Lesson 7bec新东方口语精品PPT课件
英语口语培训讲座PPT
Dialogue 4 A: Have a nice weekend! B: Thanks. You too!. A: Do you have any plans? B: Another day, another dollar. (和往常一样）
汇报日期
01
02
03
你认识……？
Do you know……
2
It’s been lovely to see you again.
3
Look forward to seeing you again.
4
祝你万事如意
All the best.
Best wishes.
Regards to your parents.
4
Send your parents my best.
Are you leaving for Guangzhou soon?
I guess so. Perhaps next Monday.
Dialogue 2 How are you getting along? I haven’t seen much of you lately. Keeping busy. Doing what? I am supposes to give you my oral defense(答辩） tomorrow. A: Well, keeping busy before oral defense is all in day’s work. be all in day’s work:不足为奇，司空见惯
汇报日期
感谢您的观看
Dialogue 2 A: I must run along now. I’ve enjoyed this evening very much. B: It was a pleasure having you. A: Every success with your research project. I hope it goes well. B: Thank. Take care then.
剑桥商务英语BEC 第七单元 学生用PPt
number of mobile lines (5) ten calls to technical support line (6) free guaranteeed broadband (7) connection 24 hours a day. broadband connection to (8)_your computer network or to a single computer. how much · first three months (9) 75 euros every month · after that (10) 120 euro · contract lasts (11) two years
批注本地保存成功开通会员云端永久保存去开通
Module 7
营销1121—25—杨瑶
7.1 Products and servives
Part 1 Reading Part 2 Grammar Part 3 Listening Part 4 Speaking Part 5 Reading
Part 1 Reading
Listening to the telephone conversation again and complete the missing information
Size of FC 12 W Height: __74______cm Width:___50______cm Depth:___65______cm Number of drawers ___two_______ Price FC12W¥__140________ FC12M¥___90_______ Colours FC12W:___red______wood finish FC12M:blue,__black________or grey metal
剑桥商务英语BEC 第七单元 学生用PPt
Part 2 Writing Booking enquires
1 Words 2 Sentences 3 Type of hotels
Words
prompt adj.敏捷的，迅速的. n.提示，付款期限 suitcase n.手提箱，衣箱 luggage n.行李；皮箱 technician n.技师，技术员；技术纯熟的人 confirmation n.确认，证实；证明，批准
Part 3 Exam practice
Exam Success Leave enough time to check: Your writing for spelling,grammar and punctution mistakes. That you have included all the relevant information. The number of words.
Words
Obtain Exception Circumstance Refund vi.获得，流行 vt.获得 n.例外，异议 n.情况，情形，环境 vi.&vt.退还，偿还，归还 n.退款，偿还，退还额
Sentences
1 When I arrived at the airport,the person at the check-in-desk wanted to see the credit card that I used to purchase the ticket.
Sentences
1 I called the airline to ask if my flight was on the time,and the man said that there might be a dely besause of the snow. 2 The last time Itravelled，it was the ari traffic controllers. 3 She said they were going to close the airport ,and she did not know for how long .
新东方bec中级口语讲义
BEC口语讲义Part 1 Interview:Sample ScenariosInterlocuter: Good morning. My name is X, and this is my colleague, Y. And your names are A and B?A: Yeah.B: Yeah.I: Thank you. Now, first of all, we‘d like to know something about each of you. Ms A, can you tell me a bit about yourself.A.My pleasure. As you know, my name is A. I‘m from Jiangsu Province. I‘m nowstudying in OO University. And I‘m majoring in international trade there.I: Thank you. Ms A. Now Ms B, can you tell me something about your ambitions?B: Yes, I am now a student with OO University majoring in business administration.I hope I can get my MBA and join a world famous multinational company. And after I have had enough experience, I am going to start a company of my own.I: Thank you, Ms B. And Ms A, could you tell me about your ambitions?A: A big question for me indeed. I‘ve never thought about it, but I bet I‘ll work towards a CEO of a big multinational corporation. That‘s my goal in life. And that‘s why I am spending so much time on English, business English in particular..I: Mr. A, you say you‘re spending a lot of time on business English. Do you think business English is difficult to learn?A: Not exactly, though it may be difficult at the initial stage. The thing is that you need to have some business knowledge before you start to learn business English.I: How about you, Ms B? Is it difficult for you?B: Not really. You know, I like English very much, and my major is business administration. So I have always found business English very interesting.* * * *I: Good morning, my name is X, and this is my colleague, Y. And your names are A and B?A: Yeah.B: Yes.I: Thank you. Now, first of all, we‘d like to know something about each of you. Miss A, can you tell me something about your work?A: My pleasure. I‘m working with APC Inc., which is a US-based company. I have worked there for three years on the international marketing side. I must say that it is a very interesting job. I love my job.I: Thank you, Miss A. Now Miss B, can you tell me about your activities outside college?B: Well, I do a lot of interesting things in my spare time. I often go shopping on weekends，something most of the young ladies like me do that in their spare time. And I have worked part time for several big companies. I think, by doing that, I can have some hands-on experience in business. That‘s very important for my future career.I: Thank you, Miss B. And you Miss A, can you tell me about your hometown?A: Hmm…well, my hometown is Nantong. It lies at the mouth of Yangtze River, the longest in China. It has a population of 5 million. There‘s quite some places of historical interests there. And the economy there is growing fast in my hometown. The friendly environment has attracted a lot of investment from overseas.I: Miss B, you said you‘d worked for several companies on a part time basis. Is there any other reason for you to work there apart from obtaining some work experience? B: Yeah. Obviously I can make some extra money from that. You know, my mother is now retrenched. It‘s really not easy for my parents to support me. And I don‘t want to be too heavy a burden for them.I: How about you, Miss A? Are you a part time by any chance?A: Oh, yes. But I don‘t work for companies. I teach several private students. I think teaching is a very interesting job, especially when I see my students are making progress. And just as Miss B said, money is an important consideration for me. So I teach for entertainment as well as for cash.Other possible questions:Life:What‘s your name? Where are you from? Do you think the place you are living in is an ideal place for living? Where do you like to live, in the city or in the countryside? Do you live near here? How did you come here?Work: Where do you work? What kind of work do you like? Who do you work for? What do you like best about your work? What do you think of your present job? What do you think of working at home? Do you like your boss? What kind of boss do you like best?Study: Where do you study? What kind of subjects do you like best? Do you like your school? How do you like exams at school?Hobbies: What do you often go shopping for? Do you like sports? What kind of sports do you like best? Do you think football is more popular in China than before? What are you hobbies? What kind of extracurricular activities do you like best? Why are you interested in golf?* * * *Part 2 Mini-presentation: (1 min preparation, 1 min talk)The structure of a good mini-presentation:I.Introduction: one or two sentences. No need to be very long.There are two ways of starting the question in BEC III ―how to…‘ and ‗the importance of…‘，and BEC II questions always start with ‗what is important when doing something‘So, for ‗how to…‘, you can always start with ‗Well, when it comes to xxing…, quite a number of things can be done.‘or ‗Well, as is known to all, it is very important to…The question is of course – how?‘For ‗ the importance of…‘, you can start with ‗Well, in my view, you should not underestimate the importance of …‘ or ‗Well, as is known to all, it is very important to…The question is of course –why?‘For BEC II, you can start with ‗Well, when it comes to xxing…, several vital factors must be taken into account. ‗ or ‗Well, as we all know, many factors must be considered when…, the questions is of course – which ones?‘Basically, ‗how to…‘ asks about methods, ‗the importance of…‘ asks about benefits, and ‘what is important when…‘ asks about factors to consider.II. Main body: 1st point + development sentences2nd point + development sentences(3rd , 4th points + development sentences) ……During the preparation, you should think of at least two points, in the form of key words or key phrases. Then you make a sentence using the each key word or phrase.There are four common ways to construct a development sentence：1.Explanation of the point : In this way, To put it another way, In other words, That is tosay, …so to speak, …let‘s say2.Stating Reasons : As a result, As a consequence, Consequently, Therefore, Due to, Thanks to,On account of3.Giving Examples: Say, For instance, For example, As a good example, By way of example4.Negative hypothesis : If…notBeginning: First of all, To begin with, For one thing, At the first stage, Initially, The company will begin by…Transition: And, And of course, Then, Besides, On the other hand, But more than that, Not only that, Apart from that, And an other thing, On top of that, What‘s more, Beyond those, But most importantly, But above all, Last but not least, Once…, Having (done)…III. Recapitulation or Conclusion: one or two sentences.All in all, In short, In a word, In brief, To summarise, To sum up, To recap, In conclusion, On the whole, Altogether, In a nutshell, To cut a long story shortYou can use the pattern ‗While there are also other considerations in… I believe the factors mentioned above are the most significant ones. ‗for ‗how to…‘ and ‗what is important…‘ questions. For ‗the importance of…‘, you can use ‗While there are also other arguments why… I believe thereasons mentioned above are the most significant ones. ‗* * * *Sample Mini-presentations:A. III-1. Career Development: how to fill a key vacancyWhen it comes to filling a key vacancy, a company will usually follow the same standard procedure. (开题)It will begin by producing an accurate job description of what it would like the successful candidate to do. （要点1，关键词job description）From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on. （发展1，解释）Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. （要点2，关键词recruitment method）This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter. （发展2，例子）Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through t he company‘s recruitment processes. （要点3，关键词recruitment processes）This might be interviews, psychometric tests or even hand-writing analysis. （发展3，例子）This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate （要点4，关键词negotiate terms）and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want. （发展4，解释）Even though different companies vary somewhat in their efforts to fill open posts, the steps mentioned above are very much the norm rather than the exception in any industry. （结论）B. III-11. Recruitment: the importance of having a good CVWell, in my opinion, you should never underestimate the importance of having a good CV. (开题)To begin with, in the majority of cases, your CV is the employer‘s first impression of you. （要点1，关键词first impression）Your first chance to impress your potential employer, let‘s say. （发展1，解释）As you should remember to your advantage, yo u‘ve got only 30 seconds to leave a positive impression on someone, whether he is a customer or a potential employer. （发展1，解释）But more than that, your CV also showcases your essential skills in order to compete in today‘s job market. （要点2，关键词skills）In other words, it provides an illustration of your skills to organize, summarize, prioritize and present information effectively, say, as well as your linguistic and communicative abilities. （发展2，解释）But above all, a CV, by its very nature, also indicates how your qualification and experience match your employer‘s requirements. （要点3，关键词qualification and experience）In this way, your prospective boss will be able to reach a sound decision on your suitability for the position. （发展3，解释）Even though employers these days use a variety of selection techniques, such as analyzing your handwriting or psychometric tests, a good CV is still the single most important part of any application. （结论）C. II-13. What is important when choosing a new supplier? Prices and discounts, ReputationWell, when it comes to choosing a new supplier, several vital factors must be taken into account.To begin with, I think we must consider the price of goods first. We can compare the prices offered by different suppliers and choose the one which is more reasonable. Because only if we get the supply at lower price can we make profits. Of course, it would be even better if the supplier can offer discounts to regular clients.Another point we should also consider is the location of the su pplier. We‘d better choose one who is not too far away from us. If the supplier is too far away, that will most likely increase the cost of transportation.Besides, it‘s also very important to consider whether the supplier is reliable. We would never choo se those who always deliver their goods late or those who can‘t ensure the quality of goods. Because late delivery may bring heavy loss to us, and quality is the lifeline of any business. Otherwise we may lose our own clients. So in this aspect, we must not make any concessions, and lower prices cannot be a valid mitigating factor.While there are also other considerations in choosing a supplier, such as reputation, means of payment, after-sales service, I believe the factors mentioned above are the most indispensable ones.D. II-36. What is important when choosing business premises to rent? Location, Length of contractWell, as we all know, many factors must be considered when choosing business premises to rent, the questions is of course – which ones?From my point of view, we should first take the location into consideration. Some companies choose to locate in office blocks downtown; some would like to be near the largest concentrations of their target customers. It depends largely upon the type of the company in question. Companies that provide services must be located within easy access. So they usually choose those places where there is convenient transportation.Another important facet to consider is the size of the premises. Nowadays, more and more large companies prefer an open, spacious working floor which allows colleagues to communicate and interact freely. Of course, a small company would not rent the whole floor. That will be a waste of space and an unnecessary cost burden.Last but not least, the length of contract should not be neglected. A fixed-term contract islegally binding and can only serve to make your situation worse in times of recession. Whenever possible, flexible contract arrangement should be preferred.While there are also other considerations in choosing business premises, such as rent and facilities, I believe the factors mentioned above are the most indispensable ones.E. III-7. Career Development: The importance of acquiring a range of skills throughout your careerWell, as is known to all, it is very important for a person to acquire a range of skills in the course of his career. The question is of course – why?When he has a range of skills, first of all, he is obviously more competitive than those who don‘t and therefore has better chances of surviving a downturn. To put it another way, companies are likely to retain highly skilled staff members even when mass layoff is inevitable.And that‘s not the only benefit. A person with a range of skills is more likely t o work his way to the top of the corporate ladder. In most companies, whether or not you have the appropriate skills is a relevant criterion for promotion.On the other hand, it will also be easier for a skilled employee to find a job outside his own company if he is not satisfied with his present job. In this way, acquiring a variety of skills in one‘s career offers more professional mobility.So, when all the benefits are taken into account, no wonder acquisition of skills is taken so seriously nowadays.F. III-8. Career Planning: how to assess the career opportunities provided by different types of companiesWell, when it comes to assessing different career opportunities, several vital factors must be taken into account.First of all, the type of company should be taken into consideration. Different types of firms have their own benefits and challenges. In a multinational company., say, you can learn international business management and culture, and as an icing on the cake, you may have more opportunities to travel abroad. However, English is the working language in multinationals. You have to be very good at English to work there. So state-owned companies may better suit some people.Salary should be another important consideration. As everyone knows, multinational companies usually offer higher salaries. But if you have just graduated from college, you shouldn‘t be too concerned about that. As a new hand, it‘s more important to gain more experience through working rather than earn quick money.After salary, we should not ignore other financial rewards in the form of fringe benefits. Some companies offer housing allowance, car allowance, children‘s education allowance in addition to salaries. Still others provide staff with free health club and cafeteria. And high tech firms often supplement salaries with stock options.Although there are also other considerations in assessing different careeropportunities, such as training, location, and good colleagues, I believe the factors mentioned above are the most indispensable ones.G. III-31. Human Resources: how to select the right staff for promotionWell, as is known to all, it is very important to select the right staff for promotion. The question is of course – how?For one thing, qualification definitely counts a great deal. A good qualification, especially an advanced degree, normally indicates high aptitude and a wide range of knowledge and skills. Even though we often hear clichés like ‗But degrees don‘t mean everything‘, in the real world, qualification actually means a lot.That said, there ARE certain skills and knowledge, or what we call flair, that come only from long-time hands-on experience. So it is only natural that the next thing to consider should be experience. Only by accumulating enough experience can an employee be totally at ease with his duties. Besides, experience can also tell us about his performance, track record, and leadership potential.Well, last but not least, personality should also be a factor in any staffing decision. Different positions require different personal qualities. The highest virtues for an engineer engaged in R & D, for instance, would be meticulousness and creativity. Yet for a sales manager, being energetic and outgoing is much more important because sales managers have to leave a good first impression upon their clients. But for any position, hard-working people are always welcome.So to recap, qualification, experience and personality are the three promotion criteria that we all need to keep in mind.H. III-62. Product Promotion: how to promote an imported brandWith so many people these days making a conscious decision to buy domestic products, the pressure on those companies wishing to promote imported brands is greater than ever before.Initially, a company needs to show how their product is superior to the local equivalents. Maybe it‘s better quality; maybe it‘s more stylish; maybe it‘s better image. Anyway, a company needs to show customers the benefits of being more adventurous in their buying decisions, in order to encourage them to move away from the home brands they currently use.Well, beyond that, if you market a product as something exotic or unusual, say, you‘re bound to attract new clients. As you may also have expe rienced, most people have a strong craving for things novel and unfamiliar. Of course, when the sense of curiosity wears off, such a strategy will usually fall short of expectations.Last but not least, cultural stereotypes are also a powerful selling tool. A cosmetics range associated with French chic, for example, is sure to attract customers. And if people are looking to buy a reliable car, there‘s no better label than ‗made inGermany‘. These national associations can also be exploited at the point o f sale. Playing French music in supermarkets, for example, is proven to improve the sales of French wine.All in all, if you want to successfully promote an imported brand, you need to give your customers a good reason to try something a little bit more exciting than their own home brands.I. III-70. Advertising: the importance of stereotypes in advertisingWell, I‘m very much convinced that you should never underestimate the importance of stereotypes in advertising.First of all, a stereotype is something enduring and easily identifiable to a whole national group. When an Asian audience see Eiffel Tower in an ad, they instantly conjure up the romantic image of Paris at night. And with that in mind, any product associated with French chic, say, cosmetics, perfume, and fashion, will become an easy sell. As another example, the German Audi designers in white lab coats are obviously obsessed with perfection. And so we can guarantee that any product we buy from them is going to be designed to perfection the moment we see this ad.What‘s more, stereotypes can make us feel good about our own value systems or customs. An ad targeted at a British audience might pit a refined Londoner against a brash New Yorker and that‘ll give the impression that the product we‘r e selling is obviously full of taste and discretion. And in this way, stereotypes reinforce the positive qualities in the minds of the viewers.And lastly, stereotypes make good comedy because everybody wants to laugh at other countries and people who are different. A fictitious aboriginal tribe once served as the backdrop for a celebrated cell phone ad. The contrast between the modern and the primitive kept the audience in stitches. And of course, if they‘ve had a laugh, they‘re more likely to remember the advert.So to sum up, stereotypes are useful to advertisers because they‘re basically a shorthand. You‘ve got thirty seconds to get your main selling point across. And with a stereotype you can do that in two.J. III-84. Marketing: the importance of packaging products appropriately In recent years, numerous factors have made packaging an important marketing tool.Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks -- from attracting attention, to describing the product, to making the sale. Among these, the first one is undoubtedly the most crucial function. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. Nowadays, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller‘s last chance to influence buyers. It becomes a ―five-second commercial‖. The renowned Campbell Soup Company, say, estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of$26 million worth of advertising. However, everyone‘s favorite success story on packaging involves the ubiquitous red Coke can. Marketers everywhere have emulated but rarely equaled the marketing power of its simple design. More recently, the picture of a smiling Tiger Woods, the golf guru, appears on the boxes of a certain brand of cereals, apparently to convey an image of fitness, energy, and vitality. The effort has not been wasted – its sales tripled in one year.In brief, while good packaging can serve many practical purposes, it is with its utility in effective product promotion that marketers are primarily concerned.K. III-87. Customer Relations: how to maintain customer interest in a company’s products Well, as is known to all, it is very important for a company to maintain customer interest in their products. The question is of course – how?I think there are several ways to do that. For one thing, we should always make sure that we provide our customers with quality goods and quality after-sales service, as these two aspects are indisputably the lifeline of any business. Continuous new product development and innovation in service are also necessary in reinforcing and expanding customer base.Apart from that, enough emphasis should be laid on the feedback from our customers. If necessary, prompt action should be taken to take care of their needs and demands.Finally, if possible we should provide some incentives to repeat customers. For example, we can grant a certain rebate to them if their purchases reach a certain amount. And offering coupons and free delivery to customers are also effective and feasible methods.All in all, we should try our utmost to keep our customers satisfied and fulfill their expectations. Only by doing so can we maintain clients‘ interest in our products.L. III-113. Production Development: the importance of R & D to a company To illustrate the importance of research and development to some firms, the level of annual investment in research and development by the top ten listed corporations in the States can serve as a telling indicator: each of these firms typically spends more than $1 billion on research and development per year. The question is, why?First of all, firms invest funds in research and development primarily in order to design new products. F or instance, Procter and Gamble‘s R & D resulted in its two-in-one shampoo and conditioner technology. This new technology has been used in its famous Pantene, Head & Shoulders products, which now enjoy a significant market share in various countries.On the other hand, companies also use R & D to improve the products they already produce. Again, Procter and Gamble has improved the technology of Tide detergent more than seventy times. And not surprisingly, Tide is now the leading detergent in North America.What‘s more, R & D can allow one firm a huge competitive advantage and therefore improve revenue streams dramatically. For example, Pfizer, one of the pharmaceutical titans, has successfully obtained patents for such best selling drugs as Benadryl, Listerine and Viagra. In other words, Pfizer now has the monopoly in these lucrative drugs. This ‗license to print money‘ comes directly from Pfizer‘s R & D activities.In short, firms that spend money on R & D have found to their delight that the benefits almost always exceed the expenses.M. III-130. Health and Safety: the importance of a safe working environment for maintaining staff moraleFirms that create a safe working environment not only prevent injuries but improve the morale of their employees as well. I feel strongly that this is something indispensable for any company.First of all, a safe working environment offers peace of mind to staff members and therefore can significantly motivate staff to enhance a firm‘s productivity. As a result, m any leading firms, such as Intel and GE, now identify workplace safety as one of their main goals. Not surprisingly, these are some of the best performing firms anywhere in the world.What‘s more, a safe environment can reduce the occurrence of workplace a ccidents, which are usually a source of staff dissatisfaction and low trust in the management. Taking safety measures can enhance staff loyalty and, in turn, moral. For instance, Levi Strauss and Co. imposes safety guidelines not only in its US facilities but also in Asian factories where some of its clothes are made. Starbucks, meanwhile, has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries, in an effort to buck against sweatshop-like working conditions. These two companies have been rated highly by their employees.In short, if you want to boost morale among your staff, or to put it in plain words, if you want to see enthusiasm, confidence, or loyalty in your workforce, then safety should have your prior attention.N. III-137. International Business: the importance of a global presence for a company With more mergers and acquisitions than ever before, I think it‘s becoming quite clear that a company in the future will need to have a global presence in order to compete in tomorrow‘s market place. This presence can give a company many competitive advantages.To begin with, say, it can give access to local market knowledge, which can help avoid some very, very expensive mistakes on account of cultural conflicts. The Matsushita Firm of Japan learned this at a price, when they, without knowing the negative connotations of the word in the US, first launched their products under the brand name of ―National‘. Only when they switched to ‗Panasonic‘ did the fla t sale become brisk.On top of that, a global presence can spread the risk of doing business. As the saying goes: Don‘t put all your eggs in one basket. If a company sells to more than one market, it can survive a downturn in any one of those markets, tha t‘s something for sure.And if a company becomes truly global, the size of the company means it can realize economies of scale, say, in advertising or distribution or shipping. It can also move its production from country to country and take advantage of the best conditions at any given time.So I think, all in all, when these things are taken into consideration, it‘s quite clear that any company not looking to establish a global presence in the future may not have a future at all.O. III-138. Business Ethics: how to encourage ethical behaviour from employees Figures show that more and more companies are now reporting their ethical performance and it‘s clear, I think, that companies now have to address the issue of ensuring ethical behaviour amongst their staff. The question is of course – how?To begin with, awareness is key. And in order to promote awareness for ethics, the company needs to put ethics high on the training and staff development agenda. The HR department, say, can sponsor some workshops or seminars on business ethics, or even invite some external experts for this purpose.Once these procedures are in place, the company then needs to spell out an official code of ethical practice and ensure that all employees have access to it and can understand it easily. The company then needs to implement an effective and anonymous system of reporting any breaches of this code. Some companies even benchmark their ethical practices against those of industry leaders and see how they‘re doing.I suppose it‘s also vital that companies ensure that their senior managers set a good example, ‗walk and talk‘ so to speak. If they don‘t behave ethically why should staff?All in all, whatever measures a company adopts, it needs to make staff understand why ethics is important not just to the company but also to themselves as well.* * * *BEC II Part 2 questions:Career 职业题1.What is important when looking for a new job? Location, Salary, Good colleaguesSee C, F--Last but not least, good colleagues are not a minor consideration either. As we all know,。
BEC高级第七单元UNIT7 PPT课件
for a manger to possess. (Exercise 3.p66)
reference: competent, efficient, powerful,
ambitious, cautious, convincing, leading, problem solving…
Think of a job you have performed alone. Imagine we are giving you three people to
Business topic: Managing people
1. Managerial qualities How do you understand the quotation? “ A bad manager confuses activity with performance”.
Number the most important qualities
Exercise 3(p72) rewrite the report Exercise 6(p73) Write a report on
employee training
1. 他们的活动有多少可以稳妥有效地委托给那些 资质稍浅的员工来进行？ 2. 现在已经委派官员着手起草解决方案. 3. 态度决定高度。 4. 我觉得董事长的改组计划难以接受. 5.dership Style reaching a consensus Coaching Leadership Style to develop employees
5. Management problems(P68) some idioms What do these idioms mean? 1 Too involved with the detail to be able to the wilder picture 2 Doesn’t want to be publicly embarrassed by being shown to be wrong 3 Only focused on one thing, and ignores other consideration 4 Takes on a task that they don’t have the time or capacity to do alone.
新概念英语第2册课件Lesson07(共26页)
More Exercises 注意介词的用法
e.g. to one’s surprise be full of = be filled with carry…into, take…off
Check the answers on Page 39
1.B 2. c 3. c 4. d 5. a 6.c 7. d 8. a 9. c 10. b 11. a 12. b
I was walking home when it suddenly rained.
We /do my homework
Lucy / visit my teacher/my friend
My friend /sit in theountains
At 11:15 while she was watching happily, the thief was steeling her bike.
At 11:10 she was sitting near the bank to watch others swimming.
She found his bike was stolen at 11:20 so she was calling to the police station at that time.
My uncle/swimming in the sea
My grandpa / fish near the beach
Judy /play tennis
Jack/play tennis
I/ stay at home and watch TV
They/ have a party
mother /clean my room
Lesson 7 Too late
经典商务英语教程unit 7(BEC剑桥商务英语不可缺少的材料)
商（买主）发给出口商（卖主）的
❖ vendor（卖主）\ vendee（买主）， consignor[kən'sainə(r), （发货人）\ consignee[kənsai'ni:] （收货人）
Our terms are cash within three months, i.e.(['ai'i:] ) on or before May 1.
❖ not(no)later than <BR> 用“not (no) later than +日期”英译“不迟于某月某日
❖ 例 13：本合同签字之日一个月内，即不迟于 12 月 15 日，你方须将货物装船。 Party B shall ship the goods within one month of the date of signing this Contract, i.e. not later than December 15.
❖ 2.7. by 与 before 当英译终止时间时，比如“在某月某日之前”，如 果包括所写日期时，就用介词 by；如果不包括所 写日期，即指到所写日期的前一天为止，就要用介 词 before。
❖ 例 8：卖方须在 6 月 15 日前将货交给买方。 The vendor shall deliver the goods to the vendee by June 15.(or: before June 16，说明含 6 月 15 日在内。)
❖ 2.6. on/upon 与 after
❖ 当英译“……到后，就……”时，用介词 on/upon，而不用 after，因为 after 表示 “之后”的时间不明确。 例 7：发票货值须货到付给。 The invoice value is to be paid on/upon arrival of the goods.
新东方BEC高口语 课件浓缩版
BEC HIGHER口语一、About the teacher: What Tracy 杨萃先can share with you: 著【这些道理没有人告诉过你】求职博客：（百度搜杨萃先博客）二、WHY BEC？（BEC＝500强面试的rehearsal）•BEC真题与500强面实题的惊人雷同（英文是BEC考题，中文是500强面实题）1.What do you think makes a good manager?–你觉得自己有领导能力吗?2.How do we build team work spirit?–举例说明你的团队合作能力。
3.Do you pay attention to small things in business?–我们的工作很细节，做久了会很无聊，你怎么看？4.What’s the importance of networking in business?–你如何看待关系网？5.What do you think of working late into the night?–我们的工作经常要加班，你怎么看这个问题？6.What are your ambitions for the future?–你的5年规划是什么？7.讨论：Your company is recruiting new sales reps. You areput in charge of the recruitment drive. Discuss and decide:(1) the procedures (2) the preparations–我们公司是一间欧洲的物流公司，请在曹操/刘备/孙权三个候选人挑选一名CEO。
✧上面这些问题，充分证明一个道理：企业要的，是聪明的思维+能表达意思的嘴巴，而不是流利的英语+混乱无逻辑的大脑。
✧打通你的思路，而不是背诵老师的模板，使BEC高级口语唯一的目标（部分同学可能期待的是学习大量商务知识和词句表达，然而，“输入”的任务已经由阅读/听力课程完成了，在口语课只能而且必须“输出“，原因很简单，你们毕业求职，企业面试所提问的问题，必须是”每个人有不同答案“，如果你的答案与别人雷同，那么，这一批雷同者谁也难不到好职位。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Marketing
市场营销
Marketing
市场营销
1. Seleting promotion mix 促销组合 advertising
promotion mix
demographic characteristics geographic distribution sales promotion
Marketing
市场营销
3. Maintaining clients quality products
maintaining clients
Why would customers be loyal to your products? Because they’re easliy operated, safe and durable. So it’s an essential element to keep customer defection rate low.
Nonstore retailing
Marketing
市场营销
2. Attracting clients package
attracting clients
advertisement price
promotion campaign
Marketing
市场营销
2. Attracting clients package
Lesson 7
本课内容
一
二
补充
Marketing
Promotion mix Attract customer Maintain customer
Part Ⅱ分类讲 解（2）
marketing Client staff
Marketing Handling complaint interview
attracting clients
A new product may easily build up its image and brand awareness in consumers’ mind by impressive advertising design or logo.
Marketing
attracting clients
Package catches clients’ eye by its delicate outer image, appropriate packing materials and smart profile.
Marketing
市场营销
2. Attracting clients advertising
Marketing
市场营销
1. Seleting promotion mix 促销组合
sweepstake 抽奖
freebie 赠品
distribution 分销
Personal selling / in-home selling
Retail / wholesale
Telephone retailing
市场营销
2. Attracting clients package
attracting clients
advertisement price
promotion campaign
Marketing
市场营销
3. Maintaining clients service
maintaining clients
二. Part Ⅱ 分类讲解（2）
例五：
5
client
What is important when…?
entertaining clients ● types of activities ● cost ● ●
二. Part Ⅱ 分类讲解（2）
例五：Biblioteka 5clientWhat is important when…?
entertaining clients ● types of activities ● cost ● ●
1. Entertaining clients consists of a series of activities, which may include sightseeing, a basketball match, a concert or ballet show, a fashion show, playing gulf or tennis and a formal meal.
Marketing
市场营销
3. Maintaining clients
customer defection rate 顾客流失率 rapport 融洽的关系 innovative idea follow-up service image pricing
二. Part Ⅱ 分类讲解（2）
4
Marketing
What is important when…?
introducing a new product range into the
market
● Timing ● Advanced publicity
练习
●
●
二. Part Ⅱ 分类讲解（2）
5
client
entertaining clients handling complaints
1. Entertaining clients consists of a series of activities, which may include sightseeing, a basketball match, a concert or ballet show, a fashion show, playing gulf or tennis and a formal meal.
quality products customer satisfaction survey
discount
Marketing
市场营销
3. Maintaining clients service
maintaining clients
It’s important to offer good service. It can not only keep regular customers, but also attract potential customers. So a company must provide service which can meet or even exceed customers’ expectations.