高级综合商务英语unit
高级综合商务英语彭青龙UnitCreativityandInnovation
Creativity and Innovation
1. Lead-in 2. Text A: The Postmodern Craving for
Creativity 3. Text B: Design Thinking
Lead-in Discussion
1）What’s the difference between Creativity and Innovation? Read the next two slides for some clues.
Lead-in Discussion
3) What’s the meaning of “think outside the box”?
In a poll, “think outside the box” has been voted Britain’s most despised business jargon. What do you think is the possible reason?
For example, ipad has attracted billions of loyal customers with its cutting-edge, user-centered design. Thanks to its creative prowess, Apple’s ipad is now a 7 billion dollar business around the world.
Part I
Notes
Radiator Springs
Radiator Springs was once a popular rest area. However, in the early 1960’s, Interstate 40 built nearby greatly decreased traffic.
高级综合商务英语 彭青龙 Unit Information Technology
Part I
Words and Expressions
Para. 1-3
Para. 4-12
Para. 13-16 A brief recall of Steve’s early life and his ups and
Para. 17-28 A discussion of the reasons that make Steve Jobs
and the Apple a daunting success for rivals to compete.
An exploration of the art of Steve Jobs to turn technology into elegant consuming products and the success Apple is enjoying now. downs before returning to Apple in 1997.
Unit Four
Information Technology
1. Lead-in 2. Text A: Silicon Valley Visionary Who Put Apple on Top 3. Text B: Nokia at the Crossroads: Blazing Platforms
Part I
Sentence Interpretation
…both Mr. Jobs’ career and Apple,…were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall street. (Line 4, Para. 2)
(完整word版)高级综合商务英语IUnit8TextAACrisisMadeinJapan
Unit 8 Crisis ManagementText AA Crisis Made in JapanIn Japan there is a proverb, 'If it stinks, put a lid on it.' Alas, this seems to have been Toyota's approach to its burgeoning safety crisis, initially denying, minimizing and mitigating the problems involving brakes that don't brake and accelerators that have a mind of their own. President Akio Toyoda, grandson of the founder, was MIA for two weeks and the company has appeared less than forthcoming about critical safety issues, risking the trust of its customers world-wide.日本有句谚语：“要是闻着发臭，那就盖上盖子。
”（眼不见为净。
）丰田汽车公司(Toyota)似乎就在以这种方式处理其日益凸现的汽车安全问题。
对于不能刹车的刹车以及颇有“主见”的油门，丰田起初是否认，然后想大事化小，后来又百般推托。
公司总裁丰田章男（Akio Toyoda)是丰田创始人的孙子，在危机发生的头两周成了失踪人员，公司对重大汽车安全问题的反应似乎不再那么积极，有负全球消费者对其的信任。
This has been a public-relations nightmare for Toyota, as its brand name has been synonymous with quality and reliability. Crisis management does not get any more woeful than this and the cost of this bungling so far-the $2 billion recall and the loss of 17% of share value since Jan. 21, when the gas-pedal recall was announced-is only a down payment on the final tally. The recall will surely expand, including cars produced in Japan. Lawsuits are being filed and an expensive settlement looms. And then there are the idle factories and empty showrooms to account for.对丰田来说，这是一场公共关系的噩梦，因为长久以来，丰田品牌一直是品质和可靠性的代名词。
高级综合商务英语I Unit8 Text A A Crisis Made in Japan
Unit 8 Crisis ManagementText AA Crisis Made in JapanIn Japan there is a proverb, 'If it stinks, put a lid on it.' Alas, this seems to have been Toyota's approach to its burgeoning safety crisis, initially denying, minimizing and mitigating the problems involving brakes that don't brake and accelerators that have a mind of their own. President Akio Toyoda, grandson of the founder, was MIA for two weeks and the company has appeared less than forthcoming about critical safety issues, risking the trust of its customers world-wide.日本有句谚语：“要是闻着发臭，那就盖上盖子。
”（眼不见为净。
）丰田汽车公司(Toyota)似乎就在以这种方式处理其日益凸现的汽车安全问题。
对于不能刹车的刹车以及颇有“主见”的油门，丰田起初是否认，然后想大事化小，后来又百般推托。
公司总裁丰田章男（Akio Toyoda)是丰田创始人的孙子，在危机发生的头两周成了失踪人员，公司对重大汽车安全问题的反应似乎不再那么积极，有负全球消费者对其的信任。
This has been a public-relations nightmare for Toyota, as its brand name has been synonymous with quality and reliability. Crisis management does not get any more woeful than this and the cost of this bungling so far-the $2 billion recall and the loss of 17% of share value since Jan. 21, when the gas-pedal recall was announced-is only a down payment on the final tally. The recall will surely expand, including cars produced in Japan. Lawsuits are being filed and an expensive settlement looms. And then there are the idle factories and empty showrooms to account for.对丰田来说，这是一场公共关系的噩梦，因为长久以来，丰田品牌一直是品质和可靠性的代名词。
高级综合商务英语1 Unit 5 Creativity and Innovation
整理课件
17
Part I
Notes
Pixar
Disney’s Pixar has a magical way of not only touching the hearts of children, but also the hearts of adults through its animated movie Cars.
For example, ipad has attracted billions of loyal customers with its cutting-edge, user-centered design. Thanks to its creative prowess, Apple’s ipad is now a 7 billion dollar business around the world.
整理课件
21
Part I Questions about Part I
Q4. In Para. 3, the author says “Today there is growing recognition that creativity…more than just decorative.” Do you think so? Can you illustrate your idea with some examples?
整理课件
15
Part I Questions about Part I
Q1. What’s the main idea of Part I (Para. 14)?
There is growing recognition that creativity which used to be considered diversion or decoration has now become a driving force of economy, infusing energy to people and businesses.
高级综合商务英语 彭青龙 Unit Globalization
Part I Questions about Part I
Q3. What is the meaning of “line business” (Para. 1)?
Line business or line of business, is a general term which often refers to a set of one or more highly related products which service a particular customer transaction or business need.
Part I Words and Expressions
entity (Line. 13, Para. 2) n. an entity is something that exists separately from
other things and has a clear identity of its own. In business, it refers to a person, partnership, organization, or business that has a legal and separately identifiable existence.
Lead-in
• Globalization brings trade conflicts.
Lead-in
Cultural Identity
• With different cultures around the world beginning to interact, our cultural identity is changed gradually through globalization.
高级综合商务英语1-Unit-7-Mass-customization-彭青龙
❖Q2: What are internal and external counter-forces which hinder German economy?
❖ Internal: Little sign of substantive change in the system of labor relations, hindering productivity level
❖External: Low-cost competition from Asia and East Europe
Part II Words and Expressions
❖formidable (Para. 6) ❖adj. difficult to undertake, surmount, or defeat ❖synonym: awesome ❖example:
As the workshop of world, China has become a formidable trading power to be reckoned with, causing other countries to view its massive potential market with hope and its cheap products with fear.
❖“A big dollop of cream on the cake” is slightly adapted from “icing on the cake”, which means “a second great thing that happens in addition to the first”.
高级综合商务英语unit ppt课件
Part I Sentence Interpretation
the level of anticipation whipped up in advance of the January event was unusual …. (Line 1, Para. 3)
The level of excitement for expecting his return was extraordinary, which had already become heated before he stepped onto the stage in January.
Para. 4-12 An exploration of the art of Steve Jobs to turn
technology into elegant consuming products and the
success Apple is enjoying now.
Para. 13-16 A brief recall of Steve’s early life and his ups and
Both his career and the company he founded were widely considered to have come to an end, and he would have nothing to do with high-tech in the future in the eyes of silicon valley entrepreneurs and the Wall Street investors.
downs before returning to Apple in 1997.
Para. 17-28 A discussion of the reasons that make Steve Jobs
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
精选课件
8
Part I Sentence Interpretation
…both Mr. Jobs’ career and Apple,…were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall street. (Line 4, Para. 2)
精选课件
2
精选课件
3
Lead-in
• Are you using a smart phone, such as the iPhone or the Samsung Galaxy?
• What applications do you use most often?
• Do you think the using of smart phone has changed your life style?
downs before returning to Apple in 1997.
Para. 17-28 A discussion of the reasons that make Steve Jobs
and the Apple a daunting success for rivals to
compete.
精选课件
10
Part I Words and Expressions
cap (Line 2, Para.1) v. lie at the top of… example:
• He capped his friend’s story with an even more exciting one.
• She capped her rage when she heard her husband’s cheating on her.
精选课件
11
Part I Words and Expressions
sideline (Line 1, Para.2) v. remove from the center of activity or attention 使靠边，使降格，不重视 example:
• He was under pressure to resign and was about to be sidelined..
精选课件
4
Lead-in
Discussion:
What are the pros and cons of using smart phones?
精选课件
5
精选课件
6
Structural Analysis
Para.
Main Topics
Para. 1-3
A brief introduction of the coming back of Steve Jobs after his temporary leave of the company because of the illness.
Unit Four
Information Technology
精选课件
1
1. Lead-in
2. Text A: Silicon Valley Visionary Who Put Apple on Top
3. Text B: Nokia at the Crossroads: Blazing Platforms
精选课件
9
Part I Sentence Interpretation
the level of anticipation whipped up in advance of the January event was unusual …. (Line 1, Para. 3)
The level of excitement for expecting his return was extraordinary, which had already become heated before he stepped onto the stage in January.
• What they fear is that environment policy will be sidelined until it is too late.
精选课件
ห้องสมุดไป่ตู้
7
Part I Questions about Part I
Q1. Why had the comeback of Steve Jobs stirred up such an excitement?
This was not the first time of comeback for him to Apple. Little more than a decade earlier, he made his first comeback and turned Apple from going bankruptcy to an enormous successful company. Therefore his recovery and comeback were highly anticipated.
Para. 4-12 An exploration of the art of Steve Jobs to turn
technology into elegant consuming products and the
success Apple is enjoying now.
Para. 13-16 A brief recall of Steve’s early life and his ups and
Both his career and the company he founded were widely considered to have come to an end, and he would have nothing to do with high-tech in the future in the eyes of silicon valley entrepreneurs and the Wall Street investors.