《战略管理》期末复习资料

《战略管理》期末复习资料——英文版,名词解释

1.strategic management战略管理Strategic management is that set of man agerial decisions and actions that determines the long-run performanc e of a corporation. It includes environmental scanning,strategy formu lation, strategy implementation, and evaluation and control.

2.environment scanning环境扫描Environment scanning is the monitoring, evaluating, and disseminating of information from the external and in ternal environments to key people within the corporation.

3. mission使命An organization’s m ission is its purpose, or the reason for its existence. It tells what the company is providing to society, such as housecleaning or manufacturing automobiles.

4.corporate strategy公司战略Corporate strategy describes a company’s o verall in terms of its attitude toward growth and the management of i ts various businesses and product lines.

5.Functional strategy职能战略Functional strategy is the approach taken by a functional area, such as marketing or research and development, to achieve corporate and business unit objectives and strategies by m aximizing resource productivity.

6.societal environment社会环境Societal environment is mankind’s social system that includes general forces that do not directly touch on th e short-run activities of the organization that can, and often do, in fluence its lung-run decision.

7.task environment任务环境The task environment includes those elements or groups that directly affect the corporation and, in turn, are aff ected by it.

8.a strategic group战略集团A strategic group is a set of business units or firms that “pursue similar strategies with similar resources.”https://www.360docs.net/doc/fd2730139.html,anizational analysis组织分析The internal scanning, often referred t o as organizational analysis, is concerned with identifying and devel oping an organization’s resources.

10.a value chain价值链A value chain is a linked set of value-creating activities beginning with basic raw materials coming from suppliers, to a series of value-added activities involved in producing and marke ting a product or service, and ending with distributors getting the f inal goods into the hands of the ultimate consumer.

11.cost focus成本集中Cost focus is a lower cost competitive strategy t hat focuses on a particular buyer group or geographic market and atte mpts to serve only this niche to the exclusion of others.

12.vertical growth垂直增长Vertical growth can be achieved by taking ove r a function previously proved by a supplier or a distributor. Vertic al growth results in vertical integration.

13.horizontal integration水平(横向)整合Horizontal growth results in horiz ontal integration, the degree to witch a firm operates in multiple lo cations at the same point in the industry’s value chain.

14.concentric diversification Growth through concentric diversification is expansion into a related industry.

15.a profit strategy利润战略A profit strategy is a decision to do nothi ng new in a worsening situation, but instead to act as though the com pany’s problems are only temporary.