外语系商务英语阅读推荐书目

外语系商务英语阅读推荐书目
外语系商务英语阅读推荐书目

11.《水煮三国》

12.《细节决定成败》汪中求

13. 《笑傲职场——一个职业经理人的职场笔记》作者:乔尹

14.《世界是平的》(美)托马斯·弗里德曼著,何帆,肖莹莹,郝正非译

湖南科学技术出版社 2006-11

15.《世界最具影响力的十大CEO》

《管理(上册、下)》(美)德鲁克著,(美)马恰列洛修订,辛弘同上《管理:使命、责任、实务(实务篇)(珍藏版)》(美)德鲁克著,王永贵译同上

《谁动了我的奶酪》

《罗宾斯管理学》

《聪明的管理者》

《中国管理十大解析》陈春花中国人民大学出版社

《世界500强用人之道全集》苗雨地震出版社

《一分钟经理人》——

3. 商务语言

1.《中式英语之鉴》

2.《商务英语选读》虞苏美高等教育出版社

3.《经济文选》张勇先中国人民出版社

4.《外贸英语函电读.写.译》曹元寿北京理工大学出版社

5.《新世纪经贸文章报刊选读》田耀天津大学出版社

6. INTRODUCTION TO BUSINESS 商学导论 JEFF MADURA人民邮电出版社

4. 国际贸易

1.《海关业务英语900句》田自安钟桃中国海关出版社

2.《国际经贸文章选读》作者:张海森对外经贸大 2009-7-1

5. 金融

1. 《金融学》默顿

2.《金融超限战》郎咸平

3.《货币战争》作者宋鸿兵

4.《走进华尔街》[美]裔锦声北京大学出版社

5.《证券英语》陈庆柏机械工业出版社

6.《安然沉浮》[美]劳伦.福克斯著何玉杰隋宇童华宇虹译机械工业出版社

7.《财经英语-读金融时报学英文》顾叔刚对外经济贸易大学出版社

8.《数字的谎言华尔街的会计欺诈》[美]亚历克斯.贝伦森中信出版社

6.营销学

1.《市场营销原理(第12版)(清华营销学系列英文版教材)》(美)科特勒,(美)阿姆斯特朗著清华大学出版社

2. MARKETING MANAGEMENT IN CHINA

作者:PHILIP KOTLER , KEVIN LANE KELLER, TAIHONGLU PRENTICE HALL

3.《百年老品牌故事》白光中国经济出版社

4.《时尚品牌传奇》[英]马克.唐盖特著陈婕译中国纺织出版社

5.《史玉柱如是说》杨连柱中国经济出版社

6.《苹果橘子营销学》作者:方妙英

7.《STP营销—市场细分、目标市场选择与产品定位》

8.《名牌与金牌—商标管理实务》

9.《决胜千里—市场营销战略与战术》

,

7.跨文化交际

1.《跨文化商务交际》窦卫霖编高教出版社

2. 《国际商务简明教程系列》-国际商业文化 Charles Michell 上外教

3.《商务沟通》徐宪光外语教学与研究出版社

4.《东方商人地图》

5.《西方商人地图》

6 《跨文化沟通与管理》费雷德。卢森斯人民邮电出版社

7.《中国商训—传统生意经》

8.商务翻译

1.《中国文化翻译》

2.《实战口译》林超伦

3.《翻译官》

4.《英汉比较与翻译》

9.商法

1.《民商法学》毕玉谦外文出版社

2.《英美公司法》包剑虹等机械工业出版社

3.《商战护身符—企业法律实务指南》

4.《商法:企业的法律、道德与国际环境(第5版)》(美)博尔曼,(美)邓达斯著

出版社:清华大学出版社

10.其他

《樱花与剑——日本商业智慧》

《一代天骄——世界著名企业家成功典》

《神奇的PR——商用公关手册》《强者风采——现代商用礼仪》

《M的奇迹——麦当劳商法》《经营之神——松下幸之助商法》

《金钱魔杖——现代犹太商法》《放飞的龙——海外华侨成功商法》

《卡耐基口才学》《二十世纪最伟大的演讲》《新编一千零一夜—故事中的管理.》《商业担保—信用证ABC》《钱生钱—企业金融手册》《成功有约—高效会计手册》

11. 杂志期刊

《北京周报》Journal of Commerce(商务杂志)New York Times

《国际商报》、《21世纪经济报道》

《商学院》(每月10号以后,报刊亭就能够买到,10元/本,1、2月份为合刊)Harvard Business Review

《中国经营报》(每周一出版,2元/份),《国际贸易》、《国际贸易问题》、《国际经济合作》、《对外经贸实务》;《国际经贸消息》;

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