牛津译林版高中英语必修四模块四unit1Project1
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译林牛津版高中英语必修四Unit1Project (共23张PPT)
campaign more attractive
What public welfare problem can the picture tell us about?
sick dead pigs in Liuyang River
Group Work: Design an ad campaign about food safety
4. What is the ad campaign aimed to do? To discourage young people from smoking.
5. What is the slogan for this campaign? Smoking kills!
1. Read the two articles again for detailed information.
Before we design our ad campaign, let’s enjoy some ads about food safety!
Let’s present our design!
Homework
Finish your design of the ad campaign on food safety
Q2: What media can we use in an ad campaign?
We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.
Para 1 Para 2
Para 3 Para 4
A.what the ad campaign says B.how to reach theபைடு நூலகம்target audience
What public welfare problem can the picture tell us about?
sick dead pigs in Liuyang River
Group Work: Design an ad campaign about food safety
4. What is the ad campaign aimed to do? To discourage young people from smoking.
5. What is the slogan for this campaign? Smoking kills!
1. Read the two articles again for detailed information.
Before we design our ad campaign, let’s enjoy some ads about food safety!
Let’s present our design!
Homework
Finish your design of the ad campaign on food safety
Q2: What media can we use in an ad campaign?
We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.
Para 1 Para 2
Para 3 Para 4
A.what the ad campaign says B.how to reach theபைடு நூலகம்target audience
牛津译林模块四 unit1Project
Supporting details
● Putting large posters around the school with the logo and (9) ___s_l_o_g_a_n. ● Providing students with more information about smoking on the website. ● Publishing an article in the school (10) __m__a_g_a_z_inteo tell students about the dangers of smoking. ● Organizing an essay competition.
Nowadays, people all over the world use ads to promote public welfare. Have you ever thought of starting an ad campaign about social concerns? How do you build an ad campaign?
Project
Developing an ad campaign
To learn about some basic information about an ad campaign To apply what they have learnt to develop an ad campaign
5. What is the slogan for this campaign? Smoking kills!
Fill in each blank with no more than one word according to the texts.
牛津译林版高中英语必修四M4Unit1Project
Age and experiece will be determining factors in our choice of candidater. 决定因素
3）decide definitely to do sth 决心/决定做某事 determine on sth determine to do sth
be determined to do sth that......
eg. I am determined to succeed. We were determined that this should never be
allowed to happen again.
appeal vi
appeal (to sb)for sth appeal to sb to do sth 恳求/恳请某人某事/做某事, 向……呼吁某事/做某事 eg. The police are appealing to the public for information
Reading comprehension
1. What do you know about an ad campaign? 2. What must you keep in mind when you start a
successful ad campaign? 3. Why do you need to research your audience? 4. What is important when you are planning an ad
about the crime. 警方呼吁公众提供有关这宗罪案的信息。 She appealed to the kidnappers to release her son.
3）decide definitely to do sth 决心/决定做某事 determine on sth determine to do sth
be determined to do sth that......
eg. I am determined to succeed. We were determined that this should never be
allowed to happen again.
appeal vi
appeal (to sb)for sth appeal to sb to do sth 恳求/恳请某人某事/做某事, 向……呼吁某事/做某事 eg. The police are appealing to the public for information
Reading comprehension
1. What do you know about an ad campaign? 2. What must you keep in mind when you start a
successful ad campaign? 3. Why do you need to research your audience? 4. What is important when you are planning an ad
about the crime. 警方呼吁公众提供有关这宗罪案的信息。 She appealed to the kidnappers to release her son.
译林英语必修四Unit1project 课件 (共21张PPT)
the dangers of smoking.
Org8anize an essay competition.
Click to return
Task 3 Slogan and logo for an ad campaign
Slogans:
short, attractive,
impressive, easy to
M4 unit1 project
•
•
How dou you build an ad campaign
01. What is this ad about?
02.What can we learn from it?
Conclusion： It is important that we should_k__n_o_w__th_e__d_a_n_g_e_r_s_o_f_s_m__o_k_in_g___ __a_n_d__tr_y__n_o_t_t_o_s_m__o_k_e_. ___________________________________
C ompetition
4
points
TASK时1尚风范
Matching
8
points
典贵气质
TASK2
Filling
6
points
发型T搭A配SK3
10
points
饰品配饰
TASK4
Completing Presenting
Task 1 Match the main idea with each paragraph
It’s your show time!
• 1. Polish the ad campaign you have designed. • 2. Write a composition concerning your ad campaign.
译林英语必修四Unit1project课件 (共18张PPT)
II. Communication
Skim over the passage and find the answers for the questions.
1. What need you keep in mind when you start a successful campaign?
2. What should you do in your campaign?
IV. Consolidation
IV. Consolidation
2. Suppose Mike is a student in your class, and you ask him to help you with your campaign. You should tell him about （1）what welfare problem does your ad campaign deal with? （2）what do you want to say in your campaign? （3）why do you make your campaign like that?
V. Creation
Homework
1. Read the sample ad campaign on P, 19, and 2. Complete your own ad campaign after class.
(2) It is very important to know your audience so you can create the right message for the right people.
I. Cognition
Can you understand the following sentences?
译林版高中英语选必四Unit1 Project 教案
《英语》（选择性必修·第四册）Unit 1 Honesty and responsibilityProjectI. Learning objectivesBy the end of the lesson, students will be able to:1. know the tip of making a scrapbook;2. search for relevant information from different resources efficiently;3. understand honesty and responsibility through exploration;4. make a fantastic scrapbook through cooperation.5. evaluate and comment on each group's work.II. Key competence focusDevelop the ability to search for important information.III. Predicted area of difficultyCooperate with group members and make the scrapbook about honesty and responsibility together.IV. Teaching proceduresStep1 Lead-in1. T guides the Ss to define the two nouns, honesty and responsibility.T: When it comes to honesty and responsibility, can you define the two?Honesty: the quality of being honest; always telling the truth; always keeping promise; admit mistakes; never cheating or stealing, not hiding the truth about sth... Responsibility: duty; a duty to deal with or take care of sb./sth.; be able to take the blame when sth. goes wrong;2. T guides the Ss to think about some proverbs or sayings related to honesty and responsibility.T: what Chinese proverbs or quotes do you know?一言既出驷马难追. A word spoken is hard to follow.人生自古谁无死，留取丹心照汗青。
英语：Unit1《Advertising》project课件(1)(译林牛津版必修4)
Once the general strategy is decided, the planning advertising company begins 10. p______ the campaign. The company collects as information much 11. i__________ as possible about the product and the customers who might buy 12. b_____ it. The person at the advertising company in charge of the 13. p_____ then holds a meeting. project
高
一
英
语
Module 4 Unit 1 Project: developing an ad campaign
How do you build an ad campaign
授课教师：刘淑英
Try to find out the main idea of each paragraph
Find the main idea of each paragraph
Present will be a person to think up an idea for an advertisement, and a person to buy 14. space in newspapers or time on s_____ TV. There will be a writer to write the text and designer to 15. design the ad, using d______ pictures or photographs and the text.
译林英语必修四Unit1Project 课件(共33张PPT)
The topic: Protecting the Yangtze River
*Preparing
(1)Discussion: who/what/how (2) Team work:
Member’s name task Research Design a logo Develop a slogan Forms of media Campaign proposal Presentation
reason(s) _ta_r_g_e_t____ audience
die/damage/smoker in Asia
high-school teenagers
aim
_d_is_c_o_u_r_a_g_e_ young people from
smoking
_m_e_d_i_a__(how) posters, website, school
公共福利
An ad campaign ?
Task 1: Read and answer
Q1: What is an ad campaign?
An ad campaign is a planned prog系r列a广m告m活动e of advertisements using various kinds of media to
Task 3: Read subtitle 2
-----What do you want your ad campaign to say ? • In my eyes, the content of our campaign should
be the topic that the target audience_c_a_r_e a_b__o_u_t and be _c_o_n_c_e_r_n_e_d_w__it_h_. It is _o_f _im__p_o_r_ta_n__ce__ to always try to __a_p_p_e_al_t_o_ the audience in order to get them tor_e_a_c_t in a certain way. • Furthermore, the content should__p_e_r_s_o_n_a_lly affect their lives .
*Preparing
(1)Discussion: who/what/how (2) Team work:
Member’s name task Research Design a logo Develop a slogan Forms of media Campaign proposal Presentation
reason(s) _ta_r_g_e_t____ audience
die/damage/smoker in Asia
high-school teenagers
aim
_d_is_c_o_u_r_a_g_e_ young people from
smoking
_m_e_d_i_a__(how) posters, website, school
公共福利
An ad campaign ?
Task 1: Read and answer
Q1: What is an ad campaign?
An ad campaign is a planned prog系r列a广m告m活动e of advertisements using various kinds of media to
Task 3: Read subtitle 2
-----What do you want your ad campaign to say ? • In my eyes, the content of our campaign should
be the topic that the target audience_c_a_r_e a_b__o_u_t and be _c_o_n_c_e_r_n_e_d_w__it_h_. It is _o_f _im__p_o_r_ta_n__ce__ to always try to __a_p_p_e_al_t_o_ the audience in order to get them tor_e_a_c_t in a certain way. • Furthermore, the content should__p_e_r_s_o_n_a_lly affect their lives .