高三英语一轮复习Module4Unit1Advertising四教学案(新)
牛津高中英语模块四unit1—1教案(advertising)
sth. 说服某人做某事
4) persuade sb. out of doing sth.
说服某人不
要做某事
5) persuade sb. that-clause
使某人相信
6) sb. be persuaded that-clause
某人相
信……
5
【例句】
1) I can persuade the boss soon. 说服老板。
2. Students can get a better
Emotion
understanding of advertisements. Students are expected to practise their spoken English and share opinions with others by actively participating in the designed activities.
e.g. They used many persuasive arguments. 他 们用了许多有说服力的论据。
【常用搭配】
1) persuade sb. /pron. 2) persuade sb. of sth.
事
说服某人 使某人相信某
3) persuade sb. to do sth. = persuade sb. into doing
respective purposes.
3. To get involved in the discussion
and practice spoken English.
教学
1. Encourage the students to discuss
目标
about advertisements.
高三英语第一轮模块四教案
模块四Unit l Advertising第一课时一、填相关词1．____________v.广告____________n．广告2．____________v.分享____________n．份额3．____________v.劝说_____________n．劝说____________adj．有说服力的4．______________v.提升_______________n．提升5．_______________v.打算________________n．打算6．_______________v.教育________________n．教育二、识记短语1．习惯于2．意识到3．上当4．捉弄5．对……满意6．对……厌恶7．和……有联系一、词汇复习1．share【回归课本】 I did some research on advertisements and have some very important information to share with you,(P2)【归纳拓展一】share vt．分享，分担；合用；分配share your point of view和你有共同的观点share(in)sth．share…with／between／among…share out分配①I have to share(in)the room with my sister．我只得同我姐姐合住一个房间。
②Share the cake equally among all the childrerL把蛋糕平均分给孩子们。
③The money was shared out between them.【归纳拓展二】n．【C】份额；一份；股份【U]盼担；负担量；贡献①Here is your share of the cake．这是你的一份蛋糕。
②What share did you have in your Success? 你对这次成功的贡献有多少?2．intend【回归课本】PSAs are often placed for free，and are intended to educate people about health，safety，or any other issue which affects public welfare．(P2)【归纳拓展一】intend to do／be intended to do打算、计划、想要做……be intended for作“打算给，决定为谁而用”讲intend sb．to do sth．打算要某人做某事【以练促记】翻译下列各旬。
高三英语第一轮复习教案(模块四第一单元)
word Module4 Unit1 新课标单词advertise vi & vt (为……)做广告，登广告advertisement n 广告share vt 分享，分担，共有persuasive adj 劝导性的，劝诱的，有说服力的，令人信服的product n 产品service n 服务promote vt 宣传，推广，促销，推销place vt 安排，放置intended adj〔为……而〕打算的〔或设计的〕educate vt 教育issue n 问题，议题welfare n 福利，福利事业plete adj 全部的，完全的，完整的law n 法律lie vi 说谎untrue adj 不真实的claim n & vt 声明，宣称，号称aware adj 知道的，明白的，意识到的toothpaste牙膏breath n 气息，呼吸advertiser n 等广告者，广告客户，广告商cure vt 治愈，治疗customer n 顾客，消费者ment n 评论，意见，评价connect vt 联系，连接trick n 骗局，把戏，恶作剧original adj 新颖的，别致的，独创的，最初的，原来的creative adj 具有创造性的，具有独创力的public n 公众，大众lead vt 过〔某种生活〕；领导，引导nationwideadj 全国X围的，全国性的campaign n 〔社会，政治或商业等的〕活动，运动drug n 毒品，药，药物deal vi 处理，对付social adj 社会的school vt 是受学校教育，培养，教育live vi 过〔某种生活〕smoking n 吸烟，抽烟mit vt 犯〔错误〕，干〔坏事〕mit suicide 自杀smart adj 聪明的，精明的plete vt 完成satisfied adj 满意的trick vt 欺骗，哄骗publisher n 出版商，出版公司unique adj 独特的，独一无二的imagination n 想象，想象力choice n 选择remend vt 推荐bar n 条，棒pany n 公司update vt 更新packaging n 包装design n 设计，图案，花样vt 设计pletely adv 完全地，彻底地unforgettableadj 难忘的，无法忘记的fashionable adj 时髦的，流行的convenient adj 便利的，方便的highly adv 非常，很，高地，高度地functional adj 实用的，有用的，功能的，机能的filling n 馅；填充物bored adj 感到厌倦的jeans n 牛仔裤available adj 可买到的，可获得的build vt 开发，建构various adj 各种各样的，多样的particular adj 特定的；特别的audience n 受众；观众；听众；读者goal n 目标，目的target n 目标，对象，靶子media n (medium的复数)媒介，媒体determine vt 确定，决定extremely adv 非常，极其appeal vi 迎合，有吸引力，appeal to 迎合，对……有吸引力react vi 做出反应，回应gather vt 搜集，收集，使聚集approach n 方法，途课文出现短语1. be used to2. do some research on3. share with4. encourage sb to do sth5. believe in6. for free7. be intended to do sth8. protect sb from sth9. public welfare10. be aware of11. even if12. be proud of13. connect… to..14. fall for 15. play tricks on16. lead a better life17. live a healthy life18. mit suicide19. follow the advice20. offer sb sth21. be satisfied with22. trick sb into doing sth23.persuade sb into doing sth24. take drugs25. keep away from26. at a low price27. be tired of28. on sale29. of high quality30. be popular with31. remind sb (not to) to sth32. up to33. be bored with34. be amazed at35. appeal to36. be concerned with一．单词应用根据单词的首字母或汉语意思填写正确单词，注意形式变化1.If you want to sell this product well, I advise you to a_________ it in the newspaper or onTV.2.All of us finally agreed to his plan because of his p_______ language.3.Nearly all the a_______ to the palace were guarded by the soldiers.4.The writer traveled throughout the country to p_________ his latest novel.5.PSAs are often placed for free, and are i______ to educate people about health, safety, or anyother i_______ which affects public welfare.6.China has strong laws to protect people from advertisements that lie or try to make peoplebelieve u_______ claims about products or services.7.The advertisers want you to read the word ‘fights’ and think that the toothpaste c______ badbreath, but it does not say that!8.PSAs use some of the same methods, like attractive and original images and c_____ language,but they are made to serve the public.9.China began a nationwide public service advertising c______ in 1996, and since thennumerous PSAs have appeared around the country.10.One of the PSAs to teach us how to live healthy liv es is ‘Smoking is ______ _______(自杀)slowly’.11.I have c______ _(完成) my article about ads, and I’m quite ______ (满意) with it.12.Before our talk, I did not think very much about how an advertiser might be trying tot_______ customers into buying a product or a service.13.The publisher also said that the readers wouldn’t believe the writer’s u______ way ofthinking and rich i__________ (想象力).14.This term’s main reading category for senior high students is adventures, so Travel to theMisty Country would be a good c_______.15.That is why we are considering r________ (重新包装)our chocolate bar as well.16.Our new packaging will be colorful and ________ (引人注目).17.Have you ever ________ (后悔) not having snapped those ________ (难忘的) moments?18.It’s ____________ (fashion), __________ (方便的) and ________(function).19.It is ________(极其) important to know your audience so you can create the right messagefor the right people.20.You must decide what a______ you want to use.二．词形转换1. intended ( adj.) ---- _______ ( n .)2. educate ( v. ) ---- __________ ( n. )3. connect ( v. ) ----________ ( n. )4. advertiser ( n. )----__________ ( n. )5. create ( v. ) ---- _________ (adj.)6. society ( n. ) ---- __________ ( adj.)7. imagine ( v.)----__________( n.) 8. determine (v.)----__________( adj.)9. plete (adj./v.)---_________(adv.) 10.satisfied (adj.)_______(v.)______ (n.)三. 句型结构1.We ______ (如此习惯于) them that we often do not even realize how many we see and hear in a day.Wood can ____ (被用来造纸).We ______ (过去常购物) on Sundays, but now we have no time.2. PSAs are often placed for free, and are intended to educate …be intended/meant to do sth./ be intended/meant for sb/sthThis software ____________ the puters ____________ (是为了保护…不受到…攻击而设计) by a kind of virus called worm.The toy ____ _______ ______ ______ (是给儿童玩的) aged three and up.1.However, we still must _____ _______ _______ (知道) the methods used in ads to try andsell us things.____________(老师说的话) made me _____ _______________(意识到英语的重要性).Are you aware ___________ (你已伤害了)her feelings?2.We must not _______ (上…的当) this kind of trick.He is too smart to fall for that trick (很聪明不会中那个诡计的).3. These ads deal with large issues.He is __ ___ _____(容易相处).______________ (尽管她病了), she continued __(处理) problems of all kinds. 4. There are even PSAs to teach us how to ____ _ ___(过健康的生活). 5. I will encourage ___________ (鼓励朋友们注意) them as well. 6. I remend that __ __ (我们买) 10 copies for the library.= I remend _____ 10 copies for the library. He remended me ____ (呆) for another week.四. Fill in the blanks with the correct forms:1. We tried to _____ our point _______, but he just wouldn ’t listen.2. It is important to always try to ___ the way the audience will react.3. Mydaughter _____ me forget to take my medicine.4. The pany must ensure that their product _______.5. Ifyou _____ math, you should turn to doing some English exercises.6. When you start a successful ad campaign, you must __ a clear goal and target audience ____.五. 翻译句子1.他过去生活在农村，但现在已经完全适应城市生活了。
高三英语复习教案：Advertising教案
高三英语复习教案：Advertising教案一、教学目标1.巩固和运用广告相关的词汇和表达。
2.提高学生阅读理解能力，分析广告的语言特点和策略。
3.培养学生批判性思维，学会从多个角度审视广告。
二、教学重难点1.重难点：广告英语的特点、词汇和句型。
2.难点：分析广告的意图和策略。
三、教学过程Step1:导入1.利用多媒体展示一些生活中常见的广告，引导学生关注广告的英文表达。
2.邀请学生分享他们对广告的理解和看法。
Step2:词汇学习1.教师带领学生学习广告英语的常用词汇，如：attract,appeal,convince,persuade,product,targetaudience等。
2.学生通过例句巩固词汇，并进行小组讨论，用所学词汇描述一则广告。
Step3:阅读理解1.分发一篇关于广告的英文文章，让学生阅读并回答问题。
2.教师引导学生分析文章中的广告语言特点，如：修辞手法、句型结构等。
Step4:广告案例分析1.教师展示一则广告，引导学生分析广告的意图和策略。
3.各小组汇报分析结果，全班共同讨论。
Step5:创作广告1.学生分组，每组选择一个产品，创作一则英文广告。
2.教师提供一些创作建议，如：运用修辞手法、突出产品特点、吸引目标受众等。
3.各小组展示创作的广告，全班投票选出最佳广告。
2.学生分享学习心得，反馈本节课的收获。
3.教师布置作业：选取一个产品，创作一则英文广告。
四、教学反思1.本节课通过生动的实例和丰富的活动，让学生深入了解了广告英语的特点和创作方法。
2.学生在阅读理解、广告分析、创作广告等环节积极参与，提高了英语实际运用能力。
3.教师在教学中注重启发式教学，引导学生主动思考，培养批判性思维。
4.不足之处：个别学生参与度不高，需要在今后的教学中关注每个学生的需求，提高课堂互动性。
五、作业布置1.选取一个产品，创作一则英文广告。
2.预习下一节课的内容，复习广告英语的词汇和句型。
六、教学资源1.多媒体课件：展示广告实例、文章、图片等。
2020版新一线高考英语译林版一轮复习教学案：第1部分必修4Unit1Advertising含答案
Unit 1Advertising[单词拼写应用]核心单词1．design v t.& n．设计2．recommend v t.推荐；建议，劝告；介绍3．aim v t.&v i.以……为目标；瞄准n．目的，目标4．appeal v i.有吸引力；呼吁；恳请n．吸引力；呼吁，恳求5．bargain n．便宜货；协议v i.讨价还价6．advertise v t.&v i.做广告，宣传7．urge v t.敦促；竭力主张n．强烈的欲望，冲动[语境运用]用所给词的适当形式填空1．(2018·全国卷Ⅲ)While famous foreign architects are invited to lead the designs(design) of landmark buildings in China，many excellent Chinese architects are making great efforts to take the center stage.2．(2017·北京卷)Of the two trips to the Yangtze River and Mount Tai，both are highly recommended (recommend)．3．The next day，an earnest editor wrote an editorial. He appealed(appeal) to everyone to help each other.4．My mother is always urging(urge) me to do my homework as quickly as possible.5．The trade union bargained(bargain) that its members should have another week's holiday. 6．Then a discussion will be held，aiming(aim) to improve mutual understanding.拓展单词1．consult v t.咨询；请教→consultant n．顾问2．benefit v t.&v i.使受益；得益于n．益处；奖金；救济金→beneficial adj.有益的，有帮助的3．persuade v t.说服，劝说；使信服→persuasive adj.有说服力的；劝诱的→persuasion n．劝说，说服(力)4．shock n．震惊，惊愕v t.使震惊，使惊愕→shocking adj.令人震惊的→shocked adj.震惊的5．determine v t.确定，查明；决定→determined adj.坚决的，果断的，有决心的→determination n．决心，果断[语境运用]用所给词的适当形式填空1．He tried to persuade her but failed. It appeared that his persuasion wasn't persuasive at all.(persuade)2．Cycling is highly beneficial to our health. That is to say，we can get much benefit from cycling.(benefit)3．He was shocked at the shocking news，for I could see his shocked look on his face. (shock) 4．She is a determined girl，so we know that once she has determined to do something，she will make her dream come true with great determination. (determine)5．There are some consultants in our club. If you have any question，you can consult them without delay. (consult)阅读词汇1．cancer n. 癌症2．campaign n．运动(为了某种目的而进行的一系列有计划的活动)3．software n．软件4．aspect n．方面；层面5．target n．目标；靶子v t.瞄准；以……为目标6．update v t. & n．更新；使现代化；提供最新信息7．media n．大众传播媒介，大众传播工具8．mental adj.心理的；思想的9．motto n．座右铭；格言；箴言10．yummy adj.味道好的，好吃的拓展联想1．“建议与推荐”高频词一览①advise v．→advice n.②suggest v．→suggestion n③recommend v．→recommendation n.④propose v．→proposal n．2.“引人注目”知多少①appealing②attractive③charming④eye-catching⑤absorbing⑥fascinating3. 各种“欺骗”手法①fool v t.欺骗，愚弄②cheat v t.欺骗，作弊③deceive v t.欺骗，行骗④lie to sb. 向某人说谎[短语多维应用]高频短语1．be meant to 旨在，目的是2．in advance 提前3．deal with 涉及；处理，应付4．discourage sb. from... 劝阻某人……5．play tricks on 欺骗；愚弄[语境运用]选用左边短语的适当形式填空When it comes to advertisements，we know that public-interest advertisements ①are meant to serve the public. They don't ②play tricks on us，but ③deal with widespread social concerns. They aim to teach us and help us lead better lives.6．for free 免费7．get sth. across 把某事表达清楚8．fool sb. into doing sth. 欺骗某人做某事9．fall for 上……的当，受……的骗[语境运用]选用左边短语的适当形式填空More and more cheats have focused their eyes on the elderly. They ④fool the old people into buying what are called health care products. Even if their children ⑤have got the truth across to the old，some of them still ⑥fall for the cheats.10．believe in 相信11．die from 死于……12．figure out 弄懂；计算出13．appeal to 吸引，呼吁14．be concerned about 关心；挂念[语境运用]选用左边短语的适当形式填空Our class did market research on smoking several days ago，and all of us were amazed by the fact that so many people ⑦die from diseases related to smoking. We ⑧are so concerned about it that we are determined to launch a campaign to ⑨appeal to people to stop smoking.拓展联想1．“v.＋for”短语大团圆①fall for上……的当，受……的骗②head for前往③leave for动身去④seek for寻找⑤search for寻找，查寻⑥stand for代表2. “v.＋sb. into doing sth.”结构集合①cheat/trick/fool sb. into doing sth.欺骗某人做某事②argue/talk/persuade sb. into doing sth. 说服某人做某事③force sb. into doing sth. 迫使某人做某事④terrify sb. into doing sth.威胁某人做某事⑤frighten sb. into doing sth.吓唬某人做某事3.否定后缀“-less”形容词集锦①hopeless无望的②harmless无害的③careless粗心的④colorless无色的，苍白的⑤useless没用的⑥endless无止境的⑦homeless无家可归的[句式结构仿写]精讲8个考纲词汇1．persuade vt.说服，劝说；使信服(1)语段语法填空The other day，my husband tried to persuade me not to buy(buy) that coat as he thought it was too long.However，the assistant tried hard to persuade me of its good quality and fashionable style.Therefore，I couldn't help being persuaded (persuade) to buy it.So you can see how easy it is to persuade a woman into buying(buy) the things that aren't suitable for her.(2)[链接写作]——句式升级(普通表达)We finally persuaded him of the truth of the story.(高级表达)We finally persuaded him that the story is true.(改为含宾语从句的复合句)先理解再牢记persuade sb.to do sth./into doing sth.说服某人做某事persuade sb.not to do sth./out of doing sth.说服某人不要做某事persuade sb.of sth./persuade sb.that...使某人相信……[名师点津]persuade sb.to do sth.表示“说服某人做某事”；若表示“试图说服某人做某事而未涉及结果”，则用try to persuade sb.to do sth.或advise sb.to do sth.。
高中英语《Module4 Unit 1 Advertising 语法课》教案教学设计及说课稿模板
高中英语《Module4 Unit 1 Advertising 语法课》教案教学设计及说课稿模板！《Module4 Unit 1 Advertising》教学设计Teaching aims:1. Students can explain the difference of direct speech and reported speech.2. Students can list the changes when transform the direct speech into reported speech.3. Students can use reported speech or indirect speech to report things.4. Students can express others’ideas more properly.5. Students can be more confident in learning English.Teaching key points and difficult points:Key points:How to change direct speech into reported speech.Difficult Points:The changing points when change direct speech into reported speech.Teaching procedures:Step 1 Lead-inPresent a short video. It is a joke about XiaoMing. He misuse I, she and he and can’t introduce his family members to others properly.Then lead in today’s topic how to change direct speech into reported speech.(Justification: By showing the video, students can be more curious about learning this lesson.)Step 2 Presentation1. Ask students to watch several advertisements. In every videos there is a person to talk about the merits of his or her products. Then list several sentences to ask students to choose which advertisement it refers to. For example:The girl said that she was praised by her boyfriend.The boy introduce that the little guys can be found wherever they are.A lot of mums encourage others to use it to protect babies skin.2. Show the original sentences(direct speech) of the advertisement and the listed sentences before together. Askstudents to observe the sentences and try to think about what is the direct speech and what is the reported speech. Then conclude how to change direct speech into reported sentence: we can change direct speech into reported speech by using an object clause or an infinitive phrase.3. Present several reported speech chosen from the advertisements. Ask students to pay attention to the form of different reported speech including statements, questions and imperative statements.4. Show some sentences using direct speech and ask students to try to change the direct speech into reported speech. Then underline personal pronouns, tense, time and place, pronoun and ask students to check their deskmates’sentences and pay attention to the underline parts. Present the sentences students made and ask them to conclude the important points of changing a direct speech into reported speech from the following aspects: personal pronouns, tense, time and place, pronoun and other special cases.(Justification: Using the advertisement can lead in different sentences using direct speech and reported speech naturally and help students accept the new grammar rules more easily. Inductivemethod and deductive method are combined in this part to achieve students’mastership.)Step 3 PracticeSet an situation of the advertisement department. Every students is a member of the department. Ask them to finish the following tasks:1. There is a report made by their colleague and ask students to correct the sentences on the blackboard.2. Show the advertisement of the text book and ask students to complete the letter written by Wang Yilin to Mr Fan Zhenbin. Then check the answer with their classmates.3. Show a list of tips given by an advertising expert and ask them to report the advice to the manager and finish the Exercise B in P11.(Justification: This step can help students get a deeper understanding of the grammar and the key point and difficult point will be solved in this step.)Step 4 ProductionFour students in a group finish the following tasks.1. Show a short video and encourage students to talk about the story of the video with each other.2. Set an situation that there is an advertisement order about useful English learning method. Invite students to discuss in groups and list the opinions of every group members and then change the opinions with the group beside by using reported speech. Teacher will invite some volunteers to share their opinions.(Justification: Students can fully cooperate with each other and learn how to use what they learned into their daily life. Also, they can develop critical thinking and speaking ability.)Step 5 Summary and homework1. Summary: invite students to conclude what they have learned in this lesson and emphasize the key points of changing a direct speech into reported speech.2. Homework: Ask students to choose one of their favorite films and try to retell the most excellent episode of the film by using reported speech.Blackboard design:《Module4 Unit 1 Advertising》说课稿Greeting:Good morning, dear judges. It’s my pleasure to be here to share my teaching ideas with you. Today based on the students-oriented teaching principle, I will talk about my reaching ideas from the following aspects: the analysis of teaching material and students, teaching objectives, teaching key and difficult points, teaching procedures and so on.1 Analysis of teaching materialsThis lesson is chosen from Unit 1, Module 4 Advance with English. It is the grammar part of this unit and focus on how to change direct speech into reported speech. It is useful for students to talk about others’opinion on a certain topic and also lay a foundation for students to learn noun clauses. Meanwhile, in the textbook, there has already been the details of the changing. So in this lesson, I need to present more examples to help students to understand the details more deeply.2 Analysis of studentsMy students are in the first year of senior high school. Having learned English for seven years, students have a basic knowledge of English expression. But they need to learn more accurate expression, especially some grammar knowledge to further English study. However, students in this stage are active, curious and innovative, they may dislike the rigid unintelligible grammar rules. So students will be the host of the class and try to conclude the rules by themselves.3 Analysis of teaching aimsAccording to the idea of New Curriculum Standard in English, I set the following teaching objectives:First is knowledge aims.(1). Students can explain the difference of direct speech and reported speech.(2). Students can list the changes when transform the direct speech into reported speech.Second is ability aims:(1). Students can use reported speech or indirect speech to report things.(2). Students can express others’ideas more properly.The last is emotional aims:Students can be more confident in learning English.4 Analysis of teaching key points and difficult pointsBased on the teaching aims, here are thekey points and difficult points.Key points:How to change direct speech into reported speech.Difficult Points:Students can express their opinions on whether students should attend tutorial centers or not.5 Analysis of teaching methods and learning methodsIn this lesson I’ll mainly use “Task-based teaching method”, “Inductive teaching method”and “CAI teaching method”. As to the studying methods, I will encourage students to use cooperative study method to embody the role of first place in instruction activities.6 Analysis of teaching aidsEffective teaching aids are also inseparable in this class, I will use multi-media to help students achieve better understanding.7 Analysis of teaching proceduresThis is the most important part in this design, it can be divided into following steps:Step 1 Warming-upAt the beginning of the class, I will present a short video. It is a joke about XiaoMing. He misuses I, she and he, and can’t introduce his family members to others properly. After watching the video, I will ask students why others laugh at Xiao Ming and I am sure students will be curious about how to report others’words. Today’s topic how to change direct speech into reported speech will be leaded naturally. Meanwhile, students’interest will be aroused and a nice atmosphere will be created for this lesson.Step 2 PresentationIn this step, I will ask students to watch several advertisements. In every videos there is a person to talk about the merits of his or her products. Then I will list several sentences on the PPT. For example:1. The girl said that she was praised by her boyfriend.2. The boy introduce that the little guys can be found wherever they are.3. A lot of mums encourage others to use it to protect babies skin.And ask students to choose which advertisement it refers to. By reading the sentences, students can easily get the answer and choose the right pictures. Then I will show the original sentences, that is, the direct speech of the advertisement and the listed sentences before together. Ask students to observe the sentences and try to think about what is the direct speech and reported speech and how to change direct speech into reported speech. Students can discuss it with their partners and present their answers. By discussing, the whole class can finally draw the conclusion that: we can change direct speech into reported speech by using an object clause or an infinitive phrase.After students get the basic points of changing, I will go on presenting several reported speech chosen from the advertisements and ask students to pay attention to the form of different reported speech including statements, questions and imperative statements.By observing and explaining, students can understand three basic rules of reported speech:1. Noun clauses introduced by that can be used to report statements. The word that can be omitted.2. Noun clauses introduced by whether/if can be used to report yes/no questions.3. Structure: reporting verb+object+(not)+to infinitive can be used to report imperative sentences.After students learn some basic forms of reported speech, I will show some sentences using direct speech and ask students to try to change them into reported speech. After all the students finish it, I will underline the personal pronouns, tense, time and place, pronoun in these sentences and ask students to check their deskmates’sentences again and pay attention to the underline parts.After students checking, I will present the sentences students made and ask them to conclude the important points of changing a direct speech into reported speech from the following aspects: personal pronouns, tense, time and place, pronoun and other special cases.Advertisement is the topic of this unit. After learning the reading part, students has already been familiar with the topic, so I use the advertisement to lead in different sentences using direct speech and reported speech to help them accept the new grammar rules more easily. Inductive method and deductive method are combined in this part to achieve students’mastership.Step 3 PracticeIn this part, Students will practice the grammar rules under real situation. I will design mechanical exercise and meaningful exercise to help them pay attention to the key and difficult points of this grammar.I will set a situation for students to practice the grammar. The whole class is an advertisement department. Every student is a member of the department. They are asked to finish the following tasks.1. There is a report made by their colleague and students need to find mistakes and correct the sentences on the blackboard.2. I will show the advertisement of the text book and ask students to complete the letter written by Wang Yilin to Mr Fan Zhenbin. Then check the answer with their classmates.3. Show a list of tips given by an advertising expert and ask them to report the advice to the manager and finish the Exercise B in P11.By completing the above exercise, students can get a deeper understanding of the grammar and the key point and difficult point will be solved in this step.Step 4 Post-readingIn this step, I will lead students fully cooperate with each other and learn how to use what they learned into their daily life.I will ask four students to make up a group and finish the following tasks.1. Show a short video and encourage students to talk about the story of the video with each other.2. Set a situation to the students: There is an advertisement order about useful English learning method. Invite students to discuss it in groups and list the opinions of every group membersand then change the opinions with the group beside by using reported speech. Then some volunteers will be invited to share their opinions and get some praise.Step 5 Summary and homeworkThe last step is summary and homework. I will invite students conclude what they have learned in this lesson and emphasize the key points of changing a direct speech into reported speech.Then I will ask students to choose one of their favorite films and try to retell the most excellent episode of the film by using reported speech.All the above work is to train students analysis ability and learning strategies. They will learn that summary and continuous practice while learning is one of the most effective methods of learning.8 Blackboard designThe main information is demonstrated on the blackboard and its logic is clear.Thank you for you listening.。
江苏专用届高三英语一轮复习精品学案Module4Unit1Advertising
江苏专用届高三英语一轮复习精品学案Module4Unit1AdvertisingUnit 1Advertising重点单词【1】intend vt. 想要，打算intend to do sth./doing sth. 想要，计划做某事They intended taking the airport on the other side of the river.他们打算占领河对岸的机场。
intend sb. to do sth. 要某人做某事My father intended me to become a nurse.我父亲要我当护士。
intend ＋that－clauseTom intended that his son should inherit his business.汤姆有意让儿子继承他的生意。
intend sth.He really intended nothing of the sort.他确实没有这种意思。
be intended for sb./sth. 为某人/某物打算(或设计)的The fund is intended for emergency use only.这项基金专备急用。
intention n. 意图，意向I have no intention of going to the wedding.我无意去参加婚礼。
mean, intendmean和intend两者都可以接不定式，表示“企图、打算做某事”的意思。
(1) intend指心里已经有某事，并确定了计划和目标；mean强调心里有某事要做，或有得到某物的意图，但不太强调要决心做成功。
I intend to finish the work before I go to bed.我决心在睡觉前完成工作。
I meant to get up early, but forgot to set the alarm.我想早起，但是忘记调闹钟了。
2020届高考英语一轮总复习 Module4 Unit1 Advertising精品学案 牛津译林版
2020;2020届高考英语一轮单元总复习精品学案牛津译林版Module4 Unit 1 AdvertisingI. Spelling:A_________ (广告) are an important part of our lives.I did some research on advertisements, and have some very important information to s________ with you.An advertisement provides information and uses p________language and exciting images to encourage people to buy a product or service or believe in an idea.A commercial advertisement is one which someone has paid for to p_______ a product or service.PSAs are often placed for free, and are i______ to educate people about health, safety, or any other i_______ which affects public welfare.China has strong laws to protect people from advertisements that lie or try to make people believe u_______ claims about products or services.The adv ertisers want you to read the word ‘fights’ and think that the toothpaste c______ bad breath, but it does not say that!PSAs use some of the same methods, like attractive and original images and c_____ language, but they are made to serve the public.China began a nationwide public service advertising c______ in 1996, and since then numerous PSAs have appeared around the country.One of the PSAs to teach us how to live healthy lives is ‘Smoking is ______ _______(自杀) slowly’.I have c______ _(完成) my article about ads, and I’m quite ______ (满意) with it.Before our talk, I did not think very much about how an advertiser might be trying to t_______ customers into buying a product or a service.The publisher also said that the readers wouldn’t believe the writer’s u______ way of thinking and rich i__________ (想象力).This term’s main reading category for senior high students is adventures, so Travel to the Misty Country would be a good c_______.That is why we are considering r________ (重新包装)our chocolate bar as well.Our new packaging will be colorful and ________ (引人注目).Have you ever ________ (后悔) not having snapped those ________ (难忘的) moments?It’s ____________ (fashion), __________ (方便的) and ________ (function). It is ________(极其) important to know your audience so you can create the right message for the right people.You must decide what a______ you want to use.II. Structures:We ______ (如此习惯于) them that we often do not even realize how many we see and hear in a day.○1Wood can ____ (被用来造纸).○2We ______ (过去常购物) on Sundays, but now we have no time.PSAs are often placed for free, and are intended to educate …be intended/meant to do sth./ be intended/meant for sb/sth○1This software __ ____ ___ ___ the computers ____________ (是为了保护…不受到…攻击而设计) by a kind of virus called worm.○2The toy ____ _______ ______ ______ (是给儿童玩的) aged three and up. However, we still must _____ _______ _______ (知道) the methods used in ads to try and sell us things._____ ___ ____ (老师说的话) made me _____ ____ ____ ___ ____(意识到英语的重要性).Are you aware ___ __ ___ ___ (你已伤害了)her feelings?We must not ____ ___ (上…的当) this kind of trick.He is too smart to fall for that trick (很聪明不会中那个诡计的).These ads deal with large issues.He is __ ___ ___ __ (容易相处).__ ___ ___ __ ____ (尽管她病了), she continued __ (处理) problems of all kinds.There are even PSAs to teach us how to __ __ _ ___(过健康的生活).I will encourage _ __ __ __ ____ (鼓励朋友们注意)them as well.I recommend that __ __ (我们买) 10 copies for the library.= I recommend _____ 10 copies for the library.He recommended me _ ___ (呆) for another week.III. Fill in the blanks with the correct forms:put together, be popular with, be of high quality, remind sb.(not) to do sth,be bored with, have sth. in mind, appeal to, get sth across, up toThere’re lots of ways to your message ___ when you’re ____ anad campaign.It is important to always try to ___ the way the audience will react.My daughter _____ me forget to take my medicine.The company must ensure that their product _______.If you _____ math, you should turn to doing some English exercises.When you start a successful ad campaign, you must __ a clear goal andtarget audience ____ .IV. Translate the sentences:为了上大学，他决心努力学英语。
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装订线
Module 4 Unit 1 Advertising（四）
课题： M4U1练习第四课时
教学目标：掌握M4U1中的重点单词，短语及句型的运用
教学重难点：通过练习掌握M4U1中的重点单词，短语及句型的用法
教学过程
集体备课部分（学生活动部分）个性备课部分
/学生记录
1. It was a great ________(震惊)to us that a little girl in our neighborhood was stolen in
2. _____________ (乘以)2 by 3 and you’ll get 6.
6. It is unusual for him to _____________ (讨价还价)with his boss ov er such little things.
1. He was trying to _____________ why the camera wasn’t working.他想弄清楚这架照相机为5. He _____________ go abroad to pur sue his further study. 他下定决心出国留学。
集体备课部分（学生活动部分）个性备课部分
/学生记录装订线
6. 你可以免费得到票。
（for free)_____________________________________
7. 他伸出手去保护他的孩子免受伤害。
(protect...from)
He reached out his hands to ______________________________.
8. 谈到修车时，他是一位名副其实的专家。
( when it comes to... )
________________________________, he is really an expert in the field.
III.单选
1.Volunteers wearing red and blue raincoats stood in formation to create a pair of human lungs in Beijing______environmental protection awareness.
A. promote
B. promoted
C. promoting
D. to promote
2.The World Cup makes a lot of people craz y for it, but, to be honest, it doesn’t ______me very much.
A. appeal to
B. belong to
C. refer to
D. occur to
3.The medicine eased his pain but did not______his illness.
A. treat
B. cure
C. stop
D. prevent
4.The businessman______with the farmer who grows lots of coffee trees in order to cut down the price.
A. played
B. compared
C. started
D. bargained
5.It is a good idea to make a brief______of the main points of your speech to get yourself across to the audience.
A. comment
B. summary
C. guide
D. framework
6.—You shall get an iPhone 6s as long as you come first in the contest.
—Is that a______? Don’t let me down, I hope.
A. trick
B. decision
C. promise
D. goal
7.Could you tell me how to______ these problems so that I will be able to adapt to the life in Hefei?
A. do with
B. come up with
C. agree with
D. deal with
8.—Have you heard that George quit his job?
—Yeah, but I can’t______why he did so.
A. put out
B. figure out
C. carry out
D. send out
9.—I apologize for being so angry with you. I______to be so rude.
—It doesn’t matter.
A. don’t mean
B. never mean
C. didn’t mean
D. had meant
10. to train his daughter in English, he put up an ad like this in the paper, “, an English teacher for a ten-year-old girl. ”
A. Determined; Wanted
B. Determined; Wanting
C. Determine; Want ed
D. Determining; Wanting
11. It is the first time that Premier Li Keqiang a visit to Latin America to strengthen the relationship between China and Latin American countries.
A. made
B. makes
C. to make
D. has made
当堂检测:检测练习中的单词词组的用法
课后作业:复习M4U1，预习M4U1
课堂反思/学生总结:。