商务写作写作课件 写作6.1Microsoft PowerPoint 演示文稿

products. Write a full business letter asking him to send you a
catalogue.
Style and Tone
Style is the way you use words to achieve a certain tone, or impression. You can vary your style---your sentence structure and vocabulary---to sound forceful or passive, personal or impersonal, colorful or colorless.
例题
You are the owner of a clothing factory. A customer has sent you a letter summarising a recent negotiation. You have written some notes on the letter. Write a 120 - 140 word reply to the buyer using the letter and your notes. Write on your Answer Sheet.
Business letter classification:
1.Establishment of business relations 2.Enquiry 3.Offer 4.Business negotiations (counter-offer, declining a counter-offer) 5.Conclusion of business (sales contract or confirmation, purchase contract or confirmation) 6.Sales promotion 7.Order and the fulfillment 8.Letter of credit (urging the establishment of L/C, L/C amendment, extension of L/C) 9.Shipment (urging shipment, shipping advice) 10.Repeat order 11.Insurance 12.Claim (to lodge a claim, to settle a claim) 13.Other forms: Ask for an agent Processing trade Compensation trade Establishing a joint venture
Warming up:
ห้องสมุดไป่ตู้
contact mention amplifier water filter be of service to you invitation emergency repair maintenance fixed price colleague associate exchange viewpoint The Trade Fair office space property agents security crack label brand make crate minimum maximum replace bottled soft drinks fill up fill in disposable fill out trouble-free handle furnish oversight remittance negotiation amendment commission irrevocable big-ticket items bill and collect binding agreement blind vendor discount book income book loses
The main message Giving information: I thought you might be interested to hear about… Requesting information or action: I was wondering if you could help me. Complaining: I am afraid we have a small problem. Giving bad news: I am afraid I have some bad news. The close I look forward to… Please give my regards to… Please pass on my best wishes to…
Structure:
An opening--This mentions your feelings about the last contact you had with each other. The main message--This says why you are writing now and give the details. The close--This talks about the future and often mentions some personal information.
Not possible - 15th at the earliest I trust you will find this in order. I look forward to your written confirmation in due course. Best wishes Stephanie powell Chief Purchaser
Useful expressions for personal business letters The opening Thank you for your letter/telephone call/telex/fax It was a pleasure to… It was good to… It was a pity that… I am sorry that…
Writing (test yourself) Last month you went to dinner with a group of people and you met John, from America. He told you about the telecommunications products that his company makes. You also met his colleague, Tom, who unfortunately had a broken arm. You now want John to send you details of his company’s
Your use of language is one of your credentials, a badge that identifies you as being a member of a particular group. Although your style should be clear, concise, and correct, it should also conform to the norms of your group.
Mrs P Mirza Lahore Textiles 6 Ocean Road LahoreSo are we! Dear Parveen So are we!
It was good to see you again last week and we are delighted that your silk blouse will be included in our winter catalogue. Which colours? As promised, listed below are the points agreed at the meeting. 1. The contract is for the Sheba range of silk blouses in three colours. 2. You will grant us exclusive import rights for the blouses in the UK. 3.The quantity will be 5,000 pieces, with a further option of 3,000. 4.The price per piece will be $ 5.65 for the first 5,000. You will confirm the price for the optional 3,000 pieces. $ 5.25 for the option pieces 5. Payment will be by letter of credit. 6. The initial order will be ready ex factory by 1 August 1999.
Tone is best thought of as the attitude that shows through a communication. The first step toward getting the right tone is to think about your relationship with the audience. Who are you and who are they? Are you friends of long standing with common interests, or are you total strangers? …Your answers to these questions will help you define your relationship with the audience so that you can use the right “voice” in your message.