“历年BEC中级真题阅读精讲”系列之五十九：第三辑T4P4 有想法的银行
BEC中级真题解析_第三辑T4P1
BEC中级真题解析_第三辑T4P11 SunT ours runs a risk by selling similar holidays to customers in different income brackets.2 It is worth offering holidays at a discount to increase the number of bookings.3 SunT ours needs to reflect on its marketing methods if it wants to boost repeat custom.4 It would be a good idea to sell holidays to locations which other promoters have ignored.5 SunTours has been disadvantaged by its approach in the past.6 In certain locations, SunTours may be able to negotiate more favourable contracts.7 There is an alternative to discount holidays that would be more satisfactory for SunTours'customers.Four market experts offer advice to SunT ours, the middle-market tour operatorA Robert WorthMarketing to a wider audience could lead to more people buying direct from SunT ours rather thangoing through travel agents, and the consequent reduction in agents' commissions might boostcompany profits. Towards the end of the season, reducing the cost of holidays would attractlast-minute customers, thus avoiding any possible loss on unfilled accommodation and flights. Thecompany could also increase profits by selling more specialised holidays here in Britain, perhapsby offering breaks at historic sites and coastal destinations.B Steven WorrelWhether it's worth discounting surplus holidays is an arguable point, as it not only cuts into profits,but also results in budget-conscious holidaymakers being put next to SunTours' more affluentcustomers, thus damaging the brand. It may seem attractive at first because of tight margins, butSunT ours should think twice before taking up this option. Currently, SunTours is planning to sellhigher-margin holidays to previously 'unmarketed' destinations for which demand is greater thansupply. It is likely that accommodation providers in these emerging holiday destinations will bemore flexible when it comes to setting terms. The firm should go ahead with this policy.C Ursula CapalboGood risk management and higher sales can guarantee higher profits. Although SunT ours hasalways been averse to planning, the company would in fact benefit from a risk model thatforecasts the impact of discounting on cash flow and profitability throughout the year. SunTourswould then be able to change direction when things go wrong, as they inevitably do from time totime. Diversification can increase rather than spread risk, so caution is needed as the companyenters regions where facilities for tourists are not yet fully developed. Targeting customers nearingretirement age, whose disposable income and leisure time are increasing, would be ideal.D Gillian WilmotSunT ours knows that good relationships with customers is the key to success in the travel business.With this in mind, the company should consider that brochure mailings, unlike electroniccommunications, can attract customers and maximise year-round opportunity. They encouragesummer tourists to take another break and can even be used to send a thank-you letter to returningcustomers. Selling holidays at a reduced price is definitelynot a sensible option. A better choicewould be value-added promotions which can improve profitability and build on SunTourscustomers' desire for high-quality service.四个专家分别对一个度假公司的发展给出了自己的意见。
BEC中级阅读真题解析
allows successes and failures to be evaluated in a non-threatening atmosphere.它允许成功和失败在一个没有威胁的气氛下被评估。成功和失败也就是performance，supportive environment可以对应于non-threatening atmosphere。
somewhere else to eat自助餐
2、takeaway
a、a restaurant that cooks and sells food that you take away and eat somewhere else外卖餐馆b、a meal that you buy at this type of restaurant外卖的饭菜；外卖食物
第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。答案是A段的这么
一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。
第十题，上文说经济形势转变了，所以Robertson决定从事多样化的经营。后面说这种
做法永远的改变了公司的经营方式。所以第十空应该填入相应的对策，怎么样来应对经济形
势的转变。符合这一条件的是B和E，都是关于解决问题的，但是B选项所说的招募竞争
对手的餐厅经理在上下文内容中没有提到。应该选E，为商业大厦送饭，正好对应下一段所
3、in retrospect: thinking about a past event or situation, often with a different opinion of it from the one you had at the time回顾
BEC中级真题阅读详解
第二辑T11.这篇文章讲的是培训（coaching）的作用。
培训对一个公司的发展和员工的成长都是至关重要的。
文章的内容比较泛，但是题目的答案比较明显。
第一题，教练和员工之间的接触不能解决工作中的所有困难。
答案是C段的这么一句：In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。
但是实践中达不到这样。
Fall short of是关键词。
第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。
答案是A段的这么一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。
这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。
第三题，教练鼓励员工将所学应用到日常的工作中。
答案是B段的这么一句：helps individuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。
这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught也就是formally learnt knowledge。
“历年BEC中级真题阅读精讲”系列之十八：第四辑T4P3 说顾客的语言
人邮第四辑真题TEST 4 READING PART 3Speaking Your Customers' LanguageModern international trading practices are highlighting the growing importance of language trainingModern-day business really does transcend national barriers.Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company's success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company's broader, long-term needs. They should be regarded as an investment rather than a cost.Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fas t. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.13 According to the first paragraph, improved communications have enabled companies toA offer a wider variety of products and services.B expand beyond their domestic markets.C perform better than their international competitors.D open more manufacturing facilities abroad.14 Some companies have succeeded at an international level even though they haveA produced inferior goods.B failed to adapt products for local markets.C ignored the standards set by their competitors.D reduced the standard of the service they offer.15 Approaches to doing business vary between countries because ofA local economic considerations.B the existence of cultural differences.C strong wishes to remain independent.D regulations about business practices.16 The writer thinks that the use of modern technology willA speed up the process of language interpretation.B never replace the need for face-to-face interaction.C help solve the problems involved in maintaining strong teams.D not lead to greater communication between companies and clients.17 A common weakness of training courses is that theyA are developed by the wrong team.B do not give good value for money.C are provided only if there is an immediate need.D do not deal with a company's specific requirements.18 Why should companies do business in the language of the countries they are operating in?A to prevent other companies taking their businessB to help them find new international partnersC to meet clients' current expectationsD to become more aware of their competitors' activities《Speaking Your Customers' Language》，说客户的语言。
BEC中级真题阅读精讲：第3辑T4P3实现成功的合并
BEC中级真题阅读精讲：第3辑T4P3实现成功的合并BEC中级真题阅读精讲:第3辑T4P3 实现成功的合并BEC中级真题阅读精讲:第3辑T4P3 实现成功的合并Achieving a successful mergerHowever attractive the figures may look on paper, in the long run the success or failure of a merger depends on the human factor. When the agreement has been signed and the accountants have departed, the real problems may only just be beginning.If there is a culture clash between the two companies in the way their people work, then all the efforts of the financiers and lawyers to strike a deal may have been in vain.According to Chris Bolton of KS Management Consultants, 70% of mergers fail to live up to their promise of shareholder value, riot through any failure in economic terms but because the integration of people is unsuccessful.Corporates, he explains, concentrate their efforts before a merger on legal, technical and financial matters. They employ a range of experts to obtain the most favourable contract possible. But even at these early stages, people issues must be taken into consideration. The strengths and weaknesses of both organisations should be assessed and, if it is a merger of equals, then careful thought should be given to which personnel, from which side, should take on the key roles.This was the issue in 2001 when the proposed merger between two pharmaceutical companies promised to create one of the largest players in the industry. For both companies the merger was intended to reverse falling market share and shareholder value. However, although the companies' skill bases were compatible,the chief executives of the two companies could not agree which of them was to head up the new organisation.This illustrates the need to compromise if a merger is to take place.13 According to the text, mergers can encounter problems whenA contracts are signed too quickly.B experts cannot predict accurate figures.C conflicting attitudes cannot be resolved.D staff are opposed to the terms of the deal.14 According to Chris Bolton, what do many organisations do in preparation for a merger?A ensure their interests are representedB give reassurances to shareholdersC consider the effect of a merger on employeesD analyse the varying strengths of their staff15 The proposed merger of two pharmaceutical groups failed becauseA major shareholders were opposed.B there was a fall in the demand for their products.C there were problems combining their areas of expertise.D an issue of personal rivalry could not be resolved.16 According to the text, focus groups can help companies toA develop new initiatives.B adopt contingency plans.C be decisive and react rapidly.D evaluate how well matched they are.17 Creating a new culture in a newly merged organisation means thatA management styles become more flexible.B there is more chance of the merger working.C staff will find it more difficult to adapt to the changes.D successful elements of the original organisations are lost.18 According to the text, intercultural analysis will showA what kind of benefits a merger can lead to.B how the national context affects the way a company is run.C how long it will take for a company culture to develop.D what changes companies should make before a merger takes place.《Achieving a successful merger》，实现一个成功的并购。
剑桥bec真题中级第三辑口语解析(part2minipresentation)
第三辑Test 1 Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staffCompetitive wagesCompany reputation主题要点原因Trying to attract new staff 已给要点Competitive wages 竞争力的价格Determination 决定因素Company reputation 公司声誉Belief 信念补充要点Career opportunity 职业发展前景Self-development 个人发展Working environment 工作环境Stimulus 诱因【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business tripInforming colleagues and clientsDelegating essential tasks主题要点原因Preparing to go away on a business trip 已给要点Informing colleagues and clients通知同事和客户Involvement 参与Delegating essential tasks 分派必要的任务Efficiency 效率补充要点Setting goals 设定工作目标Productivity 生产力Creating checklist for packing 列出行李清单Equipment 设备【词汇&短语】同事colleague 完成accomplish旅程、行程itinerary 目的地destination预约booking 时间管理time management预订reservation 清单check list投影仪projector 麦克风microphone【句型点击】要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of….Do you mean ….. by saying…?【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation, even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitalityGuest listType of event主题要点原因Planning corporate hospitality 已给要点Guest list 客人清单Attendance 出席Type of event 活动的种类Diversity 多样性补充要点Location 地点Accessibility 可行性Significance 好处Benefits 益处【词汇&短语】商务社交corporate hospitality 演示、展示demonstration 交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal【句型点击】询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And you’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancyDescription of the workExperience needed by applicants【思路点拨】主题要点原因Writing a newspaper advertisement for a job vacancy 已给要点Description of the work 工作性质描述Attention 关注Experience needed by applicants应试者的工作经验Relevance 参照条件补充要点Salary range and benefits 工资幅度及福利待遇Attraction 有吸引力Response and contact details 回复与联系方式Instruction 介绍【词汇&短语】求职者job seeker 空位vacant position 联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit 细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience 【句型点击】句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to othersClear instructionsChoice of person for the task主题要点原因Delegating work to others 已给要点Clear instructions 清楚的任务指示Direction 方向Choice of person for the task 承担任务人的选择Quality 质量补充要点Hands-on assistance 身体力行Motivation 动机Monitor and feedback 监控与反馈Assessment 可行性【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated workshould be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company websiteType of information to includeDifferent language versions主题要点原因Designing a company website 已给要点Type of information to include包罗的信息类型Knowledge 知识Different language versions 不同的语言版本Interaction 交流补充要点Ready-made website template 现成的网站设计模版Economy 经济Effective navigation 有效的导航系统Accessibility 可行性【词汇&短语】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize you r links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first timeForeign language skillsKnowledge of cultural differences主题要点原因Meeting foreign clients for the first time 已给要点Foreign language skils 精通外语Fluent communication 交流Knowledge of cultural differences了解文化差异Appropriate response 合适的举止补充要点Business etiquette 商务礼仪Good impression 良好的印象Participation in communication积极参与交流Great rapport 和谐一致【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】如何询问对方意见Do you mind …?Would you like…?Co uld you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quit e some time to comprehend the knowledge of cultural differences and respond appropriately.What’s more, you need t o ensure that you make the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipmentCostSpeed of technological change【思路点拨】主题要点原因Deciding whether to buy or rent office equipment 已给要点Cost 价格First priority 首要因素Speed of technological change技术变化的速度Improve efficiency and boost productivity提高效率和产出补充要点Tax 课税Fully tax deductible and a tax write-off 免税Useful life 使用寿命Save you a lot of time and money 省时经济【词汇&短语】货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】如何澄清观点Don’t get me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivityOffering bonusesCreating a pleasant environment主题要点原因Aiming to increase staff productivity 已给要点Offering bonuses 提供奖金Enhance the performance of employees提高员工表现Creating a pleasant environment创造愉快的工作环境More energy, less mistakes, and better decisions精力充沛，少犯错误，更好的做决定补充要点Career advancement事业发展前景Increase employee job satisfaction and productivity提高员工对工作的满意度Staff training员工培训Cultivate loyalty, maintain workplace productivity andgive a strong competitive edge 培养忠诚感【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined 【句型点击】中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staffPromotion opportunitiessalaries主题要点原因Aiming to keep good staff 已给要点Promotion opportunities晋升机会Top talents retention 留住人才Salaries 工资薪水 A key attraction 吸引力补充要点Recognition and praise认可和奖励A sense of pride and boost up morale培养自豪感Workplace culture 职场文化Trust for successful two-way communication双赢的沟通【词汇&短语】高级人才top talent 骄傲感 a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication andcontributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conferenceConference speakersFacilities at conference centre主题要点原因Organizing a conference 已给要点Conference speakers 会议报告人Inspiration 鼓舞力Facilities at conference centre会议设备Sound effects 明显的效果补充要点Time allocation 会议时间分配Order and efficiency 井然有序Budget 会议经费Crucial support 关键支持【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing planIdentifying target customersSetting a budget【思路点拨】主题要点原因Producing a marketing plan 已给要点Identifying target customers确定目标客户Marketing needs and objectives市场需求与目标Setting a budget 制定预算开支Financial balances and priorities财务收支平衡补充要点Marketing strategies 市场战略Marketing direction and action市场方向Environmental factors各种环境因素Impact on the market growth potential潜在增长市场的影响【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.。
BEC中级第四辑阅读真题详解
第四辑T1P1公司未来接班人——也就是潜力股——的培养问题。
首先得搞明白的是这篇文章到底讲的什么。
不用看具体内容，有两个地方直接告诉了。
一个是题目说明的第一句话，另一个是正文的标题。
从这两个地方就可以看出全文探讨的是公司未来接班人——也就是潜力股——的培养问题。
A段讲了TLRG这个贯穿全文的研究组织诞生的原因：现行的研究满足不了需要，于是大多数公司只能自己探索发掘接班人的模式；（即第五题的答案）B段讲了直属经理（line managers）对于发掘接班人的重要性（真是干什么都要从基层抓起），以及经理们的一些疑虑；C段讲的是接班人问题对公司的重要性，并且应该让院线经理们明白这种重要性；D段是针对前面列出的问题，提出的解决建议，什么专家协助等等。
整篇文章分为四个部分，层层递进，有很强的逻辑性。
拿这样的文章来做阅读材料应该是相对容易把握的。
题目解析：图中蓝色的线为答案潜伏的地方。
7个题干基本是将原文中的句子用另外的词语和句型表述出来，所以题干中的关键词都能在正文里找到与之匹配的，比如第四题题干里的expert对应D段的specialists,第六题的too busy to对应于B段里的heavy workloads，第七题的interest对应于C段的appeal。
第一题说“经理们必须采取措施使潜力股们相信他们对公司的价值”，也就是要让潜力股们对公司忠诚，即C段说的creating “attraction centres”和loyalty。
第二题“组织必须把目光投向正在培养中的潜力股以外的地方”，即D段最后两句话所说的寻找新一代的潜力股。
第三题和B段的最后一句话完全是一个意思：怕培养潜力股的投入收不回成本。
第四题说开发潜力股，经理们需要在公司内部得到专家支持。
答案是D段的第一句话：公司的人力资源专家需要采取行动。
HR specialists就是expert。
第五题说公司现在没有在指导策略的支持下辨别潜力股。
BEC中级第四辑阅读真题解析
我公司的竞争对手把我们最好的计算机程序编制员挖走了。
我公司的竞争对手把我们最好的计算机程序编制员挖走了。
4、runs deep 纯粹是想说一下那句著名的谚语：Still water runs deep 静水流深。
v5、fall victim to 成为。
的受害者。
的受害者B 段中的原话：People development all too often falls victim to heavy workloads.人员发展成为高负荷工作的受害者，也就是说经理们因为太忙而无暇顾及潜力股的培养，即第六题的答案。
答案。
6、retention 保留，在文中指留住员工。
是风险管理中常见的专业名词。
保留，在文中指留住员工。
是风险管理中常见的专业名词。
T1P2从标题和副标题能知道这篇文章讲的是收购从标题和副标题能知道这篇文章讲的是收购（（acquisition ）。
具体说来是讲公司选择收购的原因。
全文一共八段，除了第一段是总的概括，后面七段一共说明了收购需要考虑的6个原因（6 considerations ）：几乎每段对应一个，而且非常直接。
：几乎每段对应一个，而且非常直接。
第二段提到的原因是“keep up with a changing environment”，对应选项G 里的“a market is changing so fast.”第三段的原因是“The strength of competitors”。
这里的competitors 在选项F 里替换成了rivals 。
整个第三段是讲一个公司进入一个稳定市场的风险和困难。
整个第三段是讲一个公司进入一个稳定市场的风险和困难。
所以所以F 选项话锋一转，选项话锋一转，说说“如果收购的话，对对手的行为作出反应的风险就降低了。
”第五段的原因是“financial motives”。
最佳的收购时机当然是在一个公司股票价值处于低位的时候。
这种收购是有风险性的，也就是选项C 所说的“more speculative acquisitions”第六段的原因“resource considerations”，也就是为了获取某种资源或技术而进行收购，对应的选项E 里所说的“research and development expertise”第七段的原因“cost efficiency”。
BEC中级第三辑阅读真题解析
BEC中级真题解析第三套详解T1P1这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
这套题目的答案稍微有些隐晦。
第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。
答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。
Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。
选B。
第二题，说为专业市场生产产品可以增加利润。
答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。
看英英解释：a small area of trade within the economy, often involving specialized products。
improve its margins 也就是increase profits，选D。
第三题，说Flacks可能需要改变它的一个设备的功能。
这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。
他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。
也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。
“历年BEC中级真题阅读精讲”系列之九：第四辑T2P4 Fighting Fit
人邮第四辑真题TEST 2 READING PART 4把第二页的解析搬到前面来了占用几位同学的位置，方便后来人Fighting FitFine Fitness, the health and fitness club operator, announced an impressive set of results yesterday: (19) a 38-per-cent jump in annual pre-tax profits, the company claimed that it had (20) none of the problems (21) last week by its rival, Top Fit .According to Samantha Collier,the chief executive, Fine Fitness (22) strong and is on (23) to reach its target of 100 clubs within three years, its strategy unaffected by the apparent (24) down of the economy.The company opened 12 new clubs in the past year; (25) its total to 51. They have (26) to be highly successful, with people joining in large numbers, especially in the 25-to-40 age range. Even the more (27) clubs are still seeing sales growth, along with rising retention (28) of more than 70 per cent. This can be seen as clear (29) of the appeal of Fine Fitness.Ms Collier admitted that as there were (30) too many companies competing with one another; there would almost certainly be (31) in the health-and-fitness-club sector of the market She predicted that, within a relatively short time, there might be only about three major companies still in (32).However, she declined to say which these were likely to be.Profits rose by £6.3 million, although there was a fall in gross margins from 31 per cent to 28.6 per cent because of higher insurance premiums, extra management costs and start-up expenses for the company's new (33) in Spain.----------------------------------------------------------------------------------------19 A Stating B Reporting C Remarking D Informing20 A taken B felt C experienced D caught21 A released B issued C opened D revealed22 A stays B remains C maintains D keeps23 A track B direction C way D line24 A falling B breaking C cutting D slowing25 A bringing B putting C getting D mounting26 A shown B resulted C proved D demonstrated27 A installed B formed C established D confirmed28 A rates B standards C proportions D volumes29 A witness B sign C display D evidence30 A purely B merely C simply D barely31 A union B consolidation C alliance D combination32 A trade B office C commerce D business33 A trial B venture C proposal D speculation文章介绍了一个经营健康俱乐部的公司的情况，依旧是形势喜人。
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The bank with ideas
With several hundred years of history behind it, the APL Bank has few problems in convincing businesses that it is reputable and secure__21__ of a range of banking serving. Now, it is demonstrating to business customers that it is flexible and responsive enough to ___22___ their changing needs in the 21st century.
Based in London, APL offers banking services to businesses throughout the UK via its branch __23___. Most customer service provision is ___24_ out by personal account managers based in local branches, together with ___25__ staff at company headquarters.
An important ___26__for APL has been to make it easy for customers to __27__business with the bank. They can contact their account manager by direct line or email; if the manager is on holiday, a carefully chosen colleague becomes the ‘account contact’ and ___28__with the customer during the manager’s ___29___. In addition, for those who want ___30__ to their bank at any time of day or night there is now a 24-hour phone-based service.
In order to remain competitive and build customer loyalty, the bank guarantees to turn around urgent loan___31__within 24 hours. This focus on the customer has also been a driving __32__in APL’s recruitment and development policy. For example, new ly inducted staff ___33__a ‘customer service review’ to find out what it is like to be on the other side of the desk, asking to borrow money.
Together, these ___34__in banking have achieved excellent results. The customer__35___is growing fast, and last year the bank gained 36,000 new business accounts.
正确答案为橙色字体
21. A. producer B. supplier C. provider D. giver
22. A achieve B. reach C meet D. assist
23. A. system B. web C. grid D. network
24. A. taken B. brought C. carried D. put
25. A. aid B. support C. guidance D. backing
26. A. objective B. purpose C. direction D. scheme
27. A do B. run C. make D. have
28. A copes B. arranges C. handles D. deals
29. A vacancy B. departure C. absence D. retirement
30. A access B. entrance C. approach D. opening
31. A. demands B. applications C. proposals D. orders
32. A power B. strength C. force D. pressure
33. A take over B. go through C. set down D. put up
34. A. innovations B. adaptations C. revisions D. modernization
35. A. source B. base C. centre D. foundation
21、争议的焦点可能在B和C之间，supplier 还是provider。
supplier更侧重于提供某种产品（朗文：a company or person that provides a particular product）provider强调提供某种服务（朗文：a company or person that provides a service）
联系这个空后面的banking serving，这里应该选择provider。
23、network 相互关系（配合）的系统
branch network 由分支机构构成的网络。
这个词很好理解，看一遍就会了。
如果是第一次选，没准会选中system
28、cope with后接事 deal with可接人和事
handle是及物动词，后面直接接人和事，相当于deal with
31、loan application 贷款申请
apply for loan 固定用法
33、go through 仔细的查看，后面正好和customer service review搭配。
driving force和customer base属于固定用法
先写到这里，后面有什么疑问再继续分析。