最新新编剑桥商务英语初级Module10课件PPT
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BECunit10-PPT精品文档
Vocabulary
• 1.be+good at+verb+-ing • 2.be a+adjective+noum • 3.be+adjective
Learning tip
Write down your ideas when you are preparing for both speaking and writing 。 Write as many ideas as you can。 Then select the most useful ones for your speaking or writing。
10.3 Writing Test: Part Two
• Exercise: • Match the beginnings of the sentences (1-5) with the ending (A-E) to make complete sentence. • could you please give me a quotation for this dinner ? • could you send me details of the discount you give for large numbers? • the dinner will be on 20 October and there will be approximately 400 people attending . • I have read your recent advertisement in the Evening News. • we are currently organizing a dinner for some of our clients.
商务英语第一册十、十一单元教学PPT
Unit 11 Crisis management
Starting up
A Discuss these questions 1 When ,in your opinion, dose a business problem become a crisis. 2 What crisis that business managers have to face can you think of ? 3 What sort of crisis might your own company of institution have to deal with ? 4 What do crisis management team do ? B Crisis management experts have identified the following key steps for companies in a crisis . Use complete the table below. Then discuss your answers. 1 Set up a crisis management team 2 Try to predict what crisis could occur 3 Role play a potential crisis
Showing interest Really? That’s interesting Right/ OK/Mmm/Yes/No Showing empathy I know what you mean How awful Asking for details So what happened? What did you do ? Clarifying Are you saying What (exactly) do you mean by …? Could you be more specific please? Summarising (So) you think (So) what you’re saying is…… Repetition/Question tags A We’ve reduced customer complaint by 30% B 30% ? / Have you ?
新编剑桥商务英语unit10
HOW MADONNA MANAGED SUCCESS
Madonna Louise Ciccone Ritchie is a dynamic business woman who has succeeded in the competitive world of the music industry. How has Madonna achieved her success? And why should we care? Well, if we want to succeed in business, we can learn a great deal from the five dimensions of her successful strategy.
Module 10
10.1 Management
1. Reading How Madonna Managed success?
1 2 3 4
4. Speaking Case study 2. Vocabulary Verb + noun combinations 3. Grammar Conditionals
Vogue
专辑： 专辑：vogue Strike a pose Strike a pose Vogue, vogue, vogue Vogue, vogue, vogue Look around everywhere you turn is heartache It's everywhere that you go (look around) You try everything you can to escape The pain of life that you know (life that you know) When all else fails and you long to be Something better than you are today I know a place where you can get away It's called a dance floor, and here's what it's for, so Come on, vogue Let your body move to the music (move to the music) Hey, hey, hey Come on, vogue Let your body go with the flow (go with the flow) You know you can do it
新编剑桥商务英语初级PPT
Making
contact Receptionist:
---Company… Good afternoon. --- Can I ask who is calling? --- Hello, Chris. I’ll try the line for you. ----This is Chris Hardy for you.
The differences between memos, notes and notices Notice: Not addressed to anyone in particular,
formal style, no contractions, no ellipsis, no abbreviations. Memo: Addressed to groups or individuals. More formal status than a note. Formal style, no omission of words, no abbreviations, formal style of address, use of job titles. Notes: Addressed to an individual. Informal, short, abbreviations (tel no.), contractions (you’ve), omission of subjects, auxiliaries and articles (I Can’t find…), use of first name.
What is annual report?
A company's annual report is the most credible source of information about that company with providing details about the financial condition of the company, and offering insight into the details of its business, as well as its management philosophy.
商务英语第一册十、十一单元教学PPT-18页文档资料
choice can lead to a change in meaning :
He remembered to reply to the complaint .(He didn’t forget)
He remembers replying to the complaint .( He has a clear memory of this )
look people directly in the eye at all things. nod your head often to show interest. repeat what the speaker ha said in your own words. be aware of the speaker’s body language interrupt the speaker often to show you are listening. think about what you are going to say while the speaker is talking use body language to show you are attentive try to predict what they are going to say next. ask questions if you do not understand say nothing until you are absolutely sure that the speaker has finished.
Listening ( new ideas in customer care)
A 10.1 Chris Storey is Senior Lecture in marketing at the City University Business School in London . In the first part of the interview , Chris defines customer service as a) ‘doing the right thing’ and b) ‘ delighting customers’ .What examples dose he give to illustrate these two ideas ?
He remembered to reply to the complaint .(He didn’t forget)
He remembers replying to the complaint .( He has a clear memory of this )
look people directly in the eye at all things. nod your head often to show interest. repeat what the speaker ha said in your own words. be aware of the speaker’s body language interrupt the speaker often to show you are listening. think about what you are going to say while the speaker is talking use body language to show you are attentive try to predict what they are going to say next. ask questions if you do not understand say nothing until you are absolutely sure that the speaker has finished.
Listening ( new ideas in customer care)
A 10.1 Chris Storey is Senior Lecture in marketing at the City University Business School in London . In the first part of the interview , Chris defines customer service as a) ‘doing the right thing’ and b) ‘ delighting customers’ .What examples dose he give to illustrate these two ideas ?
商务英语Unit_10_A 课件
10.2 Advertisements and commercials
□ 2015年，“工匠精神”开始走红，央视《新闻联播》还为此推 出过专题“大国 工匠”于是“匠心”一词受到热捧，许多品牌 都在用这个词语来诠释品牌的精神和情怀，全球性运动品牌 New Balance，2015年邀请李宗盛操刀并出境的《致匠心》更是 将这一词语完满展现。
广告是一种用来帮助销售产品和服务的沟通形式。 通常，它 传达的信息包括产品或服务的名称，以及该产品或服务如何 可能使消费者受益。
市场细分是将大众市场分为具有相似需求的群体的 过程。
10.1 The marketing mix
Market segmentation 市场细分
Four types of market segmentation • Demographic [ˌdeməˈɡræfɪk] segmentation人口细 分 • Behavioral [bɪ'heɪvjərəl] segmentation行为细分 • Psychographic segmentation心理细分 • Geographic [dʒɪəˈgræfɪk] segmentation地理细分
市场营销的目的是销售产品和服务，通过满足顾客的需求为 组织及其股东创造利润。
10.1 The marketing mix--C
□ What is “the marketing mix”?
The marketing mix consists of “the four Ps”: providing the customer with the right product at the right price, presented in the most attractive way promotion and available in the easiest way place.
BECunit10-PPT精品文档
Vocabulary
• 1.be+good at+verb+-ing • 2.be a+adjective+noum • 3.be+adjective
Learning tip
Write down your ideas when you are preparing for both speaking and writing 。 Write as many ideas as you can。 Then select the most useful ones for your speaking or writing。
10.2
Orgaising a conference
• VOCABULARY : Collocations • Part1 answer
• a person who gives the main talk at an event (keynote sp promotes expansion and growth (development agency ) • a project or business which is just beginning (new venture) • a document where you give your details to particpate in an event (enrolment form) • an occasin when companies from different areas of bussiness meet (multi-sectorial) • the payment which an invited presenter or lecturer receives (speaker’s fee)
Module 10 Unit 1课件(共36张PPT)
Module 10 Australia
Unit1 I have some photos that I took in Australia last year.
第一页，编辑于星期三：二十二点 四十分。
Which country is it?
Where is it?
in the southern part
It’s the largest English-speaking
country in the southern part of the world.
第三页，编辑于星期三：二十二点 四十分。
Words and expressions
at the time
n. 那时；在那段时间
here we go
我们这就看看
4. To be able to talk about one's travel experiences
第八页，编辑于星期三：二十二点 四十分。
1. Can you answer the following questions?
Australia
Sydney
2.What is the largest English-speaking country in the southern part of the world?
of the world
第二页，编辑于星期三：二十二点 四十分。
Where were the 2000 Olympic Games held?
The Olympic Games were held in 2000 in Sydney, Australia.
Australia is an Englishspeaking country.
Unit1 I have some photos that I took in Australia last year.
第一页，编辑于星期三：二十二点 四十分。
Which country is it?
Where is it?
in the southern part
It’s the largest English-speaking
country in the southern part of the world.
第三页，编辑于星期三：二十二点 四十分。
Words and expressions
at the time
n. 那时；在那段时间
here we go
我们这就看看
4. To be able to talk about one's travel experiences
第八页，编辑于星期三：二十二点 四十分。
1. Can you answer the following questions?
Australia
Sydney
2.What is the largest English-speaking country in the southern part of the world?
of the world
第二页，编辑于星期三：二十二点 四十分。
Where were the 2000 Olympic Games held?
The Olympic Games were held in 2000 in Sydney, Australia.
Australia is an Englishspeaking country.
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Listening：The conference budget Exe. 8
Speaking: Small Talk Exe. 1
Speaking: Small Talk Exe. 1
Speaking: Small Talk Exe. 3
Speaking: Small Talk Exe. 5
合作探究
探究一 公元前361年，商鞅带着实践法家思想的梦想投奔秦国。在泰孝
史上浓墨重彩的商鞅变法拉开了序幕。农耕是强国之道，战争是称霸之路。
为手段来实现称霸天下的梦想。而在秦孝公和商鞅这两位变法主角的背后，
文明的深刻矛盾。在这种历史背景下，始于公元前342年的商鞅变法，就成
向强盛的重要标志。从“秦孝公用商君，制辕田，开阡陌，东雄诸候”的表
10.2 Organising a Conference 组织会议
Focus 学习重点
熟悉与会议相关的词汇 练习在听力与阅读过程中寻找具体信息 练习讨论与会议相关的话题 掌握邀请函的写作方法
Vocabulary：Collocations Exe.1
1. keynote speaker 主讲嘉宾 2. development agency 发展机构 3. new venture 新创企业，创业企业 4. enrolment form 报名表 5. multi-sectorial event 多领域事件 6. speaker’s fee 演讲费
探究二 材料一 梭伦改革的各项原则较其细节更为重要。梭伦通过
层各阶级的人身自由权利以及加强他们在国家的政治经济生活中的地
指雅典城邦)置于党派或氏族之上.....他的法律经宗教仪节而赋有神
都宣誓遵从。...对城邦内每一个阶级他都适度地给予责任，他倡导
会公正的理想。他诉之于理性、自由、温和与人道。雅典时常不能达
变法最基本的内容，是强化军事力量，发展农业生产。短短20年，泰国便从
西戎小国一跃而激变为战国七雄之首。
摘编自纪录片《大秦岭.第
(1)据材料并结合所学知识，概括商鞅变法措施的主要特点。
(2)据材料并结合所学知识,指出商鞅为化解“游牧与农耕两种文明的深刻矛 并分析这些措施的实质。
（3)据材料并结合所学知识，简析商鞅变法对社会发展的积极作用。
新编剑桥商务英语初级 Module10
Vocabulary
portfolio n. 文件夹，公事包 prioritise v. 给予……优先权 mind gymnastics 思维锻炼 relative clause 定语从句 relative pronoun 关系代词 workshop n. 研讨会 handout n. 上课老师发的印刷品 mediation class 沉思冥想课
Listening：What’s still to do
Exe. 2
Listening：What’s still to do
Exe. 3
Listening：What’s still to do
Exe. 4
Listening：What’s still to do
Exe. 6
Listening：The conference budget Exe. 7
Vocabulary
crossword puzzle 纵横字谜游戏 tuna n. 金枪鱼 charismatic adj. 超凡魅力的 dynamic adj. 有创新思想的 authoritative adj. 有威信的 disagreement n. 意见不合，分歧 discard v. 扔掉，弃置
Sometimes we can leave out who, which or that if it is not the subject of the verb.
Listening: Creativity and Leadership Exe. 1
Listening: Creativity and Leadership Exe. 2
Writing Test: Part Two Exe. 2
Writing Test: Part Two Exe. 3
Writing Test: Part Two Exe. 4
Writing Test: Part Two Exe. 5
第2单元 商鞅变法
学习目标 (1)知道春秋战国时期各国改革的基本史实,认识春秋战国 (2)了解商鞅变法的具体措施和内容，认识其特点 (3)探讨商鞅变法的历史作用
(一)变法背景 1、春秋战国的时代特征决定了改革是时代的趋势。 ①经济： ②政治： ③军事; ④文化； 2、秦国的机遇与挑战 ①不利形势; ②有力条件：
(二)变法的具体措施
措施
作
经济
军事
政治
思想 习俗
(三)变法的特点和性质 （1）特点 （2）性质 (四)变法的结果和影响 （1）结果及原因
（2）影响（意义、局限）
Listening: Offers and Invitations Exe. 7
Writing: Replying to an Invitation Exe. 9
Writing: Replying to an Invitation Exe. 10
10.3 Writing Test: Part Two Exe. 1
Grammar: Relative Clauses
Exe. 3
Grammar: Relative Clauses
Exe. 4
Grammar: Relative Clauses
Exe. 5
Grammar: Relativear: Relative Clauses Exe. 7
它承认这些标准是其永恒的遗产。
------摘编自
材料二 商鞅把法作为树立国家权力的最重要的手段来强调.....关 集体负责的原则也得到了强调。...他明令禁止父亲与成年之子或成 居。....为了控制的目的而把民众分成小单位的基本思想在以后的帝 民国时代，仍行之不辍。...商鞅的主要目的是建立一个以勤劳的农 基础的统一而强大的国家，军队的士兵实际上征自农民。 ---摘编自