Business English( Oral 1)
新发展商务英语口语教程1
新发展商务英语口语教程1
English:
In New Business English Oral Course, we will cover a range of topics that are essential for conducting business in English. This may include conducting meetings, negotiations, making presentations, and writing business emails and reports. We will also emphasize on vocabulary and expressions commonly used in business settings, as well as provide practice in listening and speaking. The goal is to improve your overall business English communication skills, so that you can confidently interact with English-speaking clients and colleagues in a professional setting.
Chinese:
在新发展商务英语口语教程中，我们将涵盖一系列对于用英语进行商务活动至关重要的话题。
这可能包括召开会议、谈判、做演示以及撰写商务电子邮件和报告。
我们还将强调商务环境中常用的词汇和表达方式，并提供听说练习。
我们的目标是提高你的商务英语沟通技巧，让你能自信地在专业环境中与说英语的客户和同事进行交流。
Oral Business English
be able to
Modal Use
Positive Forms 1. = Present 2. = Past 3. = Future 1. I have some free time. I can help her now. 2. SHIFT TO "BE ABLE TO" I had some free time yesterday. I was able to help her at that time. 3. I'll have some free time tomorrow. I can help her then. 1. I can drive Susan's car when she is out of town. 2. SHIFT TO "BE ALLOWED TO " I was allowed to drive Susan's car while she was out of town last week.
Modal Use
Positive Forms 1. = Present 2. = Past 3. = Future 1. I can speak Chinese. 2. SHIFT TO "COULD" I could speak Chinese when I was a kid. 3. SHIFT TO "BE ABLE TO" I will be able to speak Chinese by the time I finish my course. 1.With a burst of adrenaline, people can pick up cars. 2.SHIFT TO "BE ABLE TO" With a sudden burst of adrenaline, he was able to lift the car off the child's leg.
BusinessEnglish复习题
Business-English复习题General Review for Business EnglishI. Scope of Final Examination.The scope of the final examination for the course Business English will cover Units 1 through 13, including the listening, speaking (Dialogue 1), reading, and writing tasks of each unit. You need review the text of each unit while preparing for the final. The content of the final examination includes six parts: true/force questions (10%), fast reading (10%), the best choice (20%), translations (20%), reading and comprehension (20%), and English writing (20%). For the part of translations (including English-to-Chinese and Chinese-to-English), you need memorize the frequently used business terms, especially the title of each unit, and understand the sentences for business situation conversation in the s ection “Language Focus” of each unit. For the part of English writing, like what you have done in the assignments, you should be able to write a business letter or a memo in the standard format on the basis of given information. The following questions or guidelines (III, IV & IV) may be useful for you to prepare for the final.II. Time and date for the Final Examination.The time length of the final examination is two hours (120 minutes). Please check the OA frequently for the date of the final.III. Vocabulary & Frequently used terms.Review the vocabulary section of each unit, and pay attention to the frequently used terms that I have lectured at the beginning of each unit.IV. Questions for main concepts and ideas(Listening, Speaking, Reading & Writing Tasks)1.What do you know about foreign trade or international business?Unit 1 Applying for a Job.1. Can you give some tips as advice for job interview? (p.6-8)2.Why do you need to do some research before an interview? (p.6-7)3.What is meant by good interview etiquette? (p.7)4.Why is it necessary for a job candidate to prepare some questions? (p.7)5.What are three ways to contact the company you are applying for? (p.1)6.What should be included in your application package when you are applyingfor a job? (p.8)7.What content should be contained in your application letter? (p.9-10)Unit 2 Companies8.When describing a company, what information should be provided?-- Company’s nameTime for establishmentSize and locationMain business activitiesMain customersThe annual sales over the past three yearsOther necessary information9.Familiar with general organization chart of a company. (p.42)10.What are basic steps for you to prepare a business report (or yourthesis)?(p.30-31)11.How to organize your business reports? (p.31)Unit 3 Business Calls12.What should you do first when you make a business call? (p.45)13.What are general business telephone manners and etiquette? (p.48-50)14.What are the purposes of memos?(p.51)15.What is the general format of a memo? (p.51)16.With given information, how are you going to write a memo? (p.52-55)Unit 4 Business Travel17.Do you know how to book a ticket through telephone or internet?(p.64-65)18.Before making a business travel, what preparations should be made?(p.64)19.What should you be aware of while checking in an internationalairport?(p.65-66)20.What does an itinerary generally include?Unit 5 Business Meetings21.How to chair a meeting? (p.82-85)22.Why have meeting times and places become more complicated?(p.81)23.How are meetings changed by information technology? (p.81)24.What should we do to effectively prepare a meeting? (p.86-88)25.What is a meeting agenda? (p.88-89)26.Why is a written agenda used for a meeting?27.What items are included in an agenda? / Do you know the structure of anagenda? (p.89)28.What is the format of minutes of a meeting? (p.89-90)Unit 6 Business Presentation29.What is a presentation? (p.109)30.What should a presentation generally consist? / What does an effectivepresentation structure include? (p.112)31.How to give an effective business presentation?(p.109-111)32.How do you make an effective beginning of an oral presentation? (p.104)33.How to describe the sales activities of a company?(p.105-106)Unit 7 Establishing Business Relations34.How to find the prospective international clients? (p.124)35.Why is it important for international business people to understand businessetiquette? (p.128-129)36.Can you give some examples of improper business etiquette? (p.136-137)37.What does business etiquette revolve around? (p.128)Unit 8 Enquiries and Offers38.Do you know the following terms of enquiry, offer, a firm offer, counter offer,quote, CIF, FOB, commission, terms of payment, letter of credit, offer without engagement, terms and conditions, an indication of price, a trial order, an exact market, a repeat order? (p.160-161)39.Do you know some foreign currencies?40.How to quote a price for your product?(p.143)41.What are trade terms or price terms? (p.143)42.What does a price term comprise? (p.143)43.Do you think it is important for international business people to take crosscultural negotiation training? Why or why not?(p.146-148)Unit 9 Negotiating the Price44.When negotiating the price of a product, what are the key elements to beconsidered? （p.163-165）45.How should the seller defend the price? (p.166-167)Unit 10 Terms of Payment46.Do you know the main modes of payment in international trade? (p.180,p.321-322)47.What are advantages and disadvantages of documentary collection for aseller or a buyer? (p.181-184, p.321-322)48.What is the letter of credit? (p.180-181, p321-322)Unit 11 Packing and Shipping49.Why should commodities be packed? (p.202)50.What are the main types of packing? (p.203)51.How to negotiate the terms of shipment? (p.205-206)52.What are the main modes of shipment? (p.207-208)53.What are the advantages and disadvantages of each mode? (p.207-208)54.What are shipping instruction and shipping advice? (p.208-209)Unit 12 Complaints and Adjustments55.What may cause customers to make complaints? (p.223)56.What are used as evidence when making a claim? (p.223)57.Do you know some common causes for complaints and claims ininternational trade? (p.241)58.Do you know how to write letters of complaints and adjustments?(p.230-231)Unit 13 Marketing and Sales59.What is the difference between marketing and sales? (p. 343)60.What is the marketing mix? (p.248-250)61.What are referred to as the four "P’s" of marketing?（248-250）Unit 1462.How do you understand the term “globalization?63.What is a typical heading for a fax?Unit 1564.What is E-commerce? How does it work?65.What are the benefits of E-commerce?66.What’s the difference between E-commerce and E-business?67.Do you know how to write an E-mail?V. WritingsUnit 1Curriculum Vitae (CV)An account of a person’s qualifications, inte rests and work experience, usually sent with an application for a job. The proper way to design a CV is to present the best image of yourself in accordance with the job requirements. Generally speaking, a CV should have no more than two pages. There are several standard CV formats. The most popular format usually contains the following components.1)Basic Personal Information2)Job Objective3)Education4)Work Experience5)Social Practice / Extracurricular Activities6)Hobbies and InterestsApplication Letter (Cover Letter)A letter with a document or goods explaining the contents. Effective application letters explain the reasons for your interest in the specific organization and identify your most relevant skills or experiences. They normally contain faro parts in which you should:1) confirm that you wish to apply and say where you learned abort the job;2) say why you are interested in the position and relate your interest;3) show that you can contribute to the job by high lighting your most relevant skills and experience;4)indicate your wiliness to attend an interview.Unit 2Business ReportA business report conveys information to assist in decision-making. Some reports might present the actual solution to solve a business problem; otherreport might record historical information that will be useful to assist in future decision making. Here are some basic steps for you to follow when writing a business report.1) Planning the writing2) Organizing the report into sections3) RevisionUnit 3Memo (Memorandum)A brief record written as an aid to the memory. It is used to describe the standard format of internal communication, which an organization uses for its own staff.Memos usually serve the following purposes:●Give instructions or notify events which have occurred;●Seek information;●Offer ideas and suggestions.The heading segment follows this general format:TO:FROM:DATE:SUBJECT:Unit 4ItineraryAn account or record of a journey or proposed route of a journey. It is usually to be made, including the time to set out and return, the route of visit, the dwelling place, the main contents of visit, etc.Such an itinerary generally includes:●title;●time;●place;●contents of activities.Unit 5Meeting AgendaMeeting Agendas are a significant list that helps the chairperson to structure the meeting and the secretary or minute-taker to keep track of what is being discussed.Agendas may vary in form. However, they should follow a structure and list standard items:●welcome any special visitors●apologies for absence●special event●confirmation of minutes of the previous meeting●business arising out of minutes●correspondence sent and received●reports●adjourned business●general business●any other business●close of meetingMinutesMinutes of a meeting are the agreed record of discussion and decision made. The purpose of minute is to record permanently the proceedings of a meeting, as well as to provide a basis for action.Unit 6PresentationA presentation, in the broadest sense, is every encounter you have withevery person you ever meet. More specifically, however, whenever you are asked to appear in front of one or more people for the purpose of explaining, educating, convincing, or otherwise conveying information to them, you have a presentation.Structuring a well-organized presentation is your key to success.An effective presentation structure includes(1) an effective opening,(2) a preview of the main points,(3) clearly demarcated main points, and(4) an effective closing.Unit7Letters for Establishing Business RelationsIn writing such a letter, the following contents should be included:●The purpose of your letter;●The nature of your company’s business: agent,exporter, importer ormanufacturer;●The business scope of your company and also the branches and liaisonoffices, if any;●The reference as to your company’s financial position and integrity;●As an exporter, you should describe emphatically the quality of yourproducts;●If available, a brief introduction to your company, catalogue, price lists,etc. should be enclosed.●As an importer, what commodities you want to buy and sell and yoursales potential as well;Unit 8EnquiriesAn enquire is a letter you write to try to ask for more informationconcerning a product, service or other information about a product or service that interests you.When making an enquiry, keep it brief, specific, clear and to the point.For a first enquiry, the following information should be included:● A brief mention of how you obtained your potential supplier’s name;●Some information of the demand in your area for the goods;●Details of what you want to know, such as a catalogue, price list, asample, a quotation, and so on.OffersAn offer is a letter you respond to enquiries from potential customers.The best impression will be made by providing the materials or information the perspective client has asked for. This positive impression will be proved by a well written response.Unit 9Counter-offer Letters 还盘信A counter-offer letter is a letter when a buyer refuses to accept all or part of the terms and conditions made by the seller, and in the letter, the buyer will state his own terms and conditions to the seller. A counter-offer is really a new offer.A satisfactory letter of a counter-offer should cover the following points:●Express the buyer’s thanks to the seller for the offer;●Express regret at the buyer’s inability to accept;●Make a counter-offer if it is appropriate;●Express hopes of mutually beneficial business cooperation.Unit 11Shipping Advice (装船通知单)A shipping advice is what the exporter notifies their dispatch to the importer before or after effecting shipment. In case of CFR transaction, a shipping adviceis also necessary for the importer to cover insurance of their goods.A shipping advice usually includes the following information➢The name of the ship used to dispatch the goods;➢The date and number of bill of lading;➢The name of the shipping port/loading port;➢The estimate time of departure;➢The estimate time of arrival;➢The packing conditions;➢Other information as delay of shipment, transshipment or change of L/C;➢Thanks for patronage.Unit 12Complaint LetterA complaint letter requests some sort of compensation for defective or damaged merchandise or for inadequate or delayed services. The essential rule in writing a complaint letter is to maintain your poise and diplomacy.In the letter you should:●Identify early the reason you are writing;●State exactly what compensation you desire;●Provide a fully detailed narrative or description of the problem;●Explain why your request should be granted;●Suggest why it is in the recipient’s best interest to grant your request.Adjustment LetterAn adjustment letter is a reply to complaint letter. It must be handled carefully when the requested compensation cannot be granted.Some suggestions:➢Begin with a reference to the date of the original letter of complaint and to the purpose of your letter;➢Express your concern over the writer’s troubles and your appreciation thathe has written;➢Explain why you deny the request cordially;➢Try to offer some partial or substitute compensation or advice;Conclude the letter cordially.Unit 13Sales LettersA sales letter is a marketing tool that can build your client base and increase your sales. Generally speaking, there are two kinds of sales letters.●The extended letter, together with supporting literature, brochures,order forms and return envelopes;●The one you write to individual.When you write a sales letter, the AIDA factors should be included:● A – attention;●I -- interest;● D – decision;● A – action.Unit 14FaxFax is a form of external communication and has become a well-established and widely used means of communication in the business world today. There is no unified format for faxes. A typical heading for a fax is shown below: FAX MESSAGETo:Attention:Fax No.:From:Company:Fax No.:Date:Subject:No. of Pages:Unit15E-mailE-mail is the system for using computers to send messages over the Internet.The guidelines for writing business E-mails:●Give the message a subject / title;●Keep the subject short and clear;●Start the message with a greeting;●Watch the length of the paragraph;●Keep the message concise and short;●Start the first paragraph with a clear indication of what the message isabout;●When replying, quote excerpts;●End the message in a polite way;●Put your name at the end;VI. Steps of import / export trade (for reference)Any import / export transaction may start from Market Research and afterwards there follow the establishment of business connections, inquiries, offers (or replies to inquiry), orders, payment by buyer (or importer) and delivery of goods by seller (or exporter), and completion of the transaction.Varied and complicated procedures have to be gone through in the course of the transaction. We illustrate below the general course taken in an import/export transaction.1)Market Research 市场调研exporter → Market research ← importer2)Seeking Counterpart in import/export trade 寻找进出口贸易客户(1) exporter → for importe r( or buyer)(2) importer → for exporter (or supplier)3)Contact; Inquiry 建立联系；询盘→ importer4)Inquiry of Standing or Financial Integrity 询问资信情况(1)↓credit report↓exporter(2)↓credit report↓importer5)Quotation (or Offers); Counter Offers; Acceptance or Non-acceptance 报盘；还盘；接受或不接受(1)→ importe r(2)exporter ← counter offers → importer(3)→ importer6)Order (or Indent); Contract 订货；合同(1)→ importer(2)importer → order → exporter7)Obtaining Import License; Opening Letter of Credit; Receiving Letter ofCredit 获得进口许可；开立信用证；收到信用证(1)importer → import license application ← granting(2)importer → foreign exchange bank → opening L/C(3)foreign exchange bank → advising bank → exporter (opening bank)(4)exporter → receiving letter of credit8)Preparation of Goods 备货exporter9)Obtaining Export License 获得出口许可(1)→ authorities(2)10)Inspection or Survey of Commodity 商品检验(1)→ authorities(2)→ exporter11)Reservation of Shipping Space 订舱位(1)(2)→ shipping order (S/O) → exporter 12)Insurance Cover 投保(1)exporter → →(2)→exporter13)Customs Clearing and Loading 结关与装船(1) exporter → → documents → customs house(2) customs house → → wharf→loading → goods → mates receipt → shipping agent → s hippingcompany → bill of lading (B/L)14)Consular Invoice; Shipping Advice 领事发票；装运通知(1)exporter → → consulate → consularinvoice(2)exporter → shipping advice → importer15)Negotiation of Export Document under L/C 按信用证议付出口单据(1) exporter →→→ payment for goods shipped16)Redemption of Documents under L/C 按信用证赎回单据(1)imp→ shipping documents → importer17)Customs Clearing of Imports: Delivery of Goods 进口商品结关；交货(1)(2)→→ → → imported goods → importer18)Claim for Losses 索赔importer → exporter→ shipping company→ insurance compa ny。
商务英语口语王--口语完整PPT课件
answer.
完整版课件
12
Excitement
• Sorry! The number you dialed does not exist, please check it and dial later.
• Introduction Q
• Let me introduce sb.
• Say goodbye
• Keep in touch with…… • Send my regards to your family.
完整版课件
6
• Finding way
• Excuse me, can/could you tell me how to get/the way to……
完整版课件
2
What is good oral English?
• Good pronunciation • Clear to express yourself • Listen carefully and patiently • Use beautiful words
完整版课件
3
How to Improve Spoken English?
• A打电话给B，电话接通时，C接通，并说B不在，让B等
下。B来时，C说：有电话找你。A、B互相介绍下自己。
电话内容可以自己发挥。
完整版课件
11
• Is there a public phone near here? • Do u have a phonebook directory? • I want to make a long distance /an
商务英语教材
商务英语教材商务英语⼝语教材(中英⽂对照版)Oral Business English materials(in Both Chinese and English )2015年11⽉3⽇⽬录⼀、Introduction. ... ... ... ... ... ... . (3)（⼀）⾃我介绍Introduction to Hengshui (3)(⼆) 介绍衡⽔Introduction to Hengshui (5)⼆、接听电话英语 Telephone English (10)三、接待外宾Receiving foreign guests (12)四、在办公室接待来客Receiving visitors at theoffice (16)五、公司介绍 Company presentations (19)六、商务宴请Business Dinner (21)七、价格谈判 Negotiating Prices (23)⼋、订货 Placing an order (24)九、货款⽀付 payment (27)⼗、发货Delivery (28)⼀、Introduction(⼀)⾃我介绍：Self Introduction:1、史密斯先⽣（⼥⼠），您（们）好！欢迎莅临我们衡板公司！Hello Mr. /Ms. Smith. Welcome to Hengshui Company limited.2、我是河北钢铁集团衡⽔薄板有限公司冷板（焊管）贸易部的张林。
I’m Zhang Lin, from the “Cold Rolled Plate trading department” of Hengshui Strip Rolling Co. Ltd, in Hebei Iron & Steel Group.3、这是我们公司经营副总张强，贸易部部长李壮，贸易部副部长王刚。
This is Mr. Zhang Qiang, vice president of the Management department, Mr. Li Zhuang, Director of Trade Division, and Mr. Wang Gang, the Deputy Director, Trade Division.4、部门和职务介绍：Introduction to departments and job posts:（1）衡板公司董事长President of Hengshui Strip Rolling Co. , Ltd.总经理General Manager,党委副书记Assistant secretary of the Party Committee.（2）公司党委书记、Secretary of Party Committee⼯会主席、President of labor union纪委书记Secretary of Discipline Inspection Commission（3）公司副总经理Deputy General Manager of the company.（4）公司总会计师Chief accountant of the company.（5）公司办公室主任Director of the Company office（6）党群⼯作部部长Head of Party-masses Department（7）⽣产制造部（副）部长（Deputy）Director of Manufacturing department （8）安全环保部部长Director of Safety and Environmental Protection财务部部长Director of Finance department⼈⼒资源部部长Director of HR Management规划发展部部长Planning and development Director设备动⼒部部长Director of Equipment Power department⽣活部部长Director of daily affairs department审计监察部部长Director of audit and supervision原料部部长Director of raw materials贸易部部长Director of the Trade department⼯贸公司经理Industry and Trade Company manager储运公司经理Storage and Transport company managers⼯⼈医院院长Director of the workers’ hospital党⽀部书记Party branch secretary（⼆）、介绍衡⽔：Introduction of Hengshui City1、我们衡⽔市⾪属河北省，交通便利，地处两条国内主要铁路⼲线的交汇处，距⾸都北京274公⾥，最近的省会机场120公⾥。
商务英语口语范文
商务英语口语范文Good morning, everyone. Today we are going to talk about business English oral practice. In this course, we will learn how to communicate effectively in different business situations.Firstly, let's start with a typical scenario in a business negotiation. Imagine that you are negotiating with a potential client about a new business deal. Here is a sample conversation:You: Good morning Mr. Smith, thank you for coming. It's great to have this opportunity to negotiate with you.Mr. Smith: Good morning, Ms. Chen. The pleasure is mutual.You: Let's start with the negotiation. We have reviewed your proposal and we appreciate your competitive price. However, we are hesitant about the payment terms. We would like to discuss it further.Mr. Smith: Sure, I understand your concerns. Could you please clarify what you mean by "payment terms"?You: We prefer a shorter payment period, say 30 days, instead of the current 60 days. Is it possible for you to adjust your payment terms accordingly?Mr. Smith: I see. Let me consult with my colleagues and see if we can work out a solution that satisfies both of us.You: Thank you, Mr. Smith. Time is of the essence, so I hope we can reach an agreement soon.Mr. Smith: Absolutely, Ms. Chen. We value this business opportunity and we will do our best to find a win-win solution.Secondly, let's move on to another common situation in business communication – making a presentation. Suppose that you are going to give a presentation to your co-workers about a new product launch. Here is a sample speech:Hello everyone, I am excited to introduce our new product line –the X series. As you can see from the brochure, the X series features advanced technology and sleek design, which will appeal to a wide range of customers.We believe that the X series has the potential to become a game-changer in the market, and we are committed to making it a success. To achieve that goal, we have developed a comprehensive marketing strategy that includes both online and offline channels.Our online campaign will leverage social media platforms such as Facebook, Twitter, and Instagram, to create buzz online and engage with our target audience. We will also launch a series of promotions and giveaways to incentivize customers to purchase the X series.In addition, we will partner with leading retailers and distributors to showcase the X series in their stores and offer special discounts and bundles. Our sales team will also participate in trade shows and industry events to demonstrate the features and benefits of the X series to potential customers.We are confident that our strategy will generate substantial sales and revenue for our company, and we welcome your feedback and suggestions on how to further improve it. Thank you for your attention, and let's make the X series a success together.In conclusion, mastering business English oral practice requires not only language skills, but also situational awareness, critical thinking, and interpersonal communication. By practicing and honing these skills, we can enhance our effectiveness and professionalism in the global business world. Thank you for your attention, and let's get started.。
商务英语用英语怎么说
商务英语用英语怎么说商务英语是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。
商务英语课程不只是简单地对学员的英文水平、能力的提高，它更多地是向学员传授一种西方的企业管理理念、工作心理，甚至是如何和外国人打交道。
那么你知道商务英语用英语怎么说吗?下面和店铺一起来学习一下商务英语的英语说法吧。
商务英语的英语说法：Business English商务英语的相关短语：剑桥商务英语证书 Cambridge Business English Certificate商务英语初级 BEC Preliminary商务英语函电 Business English Correspondence商务英语翻译 Business English Translation商务英语口语 Business Oral English商务英语的英语例句：1. International business English teaching quality hearing can not be guaranteed.国际商务英语听力教学质量无法保证.2. Have you taken commercial English lessons? Yes , I studied Business English at college.您上过商务英语课吗 ?3. The BEC offers an internationally recognised qualification in English for business purposes.剑桥商务英语考试是一项全面考察考生商务英语的考试,其资格证书得到全球认可.4. When do you expect to have this ready sale?你商务英语希望此种商品何时上市出售呢 ?5. Business English listening is a major course of Business English majors.商务英语听力是商务英语专业的一门重要课程.6. Washington English School will give a compulsory lecture on BEC next week.下周,华盛顿英语学校将要举办一次关于商务英语的公益讲座.7. Our textbook is New International Business English published by Cambridge University Press.我们的教材是采用剑桥大学出版社出版的《新国际商务英语》.8. We look forward to your settlement at early date.商务英语培训语句-希望你们尽早进行结算.9. Besides , they prefer textbooks in original English standard language input.学生对商务英语教材不太满意, 更希望使用语言地道的原版教材.10. Michael: I can't wait to learn more Business English.迈克尔: 学习更多的商务英语,太好了,我都等不及了.11. Vocational school or collage degree , major of business English or secretary.职业学校或大专以上学历, 商务英语或秘书专业.12. So leave business background about business English learning is of no significance.所以离开商务背景谈商务英语学习是没有意义的.13. Business writing classes are also available for groups or individuals.同时,我们也为团体或个人提供商务英语写作课程.14. Billy: I am always ready to learn some new business English.比利: 我总是准备着学习一些新的商务英语.15. I have a Cambridge Business English Certificate.我有剑桥商务英语证书.。
商务英语negotiating price课件
Reporting for work Talking about Rules of Company
Talking about Organizational Structure
Talking about Responsibilities of Job Positions Touring the Office Building 3 Office Routines(I) Telephone Communicatuion
Ⅱ Function of Business Negotiation
Business negotiation is treated as an integral part of the total international business activity. Business negotiation is a tool to achieve the general commercial interests of the parties involved.
Unit Contents of Oral Business English (I) 1 Looking for a Job(I)
Detailed Items Job Advertisements Cover letter& Resume Job Interview
2
Coming to a New Company(I)
Ⅴ The Main Contents of Business Negotiation
＊ price (价格) ＊ quality (质量) ＊ terms of payment (付款条件) ＊ packing and shipping (包装和装运) ＊ insurance (保险) ＊ agency (代理) ＊ complaints, disputes and claims (投诉、争议、索赔) ＊ arbitration (仲裁) ＊ processing and assembling trade (加工与装配贸易) ＊ compensation trade (贸易补偿) ＊ technology importation (技术引进)
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Is Your Job Killing You?
• Competition will surely bring great pressure to individuals, which will cause a lot of problems such as heart attacks and stroke. In this part, you will learn how the pressure affects people’s health. With such knowledge in mind, in our future work, we should try to avoid the negative effects of pressure.u1p4t1.wmv
Speaking Practice
• Retell the story • Discuss how to release the pressure from work, for example: to have a sleep, to talk with your friends, to take some medicine, to have physical exercise, to make a plan beforehand
Career Competition
• To survive the competition, knowing your competitors well is very important. In this part, you will watch a video and learn what aspects of competitors you should know in order to win in the fierce competitive world. Try to understand the conversation and sort out some useful expressions which can be used in your daily conversations. u1p1t1.wmv
Business English-English-Speaking
Helen Feng 2009.9
Course Introduction
1. What is business English? 2. What is the relation between the oral English and the written Englsh? 3. Aims and tasks of the course 4. Requirements of the course
• 1. What are ture about Starbucks? • 2. How does the Starbucks think of its higher prices of new breakfast sandwiches? • 3. Which cities are Starbucks’ new breakfast sandwiches already available in? • 4. What does the phrase “ heavy users” mean in the passage? • 5. What is the expert’s attitude toward this Starbucks’ new breakfast strategy? • 6. List the advantages and disadvantages for Starbucks in the war with McDonald’s.
Fill in the blanks
• The differences between Starbucks and McDonald’s mentioned in the viedo: 1）Starbucks is a ___ giant while McDonald’s is a ___ giant. 2）Starbucks’ hometown is ___ while McDonald’s hometown is ___. 3）Each of Starbucks’ new warm breakfast sandwiches costs ___ which is ___ more than the Egg Mcmuffin at McDonald’s. 4）Starbucks is offering their breakfast ___ while McDonalds’ breakfasks
• Try to list some brands which are the competitors in the same field? • Try to explain the business strategy used in the company which is you familiar with?
Business Strategies-Starbucks in Breakfast War
• To win the comprtition, even the once successful companies have to adopt some new strategies to keep their position in the market. In the following videos, we will learn some examples of survival of the fittest. u1p2t1.wmv
Word Tips
• • • • • Pressure cooker 压力锅 Systolic 心脏收缩的 Elevation 提高，上升 Optimal 最佳的，最理想的 Consistently 一贯地，一向地
Answer the questions
• 1. According to the medical survey of 8,000 white-collar workers, who are more likely to have higher blood pressure? • 2. Who are more affected by the pressure from work, men or women? • 3. When the systolic pressure is consistently over 130, what will your doctor do? • 4. What will high blood pressure cause? • 5. According to the researchers, what will be an effective way to reduce high blood pressure?
Development of Your Abilities of Speaking
• 今天福特汽车仍然是世界一流的汽车企业，仍 然坚守着最初开创时的企业理念：消费者是我 们工作的中心所在。我们在工作中必须时刻想 着我们的消费者，提供比竞争对手更好的产品 和服务。 福特汽车公司旗下拥有许多耳熟能详的汽车品 牌：Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury, and Volvo.
Useful Words &Expressions
• • • • • • • Concept 观念，概念 Power source 能量源 Unreliable 不可靠的 Feature 特征 Packaging 包装 Innovation 创新 Dependability 可靠性 Component 成分 Drive 驱动 At the point of 正当 Ingredient 成分 Pricing 定价 Promptness 及时性
Useful Words &Expressions
• • • • • • • • • • Customer analysis 顾客分析 Business strategy 经营战略 Competitive strength 竞争能力/优势 Functional performance 功能性能 Product availability 产品的可获得性 Product category 产品类别 Product design 产品设计 Product development 产品开发 Product positioning 产品定位 Product quality 产品质量 Product scope 产品范围 Zero defect 零缺陷 Mature stage of product life cycle 产品生命周期的成熟阶段
Useful Words &Expressions
• • • • • • • Brouhaha 吵闹，骚动 Clamor for 要求 Lucrative 有利的 Launch 发动，发起 Deterrent 威慑力量 Croissant 新月形面包 Crumble 粉碎，崩溃
Answer the questions
Development of Your Abilities of Speaking
• 戴尔公司致力于倾听客户需求，提供客户所信 赖和注重的创新技术与服务，同时受益于独特 的直接经营模式。戴尔在全球的产品销量高于 任何一家计算机厂商，并因此在财富500强中 名列第25位。戴尔之所以能够不断巩固其市 场领先地位，是因其一贯坚持直接销售基于标 准的计算产品和服务，并提供最佳的客户体验。