英文商业计划书模板

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商业计划书英文的例文

商业计划书英文的例文商业计划书是一份全方位的项目计划，其主要意图是递交给投资商，以便于他们能对企业或项目做出评判，从而使企业获得融资。

现在的经济时代是经济全球化，国内外合作十分频繁，国内很多企业都获得了国外投资机构投资。

争取国外机构进行投资，撰写一份英文的商业计划书自然十分必要，为您推荐的商业计划书英文的例文，供您参考!英文商业计划书【1】Inapplyingforastudentvisaandintheprocess,oftenwillbeaskedto writeastudyplan(studyplan),manyforeignfriendsoftennotclearstudyplanandpersonalstatemen t(personalstatement)differenceandstyleofwriting,theauthorha slongbeenengagedinstudentwriting,duetothebinationoftheirown experience,introducethelearningprogramthewritingofthebook.Generallythestudyplancanbesubmittedtofallintotwocategories, bothtotheembassyforvisa,orapplyforadmissiontotheschoolisbyt he.Toapplyforschoolprogramsfromtheessenceandthepersonalstatementisthesametypeofinstruments,abouttheschoolapplicationcateg orylearningplancanrefertoapersonalstatementofthearticle,thi sarticlemainlyintroducesthesubmissionoftheembassyvisawithas tudyplan.EuropeandtheUnitedStates,especiallyimmigrantsfromcountries, suchasAustralia,NewZealand,Canadaandothercountriesforintern ationalstudentvisatimeareoftenaskedtoprovidelearningplan,le arningthroughplantoconvincethevisaofficertoknowyourbackgrou nd,choosetostudyprofessionalmotivationalconditions,selecttheco untryforforeignstudents,andaclearfuturestudyscle,occupation purposeandreason,auditsofyourothermaterialstodecidewhethert osendyouthevisastudyingabroad,solearningplanisakeydocument.Ingeneral,thelearningplanneedstoincludethefollowingcontents :1si-mp-ledescriptionsoftheirlearningexperience,professional backgroundandworkingexperience;2descriptionsoftheirfurtherstudymotivesandwhytochoosethecou ntry,theUniversityandtheprofessional;3detailedstudyscle;4introductionofforeignfundsrequiredandsources;5forfutureoccupationgoalelaboration,returnedtoreason.Studyplanonthestyleandstructureofthearticleandthepersonalst atementisverydifferent,donotneedtoomuchpersonalandemotional description,butshouldbeclearandsi-mp-lestructure,tightlogic ,thefactsclearlyrelatedargumentswerestrong,credible,returnin greasontobeveryfull,andabsolutelynotandtheapplicant'sotherm aterialcontradiction.Onthestudyplanindocumentwriting,canandothersitestogethelp.Asaresultoftheembassystaffeverydaytodealwithalargenumberofd ocuments,solearningplanmustnotwritetoolong,generallyshouldn otexceed800words,andapreferablyonlyoneparagraph,paragraphbeforeaddingtitles, suchasMyChoiceofUniversityofTorontoinCanada,Mycareerobjecti ve,inordertotheembassystafftoyouacontentofthecentralideaofs tickoutamile.Yourpa-pe-rshouldbeverylegible,cannotlettheembassystafffrom yourtext"mining"you"potential"content.Studyplanistheemphasisoffutureoccupationplanandreturnedtore ason,throughthispartoftheembassytotellyoutogotothecountryaf terthestudents,areabletoyouroccupationdevelopmentgoodhelp,a ndthereisacredibleargumentforreturned.Althoughtherequirementstudyplancountryoftenisacountryofimmi grants,butasaresultofyourvisaapplicationforstudy,sothestudy planmusteliminateanyofyourimmigrationtendency.Reasonsforreturningtobewithyourpersonalbackgroundandfamilyc ircumstancesgiveareasonableexplanation,hasmanyyearsofexperi enceasabusinemanagertoobtainNewZealandmaster'sofBusineAdmin istrationprogramadmission,thenclarifieshisoccupationgoalistoreturntoChinatobeeaMulti-NationalCorporationofhighlevelmanagers,andheinChinaformanyy earsofaccumulatedcustomerresourcesandsocialringisaveryvalua bleasset,thisisverytoughandreasonableareason.Ofparticularnoteis,studyplanconcerningthereasonsforreturnin gtotheplaceoffacts,notarbitrarilyinvent,atwork,inthispa-pe-rtheauthorsencounteredbycustomersdueto。

商业计划书模板-英文版

BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary (1)Management (2)[Company] History (5)[Product/Service] Description (7)Objectives (9)Competitors (10)Competitive Advantages (11)Innovation (13)Pricing (14)Specific Markets (15)Growth Strategy (16)Market Size and Share (17)Targeting New Markets (18)Location (19)Manufacturing Plan (20)Research & Development (21)Historical Financial Data (22)Proforma Financial Data (23)Proforma Balance Sheet (26)Cost Control (27)Effects of Loan or Investment (28)Attachments (29)Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:<Product>1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.<Service>1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company willbe incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1 Year 2 Year 3Sales $1,000,000 $1,400,000 $1,600,000Net Income $25,000 $250,000 $375,000Earnings per.01 .12 .14shareManagement[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in marketshare - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, JohnDoe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s deg ree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting.Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the Universi ty of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training. Salary - $30,000.Total Executive Compensation $165,000.[This Page is for an Organization Chart, if applicable.][Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability. or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons:[Reason 1}[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:▪ A team consisting of [list names and primary responsibility. (i.e John Doe - Marketing)has been formed.▪ A prospective [customer/client] list has been drawn up.▪Strategy meetings are being held every Monday, Wednesday and Friday evenings.▪This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.]We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:<Product>▪Offers the lowest price on the market▪Is the most technically advanced▪Offers more useful features▪Saves them time and money▪Offers our users better value per dollar spent▪Provides an alternative way to achieve a similar task.<Service>▪Provides a service which is not presently available in this area.▪Is strengthened by a team with combined experience of XX years.▪Saves them time and money▪Provides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.<Product>The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:1. Overnight delivery2. Cold storage3. Incorporate preservatives4. Shipment within two weeks to distributors.5. Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.<Service>[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:1. Hiring staff specialized in these new areas.2. Increase our continuing education and training expense.3. Adding complementary lines.4. Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence (awards, honors, etc.)Community involvement (Rotary, United Way, etc.)Short TermMarket share goals -1. First Year XX%2. Second Year XX%3. Third Year XX%4. Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.1. Budget for complete computer training for appropriate applications.2. Set up, Maintain] employee benefit program for continuing college education.3. Budget for necessary seminars and/or continuing job-specific education.4. Maintain state-of-the-art accounting system for careful tracking.5. Monthly reports on financial status vis-a-vis the industry.6. Aggressive recruitment of the best technical staff in the industry.7. Support company involvement in various local and national charity events.8.CompetitorsNameAddressCity, StateStrengths:▪Location - next door to supplier factory, on major artery, close to terminal, etc.▪Pricing - Low cost producer, known for aggressive pricing policy.▪Delivery - ships overnight to anywhere in the world.▪Management - Everyone has an MBA from Harvard.Weaknesses▪Service - takes more than 3 months to receive spare parts.▪Dedication - If it’s sunny, they’re on the golf course or ski slope.▪Machinery - Slowly approaching obsolescence unless replaced within six months. ▪Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive Advantages<Product>The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry. Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount. Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]<Service>The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry. Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:▪increase service▪increase advertising▪reduce prices▪increase profits▪increase selection<Service>Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:▪increase customer service▪increase advertising expenditures▪increase profits▪increase selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.Pricing<Product>Before [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.<Service>Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General History<Product>The first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.<Service>Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry Strategy<Product>Our widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.<Service>Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth Strategy<Product>After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.<Service>After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years. Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:▪Customer contact - find out their needs▪Look for complementary products▪Trade shows▪World Trade Center “Network”▪U.S. Government trade leads▪State Government trade leads▪On-line computer prospecting and qualification (DIALOG, D&B, etc.)▪Market surveys▪Research & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The traffic flow has been rated at high.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The building is structurally compatible for our use.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our freight companies, suppliers, clients andemployees.5. Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process isfully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines. We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated.We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate i n rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained.We have been investigating several potential government (both state and federal) funding sources. Our present program of joint research with the local university has b=proven very beneficial.。

商业计划书(中英文)

商业计划书business plan中国西部美国城china western american town四川省环福投资有限公司sichuan circle focus investment co. ltd2006.08目录contents一、背景介绍background information二、市场需求及政策支持market demand and governmental supports三、地理位置和区位优势geographic position and location advantages四、开发计划development plan五、投资概算、收益预测investment and profit六、项目业主和项目运营公司一、背景介绍i.background information“中国西部美国城”落户于成都双流现代商贸集中发展区，位于成都双流东升镇，总占地面积1139亩(约187.94英亩)，是四川省最大的综合商业地产开发项目之一。

其主要建设项目是“美国产品展示和交易中心”以及星级酒店、高尚住宅区、商业中心、学校、医院等，总投资约25亿人民币（约3亿5千万美圆），分数期投入完成建设。

中国西部美国城的建设宗旨是：建立一套没有中间商的直接行销通路，让美国产品能够大量进入中国市场，增加美国出口额，增加美国公民就业机会，减少中美贸易逆差。

在中国境内设立的美展中心，其作用在维护中国消费者的权益，让中国消费者可以使用物美价廉的美国产品之外，并可享有美国式的产品售后服务。

the objective of cwat is to build a direct marketing platform without middlemen，which will help a large number of american products enter intochinese market，increase american export volume，increase employment opportunity for american citizens and narrow sino-us trade deficit .the apeec set up in china is to protect the rights and interests of chinese consumers，allow chinese consumers to purchase quality american products at a reasonable price. besides, chinese consumers can enjoy american high-quality after-sales services.中国西部美国城将引进美国政府的州办事处及州展馆，促使中美双方人民在商贸、投资、观光、教育、文化及公共关系方面的深度交流。

英文商业计划书模板

英语商业计划书(BusinesPlan)第一讲概述第二讲现状分析第三讲目标确定第四讲组织结构第五讲产品分析第六讲市场分析第七讲市场策略第八讲生产分析第九讲财务分析第十讲附件第一讲：概述(executive summary)概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。

一般将概述放在最后书写，页数应控制在2页以内。

概述应包括的基本内容有：企业的宗旨，例如：In 2007, ABC Corporation was created to...Now, ABC Corporation is at a point where …背景介绍，例如：For many years people have …The condition of the industry today is such that …产品或服务及市场竞争情况，例如：We have just completed the development of S30 -a noveland proprietary construction toolCompared to competitive products, our s30 can •…企业目标，例如：Our objective, at this time, is to propel the company into aprominent market position. We feel that within 5 years ABCCorporation will be in a suitable condition for furtherexpansion, an initial public offering or profitable acquisition.To accomplish this goal we …管理团队和管理组织，例如Our management team consists of 5 men and womenWhose backgrounds consist of 10 years of marketing with •…市场策略，例如:The fun dame ntal thrust of our market ing strategyconsists of …财务状况和计划，例如：In 5 years we will have …and our investors will beable to …结论，例如：ABC Corporation enjoys an established track-record ofexcellent support for our customers. Their expressions ofsatisfaction and encouragement are numerous, and weintend to continue our advances in the …第二讲：现状分析(present situation)这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息市场环境，例如：The marketplace has been stagnant for 2 years. We arepoised now to …产品或服务，例如：The present stage of S30 is in the design stage.产品生命周期，例如：Our current product line is …价格和利润，例如：Current prices are •…and profits are •…客户，例如：Current customers are using our …for …销售渠道，例如：We have service centers, retailers, manufacturer 'representatives …管理团队情况，例如：Most of our management is in place, however, we require a production manager to complete our team.财务状况，例如：Current cash available is …第三讲：目标确定(objectives)企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。

商业计划书模板范文英文

商业计划书模板范文英文BUSINESS PLAN TEMPLATE.1. Executive Summary.This section provides a brief overview of the business, highlighting its unique value proposition, target market, and expected financial performance. It serves as a snapshot of the entire plan, giving readers a quick understanding of what the business is and where it's headed.2. Company Description.In this section, describe the business in detail. Include information about the industry, the specific products or services offered, and any unique features or advantages that set the business apart from its competitors.3. Market Analysis.Provide a comprehensive analysis of the target market, including its size, growth potential, and customer demographics. Identify the key trends and developments that are shaping the market, and explain how the business plans to capitalize on these opportunities.4. Organization and Management.Describe the ownership structure of the business, including any key individuals or teams responsible for its operation. Highlight the relevant skills and experience of the management team, and explain how their expertise will contribute to the success of the business.5. Marketing Strategy.Outline the marketing plan, including the positioning of the brand, the target audience, and the proposed promotional activities. Identify the key marketing channels that will be used to reach customers and generate awareness and interest in the business's products or services.6. Operations Plan.Describe the processes and systems that will be used to deliver the business's products or services. Include information about the supply chain, production processes, and any necessary equipment or technology. Also, explain how the business plans to ensure the quality andconsistency of its offerings.7. Financial Plan.Provide detailed financial projections for the business, including income statements, balance sheets, and cash flow statements. Identify the key financial metrics that will be used to measure the business's performance, and explain how it plans to achieve profitability and growth.8. Funding Request.If applicable, outline the business's funding requirements and how the funds will be used to support its growth and development. Identify the potential sources offunding, such as investors, loans, or grants, and explain why each source is suitable for the business's needs.9. Appendices.Include any additional documents or materials that support the information presented in the plan, such as market research reports, financial projections in detail, or bios of key team members.10. Conclusion.Summarize the key points of the business plan and emphasize the potential for growth and success. Reiterate the business's value proposition and its commitment to meeting the needs of its target market.This template provides a comprehensive framework for developing a business plan that covers all the essential elements of a successful business. It serves as a roadmap for entrepreneurs and investors to understand thebusiness's strategy, market potential, and financial viability.。

商业计划书模板(英文版)

Business Plan Template (English Version) Executive SummaryThe executive summary is the first section of the business plan and provides a high-level overview of the key components of the plan. It should summarize the business idea, the market opportunity, and the company’s goals and objectives. It should also highlight the financial projections and the key management team members.Company DescriptionThe company description section provides an overview of the company, including its history, current operations, and future goals. This section should include information about the company’s legal structure, location, and ownership. It should also describe the company’s products or services, target market, and competition.Market AnalysisThe market analysis section should provide a detailed analysis of the target market, including size, demographics, and buying behavior. This section should also include a competitive analysis, whichidentifies and describes the key competitors and their strengths and weaknesses.Products or ServicesThe products or services section should provide detailed information about the company’s offerings, including their features, benefits, and pricing. It should also describe the company’s unique selling proposition (USP) and how it differentiates the company from its competitors.Marketing and Sales StrategyThe marketing and sales strategy section should outline the company’s approach to promoting and selling its products or services.This section should include information about the c ompany’s target audience, marketing channels, and sales approach.Financial ProjectionsThe financial projections section should provide a detailed overview of the company’s financial performance, including revenue, expenses, and profits. It should also in clude information about the company’s funding requirements, capital structure, and sources of funding.Management TeamThe management team section should provide information about the company’s key management team members, including their roles and responsibilities. It should also include their relevant experience and qualifications.ConclusionThe business plan template provides a comprehensive framework for creating a business plan that will help you achieve your goals and objectives. By following this template, you can ensure that your business plan is complete, well-organized, and presents a compelling case to investors and other stakeholders.。

商业计划书模板大纲(中英文版)

Business Plan Template商业计划书模板大纲1.Table of Contents 目录2.Executive Summary 计划摘要(应在最后才写; 内容应握要精简, 约2页纸)3. General Company Description: 公司介绍- What business will you be in? 公司做甚么生意- Mission statements (optional) 营商使命- Company Goals and Objectives 公司目标和目的- Business philosophy: What is important to you in business? 营商哲学- 对你的生意来说, 甚么是重要的?- To whom will you market you products? 谁是你的目标客户- Describe your industry. How will your company be poised to takeadvantage of them 描述你所属的行业, 你如何抓紧这契机- Describe your most important strengths and core competencies 描述你的优势和竞争能力- Legal form of ownership 公司结构和注册形式4. Products and Services: 产品和服务- Describe in depth your products or services 详细介绍产品或服务- What factors will give you competitive advantages or disadvantages? 哪些因素会给你竞争上的优势或不利- What are the pricing, fee or leasing structures..? 收费/定价如何5. Marketing Plan 市场推广计划Market research (primary and secondary): 市场调查- Primary – your own data 第一手的- 自己收集的数据数据- Secondary – published information 第二手的- 公开的数据数据Economics (facts about your industry) 经济数据(所属行业的状况):- Market size 市场规模- Your market share 你占的市场份额- Market demand 市场需求- Market trend 市场趋势- Growth potential 发展潜力- Barriers of entry 入行障碍; 如: 高科技、高成本、工会限制等- How will you overcome the barriers? 如何克服这些障碍- Impact to your business (from change of technology, government regulations, economy, your industry) 对你生意有影响的事情(如: 科技的转变、政府法例、经济环境、所属行业等)Products 产品- Features and Benefits 工能与效益(从客户的角度考虑); 售后服务如何? Customers 客户- Target individual customers (age, gender, location, income level, socialclass and occupation, education, etc.) 目标个人客户(年龄、性别、地点、收入、社会阶层、职业、教育等)- Target business customers (industry, location, size of firm, quality,technology, etc. ) 目标商业客户(行业、地点、公司规模、质量、科技等)Competition 竞争- Major competitors (names and addresses) 主要竞争对手(公司名和地址)- Indirect competitors 简接竞争对手- Niche 优胜之处- Strategy (利用优胜之处) 制定市场推广策略- Promotion 宣传(媒体广告、宣传单张、互联网等)- Promotion budget 宣传费预算- Pricing 定价- Proposed location 营商地点(交通、人流、泊车、治安等)- Distribution channels 分销渠道- Sales Forecast (include best & worst scenarios) 销售预测(应包括最好和最坏的情况)6. Operational Plan 营运计划--日常运作情况- Production (products or services produced) 生产(产品或服务)- Location 作业地点(内外装璜、设备、卫生等)- Business Hours 营业时间- Legal Environment 法律环境- Personnel 人力资源- Inventory 货存- Suppliers 供货商- Credit Policies 赊账政策- Managing your Account Receivables 应收帐控管- Managing your Account Payable 应付账控管7. Management and Organization 管理和组织- Professional and Advisory Support (e.g. board directors, managementadvisory board, attorney, accountant, insurance agent, banker, consultant,mentor and key advisors, etc.) 专业人仕和顾问的支持，(如: 董事局成员、管理咨询团队、律师、会计师、保险顾问、银行家、商业顾问等)8. Personal Financial Statement 个人财务报表- for each owner and major shareholder 东主和主要股东9. Startup Expenses and Capitalization 开业启动费和股本- contribution by each investor and ownership percentage 每名股东的投资额及其股权10. Financial Plan 财务计划- 12-month Profit & Loss projection 未来12 个月收支损益预计- 4-year profit projection (optional) 未来4 年营利预计(随意的)- Projected cash flow 预计现金流情况- Opening day Balance Sheet 开业时的资产负债表- Break-Even Analysis 盈亏平衡分析11. Appendices (e.g. advertising materials, industry studies, market research studies, copies of lease and contracts, maps and photos of location, list of assets available as collateral for a loan, detailed lists of equipment owned or to be purchased, etc.) 附件(如: 广告单张、行业报告、市场研究报告、租约和合约副本、营业地点的地图和相片、可作为贷款抵押的资产、自置或准备购置器材列表等)12. Refining the Plan—The above is a generic business plan template, you should refine your plan accordingly depending upon your purposes. 以上是撰写商业计划书一般的基本纲要，你应按不同需要而适当地修改计划书For Raising Capital 用于资金筹集:For Bankers: 银行贷款- Amount of loan needed 贷款额- How the funds will be used 如何使用该笔款项- How will it make the business stronger 此举如何协助生意发展- Repayment terms 还款条款- Collateral offered 抵押品For Investors: 找寻投资者- Funds needed in short-term or 2 to 5 years 短期或2 至5 年内所需资金- How the fund will be used 如何使用该笔款项- How will it make the business grow 此举如何协助生意发展- Estimated return on investment 预计投资回报- Exit strategy for investors 投资者退股选择- Investors ownership and management control to the business 投资者的股份和管理权For Type of Business 用于不同形式的生意:Manufacturing 制造业- Planned production level 计划生产数量- Prices per product line 生产成本- Gross profit margin 总边际利润- Production capacity 生产力- Purchasing and inventory management 采购和库存管理Services Businesses 服务业- Key competitive factors 主要竞争因素- Pricing 收费- Quality control 质量控管- How to measure labor productivity 如何计算生产力- Credit, payment and collection policies 信用、结账及收帐政策- How to keep client base 如何保存客户数据High Technology Companies 高科技公司- Industry outlook 行业前景- Information systems 咨讯系统能否应付快速的市场转变- Strength of research and development 研究与发展的能力- How does the company protect intellectual property, avoid technological obsolescence, supply necessary capital, retain key personnel, etc 公司如何保护知识产权、避免科技过时、提供所需资金、保留重要员工等Retail Business 零售生意- Company image 公司形像- Pricing 如何定价- Inventory level 货存控管- Customer service policies 客户服务政策- Location 营商地点- Promotion 广告宣传。

商业计划书样本(英文版)

Business Plan SampleExecutive SummaryOur business, XYZ Inc., is a tech startup that focuses on developing innovative mobile apps. Our flagship product, the XYZ Mobile App, is a convenient and user-friendly tool for organizing personal and professional schedules. With over 3 million users, we are one of the leading productivity apps in the market.The purpose of this business plan is to outline our strategies for the next 3 years, which include expanding our user base, introducing new features, and securing additional funding. With our experienced team of developers, marketers, and designers, we are confident in achieving our goals.Market AnalysisThe mobile app industry is rapidly growing, with a projected value of $935 billion by 2023. The demand for productivity apps is also on the rise, as more people seek ways to manage their busy schedules. However, there is stiff competition, with many established players in the market.Our target customers are working professionals and students who require an efficient tool for managing their tasks and appointments. We have identified several unique selling points that differentiate us from our competitors. These include:•Intuitive user interface that requires minimal training•Customizable layouts for different types of schedules (e.g. work, school, personal)•Cross-device synchronization for seamless integration with desktop and wearable devicesFurthermore, we have conducted surveys and focus groups to gather feedback from our users and potential customers. Based on this data, wehave identified several opportunities for improving our app, such as adding a built-in note-taking feature and integrating with popular calendar apps.Marketing StrategyIn order to reach our target audience, we will employ a combination of online and offline marketing tactics. This includes:•Social media advertising on platforms such as Facebook, Instagram, and LinkedIn•Search engine optimization to increase visibility on Google and Bing•Influencer marketing to leverage the reach of popular bloggers and social media personalities in the productivity niche•Partnership with relevant organizations and institutions, such as business schools and professional associations, to offer exclusive discounts and promotionsWe will also continue to monitor and respond to feedback from our users, and incorporate their suggestions into our marketing efforts.Financial ProjectionsOur business generates revenue through a combination of in-app purchases and advertising. We project the following financial statements for the next 3 years:Income StatementYear Revenue Expenses Profit/Loss2020$5 million$3 million$2 million2021$7 million$4 million$3 million2022$9 million$5 million$4 millionBalance SheetYear Assets Liabilities Equity2020$8 million$2 million$6 million2021$11 million$3 million$8 million2022$14 million$4 million$10 millionCash Flow StatementYear Cash Inflow Cash Outflow Net Cash2020$6 million$3.5 million$2.5 million2021$8 million$4.5 million$3.5 million2022$10 million$5.5 million$4.5 millionThese projections are based on conservative estimates, and do not take into account any potential acquisitions or mergers. We are confident in our ability to achieve these targets, as we have already secured agreements with several major advertisers and investors.Management TeamOur management team includes several experienced professionals with a strong track record in the tech industry. This includes:•John Smith, CEO: A serial entrepreneur with over 20 years of experience in founding and scaling successful startups.•Jane Doe, CTO: A seasoned software engineer and product manager, with expertise in mobile app development and user experience design.•Bob Johnson, CFO: A certified public accountant with extensive financial management experience, including experience in fundraising and investor relations.ConclusionWe believe that our innovative product, solid market analysis, effective marketing strategy, and experienced management team will position us for success in the highly competitive mobile app industry. With the support of our investors, and the dedication of our team, we are confident in achieving our goals and driving continued growth for the next decade and beyond.。

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第一讲：概述第二讲：现状分析第三讲：目标确定第四讲：组织结构第五讲：产品分析第六讲：市场分析第七讲：市场策略第八讲：生产分析第九讲：财务分析第十讲：附件第一讲：概述(executive summary)概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。

一般将概述放在最后书写，页数应控制在2页以内。

市场环境，例如：The marketplace has been stagnant for 2 years. We arepoised now to…产品或服务，例如：The present stage of S30 is in the design stage.产品生命周期，例如：Our current product line is…价格和利润，例如：Current prices are… and profits are…客户，例如：Current customers are using our… for…销售渠道，例如：We have service centers, retailers, manufacturer’srepresentatives…管理团队情况，例如：Most of our management is in place, however, we require aproduction manager to complete our team.财务状况，例如：Current cash available is….第三讲：目标确定(objectives)企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。

企业目标的实现时间较长，一般为三到五年或者更长时间。

好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。

企业的基本目标，例如：The primary objectives of our organization are to:ABC投资收益率(ROI)，例如：Based on a XXX% market share for our XXX product by20XX, we estimate our return on investment to be XXX%.财务目标，例如：Last Year This Year Next YearSales$ VolumeUnit Volume% Increase/DecreaseShare of MarketGross ProfitManufacturingFully BurdenedMarketing ExpensesAdvertisingSales PromotionTrade AllowancesOther欲计将来增长、改进的目标，例如：Other objectives we have set for ourselves include XXX.We expect to replace (competitive/existing products orservices) by XXX% by 20XX.We plan to add XXX (retailers, distributors, service centers)per month/year and we will have a total of XXX (retailers,distributors) by 20XX.第四讲：组织结构(management)投资者考察企业时，管理是最为重要的因素。

没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。

一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。

对每一位关键人员用文章一个段落的篇幅进行描述就可以。

介绍组织结构时要注意以下问题：1．主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？2．公司未来的组织机构是怎样的？3．谁将成为部门领导者？4．在哪些领域的管理应该加强？5．报酬机制如何？团队结构介绍，例如：Of the XXX people who make up the development staff,there are XXX founders who hold the following positions:XXX, PresidentXXX, Vice President of FinanceXXX, Vice President of MarketingXXX, Vice President of SalesXXX, Vice President of EngineeringXXX, Vice President of ResearchXXX, Vice President of OperationsXXX, Director of MarketingXXX, Manager XXX DevelopmentXXX, Corporate Attorney管理人员描述，例如：XXX, PresidentXXX Degree, University of XXXXXX’s professional experience includes many differentareas in the XXX industry.人力资源需求，例如：(Company) development team recognizes that additionalstaff is required to properly support marketing, sales,research, and support functions.第五讲：产品分析(the product/service)产品介绍应包括以下内容：1．产品名称2．性能及特性3．产品所处的生命周期4．产品的市场竞争力5．产品的研究和开发过程6．发展新产品的计划和成本分析7．产品的市场前景预测8．产品的品牌和专利此外，还要从顾客和投资者角度出发回答下面的问题：1．顾客希望企业的产品能解决什么问题，顾客能从企业的产品中获得什么好处？2．企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？3．为什么用户会大批量地购买企业的产品？4．本公司能提供哪些购买便利？5．企业为自己的产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂家达成了哪些协议？6．为什么企业的产品定价使企业产生足够的利润？介绍产品，例如：This capability for XXX is a unique feature enjoyed by(Company) and our customers.专利保护，例如：Our product(s) is protected under the following:产品价格优势，例如：Regarding cost savings (product/service) will save ourcustomers money in terms of XXX.产品测试，例如：Completed tests have shown that XXX (results).产品特性描述，例如：XXX is another powerful feature. This includes XXX.XXX saves a tremendous amount of time when XXX.第六讲：市场分析(market analysis)这部分内容包括行业分析、市场分析和竞争分析。

行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。

市场分析的核心内容是在市场细分的基础上确定目标市场。

要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。