unit2-Advertising
Unit 2 Advertising
* It’s fun watching or listening to ads.
Around the Topic
Section A
Section B
Section C
3. What are the demerits of advertisement?
广告是我们日常生活的一部分。要证明这一点，你只
要浏览一下杂志和报纸，或者计算一下你晚上所收听到的
Exercises
广播或电视商业广告有多少就行了。大多数人每天看到和 听到大量广告信息，而人们会对广告商为赢得人们的注意 力所使用的多种手段作出反应。
Around the Topic
Section A
Section B
Warmingup
Para. 4
At the beginning of the 20th century, advertising was described as “salesmanship in print.” If this definition were expanded to include radio and television, it would still stand today.
Advertising is the difficult business of __________ bringing information to great ________ numbers of people. The purpose of an advertisement is to _____ make people respond—to make them _____ react to helping to prevent forest fires, an idea, such as _______ product or to make them want to buy a certain ________ or service.
Unit 1 Advertising语言点(一)知识梳理
Unit 1 Advertising语言点（一）知识梳理be aware of...意识到……be aware that...意识到……make sb. aware of...使某人意识到……Are you aware of the time?你知道是什么时候了吗?Are you aware that your son is having difficulties at school?你知道你儿子在校学习有困难吗?You should make him aware of the effects of his actions．你应该让他明白他的行为所造成的后果。
归纳拓展awareness n. 意识，认识unaware adj. 不知道，没意识到share【原句回放】I did some research on advertisements，and have some very important information to share with you．我对广告做了一些研究，有一些非常重要的信息同大家分享。
【点拨】share vt. 分享，分担，共同使用常用结构share sth. with sb.和某人分享某物We have shared our sorrows as well as joys with each other．我们彼此分担忧愁，分享快乐。
归纳拓展share n. 一份；份额share sth. between／among...在……之间分配one’s share of／in... 某人在……的份额have a share in... 在……出一份力；参加……go shares均分，分摊If you want a share of the pay，you’ll have to do your share of the work．如果你想得到一份报酬，就得做好你该分担的那一份工作。
新职业英语-职业综合英语2课后习题答案
句子翻译选词填空课文翻译Unit11.公司所有规章制度都应严格遵守。
(observe)All the company rules and regulations must be strictly observed.2. 和这些同学在一起我们应随便一些。
(casual)We should be casual when we stay with these students3. 上述所说的是一些在职场环境中非常有用的交际技能。
(setting)The above-mentioned are some communication skills that are very useful in an office setting.4. 我们有一个专业的团队来营销我们的产品。
(professional)We have a professional team to market our products.5. 你知道今秋流行黑衣服吗？(trendy)Do you know black clothes will be trendy this fall?6. 与其求人，不如求己。
(rely on)We would rather rely on ourselves instead of seeking help from others.7. 新车必须符合国家标准。
(comply with)New vehicles must comply with national standards8. 我们公司的一些年轻人可能会来寻求你的建议。
(seek)Some young people in our company may come to seek your advice.Unit21. 我把咖啡洒了一桌。
(spill)I spilt coffee all over my desk.2. 会上要求我们每个人都提出建议。
(contribute)We were all asked to contributeideas at the meeting.3. 水果在运送时容易腐烂。
Unit-3-Advertising(ppt文档)
Developed by Cool Pictures & MultiMedia Presentations
Copyright © 2004 by South-Western, a division of Thomson Learning. All rights reserved.
Worldwide Advertising Spending 2002
Corporate advertising
Corporate advertising is not directly concerned with increasing sales of a particular product or service, but more with the brand image, or picture, a company wants to present to the public.
$150
$129 $128
$38 $4
U.S. Japan U.K.
Developed by Cool Pictures & MultiMedia Presentations
Copyright © 2004 by South-Western, a division of Thomson Learning. All rights reserved.
Art Forms
– Painting – Sculpture – Photography – Music – Literature – Computer animation – Laser imagery – holograms
• Product advertising restrictions – National consumer protection regulations – Special rules in certain markets reflecting local cultural values.
商务英语Unit2参考答案
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。
英语视听说Unit 2答案
Unit 2Outside ViewActivity 1ScriptHi guys, my name is Angel. Ah, I come from China. It’s my third year of the undergraduate study.And today I’m going to make a Chinese dish, sweet-and-sour spare ribs. It’s very tasty, very Chinese-style, and it’s really ideal for you to have a quick dinner at night when you’re busy preparing your coursework and stuff.To make this, we’ll need four pork ribs, corn starch, soy sauce, oil, Chinese rice vinegar, sesame oil and sugar, salt, lime and spring onion.The first thing to do is to marinate the pork ribs with soy sauce …just to make sure that you cover all the ribs. After you’ve done that, just to leave (just leave) it (them) for 20 minutes.So, this (these) have been marinated for 20 minutes. It’s time to fry them. Make sure your pan is really hot, pour in oil, and put them inside one by one.Just turn them around, and it takes about three to five minutes to golden brown. Let’s put them aside.So, we are going to make the sauce, it’s really easy to make …and firstly we pour in some oil.And sesame oil. So after (we) finish making the sauce, we are going to pour in the spare ribs. And last but not least, we have our Chinese secret weapon, liquid corn starch. And almost every Chinese dish eat (eaten) in Chinese restaurants use (uses) this. It will make the sauce thicker. Takes another three, four minutes. Stir constantly. And we’re good to serve.Just carefully put them in the plate. There you go. Sweet-and-sour spare ribs.Activity 2Activity 3Listening inNews ReportActivity 1ScriptThe US government has released its latest dietary guidelines. The guidelines are revised every five years and serve as the government’s official advice on what to eat.This year’s update focuses on the importance of a lifelong healthy eating pattern that contains a variety of nutritious foods like fruit and vegetables, grains, fat-free or low-fat dairy products, lean meats and other protein foods and oils.The biggest change in the guidelines involves added sugar. For the first time, they suggest limiting added sugar to less than 10 per cent of daily calories. That means no more than 12 teaspoons of sugar a day for an average adult. This does not include foods with natural sugar like fruit and vegetables.Americans are also encouraged to consume less than 2,300 milligrams of sodium per day, equal to a teaspoon of salt. This number reflects the salt already in processed foods and the salt you add to food.1. What do we learn about the dietary guidelines from the news report?2. What is the biggest change in the updated guidelines?Activity 2ScriptA study has found that skipping breakfast can increase the risk of stroke. The findings add to the growing scientific evidence that breakfast is the most important meal of the day and could help in the prevention of stroke.For the study, 82,772 Japanese men and women aged 45 to 74 years old were monitored from 1985 to 2010. Participants were asked about their daily breakfast habits. They were grouped based on how often they ate breakfast, from zero to seven times each week.During the 25-year follow-up, there were a total of 3,772 strokes and 870 cases of heart disease.Analysis showed that those who never ate breakfast had higher risks of stroke compared with those who ate breakfast every day.1. What are the findings of the study?2. What do we learn about the study from the news report?Passage 1Activity 1ScriptBen: If it’s a formal meal, maybe Thanksgiving or Christmas, or if you’re with your boss or someone like that, you are being careful about your table manners. So you’d wait until everyone is served before you eat. But most of the time, if you know each other well you would just go ahead and start. It’s more usual to entertain them at home because it shows your hospitality. We have a lot of barbecues outside, maybe in the garden or maybe at a campsite. But sometimes if you don’t want to cook, you can go to a restaurant.Oh, well, after dessert you’ll have a little talk, then talk some more, have some coffee. Then you’ll say, “Oh well, it’s time for us, we should get going.”And if you don’t, then you’re probably going to be rude and stay too late. Michelle: Well, it would be between 8 and 8.30. It is unusual that if somebody is invited for 8 they would be there at 7.30 or 7.45. Probably 8 or 8.30 would be when all the guests would arrive.It’s OK to refuse something if you don’t like it, but it might be embarrassing. For example, if I’m cooking dinner and I discover one of my guests is a vegetarian, I’ll feel a bit frustrated that I didn’t know before. But usually everyone tries everything.Tom: Well, usually the host serves the guests, so you should make sure you tell him or her not to give you too much, because yes, it’s quite important to eat everything on your plate. It doesn’t matter if you leave something, but if you leave a lot, it will look as if you don’t like their cooking.My mother always told me to put my hands on my lap under the table when I wasn’t eating, and I would be in big trouble if I ever put my elbows on the table. But actually I know that in some countries that’s considered rude. So I might rest my hands or my arms on the table, and I suppose it’s a bit more relaxed today than it used to be when I was young.No, it’s the worst thing you can do if you’re eating. Any strange noises are absolutely forbidden. I mean you can say “mmm, this is good”, but nothing more than that. And even when you drink soup or eat noodles, you have to do it in silence, otherwise it’s considered very bad manners.Activity 2Passage 2Activity 1ScriptNews-reader: The government announced today that they are going to ban advertisements for junk food during TV programmes for children under the age of 16. The rules will include any foods that are high in fat, salt and sugar. There will be a total ban on ads during children’s programmes and on children’s channels, as well as adult programmes watched by a large number of children. But there will not be a total ban on all ads for junk food which are shown on television before 9 pm. This was thought to be “over the top”by representatives of the food industry. The new rules will come into effect before the end of December this year, and mean that television channels will lose about £39 million in revenue for advertising. So why has the government introduced this ban? We asked leading food and nutrition expert, Neil Bennett.Neil: Well, we all know that over the last 30 years, what we call junk food, bad food with too much fat and salt, has become easily available and eating habits have changed. However, in recent years many of us have become aware of the importance of keeping fit and eating healthily, and this means people are not going to fast-food restaurants so often. So, the result is that the fast-food business has increased the number of ads in order to recover some of the business it’s lost.News-reader: And how do the fast-food restaurants do this?Neil: The biggest problem is that they aim their ads at young people. One well-known fast-food restaurant chain sells hamburgers which come with a free gift, usually a toy which is linked to a new children’s film. Other fast-food restaurants aim their ads at teenage and college-age men, trying to make their food trendy and, you know, kind of masculine food.News-reader: So a ban on junk food ads will stop the sales of junk food? Neil: Almost certainly not, but it might reduce the growth of the fast-food industry.News-reader: So you’re in favour of the ban?Neil: As a nutritionist, I am. As a father of two young children, I’m not sure. News-reader: Why not?Neil: Because less money from advertising will mean less money for children’s TV programmes. So we’re likely to see more cheap and violent cartoons, and fewer programmes produced specially for children.News-reader: So the choice is between junk food and junk television? Neil: Yes, that just about sums it up.News-reader: Neil Bennett, thank you.Activity 2Unit TestSection AScript1.M: How about sushi for lunch?W: Oh, yummy! Where do you want to go?Q: Based on this exchange, what does the woman feel about sushi?2.W: I’d like to order a kilo of chocolate, please. It’s for my friend.M: What kind would you like, Milk, dark, or white?W: Oh ... I don’t know. She was non-specific and just asked for chocolate. Q: Why does the woman not know what kind of chocolate to buy?3.W: Ice-cream always makes me feel homesick for some reason.M: It must remind you of some wonderful memories from the past.Q: What does the woman feel after eating ice-cream?4.W: Would you like to come to dinner with my family tomorrow evening? M: I’d love to. Where are you going?W: We’re going to try that new seafood place by the bay.M: Oh ... I can’t. I’m allergic to seafood.Q: Which of the following is the man not able to eat?5.M: What’s wrong, Madelin? You don’t look so hot.W: I feel sick. I think it was the hot dog I ate from the vender at the corner. Q: What type of food does Madelin think made her sick?Answer AADCBSection BScriptM: Have you decided what you would like this evening?W: I think so, but what are your specials?M: We have a lovely sirloin steak and fresh prawns.W: Oh ... Fresh prawns have such an incredible flavor, do they come with any sides?M: Yes, of course. You have your choice of any two sides.W: Are fresh steamed vegetables one of the choices?M: Yes, we have green beans, broccoli and squash this evening.W: What about mashed potatoes?M: I’m sorry, we don’t have any. We have baked potatoes though.W: Alright, I think I’ll have the prawns with the fresh vegetables and a baked potato.M: Excellent choice, would you like an appetizer to begin with?W: I’d better not. I want to save room for dessert. I’m a total chocoholic and the chocolate cake on the menu looks amazing.M: Yes. It’s really delicious. I can’t recommend it highly enough.Q6: What probably is the man in this conversation?Q7: Which of the following does the woman want to make sure she eats?Q8: According to the woman, what is incredible about fresh prawns? Answer DCBSection CScriptHave you ever wanted to make the perfect cheese burger, but don’t know how? Well, if you follow these instructions, you will be the envy of all your friends and making delicious burgers in no time.First, you need to start with the right kind of meat, choose ground beef that doesn’t have too much fat. Form the beef into patties that aren’t too big or too small. If they are too big, they won’t cook properly. If they are too small, they’ll burn easily. Cook the meat thoroughly until there is no pink in the middle. Uncooked meat might make you sick. You will probably get the best tasting burger if you cook it over an open barbecue. Just before we moving the burger from the heat, add a slice of your favorite cheese to the top and let it melt a little. Once the burger is cooked, place it on a lightly toasted bun and then pile on the lettuce, tomatoes, pickles and onions. Finally, bite into your juicy burger and enjoy.Q9: What would the instructions be classified as?Q10: What should you do just before we moving the burger from the heat? Q11: Which of the following would be the best title for this passage? Answer ADBSection DScriptThe American seafood staple of Maine lobster, or “lobsta”as they say in Maine, is becoming very popular on Asian dining tables.Maine lobsters were a featured course at last year’s state dinner when Chinese President Xi Jinping visited the White House. Now, the creatures with claws are becoming a big export to Asia.。
人教版八年级英语上册Unit2单词及短语(附例句)
人教版八年级英语上册Unit2单词及短语（附例句）【重点单词】1.housework ['haʊswɜːk] n.家务劳动Xiao Ming helps his mother do housework every day.小明每天帮妈妈做家务。
2.hardly ['hɑːdli] adv.几乎不；简直不；刚刚We hardly ever go out on the weekends.我们很少在周末出去。
Mother hardly ever gets angry with us.母亲几乎从不对我们生气。
3.ever ['evə(r)] adv.曾经；在任何时候I have ever visited the Great Wall.我曾经参观过长城。
4.once [wʌns] adv.一次；曾经I go to the library once a week.我每周去一次图书馆。
5.twice [twaɪs] adv.两倍；两次You can't go to the same place twice.你不可能两次去同一个地方。
6.Internet ['ɪntənet] n.因特网We can get a lot of information from the Internet.我们可以从互联网上得到很多信息。
7.program ['prəʊɡræm] n.节目；程序；课程；节目单This TV program is the best of all.这个电视节目是所有节目中最好的。
This TV program is much better than that one这个电视节目比那个好得多8.full [fʊl] adj.满的；充满的；完全的The bottle is full of milk.瓶子里装满了牛奶。
9.swing [swɪŋ] n.摇摆；秋千v.摇摆；旋转The little sister is swing with her friends.小妹妹正在和她的朋友们荡秋千。
unit 2-高级职业英语 读写教程
Section 2
Things to Do
Things to Do
Activity One
Activity Two
Listen and Write
Related Information
Read and Think
back
Section 2
Things to Do
Related Information:
1. History of Shell How to Build Strong Business Relationships Business to Business relationships do not start with: "Hello, nice to meet you, will you do some business with me, please?" A relationship has to be built between individuals, and based on mutual trust, respect and liking. With these as the foundation of the relationship, the business to business association will be a long and fulfilling one. There are 7 stages to go through:
Section 1 Getting Things Ready
Section 1 Getting Things Ready
Activity 2: Read the passage in Section 2 and complete the following paragraph. When you have started your own business, you need to find new customers and business partners to establish business relationships. You can try searching for new customers and groups partners by reaching every possible organizational 1) _______, families, or communities, by making advertisements, and by opportunities taking trade fair 2) _____________. Besides, you can get much internet helpful information from the 3) ________ which will be a great help for you to start new business 4) relationships _________. When you have established new business relationships you need to keep track of your customers or partners to further consolidate the relationships and try your efforts to keep the long standing relationships 5) ______________.
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para9:
take the place of 代替 in large quantities 大量 stay in 维持……状态 have a right to something
Para6:
大量的
as far back as shout out
远在、 远在、早在
大声喊叫
课文译文：广告业有着悠久的历史。它可以追溯到古希腊街头巷尾的小贩们__他 们的大声喊叫，把公司的产品的信息传递给每个人，并因此获得一定的报酬。而 广告变得重要最早是在15世纪末，当时，迅速发展起来的城镇商人需要有各种途 径，让人们知道在哪儿可以买到他们的商品。
有权得到某物
[Advertising helped to create new markets and to raise standards of living as people came to feel that they had a right to new and better products.] ] 句子译文：广告有助于开拓新的市场，有助于生活水平的提高，因为人们 逐渐意识到他们有权利享有新的、更好的产品。
Para7: so that 以便于。。。
[This early ad was the work of William Caxton,England's first printer,who used it to advertise religious books from his own studio. ]句子译文：这一早期的广告是英国第一个印
第二组 成员名单： 成员名单： 萧敏婷 许咏仪 周玉平 何佩欣 严翠雯
Para 1: is part of….一部分 To find proof 证明这一点 a mass of 大量 [例] Her garden is a mass of flowers, which attracts a lot of visitors. 她的花园里有许多花，吸引了许多参观 者。 television commercials 电视商业广告
paraa10： paraa10： the Civil At first the chief War 美国内战 首先 objective of 主要的目标
Para11: 课文译文：从此为适度的开端，广告业发展成了高度 专业化合高利润的行业。
Para 2 ** Para 3： ：
The purpose of 为了……的目的
Para 4： ：
was described as 被称为 At the beginning of the 20th century 在20世纪初
Para5： ：
The most effective way 最有效的办法 a great deal of