bec中级第三辑真题详解test1
BEC中级真题第三辑阅读及答案解析版
TEST1PART ONEB 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
BEC真题三Test1 解析
BEC真题3 Test oneB 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
剑桥商务英语中级第三辑真题对话
第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:●What type of information to include in the magazine●Which type of staff should contribute to the magazine●How often the magazine should be published【题目分析】企业内刊你所在的公司目前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。
要求你帮助策划企业内刊的设计。
你们一起讨论这个话题，并决定：●杂志包括哪些内容●杂志所定位的员工类型●杂志的发行周期【参考范例】A: I think the staff magazine should be published four times a year and contains news and features about events in the company and the achievements of staff.B: I don’t think so. A monthly publication of news , analysis, opinions, interviews, competitions and feedback would be better, which can cover a wide range of topics, of interest to staff.C: I prefer the monthly. The magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company.In addition, staff magazine is designed to create a corporate culture that can connect all people in. so, the more, the better.A: Ok, maybe you are right. Staff magazine should involve everyone and everything in the company. A rich, prompt and diverse coverage satisfies all needs and expectations. By the way, what could be the target audience of the magazine?B: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company isa good place to work, the magazine should be oriented to all the staffmembers.C: You can target the staff magazine to different groups, for individual department may want their version of the magazine. Moreover, staff should be encouraged to become involved in producing the magazine and building a sense of community and engagement.A: An employee magazine, um, sounds nice. And printed staff magazinescan be out of date before staff even read them; so what about e-magazine, which allows content to be alive and up to date?B: Good idea! Then staff can get information across in an engaging and visual way. Down-loading and uploading old and new issues are really easy through the internet and intranet. Anyone can easily submit their article or update in the relevant section of the staff magazine.C: So many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicate better, and be better informed. Even the clients can get useful information and grasp business opportunities from the staff magazine.Test 2Video ConferencingThe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.You have been asked to make recommendations about introducing video conferencing.Discuss the situation together and decide:●What the company needs to know about the meetings that takeplace at present.●What are the advantage and disadvantage of video conferencingmight be●What kinds of practical preparations would be needed beforeintroducing the system?电视会议你所在的公司目前很关注员工出差到其他分公司开会的用时问题，正在寻找可替代的开会方式。
BEC中级真题解析_第三辑T1P3
BEC中级真题解析_第三辑T1P3BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which maygenerate export earnings for their companies' shareholders in years to come. A long list ofsponsors will support the initiative, which will involve a ￡3-million media campaign and afortnight of events and exhibitions. The ultimate goal is to persuade more Americans that Britishcompanies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is thatconsiderable thinking and planning have gone into trying to work out just what it is thatAmericans look for in British products. Instead of exclusively promoting the major corporations,this time there is more emphasis on supporting the smaller, more unusual, niche businesses.Fresh in the memories of all those concerned is theknowledge that America has been the end ofmany a large and apparently successful business. For Carringtons, a retail group much respectedby European customers and investors, America turned out to be a commercial disaster and thebelief that they could even show some of the great American stores a retailing trick or two washopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge cityconfidence, also found that conquering America, in commercial and retailing terms, was not aseasy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirtsthat were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once itsmanagement decided it should take on the middle market, this success rapidly drained away. Itwas a disastrous mistake and the high cost of the failed American expansion plans played a largerole in its declining fortunes in the mid-nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long andhard about what it takes to succeed in America and she takesit very seriously indeed. 'ManyBritish firms are quite patronising about the US,' she says. They think that we're so much moresophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American whohas been much more skilled at tapping into an idealised Englishness than any English company.Also, many companies don't bother to study the market properly and think that becausesomething's successful in the UK, it's bound to be successful over there. You have to look at whatyou can bring them that they haven't already got. On the whole, American companies are brilliantat the mass, middle market and people who've tried to take them on at this level have found it verydifficult.'This time round it is just possible that changing tastes are running in Britain's favour. Theenthusiasm for massive, centralised retail chains has decreased. People want things with some sortof individuality; they are fed up with the banal, middle-of-the-road taste that America does so well.They are now looking for the small, the precious, the 'real thing', and this is precisely what manyof the companies participating in the initiative do best.13 The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14 In the writer's opinion, the proposed venture will be different to previous ones becauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15 The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16 According to the writer, Polly Brown's mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17 Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18 The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.《British companies across the Atlantic》，跨洋英国公司。
2022年BEC中级真题第三辑阅读及答案解析版
TEST1PART ONEB 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will helpto ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是有关一种女性潮流饰品公司——Flacks旳发展战略问题，四个专家给出了自己旳建议。
剑桥BEC真题集 第三辑 中级 Test 1
BEC真题第三辑中级Test 1 READING 1 hourPART ONEQuestions 1-7●Look at the statements below and the advice of four market experts on theopposite page.●Which expert’s advice (A, B, C or D) does each statement (1-7) refer to?●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these letters more than once.1It would be advisable for Flacks to consult customers before developing a new product.2Producing goods for specialist markets might increase FIacks’ profits.3Flacks may need to change the function of one of its facilities.4Flacks should utilise its current expertise to enter a different market.5Flacks may need to consider closing its current production facility.6Flacks should develop the connections it has established with leading retailers.7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories forwomen. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will haveto work hard to increase its margins. They need to move into a more promising market,one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap andthe sales force would take it in its stride. Also, the y wouldn’t need to re-equip theirfactory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourcedmanufacture and brand differentiation hold the key to success. I think they shouldinitially locate some of their production in another country, where manufacturingquality tends to be better and it is easier to meet changing customer demands. But theyshould also regularly monitor production in Britain and think about outsourcing all thiswork abroad at some point if they need it done faster. The company should continue 1to work on innovative products, and thorough market research will help to ensure any Tnew ideas are well received.C Gary Wilmotln order to beat their rivals in a highly competitive market, Flacks should ensure theirproducts are attractive and build on their relationships with the big stores rather thantrying to go it alone and market directly. They should also consider refocusingproduction by using their UK factory for high-specification products. They couldeventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion acessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance anddesign. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chainsnow have two-tier supply chains and Flacks could focus on t0p-up orders. They mightalso investigate other sales channels such as mail order.PART TWOQuestions 8-12●Read the article below about evaluating the work of company directors.●Choose the best sentence from the opposite page to fill each of the gaps.●For each gap (8-12), mark one letter (A—G) on your Answer Sheet.●Do not use any letter more than once.●There is an example at the beginning, (0).EVALUATING THE PERFORMANCE OF THE BOARDFew employees escape the annual or twice-yearly performance review. (0) .....G.... . The answer is not a great number. And the smaller the company, the fewer checks there are on how well thedirectors are doing. Some of the largest companies formally assess the performance of their board, but very few new or growing companies have managed to get round to establishing any such procedure.Many business experts believe, however, that it is important for all companies to review theperformance of the board. (8) ............ . Another reason is that the board itself needs information on how well it is doing, just as much as other employees do. For the chief executive, appraisal of some sort is absolutely essential for his or her own sake and for the good of the company. Indeed, many of those who have reached this level remark on howlonely the job of chief executive is and how few opportunities they get to discuss issues relating to it.There is some evidence to show that once smaller companies put a board appraisal process in place, they find this process relatively easy to operate. (9) ............ . Their counterparts in larger organisations. however, are often afraid that appraisals could be a challenge to their status.So, how should companies assess their board? (10) ............ . At a very basic level, this could simply mean getting all the directors to write down what they have achieved and how they can improve on it. At the other end of the scale is the full ‘360-degree’ appraisal. Here, each director is appraised in a systematic manner by a combination of the chairman and fellow directors.In the largest companies there are many methods for assessing the board. A number of such companies have self-assessment schemes. The chairman may meet each board member individually to ask how things are going, in a fairly informal way. The whole board might also meet to talk about its progress in open session, (11) ............ . These might ask for people’s opinions on the board’s main tasks or on how well the committees are working.Research indicates there has been some improvement in the way the appraisal of boardmembers ls conducted. (12) ............ . The chairman will have been involved directly or indirectly in the appraisal of all members of the board. Whose job is it, then, to appraise the chairman?Example:A It is often the case that the directors of such companies are even happy to receive criticism, as this can prevent them from making basic mistakes.B The rest of the workforce sees it as unfair if the directors are the only members of the company to escape appraisal.C These are encouraging as they put a limit on the power of the chairman to assess fellow directors.D Alternatively, questionnaires might be distributed to directors, forming the basis forfuture discussion.E One issue remains, however, when all the others have been dealt with.F lt is generally agreed that it is the chairman’s responsibility to ensure the regular appraisal of each member of the board.G However, one wonders how many companies have in place a formal appraisal processfor their board of directors.PART THREEQuestions 13-18●Read the article below about British companies and their performance in the Americanmarket, and the questions on the opposite page.●For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which may generate export earnings for their companies' shareholders in years to come. A long list of sponsors will support the initiative, which will involve a S3-million media campaign and a fortnight of events and exhibitions. The ultimate goal is to persuade more Americans that British companies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that Americans look for in British products. Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses. Fresh in the memories of all those concernedis the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster and the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirts that were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once its management decided it should take on the middle market, this success rapidly drained away. lt was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid—nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long and hard about what it takes to succeed in America and she takes it very seriously indeed. ‘ManyBritish firms are quite patronising about the US,' she sa ys. ‘They think that we’re so much more sophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American who has been much more skilled at tapping into an idealised Englishness than any English company. Also, many companies don't bother to study the market properly and think that because something’s successful in the UK,it’s bound to be successful over there. You have to look at what you can bring them that they haven’t already got. On the whole, American companies are brilliant at the mass, middle market and people who’ve tried to take them on at this level have found it very difficult.’This time round it is just possible that changing tastes a re running in Britain‘s favour.The enthusiasm for massive, centralised retail chains has decreased. People want things with some sort of individuality; they are fed up with the banal, middle-of-the-road taste that America does so well. They are now looking for the small, the precious, the ‘real thing’, and this is precisely what many of the companies participating in the initiative do best.13 The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14 In the writer’s opinion, the proposed venture will be different to previous onesbecauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15 The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16According to the writer, Polly Brown’s mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17 Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.PART FOURQuestions 19-33● Read the article below about plans for a new telephone banking centre.● Choose the best word to fill each gap from A , B , C or D on the opposite page. ● For each question (19-33), mark one letter (A , B , C or D ) on your Answer Sheet. ● There is an example at the beginning, (0).19 20 21 22 23 24 25 26 27 28 29 30 31 32 33PART FIVEQuestions 34-45● Read the text below about how consumers decide what to buy.● ln most of the lines (34-45) there is one extra word. lt is either grammatically incorrector does not fit in with the meaning of the text. Some lines, however, are correct. ● lf a line is correct, write CORRECT on your Answer Sheet.● If there is an extra word in the line, write the extra word in CAPITAL LETTERS onyour Answer Sheet.● The exercise begins with two examples, (0) and (00). B plantB invested B engaging B teamwork B improve B uniformC function C funded C containing C enterprise C grow C extensiveD situation D paid D involving D collaboration D advance D universalA facility A assisted A consisting A venture A benefit A inclusiveA help A facts A acquire A necessitate A reorganisation A announcement A method A achieved A mindB contribute B reasons B gain B ease B reassignment B publication B step B taken B regardC provide C data C attract C support C relocation C notice C point C drawn C accountD combine D evidence D win D enable D replacement D acknowledgement D action D earned D noteWRITING 45 minutesPART ONE●You have been informed that next Wednesday your company’s computer system will beclosed down so that improvements can be made.●Write an email to all staff in your department:•saying what time on Wednesday the system will be closed down•suggesting how staff should prepare for this•saying how the system will be better after the improvements.●Write 40-50 words.PART Two .●You work for PJT Ltd, a manufacturing company. You need more staff in your department andyour line manager has asked you to write a report explaining why.●Look at the information below, on which you have already made some handwritten notes.●Then, using all your handwritten notes, write your report.●Write 120-140 words.LISTENING 40 minutes (including10 minutes’ transfer time)PART ONEQuestions 1-12●You will hear three telephone conversations or messages.●Write one or two words or a number in the numbered spaces on the notes or forms below.●After you have listened once, replay each recording.Conversation One(Questions 1-4)●Look at the notes below. t●You will hear a woman calling a colleague about a factory visit.Conversation Two(Questions 5-8)●Look at the form below.●You will hear a woman calling a recruitment agency.Conversation Three(Questions 9-12)● Look at the notes below.● You will hear a journalist phoning the Managing Director of Shipton's Foodsabout his firm’s website.PART TWOQuestions 13-22Section One(Questions 13-17)● You will hear five short recordings.● For each recording, decide what the speake r’s strategy is for success in management. ● Write one letter (A-H ) next to the number of the recording.● Do not use any letter more than once.● After you have listened once, replay the recordings.13 .............................. 14 .............................. 15 .............................. 16 .............................. 17 ............. L ................ Shipton's Foods Company website is maintained by their (9) ................................................................. .......................................................................................................................................... Main function of site is to give information about their (10) ...............................................................................................................................to trade customers. The company currently has plans for(11) ........................................................................................................................................................................................................................................................................ Priority for developing website: it must be (12) .............................................................. ..........................................................................................................................................Section Two(Questions 18-22)● You will hear another five recordings.● For each recording, decide what the speaker’s main reason is for makin g the phone call. ● Write one letter (A-H ) next to the number of the recording.● Do not use any letter more than once.● After you have listened once, replay the recordings.18 .............................. 19 .............................. 20 .............................. 21 .............................. 22 ..............................PART THREEQuestions 23-30● You will hear Sophie Garland, the General Manager of Daylong Leisure Centres, and JamesPinot, the Operations Manager, discussing problems at the Nottingham centre.● For each question (23-30), mark one letter (A , B or C ) for the correct answer.● After you have listened once, replay the recording.23 What does Sophie say about the Nottingham centre's problems?A She doesn’t know what has cau sed them.B She hadn’t expected Nottingham to have problems.C She doesn’t think they will continue for long.24 James says the European division solved a similar problem byA closing some centres.B advertising the centres.C investing in the centres.25 Sophie proposes that the Nottingham centre shouldA be sold to a company in a different sector.B continue to operate as a Daylong Centre.C remain a leisure centre but under different ownership.26 James believes that the main cause of the problem isA a change in consumer tastes.B the design of the centres.Cthe economic situation.27According to Sophie, advertising wouldA take time to improve the figures.B produce only temporary results.C improve the company’s image.28James suggests that part of the solution is toA reduce opening hours.B employ staff on lower wages.C limit the promotional offers.29 The Board wants to sell the Nottingham centre becauseA the company’s share price has been falling.B it would fetch a good price.C they need to compensate for losses.30 Sophie finally agrees to propose to the Board that theyA keep the centre running as normal.B allocate money for extra promotions.C give the centre a chance to reduce its costs.You now have 10 minutes to transfer your answers to your Answer Sheet.SPEAKING 14 minutesSAMPLE SPEAKING TASKSPART ONEln this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.PART TWOIn this part of the test, you are asked to give a short talk on a business topic. Youhave to choose one of the topics from the three below and then talk for about oneminute. You have one minute to prepare your ideas.PART THREEln this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidatesStaff MagazineYour company is planning to introduce an internal magazine to keepstaff informed of company developments.You have been asked to help plan the staff magazine.Discuss the situation together, and decide:●what type of information to include in the magazine●which type of staff should contribute to the magazine.For three candidatesFollow-on questions。
BEC中级真题阅读精讲-第3辑T1P3 跨洋英国公司
BEC中级真题阅读精讲:第3辑T1P3 跨洋英国公司BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which may generate export earnings for their companies shareholders in years to come. A long list of sponsors will support the initiative, which will involve a ￡3-million media campaign and a fortnight of events and exhibitions.The ultimate goal is to persuade more Americans that British companies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that Americans look for in British products.Instead of exclusively promoting the major corporations, this time thereis more emphasis on supporting the smaller, more unusual, niche businesses.Fresh in the memories of all those concerned is the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster andthe belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined.When it positioned itself in the US as a niche, luxury brand,selling shirts that were priced at $40 in the UK for $125 in the States,the strategy seemed to work.But once its management decided it should take on the middle market, this success rapidly drained away. It was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid-nineties.。
剑桥BEC真题中级第三辑口语解析(Part2MiniPresentation)剖析
path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.
In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team.
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要求重复
Pardon?
What did you say just now?
Do you mind say it again? 【参考范例】
When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to
补充 要点
要点 Informing colleagues and clients 通知同事和客户 Delegating essential tasks 分派必要的任务 Setting goals 设定工作目标 Creating checklist for packing 列出行李清单
原因 Involvement 参与
Efficiency 效率 Productivity 生产力 Equipment 设备
【词汇 & 短语】
同事 colleague 旅程、行程 itinerary
完成 accomplish 目的地 destination
预约 booking
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第三辑Test1Part one这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
这套题目的答案稍微有些隐晦。
第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。
答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。
Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。
选B。
第二题，说为专业市场生产产品可以增加利润。
答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。
看英英解释：a small area of trade within the economy, often involving specialized products。
improve its margins也就是increase profits，选D。
第三题，说Flacks可能需要改变它的一个设备的功能。
这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。
他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。
也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。
第四题，说Flacks可以利用现有的技能来进入一个新的市场。
答案是A段的这么一句：They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts。
他们需要进入一个更有发展前景的市场，一个需求增长并且公司可以利用现有技能和合同的市场。
exploit existing skills也就是utilise its current expertise。
第五题，说Flacks可以考虑关闭现有的生产设备。
这题也有些隐晦，答案是这么一句：think about outsourcing all this work abroad。
关键就在于outsource这个词的意思：turn to outside suppliers or manufacturers外购。
既然是要考虑outsource——turn to outside manufactures，那么也就是可以考虑关闭自己的生产设备了。
选B。
第六题，说Flacks应该考虑发展同领先的连锁商已经建立起来的关系。
答案在C段：build on their relationships with the big stores发展他们同大商店的关系。
第七题，说扩展产品范围对劳动力来讲不是问题。
答案在A段：They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride.他们可以考虑品牌扩张——这不是一个巨大的跳跃，在销售力量的步调范围之内。
言下之意，不是问题。
选A。
Part two：《Evaluating the performance of the board》，评估董事局的表现。
众所周知一个公司里面是经常对员工的表现进行评估的，那么谁又来评估董事局的表现呢？这篇文章讲了对董事局表现进行评估的重要性和一些方法。
第八题，前面说对董事局的表现进行评估是很重要的。
空格后面的句子中有another reason，可见这个第八空应该填入对董事局表现进行评估原因的句子。
B符合这一特点，为什么要进行评估，因为“如果决策层是公司唯一逃避评估的成员的话，其他的员工会视之为不公平。
”第九题，前面说小公司会发现这种评估过程更容易操作。
空格后面一个however，说大公司的决策层会认为评估是对他们地位的一种挑战。
可见这个空格应该填入表示小公司愿意接受评估的句子。
A符合这一特点：通常这些公司的决策层会很乐意接受批评，因为这可以防止他们犯错误。
这里的such companies是个暗示，可以和前面的smaller companies对应上。
第十题，前面问怎样对公司的董事局进行评估。
那么很明显，后面跟的句子应该和评估的方式方法有关。
符合这一标准的只有F：一般认为确保对董事局里每个成员的定期评估是主席的责任。
也就是说是依赖于主席进行评估。
responsibility是个关键词。
第十一题。
第五段依然是讲评估的方法，具体的过程。
空格的前面说主席可以单独会见董事局的每一个成员，或者是集体在一起谈话。
空格后面说这些可以询问人们关于董事局主要任务以及委员会的工作进展情况的意见。
ask for people’s opinion是个关键点，什么可以询问人们的观点？调查。
选D，questionnaires是个关键的暗示：或者，也许可以给经理们分发调查问卷，形成未来讨论的基础。
第十二题，这一空前面说有调查显示对董事局成员进行评估的方法有所改善。
空格后面来了一个疑问，提出没有人评估主席。
可见第十二题有转折的意思，选E，有关键的连词however,而且E的one issue remains，正好对应最后一段最后一句话的一个问题。
内容上也吻合。
Part three：《British companies across the Atlantic》，跨洋英国公司。
有一批在本土干的不错的英国公司，雄心勃勃的要在大洋彼岸的美国去大展拳脚，结果遭遇了滑铁卢。
文章根据这些公司的经验和教训，说明了去海外开拓市场的注意事项。
13题，问英国商人去美国的主要原因是什么。
答案是第一段的最后一句话：The ultimate goal is to persuade more Americans that British companies have something to interest them.终极目标是是更多的美国人信服英国公司有可以吸引他们的地方。
说的这么婉转动听，其实意思就是：要美国人买他们英国人的产品。
答案是A。
ultimate goal可以对应于main reason。
14题，说在作者的观点里，所推荐的企业（proposed是recommended的意思）不同于上次的一批，原因是什么。
答案是第二段的最后的一句：Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses.这次的重点更多的在于支持规模小一些的特色企业，而不是单独促进大公司。
也就是说这次和上次的区别在于重点扶植的对象不同。
选B：less well-known companies will be better represented。
不那么出名的一些公司将得到更好的展现。
represented在这里的意思是be present to a particular degree.看一个例句：Abstraction is well represented in this exhibition. 15题，问作者认为Carringtons错误的地方在哪。
答案是第三段的最后一句：the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.认为自己可以给一些大的美国商店玩一下连锁的戏法，结果杯具了。
也就是答案C所说的认为他们强于美国对手。
Show some of the great American stores a retailing trick 是关键点，理解了这个就好做出答案。
16题，问依作者之见，Polly Brown的错误在什么时候发生的。
答案在第四段，前面说当这个公司将自己定位于一个特殊的奢侈品牌时，战略似乎是奏效的。
但是当管理层决定去攻占中级市场时，成功的果实很快被榨干了。
所以答案是B：试图去吸引一个不同类型的消费群体。
a different type of customer可以对应于take on the middle market。
take on在这里是occupy 的意思。
17题，问Sarah Scott说英国公司要想在美国成功必须怎么样，答案在第五段。
这个人在第五段前面讲了很多英国公司的缺点，比如自以为是。
最关键的句子是这么一个：You have to look at what you can bring them that they haven't already got.给他们带来他们现在还没有得到的一些东西。
也就是说要填补现有市场上的一些空白。
选A。
18题，在美国成功取决于什么。
答案在第六段。
说人们需要有一点个性的东西，而这正好是从事于这个领域的很多公司可以做的。
答案选D：建立一个独特商品提供者的名声。
uniquegoods是关键词，可以对应things with some sort of individuality。
Part five：《Consumer Behaviour》，消费者行为。
文章分析了一些影响消费者行为的因素。
34题，evaluate是及物动词，后面直接接宾语。
evaluate the alternatives，评估替代的选择。
with多余。
36题，如果是respond to，后面应该要接宾语，而这里的respond to后面的是副词，所以直接用respond表示反应，to是多余的。
38题，这里并没有因果关系。
完整的句子是这样的：for purchases where the risk of making the wrong decision is greater,(so)the search for information is more important.意思风险越大，收集信息越重要。