会展英语Unit 9 Section IV. Reading

Important Words & Expressions
5. defensive adj. used or intended to protect someone or something against attack; behaving in a way that shows you think someone is criticizing you even if they are not. 防卫的,防备用的,辩护的
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Section IV. Extensive Reading The Secret to Effective Written Business Communication
Effective letter writing boils down to knowing why you are writing the letter, understanding your reader’s needs and then clearly writing what you need to say. Every letter should be clear, human, helpful and as friendly as the topic allows. The best letters have a conversational tone and read as if you were talking to your reader. In brief then, discover the Seven-Cs of letter writing.
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Important Words & Expressions
3. put oneself in sb’s shoes FOR EXAMPLE

设身处地

Don't be cross with them. Try to put yourself in their shoes (=imagine what it would feel like to be in their situation) . If you was put in her shoes, you would have done the same thing.
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1. conversational adj. relating to conversation 谈话的
FOR EXAMPLE


He values himself on his conversational power. Our English course places great emphasis on conversational skills
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as one that cannot make a mistake and must always be in the right. Try not to reply in the normal bland and defensive way of organizations — write a sincere and helpful letter. Show you are interested in the reader’s circumstances. If he or she has mentioned something personal in the letter, refer to it in your reply. This builds a bridge between you and the reader. Read the original letter carefully and see if there is something you can put in your letter to show your interest. For all writers the most important people are their readers. If you keep your readers in mind when you write, it will help you to use the right tone, appropriate language and include the right amount of detail.
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Important Words & Expressions
2. courteous FOR EXAMPLE

adj. polite and showing respect for other people 有礼貌的

Airline staff must be courteous at all times, even when passengers are not. She needed to soften her request to make it as polite and courteous as she could.
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Answer the Following Questions According to the Passage.
4. How could you write to make your reader respond quickly﹖
Your reader will respond quickly only if your meaning is crystal clear.
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Fill in the Table Below by Giving the Corresponding Chinese or English Equivalents.
Business Communication
conversational tone 业务交流
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Answer the Following Questions According to the Passage.
2. What are the principles of letter writing﹖
The principles of letter writing are clear, concise, correct, courteous, conversational, convincing, complete.
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EXERCISES
Fill in the Table Below by Giving the Corresponding Chinese or English Equivalents. Answer the Following Questions According to the Passage.
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Important Words & Expressions
4. bland
adj. without any excitement, strong opinions, or special character 平庸的, 平淡的, 温和的
FOR EXAMPLE
You should refer to it in your reply and see if there is something you can put in your letter to show your interest.
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Thank you!
FOR EXAMPLE

She's very defensive about her part in the affair. The rockets are a purely defensive measure against nuclear attack.
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The language in her speech was deliberately bland. Most job descriptions are bland, boring and totally lacking in colour.
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Answer the Following Questions According to the Passage.
5. What should you write in your reply if he or she has mentioned something personal in the previous letter﹖
谈话口吻
积极的方式
positive way
appropriate languaBiblioteka e恰当的言辞礼貌的
courteous
original letter