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代做PPT 要的直接加 QQ 2414730395 价格 另议 10元起 末页另付此 PPT 的讲稿 此页下载完毕后 使用时可直接删除 讲稿需另外复制后删除
What is advertisement
Someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
Wonderful ads
Time is what you make of it. Bierres) Engineered to move the (De (Swatch) A diamond lasts forever.human spirit. (Mercedes-
Product advertising Non-product advertising Commercial advertising Non-commercial advertising
According to target groups
Consumer advertising
Business advertising
Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause”
代做PPT 要的直接加 QQ 2414730395 价格 另议 10元起 末页另付此 PPT 的讲稿 此页下载完毕后 使用时可直接删除 讲稿需另外复制后删除
What is advertisement
Someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
Wonderful ads
Time is what you make of it. Bierres) Engineered to move the (De (Swatch) A diamond lasts forever.human spirit. (Mercedes-
Product advertising Non-product advertising Commercial advertising Non-commercial advertising
According to target groups
Consumer advertising
Business advertising
Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause”
ADVERTISEMENT_英语广告介绍ppt课件
.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
英文广告课件Advertisement
What are the purposes of advertising?
To brand their products To brand their corporate culture To have consumers be interested in their products
To gain profits by taking money from the consumers’ pockets
6.Fresh-up with Seven-up. (Seven-up)
提神醒脑，喝七喜。（七喜） 7.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾） 8.Connecting People. (Nokia) 科技以人为本。（诺基亚） 9.For the Road Ahead. (Honda) 康庄大道。（本田） 10.Let us make things better. (Philips) 让我们做的更好。（飞利浦）
ads lead customers to form unreasonable consume-habit
ads spread false information an• help consumers make informed choices • entertain people • increase product sales • make people aware of social problems and government policies •….
Magazine Ads Packing Ads
Public Ads
•GOT MILK!
• GOT MILK?”是美国Body By Milk发起的一
最新ADVERTISEMENT-英语广告介绍PPT[1]教学讲义ppt课件
![最新ADVERTISEMENT-英语广告介绍PPT[1]教学讲义ppt课件](https://img.taocdn.com/s3/m/d8dbcbbfbed5b9f3f80f1c85.png)
So, what kind of advertisement is the good AD?
First, a good advertisement should suit its brand or enterprise to spread the positioning.
For instance Head and Shoulder advertisement-- “scurf go without casting, beautiful hair be more outstanding(头屑去无踪，秀发更出 众）” 、“go scurf, let you rely more near（去头屑，让你靠的更近） " 。 its positioning - mainly unique selling proposition "to scurf" certainly comes out.
Secondly, the slogan must be infectious.
A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!
人际关系法则三
引发他人心中的渴望
要先引起他人的渴望。凡能这么做的人，世人必 与他在一起，这种人永不寂寞。 ---- H. A. Overstreet.
Work smarter, not harder.
“Work smart”不是投机取巧、偷懒散漫，真正的涵 义在懂得与人合作，懂得『引发他人心中的渴望』。
行为举止。 • 具体的赞美。 • 常加练习。 • 写信。=>白纸黑字更胜言语！ • 赞美要在当下。
First, a good advertisement should suit its brand or enterprise to spread the positioning.
For instance Head and Shoulder advertisement-- “scurf go without casting, beautiful hair be more outstanding(头屑去无踪，秀发更出 众）” 、“go scurf, let you rely more near（去头屑，让你靠的更近） " 。 its positioning - mainly unique selling proposition "to scurf" certainly comes out.
Secondly, the slogan must be infectious.
A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!
人际关系法则三
引发他人心中的渴望
要先引起他人的渴望。凡能这么做的人，世人必 与他在一起，这种人永不寂寞。 ---- H. A. Overstreet.
Work smarter, not harder.
“Work smart”不是投机取巧、偷懒散漫，真正的涵 义在懂得与人合作，懂得『引发他人心中的渴望』。
行为举止。 • 具体的赞美。 • 常加练习。 • 写信。=>白纸黑字更胜言语！ • 赞美要在当下。
ADVERTISEMENT_英语广告介绍(课堂PPT)
8
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Unit-6-AdvertisementPPT演示课件
deny sth./doing sth. deny to do sth. deny that…
13
8. inferior (p3): a. 差的; 低等的 I am inferior to him at work, but his work is inferior to mine. 工作上我是他的下属，但是他的工作比我差。
be inferior to
14
9. substantial (p6): a.大量的，实质的，重要的
他赚的钱很可观，这使得他的生活发生了实质性的
变化。
大量的
He earns _a_s_u_b_s_t_a_n_t_ia_l_a_m__o_u_n_t_o_f_money, which makes s_u__b_s_ta_n_t_ia_l_ changes in his life.
实质性的
15
1 phrase
aim at (preface): 瞄准，以…为目标 They aim at quality rather than quantity.
他们的目的在于提高质量而不是增加数量. The visit was aimed at expanding the relations between the two countries. 访问的目的是扩展两国的关系。
11
6. purchase (p2): v. 购买，购置; n. 购买，购买物 v. 购买
During the National Holiday, Rachel purchased an expensive handbag in the duty free shop, and she was so excited that she didn’t need to pay for the purchase tax. When she was back to America, she couldn’t wait to show her purchase to her friends.
13
8. inferior (p3): a. 差的; 低等的 I am inferior to him at work, but his work is inferior to mine. 工作上我是他的下属，但是他的工作比我差。
be inferior to
14
9. substantial (p6): a.大量的，实质的，重要的
他赚的钱很可观，这使得他的生活发生了实质性的
变化。
大量的
He earns _a_s_u_b_s_t_a_n_t_ia_l_a_m__o_u_n_t_o_f_money, which makes s_u__b_s_ta_n_t_ia_l_ changes in his life.
实质性的
15
1 phrase
aim at (preface): 瞄准，以…为目标 They aim at quality rather than quantity.
他们的目的在于提高质量而不是增加数量. The visit was aimed at expanding the relations between the two countries. 访问的目的是扩展两国的关系。
11
6. purchase (p2): v. 购买，购置; n. 购买，购买物 v. 购买
During the National Holiday, Rachel purchased an expensive handbag in the duty free shop, and she was so excited that she didn’t need to pay for the purchase tax. When she was back to America, she couldn’t wait to show her purchase to her friends.
AdvertisementPPT课件
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18
Part2 Reading
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19
Task 1
• Read Task 1 and answer the following two questions:
1.What mediums does advertising have?
2.What purposes is advertising intended to achieve?
• 2.[美国俚语]美国广告业；美国广告业的影响(或 作风、方式)；美国广告业典型手法
• On November19, New York Life's new Home Office building at 51 Madison Avenue for business.
• 11月19日，纽约人寿位于麦迪逊大道51号的新总 部开业。
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20
Major advertising media
• Magazine
• Television
• Newspaper
• Yellow Pages
• Radio
• Outdoors
• Cinema
• Internet -
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• 推销产品的一种手E段x• ea rmceiasnseof selling
here in this chamber is brilliant. 这个屋子里的所 有广告都很有创意。） • 而advertisement则在第一个意思中是可数名词， 第二个是不可数名词。 • 1、一则广告，某一个具体的广告； • 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个 广告，这个广告准备播出十次。）
《Advertisement》中职英语(基础模块 下册)Unit 9ppt课件2【语文版】
(a) 一种重要的手段 (b) 被用来做... (c) 发送给... (d) 大众
5fashion show
text
6to be held
7.put ..on the back of..
(e)时装表演 (f)将被举行 (g)放在后面
8.bring ...to... 9.the attention of ... 10.by means of ... 11.and son on
If you put the sign on the back of an elephant and walk it into town ,that means you are doing an advertising promotion.
Key Phrases: fashion show to be held put ...on the back of
slogan
/ˈsləʊgən/
n. 标语
space
/speɪs/
n.空间
obey
/əˈbeɪ/
v.服从
thirst
/ θɜ:st/
n.口渴
promotion /prəˈməʊʃn/ n 宣传，促销
commercial /kəˈmɜ:ʃ/ adj.商业的，商务的
fashion show
时装表演
paint
是老师在上课时补充讲解的，如果不听讲很可能就会错过这些重点。
•
所以，上课的时间一定要专注于课堂，决不能打开别的习题集去学习，这样才是高效率的学习，才是提高成绩最快的方法。因此，困难也要先听课，那对你将来的自学一定会很有帮助，哪怕你只是记住了一些经常出现的术语，上课的内容好像马上就忘光
了，但等到你日后自己学习的时候，也能让你回想起很多内容。
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What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
•Could you translate the following ad-words and reference them to related products? • Obey your thirst drink
•form
•Be rational •(理智) to ads
Types of advertisements
Commercial Ads
Traffic Ads TV Ads Handouts
Catalogues
Radio Ads Internet Ads Cell phones Ads
Outdoor Ads
Disadvantages
• make people annoyed • misled people by false and incorrect information • cheat consumers to buy the useless products •raise the price of products •….
What is advertising?
• “Advertising ” comes from the Latin word “adverto” meaning “turn attention to” so “advertising” might be defined as any means of bringing information to the public for the purpose of drawing attention to manufactured goods, services, shops, or entertainments.
ads lead customers to form unreasonable consume-habit
ads spread false information and cheat people
Advantages
• help consumers make informed choices • entertain people • increase product sales • make people aware of social problems and government policies •….
•play an important role in economic field
•a d
make customer know the first— hand information o and then increase the profit of company
The world smiles with Reader’s Digest.
读者文摘给全世界带来欢笑。
Jerk Robinson
Music in Ads
Seasons in the sun To be with you
英语广告语欣赏
1.Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表） 2.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信） 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） 4.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） 5.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）
What are the purposes of advertising?
To brand their products To brand their corporate culture To have consumers be interested in their products
To gain profits by taking money from the consumers’ pockets
shampoo • Start ahead
• My digital story
camera
insecticide • Mosquito bye bye
• Communication unlimited
telephone
food • I’m loving it
•Advertisements are everywhere
16.Focus on life. (Olympus)
瞄准生活。（奥林巴斯） 17.Behind that healthy smile, there ’s a Crest kid. (Crest toothpaste) 健康笑容来自佳洁士。（佳洁士牙膏） 18.Good to the last drop． 滴滴香浓，意 犹未尽。（麦斯威尔咖啡） 19.Obey your thirst． 服从你的渴望。（雪 碧） 20.The new digital era． 数码新时代。 （索尼影碟机）
汰渍到，污垢逃。 渴望无限。（百事）
Ask for more.
You press the botton, we do the rest. 您只需要按快门，其余的我们来做。(柯达相机) To be the best rather than the largest. 不求最大，但求最好。
(中国光大银行)
•
Advertisement Advertising
Advertise
advertise oneself
v.
n.
Advertisement helps to sell goods.
n.
She works in advertising.
I must advertise for a new secretary.
Magazine Ads Packing Ads
Public Ads
•GOT MILK!
• GOT MILK?”是美国Body By Milk发起的一
项公益活动，该活动总会邀请一些有影响 力的娱乐界、体育界的明星拍摄长了“牛 奶胡子”的照片，向大众宣传喝牛奶的好 处。在美国要知道明星在青少年中的知名 度可以看看他(她)是否拍过“GOT MILK？” 广告。从莱昂纳多·迪卡普里奥到姚明;从安 吉丽娜·朱利到成龙；从贝克汉姆到章子怡 等等诸多明星都曾经出现在这个广告里。 就连可爱的皮卡丘、力大无比的绿巨人、 加菲猫、蝙蝠侠也上了牛奶胡子广告。
Effects
•PERSUAS •ATTENTI ON IVE •VALUE POWER •MEMORY VALUE
•Advertisemen t
•To achieve this, the language of advertising must be short, concise, vivid, attractive, and persuasive, which are fully displayed in advertising English. .
31.Intelligence everywhere. 智慧演绎，无
处不在。（摩托罗拉手机） 32.The choice of a new generation. 新一代 的选择。（百事可乐） 33.We integrate, you communicate. 我们集 大成，您超越自我。（三菱电工） 34.Take Toshiba, take the world. 拥有东芝， 拥有世界。（东芝电子） 35.No business too small, no problem too big. ....没有不做的小生意，没有解决不了的 大问题。 （IBM公司）
11.Enjoy Coca-Cola. (Coca-Cola)
请喝可口可乐。（可口可乐） 12.Generation Next. (Pepsi) 新的一代。（百事） 13.The Relentless Pursuit of Perfection. (Lexus) 追求完美永无止境。（凌志汽车） munication unlimited. (Motorola) 沟通无极限。（摩托罗拉） 15.Feast your eyes.（Pond’s Cucumber Eye Treatment) 滋润心灵的窗户。（庞氏眼贴片）
21.We lead． Others copy． 我们领先，
他人仿效。（理光复印机） 22.Impossible made possible． 使不可能 变为可能。（佳能打印机） 23.Take time to indulge． 尽情享受吧！ （雀巢冰激凌） 24.Poetry in motion, dancing close to me． 动态的诗，向我舞近。（丰田汽车） e to where the flavour is． Marlboro country．光临风韵之境—— 万宝路世界。（万宝路香烟）
6.Fresh-up with Seven-up. (Seven-up)
提神醒脑，喝七喜。（七喜） 7.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾） 8.Connecting People. (Nokia) 科技以人为本。（诺基亚） 9.For the Road Ahead. (Honda) 康庄大道。（本田） 10.Let us make things better. (Philips) 让我们做的更好。（飞利浦）
Good to the last drop. 滴滴香浓，意犹未尽。