8.Business_Report1
BUSINESS-REPORT商务英语写作
BUSINESS REPORTINCREASING THE DEPARTMENT STORE’S PROFITSFORINCREASING THE DEPARTMENT STORE’S PROFITSPrepared forJohn SmithGeneral Manager HARRODS department storePrepared byPeter AlbertChief advisorTWCBJuly 15, 2013MEMODATE: 07/15/2013TO: John SmithFROM: Peter AlbertSUBJECT: INCREASING PROFITSHere is the report you requested on Jul.12, 2013 on the department store’s profits.Your uneasiness was right. As we only focused on some high-quality products, we can’t expand market share in other aspects, then the profits fell sharply.The solutions to the problem are clear. We need to take some cares in other marketing.•Set up some convenience stores, discount stores and speciality stores as competition did.•Expand foreign retail chains in some economically potent states like China and Japan.•Make transition of service mode to follow the consumer demands.Thank you for giving me the opportunity to work on this assignment. If you have any questions about the report, please call me.Executive SummaryIn the past six months, the profits of Harrods department store’s fell sharply. As a result, several similar famous store groups are now heavily in debt. The report studies the cause of the fell and recommends solutions to the problems.Causes of the fellWe have found three causes relating to the fell:•Market Positioning is inflexible.•The Foreign market didn’t develop well.•Service concept was out of date.Some positions and service concepts are out of date, it’s lower customer satisfaction. We also found that a large number of staff numbers and managers lack awareness to follow with customer’s consumption concept. Harrods department store may start training their staff to keep up with modern customer’s idea.Measures to Increase the Profits•Set up some convenience stores, discount stores and speciality stores as competition did.•Expand foreign retail chains in some economically potent states like China and Japan.•Training staff. Make transition of service mode to follow the consumer demands.Estimates for Implementing the ProposalMost of the expenses of implementing the measures will be on set up new stores and expand foreign retail chains. They are estimated to be 25, 0000 pounds.Table of ContentsExecutive Summary ⅲIntroduction 1 Purpose, Scope, and Challenges 1 Methods 2The Decreasing Profits in Harrods Department Store 2 25% Decreasing compared with 2011 2 Competition’s Average Profits in 2011&2013 2 Major Causes of the Decreasing 3Impact on Harrods Department store 4 More Funds Needed to Increasing Profits 4 Jeopardizing the Harrods’ Brand Reputation 4Methods for Increasing the Profits 5 Three Ways to Increasing the Profits 5The Fund Needed to Carry Out the Measures 6 Conclusions and Recommendations 6Supplementary Parts7 Appendix 7 Bibliography 8Part One IntroductionIn last several months, there’s sharply profits fell showed on the financial reporting form Harrods department store. Our company, TWCB, as requested the solution by Harrods department store’s manager, we immediately looked into the matter and found three problems which may have caused the decreasing. The fiscal third quarter of this fiscal year will end in two months. We will do everything to solve the problems before customers switch and never to return.In this report, I will describe the problems we found in the department store and propose three possible measures to solve them and the estimated cost.1.Purpose, Scope, and Challenges·Purpose: the purpose of this report is to analyze what caused the problem and how can we solve it as soon as possible. The report gives the result of the investigation.·Scope: we immediately formed two teams, one of which checked the department store regularly and the other conducted a survey on customer. The first team hangs around the store for 7 days in a row and constantly does some shopping to see how the service feels like.The second team designed questionnaires collecting customer’s comments on the store. The result was not as bad as we had expected. But the store should do something before it becomes a real problem.·Challenges: the department store has been facing tremendous challenges and pressure as the number of competitions grows at high speed each year. For instance, some customers select one store visit regularly out of ten. Our store is facing increasing competitive pressure.2.MethodsWe conducted the investigation through two methods: interviews and questionnaires. We sent out 1000 questionnaires and 800 customers responded to them. 300 customers chosen randomly from customer questionnaire’s numbers were interviewed.Part TwoThe Decreasing Profits in Harrods Department StoreIn last six months, there’s sharply profits fell showed on the financial reporting form Harrods department store. We did research on the decreasing problem.1.25% Decreasing compared with 2011After the research, we found that under the strategy of Harrods, to offer a wide choice of products and personalized service, the department store has worked well until st year, however, profits fell sharply and results for the first six months of this year have been disappointing. Then we did a comparing with this store’s profits from January to June in 2011 and 2013, there is the chart:petition’s Average Profits in 2011&2013After compared with our own store’s profits in 2011, one of our team did research on our competition’s average profits in 2011&2013. Here is the table (on next page):0.511.522.533.5From the table, we can see that, when Harrods department store ’s profits decreasing sharply in this two year, the competition has grown a lot; it gives us a great competitive pressure at now and future. We need to do something to change the bad situation.3. Major Causes of the DecreasingFrom the research, we can see the major problems which caused the decreasing, and we summarized them as follows:• As we only focused on some high-quality products, we can ’t expandmarket share in other aspects, our market positioning is inflexible.• As economic globalization becomes strong, our foreign marketshould develop more deep and widely.• Our strategy is good, but it didn ’t pay attention to nowadaysshopping fashion. Service concept was out of date.We must take concrete measures to solve all the problems.Impact on Harrods Department storeThe decreasing of the profits not only made damage to the economic interests of Harrods department store, it wills also jeopardizing the Harrods’ brand reputation and then when we need more funds to increase the profits will be very hard.1.More Funds Needed to Increasing ProfitsIndeed to increasing the department store’s profits, we should do a lot of research and work. To make a perfect solution, all the projects will spend a lot of money to get the most accurate answer. During the whole things, we will cooperate with many famous companies on investigation or doing business expanding. To make sure everything is moving on schedule and is within the budget, we will make an accurate expense, and expect to complete the project without exceeding the budget.2.Jeopardizing the Harrods’ Brand ReputationWith the result of our questionnaire, we can see that: among the 800 customers, 650 are employees and rests of them are teenagers and senior citizens. In the employees group,25% of them with an annual income of 100, 0000￡or more, and others annual income is about 30, 000 to 80,000￡. The high income group didn’t show any unsatisfactory to the service and product. But in the middle income group, many of them want value for money and to feel they have got a bargain and services which make life easier or save time, which they think Harrods can’t serve well.Methods for Increasing the ProfitsThe working team has worked out methods to increase the profits of the department store. We will depend on marketing positioning, foreign market, and training new service concept as our main approaches to our customers.Three Ways to Increasing the Profits•To attract customers we will rebuild our department store to make a place for some discount goods. And in other city area, like communities and shopping mall, we will set up some convenience stores, discount stores and speciality stores as competition did. But as the long history and special brand charm we has, our stores will be very different from others. We will develop a new message to our potential customers, that “Luxury culture also can be an Approachable culture.” The message together with pictures showing features of our new stores will be advertised in the local papers, magazines, and our new catalogs.•Although HARODDS is a successful department store in London and has many chain stores in New York and Italian, we can’t ignore the mega consumer market in some Asian countries, like China and Japan.These countries own a large consumer population, which makes them consumer markets with great potentials. So we should try to connect with those local business men to expand our foreign retail chains and develop foreign markets.•With a survey shows that: as the English population ages, older groups will provide opportunities for sales growth.And nowadays the English consumers want value for money and to feel they have got a bargain. Britain is moving from a luxury culture to a convenience culture. People want services which make life easier or save time. So the old service concept was out of date, we should do a series of trainings to improve staff’s awareness of the shopping fashion andtheir competence in competing in the market. The training mainly focuses on how to serve customer in a pleasant way. Then most of potential customers will switch to our stores.Part FiveThe Fund Needed to Carry Out the MeasuresThe estimated costs for the measures are summarized below:Training staff 5, 0000￡Rebuild department store& 12,0000￡Set up new storesExpanding foreign retail chains 8,0000￡Part Six Conclusions and RecommendationsAlthough problems exist, great business potential is waiting to be exploited. We have calculated that all the measures should bring an increase in profits by 23% in three months. Under a improved service concept and create a more comfortable shopping environment, Harrods can remain high in profitability and offset the threats.The Office has worked out three recommendations:·Set up a committee (composed of store’s managers, customer representatives and government staff) to monitor the service. ·Carry out training for the store’s staff and managers.·Advertise the feature changes of the store on the local news papers.Part Seven Supplementary PartsAppendixQUESTIONNAIRE OF THE HARRODS’GOODS AND SERVICES This questionnaire is designed for Harrods department store’s problems and future improvement on its goods and services. And we’d like to collect your feedback. You do not have to write your name on them. You are asked to fill in scales and write constructive suggestions to improve it. We appreciate your time and efforts very much!Select your answers as follows: 5 is a highly positive response to a particular question.1 is a highly negative response.Use a blue/black pen or HB pencil to mark your answers.1.Do you often shop at Harrods department store? 5 4 3 22.Was the shopping environment comfortable? 5 4 3 2 13.Was the staff’s attitude approachable? 5 4 3 2 14.Can you always found favorite product at there? 5 4 3 2 15.How good were the goods and service? 5 4 3 2 16.Overall, how did the store compare with the others? 5 4 3 2 17.Which do you have more desire to buy?a. Luxury goodsb. Convenience goodsc. Luxury goods with discountd. Convenience goods with discount8.In which store would you like to buy?a. Department storesb. Discount storesc. Specialty storesd. Convenience stores9.If you may choose freely, would you like to shop at Harrods?a. Yesb. NoFor question 10-11, please write any other comments and suggestions that might be helpful and constructive. WE appreciate your time and efforts very much.10. What kind of activity you would like to join?11. Any comments to Harrods?Thanks again for your participation!BibliographyLevitt, S. D., & Dubner, S. J. (2005). Freakonomics: A rogue economist explores the hid den side of everything. New York: William Morrow.Lucas, Stephen E. "Public Speaking." Encyclopedia of Rhetoric. Ed. Thomas O. Sloane. New York: Oxford University Press, 2001. 640-47.。
BusinessReport
IV. 引言
译文： 在过去的六个月里，人们注意到跨太平洋海运股份有限公 司在劳动力市场上对资深管理人员的吸引力持续增强。 10月份召开的公司计划委员会会议决定，对跨太平洋海 运和国际空运管理人员的待遇条件做比较研究。 此报告的目的是将本公司管理人员的待遇条件和跨太平 洋海运进行比较。 本报告的数据是在10月下旬访问该公司时，从该公司新 人人事经理Wang Dacheng那里以非正式方式收集到的。
7.
收集一切相关资料----会议记录、文件等
8. 2. Consider the purpose of your report: who is it for,
why does he/she want it, how will he/she use it
9.
考虑写报告的目的，报告将送交谁？阅读者为何需要
V. 正文样例
B) Life Insurance Although both companies have similar arrangements as regards life insurance for staff, International Airfreight pays a lump sum of 52 months’ base salary (including Provident Fund payments) while Transpacific Shipping pays a lump sum of 36 months’ base salary (excluding Provident Fund payments)
Business Report
I. Classification
1. 按照繁简程度分： 2. 简式报告和正式报告：内容单一，篇幅
英语作文 report
英语作文 reportTitle: Report。
Introduction:A report is a formal document that provides information about a specific topic, situation, or event. It is often used in business, academia, and government to communicate findings, analysis, and recommendations. Reports are typically structured with clear sections and headings, and they are written in a concise and objective manner.Purpose of a Report:The purpose of a report is to present factual information in a clear and organized manner. Reports may be used to inform decision-making, document research findings, or provide updates on a project or initiative. They can also be used to analyze trends, evaluate performance, or make recommendations for future action.Key Elements of a Report:1. Title Page: The title page includes the title of the report, the name of the author, the date of submission, and any other relevant information such as the name of the organization or institution.2. Table of Contents: The table of contents provides an overview of the report's structure and helps the reader navigate to specific sections.3. Executive Summary: The executive summary is a brief overview of the report, including its purpose, key findings, and recommendations. It is often the first section of the report and is designed to provide a quick understanding of the main points.4. Introduction: The introduction sets the stage forthe report by outlining the purpose, scope, and objectives. It may also provide background information and context for the reader.5. Methodology: If the report includes research or data analysis, the methodology section describes the approach and techniques used to gather and analyze information.6. Findings: The findings section presents the main results or outcomes of the report, often supported by data, evidence, or examples.7. Analysis: The analysis section interprets the findings and explains their significance. It may also compare the results to existing literature or benchmarks.8. Recommendations: The recommendations section offers suggestions for action based on the findings and analysis. Recommendations should be specific, actionable, and supported by the evidence presented in the report.9. Conclusion: The conclusion summarizes the key points of the report and may reiterate the main findings and recommendations.10. References: If the report includes citations or sources, a list of references should be included at the end of the document.Conclusion:In conclusion, a report is a valuable tool for communicating information, analysis, and recommendations in a structured and objective manner. Whether used in business, academia, or government, reports play a critical role in decision-making, research, and accountability. By following a clear and organized structure, and presenting factual information, reports can effectively convey complex ideas and support informed action.。
Business_Report商务英语报告
How to write an abstract
先写报告主体部分，待完成后，再写摘要。 从导言（主要是报告的目的部分）、正文（选出最重要的 部分加以高度概括）、结论和建议（报告的结果）三方面 提炼出摘要的内容。 确保摘要短小精悍，简明扼要，同时富含信息，可读性强。 比如，不要笼统地说 “Conclusions are drawn and a recommendation is made”，而应该具体说明主要的结论 是什么，应当做什么、怎样去做的建议是什么。 让你的读者清楚地明白：你要讲述的是他们最想知道的内 容，最想听到的消息。 使用简洁、普通的词汇，不要使用专业术语，以便任何阅 读摘要的人都能理解报告的主旨。 对该部分多做修改，已充分达到其目的、发挥其作用。
I&D Investment Company Ltd. set up a new branch in Guangzhou and you are working in the HR Depart. Recently the Personnel manager Ms Wang discovered that many staff are not punctual for work. She asked you to submit a report to her.
Long Formal Report
Cover Letter（转送函） Cover Page（衬页） Title Page（主题页） SUMMARY Table of Contents（目录） INTRODUCTION DISCUSSION CONCLUSIONS RECOMMENDATIONS Reference or Bibliography（参考文献） APPENDIX Back Cover（底页）
Business+Report
Business Report商务报告Topics☐Classification☐Basic elements and structure☐Procedures of writing☐Writing styleClassification☐Informational & Analytical (信息报告&分析报告)☐Informal & formalInformational (descriptive)☐Intended only to provide information, data, background or document about a company’s products, services, operations,projects or problems.☐With no attempt to analyze or explain such information, or make recommendations for taking further actions.☐Writer --- observer (no judgment/opinion)Analytical☐Provide information, but, in addition, they analyze and interpret a problem or situation so as to draw a conclusion or perhaps todeliver a recommendation for solving the problem.☐Writer --- more activeFormal☐Free from contractions, causal phrasal verbs or incomplete sentences.☐Formal tone --- precise figure, passive voice, technical or complex vocabulary and long complex sentence.For example☐It has been noted with concern that the stock of book in the department has been declining. Clerks are asked to remindthemselves of the rules for the borrowing and return of books, and to bear in mind the needs of other people.☐Large stocks of foodstuffs for Christmas are expected to arrive nextweek.Informal (memorandum备忘录)☐Relatively simple structures☐Contractions, colloquialisms☐Informal tone --- active voice, abbreviations, phrasal verbs, first person pronouns, approximate figures, and short sentences.For example☐The number of books in the department has been going down. I’ll make sure that everyone knows the rules for borrowing and the library is for everyone’s need.☐I think Christmas food will arrive next week.Memo☐interoffice letters (办公室信函)☐To remind or inform one’s colleagues of certain company affairs such as decisions of the leadership, or changes in the personnel, or what the receiver should do and so on.FormatBasic elements and structureFormal business reports involves☐Analyzing the problem☐Researching the data☐Organizing it into a logical presentation☐Recommendation to decision-makersBasic elements and structurePreliminary part(准备部分)Report proper(报告正文)Supplementary part(附加部分)Preliminary part☐Enhancing comprehension, readability, and convenience.1. Title page☐Title of the report☐Name of the person or organization for whom the report is prepared☐Name of the writer and his position☐Date of submissionTitle page (example)2. Letter of authorization (授权书)☐--A copy of the document that authorize it.☐A reminder that you prepared and presented the report according to specific instruction.☐-- Adds importance to the work.☐-- Demonstrate formal style.Example3. Letter of transmittal 附函☐Introduces a formal report☐--- a letter to the person submitted to. It usually carries brief information on how the report has been worked out and some personal viewpoints about certain subjects.☐In another word, a letter of transmittal is not a part of the report but it is about the report.☐Announces the topic of the report and tells who authorize it.☐Briefly describe the project☐Highlights the reporter’s findings, conclusions, andrecommendations.☐Close with appreciation for the assignment, instruction for the reader’s follow-up actions, or acknowledgment of help fromothers.Dear Mr. Smith,The report is presented with out team’s three-month surveyon the feasibility of the promotion of a new brand. I hope it may be of some help for our marketing plan-setting.I personally think the promotion is likely to be a sound oneand worth trying. I also hope some budget could be put on it next year.Looking forward to your further advice and instruction.yours truly,Susan Jones4. Executive summary/abstract☐Condensed summary (background, main findings, conclusions, and recommendations)☐Intended for those who just want to scan the report, and for those who must refer back to it.Example5. Table of contentsReport proper1. Introduction☐Background: events leading to the problem☐Problem or purpose☐Significance (establish importance)☐Scope (what will be included)☐Organization (an outline that states the structure)Useful expressions for introduction writing☐This report presents…☐The report is based on the facts we collected…☐The report carries the information on …☐In this report I will explain…2. FindingsUseful expressions☐Although the current statistics show that…☐Having made a close of the survey, I found…☐Our research reveals…☐We attribute the facts to the following factors…☐The figures show…☐It could be counted in this way…3. ConclusionExample4. Recommendation☐If the report is expected to provide reference or suggestion for strategy making, the writer should put forward his own point of view if he has some.ExampleSome useful expressions:☐So I’d like to put forward my opinion on the matter…☐My opinion for your references is …☐In my opinion,…☐I strongly hope…Supplementary parts☐Appendix 附录(diagrams, laboratory reports, complex formulae, maps)☐Bibliography 参考资料Procedures of writing☐Determine and defining the topic☐Collecting data☐Presenting findings and analyzing the report problem☐Presenting a conclusion☐Making recommendations and anticipating effects1. Determine and defining the topic☐Determine topic with the help of authorization given to you.☐Write a problem statement (presented by use of infinitives, questions, nominal clause, and a declarative sentence) Statement of logistic problem☐To determine the causes of inefficient logistic service.☐What are the causes of inefficient logistic service?☐logistic problem is becoming more and more inefficient, and management wants to know the causes…☐The purpose/objective of this report is toinvestigate/evaluate/study/analyze/recommend/ give feedback /estimate/ assess2. Collecting data☐Original data (observation, experimentation, surveys, interviews)☐Second-hand data (library references, data stored in computers)☐Obtain information through conversations with people, attending meeting.3. Presenting findings and analyzing the report problem☐Your findings should be written clearly and briefly, and be organized into logically connected paragraphs.☐Expressions to present findings:It was found that..It was felt that…It was generally the case that…There were several…Most people thought…Outlining☐Number-letter system & Decimal system (数字-字母式和小数点式) Outlining☐Topic outline & Sentence outlineHeadings for topic outline: (nouns, noun phrases, gerund phrases, infinitive phrases)Headings for topic outline: (complete sentences)--- avoid a mixed one--- headings must be parallelAn outlineWays of organizing ideas☐Chronological sequence☐Routine procedure (常规步骤)☐Categorical sequence (分类表述)☐Comparison and contrast (subject-by-subject pattern & point-by-point pattern)4. Presenting a conclusion☐Occasionally contain a costing presentation 成本核算(be made as simply as possible)5. Making recommendations and anticipating effects☐Put forward recommendations☐Make predictionsCertainly/surely mustExtremely likely willProbably wouldPossibly should/ought toMaybe cancouldmaymight Expressions of making predictions☐It is (quite) likely that…☐It is debatable whether…☐It is open to question whether…☐It is almost sure that…Writing style☐Be objective and impartial☐Be consistent in tense☐Concise and exact☐Write in an interesting and vivid styleObjective & impartial☐ExampleObjective & impartial☐Better writingConcise and exact☐Poor writingConcise and exact☐Better writingConcise and exact☐Avoid oversimplify, or vague, general, abstract expressions Interesting and vivid styleExercise1. Give formal expression to the following phrases.Find outBlow upCome across/run intoMake upGo in(to)Put up withLook intoGive in2. Match the following sections of a report with the information about them.1. Title page2. abstract orexecutive summary3. Table of contents4. introduction5. body of report6. conclusion7.recommendation8. Appendix9. bibliography3. Certain problems exist on campus. Choose one of the following problem to write a report.☐Campus security Culture atmosphere on campus☐Class attendance☐Curriculum design☐faculty-student relation☐Campus beatification☐Student administration。
Unit11BusinessReports世纪商务英语翻译教程(第三版)
Unit 11
Business Reports
返回
Business Reports
知识目标： 1. 了解商务报告的基本知识 2. 掌握商务报告的语言特点及其常用翻译技巧 3. 熟悉定语从句的翻译方法
能力目标： 1. 能够正确翻译商务报告中的常见词汇、语句和段落 2. 能够运用所学翻译技巧熟练地翻译各类常见商务报告 3. 能够较为熟练地翻译各类定语从句
Sec 7
Sec 8
返回
SECTION 3
I. 商务报告的语言特点（1）
Sec 1
商务报告在内容上要讲求客观，忠于事实；观点上要求思路清晰，引证
Sec 2
准确；结构上要求语篇完整，布局合理；文体上讲究风格自然, 语言正式。有
人把商务报告的特点概括为：篇幅可长可短，体例必须规范；内容或繁或简，
Sec 4
Now we have our own truck to transport the building materials on the construction site. The expenditure of the department would be lower. This would enable the company to operate more smoothly.
SECTION 1
Sec 2 Sec 3 Sec 4 Sec 6 Sec 7 Sec 8
例文：
Report On An Event Date of report:23-Sept-2008
To the board of directors: With the fund granted for the purchasing of a truck of the
商务英语写作——商务报告
Business Reports
2
Communicative Activity 1 What is a business report? Could you explain it in your own words? A business report plays a crucial role in business practice as most major decisive actions are based on business reports. If reports are well written – data collected thoroughly, analysis done perceptively, comment made correctly, solution can be expected to draw in a wise way.
Business Reports
2
Communicative Activity Notes:
What is a business report? Could you explain it in your own words? What are the most common types of business reports? List some examples.
Business Reports
A Sample
Business Reports
Sample Analysis
Possibility of Practicing the Flextime Working System
Terms of Reference Mr. Jiang has requested a report on the research about the possibility of practicing the flextime working system. The report should be ready for the next Board of Director’s meeting.
商业分析报告
Content
01 产 业 主 体 商 业 分 析 INDUSTRY SUBJECT BUSINESS ANALYSIS
02
竞争力表现突出点
OUTSTANDING COMPETITIVE PERFORMANCE
03 对 行 业 影 响 的 方 面 ASPECTS AFFECTING THE INDUSTRY
01
产业主体商业分析 INDUSTRY SUBJECT BUSINESS ANALYSIS
YOUR TITLE HERE
在这添加 页面标题内容
I'm selfish, impatient and a little insecure. I make mistakes, I am out of control and at times
内容
此处添加标题
I'm selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can't handle me at my worst.
关键词
关键词
关键词
关键词
01
产业主体商业分析 INDUSTRY SUBJECT BUSINESS ANALYSIS
输入此处标题
I'm selfish, impatient and a little insecure. I make mistakes.
输入此处标题
I am out of control and at times hard to handle. But if you can't handle me at my worst.
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Contents of Business Reports
For example: 1)Following your memo of 27 April we carried out a small study of staff views in 3 selected departments. (indicates why the report was drawn) 2)In this report I present the data collected for improving our new series products (indicates what information will be carried)
13
Contents of Business Reports
Findings & Discussion ---it is the analysis on the collected facts ---works as a key part of the report in effecting the future strategy making ---should describe the detailed information of the subject objectively ---reason the factors, result and possible measures
5
Structure of Short Business Report
When a short report takes the form of a letter, it is often sent outside the organization containing three parts: headings, body and closing When it takes the form of a memo, it is used within the organization containing five parts: reader’s name, writer’s name, date , subject , body
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Contents of Business Reports I
Introduction Illustration Findings &Discussion Conclusion Recommendation Appendix References
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Contents of Business Reports
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Contents of Business Reports
3)In this report I present the information you wanted to have before deciding whether or not to invest in New Horizon, Inc. 4) This report summarizes the collection-series research you authorized on February,15. It confirms the findings reported in the preliminary report sent to you on April 1. The new collection series does lead to a significantly improved rate of collection.
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Contents of Business Reports
(2) The Company should undertake a marketing survey to determine maximal sales for completed residences. (3) Once the purchase of the development is completed, the Company should retain a project management division to oversee the quality and progress of the construction.
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Contents of Business Reports
2)I obtained most information from Mr. Ronald Braun, the financial analyst, and Ms. Margaret Persasky the investment advisor. I also spoke with some of the senior staff in the financial department. I also read some report on ABC Company in some leading newspapers and trade journals.
16
Contents of Business Reports
For example: In conclusion, my investigation indicates that investment in the high-interest-rate bonds is not as reliable or beneficial as investment in the lowdividend-rate stocks.
17
Contents of Business Reports
Recommendation ---suggests the future action for strategy making ---need to be based clearly on the evidence presented in the report ---if it is practical and reasonable, it will be most helpful
15
Contents of Business Reports
Conclusion ---a very important section that summarizes the major findings of the report and tells what the findings mean. ---based on the analysis of the facts or discussion for the readers of the report.
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Types of Business Reports
In terms of function: Informational; analytical In terms of purpose: Periodic report; progress report; incident report; trip report, etc. In terms of forms: Formal and informal In terms of length: Long; short
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Structure of Short Report
Short business reports are most common in business They typically concern day to day problems that is vital to an organization’s communication
11Βιβλιοθήκη Contents of Business Reports
Illustration ---the way you collect information, the source of your information For example: 1)My personnel officer informally asked a representative sample of office workers ( in three departments) a number of questions.
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Contents of Business Reports
Introduction includes: ---why it is written ---what it is about ---who is it intended for ---who asked for it ---what investigation or methods were used
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Contents of Business Reports
For example: Therefore, I’d like to make the following recommendations for your reference. (1) The company should enter into negotiations with Sunrise to purchase its equity in the Larson Lake Development.
Introduction ---aims at informing the receiver what information will be carried in the report ---introduces the background, states the subjects, purpose and method of solving the problem ---should be brief and clear
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Introduction
Business reports are one of the most frequently used types in business communications. Business reports are an essential part of doing business and one's ability to be proficient in this area is critical to the ability to pursue commercial success.