BUSINESS PLAN
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
BUSINESS PLAN
TABLE OF CONTENTS Executive Summary
1. The Marketing Plan
analysis
Environmental
1.1
Product(s)/service(s)
1.2
demographics
Customer
1.3
1.4 Competition and competitive advantage
Price
strategy
1.5
1.6 Advertising and promotional strategy
analysis
1.7
S.W.O.T.
research
Market
1.8
targets
1.9
Market
2. The Operations Plan
2.1
structure
Business
2.2 Scope of operation
issues
2.3
Regulatory
Insurance
2.4
premises
Business
2.5
Location
2.6
arrangements
2.7
Production
2.8 Distribution (place) arrangements
Credit
terms
2.9
2.10 Plant and equipment
control
2.11
Quality
2.12 Memberships and affiliations
2.13
Communications
Trading
hours
2.14
date
Commencement
2.15
3. The Organisation Plan
structure
3.1
Organisation
Skills
required
3.2
Personnel
3.3
Resumes
3.4
4. The Financial Plan
strategy
Financial
4.1
4.2 Establishment costs and source of funds
4.3 Balance Sheet projections
4.4 Profit and Loss projections
4.5 Expected Cash Flow projections
4.6 Break Even Cash Flow projections Appendices
EXECUTIVE SUMMARY
This section should be completed AFTER the business plan is finished. It is a ONE PAGE SUMMARY.
Introduction
The Introduction is the readers’ first impression of the business and should cover the following areas briefly but informatively:
•the business name
•the business structure
•key personnel and their relevant experience
•description of the product and/or service
•its current market position and the potential for growth
•the business’ objectives both in the short and long terms
•the reason the business will be successful
• financial projections
•funds sought and usage.
1. THE MARKETING PLAN
1.1 Environmental analysis
• A discussion about the industry you are entering, in an historical and a geographical sense.
• A look at changes, advancements and trends over the last 10 - 15 years, and the current situation at an international, national, state and local level.
•Identify where your particular business fits into the industry and why there is an opportunity for your business.