introduction to marketing
市场营销英文自我介绍
市场营销英文自我介绍市场营销英文自我介绍市场营销专业培养的是能够熟练运用计算机、懂得进出业务并且通宵外贸知识，掌握企业管理知识、有着较强的实践能力的人才，那么面试怎么作自我介绍更精彩?为此小编为大家精心推荐一些市场营销英文自我介绍范文的优秀例文，希望对大家有帮助。
市场营销英文自我介绍范文篇1My name is XXX, studying at the College of economics and management, XX marketing, I do a self introduction.The experience of university life let me from a young boy become a dare to play, I gained confidence that I felt from the success of one step closer! Frankly, if I fight for my dreams, even if you fail, I will not regret it because I reap!In the college, I actively participated in various activities, on the one hand, to exercise their own, develop their own ability is the office; on the other hand, at the same time learning to physical and mental pleasure to help others, social services, strict demands on themselves. Marketing major college students interview self introduction marketing professional college students interview self introduction.During a school, academic excellence, one through the National Computer Rank Examination (two VFP), the second is ready to participate in the National English four levels of tests, the same year, won the three school scholarship, third, in need of professional and personal hobbies, I intend to apply for marketing qualification, and strive to get senior marketing engineer certificate, spare time to participate in social practice, increase their knowledge and broaden their horizons.Through a series of internal and external activities, I havegradually mastered the skills of communication and interpersonal communication, learn how to make themselves in a harmonious interpersonal relationships. In learning and activities I also actively enrich himself, be learned in books, rich knowledge, and master of computer application skills sufficient to meet the needs of work.As a college student, I am still very young, but I understand: a young man, through continuous learning to improve themselves, in practice to prove themselves. I believe that a good self-learning ability and the spirit of unremitting study will make me competent for my work. I am cheerful, generous, hard-working, have a spirit of Lei Feng's nails, seemed like dead end, ha ha, I have strong communication ability and practical ability, good interpersonal relationships. Have good knowledge of etiquette, I am not afraid of difficulties, I believe that all the difficulties are only in order to temper us, I seriously studious, but also firmly believe that it is not important, but not to learn.市场营销英文自我介绍范文篇2I am from XX university marketing professional xx. I love reading, because it can enrich my knowledge; I love running, because it can hone my will, my end is what kind of person? I was a lively and cheerful, enthusiasm, perseverance and strong will of the people.Combined with my hobbies and personality characteristics, I choose to apply for a marketing position, I would like to talk about their understanding of marketing. Marketing is not equal to sales, but sales are an important part of marketing. To do a good job of marketing, we must first do self promotion. Let a stranger to believe that they have a certain degree of difficulty, but only customers believe that they can believe in their products,in order to better the product into the market. I want to be a man, do things and do business!At the same time, I think as a marketing manager, besides should have some marketing knowledge, but also should have good communication and coordination ability, can hard-working, good team spirit, pay attention to occupation moral. As the monitor of the University, I organized a variety of activities in three years. Through the organization of these activities, improve their organization and coordination ability, strengthen the team cooperation consciousness. At the same time, I also fully understand that the ability of individuals is very limited, only through teamwork, brainstorming, complement each other, in order to better complete the work. In addition, served as class secretary and assistant counselor active during the service for students, outstanding performance, contribution to Zhuo Yuerong, won the title of excellent college student cadres.At the same time, I think, marketing is also a service. Since it is a service, we should do to make everyone satisfied with enthusiasm and sincerity to do. Passion, an indispensable element in the work, is to promote our work in the continuous innovation, dedication to work. I am confident that I am qualified for the job.市场营销英文自我介绍范文篇3My name is XXX, aged XX years old, college culture, I love reading books and Internet, lively and cheerful personality, to care about people and things around, friends and relatives live in harmony, can understand and forgive, my life is full of confidence. XXXX I was admitted to the University of XX, here I have become fertile ground for the growth of training, in order to become a comprehensive development, quality of the college, I activelyinto learning and life, in the teacher's encouragement and help, I served as the monitor of the work, and the excellent results achieved graduation certificate party school. Inside and outside the campus, I learned a lot of things in the classroom can not go to school, broaden their horizons, enrich the knowledge, but also to make themselves more mature. Marketing is not equivalent to marketing, but marketing is an important part of marketing. To do a good job of marketing, we must first do self promotion. Let a stranger to believe that they have a certain degree of difficulty, but only customers believe that they can believe in their products, in order to better the product into the market. I want to be a man, do things and do business!As a qualified marketing personnel, I think in addition to have a certain marketing knowledge, but also should have good coordination ability, communication ability, can bear hardships and stand hard work, have good。
Introduction to Marketing
发展阶段
二、市场营销在我国的传播
•
第一阶段：引进认知阶段。（20世纪70年代初至 80年代初）这个时期主要靠派出去和引进来的办法接 触、认知市场营销。 • 第二阶段：组织建设阶段。（1983——1987年） • 第三阶段：推广应用阶段。（1988——2001年） • 第四阶段：本土化阶段。（2001至今）
基本流程 The basic flow
• 1、market opportunity analysis [4] • • • • • • • 2、market segmentation 市场机会分析[4] 市场细分 3、target market selection 目标市场选择 4、market positioning 市场定位 5、, 4 ps marketing mix 4Ps(营销组合) 6、determine the marketing plan 确定营销计划 7、product production 产品生产 8、marketing activities management (i.e., implementation and control) 营销活动管理(即执行与控制) • 9、 after-sales service, information feedback 售后 服务，信息反馈
Байду номын сангаас 谢谢观看
• Audit the class 3 审计3班 • The fourth group 第四组
• 市场营销是为了组织自身和利益相关者 的利益而发现、预见以及满足顾客需求 的管理过程。
发展阶段
一、 市场营销理论发展阶段
• 第一阶段：初创阶段。市场营销于19世纪末到20世纪30年 代在美国创立，源于工业的发展。这时市场营销学的研究特点是： a. 着重推销术和广告术，没有出现现代市场营销的理论、概念和 原则；b.营销理论还没有得到社会和企业界的重视。 • 第二阶段：应用阶段。20世纪20年代至二战结束为应用阶 段，此阶段市场营销的发展表现在应用上。市场营销理论研究开 始走向社会，被广大企业界所重视。 • 第三阶段：形成发展时期。20世纪50年代至80年代为市场 营销学的发展阶段，市场开始出现供过于求的状态。 • 第四阶段：成熟阶段。80年代至今，为市场营销学的成熟阶 段，表现在：a.与其他学科关联，b.开始形成自身的理论体系； 80年代是市场营销学的革命时期，开始进入现代营销领域，使市 场营销学的面貌焕然一新。
Introduction to Marketing (市场营销概论 英文版)ad model
advantages of the advertising-by-objectives It helps to integrate advertising effort with other elements of the marketing mix, thus setting a consistent and logical marketing plan它帮助广告的努力和市场营销 组合的其他元素成为一个整体，这样建立一个一致的，有逻辑的市场营销计 划 It facilitates the task of the advertising agency in preparing and evaluating creative work and recommending the most suitable media它促进广告机构准备和评估有 创造力工作的任务，并推荐最适合的媒体 It assists in determining advertising budgets它在决定广告预算中起到帮助作用
• 5 Unique selling proposition （USP）独一无二 的销售提议
The consumer tends to remember just one thing from the advertisement-one strong claim, or one strong concept.顾客容易记得广告的一个特点一个强硬的断言，或者观念
• The Chairman may be most concerned with building corporate image董事长可能最关系的是建立企业的形象
• The Sales Manager may regard advertising solely as a means of getting larger orders from retailers销售经理可能只把广 告当作从零售商获得更多订单的一种方法
Introduction to Marketing (市场营销概论 英文版)8 Pricing
• 8.6 pricing strategy
Formulate pricing strategies reflects its willingness to adapt and modify price according to the needs of customers and market conditions指定价格策略 反映了公司想要根据顾客的需求和 市场的条件来适应和修改价格的意 愿
• 8.6.1 discounting
1 customer buy products in large quantities 顾客买的产品数量多
2 stocks are high, perhaps owing to an overall reduction in demand货存大，可能 因为整体需求的下降
• 2 demand estimation需求的估计
Predicted demand levels at differing prices预计在不同的价格情况下需求 的水平
3 Anticipating competitor reaction预计竞争对 手的反应
When products are easily imitated and markets are easy to enter, the price of competitive products assumes major importance当产品很 容易被模仿，市场很容易进入，竞争的产品 的价格就很重要
• 8.5 price selection techniques价格选 择的方法
1 demand
2 cost
3 other elements of the marketing mix as well as aspects of consumer behaviour
Introduction to Marketing (市场营销入门)(英文版)1 definition
( e.g. a person may need food, but perhaps in a curry rather than Chinese style咖喱而不是中国 的)
Demand需求: a requirement for a specific
item plus an ability to purchase that ite.
• Service服务: any activities or benefits
that one party can offer to another that are essentially intangible本质上是无形的 and do not result in the ownership of anything结果是拥有任何东西.
市场营销是计划和执行概念，定价，推 广和分销创意，货物和服务而创造出交 易来满足个人和组织的目标的过程
Need需要: a basic requirement基本的要求
( e.g. food食物, shelter避难所 and self esteem)
Want想要: a particular way of satisfying a
1.3 Definition of marketing
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirement profitably.市场营销是管理的过程，负 责的是识别，预期和有利益地满足顾 客的要求
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.
Marketing(英文版)
Demand-
Human wants that are backed by buying power。
Product-
Anything that can be offered to a market for Attention ，acquisition，use or consumption And that may satisfy a need or want。
Marketing management-
The analysis ,planning,implementation and control of programs designed to create,build and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.
Marketing
CAUC Management College
Chapter One
An introduction to Marketing
1、1 What is marketing？
It is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others。
1、2 marketing management philosophies
1、the production concept
The philosophy that consumers favor products that are available and highly affordable and that management should therefore focus on improving production and distribution efficiency。
Introduction to Marketing (市场营销概论 英文版)1.7 marketing environment
• Changes in social attitudes towards credit社会态度对 于贷款的变化 1960s，Credit purchase was disapproved of，and shame was attached to buying goods on credit在19世纪 六十年代，贷款购买是不赞成的，感到羞耻的 Today, offering credit is an integral part of marketing activity.如今，如今提供贷款服务是市场营销活动不可 或缺的一部分
Management must be alert to potential threats from cheaper imports or substitute products and establish exactly who their competitors are and the benefits they offer to the marketplace so they can compete more effectively. 管理层必须警惕更便宜的进口产品或者替代品并且确定他们的竞争对手 是谁还有他们能提供给市场多少利益，因此他们可以更有力的与之竞争
2 physical distribution firm物流公司: help the company to stock and move goods from their points of origin to their destinations. 帮助公司储存和把货物从起始地转移到他们的目的地。
1 The government‘s ideology 政府的意识观念 e.g. Free trade agreement自由贸易协议
Introduction to Marketing (市场营销概论 英文版)9 channels
• Order processing is the first stage in the logistical process.
• Order processing system should be quick and accurate.
• Inventory or stock management, is a
• The distribution process begins when a supplier receives an order from a customer分销过程的开始从提供商收到 来自顾客的订单
• Lead time is the period of time that elapses between the placing of an order and receipt of the goods, and this can vary according to the type of product and market前置时间：下订单到收到货物 所流逝的一段时间，这个可以根据产 品的类型和市场所变化
• Costs associated with the distributive operation(e.g. transport, warehousing and stockholding)分销经营的成本（交通，仓库， 库存控制）
• Three distribution strategies, resulting in varying degrees of market exposure
• To create maximum brand exposure and maximum convenience to customers去 创造出最大的品牌曝光，和对于顾客 的最大便利
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The Societal Marketing Concept
• Societal Marketing Concept:
– Marketing strategy considers consumers’ wants, company needs, and consumers’ and society’s long-run interests – Calls for sustainable marketing, socially and environmentally responsible marketing that meets present needs while considering future interests
• Major environmental forces affect each element
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Marketing Management
• Marketing Management:
– The art and science of choosing target markets and building profitable relationships with them – Aim is to find, attract, keep, and grow customers by creating, delivering, and communicating superior value
OLD view of marketing:
Making a sale “telling and selling”
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NEW view of marketing:
Satisfying customer needs
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The Marketing Process
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Markets
• Market:
– The set of actual and potential buyers of a product – These buyers share a need or want that can be satisfied through exchange relationships
• Wants + Buying Power = Demand
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Market Offerings
• Needs and wants are fulfilled through market offerings:
– Combination of products, services, information, or experiences offered to a market to satisfy a need or want
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Marketing Myopia
• Marketing Myopia:
– Mistake of focusing on specific products a company offers rather than the benefits and experiences produced by the products – They focus on the “wants” and lose sight of the “needs”
– Needs, wants, and demands – Market offerings – Value and satisfaction – Exchanges and relationships – Markets
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Marketing Defined
• Marketing:
– The process of creating value for customers and building strong relationships to capture value from customers in return
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Marketing Management
• Design a winning marketing strategy by answering the following questions: 1. What customers will we serve?
Marketing
Creating and Capturing Customer Value
Chapter 1
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Previewing the Concepts
1. Define marketing and the marketing process 2. Understand customers and identify the five core marketplace concepts 3. Identify elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide strategy 4. Discuss customer relationship management and identify strategies for creating value for and capturing value from customers 5. Describe the major trends and forces that are changing the marketing landscape
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Modern Marketing Systems
• Main elements in a modern marketing system include:
– Suppliers – Company (marketer) – Competitors – Marketing intermediaries – Consumers
• A simple model of the marke2 Pearson Canada Inc.
Core Concepts
• Marketers must understand five core customer and marketplace concepts:
Needs, Wants, and Demands
• Need:
– State of felt deprivation including physical, social, and individual needs
• Wants:
– Form that a human need takes, as shaped by culture and individual personality
Choosing a Value Proposition
• Value Proposition:
– The benefits or values a company promises to deliver to consumers to satisfy their needs – Differentiate brands within the marketplace – Answer why a consumer should buy their brand rather than a competitor’s
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Customer Value and Satisfaction
• Care must be taken when setting expectations for market offerings:
– If expectations are too low, offering may fail to attract enough buyers – If expectations are too high, buyers will be disappointed
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Exchanges and Relationships
• Exchange:
– Obtaining a desired object from someone by offering something in return – Marketing builds and maintains exchange relationships with target audiences – Marketers build strong relationships by delivering value
• Market Segmentation: