appreciate those of life’s pleasures that are not readily available in that out-of-the-way hometown.

A. realize

B. value

C. acknowledge

D. belittle

12. The company has fine-tuned their new-born product in the hope of getting a stronger footing in this cut-throat competition.

A. adjusted

B. canonized

C. disseminated

D. launched

13. The sales velocity surprises even experienced real-estate players, who told me at sales inaugural that they doubted Trump would gain enough momentum.

A. swiftness

B. stagnancy

C. velograph

D. lull

14. University of Virginia analyst Larry Sabato says the Democrats will also try to capitalize on Obama’s early opposition to the war in Iraq.

A. count on

B. take advantage of

C. boast of

D. appeal to

15. Some scientists observe that most hazardous chemical, as well as radiation, notonly are harmless as low doses – but may actually do a body good.

A. witness

B. honor

C. declare

D. obey

16. The newspaper featured the story of the sensational event.

A. highlighted

B. avoided

C. exaggerated

D. reported

17. Mr. Brown, endowed with amazing perseverance and filial piety, has accomplished great success with his inconceivable efforts.

A. equipped

B. coupled

C. bequeathed

D. embellished

18. The accumulation of knowledge on the art of an individual, rather than proceeding from intermittent efforts, lies in his unremitting devotion to books and related materials.

A. utilization

B. digestion

C. acquisition

D. amassing

19. Our attempts to surmount the Himalayas last Saturday were thwarted by the unexpected blizzard, a destructive threat to the mountaineers.

A. adjourned

B. hindered

C. nullified

D. rescinded

20. Each generation of towns prayed in aid some planning maxim.

A. maximum

B. standard

C. proverb

D. phrase

Part II Error Identification

1. The farther away you job is from manual work, the more important it will be that

A B C

you know how to convey your thoughts in writing or speaking.

D

2. It wasn’t until the 18th century when man realized that the whole of the brain

A B

was involved in the working of the mind.

C D

3. All of us, without excepting for those who know more about the subject, should

A B C D

study.

4. In 1904, the writer was born in Berhamsted Hertfordshire, which was too a small

A B C

town to be on the map.

D

5. Newer business-orienting social networking sites like LinkedIn provide similarly

A B

fertile recruiting territory, supplying access to the contracts of thousands of people.

C D

6. Intangible assets, ranging from a skilled workforce to patents to know-how,

A B

account half of the market capitalization of America’s public companies.

C D

7. As election approaches members are very impatient to networking their fences –

A B C

that is to make preparations for a re-nomination.

D

8. The boy cannot seem to do anywhere but dream about what it would be like

A B

to drive that new racing-care.

C D

9. She failed mentioning that the men were always conscious of the dangers

A B

involved and that the women were saddened by the breaking of home ties.

C D

10. It is her usual working style – deliberate in counsel, prompt in action that has

A B convinced us that she should take in important missions

C D

11. For the past five years relations between the two neighboring countries hadn’t

A B C

amount to much.

D

12. However, due to his deteriorating health, the doctor has had to order him to

A B C

abstain cigar and beer.

D

13. As he had heart attack, he was told that he needn’t continue the work.

A B C D

14. Not until I began to work, didn’t I realize how much time I had wasted.

A B C D

15. Oracle has acquired the other three vendors, and plans to replace all of their

A B

software with integrated versions that won’t be compatible to older versions.

C D

16. It contradicts the idea which carcinogenic chemicals pose risk at any dose, no

A B C

matter how low.

D

17. I spent all my savings, due to the unexpected disaster, so I had to ask for a rise so

A B C that I could bail it off.

D

18. John was really lucky that he picked a winning number in the lottery on the first

A B

draw, while I tried three times for no avail.

C D

19. It is her usual working style – deliberate in counsel, prompt in action that has

A B convinced us that she should take in important missions

C D

20. She failed mentioning that the men were always conscious of the dangers

A B

involved and that the women were saddened by the breaking of home ties.

C D

Part III Reading Comprehension

Passage 1

Questions 1 to 5 are based on the following passage.

When doing business in Japan, it is essential that you should have sufficiently deep specialist knowledge of the product you are trying to sell, and be able to answer all the questions that a Japanese person may put to you. One often finds that people such as dealers and traders who have not themselves produced the goods lack sufficient knowledge of their merchandise. As in such a case you will have been requested by a maker to market their products, you should make sure beforehand that you have acquired sufficient knowledge of the product. It is not acceptable in Japan to say that you will get back to someone after checking with the manufacturer about something.

Products suitable for a miscellany of uses but nothing in particular will not sell well in the Japanese market just because they are made from materials that are particularly unique to your country. You should instead adopt a more conservative approach and suggest only a limited number of suitable uses. That way, the product will have scarcity value.

You should not think that all the materials used in your own country can be used and will sell in Japan. Coconut fiber and coconut dust, for example, are too unusual to sell well. Demand for such products really only exists among mattress manufacturers. Flowerpot holders and other things made from such materials are sold in Japan as finished products.

Never forget that Japan has four seasons, and that products should be made to suit these seasons. A certain Japanese company imported a ballpoint pen from a country in Asia where it is summer all year round. In Japan, however, the ink leaks in the summer and will not run in the winter, making it impossible to write. The company as a result received nothing but complaints. It is just one example of a product that works perfectly well in its country of origin, but is defective when exposed to the four seasons of Japan.

Japan still has a few import tariff quotas that you should be aware of. In the case of products affected by import quotas, such as seaweed, leather shoes, ground fish meat etc., companies are not allowed to import unless they have previously applied for an import quota by the government. In the case of tariff quotas, imports up to a certain amount are subject to a low tariff, which is then approximately doubled when this total is exceeded. Products affected by tariff quotas include natural cheese and canned pineapple. Always keep in touch with your importer in Japan so that you do not suddenly find that your products can no longer be imported or are subject to hugely increased tariffs.

1. To sell products in Japan, a trader should know his merchandise well because .

A. He is supposed to answer all the questions about the product if asked

B. it is impossible for him to go back to ask the manufacturer

C. he will be requested to market the product

D. generally a trader must be knowledgeable

2. According to the passage, a product will have value in Japan if it .

A. can not serve many purposes

B.has a particular use

C. is in short supply

D.is not very expensive

3. It is implied in the passage that .

A. New and extraordinary products sell well on the Japanese market

B. Japanese consumers tend to be conservative

C. In the summer it is exceptionally hot in Japan

D. Food is especially subject to a high tariff

4. The example of the ballpoint shows that .

A. Certain products from some countries in Asia may not sell well in Japan

B. Four seasons of Japan make it difficult to write with a ballpoint

C. products should be adapted to different situations

D. companies selling ballpoints in Japan received only complaints

5. Keeping in touch with an importer in Japan can .

A. find your products no longer be imported or are subject to hugely increased tariffs

B. Help you apply for an import quota to the government

C. create opportunities to cut tariffs on your products

D. Keep you well informed about Japan’s import ta riff quotas

Passage 2

Questions 6 to 10 are based on the following passage.

A religious campaign to block the teaching of evolutionary biology is taking a strong grip on the United States. A survey published in Scientific American shows that the doctrine of creationism – which holds that the origins of humanity and the Earth are recent and were created by God –is spreading in the world’s greatest technological nation at surprising rate. Ridiculous is the fact that more and more states are restricting the teaching of evolution in schools.

The journal says that a 45% Americans now believe that God created life some time in the past 10,000 years, despite research that has established the universe as being 13 billion years old and that men and women are descended from apelike ancestors. Even among US Catholics, 40% still insist God created human life a few thousand years ago – even though the Pope said in 1996 that he was not against the theory of evolution.

“At the time, newspapers in Mississippi wrote that this proved the Pope was too old and should be ignored,”said Amanda Chesworth, head of the anti-creationist Darwin Day group. “Creationism is spreading further and further. It now has missionaries across the world and even has bases in Russia and Turkey.”

In 1990, Kansas board of education voted to block mention of Darwin in its schools, but members were voted out and their anti-evolution policy was reversed.

But creationists have quietly achieved victories in schools in northern states such as Illinois, Ohio and Wisconsin. Ohio is considering banning evolution teaching, and even New York and Massachusetts are turning against evolution.

Scientific American believes that the content of textbooks and lesson plans in schools is already being affected by creationism. Ms. Chesworth agrees. She said that the United States went from the earth to the Moon a few years ago, and discovered these worlds date back billions of years. Now this nation is sticking its head in the sand, saying that the whole lot was made in a flash a few thousands of years ago. Those creationists even argue that dinosaurs and humans co-existed. Ms. Chesworth regards this development as unhealthy.

6. The passage is mainly concerned with ______.

A. the increasing influence of creationism in U.S. schools.

B. evolutionists’ defeating creationists

C. confrontation between evolutionists and creationists.

D. peaceful co-existence of evolutionists and creationists.

7. What is the Pope’s attitude towards the theory of evolution?

A. He is too old to judge it.

B. He is firmly against it.

C. He tolerates it.

D. He leaves that mater to his successor.

8. What was the final result of the Scopes trial?

A. Tennessee’s supreme court corrected its own mistake.

B. Scopes achieve an out-of-court settlement.

C. Scopes was fined $ 100.

D. The final ruling was in Scopes’ favor.

9. Scientific American has observed that ______.

A. creationists have quietly retreated from schools in northern states.

B. creationism has had its impact on school education

C. Ms. Chesworth’s judgment is incorrect.

D. the world’s greatest technological nation rejects creationism.

10. From the passage we can feel that the writer ______.

A. reports that situation of creationism and evolutionism objectively

B. is sad about the rapid popularity of the doctrine of evolutionism

C. is worried about the rapid spread of the doctrine of creationism

D. supports creationists although not very strongly

Passage 3

Questions 11 to 15 are based on the following passage.

Personnel is the most important factor in the hotel and catering business. The quality of the product is largely defined by the quality of the personnel. It is one of the most important management tasks to employ people in such a way that the goals of the company are reached optimally. On the one hand this means that a lot of attention has to be paid to the acquisition of good personnel (personnel management) and on the other hand that the way the employees are stimulated to work (the style of management) has to be a conscious choice. To be a good manager one has to know how to motivate employees, in other words, which needs and aims do the employees have. People work to meet their physical and psychological needs and avoid matters that frustrate their needs. For one employee this means earning a lot of money, for another many contacts with people of varied work. Every employee will show the conduct with which he can reach his aim and satisfy his needs. When somebody starts to work in a company the first thing he is interested in is the company and his position in it as far as it helps him to reach own aims. To involve people in the company, the company plan and the company aims, the manager has to show them the link between reaching their own aim and aspiring to the company’s aim.

11. What do you think is the key element in the hotel business?

A. The hotel location .

B. The hotel market.

C. The hotel products.

D. The hotel personnel.

12. The most important task of the hotel management is _____.

A. to manage well the employees to realize the company’s goal

B. to manage well the capital

C. to manage well the establishment

D. to manage well the guests.

13. Motivation means _____.

A. giving more money to the staff

B. providing a good environment

C. learning and satisfying the desire of the staff

D. sending the staff to play or travel

14. What does a new staff care when he begins his work?

A. His working conditions

B. His job positions.

C. His salary.

D. His company and his positions

15. From the scheme, we can understand _____.

A. the employee’s needs

B. the management method

C. the company’s aim

D. the employee’s aim

Passage 4

Questions 16 to 20 are based on the following passage.

Every organization has internal a nd external customer. Internal customers are an organization’s employees and it is important that they put the same focus on customer care in their interaction with each other as they would with external customers. For example, when I contact the accounts department or service desk at Sunrise, I expect to be treated as a customer. Similarly, when employees contact me I aim to treat them as customers and apply the same principles to them as I would to external customers such as business partners and suppliers. If employees do not feel that they are being valued and treated with respect, this can have a massive impact on the success of the organization. Similarly, if a supplier is treated badly it will soon get back to an organization’s customers, which will damage the reputation of the organization. In short, a customer is anyone who can affect my business in anyway.

Both internal and external customers who are happy with the service they are receiving will recommend the organization to others. They are also likely to have a certain degree of loyalty and satisfaction with the company, which would prevent them from going to a competitor. Everybody has heard terrible tales of poor customer service and the expression “repetitions of a wrong piece of information would sound believable” could not be truer.But it is worse than that, poor customer service means a poor reputation, which organizations cannot afford to have. And in the current climate, greater choice means that service levels have to be even higher to retain customers. Potential and existing customers can easily go to a competitor with a good reputation and they certainly do not have to tolerate bad service. It is worth bearing in mind that good or bad it is the customers’ perception that counts!

We all know how frustrating it is to ring up an organization with a query(疑问）and for it to take forever to have it resolved. It is particularly annoying for existing customers who are paying for a service. It is crucial that organizations keep customers updated on how near their query or complaint is to being resolved. Companies that cut costs in the short term and sacrifice “excellent” customer care as a result will soon realize that they will lose out financially in the long term. Customers who do not feel valued and cannot get the answers they require will soon take their business elsewhere.

16. The employees of a company should be regarded as customers, because .

A. the author prefers to be treated as a customer in his own company

B. it will have a good effect on business

C. they will resign and go back to an organization’s customer

D. their external customers will learn the fact and damage the reputation of the organization

17. Internal and external customers are both important, because of all the following reasons EXCEPT .

A. Both of them will recommend the company to other people

B. Both of them tend to develop a kind of loyalty to the organization they like

C. Both of them are difficult to satisfy

D. Both of them have a desire to be valued and respected

18. The underlined word “retain” in Paragraph 2 possibly means .

A. keep

B. train

C. attract

D. abandon

19. According to Paragraph 3, it is of utmost importance for the company to .

A. answer customers’ queries and resolve them immediately

B. avoid annoying their customers by claiming payment for the service

C. keep their customer service excellent and modern

D. Keep the customers informed of the possible solutions to their queries

20. What can you infer from the passage?

A. Excellent customer service can help cut costs.

B. External customers are more important than internal customers.

C. Customers’ perception counts more money than their satisfaction and loyalty.

D. The supreme principle for customer care is to make customers feel valued.

Passage 5

Questions 21to 25 are based on the following passage.

Film is a medium that might have been especially made for America, a vast country which, by the beginning of the twentieth century, had a large immigrant population, many of whom could hardly speak English. These people would have had little use for the theatre, even if they lived within easy distance of one, or for most of the books they could all understand, so what America had more than any European country was a huge captive audience, a large proportion of them pretty well uneducated. And what these people wanted were simple stories in which, irrespective of the fact they couldn’t understand the captions, the action told all.

In feeding the growing demand for screen entertainment, America was greatly helped by the First World War, Between 1914 and 1918 the making of films was not exactly high on the list of any European country’s priorities. Films continued to be made but not to the same extent as before, and to fill the gap in foreign imports, America had to increase its own production. By the end of the decade, with Hollywood now firmly established as the centre of the industry, America was well on its way to monopolizing the world market.

But if by the beginning of the 1920s America wsx the world leader in film production, it was not then nor has it been since in the lead when it comes to developing film as an art form. Hollywood is not interested in aret; it is interested in money and the two rarely go together. To Hollywood, film is, and really always has been, an industry. There is nothing about this attitude that should make us look down on it. The maker of decent, serviceableand mass-produced furniture is not to be looked down on because he isn’t Chippendale (一种18世纪英国华丽装饰家具). You might wish he were, but that is another matter. So Hollywood quickly recognized film as an entertainment medium with a unique ability to put people onto seats and money in the pockets of producers, distributors and cinema managers and, mostly, left it to other countries to develop its potential as an art form. Passage 3

Questions 26 to 30 are based on the following passage.

Population pressures have always shaped human history. The connections are not always obvious, however, because they may be quite slow-acting. Consider how construction of the Great Wall of China ultimately led to the sack of Rome.

In the third century B.C., a civilization of nomadic warriors flourished in Mongolia. The Chinese called these people Hsiang-Nu, but in the west, they became known as the Huns. As their population increased, the Huns gradually moved south, and began to attack China.

The Chinese responded by building the Great Wall. The Huns continued to attack around the Wall, and the

Chinese ultimately had to extend their defenses. They captured and strengthened the Tarim Basin all the way to foothills of the Pamir Mountains. Unable to penetrate this barrier, the Huns were forced west into Central Asia.

A few centuries later, another group of nomadic warriors arose in Mongolia. The Chinese called these people the Juan-Juan, but modern historians call them the Avars. The Avars also attacked south, were unable to penetrate the Great Wall, and were forced west.

In Central Asia, the Avars collided with the Huns. The Avars, with a major technological advantage defeated the Huns and drove them further west. At the Dniester River, the Huns collided with the Goths, who were being held out of the Roman Empire by a combination of treaties, bribes, and Roman Legions. When the Huns fell on the Goths, they killed them in great numbers, and drove the survivors across the river into Roman territory.

Once the Goths had penetrated the Empire, they found it an empty shell. They smashed through southern Europe, crushed the remaining Roman Legions, and sacked the capital in 410 C.D.

26.According to the passage, the Huns invaded China mostly as the result of .

A. food scarcity

B. Their nature

C. Population pressure

D. China’s backwardnes s

27. The Great Wall was built because .

A. the Chinese replied to the Huns on the Great Wall

B. the Chinese wanted to prevent the enemies from entering China

C. the Great Wall was the symbol of ancient civilization

D. the Great Wall was built to separate China from Mongolia

28. Which of the following is NOT mentioned in the passage?

A. The sack of Rome by the Goths.

B. The collision between the Goths and the Huns.

C. The collision between the Huns and Avars.

D. The collision between the Goths and the Avars.

29. According to the passage, what happened at the Dniester River?

A. The Huns defeated the Goths.

B. The Huns entered Rome along with the Goths.

C. The Goths were kept there by the Huns.

D. The Avars entered Rome after the victory.

30. Which of the following may best summarize the passage?

A. The Huns population growth ultimately led to the sack of Rome by the Goths.

B. The Great Wall worked as the evidence of the Huns’ attack on China.

C. The Goths sacked the Roman Empire as the result of the defeat by the Huns.

D. Both Huns and the Avars invaded China because nomadic warriors flourished in Mongolia.

Part IV Term Translation

A. English to Chinese

1. the council of Economic Advisers

2. mathematical economics

3. apparel company

4. career counseling

5. training budget

6. bull market

7. word processing

8. gross profit

9. public relations firm

10. mobile devices

B. Chinese to English

1. 财务部门

2. 风险投资公司

3. 市场研究员

4. 管理基金

5. 消费者调查

6. 投资周期

7. 股票经纪人

8. 搜索引擎

9. 库存

10. 价格弹性

Part V Sentence translation

A. English to Chinese

1. I t’s the kind of innovation we’ve come to expect from the likes of Yahoo and Google.

2. A wise man does not fight when the odds are against him.

3. In the age of customers empowered by blogs and social media, Dell has leapt from worst to first.

4. They claim true happiness comes more in the striving to fulfill desires than in the attainment.

5. To illustrate this, we assume that a corporation had 10 shares of common stock outstanding at the beginning of the year.

6. What was John doing out there, and in partnership with people who had failed on his own hands?

7. If the prize is an increase in levels of commitment right across the workforce, then the answer is yes.

8. Its latest development is a series of time-limited offers from other online merchants after the conclusion of a purchase.

9. V oting as a group made it more difficult to be panicked into selling when prices fell or selling when prices shot up.

10. He wouldn’t be able to make the sale until he could give the advertiser a solid number.

B. Chinese to English

1. 你要是做那件事，必将以耻辱告终。

2. 然而，这些大略的统计数字却掩盖了分配方面骇人听闻的悬殊差别。

3. 约翰获得了运动员奖学金，一下子进了大学。

4. 此举将进一步提高公司的科技含量，使公司获得更广阔的市场空间。

5. 经济衰退时期这家工厂解雇了许多工人。

6. 园艺挣钱很容易。

7. 我并非否定你说话的权利，而是不喜欢你说话的态度。

8. 我不能使自己局限于只听到一批顾问的意见

9. 良好的形象是上午活动取得成功的最关键因素。

10. 这家大制造商按照订货规格制造了这台机器。

商务英语阅读复习题参考答案

一、Multiple Choice

1C 2B 3A 4D 5B 6A 7B 8B 9A 10D

11B 12A 13A 14B 15C 16A 17C 18D 19B 20C

二、Error Identification

1A 2B 3C 4C 5A 6C 7C 8B 9A 10D

11D 12D 13C 14B 15D 16A 17D 18D 19D 20A

三、Reading Comprehension

1A 2B 3B 4C 5D 6A 7C 8D 9B 10C 11D 12A 13C 14D 15B

16B 17C 18A 19D 20D 21C 22A 23B 24D 25C 26C 27B 28D 29A 30A

四、Term Translation

A. English to Chinese

1.总统经济顾问委员会

2.数理经济学

3. 服装公司

4. 职业咨询服务

5. 培训预算

6.牛市

7.文字处理

8.毛利

9.公关公司

10.移动设备

B. Chinese to English

1. financial department

2. venture capital firm

3. market researcher

4. managed fund

5. consumer convey

6. investing cycle

7. stockbroker

8. search engine

9. inventory

10. price elasticity

五、Sentence Translation（共10小题，每小题2分，共20分）

1. 这就是我们期待像雅虎和谷歌这类网站所进行的创新。

2. 好汉不吃眼前亏。

3. 在这个博客和社交媒体全权授权于消费者时代，戴尔公司从最差一跃而至最好

4. 他们声称真正的快乐多来自为满足欲望而付诸努力的过程之中，而并非在达到目的的瞬间。

5. 为了说明这一点,我们假定某一个公司年初发行在外的普通股数为10股。

6.约翰出去那儿做什么呢？他又是如何和那些把自己事业搞砸的人合作的呢?

7.奖励是否能在员工中提升工作投入程度，答案是肯定的。

8.其最新的发展是在一桩买卖结束后其他网上商家的一系列有时限的报价仍可使用。

9.集体投票决策不容易因股价下跌或飙升而恐慌抛售股票。

10.他只有给广告商们一个明确的读者数量才能做成买卖。

B. Chinese to English

1. If you do that, you'll end up with egg on your face.

2. Those aggregate statistics, however, concealed shocking disparities in the distribution of wealth.

3. John zoomed to college on an athletic scholarship.

4. This will further enhance the technical strength of the company and win a bigger market for it.

5. The factory terminated a large number of workers during the economic recession.

6. It is pretty easy to make money out of gardening.

7. I don't quarrel with your right to speak, but with your way of speaking.

8. I cannot afford to confine myself to one set of advisers.

9. A good image is one of the most vital ingredients （or factors）of business success.

10. The giant manufacturer built the machine to the order.