艺术设计专业英语Unit 7 Why Mood Boards Matter
新职业英语行业篇艺术设计英语答案
新职业英语行业篇艺术设计英语答案1、You can borrow my book, _____ you promise to give it back to me by the end of this month. [单选题] *A.even ifB. as long as(正确答案)C. in caseD. even though2、These oranges look nice, but _______ very sour. [单选题] *A. feelB. taste(正确答案)C. soundD. look3、My father always gets up early. He’s never late _______ work. [单选题] *A. toB. for(正确答案)C. onD. at4、It is reported that the fire caused serious（）to that school building. [单选题] *A. damage(正确答案)B. destroyC. harmD.hurt5、They all choose me ______ our class monitor.（）[单选题] *A. as(正确答案)B. inC. withD. on6、100．The bus can ______ you to the Great Wall. [单选题] *A．leaveB．take(正确答案)C．changeD．spend7、They might have found a better hotel if they _________ a few more kilometers. [单选题]*A. droveB. would driveC. were to driveD. had driven(正确答案)8、What surprised me ______ was that he succeeded. [单选题] *A. most(正确答案)B. mostlyC. almostD. at most9、The reason why I didn't attend the lecture was simply（）I got a bad cold that day. [单选题] *A. becauseB. asC. that(正确答案)D. for10、The market economy is quickly changing people’s idea on_____is accepted. [单选题] *A.what(正确答案)B.whichC.howD.that11、The house was completed five months ago. [单选题] *A. 完成(正确答案)B. 复杂C. 开始D. 装着12、Li Jing often helps me ______ my geography.（）[单选题] *A. atB. inC. ofD. with(正确答案)13、If you pass your exams, we’ll have a party to celebrate. [单选题] *A. 宣布B. 发表C. 解放D. 庆祝(正确答案)14、____ is standing at the corner of the street. [单选题] *A. A policeB. The policeC. PoliceD. A policeman(正确答案)15、Jim will _______ New York at 12 o’clock. [单选题] *A. get onB. get outC. get offD. get to(正确答案)16、What did you _______ at the meeting yesterday? [单选题] *A. speakB. tellC. say(正确答案)D. talk17、—______? —Half a kilo.（）[单选题] *A. How much are theyB. How much is itC. How much would you like(正确答案)D. How many would you like18、Last week they _______ in climbing the Yuelu Mountain. [单选题] *A. succeeded(正确答案)B. succeedC. successD. successful19、5．Shanghais is known ________ “the Oriental Pearl”, so many foreigners come to visit Shanghai very year. [单选题] *A．forB．as (正确答案)C．withD．about20、I usually do some ____ on Sundays. [单选题] *A. cleaningsB. cleaning(正确答案)C. cleansD. clean21、A lot of students in our school were born _______ March, 1 [单选题] *A. in(正确答案)B. atC. onD. since22、Mrs. Green has given us some _______ on how to study English well. [单选题] *A. practiceB. newsC. messagesD. suggestions(正确答案)23、This year our school is _____ than it was last year. [单选题] *A. much more beautiful(正确答案)B. much beautifulC. the most beautifulD. beautiful24、Ordinary books, _________ correctly, can give you much knowledge. [单选题] *A. used(正确答案)B. to useC. usingD. use25、_________ we don't stop climate change, many animals and plants in the world will be gone. [单选题] *A.AlthoughB.WhileC.If(正确答案)D.Until26、—Would you like some milk?—Yes, just _____, please. [单选题] *A. a little(正确答案)B. littleC. a fewD. few27、9．—Will there be more cars in the future?—________. [单选题] *A．See youB．Well, I'm not sure(正确答案)C．You're welcomeD．Thank you28、His sister ______ the chess club.（）[单选题] *A. want to joinB. want joiningC. wants to join(正确答案)D. wants joining29、When you are tired, listen to music and try to _______ yourself. [单选题] *A. supportB. showC. playD. relax(正确答案)30、The organization came into being in 1 [单选题] *A. 开始策划B. 进行改组C. 解散D. 成立于(正确答案)。
艺术设计专业 英语
艺术设计专业英语Art and Design Major in EnglishIntroduction:Art and design is a field that combines creativity and technical skills to create visual and aesthetic experiences. It involves various forms of artistic expression, including painting, sculpture, graphic design, fashion design, and architecture. In this article, we will explore the importance of studying art and design as a major and its potential career opportunities.1. The Importance of Studying Art and Design:Art and design majors provide students with the opportunity to develop their creative thinking and problem-solving skills. It encourages students to think outside the box and explore innovative ideas. Through the study of art history and theory, students gain a deeper understanding of the cultural and historical context of art, which enhances their ability to create meaningful and impactful artwork.2. Skills Developed in Art and Design Major:Studying art and design equips students with a wide range of skills that are applicable in various industries. Theseskills include visual communication, critical thinking, project management, and technical skills in using different artistic mediums and tools. The ability to effectively communicate ideas visually is highly valued in fields such as advertising, marketing, and web design.3. Career Opportunities in Art and Design:Graduates with a degree in art and design have a diverse range of career options. They can work as professional artists, graphic designers, fashion designers, animators, illustrators, art directors, or curators. Many art and design majors also choose to become freelance artists or start their own creative businesses. The demand for creative professionals is increasing in industries such as advertising, film and television, publishing, and gaming. 4. The Impact of Art and Design on Society:Art and design have a significant impact on society. It has the power to inspire, provoke emotions, and challenge societal norms. Art can be used as a means of social commentary, raising awareness about important issues and advocating for change. Design plays a crucial role in shaping our daily lives, from the layout of our cities tothe functionality of our technological devices.5. The Role of Technology in Art and Design:Advancements in technology have revolutionized the field of art and design. Digital tools and software have expanded the possibilities for artistic expression and opened up new career opportunities. Artists and designers now have access to a wide range of digital mediums, such as digital painting, 3D modeling, and animation. Technology has also made it easier for artists to showcase and sell their work online, reaching a global audience.6. The Cross-Cultural Influence in Art and Design:Art and design are influenced by various cultures and traditions from around the world. Studying art and design allows students to appreciate and understand different cultural perspectives, fostering cross-cultural understanding and appreciation. This cross-cultural influence can be seen in various art movements throughout history, such as the Renaissance, Impressionism, and Cubism. Conclusion:Studying art and design as a major offers numerous benefits, including the development of creative and technical skills,a wide range of career opportunities, and the ability to make a positive impact on society. It is a field that requires passion, dedication, and continuous learning. Art and design majors have the opportunity to shape the world around them through their creativity and artistic expression.。
工业设计专业英语(第三版部分翻译
艺术装饰风格被宣告是“唯一一个总体设计”，艺术装饰必然是在众多消费者中间找到观众的最高产的设计之一。
虽然它起源于19世纪20年代高度专有的法国手工裁剪装潢艺术，但它通过利用廉价的新金属材料，塑料和玻璃而发展迅速，找到了便宜，短期利用，并可以大批生产的装饰用品，如香烟盒，香水瓶，家庭用的陶瓷和玻璃，流行纺织品及各种装饰物，还有可以像鸡尾般甩动的物品。
作为一种装饰风格它可以运用于无数物品的形状和表面装饰，因而赋予它们全部以相同质量的瞬间的现代性和时尚性。
就像许多这个世纪其它的流行风格一样，艺术装饰风格扎根于高雅文化，例如，立体主义、俄国芭蕾、美洲印第安风格和欧洲纯粹主义，但是相对其他文化而言，艺术装饰风格取长补短，装饰特征表现得更为折衷一些。
结合艺术装饰风格在1930年代流行的因素，大规模批量生产使用新材料是商品价格相对低廉的必要条件。
但这些是远远不够的，更深层次的原因是艺术装饰风格具有典型的适应性。
在那段经济萧条的时期，豪华奢侈的装饰风格所带来的美感让当时的消费者有了逃避现实的放松心情。
艺术装饰风格的宣传方式也促进了它的流行，艺术风格被好莱坞应用于多种流行电影中。
通过影片媒体使大量观众接触到装饰风格，除此之外，艺术装饰风格也运用在广告和包装上，使其有效的影响了大量的环境之外，艺术装饰风格也影响到了建筑领域，许多新场所也运用了这种风格，美化建筑的外表，那些新商业的娱乐楼房，例如商场电影院，工厂，甚至于新的豪华游轮，它也被利用于在1933年芝加哥展览之中。
艺术装饰风格开始象征着高效率的现代化生活和新的生活理念，这种动人的方式随着人们对时尚性和社会地位的追求与渴望，艺术装饰风格得到了大量消费者的高度喜爱地位。
艺术装饰的大量应用伴随着消费产品的需求。
但是，从不好的方而来看，艺术装饰风格只是作为一种中档的艺术手法，来装饰非常廉价的商品甚至留有一种杂乱的感觉。
在英国有一群针对低端市场开发产品的地毯制造商，他们意识到了这个新潮流里的商业潜力。
完整版艺术设计英语教案
教案2015～2016学年第2学期教研室大学英语英语部课程名称大学英语（二）艺术设计专业主讲教师讲解章节复习语法知识：定语从句、句子结构授课时数 2 periods第一周授课目标：掌握定语从句的基本知识掌握句子成分，会解析句子结构。
教学内容（讲解大纲）本章节的授课重点、难点：Make sure that students understand⑴ the theme（purpose behind the text）;⑵the important things that the text contains for the readers to think about;授课方法、授课手段：Open questions and answers in classPPT and multimedia作业：Find the information about The arts & Crafts Movement参照资料：点击职业英语（艺术设计篇）、王道真语法授课反思：讲解章节Unit 4 Graphic Design授课时数 2 periods第二周授课目标：1、完成听力练习。
2、认识工艺美术运动的背景知识。
教学内容（讲解大纲）本章节的授课重点、难点：授课方法、授课手段：Open questions and answers in classPPT and multimedia作业：Preview the text参照资料：点击职业英语（艺术设计篇）、王道真语法授课反思：讲解章节Unit4 Graphic Design平面设计授课时数 3 periods第三周-第四周第一小节授课目标：Grasp the theme of the textAnalysis the text (main idea, structure)Learn more about the background教学内容（讲解大纲）I.lead-in questions:What is Arts & Crafts Movement?检查两位同学作业，老师总结。
艺术设计大纲 英文版
Course Title:1. Photoshop2. Colour3. Introduction to Design4. Skecth5. 3DS MAX6. VI Design7. Packaging Design8. Logo Design9. Public Space Design10. Advertising Design11. Living Space DesignOne Course Description1. Major for：Art Design2. Nature，Status and RoleVI Desigh which is corporate identity-centric, is a compulsory course for art design major. The task of this course is to let students know the desigh and making of visual identity system.3. Teaching Objectivesa、The based system elements of VIS, corporate identity, product-specific signs, special fonts, standard colour, standard graphics and so on.b、The application system elements of VIS, tools, demanstrating materials and words and deeds of the media in show site.4. Leading CourseDesign Form, Layout Design, Logo Design5. Test and EvaluationFinal Exam（60%），Routine Participation（40%）Two Course Content1. Course SummaryThe system elements of corporate identity system, corporate identity, product-specific signs, special fonts, standard colour, standard graphics and so on.2. Course ContentChapter One Introduction to VISection 1. The History of Corporate Image DesignSection 2. From Product Trademarks to Corporate Identitya. Difference between Product Trademarks and Corporate Identityb. Difference between Traditional Corporate Identity and Modern Corporate IdentitySection 3. Systematic Recognition of IdentitySection 4. The Development of Corporate Identity SystemSection 5. The Importation of Corporate Identity SystemChapter Two The Constitution of VISection 1. Based Design System of VIa. Company Nameb. Standard Logoc. Deformation Logod. Standard Graphicse. Typographyf. Standard Colourg. Secondary Colourh. Combined Modei. Trademark Brandj. Symbolic Patternsk. Mascotl. Logo ParaphraseSection 2. Application Design System of VIa. Office Supplies Categoryb. Banner Categoryc. Instructions Marked Categoryd. Clothing Categorye. Advertising Categoryf. Data Categoryg. Situation and Display Categoryh. Transport and Equipment Categoryi. PR Gifts Categoryj. Products and Packaging Categoryk. OthersChapter Three VI Manual BindingSection 1. The Aim and Role of Manual Binding Section 2. The Form of Manual Binding Section 3. Manual ManagementSection 4. Principles of Manual Binding Section 5. Design Rules in Manual Binding Three Teaching Key Points and Difficulty1. Key PointsThe desigh and making of visual identity system, the tendency in corporate image design.2. DifficultyForm relations among the parts of visual identity system.Four Teaching MethodsLectures and PracticeFive Teaching References1. VI Design, by Zhang Shizhuo, Yujing, Liaoning Fine Arts Publishing House2. CI Design, by Yang Renmin, Liwei, Shanxi People Arts Publishing HouseSyllabus of Packaging DesignOne Course Description1. Major for：Art Design2. Nature，Status and RolePackaging design is a compulsory and vacational skill course. It focuses on visual communication design skills. And this course mainly discuss how to express art thinking through graphic modeling capability and graphic design capability to complete a new and meaningful graph.3. Teaching ObjectivesLet students know the history of packaging, including design positioning, design ideas and expressions, packing composition and basic thearies of systematic packaging design.The objective of this course is that students can be familiar with packaging process, decoration design.4. Leading CoursesPhotoshop, Graphic Design5. Test and EvaluationFinal Exam（60%），Routine Participation（40%）Two Course Content1. Course SummaryThis course focuses on the features of packaging design which is one indispensive part of visual communication and discuss creative elements and skills of packaging.2. Course ContentChapter One The History of Packaging DesignSection One Packaging Design GerminationSection Two Packaging Design GrowingSection Three Packaging Design DevelopmentChapter Two A Summary of Packaging DesignSection One The Value and Role of PackagingSection Two Classification of PackagingSection Three Green of Packaging DesignSection Four Scope of Packaging DesignSection Five Process of Packaging DesignSection Six Positioning of Packaging DesignChapter Three Packaging MaterialSection One Due Features of Packaging Material Section Two Common Packaging MaterialsChapter Four Packaging StructureSection One Design Requirements of Packaging Structure Section Two Common Packaging StructureSection Three Structure Set of BoxSection Four Packaging Structure for Special Popurse Chapter Five Modeling of Packaging ContainerSection One Mapping of Packaging Container ModelingSection Two Model Making of Packaging Container Modelin Chapter Six Packaging and DecorationSection One Ideas of Packaging and DecorationSection Two Elements of Packaging and DecorationSection Three Composition Method of Packaging and Decoration Section Four Composition and Visual of Packaging and Decoration Section Five Color Desigh of Packaging and DecorationSection Six Ethnic Style DesignSection Seven Series DesignChapter Seven Packaging Design and PrintingSection One Prepress WorkSection Two Printing TypesSection Three Printing ElementsSection Four Process Crafts of Packaging PrintingThree Teaching Key Points and Difficulty1.Key PointsThe point is the combination between theory and practice and product availability in the process of packaging design.2. DifficultyPackaging craftsFour Teaching MethodsLectures and PracticeFive Teaching References1. Packaging Design, by Yang Renmin, Southwest Normal University Press.2. Packaging Design, by Li Yingkuan, Shanxi People Arts Publishing House.Syllabus of Advertising DesignOne Course Description1. Major for：Art Design2. Nature，Status and RoleAdvertising design is a compulsory and vacational skill course. It focuses on basic knowledge, principles and art rules of print ads. Students are supposed to get remarkable progress in design positioning, design ideas, design capacity, team spirit, comprehensive ability. And this course aims to enhance the personality, the creative thinking and ability of the students, which can lay a thound foundation for their future career.3. Teaching ObjectivesAdvertising design is a compulsory and the most comprehensive course. Let students know the history of print ads, bacic theoretical things of print ads, including roles, ideas and expressions, compositions. The objective of this course is that students can know what is an excellent advertisement and can design an advertisement with the help of what they have learnt.4. Leading CoursesPhotoshop, Layout Design5. Test and EvaluationFinal Exam（60%），Routine Participation（40%）Two Course Content1. Course SummaryThis course focuses on the elements and techniques of advertising as well as the features of packaging design which is one indispensive part of visual communication.2. Course ContentPart One Basic Theory of Advertising DesignChapter One A Introduction to Print Ads Design1. A Brief History of Print Ads2. The Definition and Classification of Print Ads3. The Roles and Main Features of Print Ads4. Print Ads and Brands5. Design and Planning of Print AdsChapter Two Elements of Print Ads1. Graphs of Print Ads2. Scripts of Print Ads3. Colors of Print Ads4. Copies of Print AdsChapter Three Creative Thinking of Print Ads Design1. Positioning of Print Ads2. Definition of Creative Print Ads3. How to conduct creative print ads?4. Thinking Ways of Creative Print AdsChapter Four Expression Crafts of Creative Print Ads1. Common Expression Techniques of Creative Print Ads2. Art Expression Crafts of Creative Print AdsChapter Five Media Types and Design Rules of Print Ads1. Design Rules of Newspaper Advertising2. Design Rules of Magazine Advertising3. Design Rules of Poster Advertising4. Design Rules of DM Advertising5. Design Rules of Outdoor AdvertisingChapter Six Design Process of Print Ads1. Market Research2. Design Targeting3. Design Ideas4. Further Improvement5. Making and ReleasePart Two Advertising Case TrainingThree Teaching Key Points and Difficulty1.Key PointsThe point is the creative expression of print ads.2. DifficultyThe unity of theory and practiceFour Teaching MethodsLectures and PracticeFive Teaching References1. Print Ads, (J), Ads and Design Press.2. International Ads, Shanxi Fine Arts Magazine.。
艺术设计英语(第二版) 课后答案
English for Art DesignUnit 1 IntroductionLesson 1 Art in ChinaLook and Learn（横向从左至右）1. figure2. new year painting3. landscape4. bird-and-flower painting5. calligraphy6. muralDialogueA. 1. “Haven’t seen you for a long time.”2. the Art Museum to visit a Chinese brush painting and calligraphy exhibitionB. calligraphy / museum / exhibition / favorite / enjoyableReading （横向从左至右）A.Xuan paper 毛笔brush 帛silk 宣纸B.c a b dLesson 2 Art in the Western WorldLook and Learn （横向从左至右）1. Picasso2. Van Gogh3. Dali4. Seurat5. Monet6. Henri RousseauDialogueA. 1. No2. Yes3. No4. YesB. Florence Baroque ImpressionismA. 1. c 2. a 3. cB. 1. The Last Supper 2. Mona Lisa 3. Self-portraitUnit 2 PaintingLesson 1 Common Building Materials Look and Learn （横向从左至右）1. highlight2. core shadow3. mid-tone4. cast shadow5. reflected lightDialogueA. 1. Yes2. Yes3. No4. YesB. 1. c 2. d 3. b 4. AReadingA. 1. cone 2. sphere 3. cylinder 4. cubeB. 1. d2. b3. cLesson 2 ConcreteLook and Learn （横向从左至右）1. rectangle2. line3. oval4. triangle5. circle6. squareDialogueA. 1. Ann is going to the Sun Park.2. Ann would like to have a sketch there.3. She can get there by bus.B. Practice in pairs.A. graphite pencils 写生本charcoals 铅笔sketchbook 炭笔B.freehand / sketchbook / experience / essential / proportion / perspectiveLesson 3 ColorLook and Learn1. color wheel2. complementary colors3. analogous colors4. primary colors5. secondary colors6. tertiary colorsDialogueA. 1. Yes2. No3. No4. YesReadingA. tint / shade / toneB. 1. hue / value / saturation2. gray scale3. purity4. Light / brightLesson 4 Pattern and Formation Look and Learn1. repetition2. anomaly3. concentration4. radiation5. similarity6. graduation7. texture8. contrastA. 1. He is thinking of using it to decorate as cushions.2. No, it doesn’t.B.cushion 座垫floor cushions 茶几垫tea table mat 垫子ReadingA. balance / unity / emphasis / harmony / relationship / proportion / rhythmB.1. balance gives us the feeling that all parts of the works are in harmony2. rhythm makes the artwork seem active3. emphasis catches our attention at first4. unity fits every element in the artwork together5. proportion adds emphasis and balance among the elements as a wholeUnit 3 DesignLesson 1 Graphic DesignLook and Learn（横向从左至右）1. logo2. website3. business card4. advertisement5. poster6. product packagingDialogueA. 1. Yes2. No3. No4. YesB. 1. the first poster2. the second posterReadingA. 1. talk to your clients to gather as much information as you can.2. softwares3. fonts, size, arrangementB. 1. talk to your clients to gather as much as information as you can2. a harmonious looking centered on the theme is more beautiful3. you can modify the images depending on softwares4. the choice of fonts, size and arrangement should be considered carefullyLesson 2 Interior DesignLook and Learn（横向从左至右）1. living room2. dining room3. bedroom4. study room5. bathroom6. KitchenDialogueA. 4 3 5 1 2 6B.1.frame the headboard with a canopy to draw the eye up and create the illusion of a high ceiling2.try to hang the curtains above the top of the window frame.3.pick an oversize mirror to make the room appears larger.4.choose the vertical stripe wall papere the dark color wall paper for one single wall.ReadingA.B. considerinteriordecorativemoodcategoryLesson 3 Industrial Product DesignLook and Learn（横向从左至右）1. household Appliance2. furniture3. electronic appliance4. transportationDialogueA. 1. Yes2. No3. No4. YesB.inconvenientwirelesspersonalizeportableefficiencyReadingA.1.艺术的基本概念2.尽管这个计划构思很好，但是因资金不足而流产3.可用性测试B.Usability 应力分析stress analysis 材料工程materials engineering 可用性Lesson 4 Fashion Design Look and Learn（横向从左至右）1. bloomers2. rompers3. harem pants4. bell-bottomed pants5. pencil pants6. straight trousersDialogueA. 1. No2. Yes3. Yes4. NoB. 1. princess dress2. shirt dress3. empire dressReadingA. 1. b 2. c 3. cB. 1. Jeannet suit2. The Camellia flower accessory3. The double C logoLesson 5 AnimationLook and Learn（横向从左至右）1.extra long shot2. long shot3. medium long shot4. medium shot5. close-up6. extreme close-upDialogueA. 1. She saw a film with one of her friends.2. Kung Fu Panda.B.awesomeattentionattractiveanimationReadingA. 1. computer animation 2. stop motion 3. traditional animationB. 1. takes much time and requires a team of animators2. requires patience3. make the process easier and fasterUnit 4 Software for DesigningLesson 1 Software for Graphic Design: Photoshop & CorelDRAW Look and Learn（横向从左至右）1. blur tool2. brush tool3. eraser tool4. magic wand tool5. marquee tool6. move toolDialogueA. 1. No2. No3. No4. YesB. a c bReadingA. vector graphics editor 平面设计image processing software 矢量绘图软件graphic design 图形图像处理软件Lesson 2 Software for 3D-Design: 3DS Max Look and Learn（横向从左至右）box cone toruscylinder sphere tubegeosphere teapot pyramidDialogueA. 1. Yes2. No3. No4. YesB. 1.bookcase 2. sofa 3. study tableReadingA.1.Create panel2.Modify panel3.Hierarchy panel4.Motion panel5.Display panel6.Utilities panelB. renderingmodelingcommandmodifyhierarchyutility。
艺术设计专业英语
ZENG LI
References
1.Art English艺术类专业英语 周小儒主编，化学工业出版社，2005.1. 2.English for industrial design and art design 工业设计与艺术设计专 业核心基础英语，戴力农编著，机械工业出版社,2007.7. 3.English for art 艺术英语，王玉华主编，复旦大学出版社，2007.3. 4.设计艺术专业英语，杨正编著，武汉大学出版社，2006.1. 5.International standards for students’ writing, Brian Devlin英语论文 写作教程——基于国际标准的学术写作于发表，清华大学出版社， 2003.1. 6.How to write a research paper, 英语学术论文写作，黄国文等编著， 重庆大学出版社，2006.1. 7.如何撰写和发表科技论文，（美）罗伯特• 戴，巴巴拉• 盖斯特尔， 2007.1.
Preliminaries
❖ 2 focusing on a topic ❖ There are many aspects to any subject or
discipline that we study at a university.One way of breaking down a subject into a number of smaller sub-topics is to look at the subject classifications provieded by a library.
Preliminaries
❖ 4 research a we choose,how we design our research paper,
艺术设计专业英语课件
Explores the concept of the sublime in modern art, discussing how artists use sublime elements to evoke powerful emotional responses in viewers
The Definition and Characteristics of Art and Design
Details
+Art is a broad term that encompassed a range of practices, including painting, sculpture, drawing, printmaking, installation art, and more It is often associated with the expression of individual ideas and emotions, as well as cultural and social commentary
contents
目录
Art and Design Professional English Listening and Speaking Training Cultural background knowledge in English for art and design major
01
Overview of Art and Design Majors
+Design is considered with the creation of visual solutions to problems or ideas It involves the application of aesthetic principles and functional considerations to solve practical issues, such as product design, intermediate design, graphic design, and more
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
What exactly is a mood board ？
Mood boards (sometimes called inspiration boards) are used in a variety of disciplines. You’ve no doubt seen them used for Interior Design, where fabric swatches and paint chip samples are grouped together on a poster to show a homeowner what type of atmosphere the new decor will create. They are also used frequently in Fashion to highlight trends and styles. In essence they are a compilation of inspirational elements used by designers to flesh out ideas at the beginning of a design project.
The mood board is intentionally casual; it lets the designer start with broad strokes and get feedback before too much time is invested in the wrong direction. Think of it as rapid visual prototyping.
A mood board is extremely useful for establishing the aesthetic feel of a web site. It usually fits into the process somewhere after wireframes and before design mockups. Things that can be explored in the mood board include photography style, color palettes, typography, patterns, and the overall look and feel of the site. Soft or hard ？ Grungy or clean ？ Dark or light ？ A rough collage of colors, textures and pictures is all it takes to evoke a specific style or feeling.
UNIT 7 WHY MOOD BOARDS MATTER
It has happened to everyone. You spend countless hours producing a beautiful, pixel-perfect comp only to have it rejected by the client because it isn’t what they were envisioning in their mind’s eye. It’s the dreaded “I’ll know it when I see it” curse.
Hng you should do is evaluate the project and pick the mood board style that will work best. There are many different ways to present a mood board. The direction you choose will be based on the time allotted, personal work habits and most importantly your client’s personality.
You get sent back to the drawing board, your ego and the budget take a hit, and everyone is frustrated by the process. After this happens a few times you realize that getting the client involved earlier in the process can make a huge difference in the outcome of your design presentations.
This is the easiest way to create a mood board because it can be thrown together quickly and does not force you to make decisions about smaller details such as fonts or specific colors. Grab bits of inspiration from anywhere you choose. Scan in things you find around you or search online for suitable pictures and textures. Sometimes it is helpful to include screenshots of other sites with a similar look and feel.
STYLE 1: LOOSE COLLAGE
If they are big thinkers who aren’t obsessed with the details, chances are they will love this part of the process and won’t require refined mood boards. A loose collage will work just fine to convey the type of look and feel you are going for. An example of this style is below: