外贸英语函电单元课程设计

外贸英语函电单元课程设计
外贸英语函电单元课程设计

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《外贸英语函电》课程单元设计,是在课程整体设计思路基础上,设计每个学习项目及任务的教学目标、教学内容、重点难点及解决方案,给出具体的教学实施建议,说明教学资源,明确每个项目的详细考评标准。

一、项目1教学设计

【项目名称】客户开发

【项目背景】作为高职外贸类学生,在开发客户的学习中,首先要具备外贸英语信函写作的基本知识,即外贸函电写作的基本原则,外贸函电的格式,外贸函电的内容设计的基本知识。在此基础上,通过教材提供的业务背景,中国纺织品进出口总公司与英国伦敦时装贸易公司的一笔出口业务,学习和掌握不同业务环节函电交流的具体理解,翻译及写作运用。

【任务分解】基于业务能力需要,要完成客户开发工作,就必须具备开发客户与交易磋商的相关知识与能力。根据以上分析,我们将本项目的相关知识分解为两个典型的学习任务:(1)函电写作基础,(2)寻找客户,建立业务关系开发函电,资信调查函的交流写作。各学习任务的教学设计见表1—表2.

表1. 任务1教学设计表

表2. 任务2教学设计表

二、项目2教学设计

【项目名称】业务磋商和合同拟定

【项目背景】中国纺织品进出口总公司在发出致英国伦敦时装贸易公司要求建立业务关系函后,得到了英国伦敦时装贸易公司肯定的回函,并在来函中向中方进行询盘,于是双方就3000打女生丝绸上衣产品进行了发盘,还盘,在还盘,接受发盘,下达订单等一系列交易磋商,最终达成交易的函电往来过程。通过这些过程,学习和掌握不同业务环节函电交流的具体案例,加以理解,进行翻译及写作运用。

【任务分解】在完成客户开发,建立业务关系后,工作围绕交易磋商直至签订合同达成交易展开。根据以上分析,我们将本项目的相关环节分解为五个学习任务模块:(1)询盘与答复;(2)报盘;(3)还盘;(4)支付方式;(5)接受与订购。各学习任务的教学设计见表3—表7.

表3. 任务3教学设计表

表4. 任务4教学设计表

表5. 任务5教学设计表

表6. 任务6教学设计表

表7. 任务7教学设计表

三、项目3教学设计

【项目名称】进出口合同的履行

【项目背景】中国纺织品进出口总公司与英国伦敦时装贸易公司经过函电往来磋商,最终达成以信用证为付款方式的合同后,双方进入合同履行阶段。作为信用证业务,对双方而言,开立信用证是履行合同的关键的第一步。在本业务中,中方适时向英方去函催证,而英方也及时作出了回应。双方在信函写作中,根据各自的立场和业务要求,相互沟通,推进者业务的进程。通过这些过程,学习和掌握不同业务环节函电交流的具体案例,加以理解,进行翻译及写作运用。

【任务分解】在合同履行阶段,工作围绕信用证业务、包装运输、运输保险及交货后的理赔索赔环节展开。根据以上分析,我们将本项目的相关环节分解为五个学习任务模块:(1)信用证业务;(2)包装和装运;(3)保险;(4)索赔与理赔。各学习任务的教学设计见表8—表11.

表8. 任务8教学设计表

表9. 任务9教学设计表

表10. 任务10教学设计表

表11. 任务11教学设计表

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实验报告 实验名称外贸英语函电系别经济与管理系年级专业 学生姓名 学号 指导老师 2012年11月15日

实验项目FULL IN APPLICATION FOR L/C Array实验地点:老图书馆机房_实验日期:2012年11月12日 一、实验目的 掌握涉及付款方面的专业词汇的表达,了解信用证的内容及对信用证进行正确的审核;能够独立的书写付款和结帐方面的函电,通过真实单证处理,掌握审单要点后能正确处理信用证业务,填写各种进出口业务议付单据。 二、实验内容 (1)了解信用证的内容及对信用证进行正确的审核,根据教学软件中提供的不同的案例内容,掌握审单要点后能正确处理信用证业务,填写各种进出口业务议付单据。 (2)根据合同及国际贸易惯例,根据资料1和资料3设计申请和审核信用证的方案与步骤,填写上述资料2信用证申请书;修改资料4信用证与合同不相符的地方。 三、实验仪器设备 (1)CPU2.0G,内存512M以上配置的计算机,安装有windows XP 操作系统(2)进出口单证系统、进出口场景英语软件 四、实验步骤 1.实验指导老师(即任课教师)介绍外贸单证教学系统的基本组成和操作步骤,在每节课的实验项目项目开始前,先由实验指导老师介绍本次课程的基本组成和操作步骤,然后在老师的指导与控制下,了解信用证的内容及对信用证进行正确的审核,了解与信用证与合同的关系,掌握审单要点后能正确处理信用证业务,填写各种进出口业务议付单据。 2.首先对外贸结汇单证进行填写及审核、对国际贸易真实单证进行识读;独立进行实验方案设计,完成实验方案设计报告;用英语设计单证处理系统,按自己拟定的信用证的申请和修改步骤及方案对信用证进行申请和修改。 3.先提交实验课程的实验任务的电子版,以邮件形式发给指导老师。再按照 指导老师的要求打印成纸版,作为实验报告的一部分提交给实验指导老师。

外贸英语函电第五版答案

Unit 2 1.C D B B B B D C B B 2.(1) regards, say (2) specialized, with (3) with, by (4) If, interesting, enquiry (5)available (6)popularity (7) finances,to (8) compliance 3. (1) 我公司是该地区电子产品的主要进口商之一,我们借此机会与贵方接洽,希望与贵方建立贸易关系。 We are one of the leading importers dealing in electronic products in the area, and take this opport unity to approach you in the hope of establishing business relations. (2) 我公司经营机械设备的进出口业务已多年,我们的产品在许多国家享有盛誉。 We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries. (3) 承我国驻北京大使馆商务参赞处介绍,得知你公司的姓名、地址。 We owe your name and address to the Commercial Counselor’s office of our Embassy in Beijing. (4) 我们了解到你们是日用化学品制造商。我们有一客户想要购买贵国化妆品,如能立即航寄目前所能供之货的目录及价格表,我们将不胜感激。 We are given to understand that you are a manufacturer of daily chemicals. One of our clients inte nds to buy cosmetics from your country. We will appreciate it highly if you can airmail the catalog ue and the price list of your products available at present. (5) 有关我们的资信情况,请向中国银行上海分行查询。 For our credit standing, please refer to the Bank of China, Shanghai Branch. Unit 3 1.B B B B A D D C B A 2. 1. 请报你方最优惠的上海到岸价,包括我方3%佣金。 Pease quote us your best price CIF Shanghai, inclusive of our 3% commission. 2. 如果你方价格有竞争力的话,我们打算订购30万码棉布。 Should your price be found competitive, we intend to place with you an order for 300,000 yards of Cotton Cloth. 3. 我方有一家客户对贵国琴岛海尔电冰箱感兴趣,请电开400台伦敦到岸价4月船期的报盘。 One of our customers is now interested in the Qingdao Haier Refrigerator made in your country. P lease offer CIF London for 400 sets to be delivered in April. 4. 为了方便你方了解我方的产品,我们立即航寄样品数量分。 To enable you to have a better understanding of our products, we are sending you by air 5 copies o f our catalogue and 2 sample books. 5. 为答复你方4月28日询价,随函寄去我方最新价目单以供参考。 In reply to your enquiry dated April 28, we are now sending you our latest price list for your refere nce. 3.Dear Sirs, We learn from a friend in Shenzhen that you are exporting light industrial products, especially elec tric appliances. There is a steady demand here for the above-mentioned commodities of high qualit y at moderate prices. Will you please send us a copy of your catalogue, with details of your prices and terms of payment . We should find it most helpful if you could also supply samples of these goods. Yours faithfully, 4. Dear Sirs, RE: Haier Refrigerator We are in the market for refrigerators. Please send us your latest catalogue and details of your spec ifications, informing us of your price CIF Guangzhou, please also state your earliest possible deliv ery date, your terms of payment, and discount for regular purchase. If your prices prove reasonabl e and satisfactory, we shall soon place a large order with you. Yours faithfully, 5. Dear Sirs,

外贸函电常用范文

本文档由实惠网(https://www.360docs.net/doc/072644333.html,)编制,版权所有,尽供外贸交流学习商业目的请联系实惠网(https://www.360docs.net/doc/072644333.html,) 外贸函电常用范文Set new business relationship 建立贸易关系,可以通过多种途径,比如通过驻外机构、国外商会、同业商行、银行、出国访问、商品交易会、报纸广告、市场调查等等。建立贸易关系的信函,要写得诚恳、热情、礼貌、得体,并将写信人的意图清楚地叙述完整,给对方留下深刻地印象,使其愿意与你交往。 Dear Mr. Jones: We understand from your information posted on https://www.360docs.net/doc/072644333.html, that you are in the market for textiles. We 本文档由实惠网(https://www.360docs.net/doc/072644333.html,)编制,版权所有,尽供外贸交流学习商业目的请联系实惠网(https://www.360docs.net/doc/072644333.html,)

would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our website https://www.360docs.net/doc/072644333.html,,which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Roberts 本文档由实惠网(https://www.360docs.net/doc/072644333.html,)编制,版权所有,尽供外贸交流学习商业目的请联系实惠网(https://www.360docs.net/doc/072644333.html,)

常用外贸英语函电书信写作

常用外贸英语函电书信写作 外贸函电是建立对外贸易关系和外贸往来的重要手段。外贸函电不同于普通信函,有其语言、内容、态度、格式方面的文体独特特点,也要学习跨文化交际常识。接下来为大家整理了常用外贸英语函电书信写作,希望对你有帮助哦! 1.请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址,特此修函,祈能发展关系。多年来,本公司经营鞋类进口生意,现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道,本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求

外贸英语函电第五版答案

外贸英语函电第五版答 案 IMB standardization office【IMB 5AB- IMBK 08- IMB 2C】

作文字数要求100-200字! Unit 2 1.C D B B B B D C B B 2.(1) regards, say (2) specialized, with (3) with, by (4) If, interesting, enquiry (5)available (6)popularity (7) finances,to (8) compliance 3.(1)We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you in the hope of establishing business relations. (2)We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries. (3)We owe your name and address to the Commercial Counselor’s office of our Embassy in Beijing. (4) We are given to understand that you are a manufacturer of daily chemicals. One of our clients intends to buy cosmetics from your country. We will appreciate it highly if you can airmail the catalogue and the price list of your products available at present. (5) For our credit standing, please refer to the Bank of China, Shanghai Branch. Unit 3 1.B B B B A D D C B A 2.(1) Please quote us your best price CIF Shanghai, inclusive of our 3% commission. (2) 如果你方价格有竞争力的话,我们打算订购30万码棉布。 Should your price be found competitive, we intend to place with you an order for 300,000 yards of Cotton Cloth. (3)One of our customers is now interested in the Qingdao Haier Refrigerator made in your country. Please offer CIF London for 400 sets to be delivered in April. (4)To enable you to have a better understanding of our products, we are sending you by air 5 copies of our catalogue and 2 sample books. (5)In reply to your enquiry dated April 28, we are now sending you our latest price list for your reference. Unit 4 1. (1) on ,to (2) to, of, to (3)until (4)to, of (5) to,for (6) by, in, ,in ,for (7) from ,within (8) in (9) of ,on (11) offer, at, on, for (12) of, at, per, on (13) to, reply ,reaching , at (14) by ,for , in, of, at (15) for , offer, of 2.(1).We are studying the offer and hope that it will keep open till the end of the month (2). We believe that you will place a large order with us owing to the high quality and reasonable price of our products. (3).We will allow you 10% discount if you purchase 5000 dozens or more. (4). As to terms of payment, we often require a confirmed, irrevocable letter of credit payable by draft at sight. (5). You are cordially invited to take advantage of this attractive offer. We are anticipating a large order from the United States, and that will cause a sharp rise in price. (6).We will send you a firm offer with shipment available in the early May if you order reaches us before March 10. (7). Because there is a brisk demand for the goods, the offer will be open only for 5 days. (8). We are giving you a firm offer, subject to your reply here by 5 . our time, Tuesday, July 10 Unit5 1.(1) on , fulfill, with , to ,with (2)to,with,on (3)of, from, for, on, terms

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