自考 商务英语写作 课件 商务英语的文体
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商务英语应用文写作-讲义PPT课件
Mr David Cook at Dinner
on Monday,7 August,at 7.30 p.m at the International Club
R.S.V.P. TEL:1234567
2020/10/13
27
樂意赴約
David Cook accepts with pleasure Mr and Mrs Robert Brown‘s kind invitation for dinner on Monday 7 August,
Very truly yours:
(簽字處)
Echo
Encl.Price List
2020/c1c0/.1o3ur Branch Offices
22
改良式
The Foxconn Company Shenzhen,China TEL: Fax: Cable:6789 E-MAIL:
Your ref:C9246
Foxconn Company, 105 M inzhi Road Shenzhen , China
2020/10/13
10
信內地址
5.給某公司,但注明一位具体人收閱和經辦.
用“ATTN” OR “ATT”表示,置于收信人名 稱地址之下
Foxconn Company, 105 M inzhi Road Shenzhen , China ATTN: Mr.Smith
Our ref:b0234
Date:April 24,2001
The Hill Company 108 Chestnut Street Newyork,U.S.A.
Gentlemen:
Subj:Sales of Washing Machine
on Monday,7 August,at 7.30 p.m at the International Club
R.S.V.P. TEL:1234567
2020/10/13
27
樂意赴約
David Cook accepts with pleasure Mr and Mrs Robert Brown‘s kind invitation for dinner on Monday 7 August,
Very truly yours:
(簽字處)
Echo
Encl.Price List
2020/c1c0/.1o3ur Branch Offices
22
改良式
The Foxconn Company Shenzhen,China TEL: Fax: Cable:6789 E-MAIL:
Your ref:C9246
Foxconn Company, 105 M inzhi Road Shenzhen , China
2020/10/13
10
信內地址
5.給某公司,但注明一位具体人收閱和經辦.
用“ATTN” OR “ATT”表示,置于收信人名 稱地址之下
Foxconn Company, 105 M inzhi Road Shenzhen , China ATTN: Mr.Smith
Our ref:b0234
Date:April 24,2001
The Hill Company 108 Chestnut Street Newyork,U.S.A.
Gentlemen:
Subj:Sales of Washing Machine
商务英语写作 全套课件共278页PPT
Write simply, clearly, courteously, grammatically and to the point.
Paragraph correctly with one topic in each paragraph. Make sure that your typing is accurate and the display artistic, aiming at an attractive and pleasing appearance for your
Body of the letter is the main part of a letter. It expresses the writer’s desires, opinions, purposes, etc. So it should be carefully planned and paragraphed, with the opening sentence referring to previous correspondence, the actual message of the letter and the closing sentence referring to your intentions, hopes or expectations concerned with your future actions or plans. When writing, the writer should pay attention to the following:
10
letter.
Structure of BusinessFra bibliotekLetters
8) Complimentary Close
Paragraph correctly with one topic in each paragraph. Make sure that your typing is accurate and the display artistic, aiming at an attractive and pleasing appearance for your
Body of the letter is the main part of a letter. It expresses the writer’s desires, opinions, purposes, etc. So it should be carefully planned and paragraphed, with the opening sentence referring to previous correspondence, the actual message of the letter and the closing sentence referring to your intentions, hopes or expectations concerned with your future actions or plans. When writing, the writer should pay attention to the following:
10
letter.
Structure of BusinessFra bibliotekLetters
8) Complimentary Close
商务英语应用文写作教学课件Module Four
Now, write the report on the following findings.
05 Training & Practice
Message of Writing Task:
1."Recent years, our company has lost its advantages over its competitors. So we need to do something." (105 staff) 2. "We are not satisfied with the old pattern of production." (54 staff) 3. "The future is unknown, we'd better be conscious..." (29 staff) 4. "Does that mean we will take great risks on finance?..." (31 staff)
Product descriptions and instructions may be printed on the package of the product or printed to a pamphlet.
02 Guidelines for Writing
In order to save the reader’s time and energy, the manuals are usually written based on the following rules:
分析… 从…得出关于…的结论 信息获得于… 建议… 报告关于（解释） 报告目的是调查（研究）…
调查结果显示…
05 Training & Practice
Message of Writing Task:
1."Recent years, our company has lost its advantages over its competitors. So we need to do something." (105 staff) 2. "We are not satisfied with the old pattern of production." (54 staff) 3. "The future is unknown, we'd better be conscious..." (29 staff) 4. "Does that mean we will take great risks on finance?..." (31 staff)
Product descriptions and instructions may be printed on the package of the product or printed to a pamphlet.
02 Guidelines for Writing
In order to save the reader’s time and energy, the manuals are usually written based on the following rules:
分析… 从…得出关于…的结论 信息获得于… 建议… 报告关于（解释） 报告目的是调查（研究）…
调查结果显示…
商务英语写作概述ppt课件
The ability to write effectively is a valuable
business asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
BUSINESS WRITING
商务英语写作
Course Outline
2023/11/10
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1
Text Book
商务英语写作(修订版)
BUSINESS ENGLISH WRITING
胡英坤 车丽娟 主编 外语教学与研究出版社 2013.8
2023/11/10
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2
Contents
1 An Overview of Business W商务ri写tin作g概述 2 Structure and Style of Bus商in务e信s函s 的Le结t构te与rs格式 3 Sales-related Inquiries and询R盘e与p回li复es 4 Orders and Confirmation L订e单tt与er确s认函 5 Letters about Shipment 装运函
The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader.
2023/11/10
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商务英语书信写作ppt课件
• Dear Mr. X • Dear Ms. X • Dear Mrs. X • Dear Miss. X
• Dear Sir • Dear Madam • Dear Sir or Madam
• Dear Customer • Dear Clients • Dear Users
• Prof. John Baker • President John Baker • Doctor John Baker
• Please confirm if you would like to go ahead with the project.
• Please confirm our reservation.
• Please give me a call to confirm that the order has arrived.
• We have been asked to check the invoices again. There are some problems with this month’s closing.
invoice 发票 closing 会计决算
• This is just a quick note to let you know that my phone extension has been changed to 522.
• Just a quick note to remind you to set your automatic email before you go away.
Confirming 确认
• I am writing to confirm your appointment to the position of Marketing Manager. Congratulations.
• Dear Sir • Dear Madam • Dear Sir or Madam
• Dear Customer • Dear Clients • Dear Users
• Prof. John Baker • President John Baker • Doctor John Baker
• Please confirm if you would like to go ahead with the project.
• Please confirm our reservation.
• Please give me a call to confirm that the order has arrived.
• We have been asked to check the invoices again. There are some problems with this month’s closing.
invoice 发票 closing 会计决算
• This is just a quick note to let you know that my phone extension has been changed to 522.
• Just a quick note to remind you to set your automatic email before you go away.
Confirming 确认
• I am writing to confirm your appointment to the position of Marketing Manager. Congratulations.
贸英语写作课件Unit1商务信件格式-PPT精选文档
Section1 The Basic Principles of Business Letter Writing (商业书信的基本写作原理) "You-attitude " is not so simple as only to use "you" instead of "I" or "we " , what works is rather the writer's spiritual attitude . Another thing , remember to emphasize the positive , pleasant facts , stressing what can be done and focusing on ideas that help to form favorable impressions on you. This can be seen clearly from the following examples : A. (poor) Apparently you misunderstood our order . Anyway you shipped the wrong thing . B. (better) Apparently our instructions are not clear , with the result that the wrong article was shipped .
本课程的目的是学习外贸业务书信的标准格式， 了解通过哪些途径来发展新客户，开拓新市场， 如何进行询购某商品，怎样报盘和还盘，怎样 灵活运用付款方式，如何做到重合同守信用， 怎样去审查信用证，做到不出差错，在理赔和 索赔中做到有理有利有节；学会拟写信函和电 传传真的写作技巧。
商务英语写作课件
Learn the proper format and
structure of business letters to
communicate with professionalism.
3
Reports and Proposals
Discover the key components and techniques for writing impressive business reports and proposals.
Writing Concise Emails
Learn techniques to convey your message effectively in a concise and clear manner.
Email Etiquette
Understand the importance of email etiquette and best practices for professional email communication.
Building Rapport
Discover techniques for establishing a connection with your audience through your writing.
Cultural Sensitivity
Understand the importance of cultural awareness and how it can impact your business communication.
Understanding the Target Audience
Identifying Your Audience
Learn how to analyze and understand your target audience to tailor your writing effectively.
《商务英语写作》课件Persuasive Letter
B
Formats of Persuasive
Letters
Formats of Persuasive Letters
First of all you need to get the attention of your reader.
A
(AIDA)
Next, you need to explain the advantages and benefits of your idea or product.
A Analyze the reader
B Know the product or service
C Emphasize benefits D Understate the price, unless
it is an obvious bargain E Enclose more details
to deliver knowledge and motivate the students to learn
to sale services and products
Politicians
Teachers
Businessmen
(purposes: political, educational and commercial)
Contents
A Definition
C Types of Sales Letters
B Formats
D Tips For Writing Sales Letters
A
Definition of Persuasive
Letters
Definition
• It is the use of written language to make a reader accept a message that the writer intends to deliver and then act according to the message.
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• our reserves of oil are becoming smaller and smaller.
• Our reserves of oil are shrinking.
• We hope that you will reapply with our company again next year.
简练的句子
• 1删除重复的词语和词缀 • true fact • circulated around • transport across • united together • repeat again • new innovation • plain and unadorned • industrious and hard-working
• (4）商务英语措辞礼貌，讲究客套。措词婉转、诚恳、却又不卑不亢，忌盛气凌人， 强人所难。礼貌是缓和紧张气氛，赢得善意尊重的有效手段。所以，尽管竞争激烈， 但表现商务交际上总是彬彬有礼。商务英语中的这种措词婉转手法貌似平常，效果却 很大，婉转的语言比强硬的措词更有力量，这也反映出国际商务交往中既严格又灵活 的语言运用规律。
• 实用性 商务英语属于实用性英语，随着应用的发展，其内涵已包容了与商务有关的 所有领域，不再局限于“外贸函电”和“外贸英语”的狭窄范围，发展成为了包括国 际贸易、金融、营销、管理、电子商务和跨文化交流等在内的完整的商务英语体系。 商务英语是中国职员在外企里工作时使用的最基本的、也是最为重要的工具。受过商 务英语特殊培训的学员，因对企业的商务背景理解更为深入，交流更为有效自由，从 而在外企中更能得到认可。
• 2.语态、时态特征
普通英语中被动语态随处可见，多用于描述的语句。商务英语则不同，句子的动作主 体通常比较明确，均慎用被动语态。这是因为国际商务活动中责任与义务必不可少， 动作主体不清，则责任不明，难以让对方信赖。商务英语中多用现在时态，少用将来 时态。
商务英语的文体特征
• 专业性 商务英语的词汇具有明显的专业特征。商务英语语境决定或制约着部分词汇具 有特殊的商务语义。译者应充分认识到商务词汇对语境的依赖性，不要将其混同于一 般词汇。普通英语中balance和quote的含义分别为“平衡”和“引用”，但在商务语 境中，它们却有着特殊的含义。例如：We strongly demand immediate full or partial payment with a statement of when you will pay the balance.（我们强 烈要求你们马上全部付款或者部分付款，但要说明何时将余款付清。）；Their prices are always quoted in dollars.（他们的价格总是以美元报价。）
• There are at present nearly 300 million credit cards in use.
• In addition, we are also including a current price list. • The auut we’ll be
• 简洁性 简洁性是商务英语的另一个文体特征，从其格式用语的使用即可见一斑，其 格式有“if+形容词（或过去分词）”或“as+过去分词”，如：if available，if possible或as agreed，as required等。例如：I am sending a catalogue as required.（我将目录按要求寄出。）；The new car will be launched with a nationwide sales campaign if practicable.（如果可行的话，新型汽车将以开展全 国范围的销售活动投放市场。）这种格式用语由于其简洁的形式和其内隐的语言结构 张力，使用起来比较灵活，例如，as agreed可以扩展为as it is（was，has been， had been）agreed，因此，可以用于不同时态的语言上下文中。
• (2）商务英语是商务活动的工具，通过阅读文献可以发现：商务英语常用简洁、易懂、 规范、正式的词，甚至法律语言，淡于修饰。这一特点是由国际商务交际的性质决定 的，因为国际商务交际非常讲究效益、效率，使用常用的词语便于交易双方的理解和 接受; 修饰语少，内容上直截了当。偏僻的词汇可能会增加双方沟通障碍，因而不受 欢迎。商务英语的词汇选择讲究精炼、严谨，很少使用口语化的、非正式的、生僻、 不规范的词或行话。
prepared no matter when the auditors arrive.
• 2 删除那些解释明白无误事实的短语 • Up above the bookcase above • In the color of blue • In the year of 1995 • An unneeded luxury • Forewarn in advance
Chapter Four 商务英语的文体
商务英语语言文体特点
• 1.词汇特色
• (1）商务英语属于专门用途英语，多用专业词汇。其语言上最显著的特点是：它是商 务实践、商务理论知识的载体，用词有明显的专业性。如商务函电、经贸英语、商务 合同、经贸英语翻译等。这些都毫不例外地涉及到经贸商务知识和专业词汇。
• (3）商务英语用词注意轻重，承诺留有余地，然而，数字与时间概念却比普通英语的 表达精确得多。因为，商务活动中承诺方式的不同意味着不同的责任和义务，承诺时 用词过于绝对或过分肯定，则缺少灵活性，而轻描淡写的承诺又给人以无诚意或不负 责任之感，因此，承诺程度的把握甚为关键。商务英语文件，尤其是合同中的时间和 数字概念表达须尽量准确，不能有丝毫差错，忌用模糊词。慎用夸张，比喻等修辞手 法，以免产生不必要的误解，因为商务文件通常是确定有关当事人权利和义务的依据。