夜景PPT1

Quiz
1. 2. 3. 4. What is social Media? Name 5 Social Media networks How many registered users has LinkedIn? According to Internet Advertising Bureau, what is the gender split of LinkedIn? 5. According to Sage, how many accountancy practices were using Social Media during 2009?
plement other marketing efforts – An effective approach that will not create conflict, only support to other marketing efforts
Benefits of Social Media: What’s in it for my Practice?
Business blogs begin generating significantly more leads when they have a median of 24 or more articles posted. Source: How Many Posts Does Your Business Blog Need to Grow Leads?, Hubspot, April 2010
(Source: Bazaarvoice/Vizu Research, 2007)
Marketing your Practice
The power of Business Blogs
Business blogs begin generating significantly more leads when they have a median of 24 or more articles posted.
Social Media is…
A powerful marketing tool which could spur your business growth 1.Natural – social media can expose your business to a large group on individuals, without having to pay for visibility. Most outlets are free and harnessed properly will generate potential leads 2.Defensible – These channels easily add other ways to increase your traffic, and even could control it through effective planning
Twitter is a micro-blogging service, that allows users to send & receive text based posts of up to 140 characters displayed on the users profile page. UK Audience: 17,645,500 Sex Male Female Age <13 14-17 18-24 25-34 35-44 45-54 55-64 65+ Distribution % 40 60 Distribution % 12 6 15 29 23 12 2
Quiz
6. According to the Internet Advertising Bureau, which is the biggest age group of Facebook? 0-12 13-18 18-29 29-34 35-44 45-54 55+ 7. According to Internet Advertising Bureau, what is the gender split of Facebook? 8. How many characters can be tweeted? 9. On average, how many tweets are broadcast daily? 3 business benefits to be gained from Social Media
Facebook is a social utility that connects people with those who work, study and live around them UK Audience: 27,815,540 Sex Male Female Age <13 14-17 18-24 25-34 35-44 45-54 55-64 65+ Distribution % 48.1 51.9 Distribution % 1.1 11.7 26.8 26.4 17 9.9 4.7 2.4
3.No Cost/High ROI – most outlets are free to use and if you are planning to handle the campaign in house then the opportunity is to create leads without any expense
Early Adopters January 2010: Sage surveyed 2000 small and medium sized firms and found 8 out of 10 firms are missing sales a client engagement opportunities by not using Facebook, Twitter or LinkedIn for any aspect of their operations. Social media provides a new way for small businesses to ‘listen in’ to online conversations and gauge people’s perceptions, engage and educate existing or prospective customers and build an official online brand presence. Mobile applications also offer competitive advantage by providing business owners and employees with critical customer information and productivity tools anytime, anywhere. The research also highlighted that the small businesses that do engage on social networks chose Facebook (32%) as their desired platform over LinkedIn (28%) and Twitter (19%). This suggests that small businesses see Facebook as the best way to connect with their customers.
(Source: Experian Hitwise, February 2010)
Marketing your Practice
The Importance of User Generated Reviews
More than half of UK online customers say reviews are extremely or very important in making an online purchase, and more than half say they have more trust and respect for brands that show product reviews.
Interesting Statistics
E-Consultancy Social Media Statistics Compendium published in July 2010
Visits to News and Media from Googlenews and Facebook
Facebook was the fourth biggest source of visits to news and media sites towards the end of 2009, after Google, Yahoo! and msn.
Social Media Workshop
With James Scanlan and Collette Easton
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Agenda
Quiz Social Media Outlets Interesting Statistics LinkedIn Facebook Twitter What is a Social Media Strategy Using Social Media to generate enquiries Social Media for SEO Social Media Policy Hints & Tips
(Source: How Many Posts Does Your Business Blog Need to Grow Leads?, Hubspot, April 2010)
Social Media Outlets