BEC重点词汇解释
bec考试必备词汇整理版

bec考试必备词汇整理版丰富的词汇量不是一朝一夕就能练成的,需要我们日积月累的坚持,下面小编给大家带来bec考试必备词汇整理版,快来打卡学习吧。
bec考试必备词汇整理1carrier:n.运输业者,承包邮件运输的商行aircraft:n(单、复数相同)飞机 trailer:n.拖车,挂车 commitment:n承诺,承担的义务express:adj. 专门的,特别指出;adv. 用快递邮寄/送某物expedited、:n. 快件(服务)electronic tracking:电子跟踪shipment:n. 目的地shipping charge:运费 It just depends:这要根据情况来决定personal courier:私人信使reputation:信誉revenue:财政收入,税收 documentation:n. 文件approximate:adv. 大约的 v. 接近的 punctual:adv. 严守时刻的,准时的,正点的bec考试必备词汇整理2specifications:n.明确说明,(复数)说明书exworks:adv. 按工厂交货价dairy:n.乳品店adj. 乳品的availability:n.可用的,可利用的 registration:n.登记,挂号 handout:n. 印刷品 spare parts:零部件dairy products:乳制品parts list:零部件目录单tension spring:拉力弹簧grooved bearing:有槽承座level switch:电平开关factfile:资料档案get(have)a name for:以….著称description:品名,名称 approximately:adv.大约,大概bec考试必备词汇整理3recruit:n.招聘profile:n.概况vacancy:n.空职,空缺pros and cons:赞成和反对的理由appoint:v.任命external:adj. 外部的 internal:adj. 内部的 assess:v.估计,评价 employment agency:职业中介 traditionally:adv.传统的,惯例的 journal:n. 定期刊物,杂志 blue-collar:n. & adj. 蓝领(的) clerical:adj. 文书的,办事员的senior:adj. & n. 地位较高的 bilingual:adj. 两种豫园的 n.能说两种语言的人 vale:n. 谷,山谷 curriculum vitae(CV):个人履历 extract:n. 摘录 get rid of:摆脱,丢掉bec考试必备词汇整理4permanent:adj.长久的,永久的temporary:adj. 暂时的motivated:adj. 有积极性的 enthusiastic:adj. 热心的experience:adj.经验 qualification:n.资格,资格证明 marital status:婚姻状况。
BEC中级考试词汇必备

BEC中级考试词汇必备Aabroad adv. 在国外,出国,广泛流传absence n. 缺席,离开absent adj. 不在,不参与absenteeism [,æbsən'ti:izəm]n. (经常性)旷工,旷职absorb v. 吸收,减轻(冲击、困难等)作用或影响abstract n. 摘要access n. 接近(或进入)的机会,享用权v. 获得使用计算机数据库的权利accommodation n. 设施,住宿account n. 会计帐目accountancy [ə'kauntənsi]n. 会计工作accountant n. 会计accounts n. 往来帐目account for 解释,说明account executive [iɡ'zekjutiv]n.(广告公司)客户经理*accruals [ə'kru:əlz]n. 增值,应计achieve v. 获得或达到,实现,完成acknowledge v. 承认,告知已收到(某物),承认某人acquire v. 获得,得到*acquisition [,ækwi'ziʃən]n.收购,被收购的公司或股份acting adj. 代理的activity n. 业务类型actual adj. 实在的,实际的,确实的adapt v. 修改,适应adjust v. 整理,使适应administration [əd,mini'streiʃən]n. 实施,经营,行政administer v. 管理,实施adopt v. 采纳,批准,挑选某人作候选人advertise v. 公布,做广告ad n. 做广告,登广告advertisement n. 出公告,做广告advertising n. 广告业after-sales service n. 售后服务agenda [ə'dʒendə]n. 议事日程agent n. 代理人,经纪人allocate ['æləukeit]v. 分配,配给amalgamation [ə,mælɡə'meiʃən]n. 合并,重组ambition [æm'biʃən]n. 强烈的欲望,野心*amortise [ə'mɔ:taiz]v. 摊还analyse ['ænəlaiz]v 分析,研究analysis [ə'næləsis]n. 分析,分析结果的报告analyst ['ænəlist]n. 分析家,化验员annual adj. 每年的,按年度计算的annual general meeting (AGM)股东年会anticipate [æn'tisipeit]v. 期望anticipated adj. 期待的appeal n. 吸引力apply v. 申请,请求;应用,运用applicant n. 申请人application n. 申请,施用,实施appointee [ə,pɔin'ti:] n. 被任命人appraisal [ə'preizəl] n. 估量,估价appreciate v. 赏识,体谅,增值*appropriate [ə'prəuprieit]v. 拨出(款项)approve v. 赞成,同意,批准aptitude ['æptitju:d]n. 天资,才能*arbitrage [,ɑ:bi'trɑ:ʒ]n. 套利arbitration [,ɑ:bi'treiʃən]n. 仲裁*arrears [ə'riəz]n. 欠帐assemble [ə'sembl]v. 收集,集合assembly-line n. 装配线,流水作业线assess v. 评定,估价asset ['æset]n. 资产current asset n. 流动资产fixed asset n. 固定资产frozen asset n. 冻结资产intangible [in'tændʒəbl]assets n. 无形资产liquid assets n. 速动资产tangible ['tændʒəbl]assets n. 有形资产assist v. 援助,协助,出席audit n. 查账,审计automate ['ɔ:təmeit]v. 使某事物自动操作average n. 平均,平均水准awareness [ə'wɛənis]n. 意识;警觉Bbacking n. 财务支持,赞助backhander ['bæk,hændə]n. 贿赂*backlog ['bæklɔɡ]n. 积压(工作或订货)bad debt 死账(无法收回的欠款)balance n. 收支差额,余额balance of payments n. 贸易支付差额balance sheet n. 资产负债表bankrupt ['bæŋkrʌpt] adj. 破产的bankruptcy ['bæŋkrəptsi]n. 破产bank statement n. 银行结算清单(给帐户的),银行对账单bar chart n. 条形图,柱状图bargain ['bɑ:ɡin]v. 谈判,讲价base n. 基地,根据地batch [bætʃ] n. 一批,一组,一群batch production 批量生产bear market n. 熊市beat v. 超过,胜过behave v. 表现,运转behaviour [bi'heivjə]n. 举止,行为,运转情况below-the-line advertising 线下广告,尚未被付款的广告benchmark ['bentʃmɑ:k] n. 衡量标准benefit n. 利益,补助金,保险金得益fringe benefits n. 附加福利sickness ['siknis] benefit n. 疾病补助费bid n. 出价,投标takeover bid n. 盘进(一个公司)的出价bill n. 账单,票据billboard ['bilbɔ:d]n. (路边)广告牌,招贴板black adj. 违法的in the black 有盈余,贷方black list 黑名单,禁止贸易的(货物、公司及个人)名单black Monday n. 黑色星期一,指1987年10月国际股票市场崩溃的日子blue chips n. 蓝筹股,绩优股blue-collar adj. 蓝领(工人)的Board of Directors n. 董事会Bond n. 债券bonus n. 津贴,红利books n. 公司帐目book value n. 账面价值,(公司或股票)净值bookkeeper n. 簿记员,记帐人boom n. 繁荣,暴涨boost v. 提高,增加,宣扬bottleneck ['bɔtlnek]n. 瓶颈,窄路,阻碍bottom adj. 最后的,根本的v. 到达底部,建立基础bounce [bauns]v. 支票因签发人无钱而遭拒付并退回brainstorm n./v. 点子会议,献计献策, 头脑风暴branch [bræntʃ]n. 分支,分部brand n. 商标,品牌brand leader n. 占市场最大份额的品牌,名牌brand loyalty ['lɔiəlti]n. (消费者)对品牌的忠实break even v. 收支相抵,不亏不盈break even point 收支相抵点, 盈亏平衡点breakthrough n. 突破brief n. 摘要brochure [bro'ʃur]n. 小册子broker n. 经纪人,代理人bull market 牛市budget n. 预算bulk[bʌlk] n. 大量(货物)adj. 大量的bust adj. 破了产的buyout n. 买下全部产权CCAD(=Computer Aided Design) n. 计算机辅助设计call n. 打电话call on v. 呼吁,约请,拜访campaign [kæm'pein]n. 战役,运动candidate ['kændideit]n. 求职者,候选人canteen [kæn'ti:n]n. 食堂canvass ['kænvəs]v. 征求意见,劝说capacity [kə'pæsəti]n. 生产额,(最大)产量caption n. 照片或图片下的简短说明capital n. 资本,资金capture v. 赢得cash n. 现金,现付款v. 兑现cash flow n. 现金流量case study n. 案例分析catalogue ['kætəlɔɡ]n. 目录,产品目录catastrophe [kə'tæstrəfi] n. 大灾难,大祸CEO n. Chief Executive Officer(美)总经理chain n. 连锁店challenger ['tʃælindʒə]n. 挑战者channel ['tʃænəl]n. (商品流通的)渠道charge n. 使承担,要(价),把……记入(账册等)chart n. 图表checkout n. 付款台chief adj. 主要的,首席的,总的CIF, c.i.f. 成本保险费加运费circular ['sə:kjulə]n. 传阅的小册子(传单等)circulate ['sə:kjuleit]v. 传阅claim [kleim]n./v. 要求,索赔client ['klaiənt]n. 委托人,顾客cold adj. 没人找上门来的,生意清淡的commercialise [kə'mə:ʃəlaiz]v. 使商品化commission [kə'miʃən]n. 佣金*commitment [kə'mitmənt]n. 承诺commodity [kə'mɔditi]n. 商品,货物company n. 公司limited (liability) company (ltd.) 股份有限公司public limited company (plc) n. 股票上市公司compensate ['kɔmpenseit]v. 补偿,酬报compensation [,kɔmpen'seiʃən]n. 补偿,酬金compete v. 比赛,竞争competition n. 比赛,竞争competitor n. 竞争者,对手competitive [kəm'petitiv]adj. 竞争性的component [kəm'pəunənt]n.机器元件、组件、部件,部分concentrated marketing n. 集中营销策略condition n. 条件,状况*configuration n. 设备的结构、组合conflict ['kɔnflikt]n. 冲突,争论*conglomerate [kən'ɡlɔməreit]n. 综合商社,多元化集团公司*consolidate [kən'sɔlideit]v. 帐目合并*consortium [kən'sɔ:tjəm]n. 财团constant adj. 恒定的,不断的,经常的consultant n. 咨询人员,顾问,会诊医生consumables [kən'su:məbəl]n. 消耗品consumer durables ['djurəblz]n. 耐用消费品(如:洗衣机)consumer goods n. 消费品,生活资料*contingency [kən'tindʒənsi]n. 意外事件continuum [kən'tinjuəm]n. 连续时间contract n. 合同,契约contractor ['kɔntræktə]n. 承办商,承建人contribute v. 提供,捐献contribution n. 贡献,捐献,税conversion [kən'və:ʃən]n. 改装,改造conveyor n. 运送,传递,转让core time n. (弹性工作制的)基本上班时间(员工于此段时间必须上班,弹性只对除此以外的时间有效)cost n. 成本fixed costs 固定成本running costs 日常管理费用variable costs 可变成本cost-effective ['kɔsti'fektiv]adj. 合算的,有效益的costing n. 成本计算,成本会计credit n. 赊购,赊购制度credit control 赊销管理(检查顾客及时付款的体系)letter of credit 信用证credit limit 赊销限额credit rating 信贷的信用等级,信誉评价creditor n. 债权人,贷方*creditworthiness ['kɔsti'fektiv]n. 信贷价值,信贷信用crisis n. 危机,转折点critical adj. 关键的*critical path analysis n. 关键途径分析法currency n. 货币,流通current adj. 通用的,现行的Current account 往来帐户,活期(存款)户current assets n. 流动资产current liabilities [,laiə'bilitis]n. 流动负债customise ['kʌstəmaiz]v. 按顾客的具体要求制造(或改造等);顾客化cut-throat adj. 残酷的,激烈的cut-price a. 削价(出售)的CV(=curriculum vitae) n. 简历,履历*cycle time n. 循环时间Ddamages n. 损害,损失deadline n. 最后期限deal n. 营业协议,数量v. 交易dealer ['di:lə]n. 商人debit n. 借方,欠的钱v. 记入帐户的借方debt n. 欠款,债务to get into debt 负债to be out of debt 不欠债to pay off a debt 还清债务debtor n. 债务人aged debtors 长期债务人declare [di'klεə]v. 申报,声明decline [di'klain] n./v. 衰退,缓慢,下降decrease v. 减少deduct v. 扣除,减去default n. 违约,未履行defect n. 缺陷defective [di'fektiv]adj. 有缺点的defer v. 推迟deferred [di'fə:d]payments n. 延期支付deficit n. 赤字delivery cycle n. 交货周期*demand management n. 需求规化demotivated [di:'məutiveit]adj. 消极的,冷谈的deposit n. 储蓄,预付(定金)depot n. 仓库depreciate [di'pri:ʃieit]v. 贬值,(对资产)折旧depressing adj. 令人沮丧的deputy n. 代理人,副职,代理devalue v. 货币贬值(相对于其它货币)diet n. 饮食,食物,特种饮食differentiation [,difərenʃi'eiʃən]n. 区分,鉴别dimensions n. 尺寸,面积,规模direct v 管理,指导director n. 经理,主管Managing Director n. 总经理direct cost n. 直接成本direct mail n. (商店为招揽生意而向人们投寄的)直接邮件direct selling n. 直销,直接销售directory n. 指南,号码簿discount n. 折扣,贴现dismiss v. 让……离开,打发走dismissal [dis'misəl]n. 打发走dispatch [dis'pætʃ]n./v. 调遣display n./v. 展出,显示dispose v. 安排,处理(事务)dispose of 去掉,清除distribution n. 分配,分发,分送产品*diversify [dai'və:sifai]v. 从事多种经营;多样化divest [dai'vest]v. 剥夺dividend ['dividend]n. 股息,红利,年息division n. 部门*dog n. 滞销品down-market a./ad. 低档商品的*down-time/downtime n. 设备闲置期DP(=Data Processing) n. 计算机数据处理,计算机数据处理部门dramatic [drə'mætik]adj. 戏剧性的drive n. 积极性,能动性due adj. 应付的,预期的dynamic [dai'næmik]adj. 有活力的Eearnings n. 工资efficiency [i'fiʃənsi]n. 效率endorse v. 背书,接受engage v. 雇用entitle v. 授权entitlement [in'taitlmənt]n. 应得的权利holiday entitlement n. 休假权equity n. 股东权益equity capital n. 股本equities 普通股,股票estimated ['estimetid]demand n. 估计需求evaluate v. 估价,评价eventual adj. 最终的exaggerate [iɡ'zædʒəreit]v. 夸张exceed [ik'si:d]v. 超过exhibit [iɡ'zibit]n. 展览,表现expenditure [iks'penditʃə]n. 花费,支出额expense n. 费用,支出expense account n. 费用帐户expenses n. 费用,业务津贴expertise [,ekspə:'ti:z]n. 专长,专门知识和技能*exposure [ik'spəuʒə]n. 公众对某一产品或公司的知悉;广告所达到的观众总数Ffacilities n. 用于生产的设备、器材facilities layout ['leiaut]n. 设备的布局规化、计划facilities location n. 设备安置*factoring n. 折价购买债券*fail-safe system n. 安全系统feasibility [,fi:zə'biliti]study n. 可行性研究feedback n. 反馈,反馈的信息field n. 办公室外边,具体业务file n. 文件集,卷宗,档案,文件v. 把文件(或资料)归档fill v. 充任finance n. 资金,财政v. 提供资金financial adj. 财政的financing n. 提供资金,筹借资金finished goods n. 制成品firm n. 公司fire v. 解雇fix v. 确定,使固定在fix up v. 解决,商妥fiscal [fiskəl]adj. 国库的,财政的*flagship ['flæɡʃip]n. 同类中最成功的商品,佼佼者flexible ['fleksibl]adj. 有弹性的,灵活的flextime ['fleks,taim]n. 弹性工作时间制flier['flaiə] (=flyer) n. 促销传单float v. 发行股票flop n. 失败flow shop n. 车间fluctuate v. 波动,涨落,起伏FOB, f.o.b n. 离岸价*follow-up n. 细节落实,接连要做的事forecast v. 预测four P's 指产品PRODUCT、价格PRICE、地点PLACE、促销PROMOTION framework ['freimwə:k]n. 框架,结构*franchise ['fræntʃaiz]n. 特许经销权v. 特许经销,给予特许经销权franchisee [,fræntʃai'zi:]n. 特许经营人franchiser ['fræntʃaizə]n. 授予特许经营权者fraud n. 欺骗*freebie ['fri:bi:]n. (非正式的)赠品,免费促销的商品freelance ['fri:'lɑ:ns]n.& adj. 自由职业者(的)funds n. 资金,基金futures ['fju:tʃəz]n. 期货交易Ggap n. 缺口,空隙*gearing ['ɡiəriŋ]n. 配称(即定息债务与股份资本之间的比率)*gimmick ['ɡimik]n. 好主意,好点子goal n. 目标going adj. 进行的,运转中的going rate n. 产品的市场价格goods n. 货物,商品goodwill ['ɡud'wil]n. 声誉*go public v. 首次公开发行股票grapple ['ɡræpl]with v. 与……搏斗,尽力解决grievance ['ɡri:vəns]n. 申诉,抱怨gross adj. 总的,毛的gross margin ['mɑ:dʒin]n. 毛利率gross profit n. 毛利gross yield n. 毛收益gradually ['grædjuəli]adv. 逐渐地group n. (由若干公司联合而成的)集团grow v. 增长,扩大growth n. 增长,发展guarantee [,ɡærən'ti:]n. 保证,保单guidelines n. 指导方针,准则Hhand in v. 呈送hand in one's notice 递交辞呈handle v. 经营*hands on adj. 有直接经验的hard sell n. 强行推销hazard ['hæzəd]n. 危险,危害行为head n. 主管,负责health and safety n. 健康和安全*hedge n. 套期保值hidden adj. 隐藏的,不明显的hierarchy ['haiə,rɑ:ki]n. 等级制度,统治集团,领导层hire v. 雇用hire purchase ['pə:tʃəs]n. 分期付款购物法hit v. 击中,到达holder n. 持有者holding company n. 控股公司hostile ['hɔstail]adj. 不友好的,恶意的HRD n. 人力资源发展部human resources n. 人力资源*hype n. 天花乱坠的(夸张)广告宣传Iimpact n. 冲击,强烈影响implement ['implimənt]v. 实施,执行implication [,impli'keiʃən]n 隐含意义incentive [in'sentiv]n. 刺激;鼓励income n. 工资或薪金收入,经营或投资的收入earned income 劳动收入,劳动所得unearned income 非劳动收入,投资所得increment ['inkrimənt]v. 定期增加incur v 招致,承担*indemnity [in'demnəti]n. 偿还,赔偿index ['indeks]n. 指数,索引retail price index 零售价格指数indirect costs n. 间接成本induction [in'dʌkʃən]n. 就职industrial adj. 工业的industrial action n. (罢工、怠工等)劳工行动industrial relations n. 劳资关系inefficiency [,ini'fiʃənsi]n. 低效率,不称职inflate [in'fleit]v. 抬高(物价),使通货等)膨胀inflation n. 通货膨胀*infringe [in'frindʒ]v. 违法,违章initial [i'niʃəl]adj. 初步的innovate ['inəuveit]v. 革新input n. 投入insolvent [in'sɔlvənt]adj. 无清偿力的installment [in'stɔ:lmənt]n. 部分,分期付款insure v. 给……保险,投保insurance [in'ʃuərəns] n. 保险interest n. 利息,兴趣interest rate n. 利率interim ['intərim]n. 中期,过渡期间intermittent [,intə'mitənt]production n. 阶段性生产interview n./v. 面试interviewee [,intəvju:'i:]n. 被面试的人interviewer n. 主持面试的人,招聘者introduce v. 介绍,提出*inventory ['invəntəri]n. 库存buffer ['bʌfə]inventory n. 用于应付突发性需求的存货capacity inventory n. 用于将来某时使用的存货cycle inventory n. 循环盘存decoupling [di:'kʌpliŋ]inventory n. 保险性存货(以应付万一)finished goods inventory n. 制成品存货(盘存)pipeline ['paip,lain]inventory n. 在途存货raw materials inventory n. 原材料存货work-in-progress inventory n. 在制品盘存(存货)invest v. 投资investment n. 投资investor n. 投资者invoice n. 发票v. 给(某人)开发票irrevocable [i'revəkəbl]adj. 不可撤消的,不能改变的issue n. 发行股票* rights issue n. 优先认股权IT=Information Technology 信息技术item n. 货物,条目,条款Jjob n. 工作job description 工作说明,职务说明*job lot n. 一次生产的部分或少数产品job mobility 工作流动job rotation [rəu'teiʃən]工作轮换job satisfaction 工作的满意感(自豪感)*job shop n. 专门车间jobbing ['dʒɔbiŋ]n. 为一次性的或小的订货需求而特设的生产制度joint adj. 联合的joint bank account (几个人的)联合银行存款帐户journal ['dʒə:nəl]n. 专业杂志*jurisdiction [,dʒuəris'dikʃən]n. 管辖(权)junk bonds n. 低档(风险)债券,垃圾债券junk mail n. (未经收信人要求的)直接邮寄的广告宣传*just-in-time n. 无库存制度Kkey adj. 主要的,关键的knockdown adj. (价格)很低的know-how n. 专门技术Llabel n. 标签,标牌v. 加标签,加上标牌labour n. 劳动,工作,劳动力labour market 劳动力市场labour relations 劳资关系labour shortage 劳动力短缺*launch v. 在市场推出一种新产品n. 新产品的推出lay-off/layoff n./v. 临时解雇layout n. 工厂的布局lead v. 领先,领导lead time n. 完成某项活动所需的时间leaflet ['li:flit]n. 广告印刷传单lease n. 租借,租赁物legal adj. 合法的lend v. 出借,贷款lessee [le'si:]n. 承租人lessor [le'sɔ:] n. 出租人*ledger ['ledʒə]n. 分类帐nominal ledger n. 记名帐purchase ledger n. 进货sales ledger n. 销货帐*leverage ['li:vəridʒ]n. 杠杆比率liability [,laiə'biləti]n. 负债liabilities n. 债务licence(US: license) n. 许可证license v. 许可,批准life cycle n. 寿命周期likely adj. 可能的*line process 流水线(组装)link n. 关系,联系,环liquid ['likwid]adj. 易转换成现款的liquidate ['likwideit]v. 清算*liquidity [li'kwidəiti]n. 拥有变现力liquidation [,likwi'deiʃən]n. 清理(关闭公司),清算liquidator ['likwideitə]n. 清算人,公司资产清理人listed adj. 登记注册的listing n. 上市公司名录literature ['litərətʃə]n. (产品说明书之类的)印刷品,宣传品litigate ['litiɡeit]v. 提出诉讼loan n./v. 贷款,暂借logo n. 企业的特有标记lose v. 亏损loser n. 失败者loss n. 损失lot n. 批,量loyalty ['lɔiəlti]n. 忠诚,忠实Mmagazine n. 杂志,期刊mailshot ['meilʃɔt]n. 邮购maintain v. 维持,保持maintenance ['meintənəns]n. 维持,坚持major adj. 重大的,主要的,较大的majority [mə'dʒɔriti]shareholding 绝对控股make n. 产品的牌子或型号make-to-order adj. 根据订货而生产的产品make-to-stock adj. 指那些在未收到订货时就已生产了的产品management n. 管理,管理部门middle management n. 中层管理人员senior management n. 高层管理人员managerial [,mæni'dʒiəriəl]adj. 管理人员的,管理方面的manager n. 经理plant manager n. 工厂负责人line manager n. 基层负责人staff manager n. 部门经理助理management accounts n. 管理帐目matrix ['meitriks]management n. 矩阵管理*management information system(MIS) n. 管理信息系统manning n. 人员配备manpower n. 劳动力manpower ['mæn,pauə] resources n. 劳动力资源manual ['mænjuəl]adj. 体力的,人工的,蓝领的manufacture v. (用机器)制造manufacturer n. 制造者(厂、商、公司)manufacturing adj. 制造的manufacturing industry 制造业margin n. 利润gross margin n. 毛利率net margin n. 净利润mark-up v. 标高售价,加价market n. 市场;产品可能的销量down market adv./adj. 低档商品/地的up market adj./adv. 高档商品的/地marketing mix n. 综合营销策略,指定价、促销、产品等策略的配合market leader n. 市场上的主导公司*market niche n. 小摊位,专业市场的一个小部分market penetration [,peni'treiʃən]n. 市场渗入market segmentation[,seɡmən'teiʃən]市场划分market share n. 市场占有率,市场份额*mass-marketing n. 大众营销术*master production schedule n. 主要生产计划*material requirements planning(MRP) n. 计算生产中所需材料的方法*materials handling n. 材料管理,材料控制maximise ['mæksimaiz]v. 使增至最大限度、最大化measure n. 措施,步骤media n. 新闻工具,传媒mass media 大众传媒(如电视、广播、报纸等)merchandising ['mə:tʃəndaiziŋ]n. (在商店中)通过对商品的摆放与促销进行经营merge v. 联合,合并merger n. (公司,企业等的)合并merit ['merit]n. 优点,值得,应受method study n. 方法研究middleman n. 中间人,经纪人full milk n. 全脂牛奶skimmed milk n. 脱脂乳minimise v. 使减至最小限度,最小化*mission ['miʃən] n. 公司的长期目标和原则mobility [məu'biləti]n. 流动性,可移性moderately ['mɔdərətli]adv. 中等地,适度地monopoly [mə'nɔpəli]n. 垄断,独占mortgage ['mɔ:ɡidʒ]n./v. 抵押motivate ['məutiveit]v. 激励,激发……的积极性motivated adj. 有积极性的motivation [,məuti'veiʃən]n. 提供动机,积极性,动力motive n. 动机Nnegotiate [ni'ɡəuʃieit]v. 谈判negotiable [ni'ɡəuʃiəbl]adj. 可谈判的,可转让的net adj. 净的,纯的network n. 网络*niche nitʃ]n. 专业市场中的小摊位notice n. 通知,辞职申请,离职通知Oobjective n. 目标,目的obsolete ['ɔbsəli:t]adj. 过时的,淘汰的,废弃的offer n. 报价,发盘offer v. 开价off-season adj./adv. 淡季的off-the-shelf adj. 非专门设计的off-the-peg adj. 标准的,非顾客化的opening n. 空位operate v. 操作,经营,管理operating profits 营业利润*operations chart n. 经营(管理)表*operations scheduling n. 生产经营进度表opportunity n. 机会*optimize ['ɔptimaiz]v. 优化option n. 选择权share option n. 期权organigram n. 组织图organisation chart n. 公司组织机构图orient ['ɔ:riənt]v. 定向,指引orientation [,ɔ:rien'teiʃən]n. 倾向,方向;熟悉,介绍情况outcome n. 结果outlay n. 开销,支出,费用*outlet n. 商店a retail outlet 零售店outgoings n. 开支,开销outlined adj. 概括,勾勒的草图output n. 产量*outsource v. 外购产品或由外单位制做产品outstanding adj. 未付款的,应收的over-demand n. 求过于供overdraft n. 透支overdraft facility 透支限额overdraw [,əuvə'drɔ:]v. 透支*overhead costs n. 营业成本*overheads n. 企业一般管理费用overpay n. 多付(款)overtime n. 加班overview n. 概述,概观owe v. 欠钱,应付Pp.a.(=per annum) n. 每年packaging n. 包装物;包装parent ['pεərənt]company n. 母公司,总公司part-time adj. 部分时间工作的,业余的participate [pɑ:'tisipeit]v. 参加,分享(in) partnership n. 合伙(关系),合伙,合伙企业patent n. 专利pay n. 工资,酬金v. 付钱,付报酬take-home pay 实得工资payroll n. 雇员名单,工资表peak n. 峰值,顶点penetrate ['penitreit]v. 渗透,打入(市场)penetration [,peni'treiʃən]n. 目标市场的占有份额pension n. 养老金,退休金perform v. 表现,执行performance n. 进行,表现工作情况performance appraisal [ə'preizəl]n. 工作情况评估perk n. 额外待遇(交通、保健、保险等)personnel n. 员工,人员*petty cash n. 零用现金phase out n. 分阶段停止使用*pick v. 提取生产用零部件或给顾客发货* picking list n. 用于择取生产或运输订货的表格pie chart n. 饼形图pilot ['pailət]n. 小规模试验pipeline ['paip,lain]n. 管道,渠道plant capacity n. 生产规模,生产能力plot [plɔt]v. 标绘,策划*plough [plau]back n. 将获利进行再投资* point of sale (POS) n. 销售点policy n. 政策,规定, 保险单*portfolio [pɔ:t'fəuljəu]n. (投资)组合*portfolio management n. 组合证券管理post n. 邮件,邮局;职位position n. 职位potential [pəu'tenʃəl]n. 潜在力,潜势power n. 能力purchasing power 购买力PR=Public Relations 公共关系*preference ['prefərəns]shares n. 优先股price n. 价格market price 市场价,市价retail price 零售价probation [prəu'beiʃən]n. 试用期product n. 产品production cycle n. 生产周期production schedule n. 生产计划product life cycle n. 产品生命周期product mix n. 产品组合(种类和数量的组合)productive [prəu'dʌktiv] adj. 生产的,多产的*profile ['prəufail]n. 简介形象特征profit n. 利润operating profit n. 营业利润profit and loss account n. 损益帐户project v. 预测promote v . 推销promotion n. 提升,升级proposal [prəu'pəuzəl]n. 建议,计划prospect n. 预期,展望prospectus [prəu'spektəs]n. 计划书,说明书prosperity [prɔs'periti]n. 繁荣,兴隆prototype ['prəutətaip]n. 原型,样品*publicity [pʌb'lisiti]n. 引起公众注意public adj. 公众的,公开的go public 上市public sector 公有企业publicity n. 公开场合,名声,宣传publics n. 公众,(有共同兴趣的)一群人或社会人士punctual ['pʌŋktjuəl]adj. 准时的punctuality [,pʌŋktju'æliti]n. 准时purchase v. & n. 购买purchaser ['pə:tʃəsə]n. 买主,采购人QQC(=Quality Circle) n. 质检人员qualify v. 有资格,胜任qualified ['kwɔlifaid]adj. 有资格的,胜任的,合格的qualification [,kwɔlifi'keiʃən]n. 资格,资格证明quality n. 质量quality assurance [ə'ʃuərəns]n. 质量保证quality control 质量控制,质量管理quarterly adj./adv. 季度的,按季度questionnaire [,kwestʃə'nεə]n. 调查表,问卷quote [kwəut]n. 报价,股票牌价quotation [kwəu'teiʃən]n. 报价,股票牌价RR&DResearch and Development 研究与开发radically ['rædikəli]adv. 根本地,彻底地raise n. (美)增加薪金v. 增加,提高;提出,引起range n. 系列产品rank n./v. 排名rapport [ræ'pɔ:t]n. 密切的关系,轻松愉快的气氛rate n. 比率,费用fixed rate 固定费用,固定汇率going rate 现行利率,现行汇率rating 评定结果ratio n. 比率rationalise ['ræʃənəlaiz]v. 使更有效,使更合理raw adj. 原料状态的,未加工的raw material n. 原材料receive v. 得到receipt n. 收据receiver n. 接管人,清算人accounts receivable [ri'si:vəbl]应收帐receivership n. 破产管理recession n. 萧条reckon v. 估算,认为recognise [ri'si:vəʃip]v. 承认reconcile ['rekənsail]v. 使……相吻合,核对,调和recoup [ri'ku:p]v. 扣除,赔偿recover v. 重新获得,恢复recovery [ri'kʌvəri]n. 重获,恢复recruit [ri'kru:t]v. 招聘,征募n. 新招收的人员recruitment [ri'kru:tmənt]n. 新成员的吸收red n. 红色in the red 赤字,负债reduce v. 减少reduction [ri'dʌkʃən]n. 减少redundant [ri'dʌndənt]adj. 过多的,被解雇的redundancy [ri'dʌndənsi]n. 裁员,解雇reference ['refərəns]n. 参考,参考资料reference number (Ref. No.) 产品的参考号码refund [ri'fʌnd]n./v. 归还,偿还region n. 地区*reimburse [,ri:im'bə:s]v. 偿还,报销reject n./v. 拒绝reliability [ri,laiə'biləti]n. 可靠性relief n. 减轻,解除,救济relocate [,ri:ləu'keit]v. 调动,重新安置remuneration [ri,mju:nə'reiʃən]n. 酬报,酬金rent v. 租n. 租金rep (代表)的缩写report to v. 低于(某人),隶属,从属reposition [,ri:pə'ziʃən]v. (为商品)重新定位represent v. 代表,代理representative [,repri'zentətiv]n. 代理人,代表reputation [,repju'teiʃən]n. 名声,声望reputable ['repjutəbl]adj. 名声/名誉好的reserves n. 储量金,准备金resign v. 放弃,辞去resignation [,reziɡ'neiʃən]n. 辞职resistance [ri'zistəns]n. 阻力,抵触情绪respond v. 回答,答复response [ri'spɔns]n. 回答,答复restore v. 恢复result/results n. 结果,效果retail n./v. 零售retailer ['ri:teilə]n. 零售商*retained earnings n. 留存收益retire v. 退休retirement [ri'taiəmənt]n. 退休return n. 投资报酬*return on investment (ROI) n. 投资收入,投资报酬revenue ['revənju:]n. 岁入,税收review v./n. 检查reward n./v. 报答,报酬,奖赏*rework v. (因劣质而)重作risk capital n. 风险资本rival n. 竞争者,对手adj. 竞争的rocket ['rɔkit]v. 急速上升,直线上升,飞升ROI Return on Investment 投资利润roughly adv. 粗略地round adj. 整数表示的,大约round trip 往返的行程royalty ['rɔiəlti]n. 特许权,专利权税run v. 管理,经营running adj. 运转的Ssack v. 解雇sales force 销售人员sample n. 样品v. 试验;抽样检验*saturation [,sætʃə'reiʃən]n. (市场的)饱和(状态)saturate ['sætʃəreit]v. 饱和save v. 节省,储蓄savings ['seiviŋz]n. 存款scale n. 刻度,层次scapegoat ['skeipɡəut]n. 替罪羊scare adj. 缺乏的,不足的*scrap n. 废料或废品seasonal ['si:zənəl] adj. 季节性的section n. 部门sector n. 部门*securities [si'kjuəritis]n. 债券及有价证券segment ['seɡmənt]n. 部分v. 将市场划分成不同的部分segmentation [,seɡmən'teiʃən]n. 将市场划分成不同的部门semi-skilled [semiskild]adj. 半熟练的settle v. 解决,决定settlement n. 解决,清偿,支付service n. 服务,帮佣services n. 专业服务settle v. 安排,支付set up v. 创立share n. 股份shareholder n. 股东*shelf-life n. 货架期(商品可以陈列在货架上的时间)shift n. 轮班showroom ['ʃəuru:m]n. 陈列室simulation [,simju'leiʃən]n. 模拟shop n. 商店closed shop 限制行业(只允许本工会会员)open shop 开放行业(非会员可从事的工作)shop steward ['stju:əd]工会管事shopfloor 生产场所shortlist n. ……供最后选择的候选人名单v. 把……列入最后的候选人名单sick adj. 病的sick leave 病假sick note 病假条sick pay 病假工资sickness 生病skill n. 技能,熟巧skilled employee n. 熟练工人*skimming n. 高额定价,撇奶油式定价slogan ['sləuɡən]n. 销售口号slump [slʌmp]n. 暴跌a slump in sales 销售暴跌soft-sell n. 劝诱销售(术),软销售(手段)software n. 软件sole adj. 仅有的,单独的sole distributor 独家分销商solvent ['sɔlvənt]adj. 有偿付能力的*sourcing ['sɔ:siŋ]n. 得到供货spare part n. 零部件specification [,spesifi'keiʃən]n. 产品说明split v. 分离spokesman n. 发言人sponsor ['spɔnsə]n. 赞助者(为了商品的广告宣传)spread [spred]n. (股票买价和卖价的)差额stable adj. 稳定的staff n. 职员stag n. 投机认股者v. 炒买炒卖stagnant ['stæɡnənt]adj. 停滞的,萧条的*statute ['stætju:t]n. 成文法statutory ['stætjutəri]adj. 法定的steadily adv. 稳定地,平稳地stock n. 库存,股票stock exchange n. 证券交易所*stockbroker n. 股票经纪人stock controller 库房管理者storage n. 贮藏,库存量strategy ['strætidʒi] n. 战略*streamline ['stri:mlain]v. 精简机构,提高效率stress n. 压力,紧迫strike n. 罢工structure ['strʌktʃə]n. 结构,设备*subcontract [,sʌb'kɔntrækt]v. 分包(工程项目),转包subordinate [sə'bɔ:dinət]n. 下级adj. 下级的subscribe [səb'skraib]v. 认购subsidiary [səb'sidiəri]n. 子公司subsidise ['sʌbsidaiz]v. 补贴,资助subsidy ['sʌbsidi] n. 补助金substantially [səb'stænʃəli]adv. 大量地,大幅度地summarise ['sʌməraiz]v. 概括,总结superior n. 上级,长官supervisor ['sju:pəvaizə]n. 监督人,管理人supervisory ['sju:pə,vaizəri]adj. 监督的,管理的supply n./v. 供给,提供survey n 调查*SWOT analysis n. SWOT分析是分析一个公司或一个项目的优点、弱点、机会和风险*synergy ['sinədʒi]n. 协作Ttactic ['tæktik]n. 战术,兵法tailor ['teilə]v. 特制产品tailor made products 特制产品take on 雇用takeover ['teik,əuvə]n. 接管target ['tɑ:ɡit]n. 目标v. 把……作为目标tariff ['tærif]n. 关税;价目表task n. 任务,工作task force n. 突击队,攻关小队(为完成某项任务而在一起的一组人)tax n. 税,税金capital gains tax n. 资本收益税corporation tax [,kɔ:pə'reiʃən]n. 公司税,法人税income tax n. 所得税value added tax 增值税tax allowance 免减税tax avoidance 避税taxable ['tæksəbl]可征税的taxation [tæk'seiʃən]征税tax-deductible ['tæksdi'dʌktəbl]在计算所得税时予以扣除的telesales n. 电话销售,电话售货temporary ['tempərəri]adj. 暂时的temporary post 临时职位tender n./v. 投标territory ['teritəri]n. (销售)区域tie n. 关系,联系throughput ['θru:put]n. 工厂的总产量TQC(=Total Quality Control) n. 全面质量管理*track record n. 追踪记录,业绩trade n./v. 商业,生意;交易,经商balance of trade 贸易平衡trading profit 贸易利润insider trading 内部交易trade mark 商标trade union [treid]工会trainee n. [trei'ni:]受培训者*transaction [træn'zækʃən]n. 交易,业务transfer n./v. 传输,转让*transformation [,trænsfə'meiʃən]n. 加工transparency [træns'pærənsi]n. (投影用)透明胶片treasurer ['treʒərən. 司库,掌管财务的人*treasury ['treʒəri]n. 国库,财政部trend n. 趋势,时尚*trouble-shooting n. 解决问题turnover ['tə:n,əuvə]n. 营业额,员工流动的比率staff turnover 人员换手率stock turnover 股票换手率Uundertake v. 从事、同意做某事undifferentiated marketing [,ʌndifə'renʃieitid]n. 无差异性营销策略uneconomical ['ʌn,i:kə'nɔmikəl]adj. 不经济的,浪费unemployment n. 失业unemployment benefit n. 失业津贴unit n. 单位unit cost n. 单位成本update [ʌp'deit]v. 使现代化up to date adj./adv. 流行的,现行的,时髦的upgrade ['ʌpɡreid]v. 升级,增加upturn [ʌp'tə:n]n. 使向上,使朝上USP 唯一的销售计划Vvacancy ['veikənsi]n. 空缺vacant ['veikənt]adj. 空缺的value n./v. 价值,估价valuation [,vælju'eiʃən]n. 价值value-added n. 增加值variable ['vεəriəbl]n. 可变物variation [,vεəri'eiʃən]n. 变化,变更variety n. 多样化a variety of 多种多样的vary v. 改变,修改VAT Value Added Tax 增值税vendor ['vendɔ:]n. 卖主(公司或个人)venture ['ventʃə]n. 冒险,投机venue ['venju:]n. 地点,集合地点viable adj. 可行的viability [,vaiə'biliti]n. 可行性vision n. 设想,公司的长期目标vocation [vəu'keiʃən]n. 行业,职业vocational [vəu'keiʃənəl]adj. 行业的,职业的Wwage [weidʒ]n. (周)工资wage freeze n. 工资冻结warehouse ['wεəhaus]n. 仓库,货栈wealth n. 财富,资源wealthy ['welθi]adj. 富裕的,丰富的welfare n. 福利white-collar ['wait'kɔlə]白领阶层white goods n. 如冰箱和洗衣机等用在厨房中的产品wholesale ['həulseil]n./adj./adv. 批发wholesaler ['həul,seilə]批发商*wind up v. 关闭公司withdraw [wið'drɔ:]v. 拿走,收回,退出withdrawal [wið'drɔ:əl]n. 拿走,收回,退出wholesale ['həulseil]n./a. 批发;批发的wholesaler n. 批发商work n. 工作working conditions n. 工作条件work-in-progress n. 工作过程workload n. 工作量work order n. (包括原料、半成品、成品的)全部存货总量work station 工作位置*working capital n. 营运资本,营运资金write off v. 取消write-off n. 债务的取消Y*yield n. 有效产量Z。
最新 最全 BEC高级英语词汇大全(带音标速记版)

最新最全 BEC高级英语词汇大全(带音标速记版)(共200个) 2018.111.intangible asset[ɪnˈtændʒəbəl ˈæset] n. 无形的资产【助记】tangible 有形的,切实的;tangible asset 有形资产、intangible asset 无形资产2.fringe benefits附加福利【助记】Fringe n.adj.边缘(的);附加的;穗、刘海;v.加穗于3.currency[ˈkʌrənsi] n. 货币;通用【助记】谐音;可润色(经济)的是货币4.contribution[ˌkɔntriˈbju:ʃən] n. 贡献;捐款,捐献物;投稿【助记】contribution 贡献 contri-contry国家 bu-build 建设最后+tion。
为国家作贡献5.chart[tʃɑ:t] n. 图,图表;海图【助记】ch(谐音:查)art(艺术)。
图表是可以查看的艺术。
6.charge[tʃɑ:dʒ] vt. 索价;指控;指责;给…充电【助记】费用、索费;电荷,充电;命令;指责;控告7.candidate[ˈkændidit] n. 候选人;投考者;求职者【助记】can did ate 能做(能)吃的候选人8.bond[bɔnd] n. 联系【助记】绑的——绑在一起就是联结、联系的意思9.black list[blæk list] 黑名单,沉船登记簿,禁止贸易的名单【助记】bench+mark 椅子+记号,在椅子上刻个记号作为基准10.benchmark['bentʃmɑ:k] n. 基准点, 标准检查程序, 参照点 vt. 检测(竞争对手的产品以比较和改进自身产品)【助记】bench+mark 椅子+记号,在椅子上刻个记号作为基准11.awareness[əˈweənɪs] n. 意识【助记】ware=watch,表示"注视"。
bec核心词汇(中级)

bec核心词汇(中级)坚持就是胜利,大家一定要每天坚持背bec词汇呀,为了方便大家,下面小编已经帮大家整理好了bec中级核心词汇,一起来学习吧。
bec核心词汇(中级)1attraction:n.具有吸引力的check-in :入住登记check-out:结账离开 lounge:n.(宾馆、机场的)休息厅fitness centre:健康中心supplement:n增补informal:adj. 非正规,日常使用的 maritime:adj.海的,海上的lobby:n.(饭店、戏院的)大厅,休息室brunch:n.早午餐(晚吃的早餐,用以替代午餐),(早、午餐合二为一的)便餐well-equipped:adj.装备完善的,设备充足的inn:n.小旅馆,小酒馆sauna:n.桑拿浴,蒸汽浴 catering:n.(宴会、招待会等的)酒席承办、提供饮食及服务wharf:n.码头pier:n.码头,长提elegant:adj.高雅的,优美的infinitive:(动词)原形,不定式rush hour:交通高峰期single supplement:单人加(收费)bec核心词汇(中级)2commute:经很远的路程上下班 fuel:n.燃料 pedestrian:n.行人 pavement:n.人行道 smart card:智能卡motorway:n.高速公路gazette:n.(尤指政府的)公报stick:v.卡住,钉住 petrol:n.汽油 scheme:n.计划,方案 alternative:adj. (两种或以上)课用来代替另一个的,另外的fast lane:快车道affordable:adj. 能够负担起的 push up:使(某物的数量、价值)上涨pay-as-you-drive scheme:车辆上路收费计划park and ride:停车后再换乘公共车辆 reduce:v.缩小,减少bec核心词汇(中级)3sportswear:n.运动服装(总称) session:n.会期,一届会议guest speaker:特邀发言人findings:n.调查(或研究)结果 agenda:n.议事日程 summarize:v.概括,总结 overall:adj.总的,全面的positive:adj.积极的,有事实根据的productive:adj.多产的,富有成效的 heated:adj.热烈的bec核心词汇(中级)4well-prepared:adj.准备充分的feedback:n。
BEC商务词汇详解

1.circulation n.循环;发行额,流通,流通证券;货币【商务用语】active circulation 实际流通additional circulation 追加流通手段commodity circulation 商品流通compulsory circulation 强制流通【例句】His book has been taken out of circulation. 他的书已经不发行了。
2.civil adj.市民的;文职的;有礼貌的【相关词组】civil rights 公民权3.clause n.条款【商务用语】abandonment clause 废弃条款,弃船条款,委付条款acceleration clause 提前支付条款,加速条款accessories clause (车辆)附件条款additional clause to an agreement 合同附加条款【例句】The clause in the contract is insusceptible of another interpretation. 合同中的条款是不能有其他解释的。
4.clearing n.交换票据;清算【商务用语】exchange clearing 外汇清算international clearing 国际清算local clearings 同城票据交换bank clearing 银行之间的划拨结算,银行票据交换5.coefficient n.协同因素;系数;折算率【商务用语】actual capital coefficient 实际资本系数assurance coefficient 保险系数capital coefficient 资本占有率cost coefficient 价值系数Measuring performance 评估绩效词汇准备company performance 公司绩效performance evaluation 绩效评估annual report 年度报告pre-tax profits 税前利润supermarket chain 连锁超市breakdown 无亏损volatile 可变化的,不稳定的graph 图表bar-chart 拄形图annual report 年度报告strike action 罢工行动exchange rate 汇率disposal 出售deliver 实现balance sheet 资产负债表cash management 现金管理net cash 净现金收入exceptional items 非常项目operating margins经营利润cost-cutting measures 降低成本的措施resource efficiency programme 资源增效计划sales volume 销售量trading volume 贸易额turnover 营业额restructure 结构重组asset 资产streamline 使…有效率cash surplus 现金盈余organizational changes 公司结构变化cost-cutting measures 降低成本的措施transformation programme 改革PLC: public limited company 的缩写Net profit 净利润Earnings per share 每股收益Dividend per share 每股分红Speaking 口语练习What information is used to measure the performance of a company? Where you can find this information? 需要利用那些信息来评估公司的绩效?从那里可以得到这些信息?参考词汇和表达the company is committed to a performance management culture 公司致力于绩效管理文化performance evaluation 绩效评估performance appraisal system 绩效评估体系track performance of the company 跟踪公司的绩效a new benchmark suite 一套新饿(评估)标准standardized benchmarks to measure the performance of the company 用规范的标准来评估公司的绩效the company’s annual report 公司的年度报告the company’s data put into charts and graphs 用图表显示公司数据key performance indications include: profits, turnover, share price, sales volume, dividend, etc.衡量绩效的主要指标包括:利润,营业额,股价,销售量,红利等1. 关于股票跌涨的常用表达有:shoot up 猛涨shares peak at 股价达到高点the price collapses 股价崩盘the price falls/goes down 股票下跌shares recover 股价回升go into steady decline 股价稳步下跌share price is marginally up 股价微升share are up slightly by 1.3 pence 股票上升1.3便士Annual reports 年度报告Speaking: which company has the best results? Which has the worst? 比较上述哪家公司的绩效最好?那家最差?参考答案:The company with the best results is C. Company B made steady progress only. Companies A and D both had disappointing years. For D, trading profit fell by 7%; however, as the company was able to spend £4.8 on an acquisition, we assume profits were still reasonable. On the other hand, A made losses that were only almost balanced by gains from cost savings. Therefore, A seems to have the worst results.1. confirmWe'd like to inform you that our counter sample will be sent to you by DHL by the end of this week. Please confirm it ASAP so that we can start mass production.很高兴通知您,我们的回样将于本周末用特快专递给您。
BEC商务英语考试必备词汇详解大全

BEC商务英语考试必备词汇详解大全为了方便大家备考bec,下面小编帮大家整理好BEC商务英语考试必备词汇详解大全,望喜欢!BEC商务英语考试必备词汇详解(1)magazine advertising杂志广告刊登在杂志上的广告。
杂志可分为专业性杂志(professional magazine )、行业性杂志(trade magazine)、消费者杂志(consumer magazine )等。
由于各类杂志读者比较明确,是各类专业商品广告的良好媒介。
刊登在封二、封三、封四和中间双面的杂志广告一般用彩色印刷,纸质也较好,因此表现力较强,是报纸广告难以比拟的。
杂志广告还可以用较多的篇幅来传递关于商品的详尽信息,既利于消费者理解和记忆,也有更高的保存价值。
杂志广告的缺点是:影响范围较窄。
因杂志出版周期长,经济信息不易及时传递。
mail order advertising邮购广告在邮购目录上刊登的广告。
形式之一是由邮购商店向客户分寄或分发邮购目录,由客户按目录上的商品编号及定价,把货款汇到邮购商店,商店收到后即向客户寄发商品。
这类邮购目录有成册的,也有配合时令分季零页寄发的,在前者上刊登广告一般要收费,后者大都是免费的。
mail survey 邮寄调查将事先设计好的调查表(亦称问卷,questionnaire )投寄给调查对象,要求填好后寄回。
这种形式是在被访问者不愿面谈及其反应可能受访问者或曲解的情况下所能采取的最好办法。
问卷必须简洁,问题明了。
邮寄调查表的回收率一般较低,回收时间较迟缓。
mailing list寄发表直销需要编制寄发表。
寄发对象的名单可来自电话簿、行名录、本企业客户的名单,和广告中索取说明书的回折。
也可以收集各种协会的会员录,报刊杂志的订户名录。
国外有些会员录和订户名录可以付费购买。
maintenance advertising 维持性广告在大规模广告以后,刊登地位较不显著或时间较短的广告,以保持消费者或用户对大规模广告内容的印象。
BEC商务英语口语词汇详解

BEC商务英语口语词汇详解大家都知道考bec需要积累大量的词汇,下面小编就给大家带来bec口语词汇详解,希望你们喜欢。
BEC商务英语口语词汇详解1.1.bootleg vt.非法制造酒等;走私【例句】The company bootlegged corn whiskey during Prohibition.那家公司在禁酒期间偷运玉米威士忌。
2.bottleneck n.瓶颈状态;薄弱环节;阻塞现象;影响生产流程的因素vt.阻塞,妨碍【商务用语】bottleneck commodity 稀缺商品bottleneck problem 薄弱环节问题bottleneck inflation 瓶颈式通货膨胀,短线涨价bottleneck industry 薄弱环节产业【例句】Production of material has bottlenecked. 原料的生产受到了阻碍。
3.bounty n.奖励金,补助金【商务用语】export bounty 出口津贴import bounty 进口奖励金【例句】We received a bounty from the goverment. 我们收到政府给予的一笔补助金。
4.boycott n.联合抵制vt.联合抵制;联合排斥某国货物或与某国绝交;联合拒购【商务用语】credit boycott 拒付货款primary boycott 直接抵制boycott a commercial product 抵制某种商品boycott a nation 对某国实行抵制【例句】They are boycotting the shop because the people who work there are on strike to boycott a meeting. 他们拒绝购买那家商店的货物,因为店里的员工正在为联合抵制一个会议而罢工。
5.brainstorm n.灵机一动 vt.集中各人智慧猛攻【例句】We need to brainstorm a more permanent solution to a problem. 我们需要群策群力,设法找到一个长期有效的解决办法。
BEC重点词汇,英文解释

BEC重点词汇1.A group of applicants selected for an interview(short list)2.A short account of what a job consists of; the work that a particular employee is expected to do(job description)3.A system in which decision-making passes from the top to the bottom of a hierarchy, as in the army, for example( line authority)4.A way of dividing a company into separate departments, depending on the tasks they carry out(functional organization)5.An organization system in which people have responsibility to botha task or project and to their department(matrix management)6.An organization’s staff or work force; the people it employs (personnel)7.An organized refusal to work by a group of employees, in the attempt to achieve better pay or working conditions, or to protest about something (strike)8. employees under someone else’s authority or control (subordinates)9. Freedom to determine one’s own behavior and actions (autonomy)10. People who attempt to engage senior managers and executives for job vacancies by attracting them from other companies (headhunters)11. Raising someone to a higher grade job(promotion)12. The extent to which a job can be considered as permanent(job security)13. The part of the economy including services, commerce, marketing, banking, communications, transport, health care, education, and so on. (tertiary sector)14. To assign or designate resources for a particular purpose (allocate)15. to give an incentive to someone, to encourage(motivate)16. to talk to others in order to solve a problem or to reach an agreement (negotiate)1)a company that handles advertising for clients2)(Advertising agency)2) a consumer’s choice of a particular brand instead of competing products.(Brand preference)3) a group of potential customers interviewed about a new product concept.Focus group4) advertising that takes place when satisfied consumers tell their friends about a product or serviceWord-of-mouth advertising5) an advertisement displayed on a billboard or boardingposter6). Consume rs’ commitment to a particular brand.Brand loyalty7). Consumers’ knowledge of the existence of a brandBrand awareness8). consumers who don’t regularly buy a particular brand, but change between competing products.Brand switchers9) favourable ment ion of a company’s products in the media, not directly paid for by the company.publicity10)other companies offering similar goods or services to the same potential customers.competitors11). Products given free to consumers (usually in a small size), to encourage them to try themsamples12). The choice of which media to use in an advertising campaign, in order to reach the target audience.Media plan1.A person in possession of privileged financial information.( insider2. a security in a large, safe, profitable company.bluechip3. a loan to buy property or real estate, with the property (house, apartment, etc.) serving as a guarantee for the loan.mortgage4. to fail to pay back a loan.default5. Describe stock exchanges for newer and smaller companies. Over-the-counter6. The date at which a loan will be repaid.maturity7. The return produced by an investment.yield8. A long-term note issued by the US government, to borrow money. Treasury bond9. The nominal rate of interest on a fixed-interest stock.coupon10. To sell a bankrupt company’s assets to repay creditors. liquidate11. The amount of a loan, paid back at maturity.principal1.A group of producers or sellers who combine to avoid competition and increase profits by fixing prices and quantities.cartel2.A loan, usually to buy property which serves as security for the loan. mortgage3.A monopoly in a market or field in which it would not be practical to have competition.Natural monopoly5. A period when demand is rising and an economy is working close to capacity.Boom6. A regular sum of money paid to a retired worker in return for past services or contributions.pension7. A tax charged on imports.tariff8. Anything released into the environment during an industrial process. emissions9. Factors which prevent or deter new producers from entering an industry.Barriers to entry10. New industries that are not yet large enough to achieve economies of scale and strong enough to compete internationally. Infant industry11. Reductions in unit costs arising from large –scale production. Economics of scale12. the amount of output produced (in a certain period, using a certain amount of inputs)poductivity13. the attempt to reduce imports by producing goods in one’s own country.Import substitution14. the difference between the money values of a country’s visible imports and exports.Balance of trade15. the difference between what a country pays for all its imports and receives for all its exports.Balance of payments16.the ending or relaxing of legal regulations or restrictions in a particular industry.deregulation17. the exchange of one good for another, without the use of money. barter19. total self-sufficiency and the consequent absence of foreign trade. autarky。
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Unit 1a Teamwork•Synergy: 1+1>2the extra energy, power, success, etc that is achieved by two or more people or companies working together, instead of their own.协同作用•Take over / takeover / overtakeTake over: to begin to have control of or responsibility for sth., especially in place of sb.接管,接手takeover :An act of taking control of a company by buying most of its shares收购overtake:to become greater in number, amount or importance than sth. else大于,超过•Turnover:•The amount of business transacted during a given period of time. /sales 营业额•The number of times a particular stock of goods is sold and restocked during a given period oftime 库存周转率•The number of workers hired by an establishment to replace those who have left in a givenperiod of time. The ratio of this number to the number of employed workers 人员流动率Expatriate:In general English, an expatriate is any person living in a different country from where he or she is a citizen. 移居海外的人In business English, the term is often used in the context of skilled professionals sent abroad by their companies, as opposed to locally hired staff. 海外派遣工作人员•Return: risk v. returnrepayment 回报to give or produce a particular amount of money as a profit or loss 利润,损失the amount of money that you get from sth.回报,利益,利润•SeminarA meeting for discussion or training研讨会,培训会A class at a university or college when a group of students and a teacher discuss or study a particular topic 研讨班Unit 1b Communication•BilingualAble to speak two languages equally well because you have used them since you were very young 会说两种语言的Using two languages /written in two languages用两种语言(写)的•Dominance/dominateTo control or have a lot of influence over sth./sb.支配,控制•UnderstateTo state that sth. is smaller , less important or less serious than it really is 轻描淡写•Culture-specific•Subsidiary(a business company that is )owned or controlled by another large company附属的,隶属的(公司)•Cross-cultural issuesCross-cultural:Involving or containing ideas of two or more different countries or cultures跨文化的•AwarenessKnowing sth., knowing that sth. exist and is important, be interested in sth.认识,意识,兴趣•CancelTo decide that sth. that has been arranged will not now to take place取消,撤销,终止To say that you no longer want to continue with an arrangement, especially one that has been legally arranged撤销,废除To mark a ticket or stamp so that it cannot be used again 盖销,注销•ConfirmTo state or show that sth. is definitely true or correct, especially by providing evidence证实,确认To make sb. Feel or believe sth. even more strongly使确信,是感觉更强烈To make a position, an agreement more definite or official; to establish sb./sth. firmly批准,认可Unit 2a Entertaining a client•EnhanceTo increase or further improve the good quality, value or status of sb./sth.增进,提高,增强•FacilityBuildings, services, equipment etc. that are provided for a particular purpose设施,设备A special feature of a machine, service etc. that makes it possible to do sth. extra .特别装置A place, usually including buildings, used for a particular purpose or activity(共特定用途的)场所•FlexibilityAble to change to suit new conditions or situations灵活性•Cater toTo provide the things that a particular type or person wants, especially things that you do not approve of 满足需要,迎合Unit 2b Corporate hospitality•Fact-findingThat aims to find out information about a country, an organization, a situation 实行调查的•Place an order with下订单•FinaliseTo complete the last part of a plan, trip, project ect.定案•StopoverA short stay somewhere between two parts of a journey 中途停留•Sport event体育赛事•Corporate events企业活动•RecipeA set of instructions that tells you how to cook sth. and the items of food you need for it烹饪法,食谱A method or an idea that seems likely to have a particular results方法,秘诀,诀窍•(put sth. at sb’s) disposalAvailable for use as sb. Prefers任某人处置•AlternativeA thing that you have choose to do or have out of two or more possibilities可供选择的事物That can be used instead of sth. else 可供替代的Different from the usual or traditional way in which sth. is done非传统的,另类的Unit 3a Ordering goods•Catalogue / catalogA complete list of items, for example of things that people can look at or buy 目录A long series of things that happen(usually bad things)一连串(糟糕的)事情To give a list of things connected with a particular person, event etc.记载,登记To arrange a list of things in order in a catalogue, to record sth. in a catalogue 列入目录•ArticleA particular item or separate thing, especially one of a set 物品•Concerning / regarding关于,至于•DeadlineA point in time at which sth. must be done最后期限,截止日期•Delivery (date)The act of taking goods, letters etc. to the people they have been sent to递送,交付Unit3b•Inflows / outflowsThe movement of a lot of money, people or things into a place from somewhere else 流入•Down payment•a partial payment made at the time of purchase; the balance to be paid later 首付•Discount 折扣,贴现。