Unit 6 Glabal Brands Review
供应链管理英文原书第6版Discussion question answers
Chapter 11Discussion Questions1.Consider a supermarket deciding on the size of its replenishment order fromProcter & Gamble. What costs should it take into account when making thisdecision?The main cost categories for the supermarket’s inventory policy are material costs, ordering costs, and holding costs. Material cost is the money paid to Procter andGamble for the goods themselves. Ordering costs, also called procurement costs,are incurred by requesting the goods from the supplier and are fixed in the sensethat they do not vary with the size of the order. Examples of such fixed costs arethe labor required to place the order, handle the resultant paperwork and thetransportation fee to ship the order. The holding cost is the cost to carry one unitin inventory for a specified period of time, usually one year. This cost is variableand includes the cost of capital and all of the costs associated with physicallystoring inventory – shrinkage, spoilage or obsolescence, insurance, the cost ofcapital, the cost of the warehouse space, etc.2.Discuss how various costs for the supermarket in Question 1 change as itdecreases the lot size ordered from Procter & Gamble.As the lot size ordered from the supplier decreases, the holding cost (variable with respect to lot size) decreases. As the lot size decreases, the ordering cost remainsthe same, but the annual ordering cost will rise since the total number of orderseach year must increase. As the lot size decreases, the cost of the materials willdrop on a per-order basis but will stay the same on an annual basis since totalannual demand hasn’t changed.The exception to this occurs if the supplier has a price break for an order sizeabove a certain threshold; in this case the cost of the goods might increase if thereduced order size is not sufficient to trigger a substantial per unit discount.3.As demand at the supermarket chain in Question 1 grows, how would you expectthe cycle inventory measured in days of inventory to change? Explain.As the demand at the supermarket chain grows, we would expect the cycleinventory as measured in days of inventory to decrease. This is because therelationship between the optimal lot size Q* and the annual demand D is*Qa jump from a Q* to a 2Q* order; it translates to a jump from a Q* to a 1.4Q* order.Thus cycle inventory increases less than the increase in demand. As a result, thedays of cycle inventory (=cycle inventory / demand) decreases.4.The manager at the supermarket in Question 1 wants to decrease the lot sizewithout increasing the costs he incurs. What actions can he take to achieve his objective?One action would be to simply decrease the lot size and let the robust nature of the EOQ model work its magic. The total cost curve on either side of the optimal order quantity, the Q*, is relatively flat, so movements in either direction have little impact on total annual procurement and carrying costs.If greater cuts in lot size are desired, the manager can aggregate multiple products in a single order. Recall that the EOQ model is based on a one-product-at-a-time assumption; if multiple products are aggregated, then the fixed procurement cost is spread over all of the items and dramatic lot size reductions are possible. If the same products are being ordered by another supermarket in the same chain (or at least by stores that are willing to cooperate) the combined orders can be delivered by a single truck making multiple stops, thereby reducing transportation expense.Other techniques that should be deployed when aggregating across product lines include advanced shipping notices and RFID tags that will make inventorytracking and warehouse management simpler.5.Discuss why supply chain profits may be hurt by a retailer making lot sizingdecisions with the sole objective of minimizing its own costs. What advantage would result if the entire supply chain could coordinate this decision?A supply chain is coordinated if the decisions the retailer and supplier makemaximize total supply chain profits. In reality, each stage of a supply chain is likely to make lot-sizing decisions with an objective of minimizing its own overall costs. The result of this independent decision making can be a lack ofcoordination in a supply chain because actions that maximize retailer profits may not maximize supply chain profits. This decision has an effect on overall supply chain costs including inventory holding costs, production costs, transportation costs, ordering costs, and warehousing costs.6.When are quantity discounts justified in a supply chain?Quantity discounts are justified in a supply chain as long as they are the fruits of a coordinated supply chain and maximize total supply chain profits. For commodity products for which price is set by the market, manufacturers with large fixed costs per lot can use lot size-based quantity discounts to maximize total supply chain profits.7.What is the difference between lot size-based and volume-based quantitydiscounts?Lot size discounts are based on the quantity purchased per lot, not the rate ofpurchase. Lot size-based discounts tend to raise cycle inventory in the supplychain by encouraging retailers to increase the size of each lot. Lot size-baseddiscounts make sense only when the manufacturer incurs a very high fixed cost per order. For commodity products for which price is set by the market,manufacturers with large fixed costs per lot can use lot size-based quantitydiscounts to maximize total supply chain profits.Volume discounts are based on the rate of purchase or volume purchased perspecified time period. Volume-based discounts are compatible with small lots that reduce the cycle inventory. If the manufacturer does not incur a very high fixed cost per order, it is better for the supply chain to have volume-based discounts.For products for which a firm has market power, volume-based discounts can be used to achieve coordination in the supply chain and maximize supply chainprofits.8.Why do manufacturers such as Kraft and Sara Lee offer trade promotions? Whatimpact do trade promotions have on the supply chain? How should tradepromotions be structured to maximize their impact while minimizing theadditional cost they impose on the supply chain?Manufacturers use trade promotions to offer a discounted price and a time period over which the discount is effective. The goal of manufacturers such as Kraft and Sara Lee is to influence retailers to act in a way that helps the manufacturerachieve its objectives. These objectives may include increased sales, a shifting of inventory from manufacturer to retailer, and defense against the competition.Trade promotions may cause a retailer to pass through some or all of thepromotion to customers to spur sales, which increases sales for the entire supply chain. What happens more frequently in practice is that retailers may choose to pass through very little of the promotion to customers, purchase in greaterquantities, and hold this cheaper inventory in greater quantities. This actionincreases both cycle inventory and flow times within the supply chain.Trade promotions should be structured such that a retailer’s optimal responsebenefits the entire supply chain, i.e., retailers limit their forward buying and pass along more of the discount to end customers. If the manufacturer has accumulated excessive inventory, then a trade promotion may provide sufficient incentive to the buyer to forward buy, thus drawing inventories down to an appropriate level.The manufacturer may be able to smooth demand by shifting it to a period ofanticipated low demand with a trade promotion.Research has shown that trade promotions by the manufacturer are effective for products with high deal elasticity that ensures high pass-through (passing thediscount on to the consumer) and high holding costs that ensure low forwardbuying, paper goods being the poster child for this combination. Tradepromotions are also more effective with strong brands relative to weak brands and may make sense as a competitive response.9.Why is it appropriate to include only the incremental cost when estimating theholding and order cost for a firm?The cycle inventory models discussed in the chapter are robust; thus incremental (variable) costs per lot size are more important than costs that are fixed withrespect to lot size. The labor component of procurement or setup costs may be salaried; therefore changes in lot size do not impact this component.。
unit6ALetterofQuotation
unit6ALetterofQuotationUnit 6 Quotation (报价信), Offers & Counter OffersObjectives:Be familiar with the basic contents of quotation, offer and counter-offerKnow the differences between firm offer and non-firm offer Write business letters making offers and counter-offersHave a general idea of the international trade practice on trade termsIntroduction: quotations, offers and counter-offersQuotation: a reply to an inquiry, which is an offer in simple form including a notice of the price of certain goods being sold, but in no legal sense.Offer: a proposal of certain trade terms and an expression of a willingness to make a contract or agreement according to the terms proposed.交易的一方为了销售或购买一批商品，向对方提出有关的交易条件，并表示愿按这些条件达成一笔交易，这种意思表示的行为称作发盘。
发盘可以分成两类：实盘（Firm Offer）和虚盘（Non-firm Offer）。
二者的区别一定要清楚，因为不仅是它们的表达方式不同，更重要的是它们的法律效力是不一样的。
Unit 8a Global brands
Attitudes to outerwear differ throughout Europe and our boots are likely to appeal to different market sectors in different countries. This has serious implications for the benefits we wish to publicize. Although Danish farmers would be willing to purchase such a high quality product, farmers in some countries would be unlikely to choose a British brand
wellington boots. Findings The following points summarize our key findings. It was found that our existing logo, a pair of wellington boots encircled by the word ‘Borders’, is visual enough to be used in markets where English is not widely spoken.
Unit 8a Global brands
Words & Expressions
global brand 全球化品牌,国际品牌 brand equity 品牌资产 brand awareness 品牌知名度 perceived brand quality 心目中的品牌品质 brand association 品牌联想 global branding 品牌全球化 globalise vt. 使…全球化
国际商务英语课后答案
Unit 1 GlobalizationPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 There are too many examples in aviation and other _____ B _____ of what has happened to companies that have tried to do that.A sectionsB sectorsC segmentsD components2 It would not _______ A ________ earlier mistakes such as attempting to enter the train or boat-building business.A repeatB makeC recognizeD produce3 He is impressed, he says, by the way in which oil companies have ____ D _____ from losing national images.A obtainedB gotC reachedD benefited4 Royal Dutch/Shell is another group which manages to ______D_________ itself asa local company in which it operates.A displayB exhibitC showD present5 When the Japanese tyre group Bridgestone entered the US market, it made an _________ C _______, buying the local production base of Firestone.A saleB purchaseC acquisitionD overpayment6 If a company wishes to enter the Chinese market, it usually looks for a local ________ D ________ who will cooperate in setting up a joint venture.A manB talentC managerD partner7 If you’re ______ C ______ don’t go to Oslo – it’s Europe’s most expensive city.A hardB hardyC hard upD hard down8 A survey has _______A_________ with some interesting information about the cost of living in our major cities.A come upB show upC put upD live up9 Meals at restaurants cost a _________ C ________ and drinks are very pricey.A expenseB priceC fortuneD fate10 Being kept waiting, being connected to voice mail or being passed on to someoneelse are all common ________ D _______.A flashesB firesC firecrackersD flashpoints11 Reasons for this are ________ B _________, according to Reed.A three piecesB threefoldC threeD triple12 Increasing numbers of transactions take place entirely by phone, from ___ D ____insurance to paying bills.A doingB sellingC buyingD arranging13 As companies move towards ‘remote working’, the need for the right tone of voice_______ A _______ to every level of the organization.A extendsB stretchesC expandsD attaches14 However, globalization has brought problems in the compan y’s overseas plants,and this is having a bad ________ A _______ on its share prices.A effectB influenceC affectD consequence15 A journalist from the Eastern Economist Review suggested recently that thecompany could become the _______ B _______ of a takeover if it didn’t sort out its problems soon.A aimB targetC objectiveD purpose16 Although this helps to lower costs, the materials are often of poor quality. This hasresulted in _______ C _______ orders.A placedB placingC cancelledD canceling17 Recently, a German distributor refused a D of 50,000 blouses.A dealB transactionC cargoD consignment18 When customers want last-minute changes to clothing, the plants cannot meetcustomers’ tight _______ D ______.A timesB periodsC datesD deadlines19 Its latest _______ B ______ were described by a famous fashion expert as ‘boring,behind the times and with no appeal to a fashion-conscious buyer’.A seriesB collectionsC sequencesD present20 Factory workers complain about their wages. They are often expected to work_______ C ________ without extra pay.A overB timeC overtimeD timelyPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 资本外逃fight of capita2 福利welfare beneifts3 相互让步give-and-take4 国家形象national image5 航空航天公司aerospace company6 全球化公司global company7 就业问题employment problems8 生活水准living standard9 跨文化问题cross-cultural problem10 合资企业joint venture11 本地合伙人local partner12 许可协议licensing agreement13 通货膨胀率inflation rate14 市场调研market research15 远程办公remote working16 全球会议global conference17 股票价格share price18 顾客需求customers’ needs19 低价战略low-pricing strategy20 员工流动率staff turnoverPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.There are too many examples in aviation and other sectors of what has happenedto companies that have tried to do that.在航空业和其他行业中想要原地踏步而以失败告终的例子比比皆是2.People are much more likely to express anger over the phone, rather than inwriting or face to face.和书信及面对面交流比起来，人民更容易在电话上发火。
大学进阶英语教材全集答案
大学进阶英语教材全集答案本文旨在提供大学进阶英语教材全集的答案，帮助学生更好地学习和掌握英语。
以下是针对每一册教材的答案和解析。
第一册：《大学进阶英语教程（第一册）》Unit 1: Language1. A: How are you? B: I'm fine, thank you.2. A: Where are you from? B: I'm from China.3. A: What's your major? B: I'm majoring in English.4. A: Do you speak any other languages? B: Yes, I speak Spanish and French.5. A: Can you help me with my homework? B: Of course, I'd be happy to help.Unit 2: Education1. A: What subjects are you taking this semester? B: I'm taking English, Mathematics, and History.2. A: How do you study for exams? B: I usually make flashcards and review them.3. A: Who is your favorite teacher? B: My favorite teacher is Mr. Smith.4. A: What do you want to do after graduation? B: I want to pursue a master's degree in Business Administration.5. A: What skills do you think are important for a successful student? B: Time management and critical thinking skills are essential.Unit 3: Culture1. A: Have you ever been to Japan? B: Yes, I visited Tokyo last year.2. A: What do you think about Chinese cuisine? B: I love Chinese food, especially dumplings and noodles.3. A: What are some traditional festivals in your country? B: Chinese New Year and Mid-Autumn Festival are the most important ones.4. A: Do you enjoy watching movies? B: Yes, I'm a big fan of both Hollywood and international films.5. A: How do you think culture influences people's behaviors? B: Culture plays a significant role in shaping individuals' values and customs.第二册：《大学进阶英语教程（第二册）》Unit 1: Science and Technology1. A: What is your opinion on genetic engineering? B: I believe it has both advantages and disadvantages.2. A: How does artificial intelligence impact our daily lives? B: AI technology has improved efficiency in various fields.3. A: Have you ever used virtual reality devices? B: Yes, I've tried VR gaming, and it's a fascinating experience.4. A: What are some future technological advancements you are excited about? B: I'm looking forward to the development of self-driving cars.5. A: How has technology changed the way we communicate? B: It has revolutionized communication by making it faster and more convenient.Unit 2: Society1. A: What are the major social issues in your country? B: Income inequality and environmental pollution are significant concerns.2. A: How can individuals contribute to society? B: By volunteering and engaging in charitable activities.3. A: What is your opinion on online social networks? B: They have facilitated global communication, but privacy concerns exist.4. A: What are the benefits of multiculturalism? B: Multiculturalism promotes diversity and fosters mutual understanding.5. A: How can we address gender inequality in the workplace? B: By promoting equal opportunities and implementing inclusive policies.Unit 3: Globalization1. A: What are the advantages and disadvantages of globalization? B: Globalization has promoted economic growth but has also led to cultural homogenization.2. A: Have you ever studied or worked abroad? B: Yes, I studied in the United States for a semester.3. A: How has globalization affected international trade? B: It has increased the volume of trade and created new market opportunities.4. A: What are some examples of global companies? B: Apple, Coca-Cola, and McDonald's are well-known global brands.5. A: How can individuals embrace globalization in their daily lives? B: By embracing diversity, being open-minded, and learning about different cultures.以上是《大学进阶英语教材全集》的答案和解析。
外研社2024国际人才英语教程 高级教学课件高级教程课件Unit 6_复审后
Taking in
Listening
2 Listen to the conversation and complete the discussion notes by filling in the blanks.
• S stands for sentiment Arrange for flowers to be sent to the injured along with 3)_p_e_r_s_o_n_a_liz_e_d__m_e_s_s_a_g_e_s_ expressing sincere apologies and set up a helpline or 4)__e_m_a_i_l a_d_d__re_s_s__to deal with any concerns or questions from the public
Going Global
Taking in
Reading
2 Read the two cases of public relations crisis management.
Going Global
Taking in
Reading
3 Complete the following form by filling in the blanks.
• A stands for actions Outline the steps to make up for the situation, including 2)_c_o_m__p_e_n_s_a_ti_n_g_ the injured and implementing stricter safety protocols
Reference answer： 1. Take the responsibility with courage. 2. Proactively engage with the crisis and don’t hide from it. 3. Provide the truth before the media does. 4. Show sympathy and emotions. 5. Apologize sincerely and take actions quickly.
跨境电商术语中英文对照
跨境电商专业术语中英文对照（亚马逊）SKU(Stock Keeping Unit)库存量单位ASIN(Amazon Standard Identification Number)亚马逊标准标识号UPC(universalproduction code)通用产品编号FBA(Fulfillment by Amazon)亚马逊物流GCID(Global Catalog Identifier )Amazon内部生成的品牌标识符,十六位字符，包括字母和数字Sesions访问量Impression曝光量Click点击数CTR点击率CVR转化率CPA成交一单所花费的广告成本Acos广告花费占销售额比例CPC点击付费广告Hot new releases新品榜KYC(Know your customer)KYC政策（即充分了解你的客户）对账户持有人的强化审查A-ZGuarantee Claim保障索赔Product review产品本身的评价Customer Feedback订单反馈BUYBOX黄金购物车（购买按钮）Order Defect Rate订单缺陷率（ODR）Catalog目录Add Products添加商品Complete Your Drafts补全您的草稿View Selling Applications查看销售申请Growth增长Recommended Programs推荐计划Other Amazon Links其他亚马逊链接Amazon Home Page Amazon.ca 主页Your Trade-In Account您的回购账户Kindle Direct Publishing Kindle Direct PublishingAmazon Associates亚马逊联盟Your Buyer Account您的买家账户Inventory库存Manage Inventory管理库存Manage FBA Inventory管理亚马逊库存Inventory Planning库存规划Add a Product添加新商品Add Products via Upload批量上传商品Inventory Reports库存报告Sell Globally全球销售Manage FBA Shipments管理亚马逊货件Upload images上传图片Manage Product Documents管理商品文档Reports数据报告Payments付款Amazon Selling Coach亚马逊销售指导Business Reports业务报告Fulfillment库存和销售报告Advertising Reports广告Tax Document Library税务文件库Pricing确定价格Pricing Health定价状况Manage Pricing管理定价Fix Price Alerts修复价格警告Automate Pricing自动定价Fee Discounts佣金折扣Performance绩效Account Health账户状况Feedback反馈A-to-z Guarantee Claims亚马逊商城交易保障索赔Chargeback Claims信用卡拒付索赔Performance Notifications业绩通知Voice of the Customer买家之声Seller University卖家大学Orders订单Manage Orders管理订单Order Reports订单报告Upload Order Related Files上传订单相关文件Manage Returns管理退货Appstore应用商店Official Mobile App官方移动应用Discover apps发现应用Manage Your Apps管理您的应用Explore Services探索服务Develop Apps开发应用程序Advertising广告Campaign Manager广告活动管理Measure non-Amazon ads衡量非亚马逊广告A+ Content Manager A+ 页面Vine VineDeals秒杀Coupons优惠券Prime Exclusive Discounts Prime 专享折扣Promotions管理促销B2B B2BB2B Central B2B平台Manage quotes管理报价Stores品牌旗舰店Manage Stores管理店铺Brands品牌Brand Analytics品牌分析。
新编剑桥商务英语unit_6电子教案
LOGO
Questions
If you are a boss, what are the main reasons to fire or lay off people?
Which person…
1. has stopped working? ________
2. has started working? ________
3. doesn’t need to work? ________
4. has lost a job?
________
5. didn’t speak to their employer face to face? _____ ______
Let’s Talk
招聘 安排面试 自动语音信息 还清抵押贷款 惩戒程序 被裁员
裁员 呼叫中心 提出辞职
LOGO
Reading: Employment news
Read the three news stories and match each extract A, B or C to a person described below. In 1 and 5 there are two correct answers. Underline the words in the text which give you the answer.
LOGO
Text A
Worker receives unwelcome text message
Katy Tanner’s cell phone beeped with a startling message – you’ve fired.
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• 6. Which country‘s tea company has an annual sales of $3 billion while the sales of all Chinese tea brands add up only to RMB 1 billion?
• • • • A. A Canadian Company B. A British-Dutch Company C. A Japanese Company D. An American Company
Q 15 Answer: C
2010年，中国软性饮料 市场占有率为： No1.可口可乐16.8% No2.康师傅14.4% No3.杭州娃哈哈7.2% No4.百事可乐的5.5%。 康师傅和百事可乐形成 一个战略联盟, 引发中国 饮料市场地震
中国软饮料市场 的老大之争
• 16. Which two beverage brands have split ways and have been fighting publicly on commercials since 2012?
• 2. Which company has the most brands of products in the world? • A. P&G • C. Nestle B. Uni-lever D. L‘oreal
• Unilever is an Anglo– Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. • Unilever owns over 400 brands, including Pond‘s, Lux, Dove, Hazeline, Omo, Zhonghua, Wall‘s.
Q5 Answer: C
Brand association
• When you see some brands somewhere, you associate them with a set of expectations or perceptions
– Nike = tough athletes at the height of their performance. – Apple = cutting-edge technology.
• • • • A. Tropicana and Dole B. Seven-up and Sprite C. Kangshifu and President D. Jiaduobao and Wanglaoji
Q 16 Answer: D
• 加多宝和王老吉之间的恩怨
• 17. Chinese traveling abroad, when purchasing luxury goods, would buy the following except:
Q6 Answer: B
• Lipton: Unilever • Although China is considered the hometown of tea, it does not own a name brand tea product. • 中国茶叶品牌的缺失：生产面积第一，产 量第二，出口第三，创汇第四。 • 2011年，中国茶叶总产量为150万吨，茶厂 6-7万家，但没有叫得出的品牌。
Unit 6 Global Brands
If you are not a brand, you are a commodity. --- Philip Kotler A product can be quickly outdated, but a successful brand is timeless. --- Stephen King
• 10. According to Text A of Unit 5, which brand is the NO. One brand in shampoo in China?
• A. Dove • C. Rejoice B. Head & Shoulders D. Pantene
Q 10 Answer: C.
Q1 Answer: B
Who is NO. 1?
• Apple能以绝对优势获得《福布斯》最有 价值品牌排行第一名，不得不归功于苹果 2013年第四季度的表现，在这一季度苹果 公司销售出了3380万台iPhone、1410万台 iPad、460万台Mac，iTunes商店则售出了 300亿首歌曲。
P.98
• P&G and Uni-Lever are archrivals.
• Do you know that Lux is a Uni-lever brand while Safeguard is a P&G brand?
• Do you know that Uni-lever bought China‘s toothpaste brand 中华 and China‘s tea brand 京华?
让世界没有没有蛀牙
黑人
高露洁 佳洁士
牙膏
竹盐 舒适达
坚固牙齿、改善龋齿、清新口气、健康牙齿。
抗敏感性牙膏
• 12. ______, which used to be the top ten most valuable brands in America, is no longer listed in the New York Stock Exchange and filed for bankruptcy in 2012.
• 7. Haier is the _______ largest electronics company in the world. • • • • A. / B. second C. third D. fourth
Q7 Answer: D
• Haier group is the fourth largest manufacturer of electronics in the world and the most valuable brand of China.
• A. Fuji B. Canon C. Nikon D. Kodak
Q 12 Answer: D Kodak: slow transition 柯达迟缓的转移
into the digital age
叶莺
柯达迟缓的转移
ቤተ መጻሕፍቲ ባይዱ
邓凯达
1975，“这个很好，但 不要把这个告诉任何人”
彭安东
• 13. When you see the Golden Arches of McDonald, you will think of all of the following Except:
Q3 Answer: D
• KFC‘s football field size logo (8129 Sqm) made in 2006 in Nevada is the first one of its kind that can been seen from a satellite.
• 4. Which brand name is NOT a generic term for a product or service? • A. Band-Aid • C. Kleenex B. Chanel D. Xerox
• 5. What image/concept do people associate Nike with the most? • A. speed B. sports • C. tough athletes at the height of their performance • D. good quality
• 8. The following are all local Hainan brands except: • • • • • A. ―海风堂” B. ―福山” C. ―椰树” D. ―鸿深” E. ―春兰”
Q8 Answer: E
• Hainan Local Specialties:
• 9. Which brand is considered ―Men‘s loyal friend‖? • A. Zippo • C. Septwolves B. King Boxing D. Marlboro
Q2 Answer: B
• 3. Which company‘s logo is the first one that can be seen from a satellite in outer space?
• A. Pizza Hut • C. Burger King B. McDonald D. KFC
牛仔裤的品牌个性
Apple牛仔裤，反叛， 个性，大胆特征显露无 遗
Levi‘s牛仔裤与苹果大不 相同，它的性格特征是时 尚、轻便、舒适、高雅。
GAP
• Kevin Clein
• 15. In 2010, Coca-cola‘s biggest rival in China is: • • • • A. 健力宝 B. Pepsi C. Kang Shi Fu D. Wahaha
• • • • A. Consistently tasty Big Mac hamburgers B. Its founder Colonel Sanders C. Children-friendly facilities D. Clean environment
Q 13 Answer: B
• McDonald‘s founder was Ray Crock. • KFC‘s found was Colonel Sanders. • They were both late-bloomers.