商务英语试题及答案
商务英语试题
I.Translate the following terms into English (30%):
1) 兼并
2) 商业周期
3) 上市公司
4) 泡沫经济
5) 股份
6) 欧洲债券市场
7) 审计
8) 贸易壁垒
9) 进口（贸易中）
10)出口（贸易中）
II.Translate the following terms into Chinese(30%):
1) EU
2) VC
3) promotion policy
4) marketing environment
5) bank statement
6) venture capital
7) buyer behavior
8) market segment
9) liquid investment
10) trade union
III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%):
New Economy
As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever.
As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy.
In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order.
With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans.
While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor
a slogan generated by some dot-com companies looking to inflate
their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
While there was considerable bad news that gave doubters even more reasons to doubt, the reality never was as bad as it was portrayed to be. The Nasdaq fell from its commanding heights of 5,000 in 2000 to roughly 1,850 in March 2002, but it was still 43 percent higher than when Alan Greenspan warned of “irrational exuberance” in 1998. In 2001, almost 110,000 jobs were lost at dot-coms, many due to failures, including such high-fliers as https://www.360docs.net/doc/1418500838.html, and https://www.360docs.net/doc/1418500838.html,. But even so, the total number of US dot-com domains grew 54 percent from July 2000 to July 2001. And the recession so far has turned out to not really be a recession, since we have so far only experienced one negative quarter of GDP growth (3rd quarter,2001), not the two consecutive ones required to constitute a recession. Moreover, unlike past slowdowns, productivity has actually grown, at an annual and stunning rate of 5.1 percent in the 4th quarter of 2001. And while unemployment was up, its peak of 5.8 percent (December 2001) was generally lower than average levels throughout the 1980s.
Moreover, even though the tech sector is not the high-flyer it was just a year ago, there’s a fallacy in the lea p from bad news in high-tech and even in the broader economy to the death of the New Economy. Those who think the New Economy was some late-90s flash-in-the-pan staked to the emergence of dot-coms are roughly equivalent to the great wits who shouted “Get a horse!” at early motorists broken down on the side of the road. In the early 1930s, people might have equated the bankruptcy of car companies with the end of the auto era. But obviously that was just the beginning. In all regards, it looks like the worst is behind us and we are poised for a period of robust New Economy growth, perhaps less spectacular than the dizzying days of 2000, but strong all the same. It’s clear that this was more than a one-time burst of energy that has dissipated. Rather, we’ve bar ely scratched the surface of New Economy digital transformation. To paraphrase Mark Twin, reports of the New Economy’s demise have been greatly exaggerated. Broadband Internet connections continue to grow by more th 50 percent a year. Venture capitalists invested more in 2001 than in any year prior to 1999 and more than they did in the years 1990 to 1996 combined. Corporate R&D as a share of GDP reached an all-time high in 2000. E-commerce retail sales in the last year grew 2.5 time faster than total retail sales. Business investments in formation technology fell relative to 2000 levels, but were 15 percent higher than 1999 levels. And a host of new technologies, including voice recognition, expert systems, smart cards, e-books, cheap storage devices, new display devices and video software, intelligent transportation systems, “third generation” wireless
communication devices, and robots, are poised to be commercialized. But even though the IT revolution is still only in its adolescence and exciting times are ahead, we need to remember that the New Economy was never just about the Internet and what investors Jim Clark and writer Michael Lewis dubbed the “next new thing.” Rather, the New Economy is about the transformation of all industries and the overall economy. As such, the New Economy represents a complex array of forces. These include the reorganization of firms, more efficient and dynamic capital markets, more economic “churning” and entrepreneurial dynamism, relentless globalization, continuing economic competition, and increasingly volatile labor markets. And there is every reason to believe that these forces that produced a turnaround in productivity and wage growth in the last half of the 1990s will continue to produce equally strong growth in the first decade of the 2000s. As a result, there are a number of new economic realities that states need to contend with.
First, new industries, especially traded services and E-businesses, are becoming a more important share of the economic base of regions. As manufacturers continue to dramatically boost productivity, factory jobs continue to decline as a share of total employment while jobs in services grow. For example, Navistar’s Indianapolis engine plant spent $285 million in new investments between 1995 and 2000 with the result that while it took 900 people to produce 175 engines a day in 1994, the same 900 workers produce 1,400 today. As a result of efforts by Navistar and the nation’s other 360,000 manufacturing firms, manufacturing jobs now account for just 13.4 percent of employment. Even in traditionally manufacturing-oriented states like Michigan and North Carolina, manufacturing employment is only 19.8 percent and 18.2 percent of all jobs, respectively. This is not to say that manufacturing is not im portant; it’s usually the economic base sector that brings in money from outside the region that in turn supports local-serving businesses (e.g. dry cleaners). But it does mean that states that look to growing sectors, many of which will be outside of manufacturing, will be the ones that succeed.
Second, most industries and firms, even “traditional ones”, are organizing work around technology. While the “high-tech” firms focus on developing new technologies, all of them must be using advanced technology to be successful. For example, manufacturers who use more technologies (e.g. computer-aided design) in their production processes pay higher wages, export more, and are more productive than manufacturers who do not. States whose policies make it easy for firms and their employees to access and use
technology will come out ahead.
Third, the old sources of competitive advantage ---- access to raw materials, transportation routes, or customer markets, low costs, and a large labor pool ---- are becoming less important. In an economy in which less than 20 percent of economic activity consists of creating, processing, or moving physical goods, access to raw materials, transportation, and markets means less. As an increasing share of economic inputs and outputs are in the form of electronic bits, the old locational factors diminish in importance. And when an increasing share of firms are gaining competitive advantage from innovation, quality, and productivity-driven cost reductions, the old advantages of low wages, low taxes, and low input costs are less important. States that provide an environment in which firms can become more productive and innovative will outperform those that can only offer low costs.
Fourth, states’ economic success will increasingly be determ ined by how effectively they can spur home-grown technological innovation and entrepreneurship. While it’s true that most states cannot hope to replicate Silicon Valley for Boston’s Route 128, they can have economies that prosper as a result of locally based companies developing new product and service innovations. In the old economy, many states relied on industrial recruitment to attract branch plants and facilities from more innovative states. In the New Economy, tomorrow’s jobs will come from fast-growing entrepreneurial firms and not from the small number of business relocations. As a result, states need to shift their focus from “hunting and gathering” (industrial recruitment) to gardening (promoting growth from within).
Finally, when the most valuable input for many firms is the skills and talent of their workforce, a pool of skilled workers is the most important locational factor. In the old economy workers often followed companies, so attracting companies made more sense. In the New Economy, it’s no t so simple. As knowledge workers become a more important factor in production, companies often locate where knowledge workers already live. This means that the old practice of economic development, which focused exclusively on providing help to firms, must give way to a broader approach that includes making a state more attractive to skilled workers by improving quality of life, workforce development systems, and government operations.
1. The author of this article seems to believe that the quick recovery of the American economy is due to __________.
A. the remarkable US expansion of the 1990s
B. the structural changes being driven by the New Economy
C. the first real test of its resiliency that the New Economy has passed
D. the New Economy factors
2. Owing to the PPI’s State New Economy Indexes __________.
A. American people look at the New Economy with a more careful and realistic eye
B. a framework was created for the measurement and assessment of the state economies
C. the state economies were structured and operated according to the tenets of the New Economy
D. a state-level public policy framework was aimed at boosting the incomes of all Americans
3. Which of the following statements is not true according to the author?
A. The Nasdaq in 2002 fell by 75% compared with that in 2000.
B. The Nasdaq in 1996 was roughly 1294.
C. About one hundred and ten thousand jobs were lost at dot-coms in 2001.
D. The number of US dot-com domains increased during 2000-2001.
4. By saying “we’ve barely scratched the surface of New Economy digital transformation”, the author probably meant that __________.
A. a period of robust New Economy growth was about to come
B. the New Economy’s demise had been greatly exaggerated
C. the great potential of the New Economy was yet to be released
D. the New Economy was some late-90s flash-in-the-pan staked to the emergence of dot-coms
5. The author of this article made a list of achievements (Broadband
Internet connections continue to grow by more than 50 percent a year, etc) show that __________.
A. commercialization is inevitable
B. the New Economy is far from being over
C. the prime time for IT revolution has come
D. the Internet is a feat unmatched at any time in history
6. According to the article, the complex array of forces represented by the New Economy refers to __________.
A. the reorganization of firms and more efficient and dynamic capital markets
B. more economic “churning” and entrepreneurial dynamism
C. globalization, economic competition, and volatile labor markets
D. all of the above
7. The fundamental reason for the emergence and growing importance of trade services and E-businesses is that __________.
A. manufacturing is not as important as it used to be
B. there has been a considerable increase of productivity over the years
C. fewer people are needed in factories
D. many states that look to growing sectors are now outside of manufacturing
8. It can be inferred from the article that the author’s attitude towards the New Economy is __________.
A. negative
B. objective
C. subjective
D. positive
商务英语试题答案
I.中文翻译（每题3分）
1.Mergers and acquisitions （需会，若拼写有误是OK的）
2.Business cycle （需会）
3.Listed company 或者public company （尽量要求写对）
4.Bubble economy （需会）
5.Share （必会题）
6.Euro bond market （应答对至少一个词）
7.Auditing （需会）
8.Trade barriers （需会）
9.Import （必会题）
10.Export （必会题）
II.英文翻译（每题3分）
1.欧洲联盟（必会题）
2.风险投资商（需会，该题答对证明确实学过贸易英语）
3.促销政策（必会题）
4.营销环境（必会题）
5.银行结单或者银行账单（必会题）
6.风险投资（资本）（需会）
7.消费者行为（必会）
8.市场划分（需会）
9.短期投资（需会）
10.工会（需会）
III.阅读题（每题5分）
1 D
2 B
3 A
4 C
5 B
6 D
7 B
8 D
BEC商务英语高级真题及答案(5)
BEC商务英语高级真题及答案(5) In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life. Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the
商务英语试题
镇原职专17级商务英语班商务英语期末试题（卷）I. Choose the best answer. ( )1. September 10th is ____in China. A. Teacher's Day B. Teachers'Day C. Teacher Day D. ( )2. ____ trees have been planted in our school in the past 10 years. A.Thousands of B. Two thousands C. Thousand of D. Two thousand o ( ) have never seen ____ interesting film. A. such B. such an C. so D. such a ( ) 4. They asked___ to do the work. A.you, he and I B. you, him and me C. I, you and he D. me, you and him ( ) 5. This book is____ that one, but____ than that one. A. as difficult as; expensive B. as more difficult as; more C. as difficult as; more expensive D. more difficult as; as ( ) 6. He speaks English___his aunt. A. as good as B. as well as C. as better as D. as best ( )7. Children get gifts ____ Christmas and ____ their birthdays. ; on B. at; on C. in; in D. in; on ( ) 8. HecanspeakEnglish_______Chinese. B.also C.so D.and ( )9. — ______you help me carry these books —Sure. A. Should B. Could C. May D. Must ( )10. —Must I finish my homework today, —No, you you have to finish it tomorrow. ’t B. needn’t C. may not D. can’t ( ) uncle together with his two children every morning. running running to run to run ( ) 12. English ____ in Canada. A. speaks B. are spoken C. is speaking D. is spoken ( ) 13. A new house ___ at the corner of the road. A. is building B. is being built C. been built D. be building ( ) 14. Where ___ these boxes made A. Was B. were C. is D. am ( ) 15. The flowers ___ often. A. must be water B. must be watered C. must watered D. must water
商务英语期末复习
freelance 自由职业的[?fri:lɑ:ns] You sell your work or services to a number of different companies. 自由职业 你把你的工作或服务卖给许多不同的公司 teleworking 远程工作；在家办公; You work for a company from home via email,phone or the Internet电子办公 你在家中通过电子邮件、电话或互联网为一家公司工作， job-sharing 分担工作制 You do your job for part of the week and another person does it for the other part. 分担工作 你在这周做了你的这份工作的一部分，另一个人做另一部分 shift work 换班工作 You work during different parts of the day(eg nights).轮班工作 你在一天中的不同时段工作（如夜班） part-time 兼职;半日工作 You only work for some ot the week(not full-time).兼职工作 你只工作了一周（不是全职）。 temping 打临时工，做临时工作，打零工 You work for different companies for a short time without a permanent contract.临时工作 你在不同的公司工作很短的时间没有一个永久的合同。 c onsultancy 顾问工作，顾问职位; 咨询公司; [k?n?s?ltnsi:] You aren’t employed by a company,but are paid to give specialist advice.顾问公司；咨询公司 你不是受雇于公司，但支付给专业的意见 flextime 弹性上班制; You work a number of hours per week or month but you decide when you start or finish.弹性制 你每周工作几个小时或一个月，但你决定当你工作的起始时间 hot-desking 办公桌轮用制（按需要或依照轮流制度分配办公桌，而不是给每位员工桌子）; You don’t have a permanent place or office to work at,but you find a place to work when you arrive.办公桌轮用 你没有一个固定的办公地点，但当你需要办公室可以找到一个办公地点 How to job - share Wouldn't it be nice if the working week finished on Wednesday? With a job-share it can. Here's the essential guide to making it work. 如果工作都在星期三完成，那岂不是很好吗？有工作共享就可以做到。这里是使它工作的基本指南。 (0) Find the perfect partner Find someone you like. 'Be prepared to communicate and share credit and blame,says Carol Savage, the managing director of Flexecutive, a flexible working consultancy.
国家开放大学《商务英语3》形考任务1参考答案
国家开放大学《商务英语3》形考任务（单元测试1）参考 答案 一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分） 1、—Why did you choose our company? —__________________________ A. Please speak up a little bit. B. I'm afraid I can't understand you. C. Sorry, I didn't catch that. Would you say it again? 2、—Can you show me the schedule? —__________________________. A. You won't miss the plane B. Sure, a tight schedule as usual C. Don't worry. I can help you with that 3、I was __________ devising sales strategies and targets for the West Region. A. responsible with B. responsible for C. responsible in 4、The following hints may help you stay energized, or at least ___________ until you can make the time for rest. A. get you going
B. get you go C. get you gone 5、I led and _________a sales team of 20 people. A. suggested B. motivated C. moved 6、Good manners may be varied ________cultural backgrounds. A. since B. because C. due to 7、Is ________ possible to take a 10-minute break during the meeting tomorrow morning? A. now B. that C. it 8、—You need to pay a visit to our important customers from Chamberlain Automation Systems Company in Washington. —_____________________________ A. Sorry, can you repeat the name of the company? B. Can't you repeat the name of the company? C. What's the name of the company? 9、—Morning, Maggie. Could you talk briefly about your career
商务英语试题及答案
商务英语试题 I.Translate the following terms into English (30%): 1) 兼并 2) 商业周期 3) 上市公司 4) 泡沫经济 5) 股份 6) 欧洲债券市场 7) 审计 8) 贸易壁垒 9) 进口（贸易中） 10)出口（贸易中） II.Translate the following terms into Chinese(30%): 1) EU 2) VC 3) promotion policy 4) marketing environment 5) bank statement 6) venture capital 7) buyer behavior 8) market segment 9) liquid investment 10) trade union
III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
商务英语测试题
暑期学习阶段测试三 （基础知识与商务英语衔接卷） （总分：100分）得分：一、词汇（20） （1）按要求写词语 low（反义词）----- full（反义词）---- beautiful（比较级）------- fat（最高级）----- 304（英文）------ in the 1290s（中文）----- 第二十九（英文）------ 第五（英文）---- one to one（用数字表时间）----- Three quarters past twelve （用数字表时间）------ 10:11（英文表示时间）----- 在七月一日（英文）----- ten point 0 two（小数）----- a quarter（分数）------ (2)翻译下列短语或词语 take a message ----- place an order---- Russia ----- New Zealand------ Peru---- M oscow---- 二句子应用（2’*10=20） 中译英 1.这不是我的行李，是她的。
2.我会尽快让他知道这个消息。 3.弹钢琴对我来说是很容易的。（It's +adj. for sb. to do sth.） 4.越快越好。 5. 你知道他什么时候回来吗？ 英译中 6.Do I need a reservation for the dining car? 7. Which would you prefer, a smoking seat or a non-smoking seat? 8. May I see a timetable? 9 Could you tell me my reservation number, please? 10 Will this flight leave on time? 三英语应用及常识题（30’） 中英互译1 Water boils at one hundred degrees centigrade．
商务英语期末考试参考答案
商务英语期末考试参考答案 说明：商务英语期末考试有五种题型： 一、中英短语互译已经全部总结，见下文 二、问答题已经提供了参考答案，仅供参考，见下文 三、案例分析题请根据题目要求自行准备 四、英语段落翻译中文已经注明，请自己翻看商务英语教程 五、写作请根据题目要求自行准备 1、中英短语互译（详见商务英语课件——每个PPT中的短语部分） PPT1： 1. individual proprietorship个体经营，独资企业 2. convertible bonds 可转换债券 3. memorandum of association 公司章程 4. monopolistic competition 垄断竞争 5. business credit 商业信用 1. 财政资源 financial resources 2. 有限责任公司 limited company 3. 销售收入 sales revenue 4. 有形商品 tangible goods 5. 流动资金 working capital PPT2： 1. flexible manufacturing system 弹性生产系统 2. fractional reserve system 部分准备金制度
3. credit instruments 信用工具，信用票据 4. bull market/bear market 牛/熊或多头/空头市场 5. manufacturing process 制造工艺 1. 厂址选择 facility location 2. 库存控制 inventory control 3. 总支出 aggregate expenditures 4. 股权证/权益证 equity instruments 5. 财务管理 financial management PPT3： 1. performance appraisal 绩效/业绩评估 2. promotion-from-within 内部提拔 3. skills inventory 技术库存 4. macroeconomic ramification 宏观经济衍生物/结果 5. closed-end fund 封闭式基金 1. 项目生命周期 project life cycle 2. 软技能和硬技能 soft skills and hard skills 3. 补偿制度 compensation system 4. 开放式基金 open-ended fund 5. 优先股 preferred stock PP4： 1. profit-oriented objective 利润导向的目标 2. marketing intermediary 营销代理商
商务英语试题及答案春
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.
国际商务英语初级试卷习题及参考含答案.docx
★绝密·考试前严禁任何人翻阅 全国外经贸从业人员考试 国际商务英语等级考试（初级） 试题册 考试时间： 2014 年 5 月 31 日09:30-11:30 ※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※ 考生姓名： 准考证号： 考点（考区）： 注意事项 （答一、考生将姓名、身份证号、考试项目、考点（考区）、准考证号填涂在试题册及答题卡 题纸）相应位置。 二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应 位置，写在试题册上的答案一律无效。全部答题时间为120 分钟。 三、考生在答题卡上作答时，切忌超出答题区域。如因超出区域作答导致答题卡失效，由 考生个人负责。客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作 答。凡因题号不清导致考试成绩有误，由考生个人负责。 四、考生不得将试题册、答题卡（答题纸）带出考场。考试结束，监考员收卷后考生方可 离开考场。 五、考生注意对自己的答案保密。若被抄袭，一经发现，后果自负。
★ 请将答案写在答题卡上，答案写在试卷上无效。 一、客观题（本大题有60 小题，每小题 1 分，共 60 分） [1-20] Listening: 20%（听力，20分） Section A Directions: Listen to the following dialogue and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. Mike: It would be nice to see you again, Mary. Are you free on Sunday evening? Mary: I ’m sorry, I ’m not. I ’ve got to visit my aunt1. Mike: Oh, that s’a pity. Monday ’s difficult for me. What about Tuesday evening? Mart: Tuesday ’s bad for me as well. I ’ve got to go to a meeting. Mike: Wednesday then? Mary: No, Wednesday’s out for me, I’m afraid. I ’ve got to 2 and do some work. I really must. Mike: Oh, that ’s a shame. Well, I can’t 3Thursday. What about Friday? Mary: I ’m4sorry. I’ve got to go out for dinner on Friday. Mike: Have you got to? Can ’tyou get out of it? Mary: I ’m afraid not. I ’ve simply got to go. Mike: Well, it looks as if we’ll have to wait till next week then. Mary: Yes, I ’m sorry, Mike. Look, I must go now. I have to meet Lisa in ten minutes. Ring me next week 5 . Mike: Fine. Try and keep an evening free for me. 1． A. in the hospital B. in hospital C. in hotel D. in hostel 2． A. stay in B. staying C. stay D. sleep 3． A. make that B. make this C. make D. make it 4． A. outright B. awfully C. really D. totally 5． A. some time B. sometimes C. sometime D. some times Section B Directions: Listen to the following passage and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. For international investors, the decision to invest in a foreign country, whether to establish or 6 a plant or a sales network, or to purchase stocks or bonds, is a difficult one. Before they make the decision to invest abroad, international investors will have to make sure that the
商务英语考试试题
一、词汇词组（10个，英翻中） job title 职别 personnel manager 人事主管 packaging 包装 marketing director销售主管 publicity controller 宣传主管managing director 常务董事 layout 布局，安排，版面设计 house style 印刷风格，独特风格，排字风格 letterhead 信头 logo 专用标记，标记，商标 records for the files 文件记录 trade exhibition 商品交易展览会company stand 公司展位 delivery date 交货日期 printed matter 印刷品 relative merits 优缺点 head office 总公司 board 董事会 health and safety provisions 健康与安全规定 safety regulations 安全规程，安全规定 divisional personnel manager 部门人事主管 clerical grades 文书人员职系abbreviations 缩写，缩写词 make a firm offer 下订单 staff turnover 员工交替 parking lot 停车场 concentric circles 同心圆 fiscal year 财政年度，会计年度 Branch Offices 分支机构 General manager 总经理 marketing dept. 营销部 photocopying room 影印室 purchasing dept. 采购部 sales dept. 销售部 shipping agent 运货代理商 freight forwarder 货运代理行，转运行shipping lines 航运公司 customs officer 海关人员 duty checking 关税检查 Chamber of Commerce 商会 Certificate of Origin 货物原产地证明书insurance broker 保险经纪人 credit insurance 信用保险 Bill of Lading 提货单 Sea Waybill 海运单 Air Waybill 空运单 Shipping Note / Shipment Advice 装船通知单 Dangerous Goods Note 危险物品通知单 Certificate of Insurance 保险证明order book 订货簿 shipping date 船期，装船日期 money-back warranty 退款保证 Samples of Merchandise 货物样品 public relation 公共关系 in good shape 完整无损，处于良好状态，健康情况良好 sole supplier 唯一供给者 trade journal 行业杂志 yellow page 电话黄页 confirmed irrevocable letter of credit 不可撤销的保兑的信用证 import license 进口许可证 special introductory price 新产品特价bill of exchange 汇票 house bills 公司汇票 inventory position (BR. stock position) 库存水平 interest charges 利息费用bad debt 呆账（收不回的账） debt collection agency 债务托收代理trade&bank reference 银行征信（银行提供有关商号信誉等情况） pay-back date 付费日期 business card 名片 二、缩写（5个） PS -- postscript p.p. -- per pro (on behalf of) c.c. or cc -- Carbon copy to (often now a photocopy) – or cubic centimeters Ref. -- Reference (number) ASAP -- as soon as possible Rd -- road CEO -- chief executive officer MD -- managing director