Sample Business Plan
英文商业计划书作文完整版
英文商业计划书作文完整版I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to. 。
英文，I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to.中文，我一直对创业充满热情，我相信我的商业计划书就是这种热情的体现。
我的商业计划书是为一家我计划在市中心开设的小型咖啡店而准备的。
我对咖啡行业进行了广泛的研究，并确定了我认为我的店可以迎合的一个利基市场。
The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee, and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffee beans from around the world, and I will ensure that they are sourced from ethical and sustainable suppliers. This will not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.英文，The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee,and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffeebeans from around the world, and I will ensure that theyare sourced from ethical and sustainable suppliers. Thiswill not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.中文，任何成功的企业的关键在于了解目标市场的需求和愿望。
Business Plan Template1
BUSINESS PLAN SAMPLE 1What is a Business Plan?You do not have to use the fill-in-the-blanks format; you are free to use any format you wish. However, be sure that your plan covers the areas outlined in this package.Table of ContentsSection 1 - Executive Summary 2 Section 2 - Vision 3 Business BackgroundYour Products or ServicesYour CustomersThe IndustryThe CompetitionThe Marketing PlanThe Management TeamBusiness StructureOperating PlanNot-So Minor DetailsSection 3 - Financial Projections 19 Start-Up Costs & Capital (Fund Use & Source)Personal RequirementsSales ProjectionsProjected Cash FlowSection 4 - Conclusions & Summary 31 Section 5 - Business Financing 32 Section 6 - Supporting Documentation 33 Section 7 - Arranging Financing 34SECTION 1Executive SummaryAlthough this is the first page of the Business Plan it is the last page to be completed.It should not exceed 2 pages. It should include: a paragraph that describes your business or business idea; the highlights of the business plan, including a short summary of the financial projections; and a summary of how it is to be financed.CLICK THE BOX BELOW TO FILL IN YOUR ANSWER (SAVE YOUR COPY OF THE FILE)SECTION 2Your VisionThis section is a description of your business. It covers areas such as the products you are selling your customers, how you will make your customers want to buy from you, who your competition is, etc. This is where you explain your plans for today, and areas of expansion for tomorrow.BUSINESS BACKGROUNDPlease explain where the idea for this business came from, and why you have decided to pursue it. If this is an existing business, write a short history of your business.CLICK THE BOX BELOW TO FILL IN YOUR ANSWER (SAVE YOUR COPY OF THE FILE)Your Products or ServicesYour Products or ServicesCLICK THE BOXES BELOW TO FILL IN YOUR ANSWER (SAVE YOUR COPY OF THE FILE) Product #1Product #2Product #3Product #4Your CustomersYour Market AreaWhere do your customers live? Are you appealing to people in your community? Focus on your main market areas.CLICK THE BOXES BELOW TO FILL IN YOUR ANSWER (SAVE YOUR COPY OF THE FILE)CLICK THE BOX BELOW TO FILL IN YOUR ANSWER (SAVE YOUR COPY OF THE FILE)CLICK THE BOX BELOW TO FILL IN YOUR ANSWER (SAVE YOUR COPY OF THE FILE)CLICK THE BOX BELOW TO FILL IN YOUR ANSWER (SAVE YOUR COPY OF THE FILE)CLICK THE BOX BELOW TO FILL IN YOUR ANSWER (SAVE YOUR COPY OF THE FILE) The IndustryCLICK THE BOX BELOW TO FILL IN YOUR ANSWER (SAVE YOUR COPY OF THE FILE)The CompetitionCLICK THE BOXES BELOW TO FILL IN YOUR ANSWER (SAVE YOUR COPY OF THE FILE)What are the weaknesses of your business and your products, compared with your competitors? How will you overcome the weaknesses of your business and your products? What are your plans to improve your weak areas? This is a crucial area, and one that should be looked at very closely. It may be linked to your marketing plan, it may involve changes in your product or service, or it may involve changes to how you are operating your business.The Marketing PlanHow will you tell your customers about your products and convince them to buy from you? Marketing is more than just advertising. It also includes pricing strategies, and how your product or service will be distributed to the ultimate consumer.Promotion StrategyYour promotion strategy is where you promote your products and your firm, trying to create a perception of value among your customers. This could include areas such as customer service, discounts, special sales, charities/causes your business may support, and advertising.Keep in mind the timing of your promotions. (An advertising and promotion checklist follows on the next page.) What are the messages you will be sending to your customers? What are you trying to accomplish? Are you creating awareness of your business, are you trying to create an image for your product or service, or are you trying to create sales? What are the costs? Include the strategies you will use (selling methods, the advertising planned, discounts, coupons, etc.)? Include any print advertisements and flyers that are already made up in an appendix.Advertising & Promotion ChecklistPriceHow do you determine your prices? How do your prices compare with those of your competitors?Location & DistributionLocation can be a vital part of your success. It can be crucial for retail sales and consumer services, along with some business-oriented services. Location is not crucial for all firms – a wide range of firms are run from home. Where location is less critical, how the product orservice is delivered or distributed to customers often plays a more important role. DistributionThe Management TeamOutline the roles your management team will play in your business. Discuss their skills and experience in the following areas (remember to include key individuals like your accountant even though they may not be employees or management in the strictest sense):Business StructureBusiness StructureStatusType of BusinessManufacturing Retail ServiceOperating PlanFacility and Equipment RequiredDelivery of Products / SuppliesStaffing RequirementsTechnological Innovations in Your FieldAre you in a field where technology is rapidly changing? If so, what are the changes, and how can they affect you? If your products or equipment can become outdated quickly, you need tobe aware of this and make plans accordingly.Age of Your EquipmentIf you need equipment to make your goods or to provide your service, how old is it? Is it reliable? If it broke down, could it be repaired or replaced quickly? Could changing technology turn your equipment obsolete? Does it look like new regulations might force you to change your equipment, or give advantages to competitors with different machinery? Can your equipment adjust to meet these changes?Not So Minor DetailsLicenses and PermitsName Search/Registration– Unless your business is a sole proprietorship operating under your own name you must register the business name. Have you done a name search & registeredAdministrationSECTION 3Your Financial NeedsStart-up Costs & Capital (Fund Use and Source)Use of FundsSource of FundsStart-Up Costs (Use and Source of Funds)Total Source of Funds:Less Total Use of Funds:Starting Cash Balance for Month 1: (Can not be negative) Personal RequirementsOwner’s DrawingsSales Projections Sales AssumptionsUnit Sales Projections by Product and MonthSales Dollars projected by Product and MonthProjected Cash Inflows By MonthExpense AssumptionsMaterial Cost:Labour: (How many employees, what are the wage rates and contract terms): Administrative & Financial Expenses: (Does your interest reflect the proposed debt? Do your bank charges and accounting fees reflect expectations?):Other:month. In month one it is cash left from the business in the preceding month (provide a forecast in the appendices) in the case of an existing business.SECTION 4Conclusions and SummaryInclude the following points in your discussion: the approach in starting the new organization, the capital required and any safety factors used, what levels of profit are expected and what is the time schedule for starting this operation. If you have any general comments, add them into this section too.SECTION 5Business FinancingWhat are you and your partners or shareholders contributing to this venture in cash?How much money do you wish to borrow?Please make an itemized list of what the money to be borrowed is to be used for.SECTION 6Supporting DocumentationThe following provides a list of the supporting documentation that is required (as applicable) to support your Business Plan and/or your request for funding: ∙Resumes of key people∙Data supporting ability to meet sales goals∙Price schedule for product line or service∙Market survey data∙Drawings∙Agreements∙Articles/publicity/previous advertisements∙Letters of Support∙Letters of Intent∙Past financial statements (if available)∙Journeyman tickets or other certificates of importance∙ A copy of your loan proposal∙Offers to purchase∙Quotes∙Tax assessments and/or appraisals for property∙Any other items of importance to your businessSECTION 7Arranging Financing。
Business Plan
创业计划书商业计划书（Business Plan）目录[隐藏]1 什么是商业计划书？2 商业计划书的内容3 商业计划书的作用？4 商业计划书的主要编写格式5 撰写商业计划书应注意的几个问题6 《商业计划书》规范化格式[编辑]什么是商业计划书？商业计划书，英文名称为Business Plan，是公司、企业或项目单位为了达到招商融资和其它发展目标，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向投资者全面展示公司和项目目前状况、未来发展潜力的书面材料。
商业计划书是以书面的形式全面描述企业所从事的业务。
它详尽地介绍了一个公司的产品服务、生产工艺、市场和客户、营销策略、人力资源、组织架构、对基础设施和供给的需求、融资需求，以及资源和资金的利用。
编写商业计划书的直接目的是为了寻找战略合作伙伴或者风险投资资金，其内容应珍视科学的反应项目的投资价值。
一般而言，项目规模越庞大，商业计划书的篇幅也就越长；如果企业的业务单一，则可简洁一些。
一份好的商业计划书的特点是：关注产品、敢于竞争、充分市场调研，有力资料说明、表明行动的方针、展示优秀团队、良好的财务预计、出色的计划概要等几点。
在申请融资时，商业计划书是至关重要的一环，无论申请对象是风险投资机构或其他任何投资或信贷来源。
因此，商业计划书应该做到内容完整、意愿真诚、基于事实、结构清晰、通俗易懂。
[编辑]商业计划书的内容商业计划书应能反映经营者对项目的认识及取得成功的把握，它应突出经营者的核心竞争力；最低限度反映经营者如何创造自己的竞争优势，如何在市场中脱颖而出，如何争取较大的市场份额，如何发展和扩张。
种种“如何”是构成商业计划书的说服力。
若只有远景目标、期望而忽略“如何”，则商业计划书便成为“宣传口号”而已。
商业计划书包含的范围很广，但一般离不开以下题目：经营者的理念、市场、客户、比较优势、管理团队、财务预测、风险因素等等。
商业计划演示文稿(英文)
• How and what do customers buy?
• What is the price? One-time or recurring payment? • Describe what the customer will get (now and later)
• Marketing and sales plan
• How are you different from your competitors?
• How are you better than your competitors? • How will the customer know that you’re better?
• Include quotes from prospective customers
• 5-10 words that concisely articulate the business
• How much money are you seeking to raise?
• Your funding target
Overview
• Your “elevator pitch”
• 2-3 sentences that define the market, customer, problem/solution, and uniqueness of the business
• Questions and next steps
• Answer any questions from your audience • Give your contact information and link to your Raise
• How do you make money? • How much money do you make each year, for the next 3 years? • What are your expenses over the next 3 years?
商务计划 Business Plan
情景欣赏1A：OK, let，s go back to the original plan and see where we have got to. The preliminary market test was due to start last September, is that right?甲：好吧，我们回顾一下最初的计划，看看已经做了哪些工作。
前期市场测试应该从去年九月份开始，对吧？.Yes, that’s right. We set up a small-scale trial in the north. We ran the market test for 2 months, until the middle of November.乙:是的。
我们在北部进行了一次小型的投放实验，市场测试进行了两个月，直到11月中旬结束。
And what were the results like?甲：结果怎么样？Very encouraging. Sales reached their target and generally consumer reactionwas good.乙：非常令人振奋。
销售额达到了预期的目标而且总体来说，消费者的反应也不错。
So what was the next step?甲：下一步计划是什么？Well, as you know, the plan was to move to a national launch fairly quickly. We had planned this January for a major TV advertising campaign.乙：您知道，按这个计划很快就要在全国投放产品。
我们本来打算在今年1月份进行一次以电视为媒介的大型宣传活动。
So what’s gone wrong?甲：出什么问题了？Basically, we’ve had problems in production. It seems that scaling up production for a national launch has been much more difficult than expected.乙：基本上是生产上有问题。
business-plan-商业策划书英文
High partyI.Introduction:Name: Heaven of CarnivalLocation: Hong KongMission statement:●to provide plans to all kinds of parties, such as wedding,birthday, proposal & marriage ceremony, graduation,Annual Dinner and other festivals●to design personalized ideas and services for people inneedPurpose:For amusementTo prepare devices or services for customers to organize a partyTo enlarge peopl e's social circleTo introduce or promote a companyII. Market analysis●Party is a kind of western way of socializing; it meanspeople gathering for entertainment and celebration. The most common parties such as birthday party, celebrity party, football party, Christmas party, the Frat Party,house party, or dorm room party and so on. With theincreasing growth of Chinese social activities, all kinds of parties are beginning to across the nation.●On the other hand, as the increase of people's pressurefrom school or working, more and more people need time and place to relax and make friends.●Based on this condition, people who are good atorganizing a party has been active, and become aprofessional party planner.III. Our service offered:Activities●KTV●amusement park●Self-help kitchen●Table games（Chess & Cards）Foods●drinks/beverage/coffee●dinners: seafood/meats/soup/bread●fruits/salad●Sweet snacks●BarbecueD evices●guests' show●video camera/microphone/stereo/lamplight●red-carpet show●Instrumental Performance●invitation letterSpecial things●flowers/birthday cakes●rings●other surprisesIV.Co-workers & competitorsCooperation●Having cooperation with tourism●Working With the Media●Cleaning companies●shopping mall●beauty salonCompetition●We might compete with local travel agency or bars.V. Staff requirementsProfessional Background:❖Having advertising and public Relations Company work experience, or had the film and television creativeexperience, familiar with the requirements of Partyplanning and patterns.Characters:❖cheerful, tolerant, humorous❖Having the ability of organization, coordination andmacro control for rand om strain.Fashion hunter:❖a basic und erstanding of a certain artistic accomplishment and the western culture❖a keen fashion antennabe able to capture the city of fashion information, and wrap it as a Party's leading role or theme.Wid espread circle❖Communication is widespread, and keeps a goodrelationship with fashion circle, film circl e, art circle andmedia circle.Knowledgeable:❖Working carefully, master the knowledge of many sided, best can speak many languages, familiar with all kinds ofmannersFamiliar with procedures:❖To know all kinds of procedures for the annual inspection,and familiar with all kinds of fiel ds, and this is thenecessary condition to guarantee Party smoothly. pany strategy●B to C----Business to Customers●B to B-----Business to BusinessBusiness-to-consumer: two schemes1. To help customers planning perform activities:Customers can go to our website, which have all kinds of schemes can mix and match. We can even directly express what you want to party, if the customer be frightened by this troubl e, we also have set some schemes, such as birthday party, wedding party, business party, etc., if the customer satisfaction, can be directly choose this solution.2. Host sponsor theme parties. Customers can participate, and there is no limit to the admission candidate.When a customer wants to take part in this PARTY, can sign up on the Internet, fill in your personal information, there will be someone to contact the customer to confirm information, also can go to the agreed time to PARTY. After the customer can choose to sign up directly with the e-currency payment entrance fee, also can choose to pay againB to B-----Business to Business◆We will be geared to the needs of enterprises and groups, thiswill test our ability. staff association, company annual meetingand the association of certain groups of activities will be our main business .Also have another brand sponsorship, as some well-known brand, and they will be linked to the PARTY, in particular, would hold a special sponsorship we PARTY. This is also another BTOB model.VII. Financial supportsS ervice support: For enterprises and individuals to provid eprofessional entertainment planning services, at the same time, in order to ensure the quality of service and the personalizedneeds of customers, we launched special support to meetcustomer demand, customer satisfactory, the main businessincluding "service spirit" and "props for rent", "scene layout,decoration", "party DJ, MC, Dancer ", and so on!A dvertising revenue:Each big mall, enterprise, websitesand so on all can put an advertisement on our companywebsite, different types of advertising costs are also different,the standard decided by the firm. Of course, we will providepartner with a certain discount.S ponsorship tickets agent: in ad dition to planning PARTY, ourcompany also sell all kinds of stage productions, concerts, tickets for the large-scale performances. Customers can be on ourcompany website or call our reservation, then fill out your real information, we will have staff and customers to verify information and adopt the strategy of Taobao payment in cash on delivery.Brand sponsor: Some well-known brand, will be linked to the PARTY, in particular, would be helpful to hol d a special theme PARTY. This is also another BTOB model and will popularize their brand advantage.。
business plan 范文
business plan 范文
以下是一个简单的商业计划范文，供您参考：
一、概述
本商业计划旨在创建一个在线零售商店，销售高品质的家居用品。
我们的目标客户是那些注重生活品质、追求舒适和美感的人。
我们的商店将提供方便的在线购物体验，以及快速和友好的客户服务。
二、市场分析
家居用品市场是一个庞大的市场，随着人们对生活品质的要求不断提高，这个市场的需求也在不断增长。
同时，随着电子商务的普及，越来越多的人开始选择在线购物。
因此，我们相信我们的在线零售商店有很大的发展空间。
三、产品和服务
我们将销售高品质的家居用品，包括床上用品、餐具、家居装饰品等。
我们的产品将注重品质、设计和舒适性，以满足客户的需求。
此外，我们还将提供快速的配送和友好的客户服务，以增加客户的满意度。
四、营销策略
我们将通过社交媒体、电子邮件营销和搜索引擎优化等渠道进行营销推广。
同时，我们还将与一些知名的家居品牌合作，以提高我们的知名度和信誉度。
五、财务预测
我们预计在第一年实现销售额为XX万美元，第二年销售额将增长至XX万
美元，第三年销售额将增长至XX万美元。
我们将通过控制成本、提高效率和合理的定价来实现这些目标。
六、团队和管理
我们的团队由经验丰富的电子商务专家和家居行业专业人士组成。
我们将通过明确的职责分工和有效的沟通协作来实现高效的管理。
七、风险和对策
我们面临的风险包括市场竞争激烈、客户需求变化等。
我们将通过不断创新、提高产品质量和客户服务水平来应对这些风险。
Business-plan英文版商业计划书【范本模板】
Business planfor the pet marketMiracleNov－２２－２００９E X E C U T I V E S U M M A R YPets sold on the market today is very large，an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding，but also regard them as their parents。
Because they have this mentality, the other relevant market came into being and pets —pet grooming, health care and so on。
At present，there are already many such institutions abroad; many domestic first-line has also been developed cities，a similar organization，but due to technical reasons, and other aspects of a single national comparison of many of these institutionsIn developed city markets，there exists a lackage of all—package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market there.For the consideration，our program is to design the market in Nanning，through the program，we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity.Table of Content1。
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Statement of Purpose
• The purpose of this plan is to secure a $10,000 government grant to finance marketing activities. Because our website is free to viewers, we make our money from paid advertisements on our site. Since our site is new, we will need to focus the first 3 years on advertising in order to boost the number of daily site visitors to the objective 12,000 per day.
Sample Business Plan Presentation
Contents
• • • • • • • Introduction Statement of Purpose Business Description Financial Plan Market Analysis Management Operations
Management
• Steve Corey is the sole owner of EasyEnglish4Me and is in charge of website design, marketing, finance, and writing all content on the website. • Compensation is in the form of ad revenue from pay-per-click advertising on my website.
Market Analysis
• Online education is a fast growing industry with vast competition, and accelerating demand. • With the increasingly competitive job market, new skills and education are becoming more invaluable than ever. With ever rising costs in education, this provides an opportunity for EasyEnglish4Me providing free online education paid for by advertising. • Demographic research uncovered the fact that only a small percentage of most world populations can speak foreign languages, but need foreign language skills to enhance education, job promotions, etc.
Operations
• All operations are conducted from a home based office. Below is a list of operating equipment:
– Computer – Interategy
• EasyEnglish4Me will position itself as a free high quality online education provider. While many other websites also offer free English learning, we differentiate from our competitors by offering various courses from beginning level to business level English all for free. Our goal is to attract as many visitors per day as possible; thereby, attracting new advertisers, and effectively raising our profit margins which we can charge advertisers as our daily traffic expands. Since our business is 100% online, we have very few operating costs; thus, giving us a huge competitive advantage.
Business Description
• EasyEnglish4Me is a free online English learning tutorial website. The service we provide is free English lessons in a detailed, tiered, class-like, online environment. Our goal is to make the website as close to possible as free classes. By offering free online classes, we are able to attract large numbers of visitors; thereby, attracting advertisers, and theoretically creating more ad revenue as the number of site visitors increase.
Financial Plan
• Advertising: Secure a $10,000 government grant to fund online advertising. • Use $5,000 personal savings to pay for all other start up costs, including the domain name, hosting, and insurance.