中职英语-基础模块下册《Unit Advertising》课文翻译课件 (一)
中职英语-基础模块下册《Unit
Advertising》课文翻译课件 (一)
“中职英语-基础模块下册《Unit Advertising》课文翻译课件”是一
篇以广告为主题的英语课文，通过广告的学习，让学生了解广告的种类、特点、制作以及翻译等方面，提高关于广告的综合素质，对学生
的英语水平有相当大的提升作用。本篇文章将逐一介绍课文内容及其
翻译。
一、课文意义
1.广告的定义和种类
广告是指企业或组织通过媒体向人们传播信息，以促进销售、宣传品牌、增强知名度等目的的宣传活动。广告可以分为电视、广播、报纸、杂志、户外等多种形式。
2.广告的特点
广告的特点包括语言简洁明了，图文并茂、色彩艳丽，具有创意和吸
引力，能够引起消费者共鸣。
3.广告的制作
广告的制作包括选题和策略、策划、创意构思、文案撰写、平面设计、动画制作、音频制作、视频制作、翻译等多个环节。
4.广告的翻译
广告的翻译包括语言翻译和文化翻译两个方面。其中，语言翻译要求准确无误，排版美观。文化翻译要求了解不同文化背景，准确表达广告信息。
二、课文翻译
1.广告的种类
广告是宣传活动的一种形式，可以分为电视、广播、报纸、杂志、户外等多种形式。不同形式的广告具有不同的特点，适用于不同的受众群体。
Advertising is a form of promotion that can be divided into various types, such as TV, radio, newspapers, magazines, and outdoor advertisement. Different types of advertising have different characteristics and can be designed for different target audience.
2.广告的特点
广告的语言简洁明了，图文并茂，色彩艳丽，具有创意和吸引力，能够引起消费者共鸣。一篇好的广告应该使消费者感到产生共鸣，从而引起消费欲望并购买产品。
Advertising has the characteristics of concise and clear language, vivid images and bright colors, creativity and attractiveness, which can arouse the resonance of consumers.
A good advertisement should make consumers feel the resonance and arouse their desire to buy the product.
3.广告的制作
广告的制作是一个复杂的过程，包括选题策略、策划、创意构思、文
案撰写、平面设计、动画制作、音频制作、视频制作、翻译等多个环节。这些环节都需要专业的人员协作完成。
Making an advertisement is a complex process that includes topic selection, planning, creativity, copywriting, graphic design, animation, audio and video production, translation
and other steps. These steps require professional collaboration.
4.广告的翻译
广告的翻译包括语言翻译和文化转换两个方面。语言翻译要求准确无误、易于理解，对排版美观度有一定的要求。文化翻译则需要翻译者
对不同的文化背景有一定的了解，以便准确传达广告的信息。
The translation of advertising includes language translation and cultural adaptation. Language translation requires accuracy and readability, as well as certain requirements for layout beauty. Cultural adaptation requires a translator to have a certain understanding of different cultural backgrounds in order to accurately convey the information of advertising.
总之，“中职英语-基础模块下册《Unit Advertising》课文翻译课件”的学习对于提高学生的英语水平和广告思维能力起到了很好的作用。
通过本课程的学习，学生能够更全面地了解广告的特点和制作，提高
自己的广告素质。
中职教材英语基础模块下册UnitIcedTea课件 (一)
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中职英语-基础模块下册《Unit Advertising》课文翻译课件 (一)
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中职英语(高教社2021)基础模块2Unit4Volunteer Work课文 activity /ækˈtɪvəti/ n. 活动 amazing /əˈmeɪzɪŋ/ adj. 令人惊奇的 application /ˌæplɪˈkeɪʃn/ n. 申请 apply /əˈplaɪ/ v. 申请 architecture /ˈɑːkɪtektʃə(r)/ n. 建筑 beach /biːtʃ/ n. 海滩 collect /kəˈlekt/ v. 收集 contribute /kənˈtrɪbjuːt/ v. 做出贡献 department /dɪˈpɑːtmənt/ n. 部门 electronic /ɪˌlekˈtrɒnɪk/ adj. 电子的 enthusiastic /ɪnˌθjuːziˈæstɪk/ adj. 热心的 exhibit /ɪɡˈzɪbɪt/ n. 展览品；展览 gain /ɡeɪn/ v. 获得 graduate /ˈɡrædʒuət/ v. 毕业 include /ɪnˈkluːd/ v. 包含 inform /ɪnˈfɔːm/ v. 通知 knowledge /ˈnɒlɪdʒ/ n. 知识 organization /ˌɔːɡənaɪˈzeɪʃn/ n. 组织 palace /ˈpæləs/ n. 宫殿 patient /ˈpeɪʃnt/ adj. 有耐心的 public /ˈpʌblɪk/ n. 公众 responsible /rɪˈspɒnsəbl/ adj. 有责任心的 result /rɪˈzʌlt/ n. 结果 rural /ˈrʊərəl/ adj. 农村的 university /ˌjuːnɪˈvɜːsəti/ n. 大学 volunteer /ˌvɒlənˈtɪə(r)/ n. 志愿者 act as 充当 be skilled in 擅长 elementary education 基础教育 elementary school 小学 home and abroad 国内外 look forward to 期待 major in 主修 录音原文 Peter and Lily are schoolmates at a vocational school. They are talking about doing volunteer work. Peter: Hi, Lily! What did you do last weekend? Lily: We went to a park to do some volunteer work. Peter: Oh, what did you do there? Lily: We picked up the rubbish, cleaned the chairs, and planted some trees. Peter: How many volunteers took part in the activity? Lily: About 20 students from our school.
新视野大学英语第三版读写第二册UNIT8课文翻译(A+B篇)
TEXT A Animals or children? — A scientist's choice 动物还是孩子？—— 一位科学家的选择 1 I am the enemy! I am one of those cursed, cruel physician scientists involved in animal research. These rumors sting, for I have never thought of myself as an evil person. I became a children's doctor because of my love for children and my supreme desire to keep them healthy. During medical school and residency, I saw many children die of cancer and bloodshed from injury — circumstances against which medicine has made great progress but still has a long way to go. More importantly, I also saw children healthy thanks to advances in medical science such as infant breathing support, powerful new medicines and surgical techniques and the entire field of organ transplantation. My desire to tip the scales in favor of healthy, happy children drew me to medical research. 我就是那个敌人！我就是那些被人诅咒的、残忍的、搞动物实验的医生科学家之一。这些谣言刺痛了我，因为我从来没想到自己是一个邪恶的人。我成为一位儿科医生，因为我爱孩子，也因为我的最大愿望是让他们保持健康。在医学院学习和住院医生实习时，我看到了许多儿童死于癌症和受伤流血——虽然对此医学正取得很大进步，但远非完善。更重要的是，我还看到孩子们能保持健康得益于医学的进步，如婴儿呼吸支持器，功效强大的新药物和外科手术技术及整个器官移植领域的发展。我希望孩子们健康快乐，这促使我从事医学研究。 2 My accusers have twisted the truth into a fable and cast me as the devil. They claim that I have no moral compass, that I torture innocent animals for the sole purpose of career advancement, and that my experiments have no relevance to medicine. Meanwhile, an uncaring public barely watches, convinced that the issue has no significance, and publicity-conscious senators and politicians increasingly give way to the lobbying of animal rights activists. 控诉我的人把真相歪曲成一则神话，并把我描写成恶魔。他们声称我没有道德界限，我折磨那些无辜动物的唯一目的就是为了自己的职业升迁，而我的实验根本与医药毫不相关。与此同时，无动于衷的公众几乎不闻不问，相信这个议题毫无意义，而具有宣传意识的参议员和政治家们却对动物权利活动家的游说不断作出让步。 3 We, in medical research, have also been unbelievably uncaring. We have allowed the most extreme animal rights protesters to creep in and frame the issue as one of "animal fraud" and hatred. We have persisted in our belief that a knowledgeable public would consent to the importance of animal research for public health. Perhaps we have been mistaken in not responding to the emotional tone of the argument. Perhaps we should have responded to those sad slogans and posters of animals by waving equally sad posters of children dying of cancer or external wounds.我们这些从事医学研究的人也显得令人难以置信的冷漠。我们允许最极端的动物权利活动家渐渐侵入，任凭他们把此类研究诬陷为“动物欺诈”和对动物的仇恨。我们一直坚信，有知识的公众会赞同动物研究对公众健康的重要性。也许我们的错误是没有对这场争论的感性基调作出反应。也许我们早应该挥动着儿童死于癌症或外伤的同样令人伤心的海报，来回应那些关于动物受害的伤感标语及海报。 4 In the animal rights forum, much is made of the volume of pain these animals experience in the name of medical science. Activists deny that we are trying to help and say it is evidence of our evil
（完整版）职业高中英语基础模块下册Unit9Advertisement练习题
（完整版）职业高中英语基础模块下册Unit9Advertisement 练习题 Unit 9 Advertisement Key Words: advertise commercial attention current directly select major advantage necessary real Useful Expressions: fashion show by means of more or less make sure all the time Grammar Focus: The-ing Form of Verbs (2) 动词的 -ing 形式(二) 4. 作定语 动词的 -ing 形式以单词形式作定语时，置于所修饰的名词之前，以短语形式作定语时，置于所修饰的名词之后。 eg. This reminds me of Italy, when it was still a developing country. A reading room writing paper 5. 做宾语补足语 eg. Sometime in the night Bill woke and found Joe sitting up in bed, crying . 动词的 -ing 形式及其短语做宾语补足语常出现在下列谓语动词之后： find, feel, listen to, hear, look at, see, watch, notice, observe, smell, get, leave, have 等。 6. 作状语可做时间、原因、方式、条件、伴随、结果等状语，有“主动”和“进行”的含义；如果-ing 形式表示的动作出现在句子的谓语之前，则用完成式“ having+动词的过去分词”。 eg. He wandered the street, trying to find a way to make some money. Having finished their work, they had a rest.
基础模块下Unit1-the-Great-Wall-测试题附答案中职英语(语文出版社)
基础模块下Unit1-the-Great-Wall-测试题附答案中职英语(语文出版社)
基础模块下Unit 1 测试题 I. Choose the best answer to complete the sentences. ( 20% ) 1. Our TV set _____ yesterday. A. is repaired B. was repaired C. has been repaired D. repaired 2. A wonderful English talk _____ by Mr. Liu tomorrow. A. has been given B. is given C. is being given D. will be given 3. Mr. Li, you _____ on the phone. A. are wanted B. were wanted C. are being wanted D. will be wanted 4. This maths problem _____ out by little Tom. A. can be easily work B. can easily be worked C. can is easily worked D. can easily worked 5. The monkeys ______ to the zoo tomorrow morning. A. may be send B. may will sent C. may be sent D. is going to send 6. The baby ____ when Mother was out. A. looked after well B. was looked well C. is well looked after D. was well looked after 7. In the past ten year, a lot of new buildings _____ in our city. ----------------------------------------- 密 班级： 姓 名：
中职英语基础模块四Unit3 advertisement教参
Unit3 Advertisement 教学目标 教学要求与建议 I.Warming Up 1.教学内容分析与要求 1)语言知识与语言技能 (1)阅读7条著名的英语广告语，体会广告语“越简短易记越好”的特点。 (2)学习广告语里面的词汇和短语。 (3)理解这些著名广告语的深刻含义，练习译成精确、艺术、达意的汉语。 2)情感态度与价值观 努力学习，领会语言艺术魅力。
3)重点和难点 重点：阅读7条著名的英语广告语，体会广告语“越简短易记越好”的特点； 难点：理解这些著名广告语的深刻含义，译成精确、艺术、达意的汉语。 4)达到的标准 能用英语简单介绍一些广告语。 2.教学建议 1)导入 课前布置任务：自主学习，收集每幅商标相关的信息。 看图辨别商标与产品。 2)研讨、探究与实践 (1)认知“热身”部分的词汇及短语。 (2)课堂实践： 布置任务，学生分组研讨探究下列广告语的翻译(参考译文)： Just do it.行动起来(只管去做)。 Feel the new space.体会新领域(感受新境界)。 Obey your thirst.满足(解渴)(服从你的渴望)。 Ask for more.再来一点儿(渴望无限)。 Good to the last drop.滴滴香浓，意犹未尽。 Let’s make things better.让我们做的更好。 It’s coming true.一切皆有可能(正在实现)。 (3)总结汇报： 小组代表汇报本组译文，之后小组代表以广告商的身份向全班介绍广告上的商品。教师总结，点评，导入课文阅读教学 Ⅱ。Listening 1.教学内容分析与要求 本节听力材料是填空完成一段朋友间关于“广告设计和作广告”的电话谈话内容。 1)知识与技能要点与要求 (1)熟练掌握必知必会单词和短语的拼写。 (2)听清相关信息，将空白处填上。 (3)能辨听非语句重音词汇的弱化读音及连读读音。 2)情感态度 敢于挑战困难，挑战自我，树立自信心。 3)重点与难点 重点：听清空白处所缺的词或短语，并能快速、准确拼写出来。 难点：能辨听非语句重音词汇的弱化读音及连读读音。 4)达到标准 听清常用电话用语，听懂电话谈话内容。 2.教学建议 1)导入 阅读带有空白的对话，根据已有的文字理解、分析和判断空白处应该填的词语，对短文的內容有一个大概的了解。 Wang Lin and Liu 7ao are close friends.Wang Lin has got a new job in a company.Now，they are talking on the phone.Please listen to them and fill in the
外研版中职国规英语教材基础模块第二册第四单元(常用版)
外研版中职国规英语教材基础模块第二册第四单元（常用版）(可以直接使用，可编辑完整版资料，欢迎下载）
C.要求学生自己完成单词和图 片的连线。 活动：让学生说出自己知道的非英语和汉语的其他语种的句子。教师提问： Can you say anything in Russian/Japanese/ Korean/ …? 2)回答问题：学生读问题并参 与到小组问答。 活动：将学生分成四人的小组，让小组成员间做Warming up部分②中的两个问题的问答。在小组活动完后，教师提问几名学生。 3)听录音后回答问题： A.解释并领读Warming up部分 ③中的单词和短语：make use of, aloud, foreign。 B.领读并解释Warming up部分 ③中的三句key sentences. C.根据学生情况播放Warming up部分③中听力一或二遍。 D.检查提问听力答案。做书上的连线题。 扩展环节： 学生说出自己知道 的其它语种中的语 句。 小组成员间问答。 被提问的个别学生 回答。 朗读并做笔记。 朗读并翻译三个句 子。 听录音并做答三道 小题。 加深记 忆。 激发外语 学习兴 趣。 明确并交 流自己在 英语学习 中存在的 问题。 掌握单 词。 学习关键 句。 训练听 力。 20’听说 练习教师提问： Have you ever got any part-time jobs? And do you think that English is important when you are hunting a job? First let’s watch a video about an interview. 活动：教师播放一个关于面试时 询问能力的短片。 Pre-listening: 学习Listening and Speaking部分 ①中的新单词：学生读出会的单 词，教师纠正发音，重点讲授学 回答教师提问。 观看一小段面试时 关于能力方面的视 频（着重是英语能 力方面）。 朗读单词并做笔 对将要学 习的听说 部分内容 加以预 测。 让学生熟 悉面试时 对能力的 要求。 掌握单词