商务英语写作课件chapter04
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商务英语写作 4 订单与确认函
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The letter usually contains the following parts: ▼Thanks for the order ▼ Favorable comment on the items required ▼Assurance of your best attention ▼Other items which may be of interest to the
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Confirmation letters 确认函
When a company receives an order letter or order form, it often responds with a confirmation letter. Confirmation letter also uses direct order of writing. It must be clear and specific about what is being confirmed or what is being changed.
我方已通过中国银行基隆分行按发 票金额向贵方开出4200美元的汇票。 我方希望贵方见票即付。
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Questions for Comprehension 1. Do the letters use direct order? 2. How does the first paragraph in each letter begin? 3. Do the letters include necessary explanations about their
purposes? 4. Do they both end with goodwill words adapted to the
商务英语课程课件Unit 4 Business
Emotional intelligence
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization
商务英语写作第四章
3. Declining an request
An Expression of thanks for the request Reason for inability to accept the request A wish of other bushiness opportunities in future
Exercises:
as follow remain open
to reduce in line with to one’s regret
be subject to
provided that
owing to
discount acceptance
1.We intended to buy 300 “Flying Pigeon” Brand bicycles at the prices_______. 2. We accept your offer______you cut prices by 20%. 3. The offer______until 12:00 a.m. November 21,Beijing time. 4. Our offer is a non-firm offer. It______our final confirmation. 5. If you can_____the price, we might place a large order. 6. Our offer is firm, subjected to your_____reaching us by March 1.
Exercises:
对于小量订购来说，贵方还盘太低。 counterYour counter-offer is much too low for an order of a small amount. 若订货超过600件，可享受8 600件，可享受 若订货超过600件，可享受8折优惠。 You will enjoy 20% discount if your order exceeds 600.
商务英语Chapter 4
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Three The Main Contents of Business Negotiation
Notes on the Text
1 .Having an inflexible strategy and limited tactics will almost instantly bring negotiations to an unproductive close. 2. Being able to “think on your feet" will go a long way toward success at the negotiation table. 3. Time zone changes，language problems，and legal wrangling can be major distractions from the goals set forth in the strategy. 4. Many an executive has returned from an overseas negotiation with nothing achieved according to the preplan. 5. Negotiation can be a very stressful affair, and there will be moments when it hardly seems worth the effort.
Chapter Four The Basic Qualities of Business Negotiators
Learning Focus学习要点
1 .Understand the importance of negotiation. 理解谈判的重要性。 2. Comprehend deeply about the qualities of a good negotiator. 深人了解优秀谈判人员需要具备的素质。 3. Know how to develop the qualities in business negotiation. 了解如何培养自己的谈判素质。 4. Know how to be a qualified negotiator. 知道怎样做一名合格的谈判者。 5. Read the text extension freely. 熟读拓展课文。
Chapter4InquiriesandRequests商务英语写作省名师优质课赛课获奖课件市赛课一
(7) If your prices are competitive, we are confident _D__ the goods in great quantities in this market.
A. to sell B. to be selling C. in being sold D. in selling
(8) We confirm our fax just dispatched _A__ the following items.
A. offering you firm
B. firm offering you
C. to be offered you firm
D. to firm offer you
Pair-Discussion
2024/9/22
1. Reasons for writing a request letter:
to obtain information; to receive printed matter; to receive sample products; to order merchandise; to engage service; to make reservations; to seek special favors.
2024/9/22
ห้องสมุดไป่ตู้
5. Sample analysis
See samples in our book.
quote vt 报(价);开(价) 他给出了维修费用旳报价。
He quoted a price for the repairs. quotation n. 报价(单) 你能不能给我一张你们浴室设备旳报价单? Can you give me a quotation for bathroom
商务英语写作第四章
外语教学与研究出版社
Patterns and Substitutions
6. After inspection, we found that your shipment of our order No.123 was short in weight. there is a shortage of 535 Kg, though the packing remains intact. Case No. 32 only contains 25 toy cars instead of 55 on the packing list.
外语教学与研究出版社
ex S.S. “Kunlun”
意为“由‘昆仑’号轮船装运”。 ex表示由······船装运S.S. 为steamship的 缩写。
外语教学与研究出版社
claim
to lodge / file / enter / make / raise a claim against / with sb. on a certain shipment for a certain reason for amount of money 对某批发货由于某种 理由向某人提出索赔金额
外语教学与研究出版社
Patterns and Substitutions
10. It is clear, however, that we are entitled to some compensation, and we should be glad to hear of the allowance you prepare to make to meet the case.
外语教学与研究出版社
外语教学与研究出版社
Patterns and Substitutions
商务英语写作4
l be happy to know... Your new charge account is now open for your convenience. Willett makes razors for you in three weights---light, medium, and heavy. Your two dozen desk sets should reach you with this letter. For your protection, you are charged only after you have signed the sales slip.
Example
Read the following paragraphs and decide whether they are organized deductively (演绎地 or 演绎地) 演绎地 inductively (归纳地 归纳地). 归纳地
Inductively
Analyzing Canada’s trade policy is a significant part of our work. With a share in global merchandise trade of approximately 3.5 percent last year, Canada has grown to the eighth largest exporter and seventh larges importer of merchandise in the world. Imports amounted to US $ 125 billion last year. Therefore, Canada represents quite a substantial market for exporters all over the world and for Chinese exporters in particular.
Example
Read the following paragraphs and decide whether they are organized deductively (演绎地 or 演绎地) 演绎地 inductively (归纳地 归纳地). 归纳地
Inductively
Analyzing Canada’s trade policy is a significant part of our work. With a share in global merchandise trade of approximately 3.5 percent last year, Canada has grown to the eighth largest exporter and seventh larges importer of merchandise in the world. Imports amounted to US $ 125 billion last year. Therefore, Canada represents quite a substantial market for exporters all over the world and for Chinese exporters in particular.
商务英语写作 第4次课
would” and “could”!
Would=一般请求(G)或对方做某事的意愿(D) could=特殊请求(S)或对方做某事的能力(A) egDear Sir, Would you please send me a catalog? If I order 20 units, could you please give me 10 percent discount? Also, how soon could you deliver?...
Sample e-mail
Dear Sir: I am really interested in your golden necklace displayed in your showroom, and would like to know the prices. Would you please send me the catalogue and the price list? Could you please give any discount? If so, how much? I am looking forward to your reply. Sincerely,
我们参观了贵公司设在广交会上的展位并对贵公司生产的丝制领带很感兴趣我们参观了贵公司设在广交会上的展位并对贵公司生产的丝制领带很感兴趣usefulexpressions?cantonfair
Lecture 4
Unit 2 Routine business documents 常规商务文书
Enquiries and replies 查询函与回复函
Dear Sir, We are interested in your XCR-20 Copy machine. If we ordered three of these machines, what would your best price be? Also, how soon could you deliver? Would there be an installation charge? If so, how much? Finally, what colors are available? I look forward to hearing from you. Sincerely,
Would=一般请求(G)或对方做某事的意愿(D) could=特殊请求(S)或对方做某事的能力(A) egDear Sir, Would you please send me a catalog? If I order 20 units, could you please give me 10 percent discount? Also, how soon could you deliver?...
Sample e-mail
Dear Sir: I am really interested in your golden necklace displayed in your showroom, and would like to know the prices. Would you please send me the catalogue and the price list? Could you please give any discount? If so, how much? I am looking forward to your reply. Sincerely,
我们参观了贵公司设在广交会上的展位并对贵公司生产的丝制领带很感兴趣我们参观了贵公司设在广交会上的展位并对贵公司生产的丝制领带很感兴趣usefulexpressions?cantonfair
Lecture 4
Unit 2 Routine business documents 常规商务文书
Enquiries and replies 查询函与回复函
Dear Sir, We are interested in your XCR-20 Copy machine. If we ordered three of these machines, what would your best price be? Also, how soon could you deliver? Would there be an installation charge? If so, how much? Finally, what colors are available? I look forward to hearing from you. Sincerely,