2010年考研英语阅读理解真题第3篇 The Accidental Influentials
英语2010考研真题
2010年全国硕士研究生入学统一考试英语试题日期：2010-01-09 18:20:09 来源：万学教育【字体：】【】【阅读：26195次】Section I Use of EnglishDirections:Read the following text. Choose the best word(s) for each numbered blank and mark [A], [B], [C] or [D] on ANSWER SHEET 1. (10 points)In 1924 American’ National Research Council sent to engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lignting__1__workers productivity. Instead, the studies ended __2___giving the ir name to the ―Hawthorne effect‖, the extremely influential idea that the very___3____to being experimented upon changed subjects’ behavior.The idea arose because of the __4____behavior of the women in the Hawthorne plant. According to __5____of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not __6____what was done in the experiment; ___7_someting was changed ,productivity rose. A(n)___8___that they were being experimented upon seemed to be ____9___to alter workers’ behavior ____10____itself.After several decades, the same data were _11__ to econometric the analysis. Hawthorne experiments has another surprise store _12 __the descriptions on record, no systematic _13__ was found that levels of productivity were related to changes in lighting.It turns out that peculiar way of conducting the experiments may be have let to__ 14__ interpretation of what happed.__ 15___ , lighting was always changed on a Sunday .When work started again on Monday, output __16___ rose compared with the previous Saturday and__ 17 __to rise for the next couple of days.__ 18__ , a comparison with data for weeks when there was no experimentation showed that output always went up on Monday, workers__ 19__ to be diligent for the first few days of the week in any case , before __20 __a plateau and then slackening off. This suggests that the alleged‖ Hawthorne effect ― is hard to pin down.1. [A] affected [B] achieved [C] extracted [D] restored2. [A] at [B]up [C] with [D] off3. [A]truth [B]sight [C] act [D] proof4. [A] controversial [B] perplexing [C]mischievous [D] ambiguous5. [A]requirements [B]explanations [C] accounts [D] assessments6. [A] conclude [B] matter [C] indicate [D] work7. [A] as far as [B] for fear that [C] in case that [D] so long as8. [A] awareness [B] expectation [C] sentiment [D] illusion9. [A] suitable [B] excessive [C] enough [D] abundant10. [A] about [B] for [C] on [D] by11. [A] compared [B]shown [C] subjected [D] conveyed12. [A] contrary to [B] consistent with [C] parallel with [D] pealliar to13. [A] evidence [B]guidance [C]implication [D]source14. [A] disputable [B]enlightening [C]reliable [D]misleading15. [A] In contrast [B] For example [C] In consequence [D] As usual16. [A] duly [B]accidentally [C] unpredictably [D] suddenly17. [A]failed [B]ceased [C]started [D]continued20. [A]breaking [B]climbing [C]surpassing [D]hitingSection II Reading ComprehensionPart ADirections:Read the following four texts. Answer the questions below each text by choosing [A], [B], [C] or [D]. Mark your answers on ANSWER SHEET 1. (40 points)Text 2Over the past decade, thousands of patents have been granted for what are called business methods. rece ived one for its ―one-click‖ online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box.Now the nation’s top patent court appears completely ready to scale back on busi ness-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz the U.S. court of Appeals for the federal circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bilski , as the case is known , is ―a very big deal‖, says Dennis’D. Crouch of the University of Missouri School of law. It ―has the potential to eliminate an entire class of patents.‖Curbs on business-method claims would be a dramatic about-face, because it was the federal circuit itself that introduced such patents with is 1998 decision in the so-called state Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging internet companies trying to stake out exclusive pinhts to specific types of online transactions. Later, move established companies raced to add such patents to their files, if only as a defensive move against rivals that might beat them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment films armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal cir cuit issued an unusual order stating that the case would be heard by all 12 of the court’s judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should‖ reconsider‖ its state street Bank ruling.The Federal C ircuit’s action comes in the wake of a series of recent decisions by the supreme Count that has narrowed the scope of protections for patent holders. Last April, for example the justices signaled that too many patents were being upheld for ―inventions‖ tha t are obvious. The judges on the Federal circuit are ―reacting to the anti_ patent trend at the supreme court‖ ,says Harole C.wegner, a partend attorney and professor at aeorge Washington University Law School.26. Business-method patents have recently aroused concern because of[A] their limited value to business[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over authorization27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions[B] It involves a very big business transaction[C] It has been dismissed by the Federal Circuit[D] It may change the legal practices in the U.S.28. The word ―about-face‖ (Line 1, Paro 3) most pr obably means[A] loss of good will[B] increase of hostility[C] change of attitude[D] enhancement of dignity29. We learn from the last two paragraphs that business-method patents[A] are immune to legal challenges[B] are often unnecessarily issued[C] lower the esteem for patent holders[D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents[B] Protection for business-method patent holders[C] A legal case regarding business-method patents[D] A prevailing trend against business-method patentsText 3In his book The Tipping Point, Malcolm Aladuell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well-connected. The idea is intuitively compelling, but it doesn’t explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the ―two step flow of communication‖: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don’t seem to be required of all.The researchers’ argument stems from a simple observing abou t social influence, with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don’t interact withthat many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example from the initial influential prove resistant, for example the cascade of change won’t propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of populations manipulating a number of variables relating of populations, manipulating a number of variables relating to people’s ability to influence others and their tendency to be influenced. Our work shows that the prin cipal requirement for what we call ―global cascades‖– the widespread propagation of influence through networks – is the presence not of a few influentials but, rather, of a critical mass of easily influenced people, each of whom adopts, say, a look or a brand after being exposed to a single adopting neighbor. Regardless of how influential an individual is locally, he or she can exert global influence only if this critical mass is available to propagate a chain reaction.31.By citing the book The Tipping Point, the author intends to[A]analyze the consequences of social epidemics[B]discuss influentials’ function in spreading ideas[C]exemplify people’s intuitive response to social epidemics[D]describe the essential characteristics of influentials.32.The author suggests that the ―two-step-flow theory‖[A]serves as a solution to marketing problems[B]has helped explain certain prevalent trends[C]has won support from influentials[D]requires solid evidence for its validity33.what the researchers have observed recently shows that[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebrities enjoy wide media attention34.The underlined phrase ―these people‖ in paragraph 4 refers to the ones who[A] stay outside the network of social influence[B] have little contact with the source of influence[C] are influenced and then influence others[D] are influenced by the initial influential35.what is the essential element in the dynamics of social influence?[A]The eagerness to be accepted[B]The impulse to influence others[C]The readiness to be influenced[D]The inclination to rely on othersText 4Bankers have been blaming themselves for their troubles in public. Behind the scenes, they havebeen taking aim at someone else: the accounting standard-setters. Their rules, moan the banks, have forced them to report enormous losses, and it’s just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks’ lobbying now seems to be working. The details may be unknowable, but t he independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encount er with Congress, America’s Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statement. Bob Herz, the FASB’s chairman, cried out against those who ―question our motives.‖ Yet bank shares rose and the changes enhance what one lobby group politely calls ―the use of judgment by management.‖European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes it reconstruction of rules later this year is strong. Charlie McCreevy, a European commiss ioner, warned the IASB that it did ―not live in a political vacuum‖ but ―in the real word‖ and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But bank’s shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America’s new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility form special interests. But by giving in to critics now they are inviting pressure to make more concessions.36. Bankers complained that they were forced to[A] follow unfavorable asset evaluation rules[B]collect payments from third parties[C]cooperate with the price managers[D]reevaluate some of their assets.37.According to the author , the rule changes of the FASB may result in[A]the diminishing role of management[B]the revival of the banking system[C]the banks’ long-term asset losses[D]the weakening of its independence38.According to Paragraph 4, McCreevy objects to the IASB’s attempt to[A]keep away from political influences.[B]evade the pressure from their peers.[C]act on their own in rule-setting.[D]take gradual measures in reform.39.The author thinks the banks were ―on the wrong planet ‖in that they[A]misinterpreted market price indicators[B]exaggerated the real value of their assets[C]neglected the likely existence of bad debts.[D]denied booking losses in their sale of assets.40.The author’s attitude towards standard-setters is one of[A]satisfaction.[B]skepticism.[C]objectiveness[D]sympathyPart BDirections:For Questions 41-45, choose the most suitable paragraphs from the list A-G and fill them into the numbered boxes to form a coherent text. Paragraph E has been correctly placed. There is one paragraph which dose not fit in with the text. Mark your answers on ANSWER SHEET1. (10 points)[A] The first and more important is the consumer’s growing preference for eating out; the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe, compared with growth in retail demand of 1 to 2 percent. Meanwhile, as the recession is looming large, people are getting anxious. They tend to keep a tighter hold on their purse and consider eating at home a realistic alternative.[B] Retail sales of food and drink in Europe’s largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.[C] Will such variations bring about a change in the overall structure of the food and drink market? Definitely not. The functioning of the market is based on flexible trends dominated by potential buyers. In other words, it is up to the buyer, rather than the seller, to decide what to buy .At any rate, this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers, regardless of how long the current consumer pattern will take hold.[D] All in all, this clearly seems to be a market in which big retailers could profitably apply their scale, existing infrastructure and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby. At least, that is how it looks as a whole. Closer inspection reveals important differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too.[E] Despite variations in detail, wholesale markets in the countries that have been closely examined—France, Germany, Italy, and Spain—are made out of the same building blocks. Demand comes mainly from two sources: independent mom-and-pop grocery stores which, unlike large retail chains, are two small to buy straight from producers, and food service operators that cater to consumers when they don’t eat at home. Such food service operators range from snack machines to large institutional catering ventures, but most of these businesses are known in the trade as ―horeca‖: hotels, restaurants, and cafes. Overall, Europe’s wholesale m arket for food and drink is growing at the same sluggish pace as the retail market, but the figures, when added together, mask two opposing trends.[F] For example, wholesale food and drink sales come to $268 billion in France, Germany, Italy, Spain, and the United Kingdom in 2000—more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.[G] However, none of these requirements should deter large retailers (and even some large good producers and existing wholesalers) from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.41 →42→43→44→E→45Part CDirections:Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written carefully on ANSWER SHEET 2. (10 points)One basic weakness in a conservation system based wholly on economic motives is that most members of the land community have no economic value. Yet these creatures are members of the biotic community and, if its stability depends on its integrity, they are entitled to continuance.When one of these noneconomic categories is threatened and, if we happen to love it .We invert excuses to give it economic importance. At the beginning of century songbirds were supposed to be disappearing.(46) Scientists jumped to the rescue with some distinctly shaky evidence to the effect that insects would eat us up if birds failed to control them, the evidence had to be economic in order to be valid.It is painful to read these round about accounts today. We have no land ethic yet,(47) but we have at least drawn near the point of admitting that birds should continue as a matter of intrinsic right, regardless of the presence or absence of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating birds .(48) Time was when biologists somewhat over worded the evidence that these creatures preserve the health of game by killing the physically weak, or that they prey only on ―worthless‖ species.Some species of tree have been read out of the party by economics-minded foresters because they grow too slowly, or have too low a sale vale to pay as imeber crops (49) In Europe, where forestry is ecologically more advanced, the non-commercial tree species are recognized as members of native forest community, to be preserved as such, within reason.To sum up: a system of conservation based solely on economic self-interest is hopelessly lopsided.(50) It tends to ignore, and thus eventually to eliminate, many elements in the land community that lack commercial value, but that are essential to its healthy functioning. Without the uneconomic pats.Section Ⅲ WritingPart A51. Directions:You are supposed to write for the postgraduate association a notice to recruit volunteers for an international conference on globalization, you should conclude the basic qualification of applicant and the other information you think relative.You should write about 100 words. Do not sign your own name at the end of the letter. Use ―postgraduate association‖ instead.Part B52. Directions:Write an essay of 160-200 words based on the following drawing. In your essay, you should1) describe the drawing briefly,2) explain its intended meaning, and then3) give your comments.You should write neatly on ANSHWER SHEET 2. (20 points)。
2010年考研英语一真题及答案
2010年全国硕士研究生入学统一考试英语（一）试题Section I Use of EnglishDirections:Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET. (10 points)In 1924 America’s National Research Council sent two engineers to supervise a series of experiments at a telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how shop-floor lighting 1 workers’ productivity. Instead, the studies ended 2 giving their name to the “Hawthorne effect”, the ex tremely influential idea that the very 3 of being experimented upon changes subjects’ behavior.The idea arose because of the 4 behavior of the women in the plant. According to 5 of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not 6 what was done in the experiment; 7 something was changed, productivity rose. A(n) 8 that they were being experimented upon seemed to be 9 to alter workers’ behavior 10 itself.After several decades, the same data were 11 to econometric analysis. The Hawthorne experiments had another surprise in store. 12 the descriptions on record, no systematic 13 was found that levels of productivity were related to changes in lighting.It turns out that the peculiar way of conducting the experiments may have led to 14 interpretations of what happened. 15 , lighting was always changed on a Sunday. When work started again on Monday, output 16 rose compared with the previous Saturday and 17 to rise for the next couple of days. 18 , a comparison with data for weeks when there was no experimentation showed that output always went up on Mondays. Workers 19 to be diligent for the first few days of the week in any case, before 20 a plateau and then slackening off. This suggests that the alleged “Hawthorne effect” is hard to pin down.1. [A] affected [B] achieved [C] extracted [D] restored2. [A] at [B] up [C] with [D] off3. [A] truth [B] sight [C] act [D] proof4. [A] controversial [B] perplexing [C] mischievous [D] ambiguous5. [A] requirements [B] explanations [C] accounts [D] assessments6. [A] conclude [B] matter [C] indicate [D] work7. [A] as far as [B] for fear that [C] in case that [D] so long as8. [A] awareness [B] expectation [C] sentiment [D] illusion9. [A] suitable [B] excessive [C] enough [D] abundant10. [A] about [B] for [C] on [D] by11. [A] compared [B] shown [C] subjected [D] conveyed12. [A] Contrary to [B] Consistent with [C] Parallel with [D] Peculiar to13. [A] evidence [B] guidance [C] implication [D] source14. [A] disputable [B] enlightening [C] reliable [D] misleading15. [A] In contrast [B] For example [C] In consequence [D] As usual16. [A] duly [B] accidentally [C] unpredictably [D] suddenly17. [A] failed [B] ceased [C] started [D] continued18. [A] Therefore [B] Furthermore [C] However [D] Meanwhile19. [A] attempted [B] tended [C] chose [D] intended20. [A] breaking [B] climbing [C] surpassing [D] hittingSection ⅡReading ComprehensionPart ADirections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. Mark your answers on ANSWER SHEET. (40 points)Text 1Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.W e are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of W orld War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. “So few authors have brains enough or literary gift enough to keep their own end up in journalism,” Newman wrote, “that I am tempted to define ‘journalism’ as ‘a term of contempt applied by writers who are not read to writers who are’.”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. During his lifetime, though, he was also one of England’s foremost classical-music critics, a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus’s criticism will enjoy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur traditionin music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that ________.[A] arts criticism has disappeared from big-city newspapers[B] English-language newspapers used to carry more arts reviews[C] high-quality newspapers retain a large body of readers[D] young readers doubt the suitability of criticism on dailies22. Newspaper reviews in England before W orld W ar II were characterized by ________.[A] free themes[B] casual style[C] elaborate layout[D] radical viewpoints23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers’ duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days.[B] The Lost Horizon in Newspapers.[C] Mournful Decline of Journalism.[D] Prominent Critics in Memory.T ext 2Over the past decade, thousands of patents have been granted for what are called business methods. received one for its “one-click” online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box.Now the nation’s top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz, the U.S. Court of Appeals for the Federal Circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bilski, as the case is known, is “a very big deal”, says Dennis D. Crouch of the University of Missouri School of Law. It “has the potential to eliminate an entire class of patents.”Curbs on business-method claims would be a dramatic about-face, because it was the Federal Circuit itself that introduced such patents with its 1998 decision in the so-called State Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging Internet companies trying to stake out exclusive rights to specific types of online transactions. Later, more established companies raced to add such patents to their files, if only as a defensive move against rivals thatmight beat them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents, despite the fact that it questioned the legal basis for granting them. Similarly, some W all Street investment firms armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal Circuit issued an unusual order stating that the case would be heard by all 12 of the court’s judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should “reconsider” its State Street Bank ruling.The Federal Circuit’s action comes in the wake of a series of recent decisions by the Supreme Court that has narrowed the scope of protections for patent holders. Last April, for example, the justices signaled that too many patents were being upheld for “inventions” that are obvious. The judges on the Federal C ircuit are “reacting to the anti-patent trend at the Supreme Court”, says Harold C. W egner, a patent attorney and professor at George W ashington University Law School.26. Business-method patents have recently aroused concern because of ________.[A] their limited value to businesses[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over their authorization27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions.[B] It involves a very big business transaction.[C] It has been dismissed by the Federal Circuit.[D] It may change the legal practices in the U.S.28. The word “about-face” (Line 1, Para. 3) most probably means ________.[A] loss of good will [B] increase of hostility[C] change of attitude [D] enhancement of dignity29. W e learn from the last two paragraphs that business-method patents ________.[A] are immune to legal challenges[B] are often unnecessarily issued[C] lower the esteem for patent holders[D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents.[B] Protection for business-method patent holders.[C] A legal case regarding business-method patents.[D] A prevailing trend against business-method patents.T ext 3In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, whoare unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn’t explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends.In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don’t seem to be required at all.The researchers’ argument stems from a simple observation about social influence: With the exception of a few celebrities like Oprah Winfrey —whose outsize presence is primarily a function of media, not interpersonal, influence —even the most influential members of a population simply don’t interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential.If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won’t propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people’s ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades”—the widespread propagation of influence through networks —is the presence not of a few influentials but, rather, of a critical mass of easily influenced people.31. By citing the book The Tipping Point, the author intends to ________.[A] analyze the consequences of social epidemics[B] discuss influentials’ function in spreading ideas[C] exemplify people’s intuitive response to social epidemics[D] describe the essential characteristics of influentials32. The author suggests that the “two-step-flow theory” ________.[A] serves as a solution to marketing problems[B] has helped explain certain prevalent trends[C] has won support from influentials[D] requires solid evidence for its validity33. What the researchers have observed recently shows that ________.[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebrities enjoy wide media attention34. The underlined p hrase “these people” in paragraph 4 refers to the ones who ________.[A] stay outside the network of social influence[B] have little contact with the source of influence[C] are influenced and then influence others[D] are influenced by the initial influential35. What is the essential element in the dynamics of social influence?[A] The eagerness to be accepted.[B] The impulse to influence others.[C] The readiness to be influenced.[D] The inclination to rely on others.Text 4Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else: the accounting standard-setters. Their rules, moan the banks, have forc ed them to report enormous losses, and it’s just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks’ lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encounter with Congress, America’s Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statements. Bob Herz, the FASB’s chairman, cried out against those who “question our motives.” Yet bank shares rose and the changes enhance what one lobbying group politely calls “the use of judgment by managemen t.”European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes its reconstruction of rules later this year is strong. Charlie McCreevy, a European commissioner, warned the IASB that it did “not live in a political vacuum” but “in the real wor l d” and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But banks’ shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America’s newplan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility from special interests. But by giving in to critics now they are inviting pressure to make more concessions.36. Bankers complained that they were forced to ________.[A] follow unfavorable asset evaluation rules[B] collect payments from third parties[C] cooperate with the price managers[D] re-evaluate some of their assets37. According to the author, the rule changes of the FASB may result in ________.[A] the diminishing role of management[B] the revival of the banking system[C] the banks’ long-term asset losses[D] the weakening of its independence38. According to Paragraph 4, McCreevy objects to the IASB’s attempt to ________.[A] keep away from political influences[B] evade the pressure from their peers[C] act on their own in rule-setting[D] take gradual measures in reform39. Th e author thinks the banks were “on the wrong planet” in that they ________.[A] misinterpreted market price indicators[B] exaggerated the real value of their assets[C] neglected the likely existence of bad debts[D] denied booking losses in their sale of assets40. The author’s attitude towards standard-setters is one of ________.[A] satisfaction [B] skepticism [C] objectiveness [D] sympathyPart BDirections: For Questions 41-45, choose the most suitable paragraphs from the list A-G and fill them into the numbered boxes to form a coherent text. Paragraph E has been correctly placed. There is one paragraph which does not fit in with the text. Mark your answers on ANSWER SHEET. (10 points)[A] The first and more important is the consumer’s growing preference for eating out: the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe, compared with growth in retail demand of 1 to 2 percent. Meanwhile, as the recession is looming large, people are getting anxious. They tend to keep a tighter hold on their purse and consider eating at home a realistic alternative.[B] Retail sales of food and drink in Europe’s largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.[C] Will such variations bring about a change in the overall structure of the food and drink market? Definitely not. The functioning of the market is based on flexible trends dominated by potential buyers. In other words, it is up to the buyer, rather than the seller, to decide what to buy. At any rate, this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers, regardless of how long the current consumer pattern will take hold.[D] All in all, this clearly seems to be a market in which big retailers could profitably apply their gigantic scale, existing infrastructure, and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby. At least, that is how it looks as a whole. Closer inspection reveals important differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too.[E] Despite variations in detail, wholesale markets in the countries that have been closely examined —France, Germany, Italy, and Spain —are made out of the same building blocks. Demand comes mainly from two sources: independent mom-and-pop grocery stores which, unlike large retail chains, are too small to buy straight from producers, and food service operators that cater to consumers when they don’t eat at home. Such food service operators range from snack machines to large institutional catering ventures, but most of these businesses are known in the trade as “horeca”: hotels, restaurants, and cafés. Ove rall, Europe’s wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figures, when added together, mask two opposing trends.[F] For example, wholesale food and drink sales came to $268 billion in France, Germany, Italy, Spain, and the United Kingdom in 2000 — more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.[G] However, none of these requirements should deter large retailers (and even some large food producers and existing wholesalers) from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.41. → 42. → 43. → 44. → E → 45.Directions:Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written carefully on ANSWER SHEET. (10 points)One basic weakness in a conservation system based wholly on economic motives is that most members of the land community have no economic value. Yet these creatures are members of the biotic community and, if its stability depends on its integrity, they are entitled to continuance.When one of these noneconomic categories is threatened and, if we happen to love it, we invent excuses to give it economic importance. At the beginning of century songbirds were supposed to be disappearing. (46) Scientists jumped to the rescue with some distinctly shaky evidence to the effect that insects would eat us up if birds failed to control them. The evidence had to be economic in order to be valid.It is painful to read these roundabout accounts today. W e have no land ethic yet, (47) but we have at least drawn nearer the point of admitting that birds should continue as a matter of intrinsic right, regardless of the presence or absence of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating birds. (48) Time was when biologists somewhat overworked the evidence that these creatures preserve the health of game by killing the physically weak, or that they prey only on “worthless” species. Here again, the evidence had to be economic in order to be valid. It is only in recent years that we hear the more honest argument that predators are members of the community, and that no special interest has the right to exterminate them for the sake of a benefit, real or fancied, to itself.Some species of tree have been “read out of the party”by economics-minded foresters because they grow too slowly, or have too low a sale value to pay as timber crops. (49) In Europe, where forestry is ecologically more advanced, the noncommercial tree species are recognized as members of native forest community, to be preserved as such, within reason. Moreover, some have been found to have a valuable function in building up soil fertility. The interdependence of the forest and its constituent tree species, ground flora, and fauna is taken for granted.To sum up: a system of conservation based solely on economic self-interest is hopelessly lopsided. (50) It tends to ignore, and thus eventually to eliminate, many elements in the land community that lack commercial value, but that are essential to its healthy functioning. It assumes, falsely, that the economic parts of the biotic clock will function without the uneconomic parts.Section ⅢWritingPart A51. Directions:You are supposed to write for the P ostgraduates’ Association a notice to recruit volunteers for an international conference on globalization. The notice should include the basic qualifications for applicants and the other information which you think is relevant.You should write about 100 words.Do not sign your own name at the end of the letter. Use “Postgraduates’ Association” instead. (10 points)52. Directions:Write an essay of 160-200 words based on the following drawing. In your essay, you should1) describe the drawing briefly,2) explain its intended meaning, and3) give your comments.You should write neatly on ANSWER SHEET. (20 points)2010年真题答案速查Section ⅠUse of English (10 points)1-5 ABCBC 6-10 BDACD11-15 CAADB 16-20 ADCBDSection ⅡReading Comprehension (60 points)Part A (40 points)Text 1 21-25 BADABText 2 26-30 CDCBAText 3 31-35 BDACCText 4 36-40 ADCBDPart B (10 points)41-45 BFDGAPart C (10 points)46. 科学家们立即拿出某些明显站不住脚的证据前来救驾，大致说的是如果鸟儿不能控制害虫的话，害虫就会把我们吃掉。
2010年考研英语一阅读text3
Text 31. 2010年考研英语一阅读text 32. 题目：Embracing My “Useless” College Education3. 内容：文章主要讲述了作者在大学时所学的一些“无用”的知识如何在日后她的职业生涯中发挥了重要的作用，并表达了对大学教育的珍视与尊重。
4. 概要：文章以作者自身经历为线索，分别讲述了大学时期所学知识和技能在她职业生涯中的发挥作用，以及对大学教育的看法，并结合实例进行论证，最终表达了对“无用”大学教育的珍视与尊重。
5. 构思：引用相关统计数字介绍当今社会对大学教育的盲目追求，对这种追求进行批判，并提出自己对大学教育的看法。
通过自身经历，阐述大学教育的重要性和价值，并以此来反驳社会对“无用”大学教育的歧视。
文章以对大学教育的珍视作为中心，穿插作者的亲身经历和相关案例，力求使读者认同作者的观点。
6. 关键词：大学教育、价值、珍视、职业生涯、无用知识7. 正文：Embracing My “Useless” College Education1. 当今社会，大学教育备受瞩目。
然而，随着社会的不断进步，人们对大学教育的追求往往变得盲目，忽视了其本身的价值。
而作为一名大学生，我深切地感受到了大学教育的意义和价值。
2. 在我大学时代，我学习了很多看似“无用”的知识，比如古典文学、哲学等，而这些知识在当时似乎与我未来的职业生涯没有任何通联。
3. 然而，当我步入职场后，我才深刻地意识到，正是这些“无用”的知识，成为了我的职业生涯中最宝贵的财富。
在与客户交流时，我所学的古典文学知识让我拥有了更丰富的话语表达能力；而哲学知识则让我更好地理解人性，从而更好地与同事相处。
这些看似“无用”的知识，却在我职业生涯中发挥了重要的作用，让我和我的团队取得了更好的业绩。
4. 大学教育还教会了我很多重要的技能，比如批判性思维、团队合作能力等，这些技能在我工作中也发挥了重要的作用。
5. 我对于大学教育是珍视和尊重的。
2010考研英语一阅读 text3
2010考研英语一阅读 text3The importance of efficient global networks forfinancial transactions cannot be underestimated. Modern computerized banking systems are incredibly complex andrequire the ability to transfer funds quickly and accurately around the world. This has led to the rise of international financial centers, such as London and New York, which serveas hubs for global banking and finance.One of the key features of these financial centers istheir ability to clear and settle transactions efficiently. Clearing refers to the process of verifying the accuracy of a transaction and ensuring that the necessary funds are available. Settlement, on the other hand, involves the actual transfer of funds from one account to another.Efficient clearing and settlement systems are vital for financial institutions to operate smoothly. They ensure that transactions can be completed quickly and that the risk of fraud or error is minimized. In addition, they allowfinancial institutions to manage their liquidity effectively, as they can quickly access the funds they need.Global financial centers play a crucial role infacilitating these processes. They provide a platform for financial institutions to connect with each other and access the necessary infrastructure to clear and settle transactions. This includes everything from payment systems and communication networks to legal and regulatory frameworks.London, in particular, has a long history as a global financial center and is known for its efficient clearing and settlement systems. The city is home to a number of prominent financial institutions, including the Bank of England and the London Stock Exchange. It also has a robust legal system anda favorable regulatory environment, which helps to attractglobal investors and businesses.New York is another important financial center, particularly in the field of investment banking. The city is home to Wall Street, the heart of the American financial industry. It has a well-developed infrastructure for clearing and settling transactions, including the Depository Trust Company, which provides clearing services for broker-to-broker transactions.In conclusion, efficient clearing and settlement systems are essential for the smooth operation of global financial institutions. International financial centers, such as London and New York, play a critical role in providing the infrastructure and regulatory environment necessary for these systems to function effectively.。
2010考研英语一阅读及答案
Text 1（2010）Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. “So few authors have brains enough or literary gift enough to keep their own end up in journalism,” Newman wrote, “that I am tempted to define ‘journalism’ as ‘a term of contempt applied by writers who are not read to writers who are.’”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. During his lifetime, though, he was also one of England’s foremost classical-music critics, a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus’s criticism will enjoy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that __________.[A] arts criticism has disappeared from big-city newspapers.[B] English-language newspapers used to carry more arts reviews.[C] high-quality newspapers retain a large body of readers.[D] young readers doubt the suitability of criticism on dailies.22. Newspaper reviews in England before World War II were characterized by __________.[A] free themes.[B] casual style.[C] elaborate layout. [D] radical viewpoints.23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers' duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days[B] The Lost Horizon in Newspapers[C] Mournful Decline of Journalism[D] Prominent Critics in MemoryText 2（2010）Over the past decade, thousands of patents have seen granted for what are called business methods. Amazon com received one for its “one-click” online payment system Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lying a box.Now the nation’s top patent court appears completely ready to scale hack on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz the U.S court of Appeals for the federal circuit said it would use particular case to conduct a broad review of business-method patents. In re Bilski, as the case is known, is “a very big deal,”says Dennis D. Crouch of the University of Missouri School of law. It “has the potential to eliminate an entire class of patents.”Curbs on business-method claims would be a dramatic about-face because it was the federal circuit itself that introduced such patents with is 1998 decision in the so-called state Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging internet companies trying to stake out exclusive pints to specific types of online transactions. Later, move established companies raced to add such patents to their files, if only as a defensive move against rivals that might bent them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment films armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal circuit issued an unusual order stating that the case would be heard by all 12 of the court’s judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should “reconsider” its state street Bank ruling.The Federal Circuit’s action comes in the wake of a series of recent decisions by the supreme.Count that has narrowed the scope of protections for patent holders. Last April, for example the justices signaled that too many patents were being upheld for “inventions” that are obvious. The judges on the Federal circuit are “reaction to the anti-patent trend at the supreme court” says Harol d C. Wegner, a patent attorney and professor at Washington University Law School.26. Business-method patents have recently aroused concern because of __________.[A] their limited value to business[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over authorization27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions[B] It involves a very big business transaction[C] It has been dismissed by the Federal Circuit[D] It may change the legal practices in the U.S.28. The word “about-face” (Line 1, Para 3) most probably means __________.[A] loss of good will [B] increase of hostility[C] change of attitude[D] enhancement of disunity29. We learn from the last two paragraphs that business-method patents __________.[A] are immune to legal challenges[B] are often unnecessarily issued[C] lower the esteem for patent holders[D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents[B] Protection for business-method patent holders[C] A legal case regarding business-method patents[D] A prevailing tread against business-method patentsText 3（2010）In his book The Tipping Point Malcolm Aladuell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of comm unication”：Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends.In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don’t seem to be required at all.The researchers’ argument stems from a simple observation about social influence: With the exception of a few celebrities like Oprah Winfrey — whose outsize presence is primarily a function of media, not interpersonal, influence — even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people’s ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades”— the widespread propagation of influence through networks — is the presence not of a few influentials but, rather, of a critical mass of easily influenced people.31. By citing the book The Tipping Point the author intends to __________.[A] analyze the consequences of social epidemics[B] discuss influentials’ function in spreading ideas[C] exemplify people’s intuiti ve response to social epidemics[D] describe the essential characteristics of influentials32. The author suggests that th e “two-step-flow theory” __________.[A] serves as a solution to marketing problems[B] has helped explain certain prevalent trends[C] has won support from influentials[D] requires solid evidence for its validity33. What the researchers have observed recently shows that __________.[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebritiea enjoy wide media attention34. The underlined phrase “these people” in paragraph 4 refers to the ones who __________.[A] stay outside the network of social influence [B] have little contact with the source of influence[C] are influenced and then influence others[D] are influenced by the initial influential35. What is the essential element in the dynamics of social influence?[A] The eagerness to be accepted [B] The impulse to influence others[C] The readiness to be influenced [D] The inclination to rely on othersText 4（2010）Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else the accounting standard-setters. Their rules, moan the banks, have forced them to report enormous losses, and it’s just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks’ lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult. After a bruising encounter with Congress, America’s Financial Acco unting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long0term assets in their income statement. Bob Herz, the FASB’s chairman, cried out against those who “question our motives.” Yet bank shares rose and the changes enhance what one lobby group politely calls “the use of judgment by management.”European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes it reconstruction of rules later this year is strong Charlie McCre evy, a European commissioner, warned the IASB that it did “not live in a political vacuum” but“in the real wor l d” and the Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they Largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for y ears. But bank’s shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America’s new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility interests. But by giving in to critics now they are inviting pressure to make more concessions.36. Bankers complained that they were forced to __________.[A] follow unfavorable asset evaluation rules[B] collect payments from third parties[C] cooperate with the price managers[D] reevaluate some of their assets37. According to the author, the rule changes of the FASB may result in __________.[A] the diminishing role of management[B] the revival of the banking system[C] the bank’s long-term asset losses[D] the weakening of its independence38. According to Paragraph 4, McCreevy objects to the IASB’s attempt to __________.[A] keep away from political influences[B] evade the pressure from their peers[C] act on their own in rule-setting[D] take gradual measures in reform39. The author thinks the banks were “on the wrong planet” in that they __________.[A] misinterpreted market price indicators[B] exaggerated the real value of their assets[C] neglected the likely existence of bad debts[D] denied booking losses in their sale of assets40. The author’s attitude towards standard-setters is one of __________.。
2010年考研英语一真题答案及解析
12.[A] Contrary to 与……相反
[B] Consistent with 与……一致
[C] Parallel with 与……平行
[D] Peculiar to 是……特有的；是……独有的
【答案】 A
【考点】上下文语义衔接+短语辨析
【解析】根据本空之前的句子，“霍桑实验还有另外一个让人意想不到的结果”得知，下面所说的内容应该是
所以 D 也不符合题意。而 end up doing sth.表示“最终达到某种状态或采取某种行动（尤指经过一个漫长的过程）”。
填入空白处后，句子的意思为：这些研究最终以得到一个被冠之以“霍桑效应”的结论而告终。故本题选 B。
3.[A] truth 事实
[B] sight 景象；视觉；视野 [C] act 行为；做法；行动 [D] proof 证据；证明
[B] (end) up 最终成为/达到 [C] (end ) with 以……结束
[D] (end) off 完结；完成
【答案】B
【考点】动词搭配
【解析】首先可排除 A，因为 end 和 at 不能形成固定搭配；end with 意为“以……告终”，后常接名词或名词词组，
比如 Life does not end with death，故排除 C；end 与 off 连用时，结构为 end sth. off“妥当或顺利地结束某事物”，
subject’s behavior；of being experimented upon 作本题所填词的定语。根据上下文的语义可知，C 为本题正确答
案。本题所在的部分大意为：这个十分具有影响力的结论认为，仅仅是被试验这一行为就足以使实验客体的表
现发生变化。其它三项，从语法上都能与 of being experimented upon 连用，但放入空中语义不通，故 C 为正确
2010考研英语1text3阅读解析
2010考研英语1text3阅读解析【原创版】目录1.考研英语阅读理解的重要性2.2010 年考研英语一试题的特点3.阅读理解试题的解析方法4.名师对于阅读理解试题的解析5.考研英语阅读理解的技巧和策略正文一、考研英语阅读理解的重要性对于许多准备考研的学生来说，英语阅读理解是一项至关重要的技能。
在考研英语试卷中，阅读理解部分占据了很大的分数比重，因此，掌握好阅读理解的技巧和方法是提高考研英语成绩的关键。
此外，阅读理解也是日常生活中获取信息的重要手段，对于提升自己的知识储备和世界观具有重要意义。
二、2010 年考研英语一试题的特点2010 年的考研英语一试题在阅读理解部分共有 2 篇文章，分别是Text 1 和 Text 2。
这两篇文章在题材、难度和考察方向上均有所不同。
Text 1 主要讲述了英语新闻业的变迁，涉及到了英语新闻媒体的历史、现状和未来发展趋势。
而 Text 2 则聚焦于商业方法的专利问题，讨论了专利法在商业领域的应用和影响。
三、阅读理解试题的解析方法针对阅读理解试题，我们可以采用以下几种方法进行解析：1.通读全文，把握文章主旨和结构在开始做题之前，首先要通读全文，了解文章的主题、观点和结构。
这有助于我们在做题时能够迅速找到关键信息，提高答题效率。
2.仔细阅读题目，明确题目要求在阅读题目时，要仔细理解题意，明确题目要求。
例如，是要求选择正确的选项，还是要求选择错误的选项；是要求选择文章中的具体信息，还是要求根据文章进行推理判断。
3.利用关键词和线索，回文定位在寻找答案时，可以利用题目中的关键词和线索，回文定位到文章的相应部分。
这样可以快速找到答案，避免盲目搜索。
4.对比选项，进行判断和推理在判断选项的正确性时，可以先将选项与文章中的相关内容进行对比，看是否一致。
然后，根据文章的内容进行推理判断，确定最终答案。
四、名师对于阅读理解试题的解析对于 2010 年考研英语一试题的阅读理解部分，名师们普遍认为难度适中，重点考察了学生的阅读理解能力和推理判断能力。
2010年考研英语二真题答案超详解析
2010 年全国硕士研究生入学统一考试英语〔二〕试题答案与解析Section I Use of EnglishDirections:Read the following passage. For each numbered blank there are four choices marked A, B, C and D. Choose the best one and mark your answers on ANSWER SHEET l. (10 points) The outbreak of swine flu that was first detected in Mexico was declared a global epidemic on June 11, 2009. It is the first worldwide epidemic_____1_____ by the World Health Organization in 41 years.The heightened alert _____2_____an emergency meeting with flu experts in Geneva that convened after a sharp rise in cases in Australia, and rising_____3_____in Britain, Japan, Chile and elsewhere.But the epidemic is "_____4_____" in severity, according to Margaret Chan, the organization's director general, _____5_____ the overwhelming majority of patients experiencing only mild symptoms and a full recovery, often in the _____6_____ of any medical treatment.The outbreak came to global_____7_____in late April 2009, when Mexican authorities noticed an unusually large number of hospitalizations and deaths_____8_____healthy adults. As much of Mexico City shut down at the height of a panic, cases began to _____9_____in New York City, the southwestern United States and around the world.In the United States, new cases seemed to fade_____10_____warmer weather arrived. But in late September 2009, officials reported there was _____11_____flu activity in almost every state and that virtually all the_____12_____tested are the new swine flu, also known as (A) H1N1, not seasonal flu. In the U.S., it has_____13_____more than one million people, and caused more than 600 deaths and more than 6,000 hospitalizations.Federal health officials_____14_____Tamiflu for children from the national stockpile and began_____15_____orders from the states for the new swine flu vaccine. The new vaccine, which is different from the annual flu vaccine, is ____16_____ ahead of expectations. More than three million doses were to be made available in early October 2009, though most of those _____17_____doses were of the FluMist nasal spray type, which is not_____18_____for pregnant women, people over 50 or those with breathing difficulties, heart disease or several other_____19_____. But it was still possible to vaccinate people in other high-risk group: health care workers, people _____20_____infants and healthy young people.1 [A] criticized [B] appointed [C]commented [D] designated2 [A] proceeded [B] activated [C] followed [D] prompted3 [A] digits [B] numbers [C] amounts [D] sums4 [A] moderate [B] normal [C] unusual [D] extreme5 [A] with [B] in [C] from [D] by6 [A] progress [B] absence [C] presence [D] favor7 [A] reality [B] phenomenon [C] concept [D] notice8. [A]over [B] for [C] among [D] to9 [A] stay up [B] crop up [C] fill up [D] cover up10 [A] as [B] if [C] unless [D] until11 [A] excessive [B] enormous [C] significant [D]magnificent12 [A]categories [B] examples [C] patterns [D] samples13 [A] imparted [B] immerse [C] injected [D] infected14 [A] released [B] relayed [C] relieved [D] remained15 [A] placing [B] delivering [C] taking [D] giving16 [A] feasible [B] available [C] reliable [D] applicable17 [A] prevalent [B] principal [C] innovative [D] initial18 [A] presented [B] restricted [C] recommended [D] introduced19 [A] problems [B] issues [C] agonies [D] sufferings20 [A] involved in [B] caring for [C] concerned with [D] warding offSection ⅡReading comprehensionPart AText 1The longest bull run in a century of art-market history ended on a dramatic note with a sale of 56 works by Damien Hirst, “Beautiful Inside My Head Forever〞，at Sotheby’s in London on September 15th 2008. All but two pieces sold, fetching more than ￡70m, a record for a sale by a single artist. It was a last victory. As the auctioneer called out bids, in New York one of the oldest banks on Wall Street, Lehman Brothers, filed for bankruptcy.The world art market had already been losing momentum for a while after rising bewilderingly since 2003. At its peak in 2007 it was worth some $65 billion, reckons Clare McAndrew, founder of Arts Economics, a research firm—double the figure five years earlier. Since then it may have come down to $50 billion. But the market generates interest far beyond its size because it brings together great wealth, enormous egos, greed, passion and controversy in a way matched by few other industries.In the weeks and months that followed Mr Hirst’s sale, spending of any sort became deeply unfashionable, especially in New York, where the bail-out of the banks coincided with the loss of thousands of jobs and the financial demise of many art-buying investors. In the art world that meant collectors stayed away from galleries and salerooms. Sales of contemporary art fell by two-thirds, and in the most overheated sector—for Chinese contemporary art—they were down by nearly 90% in the year to November 2008. Within weeks the world’s two biggest auction houses, Sotheby’s and Christie’s, had to pay out nearly $200m in guarantees to clients who had placed works for sale with them.The current downturn in the art market is the worst since the Japanese stopped buying Impressionists at the end of 1989, a move that started the most serious contraction in the market since the Second World War. This time experts reckon that prices are about 40% down on their peak on average, though some have been far more fluctuant. But Edward Do lman, Christie’s chief executive, says: “I’m pretty confident we’re at the bottom.〞What makes this slump different from the last, he says, is that there are still buyers in the market, whereas in the early 1990s, when interest rates were high, there was no demand even though many collectors wanted to sell. Christie’s revenues in the first half of 2009 were still higher than in the first half of 2006. Almost everyone who was interviewed for this special report said that the biggest problem at the moment is not a lack of demand but a lack of good work to sell. The three Ds—death, debt and divorce—still deliver works of art to the market. But anyone who does not have to sell is keeping away, waiting for confidence to return.21.In the first paragraph, Damien Hirst's sale was referred to as“a last victory〞because ____.A. the art market had witnessed a succession of victoriesB. the auctioneer finally got the two pieces at the highest bidsC. Beautiful Inside My Head Forever won over all masterpiecesD. it was successfully made just before the world financial crisis22.By saying“spending of any sort became deeply unfashionable〞(Line 1-2,Para.3)，the author suggests that_____.A. collectors were no longer actively involved in art-market auctionsB .people stopped every kind of spending and stayed away from galleriesC. art collection as a fashion had lost its appeal to a great extentD .works of art in general had gone out of fashion so they were not worth buying23. Which of the following statements is NOT true?A .Sales of contemporary art fell dramatically from 2007 to 2008.B. The art market surpassed many other industries in momentum.C. The market generally went downward in various ways.D. Some art dealers were awaiting better chances to come.24. The three Ds mentioned in the last paragraph are ____A. auction houses ' favoritesB. contemporary trendsC. factors promoting artwork circulationD. styles representing impressionists25. The most appropriate title for this text could be ___A. Fluctuation of Art PricesB. Up-to-date Art AuctionsC. Art Market in DeclineD. Shifted Interest in ArtsText 2I was addressing a small gathering in a suburban Virginia living room—a women's group that had invited men to join them. Throughout the evening one man had been particularly talkative, frequently offering ideas and anecdotes, while his wife sat silently beside him on the couch. Toward the end of the evening I commented that women frequently complain that their husbands don't talk to them. This man quickly nodded in agreement. He gestured toward his wife and said, "She's the talker in our family." The room burst into laughter; the man looked puzzled and hurt."It's true," he explained. "When I come home from work, I have nothing to say. If she didn't keep the conversation going, we'd spend the whole evening in silence."This episode crystallizes the irony that although American men tend to talk more than women in public situations, they often talk less at home. And this pattern is wreaking havoc with marriage.The pattern was observed by political scientist Andrew Hacker in the late 1970s. Sociologist Catherine Kohler Riessman reports in her new book "Divorce Talk" that most of the women she interviewed—but only a few of the men—gave lack of communication as the reason for their divorces. Given the current divorce rate of nearly 50 percent，that amounts to millions of cases in the United States every year —a virtual epidemic of failed conversation.In my own research complaints from women about their husbands most often focused not on tangible inequities such as having given up the chance for a career to accompany a husband to his or doing far more than their share of daily life-support work like cleaning, cooking, social arrangements and errands. Instead they focused on communication: "He doesn't listen to me." "He doesn't talk to me." I found as Hacker observed years before that most wives want their husbands to be first and foremost conversational partners but few husbands share this expectation of their wives.In short the image that best represents the current crisis is the stereotypical cartoon scene of a man sitting at the breakfast table with a newspaper held up in front of his face, while a woman glares at the back of it, wanting to talk.26. What is most wives' main expectation of their husbands?A. Talking to them.B. Trusting them.C. Supporting their careers.D. Sharing housework.27. Judging from the context, the phrase“wreaking havoc〞(Line 3,Para.2)most probably means ___ .A. generating motivation.B. exerting influenceC. causing damageD. creating pressure28. All of the following are true EXCEPT_______A. men tend to talk more in public than womenB. nearly 50 percent of recent divorces are caused by failed conversationC. women attach much importance to communication between couplesD. a female tends to be more talkative at home than her spouse29. Which of the following can best summarize the main idea of this text?A. The moral decaying deserves more research by sociologists.B. Marriage break-up stems from sex inequalities.C. Husband and wife have different expectations from their marriage.D. Conversational patterns between man and wife are different.30. In the following part immediately after this text, the author will most probably focus on ______A. a vivid account of the new book Divorce TalkB. a detailed description of the stereotypical cartoonC. other possible reasons for a high divorce rate in the U.S.D. a brief introduction to the political scientist Andrew HackerText 3Over the past decade, many companies had perfected the art of creating automatic behaviors —habits—among consumers. These habits have helped companies earn billions of dollars when customers eat snacks, apply lotions and wipe counters almost without thinking, often in response to a carefully designed set of daily cues.“There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can’t figure out how to change people’s habits,〞Dr. Curtis said. “We wanted to learn from private industry how to create new behaviors that happen automatically.〞The companies that Dr. Curtis turned to —Procter & Gamble, Colgate-Palmolive and Unilever —had invested hundreds of millions of dollars finding the subtle cues in consumers’lives that corporations could use to introduce new routines.If you look hard enough, you’ll find that many of the products we use every day — chewing gums,skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, antiperspirants, colognes, teeth whiteners, fabric softeners, vitamins—are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of canny advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day, often with Colgate, Crest or one of the other brands.A few decades ago, many people didn’t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.“Our products succeed when they become part of daily or weekly patterns,〞said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. “Creating positive habits is a huge part of improving our consu mers’ lives, and it’s essential to making new products commercially viable.〞Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through relentless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.31. According to Dr. Curtis, habits like hand washing with soap________.[A] should be further cultivated[B] should be changed gradually[C] are deeply rooted in history[D] are basically private concerns32. Bottled water, chewing gun and skin moisturizers are mentioned in Paragraph 5 so as to____[A] reveal their impact on people’s habits[B] show the urgent need of daily necessities[C] indicate their effect on people’s buying power[D] manifest the significant role of good habits33. Which of the following does NOT belong to products that help create people’s habits?[A]Tide[B] Crest[C] Colgate[D] Unilever34. From the text we know that some of consumer’s habits are developed due to _____[A]perfected art of products[B]automatic behavior creation[C]commercial promotions[D]scientific experiments35. The author’s attitude toward the influence of advertisement on people’s habits is____[A] indifferent[B] negative[C] positive[D] biasedText 4Many Americans regard the jury system as a concrete expression of crucial democratic values, including the principles that all citizens who meet minimal qualifications of age and literacy are equally competent to serve on juries; that jurors should be selected randomly from a representative cross section of the community; that no citizen should be denied the right to serve on a jury on account of race, religion, sex, or national origin; that defendants are entitled to trial by their peers; and that verdicts should represent the conscience of the community and not just the letter of the law. The jury is also said to be the best surviving example of direct rather than representative democracy. In a direct democracy, citizens take turns governing themselves, rather than electing representatives to govern for them.But as recently as in 1986, jury selection procedures conflicted with these democratic ideals. In some states, for example, jury duty was limited to persons of supposedly superior intelligence, education, and moral character. Although the Supreme Court of the United States had prohibited intentional racial discrimination in jury selection as early as the 1880 case of Strauder v. WestVirginia, the practice of selecting so-called elite or blue-ribbon juries provided a convenient way around this and other antidiscrimination laws.The system also failed to regularly include women on juries until the mid-20th century. Although women first served on state juries in Utah in 1898, it was not until the 1940s that a majority of states made women eligible for jury duty. Even then several states automatically exempted women from jury duty unless they personally asked to have their names included on the jury list. This practice was justified by the claim that women were needed at home, and it kept juries unrepresentative of women through the 1960s.In 1968, the Congress of the United States passed the Jury Selection and Service Act, ushering in a new era of democratic reforms for the jury. This law abolished special educational requirements for federal jurors and required them to be selected at random from a cross section of the entire community. In the landmark 1975 decision Taylor vs. Louisiana, the Supreme Court extended the requirement that juries be representative of all parts of the community to the state level. The Taylor decision also declared sex discrimination in jury selection to be unconstitutional and ordered states to use the same procedures for selecting male and female jurors.36. From the principles of the US jury system, we learn that ______[A]both liberate and illiterate people can serve on juries[B]defendants are immune from trial by their peers[C]no age limit should be imposed for jury service[D]judgment should consider the opinion of the public37. The practice of selecting so-called elite jurors prior to 1968 showed_____[A]the inadequacy of antidiscrimination laws[B]the prevalent discrimination against certain races[C]the conflicting ideals in jury selection procedures[D]the arrogance common among the Supreme Court justices38. Even in the 1960s, women were seldom on the jury list in some states because_____[A]they were automatically banned by state laws[B]they fell far short of the required qualifications[C]they were supposed to perform domestic duties[D]they tended to evade public engagement[A] sex discrimination in jury selection was unconstitutional and had to be abolished[B] educational requirements became less rigid in the selection of federal jurors[C] jurors at the state level ought to be representative of the entire community[D] states ought to conform to the federal court in reforming the jury system40. In discussing the US jury system, the text centers on_______[A]its nature and problems[B]its characteristics and tradition[C]its problems and their solutions[D]its tradition and developmentPart BBOTH Boeing and Airbus have trumpeted the efficiency of their newest aircraft, the 787 and A350 respectively. Their clever designs and lightweight composites certainly make a difference. But a group of researchers at Stanford University, led by Ilan Kroo, has suggested that airlines could take a more naturalistic approach to cutting jet-fuel use, and it would not require them to buy new aircraft.The answer, says Dr Kroo, lies with birds. Since 1914, and a seminal paper by a German researcher called Carl Wieselsberger, scientists have known that birds flying in formation—a V-shape, echelon or otherwise—expend less energy. The air flowing over a b ird’s wings curls upwards behind the wingtips, a phenomenon known as upwash. Other birds flying in the upwash experience reduced drag, and spend less energy propelling themselves. Peter Lissaman, an aeronautics expert who was formerly at Caltech and the University of Southern When applied to aircraft, the principles are not substantially different. Dr Kroo and his team modelled what would happen if three passenger jets departing from Los Angeles, San Francisco and Las Vegas were to rendezvous over Utah, assume an inverted V-formation, occasionally swap places so all could have a turn in the most favourable positions, and proceed to London. They found that the aircraft consumed as much as 15% less fuel (with a concomitant reduction in carbon-dioxide output). Nitrogen-oxide emissions during the cruising portions of the flight fell by around a quarter.There are, of course, kinks to be worked out. One consideration is safety, or at least theperception of it. Would passengers feel comfortable travelling in convoy? Dr Kroo points out that the aircraft could be separated by several nautical miles, and would not be in the unnervingly cosy groupings favoured by display teams like the Red Arrows. A passenger peering out of the window might not even see the other planes. Whether the separation distances involved would satisfy air-traffic-control regulations is another matter, although a working group at the International Civil Aviation. Organisation has included the possibility of formation flying in a blueprint for new operational guidelines.It remains to be seen how weather conditions affect the air flows that make formation flight more efficient. In zones of increased turbulence, the planes’wakes will decay more quickly and the effect will diminish. Dr Kroo says this is one of the areas his team will investigate further. It might also be hard for airlines to co-ordinate the departure times and destinations of passenger aircraft in a way that would allow them to gain from formation flight. Cargo aircraft, in contrast, might be easier to reschedule, as might routine military flights.As it happens, America’s armed forces are on the case already. Earlier this year the country’s Defence Advanced Research Projects Agency announced plans to pay Boeing to investigate formation flight, though the programme has yet to begin. There are reports that some military aircraft flew in formation when they were low on fuel during the second world war, but Dr Lissaman says they are apocryphal. “My father was an RAF pilot and my cousin the skipper of a Lancaster lost over Berlin,〞he adds. So he should know.41. Findings of the Stanford University researchers will promote the sales of new Boeing and Airbus aircraft.42. The upwash experience may save propelling energy as well as reducing resistance.43.Formation flight is more comfortable because passengers can not see the other planes.44. The role that weather plays in formation flight has not yet been clearly defined.45. It has been documented that during World War II, America’s armed forces once tried formation flight to save fuel.ons:In this section there is a text in English .Translate it into Chinese. Write your translation on ANSWER SHEET2.(15points)“Suatainability〞has become apopular word these days, but to Ted Ning, the concept willalways have personal meaning. Having endured apainful period of unsustainability in his own life made itclear to him that sustainability-oriented values must be expressed though everyday action and choice。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
2010年考研英语阅读理解真题Text 3The Accidental InfluentialsIn his book The Tipping Point, Malcolm Gladwell argues that social epidemics are driven in large part by the action of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well-connected.在《引爆流行》这本书中，作者Malcolm Gladwell 认为社会流行潮流在很大程度上是由一小部分特殊个体的行为引起的。
这些人就是人们常说的影响者。
他们异乎寻常的博闻多识，能言善辩，人脉广泛。
The idea is intuitively compelling, but it doesn't explain how ideas actually spread.从直觉上讲Malcolm Gladwell的理论似乎很有说服力，但是它没有解释流行观念的实际传播过程。
The supposed importance of influentials derives from a plausible sounding but largely untested theory called the "two step flow of communication": Information flows from the media to the influentials and from them to everyone else.人们之所以认为影响者很重要，是源于"两级传播"理论。
即信息先从媒体流向影响者，然后再从影响者流向其他人。
这一理论看似合理，但未经验证。
Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them.营销人员接受两级传播理论是因为该理论认为如果能够找到影响者，并对他们施加影响。
这些精英们就会替他们完成大部分的营销传播工作。
The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods.这一理论似乎还可以解释某些装扮、品牌或社区为何会突然受到出乎意料的追捧。
In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention.对于许多诸如此类的情况，如果只是走马观花地寻找原因，你会发现总是有一小群人开风气之先，率先穿上、宣传和开发人们此前从未留意的东西。
Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends。
这种事实证据与该观点正好一拍即合--只有一些特别的人才能引领潮流。
In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed.但是在最近的研究中，一些研究人员发现，影响者对社会流行潮流的影响力远比人们认为的要小。
In fact, they don't seem to be required of all.事实上，他们似乎根本就是无关紧要。
The researchers' argument stems from a simple observing about social influence, with the exception of a few celebrities like Oprah Winfrey-whose outsize presence is primarily a function of media, not interpersonal, influence-even the most influential members of a population simply don't interact with that many others.研究者的观点源于对社会影响力的简单观察：除了少数像Oprah Winfrey这样的名人之外（她强大的人气影响力主要来自媒体影响力，而非她与观众互动的人际影响力），即使人群中最有影响力的人也无法与那么多的"其他人"互动，从而引领潮流。
Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly.然而根据两级传播理论，正是这些非名人影响者直接影响了他们的朋友和同事，从而推动了社会流行潮流。
For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential.但是，要让一种社会流行潮流真正发生，每个受影响的人还必须影响他的熟人，而他的熟人又必须影响其他熟人，依此类推；但是会有多少人去关注这些熟人中的每个人，与最初的影响者几乎没有关系。
If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.举个例子来说，在这个人际影响的网络中，如果第一个影响者受到两次抵制，那么他的连锁影响范围就不会继续扩大，或者说影响的人不会很多。
Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced.基于这一人际影响力的基本事实，研究者们研究了社会影响的动力机制。
我们对不同人群进行了成千上万次计算机模拟，不断调整人们影响他人和受他人影响的各种变量。
They found that the principal requirement for what we call "global cascades"- the widespread propagation of influence through networks - is the presence not of a few influentials but, rather, of a critical mass of easily influenced people.他们发现，人们所说的"全球连锁反应" -- 影响力通过（人际）网络进行广泛传播-- 发生的主要前提，并不取决于是否存在着那么几个影响者，而主要取决于易受影响的人们是否达到了临界数量。
重点单词epidemic [.epi'demik] n. 传染病，流行病propagation [.prɔpə'geiʃən] n. 增殖，繁殖，广传resistant [ri'zistənt] adj. 抵抗的，反抗的network ['netwə:k] n. 网络，网状物，网状系统persuasive [pə'sweisiv] adj. 有说服力的，令人信服的presence ['prezns] n. 出席，到场，存在spread [spred] v. 伸展，展开，传播，散布，铺开，涂撒compelling [kəm'peliŋ] adj. 强制的，引人注目的，令人信服的global ['gləubəl] adj. 全球性的，全世界的，球状的，全局的social ['səuʃəl] adj. 社会的，社交的。