S&D - SubCulture (Visual Management)

• Web analytics can provide designer with a lot of information about users’ viewing habits; where they come from, which pages being visited the most, how long users are staying on those pages, how long they stay at the site as whole, which times of day people are looking, and the bandwidths they are using to connect.
• Sometimes referred to as Web statistics or technographic research; a form of quantitative analysis that uses concrete metrics to track user behaviour online.
• Colour psychology studies the effects that colours have on human behaviour. • Colour perceptions are frequently based on shared experience and cultural association. • Designers should be sensitive to the cultural perceptions of their target audience; for example, in many Western countries black is evocative of death, whereas in many non-western countries death is represented by white. • By studying basic colour psychology and researching colour trends, designers can use colour to help support their concept. • Designers can choose the most appropriate colour palette for a project based on preliminary research findings that illuminate the target market and colour trends.
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Observational Research
Psychographics
• Psychographics is a quantitative tactic used to measure subjective beliefs, opinions, and interests. • It can help researcher gain valuable insight into the opinions and preferences of the groups being studied. • Psychographics can be used for problem identification or problem solving; best used in the early phases of the design process in conjunction with demographic research, ethnographic research, and personas. • Example: opinions, religious beliefs, colour preference, movie tastes, musical tastes, personality traits, lifestyle choices.
• Personas are created using several sources of information, including ethnographic research, focus groups, and demographic data.
• A brief description is then created to flesh out individual attitudes, behaviours, environmental conditions, goals, personal details, and skill sets.
• Demographics are collections of statistical data that describe a group of people or a market segment. • It generally include information on a variety of quantifiable cultural, economic, and social characteristics. • By grouping people into segments based on demographic variables, researchers can use the collected data to create hypothetical profiles. • Common demographic variables include: age, gender, sexual orientation, household size, personal income and family income, education, race and religion.
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ALL RIGHTS RESERVED No part of this document may be reproduced without written approval from Limkokwing University of Creative Technology
• The systematic process of viewing and recording human behaviour and cultural phenomena without questioning, communicating with, or interacting with the group being studied.
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Colour Theory / Predictions
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Web Analytics
• Visualization is a rapid prototyping tool that designers use to make concepts easily understood. • Visualization techniques help designers examine form, concepts, or even usability. • Visualization can help the designer/researcher avoid potential misconceptions with both clients and members of the design team. • Using visualization as a part of an iterative design process allows for earlier testing and reduces the risk of going to market with a product that does not resonate in the market or meet the needs of the end user.
Visual Culture
Focus Group
• A social science tool used prevalently to conduct market research; organized discussions with a limited number of participants, led by a moderator. • A qualitative exercise because they allow researcher to understand the opinions and attitudes of the respondents.
• These info may help designer when thinking about where and when to run ads, based on whether the site is most commonly viewed at work (highspeed connection) or at home (possible dial-up modem).