跨文化交际

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跨文化交际概述

跨文化交际概述

国际商务谈判案例
中美贸易谈判
中美两国在贸易谈判中,由于文化背景和价值观的差异,双 方在谈判中出现了不少误解和冲突。然而,通过跨文化交际 的技巧和策略,双方最终达成了共识,实现了互利共赢的目 标。
欧盟与非洲国家的合作协议
欧盟与非洲国家在合作协议的谈判中,由于文化差异和利益 诉求的不同,双方经历了多次的沟通和协商。最终,通过跨 文化交际的努力,双方达成了多项合作协议,促进了双方的 经济和社会发展。
教育领域的跨文化交际案例
孔子学院的国际化推广
孔子学院在全球范围内的推广过程中,注重跨文化交际的应用。通过与当地文化的融合和交流,孔子学院成功地 推广了中国文化,促进了中外文化的交流和理解。
国际教育交流项目
各国高校之间的国际教育交流项目,为学生提供了跨文化交际的机会。通过参与国际教育交流项目,学生可以深 入了解不同国家的文化背景和价值观,提高跨文化交际的能力。
持续沟通
通过持续、开放的沟通,增进双方的理解与合作, 共同实现跨文化交际的成功。
04
跨文化交际的挑战与应对
语言障碍
语言差异
语言表达能力
不同文化背景的人可能使用不同的语 言或方言,导致沟通困难。
有些人可能缺乏流利的外语表达能力, 影响有效沟通。
语言理解
由于语言习惯、表达方式的不同,可 能产生误解或歧义。
跨文化交际概述
• 跨文化交际的定义与重要性 • 跨文化交际的核心概念 • 跨文化交际的技巧与策略 • 跨文化交际的挑战与应对 • 跨文化交际的案例分析
01
跨文化交际的定义与重要性
定义
跨文化交际是指来自不同文化背 景的人们之间的交流和互动。
它涵盖了语言、文化、价值观、 社会规范、信仰和习俗等方面的

跨文化交际

跨文化交际

什么是跨文化交际跨文化交际,即本族语者与非本族语者的交际,也指任何在语言和文化背景方面有差异的人们之间的交际。

本学期通过本门课程的学习,让我学会了一下三点:一、如何正确的审视不同文化之间的差异,二、如何提高跨文化适应能力,三、如何提高跨文化的交流技能。

随着中国对外开放程度的逐渐深入,西方社会的人和事物越来越多地走进了我们的视野,在这种情况下,跨国域、跨民族、跨文化的经济和社会交往将会与日俱增,这就为我们提供了许多与西方接触和交流的机会,这对于我们加深对的西方社会的理解是一件好事,但这却并不是一件简单的事情,因为我们所面对的是陌生的国家和文化,思维方式、生活习惯和行为方式与我们迥然不同的人,在与之交往的过程中不可避免的会出现文化冲突的现象,这时在跨文化交际课堂中学到的东西便起了大用!我总结了一下中西方的差异主要集中在以下几点:一、在客观主体方面,西方人向外探索客观世界,强调真善美、爱智,注重理性科学,注重求异,科学和逻辑发现。

中国人向内探索个人世界,强调真善美、崇善,注重情感、伦理,注重求同,经验、感情。

二、在处理问题方面,西方人采取不撞南墙不回头的态度,中国人采取不可中直取,只可曲终求的态度。

不同文化背景的人们在交际时,经常出现的一个现象就是套用自身所在社会的行为规范来判定对方行为的合理性,由于双方的行为规范存在差异,常常会产生误解、不快甚至更坏的结果。

比如说中国人轻拍小孩子的头部表示一种友好,而在西方国家,这是一种极不尊重小孩子的做法,父母会对此非常愤怒。

所以说在跨文化交际中是否能够正确地识别和运用行为规范是保证跨文化交际顺利进行的重要因素。

要保障跨文化交际的顺利进行,就必须理解对方的行为规范,尤其是什么行为是被禁止的,最好的办法就是遵循入乡随俗的原则。

三、在发表个人看法时,西方人直言、直去,中国人谨言、拐弯。

四、在民族性格方面,西方人偏重功利,好走极端,与其他民族存在斗争,强调以力争天下。

中国人偏重道义,以“中庸和谐”为贵,强调协和万邦。

跨文化交际理论

跨文化交际理论

跨文化交际理论一.文化、交际、跨文化交际:1.“文化”的含义:①“文化”二字最初没有联系在一起,它的意思是统治者通过观察天象,可以了解时序的变化,通过观察人类社会的各种现象,可以用教育感化的手段来治理天下。

②西方的“文化”引申出对人的性情的陶冶和品德的培养,泰勒认为,“文化”是包括知识、信仰、艺术、道德、法律、习俗和任何人作为一名社会成员而获得的能力和习惯在内的复杂整理。

③马克思主义理论家认为文化分为两种:狭义的文化指的是历史上一定的物质资料生产方式的基础上产生和发展的社会精神生活形式的总和;广义的文化指的是人类在社会历史实践过程中所创造的物质财富和精神财富的总和。

2.文化的分类:按内容分包括:物质文化、行为文化、制度文化、观念文化四个方面。

3.文化的特性:(1)文化史人类独有的,是区别人类和动物的主要标志,文化史社会遗产,而不是生理遗传。

(2)文化不是先天就有的,而是后天习得的。

(3)文化中的大部分是不自觉的,人总是自然而然地表现其文化色彩的。

(4)文化是人们行动的指南。

(5)文化是动态的,文化的形态与一定的历史时期相联系。

4.隐性文化的基本内容:包括以下内容:时间观念,对空间的利用,成就感,交际模式,对环境的取向,家庭关系,上下级关系模式,对个人的看法,对竞争和合作的偏爱,谦虚的挂念,对规章制度的需要,对宇宙的看法,法律的观念,工作积极性,对领导的看法,社交频率,友谊的性质,控制感情的模式,依据年龄、性别、阶级、职业、亲属的关系,确定地位及相关角色。

5.语言和文化的关系:①语言文化的重要组成部分,语言与文化是部分与整体的关系:一种文化不可能没有与之相应的语言;抽取文化内容,语言也不能独立存在。

②语言是用于记录文化的符号体系,是文化的主要载体。

③语言和文化相互依附、促进和制约。

6.人类交际的主要手段:符号是人们交际时使用的主要手段,任何符号都可以用来交际。

7.组成交际行为的八个重要因素:①信息源/行为源②编码③信息④渠道⑤信息接收者/反应者⑥译码⑦反应⑧反馈8.影响交际的因素:①宽泛的交际环境:包括价值观念,文化取向,宇宙观,社会结构,心理因素,物理环境因素等。

跨文化交际 知识点整理

跨文化交际 知识点整理

第一章.跨文化交际概论1跨文化交际汉语国际教育本质上是一种跨文化的活动。

新世纪如此广泛而深入的跨文化交际主要是受到以下因素的影响1.交通和通信技术的发展2.经济的全球化3.人口的流动4.广泛的国际交流与合作什么是跨文化交际?跨文化交际既是一种人类的社会活动,也是指一门研究跨文化交际活动的学科。

根据几个定义归纳出跨文化交际的重要特点:1.跨文化交际是不同文化背景的人们之间的交流;2.跨文化交际是通过象征符号来实现的;3.跨文化交际是一种动态的过程4.跨文化交际是一种双向的互动;5.跨文化交际的目标是创建共享的意义跨文化交际是不同文化背景的人们之间的交际,这里的跨文化交际实际上包含着两个层面一个层面是指不同国家和不同民族的人们之间的交际,例如中国人与美国人等另一个层面是指同一个国家或民族中,不同性别、年龄、职业、地域的人们之间的交际,例如男性和女性之间的交往就可以被看做是一种跨文化的交往跨文化交际的特点1.跨文化交际主要指人与人之间面对面的交流面对面的交流既包括了语言交际也包括了非语言交际,而且是一种双向交流和互动的过程2.跨文化交际中涉及很多差异性(陈国明)差异可以是文化传统、价值观、信仰等方面的差异,也涉及行为方式和习俗方面,如手势、衣着、语言使用的差异,同时也涉及个人文化身份和社会角色方面的差异。

这些存在差异的因素相互作用,影响了跨文化交流的过程和结果3.跨文化交际容易引起冲突由于语言、交际风格、非语言行为、思维模式、社会准则、价值观等方面的差异,跨文化交际很容易产生误解和冲突4.跨文化交际的误解和冲突大多属于“善意的冲突”许多冲突往往不是出于人们恶意的动机,而是来源于人们良好的愿望。

在自己文化中得体而礼貌的行为到了另一种文化中却成了无礼的举动,善良的意图却产生了意想不到的误解和不愉快5.跨文化交际常常引起情感上的强烈反应很容易造成心理紧张,人们经常提到的“文化休克”就是形容在跨文化交际中产生的心理反应。

跨文化交际心得(精品5篇)

跨文化交际心得(精品5篇)

跨文化交际心得(精品5篇)跨文化交际心得篇1跨文化交际心得在全球化的今天,跨文化交际变得越来越普遍。

不同文化背景的人需要相互理解和尊重,才能更好地沟通和合作。

*将探讨跨文化交际的重要性,以及如何在实际生活中运用所学知识,促进跨文化交际。

一、跨文化交际的重要性1.促进文化交流:跨文化交际有助于不同文化背景的人相互了解、学习和欣赏对方文化。

通过交流,可以更好地理解不同文化的价值观、习俗和传统。

2.增进友谊与合作:跨文化交际可以促进不同文化之间的友谊与合作。

通过交流,可以消除误解和偏见,建立互信和合作机制。

3.提升个人素养:跨文化交际可以提升个人的跨文化交际能力和素养。

通过学习和实践,可以更好地适应不同文化环境,提高沟通效果。

二、跨文化交际的实际运用1.了解文化差异:在跨文化交际中,了解文化差异是关键。

可以通过阅读相关书籍、参加文化交流活动等方式,了解对方文化的特点。

2.尊重对方文化:尊重对方文化是跨文化交际的基础。

在交流中,要尊重对方的文化传统和价值观,避免因文化差异而产生冲突。

3.调整交际策略:在跨文化交际中,要根据对方文化背景调整交际策略。

例如,在某些文化中,直接表达意见可能会被视为冒犯,而在其他文化中则可能被视为诚实和直接。

4.练习口语表达:在跨文化交际中,口语表达是关键。

要积极练习口语表达,提高口语能力,以便更好地与不同文化背景的人交流。

总之,跨文化交际是全球化时代的必然趋势。

要积极学习跨文化交际知识,并在实际生活中运用所学知识,促进跨文化交际。

跨文化交际心得篇2跨文化交际是一种涉及不同文化背景的交际活动,需要参与者具备跨文化知识和交际技巧。

近年来,随着全球化的不断发展,跨文化交际变得越来越普遍,也越来越重要。

*将探讨跨文化交际的重要性、过程和收获,并反思自己在跨文化交际中的问题和不足。

跨文化交际的重要性在于,不同文化之间的差异可能导致误解和冲突。

通过跨文化交际,我们可以更好地了解和尊重不同文化背景的人,促进文化交流和理解。

跨文化交际

跨文化交际

1、跨文化交际:具有不同文化背景的人从事交际的过程就是跨文化交际,跨文化交际是自古以来就存在的现象,今天日益引起人们的注意主要原因是交通工具的进步与通讯手段的发展使得不同国家、不同种族、不同民族的人能够频繁地接触和交往。

全球经济持续快速发展也为跨文化交际提供了坚定的物质力量。

2、你认为强调个人间的文化差异有什么利弊?利:每个人都隶属于若干群体,即使在同一群体中每个人的态度、价值观也不会完全一样,因此,每个人都应该被认为是独特的,强调个人的差异,就是在从地区、职业、年龄、性别等方面来研究不同文化对个体的影响,这有助于跨文化交际深入开展。

弊:然而,过于强调个人间的文化差异也有一定弊端,个体只是一种或多种文化的具体情况,根据传统的观念,文化通常不是指个人行为,而是指一个群体的生活方式和习惯,个人间的差异研究只有在我们把他们当作群体代表时才有意义,没听过“个人文化”的说法。

过分强调个人文化间的差异会使跨文化交际变得非常繁琐,实际上取消了跨文化研究的意义。

3、我国的地区文化是否可以作为跨文化交际研究的重要方面?跨文化交际研究的重要性排序如下:主流文化——亚文化——地区文化——小群体文化。

地区文化的差异是跨文化交际研究的重要课题之一。

我国幅员辽阔、地域广袤,地势高低起伏,地形复杂多变,由于空间分布差异,各地区形成了具有各自地方特色的区域文化。

同时,我国是一个多民族国家,每个民族都有自己的民族文化传统,这些也构成了地区文化的一部分。

这些地区文化,从总体上看,特点显著,区别性强,差异性大,值得进行跨文化研究。

4、跨文化交际为什么产生在美国?①美国是一个移民国家,各民族都有各自的文化传统和风俗习惯,各民族都强调维护自己的文化,于是在美国形成了多元文化的格局,如何处理不同文化习俗和价值观念成为不容忽视的问题。

②美国与各国交往频繁,每年大批政府官员、商人、技术人员奔赴世界各地,与当地人有着各种不同的接触,而美国每年又接待大批的留学生、移民和旅游者,对于留学生和移民的训练也是跨文化交际中的一个重要课题。

跨文化交际学概论

跨文化交际学概论

跨文化交际学概论胡文仲第一部分绪论:跨文化交际和跨文化交际学第一章跨文化交际一、什么是跨文化交际●不同文化背景的人从事交际的过程就是跨文化交际,如直接和外国人接触,阅读外国小说,看外国电影等。

●跨文化交际是自古以来就有的现象,如我国汉朝的丝绸之路、佛教的传入、郑和下西洋。

●L。

S。

Harms认为:世界范围内的交际经历了五个阶段:①语言的产生②文字的使用③印刷术的发明④近百年交通工具的进步和通讯手段的发展⑤跨文化交际。

二、对跨文化交际的不同理解●Marshall Singer认为:①每个人隶属于若干群体,没有两个人隶属的群体是完全相同的;②即使在同一群体,每个人的态度、价值、信念也会完全不同;因此,每个人都是独特的,从严格意义上讲,任何人与人之间的交际都应该被视为跨文化交际。

●这种观点提醒我们应该避免空泛的比较,但是,在跨文化交际研究中应该首先把眼光集中于国别研究,集中于一个国家中的主流文化的研究。

第二章跨文化交际学●跨文化交际的英文:Intercultural Communication●跨文化交际学首先在美国兴起。

●许多学者把Eward Hall在1959年出版的《无声的语言》(The Silent Language)看作是跨文化交际学的奠基之作。

●1970年国际传播学会成人跨文化交际学是传播学的一个分支,在学会下面成立了跨文化交际学分会。

●1972年,第一届跨文化交际学国际会议在日本东京举行。

●1974年,跨文化教育训练与研究学会(SIETAR)在美国成立,后改名为国际跨文化教育训练与研究学会。

●跨文化交际学在我国大致是从80年代初期开始的。

●跨文化交际学一个突出的特点是它的多学科性质,其中影响较大的是人类学、心理学、传播学.人类学家的跨文化交际学著作:● A.L.Kroeber和Clyde Kluckhohn合著的《文化概念与定义评述》是论述文化定义的经典之作。

●Ruth Benedict的《菊与剑》对日本文化的模式做了深入的分析;许烺光的《美国人与中国人——通向分歧之路》对于中美文化的差异做了十分全面而透辟的分析.心理学家的跨文化交际学著作:●Richard Brislin《跨文化交往》●Geert Hofstede的《文化的后果》、《文化与组织——心灵软件》●正是由于跨文化交际的多学科性质,它没有一套一成不变的理论和研究方法。

跨文化交际——精选推荐

跨文化交际——精选推荐

跨⽂化交际第⼀章跨⽂化交际⼀、什么是跨⽂化交际——具有不同⽂化背景的⼈从事交际的过程跨⽂化交际之所以在今天⽇益引起⼈们的注意,主要原因是由于交通⼯具的进步与通讯⼿段的发展,使得不同国家、不同种族、不同民族的⼈能够频繁地接触和交往。

L.S.Harms认为,在世界范围内的交际经历了五个阶段:语⾔的产⽣;⽂字的使⽤;印刷技术的发明;近百年交通⼯具的进步和通讯⼿段的迅速发展;跨⽂化交际。

近⼆⼗年来的交际是以跨⽂化为特征的。

⼆、对跨⽂化交际的不同理解有的⼈认为每个⼈在⽂化上都是独特的,所以任何两个⼈之间的交际都是跨⽂化交际。

有的⼈认为,不同国籍⼈们之间的⽂化差异与不同职业的⼈们之间的⽂化差异并没有什么本质上的区别,只是程度上的差异。

有的⼈认为,跨⽂化交际研究应该把重点放在亚⽂化系统的语篇系统⽅⾯。

有的⼈认为,作⼤范围的国与国之间的对⽐对于改进跨⽂化交际益处不⼤,应该把眼光放在更具体的⽂化差异上。

跨⽂化交际研究的范围应该也包括地区、职业、年龄、性别等⽅⾯的⽂化差异的探讨。

⽂化通常不是指个⼈的⾏为,⽽是指⼀个群体的⽣活⽅式和习惯。

作者认为作跨国、跨种族、跨民族研究不仅应该是跨⽂化交际研究包括的内容,⽽且应该是放在⾸位的。

⾄于地区、阶级、阶层、职业、性别、年龄等不同层次的差异也应该给予关注。

⾄于个⼈之间的差异的研究只是在我们把他们当做群体的代表时才有意义。

在研究⼀个国家的⽂化特点时,我们的眼光⾸先应集中在它的主流⽂化上,其次才注意它的亚⽂化和地区⽂化的特点。

第⼆章跨⽂化交际学⼀、跨⽂化交际学在美国Intercultural Communication 与⼈类学、⼼理学、传播学关系密切1.⾸先在美国兴起。

美国有来⾃各个国家的移民,有各⾃的⽂化系统和风俗习惯,逐渐在美国社会形成了多元⽂化的格局;美国与各国交往频繁。

2.Edwar Hall 《⽆声的语⾔》跨⽂化交际学的奠基之作。

认为不同⽂化背景的⼈们在使⽤时间、空间表达意义⽅⾯表现出明显的差异。

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Chapter 1Differences between Chinese and Westerners onThree ViewsBy 许佳巍BC11110813 Abstract: What are Three Views? The Outlook on Life, World views, Values. And what are the differences between Chinese and Westerners on Three Views? There must have been a lot of people talking about the differences between Chinese and Westerners on some other topics, however, recently, the new word of network is very popular among us, which is called subvert Three Views. So, an interesting idea came to my mind, to talk about differences between Chinese and Westerners on Three Views.1)The Outlook on LifeThe outlook on life can be in every aspects of someone. So, here we put our focus on the love section. From those different love attitudes, we’ll draw a conclusion of different lives.I. Definition and place of loveWesterners Chinese●Love is the first, and men in love cansacrifice everything, and the woman in lovealso will give up everything.●In western literature love is a kind ofirresistible power.●The admired is a perfect angel. ●Chinese people pay attention to marriageand despise love。

●Love is more than the relationship of twopersons.●Even if the special felling disappearedbetween them, there is still a great chancethat they choose to live together.●their relationship is not just aboutthemselves, but the whole familyincluding the child, parent, relatives, etcII. The choice of marriage partnerWesterners Chinese●The choice of the sexes and marriagepartner is based on love, regardless ofbackground, family, age, social status andother considerations.●With emotion get close together. Withoutit, they are divided●Many factors are consideredExample:The Romance of Western BowerImpressive Plot: Zhang Junrui had to meet secretly with Yingying, who was waiting for the moon over the Western Bower, by climbing over the wall into the garden. Yingying is the daughter of a rich businessman; however, Zhang is a poor intellectual.Their love was enthusiastic and sincere, but unacceptable. III. Love collideWesterners Chinese●Westerners pay more attention to theexternal beauty, namely the “lust”inhuman nature. ●The Oriental pay more attention to theinner beauty, namely “passion" side inhuman nature.Example 1:Romeo and JulietRomeo and Juliet falling in love at first sight is based on both sides of the beauty. They don’t have deep communications. They make judgments according to the impressions of the opposite person’s looks.Example 2:Liang Shanbo and Zhu YingtaiLiang Shanbo and Zhu Yingtai have quite a long time for communications such as three years’ classmates reading. In daily contact, Zhu Yingtai was attracted by Liang’s talent and connotation and gave him her heart.IV. The expressions of loveWesterners ChineseDirect and straightforward, frankly, open,romantic, regardless of everythingImplicit and veiled.Example 1:I loved you. I never shall. That's the truth, Roy. I never shall.Example 2:The quiet woman from The Book of PoetryThe poetry depicts lover's first date, the girl sent the boy red-tube writing brush, and the boy was too excited but responded implicitly.V. Defending of loveWesterners ChineseHave great initiative Lack of courage, passively receiving the fates. Example 1:A Dream of Red MansionsImpressive Plot : the love tragedy of Jia Baoyu and Lin DaiyuAll the big decisions in young adults’ life were made by someone else, and no one can decide their own future.Example 2:Pride and PrejudiceWhen it comes to pursuing love, it was relatively much more bold and free in the west.Young adults were allowed to choose their future spouse by themselves.The general marriage system is monogamous, which means one husband one wife.Conclusion:People in ancient western society had much more open and tolerant attitude than ancient china did. Also, we can see clearly that the whole outlook on life between Chinese and westerners are totally different. Chinese are indirect, but westerners are not; Chinese prefer focusing on thoughts, but westerners are realistic.2)World viewsDo you like painting? If you do, you must can get some else from the paintings. For instance, the world views inside.Chinese and western painting have differences in concept, performance and convergence, by comparing Chinese and western painting s’content, form, and the differences between Chinese and western art ideas, it can be finally realized the Chinese and westerners common goals and different world views.The traditional concept of Chinese and westerners are different. The westerners think that the universe or the center of the world is the master of nature; the easterners especially Chinese thinks that human being is a part of nature; the two should be in harmonious coexistence.Otherwise, Chinese paintings are mainly for conception while Western paintings are mainly for realism.Then turn back to the world’s primitive world view issues. The sense of paranoia is a different substance from those two kinds of doctrine, idealism and materialism. After the Renaissance, the westerners’ world views were changed. This kind of change could also be concluded the following two points. First, such a humanitarian or humanism was established. Second, the discovery of science was developed, especially the discovery of geography and astronomy, which breaking the previous order of god as an organic view of the universe.3)ValuesThe differences between countries in values make the ways of thinking or behavior of people is different in every country. In cross-cultural communication, these differences are easy to cause the misunderstandings between the two sides. Values are the differences in cross-cultural communication. This part will analyze the differences between Chinese and Western values, with the profound understanding of Chinese and Western culture, we can avoid the mistakes of cross-cultural communication.First, values on culture. Culture is a rich multi-dimensional extension, it includes the material culture life, social life and spiritual life of the three major areas, generally it refer s to human beings’ abilit ies and creates results that in the process of social practice .Culture include value systems and values are the cornerstone of culture. Values are also the most profound and difficult part of understanding, and they guide and cont rol people’s behavior all the time. Values are the essential spirit of national culture they decide the characteristics and style of culture.Second, values on performance. Four points:1. The mainstream of values. The mainstream of Western cultural values is the spiritof fighting for self-satisfaction. Western culture publicizes personality, emphasizes theprotection of individual interests, focus on the potential of independent individuals and strengthens the awareness of individual rights. The values of mainstream Chinese culture are the spirit of harmony. In the relationship between human and nature, Chinese advocate’s harmony between human and nature, human and nature can live in harmony. In human relations, emphasize the importance of harmony with the human good .The Chinese nation is a peace-loving and friendly one.2. Unified and pluralistic values. Chinese people are deeply affected by the Confucian. They think that the more conducts a person makes in his life, the more meaningful. Therefore, people who has the largest political vision are affected by such a unitary value of life, most people do not want to be the one who is interested in Natural Science, which were trapped in the embryonic stage of scientific. Also, people have the wisdom to concentrate on political power, so that can create a real political culture super-solid model in a unique world. In this particular model, the Chinese will have a unique historical phenomenon. The value of life in Western culture was the diversification, politics is a realization of the life value and business is also considered to be very valuable.3. Relationship and humans to nature. In Western country, relationship and humans to nature is: humans control nature. As follows: make life comfortable and convenient; problems can be solved once we know the facts. The Western experience of human life being separate from nature can be found in the Bible story of creation. As masters of nature .humans are encouraged to control it and exploit it in any way they choose to master the natural world, people need to study and explore it to figure out how it works, much as you might figure out how a machine works before you use it .This attitude of looking at the natural world as an object contributed to the development of Western science. In China, relationship and humans to nature is: harmony with nature, as follows: live according to the rhythms of nature; everything has its own character; be balanced. Chinese traditional medicine shows the cultural value of harmony with nature.4. Sense of time. In Western country , sense of time is :future orientation, as follows: control the future by planning for it ;what is past is past and not important ;the youngknow what is happening ;study history to shape the future .In their mind, each of us has such a bank. Its name is time. Each day it opens a new account for you. Each night it burns the remains of the day. If you fail to use the day’s deposits, the loss if yours. There is no going back. There is no drawing against the “tomorrow” .You must live in the present on today’s deposits. Invest it so as to get from it the utmost in heath, happiness, and success! The clock is running. Make the most of today. And remember that time waits for no one. In China, sense of time is: past orientation, as follows: tradition if the best teacher; what happened in the past is important today; the old are wise; break with the past to change society.Chapter 2Differences Between Chinese and Westerners onWineBy 付强BC11110801 Abstract: In cross-cultural communication activity, as people live in different social environment, so their cultural background, thinking mode, the religious belief is not the same. And as cultural background, ways of thinking and religion is very important to people's understanding on specific something, led to different feelings and morals. Drinking is common cultural phenomenon by people from all over the world; each nation has its own "wine culture". This article mainly discusses something differences about the wine in Chinese and western culture.1)The tendency to the wine is different.In Chinese traditional sense, people prefer to choose the liquor and rice wine which are brewed by grain as the drink in the formal occasions. Such as the Mao-Tai. When Chinese government holds the party to fete the foreign guests, Mao-Tai and WuLiangYe are always the featured drink on the table. Although in recent years, the beer's sales volume were expanded gradually in China's market, and people will choose beer to enhance the atmosphere when they sit together, yet, in formal occasion, people will use liquors to realize this function. For instance, at a wedding, in order to meet different guests' need, there would be liqueurs, beers and drinks. But when the new couple to propose a toast, the wine must be the liquors.In western, undoubtedly, the grape wine and the brandy, which brewed by the grape are much more popular. No matter to adjust the atmosphere, to warm the body, to celebrate or in the formal party. The grape wine is the best choice. And the grape becomes one of the indispensable things in their lives.I.The etiquette about wine.The etiquette in China and western is different. And one of the most differences is urging somebody to drink at a party. While a group of Chinese are drinking together.The atmosphere will be much higher than a group of foreigners. Because Chinese are good at urging somebody to drink (we called Quanjiu), and the desire is very strong. Even want to fuddle others. This is not only reflecting Chinese people's hospitality, but also have a big relation with Chinese people's collective mind. In the past, countryman were poor, the wine was very infrequent. If guests came to their home, they would let the guest drink first. This is one of another reason for Chinese people's urging somebody to drink.As one of the special way to toast, Chinese people's urging somebody to drink was the custom which formed in a long time. This custom rooted in China's traditional culture. This could not see in western countries, and could not understand by western people. Western people stress democracy and freedom, and never force and interfere other people. They drink as they like. Others have no right to interfere.So, this is the difference between China and western. When a Chinese guy say he can not drink. It is not really mean he can not drink any more. Then, the host needs to propose a toast to express respect and sincerity. But in western, this phenomenon is not existed. When the guest says he can not drink, the host will not encourage him to drink any more.Besides, Chinese people are particular about toasting. The rule is, the host should propose a toast the guest first. And then the guest can toast to the host. The older and Identity honor people should be toasted first. The process is filled with law and interactivity. However, when western people hold a party. Only the host would propose a toast to all the guests at the beginning.In addition to this, Chinese people's drinking is related with the degree of mutual emotion. When you drink with a Chinese good friend, if he ask you to drink. You should not refuse. And the only thing you can do is drinking. Drinking is the only way to your firm friendship. In China, the friendship is based on the dining-table. Many people make their final determine after drinking. Thus, there is a set of very intact drinking table culture in China.Chapter 3Differences Between Chinese and Westerners onMarriage CustomBy 付强BC11110801 Abstract: Marriage is formed in a long historical evolution of the marriage custom in a nation. It is the regularity of the activities that restrains people's awareness of marriage and marriage. Marriage custom’s binding does not depend on the law, and it can not rely on science tests neither, but on the force of habit, traditional culture and national psychology. During the development of human history, the institution of marriage and family system has experienced different processes of development. Human have experienced group marriage, the dual system of marriage and individual marriage system (monogamy).1)Chinese Marriage CustomI. Proposing:Proposing is the first etiquette in marriage and is the first meet between the members in the two families. Thus, it is very important. Using a common expression, it is making an offer of marriage to another family on behalf of the son or daughter.If the parents thought that the girl could be the daughter-in-law in old times, they would ask a matchmaker for sending the gifts and bring the son and the girl together. If the girl’s parents also agreed on the marriage, they would accept the gifts. People usually used a wild goose when sending the gifts. Because the wild gooses could fly to the south or the north according to the seasons and they would never change it which implied the woman would be punctual and also because when the wild gooses flied they were in a row and when they stopped they were in a line which implied that woman should comply with the marriage rules and arrange in order that one should not breach it.II. Asking the NameIt aims to ask for gi rl’s name and pray. In ancient times the girl’s name would not be known by other people until the girl was in an age of marriage.First, one must have the matchmaker and inform of the man’s family through a card. And the man’s family would lastly receipt for postal remittance. Thus it can be seen that “asking the name” not only meant that the man’s family wanted to know the girl’s name, but also wrote down the woman’s birthday and Eight-characters (in four pairs denoting the time, date, month and year of a person’s birth, each pair consisting of one Heavenly Stem and one Earthly Branch, used in fortune-telling). If the birthday and Eight-characters were not harm the man, the man’s family would lastly receipt for postal remittance. Sometimes the woman’s pare nts also wrote down the official position of the woman’s great-grandpa, grandpa and father and the dowry that could be supplied. What’s interesting is that during this progress it was the matchmaker that functioned, not the man’s family or the woman’s fami ly. Matchmaker was also important in the other procedures. In traditional Chinese marriage, people believed “behest of the parents and proposal of a matchmaker”. That’s why many marriages in the past were arranged by parents and matchmakers. Matchmaker’s p roposal was the marriage’s valid basis in Tang dynasty.III. Asking for FortuneAfter asking the name, the bridegroom’s side had got the woman’s birthday and Eight-Characters and they went to consult a fortune-teller then which was called “asking for fortune”. It included two aspects of contents. One was consult the female virtues. Ancient people regarded female virtues as the most important one in the gospel of three o bedience that were obedience to one’s father before marriage, to one’s husband after marriage, and to one’s son after one’s husband’s death and four virtues that was morality, proper speech, modest manner, and diligent work for a woman according to Confucian ethics.IV. Sending Betrothal Presents to the Girls FamilyThe book propriety and ceremony wrote by the scholars in Han dynasty regards it as sending money. If there is no receipt of gifts, there is no marriage. Hence whether receipt the gifts or not is the implication of the agreement of the marriage by the woman’s side. The significance of it includes two aspects of meaning. One is the thanks for the woman’s parents because the parents feed up her. The other is help the woman’s family prepare for dowry.V. Discussing the Date of MarriageIn the past, the bridegroom’s side decided the lucky day and sent the matchmaker to inform of the woman’s family. People paid much attention to the marriage time. They usually had a person looked at the almanac or asked for fortune. They liked having marriage in spring or autumn because spring was the time that everything comes back to life and time when spring was changing into summer and was favor to pregnant with new lifeVI. Meeting the BrideThe marriage is finally held after the five procedures. In the past, the bridegroom wore wedding suit, riding on a horse, and guided the bridal sedan chair to marry the bride on the day. And the bride wore a red cheongsam waiting for the bridegroom.2)Western Marriage CustomI. ProposalWhen the prospective groom had obtained his father’s consent to marry, a formal marriage proposal had to be made. The prospective groom did not propose in person but sent his friends or members of his family to represent his interest to the prospective bride and her family. If they saw a blind man, a monk or a pregnant woman during their journey, it was believed that the proposal would not be accepted as these signs were thought to bring bad luck. If, however, they saw nanny goats, pigeons or wolves, this was a good omen which would bring good fortune to themarriage.II. Changing SurnamesIt was thought unlucky for a woman to marry a man whose surname began with the same letter as hers. The sentiment was summarized in the following thyme:To change the name and not the letter is to change for the worst and not the better.The bride should not practice writing her new name before the wedding. This was thought to bring bad luck by tempting fate.III. Choosing the DayAlthough most weddings now take place on a Saturday, it was considered unlucky in the past. Fridays were also considered unlucky particularly Friday the 13th. The famous old rhyme advised a wedding in the first half of the week:Monday for wealthTuesday for healthWednesday the best day of allThursday for lossesFriday for crosses (= funerals)Saturday for no luck at allIV. Holding the WeddingThe wedding ceremony was finally held. The ceremony proceeded with the priest saying, “N (amen) wilt though have this woman to thy wedded wife, wilt the love her, and honor her, keep her and guard her, in health and in sickness, as a husband should a wife, and forsaking all others on account of her, keep thee only unto her, so long as ye both shall live?” Then the priest, changing the wording of “as a husband should a wife”, asked the same of the woman. Both the man and the woman should answer by saying” I will.” At this time the woman was given by her father. The wedding continued with the saying of vows. Both the man and the woman, with the exception of the words wife and husband, said, “I N. take thee N. to my wedded wife,to have and to hold from this day forward, for better, for worse, for richer, for poorer, in sickness, and in health, till death do us part, if the holy church will ordain it. And thereto I plight thee my troth.” At this time the ring exchange occurred. They bowed their heads and the priest gave them a blessing. As husband and wife they entered the church, where they knelt before the altar. At the altar the priest gave a prayer and a blessing, thus ending the marriage ceremony.。

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