(必过)05439商务英语阅读自考试卷

商务英语阅读试卷

（课程代码 5439）

I. Translate the following words or expressions.

A.Translate the following into Chinese.

1. C.P.I. (consumer price index)

2. monopoly

3. par value

4. IPO (initial public offering)

5. financial institution

6. income funds

7. GNP (gross national product) 8. production line

9. C.I.F. (cost, insurance and freight) 10. board of directors 11. registered capital 12. F.O B 13. circulating fund

14.Clean Bill 15. public relations 16. red chips

17. bank account 18. government bond 19. GDP (gross domestic product)

20. bill of exchange 21. premium 22. commission

23. durable goods 24. savings bond 25. stock exchange

26. mutual fund 27. market share 28. product mix

29. Letters of Credit (L/C) 30. income statement 31. retailer

32. stock market 33. tangible product 34. product line

35. current assets 36. installment 37. H shares

38. inventory 39. common shares 40. preference shares

41. net asset 42.bearer bond 43. stock certificate

44. promissory note 45. policy holder 46. insurance policy

47. middleman 48. publicity 49. mass selling

50. target return

B. Translate the following into English.

51.信用证52. 营销组合53. 风险资本 54.普通股

55. 索赔56.资产57. 直销58.保险单

59. 促销 60.购买力 61.有限责任公司62.预算

63.固定资产64.证券交易所65.汇率66.物流

67.佣金68.折旧69.客户服务70.红利

71.面值72.市场细分73.流动资产74.公共关系

75.净收入76.合同77.优先股78.人寿保险

79.债券80.有限责任81.保险82. 净资产

83. 退货 84.集装箱 85. 汇票86.期初存货

87. 股东88.离岸价 89. 电汇 90.债券持有者

91.电话销售92.垄断93.定价94.盈亏平衡点

95.购买力96.投资经纪人97. 营销组合98.利率

99.收入保险100.保险费

II. Choose the best answer to fill in the blanks.

1. The buying of products on which we have been pre-sole through advertising is called ______.

A. rational buying

B. emotional buying

C. reflex buying

D. impulse buying

2. Which of the following is NOT a common form of payment in foreign business transactions?

A. Cheque

B. Cash

C. Bank transfer

D. A sight bill

3. A clean bill is ______.

A. a spotless bill

B. a bill that is not accompanied by shipping documents

C.an unused bill

D.an invalid bill

4. If competitors get together to raise or lower prices, this act is ______.

A. price discrimination

B. deceptive pricing

C. resale price maintenance

D. price

fixing

5. Which of the following belongs to “Marketing Mix”?

A. Labor force

B. Machines

C. Materials

D. Promotion

6. What do you think is the strength of publicity?

A.Being flexible

B. Avoiding media costs

C. Saving preparation time

D. Reaching a larger number of audiences

7. Which of the following can NOT be a feature of a bond?

A、It has a certain denomination.

B、It has a prefixed interest rate.

C、It involves high risk.

D、It has a prefixed maturity date.

8. Which of the following is a legal tender?

A.IOU cheques B、U.S. dollars C、Lumps of silver D、Bank deposits

9. If you advertise a product, your main purpose of doing so is to _____.

A.earn more money for the advertising agency

B.promote sales of that product

https://www.360docs.net/doc/cc11430814.html,pete with other firms that produce the same kind of product

D.introduce that producer to the public

10. What do you think is the strength of personal selling?

A. High efficiency

B. Great flexibility

A. documentary

B. irrevocable

C. dishonored

D. confirmed

12. A dishonoured bill is ______.

A.one which the importer is ashamed of

B.one which the importer fails to pay on the due date

C.one which the drawer fails to pay

D.one which the exporter fails to clear

13. In terms of safeness, a mortgage bond ______ a debenture bond,

A. is the same as

B. is safer than

C. involves more risk than

D. is not as safe as

14. What is an insurance policy?

A. A government law on insurance.

B. A written contract between the insurer and the insured.

C. A piece of paper with the insurer’s signature on it.

D. A set of rules to regulate the insurance market.

15. What can we say for certain about transportation and physical distribution?

A.Transportation is the same thing as physical distribution.

B.Transportation is not as important as physical distribution.

C.Transportation is one of the components of physical distribution system.

D.The term transportation is widely used to mean physical distribution.

16. Customer relations should be responsible for all of the following EXCEPT ______.

A. the quality of product or service

B. customer inquiries and complaints

C. finding new resources for the company

D. attracting new customers

17. What is the major feature of a global marketing strategy?

A. Uniformity

B. Flexibility

C. Localization

D. Diversity

18. What is meant by “consideration” in a contract?

A.An item of considerable value given to the other party.

B.An item of value given to the other party.

C.Money in exchange of goods.

D.Careful thinking before signing a contract.

19. Which of the following is NOT true?

A.Packaging means more than the boxes, wrappings and other materials that go round the physical

product.

B.Packaging can change the quality of a product.

C.Packaging can change a product in the minds of consumers.

D.Packaging can help to open larger markets.

20. To be a wise customer, we must evaluate ______ and choose to buy what is ______.

A.the price; the cheapest

B.the product quality; of top quality

C.the total product offer; of the best value to us

D.the after-sale service; provided with the best after-sale service

21. The most major function of money is ______.

A. a store of value

B. the unit of account

C. the medium of exchange

D. a standard of deferred payment

22. ______ points to the advantages of the advertiser’s product over competing products.

A、Primary-demand advertising

B、Comparative advertising

C]Direct-action advertising D、Institutional advertising

23. When a person insures something, the written agreement between the insurer and the insured

is called _______.

A. insurance policy

B. claim

C. liability

D. auto insurance

24. A _______ is backed only by the insurer’s promise to pay when the interest and principal are

due.

A、bearer bond

B、debenture bond

C、mortgage bond

D、corporate bond

25. _______ is stock with first claim on the corporation’s earnings and assets after the claims

of bondholders.

A、Preferred stock

B、Stock exchange

C、Common stock

D、Stock certificates

26. In foreign trade, ________ is the fastest method of sending money abroad.

A. sight bill

B. international money orders

C. bill of exchange

D. telegraphed transfer

27. _______ is NOT considered as an action that could hurt competition and consumers.

A. Price fixing

B. Deceptive pricing

C. Resale price maintenance

D. Setting target

return

28.Marketers can communicate with large numbers of potential customers at the same time by _____.

A. personal selling

B. direct selling

C. mass selling

D. sending leaflets

29. A dishonored bill is ____________.

A、one that is not accompanied by shipping documents.

B、one that is not paid on the due date.

C、one that must be paid at sight.

D、one that cannot be cancelled.

30. We can get information about a company’s assets and liabilities from _______.

A、an insurance policy

B、an income statement

C、a balance sheet

D、a bill of exchange

31. ______ promotes the use of a particular brand among competing products.

A. Comparative advertising

B. Brand advertising

C. Primary-demand advertising

D. Institutional advertising

32. ______ will pay a person money when he/she is unable to work.

A. Income insurance

B. Health care insurance

C. Auto insurance

D. Life

insurance

33. If the apples in a fruit store look very luscious, and you buy a dozen which actually is out

of your expectation, we can say this action is a kind of ______.

A、reflex buying

B、impulse buying

C、neither impulse buying nor reflex buying

D、installment buying

34. In a bill of exchange, if it is saying “30 days after sight”, that means the bill can be

paid _____.

A. immediately

B. within 30 days after it is drawn.

C. within 30 days after it is presented

D. regardless the date

35. Which of the following does NOT belong to “Marketing Mix”?

A. Placement

B. Product

C. Point-of-sale

D. Promotion

36. As a ________, you are one of the owners of a company.

A.stockholder

B. bondholder

C. vendor

D. creditor

37. The _______ is reached when the money from the sales of product equals the total costs and

expenses involved in producing and marketing it.

A、equilibrium price

B、balance sheet

C、price fixing

D、break-even point

38. The share capital of a company is ________.

A、the money you share with others

B、issued either by a business or by a

government

C、stock that permit owners to share any profits or losses

D、the total investment from all of the shareholders

39. Which of the following can NOT be regarded as real property?

A、Farm land

B、Buildings on land

C、The computer on a lecture desk

D、Trees in a garden

40. The _______ is an accounting statement that summarizes a company’s revenues, cost of goods

sold, expenses, and net profit or loss over a period of time.

A. balance sheet

B. income statement

C. premium statement

D. insurance policy

41. Another factor that affects the price of bonds is the credit rating of company or government

unit issuing the bond.

A. rating given to an individual or business firm as a credit risk, based on past records of debt

repayment, financial status, etc.

B. rating given to a company as to its sales power

C. assessment of a company’s production

D. assessment of a company’s money deposited in the bank.

42. When interest payments are due on a bearer bond, its possessor clips a coupon from the bond

and sends the coupon to the issuer for payment.

A. a certificate or ticket entitling the holder to a specified right, as reduced purchase price

B. a detachable printed statement on a bond, specifying the interest due at a given time

C. a part of a printed advertisement as for use in ordering goods, samples, or literature

D. a form surrendered in order to obtain an article, service, or accommodation

43. Since our receipts do not always match out expenditures, we generally keep some money in a

checking account balance.

A. payroll

B. payment

C. income

D. property

44. Several attempts to unionize the work force have been defeated by margins as high as 3 to 1.

A. edge or border

B. blank space on a page

C. difference between the buying and selling

D. difference in the amount of votes

45. Buyers of these goods usually provide prospective suppliers with a description of the product

or service and request that bids or price quotations be submitted.

A. services

B. orders

C. products

D. offers of prices

46. Of the following, ______ are normally NOT considered a kind of securities.

A. mutual fund shares

B. registered bonds

C. common stocks

D. savings accounts

47. _______ is the protection against economic loss provided by sharing the risk with others.

A. Financial loss

B. Insurance

C. Premium

D. Stock

48. _______ are used by the consumer or household that buys them and come in a ready-to-use form

that calls for no further industrial or commercial processing.

A. Consumer goods

B. Convenience goods

C. Shopping goods

D. Durable goods

49. The norms and expectations about the way people do things in a specific country are ________.

A. customs

B. values

C. modes of conduct

D. states of existence

50. ________ refers to promotion activities that stimulate interest, trial or purchase by final

customers or others in the channel.

A. Advertising

B. Sales promotion

C. Publicity

D. Mass selling

III. In this part, there are some reading passages followed by 5 questions or unfinished statements each. For each of them there are four answers marked A, B, C and D. You should decide on the best one according to your understanding.

Passage One

Bill Gates, the billionaire Microsoft chairman without a single earned university degree, is by his success raising new doubts about the worth of the business world’s favorite academic title: the MBA (Master of Business Administration).

The MBA, a 20th-century product, always has borne the mark of lowly commerce and greed (贪婪) on the tree-lined campuses ruled by purer disciplines such as philosophy and literature.

But even with the recession apparently cutting into the hiring of business school graduates, about 79,000 people are expected to receive MBAs in 1993. This is nearly 16 times the number of business graduates in 1960, a testimony (宣言) to the widespread assumption that the MBA is vital for young men and women who want to run companies some day.

“If you are going into the corporate world it is still a disadvantage not to have one,” said Donald Morrison, professor of marketing and management science. “But in the last five years or so, when someone says, ‘Should I attempt to get an MBA,’ the answer a lot more is: It depends.”

The success of Bill Gates and other non-MBAs, such as the late Sam Walton of Wal-Mart Stores Inc., has helped inspire self-conscious debates on business school campuses over the worth of

a business degree and whether management skills can be taught.

The Harvard Business Review printed a lively, fictional exchange of letters to dramatize complaints about business degree holders.

The article called MBA hires “extremely disappointing” and said “MBAs want to move up too fast, they don’t understand politics and people, and they aren’t able to function as part of a team until their third year. But by then, they’re out looking for other jobs.”

The problem, most participants in the debate acknowledge, is that the MBA has acquired an aura (光环) of future riches and power far beyond its actual importance and usefulness. Enrollment in business schools exploded in the 1970s and 1980s and created the assumption that no one who pursued a business career could do without one. The growth was fueled by a backlash (反冲) against the anti-business values of the 1960s and by the women’s movement.

Business people who have hired or worked with MBAs say those with the degrees often know how to analyze systems but are n ot so skillful at motivating people. “They don’t get a lot of grounding in the people side of the business,” said James Shaffer, vice-president and principal of the Towers Per-fin management consulting firm.

1.According to Paragraph 2, what is the general attitude towards business on campuses dominated

by purer disciplines?

A.Scornful

B.Appreciative.

C.Envious.

D.Realistic.

2. It seems that the controversy (争辩) over the value of MBA degrees has been fueled mainly by

______.

A.the complaints from various employers

B.the success of many non-MBAs

C.the criticism from the scientists of purer disciplines

D.the poor performance of MBAs at work

3. What is the major weakness of MBA holders according to The Harvard Business Review?

A.They are usually serf-centered.

B.They are aggressive and greedy.

C.They keep complaining about their jobs.

D.They are not good at dealing with people.

4. From the passage we know that most MBAs ______.

A.can climb the corporate ladder fairly quickly

B.quit their jobs once they are familiar with their workmates

C.receive salaries that do not match their professional training

D.cherish unrealistic expectations about their future

5. What is the passage mainly about?

A.Why there is an increased enrollment in MBA programs.

B.The necessity of reforming MBA programs in business schools.

C.Doubts about the worth of holding an MBA degree.

D. A debate held recently on university campuses.

Passage Two

The relationship between the home and market economies had gone through two distinct stages. Early industrialization began the process of transferring some production processes (e. g.

cloth-making, sewing and canning foods) from the home to the marketplace. Although the home economy could still produce these goods, the processes were laborious and the market economy was usually more efficient. Soon the more important second stage was evident --the marketplace began producing goods and services that had never been produced by the home economy, and the home economy was unable to produce them (e. g. electricity and electrical appliances, the automobile, advanced education, sophisticated medical care). In the second stage, the question of whether the home economy was less efficient in producing these new goods and services was irrelevant; if the family were to enjoy these fruits of industrialization, they would have to be obtained in the marketplace. The traditional ways of taking care of these needs in the home such as in nursing the sick, became unacceptable (and, in most serious cases, probably less successful). Just as the appearance of the automobile made the use of the horse drawn carriage illegal and then impractical, and the appearance of television changed the radio from a source of entertainment to a source of background music, so most of the fruits of economic growth did not increase the options available to the home economy to either produce the goods or services or purchase them in the market. Growth brought with it increased variety in consumer goods, but not increased flexibility for the home economy in obtaining these goods and services. Instead, economic growth brought with it increased consumer reliance on the marketplace. In order to consume these new goods and services, the family had to enter the marketplace as wage earners and consumers. The neoclassical(新古典主义的) model that views the family as deciding whether to produce goods and services directly or to purchase them in the marketplace is basically a model of the first stage. It cannot accurately be applied to the second (and current) stage.

6. The reason why many production processes were taken over by the marketplace was that ______.

A.it was a necessary step in the process of industrialization

B.they depended on electricity available only to the market economy

C.it was troublesome to produce such goods in the home

D.the marketplace was more efficient with respect to these processes

7. It can be seen from the passage that in the second stage ______.

A.some traditional goods and services were not successful when provided by the home economy

B.the market economy provided new goods and services never produced by the home economy

C.producing traditional foods at home became socially never produced by the home economy

D.whether new goods and services were produced by the home economy became irrelevant

8. During the second stage, if the family wanted to consume new goods and services, they had to

enter the marketplace ______.

A.as wage earners

B.both as manufacturers and consumers

C.both as workers and purchasers

D.as customers

9. Economic growth did not make it more flexible for the home economy to obtain the new goods and

services because ______.

A.the family was not efficient in production

B.it was illegal for the home economy to produce them

C.it could not supply them by itself

D.the market for these goods and services was limited

10. The neoclassical model is basically a model of the first stage, because at this stage ______.

A.The family could rely either on the home economy or the marketplace for the needed goods

and services.

B.many production processes were being transferred to the marketplace

C.consumers relied more and more on the market economy

D.the family could decide how to transfer production processes to the marketplace Passage Three

As is known to all, the organization and management of wages and salaries are very complicated. Generally speaking, the Account Department is responsible for calculations of pay, while the Personnel Department is interested in discussions with the employees about pay.

If a firm wants to adopt a new wage and salary structure, it is essential that the firm should decide on a method of job evaluation and ways of measuring the performance of its employees. In order to be successful, that new pay structure will need agreement between Trade Unions and employers.

In job evaluation, all of the requirements of each job are defined in a detailed job description. Each of those requirements is given a value, generally in “points”, which are added together to give a total value for the job. For middle and higher management, a special method is used to evaluate managers on their knowledge of the job, their responsibility, and their ability to solve problems. Because of the difficulty in measuring management work, however, job grades for managers are often decided without reference to an evaluation system based on points. In attempting to design a pay system, the Personnel Department should compare the value of each job with those in the job market. It should also consider economic factors such as the cost of living and the labor supply.

It is necessary that payment for a job should vary with any distinctions in the way that job is performed. Where it is simple to measure the work done, as in the work done with the hands, monetary encouragement schemes are often chosen; for indirect workers, where measurement is difficult, methods of additional payments are employed.

11. If a company wants its new pay structure to be successful, it is necessary to _______.

A. give the workers extra pay to encourage them

B. share the same opinion between the Trade Union and the

employers

C. consult some problems associated with pay

D. adopt a special way to evaluate the performance of its

employees

12. The methods of additional payments are adopted for indirect workers because __________.

A. they don't have a higher pay

B. the firm hasn't enough fund

C. the measurement of their work is very difficult

D. their work is less important than that of other workers

13. What should a firm consider in designing a new pay system?

A. The value of each job alone.

B. The method of calculating the pay.

C. The requirements of each job.

D. The labor supply and the cost of living.

14. It can be inferred from the passage that _______.

A. only the Accounts Department is involved in the management of salaries

B. different job performances should be given different payments