战略管理概念与案例英文版.原书第十五版课程设计 (2)
战略管理概念与案例pdf
战略管理概念与案例pdf战略管理是指企业或组织通过制定和实施一系列战略来实现其长期目标的过程。
战略管理包括环境分析、目标设定、策略制定、实施控制等环节。
下面将结合一个案例，简要介绍战略管理的概念与应用。
广东小米科技有限公司是一家专注于手机和智能硬件领域的科技公司，公司成立初期面临了市场竞争激烈、技术更新快等挑战。
为应对这些挑战，小米公司采取了一系列战略管理措施。
首先，小米公司通过环境分析了解行业竞争对手的情况以及市场需求和趋势。
他们发现，消费者对高性价比的产品越来越关注，同时手机市场竞争已进入白热化阶段。
基于这一分析结果，小米公司确定了其目标是成为全球领先的智能硬件公司，并以“技术领先、价格亲民、用户至上”的经营理念作为公司的核心竞争力。
其次，小米公司制定了一系列的战略来实现这一目标。
他们通过技术创新来提高产品的性能，并不断推出新的产品来满足市场需求。
同时，小米公司建立了直销模式，通过线上渠道和线下实体店来销售产品，降低了中间环节的成本，提高了产品的价格竞争力。
此外，小米公司还注重用户体验，通过建立社区和开展线下活动等方式与用户进行互动，提升用户忠诚度和口碑。
最后，小米公司通过实施控制来评估战略的效果，并对战略进行调整。
他们通过市场反馈和销售数据等信息来监控产品的市场表现，并及时优化和改进产品。
此外，小米公司还积极面对竞争对手的挑战，通过合作和并购等手段来增强自身的实力。
通过以上的战略管理措施，小米公司成功地实现了快速发展，并逐渐成为全球领先的智能硬件公司之一。
综上所述，战略管理是企业或组织在竞争环境中通过制定和实施一系列战略来实现长期目标的过程。
通过环境分析、目标设定、策略制定、实施控制等环节，企业可以应对市场竞争和风险，实现持续发展。
小米公司的案例向我们展示了战略管理的具体应用，通过技术创新和价格竞争力等策略，成功实现了企业的目标。
战略管理概念与案例(PPT 42张)
PartI:StrategicManagementInputs
第Ⅰ篇:战略管理的输入
战略管理：概念与案例
Chapter1:WhatisStrategicManagement
第1章:战略管理和战略竞争力
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Chapter 1: What is Strategic Management 第1章: 战略管理和战略竞争力
Overview: Eight content areas 概要: 八大领域
Nature of Competition
战略竞争力的特性
The 21st Century Competitive Landscape
21世纪的竞争格局
I/O Model of Above-Average Returns (AAR)
Strategy 战略 Integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage 设计用来开发核心竞争力、获取竞争优势的一系列综和的、 协调的约定和行动
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1. Nature of Competition: Basic concepts 竞争力的特性: 基本概念
Competitive Advantage (CA) 竞争优势 (CA) Implemented strategy that competitors are unable to duplicate or find too costly to imitate 实施的战略竞争对手不能复制或因成本太高而无法 模仿 Above Average Returns 超额利润 Returns in excess of what investor expects in comparison to other investments with similar risk 一项投资的利润超过投资者预期能从其他相同风险 的投资项目获得的利润
战略管理概念与案例英文版.原书第十五版教学设计
战略管理概念与案例英文版.原书第十五版教学设计Part I: Introduction to Strategic ManagementChapter 1: The Nature of Strategic ManagementStrategic management is the process of formulating and implementing strategies that help organizations achieve their long-term goals and objectives. It involves analyzing the internal and external environment, creating a strategic plan, and implementing the plan through effective execution.Chapter 2: The Business Vision and MissionThe business vision and mission are the foundation of any strategic plan. They provide a clear understanding of the purpose and direction of the organization. A well-defined vision and mission statement can help align the entire organization towards a common goal.Chapter 3: The External EnvironmentThe external environment includes factors that are beyond thecontrol of the organization but can have a significant impact on its performance. These factors include political, economic, social, technological, environmental, and legal factors. A thorough analysis of the external environment is necessary to identify opportunities and threats.Chapter 4: Internal AnalysisInternal analysis looks at the strengths and weaknesses of the organization. It includes analyzing the organization’s resources, capabilities, and core competencies. A thorough understanding of the organization’s internal environment is necessary to develop effective strategies.Part II: Strategy FormulationChapter 5: Business-Level StrategyBusiness-level strategy involves identifying the target market and developing a competitive advantage in that market. There are three generic business-level strategies: cost leadership, differentiation, and focus.Chapter 6: Corporate-Level StrategyCorporate-level strategy involves identifying the businesses in which the organization should compete and the resource allocation among those businesses. It includes identifying diversification strategies, such as vertical integration, horizontal integration, and related diversification.Chapter 7: International StrategyIn ternational strategy involves expanding the organization’s business operations outside its home country. It includes analyzing the cultural, political, legal, and economic factors of the new market.Chapter 8: Entrepreneurial Strategy and Competitive DynamicsEntrepreneurial strategy involves identifying and exploiting new opportunities in the market. Competitive dynamics focus on the interactions between companies in the marketplace.Part III: Strategy ImplementationChapter 9: Strategic Control and Corporate GovernanceStrategic control and corporate governance ensure that the organization is achieving its strategic goals and objectives. It includes setting performance metrics and monitoring the organization’s progress.Chapter 10: Organizational Design, Structure, and CultureOrganizational design, structure, and culture are all critical components of effective strategy implementation. They help align the organization towards a common goal and ensure that resources are effectively utilized.Chapter 11: Leadership and Strategic ChangeLeadership is crucial in implementing change and ensuring that the organization is adapting to new strategies. Effective leaders are able to communicate the vision, motivate employees, and manage the change process.Part IV: Case AnalysisCase 1: Apple Inc.Apple Inc. is one of the world’s most successful and innovative companies. This case study analyzes Apple’s strategic management approach, including its business-level and corporate-level strategies.Case 2: Amazo is the world’s largest online retler. This case study analyzes Amazon’s strategy, including how it became a dominant player in the e-commerce market and its expansion into new markets.Case 3: NetflixNetflix is a leading provider of online streaming services. This case study analyzes Netflix’s business-level and corporate-level strategies, including its entry into new markets and its response to changing customer needs.ConclusionStrategic management is a dynamic process that requires continuous analysis and adaptation. By understanding the concepts and principles of strategic management, students can develop the skills necessary to create and implement effective strategies in a diverse range of organizations. The case studies provide practical examples of how these concepts and principles are applied in real-world situations.。
战略管理(英文版)
战略管理(英文版)Strategic Management: An OverviewIntroductionIn today's fast-paced and highly competitive business environment, companies must adopt effective strategies to ensure their long-term success and sustainable growth. Strategic management plays a crucial role in helping organizations align their resources, capabilities, and objectives to achieve their strategic goals. This article provides an overview of strategic management, its key components, and the benefits it offers in an increasingly dynamic and complex marketplace.1. Definition of Strategic ManagementStrategic management is the process of formulating and implementing strategies that enable organizations to fulfill their missions and achieve their objectives. It involves analyzing the external environment, identifying internal strengths and weaknesses, setting objectives, formulating strategies, implementing plans, and monitoring progress to ensure strategic goals are met.2. Key Components of Strategic Management2.1 Environmental AnalysisEnvironmental analysis involves assessing the external factors that influence an organization's performance and success. This includes macro-environmental factors such as political, economic, social, technological, environmental, and legal (PESTEL) factors, as well as industry-specificfactors. Understanding the external environment helps organizations identify opportunities and threats and make informed strategic decisions.2.2 Internal AnalysisInternal analysis focuses on assessing an organization's internal strengths and weaknesses. This includes evaluating its resources, capabilities, and core competencies. By understanding its internal strengths, an organization can leverage them to gain a competitive advantage. Similarly, identifying weaknesses helps organizations address potential areas of improvement and overcome challenges.2.3 Strategy FormulationStrategy formulation involves developing a comprehensive plan to achieve an organization's objectives and competitive advantage. This includes defining the mission and vision, setting strategic objectives, and selecting appropriate strategies. Strategies can be categorized into corporate, business, and functional levels, depending on the scope and focus of the organization's activities.2.4 Strategy ImplementationStrategy implementation is the process of translating strategic plans into actions and ensuring their effective execution. It involves allocating resources, coordinating activities, and monitoring progress. Effective implementation requires strong leadership, effective communication, and a supportive organizational culture.2.5 Evaluation and ControlEvaluation and control involve monitoring and reviewing the progress of strategic initiatives and making necessary adjustments. This includes establishing key performance indicators, conducting regular performance assessments, and taking corrective actions to ensure strategic goals are being achieved. Evaluation and control help organizations stay on track and make informed decisions throughout the strategic management process.3. Benefits of Strategic ManagementStrategic management offers several benefits to organizations:3.1 Clear DirectionBy formulating a clear strategy, organizations establish a sense of direction and purpose. This enables employees to align their efforts and work towards common goals, enhancing overall organizational performance.3.2 Competitive AdvantageStrategic management helps organizations identify unique value propositions and differentiate themselves from competitors. By leveraging their strengths and focusing on key opportunities, organizations can gain a competitive advantage in the marketplace.3.3 Adaptability to ChangeIn today's rapidly evolving business landscape, agility and adaptability are essential for success. Strategic management enables organizations to anticipate and respond to changes in the external environment, ensuring their long-term viability in a dynamic marketplace.3.4 Resource AllocationStrategic management facilitates effective resource allocation by aligning financial, human, and technological resources with strategic objectives. This ensures optimal utilization of resources and maximizes the organization's ability to achieve its goals.3.5 Performance MeasurementBy implementing strategic objectives and monitoring progress, organizations can measure their performance and identify areas for improvement. This allows for continuous learning and ongoing improvement, enhancing overall organizational effectiveness.ConclusionStrategic management is a fundamental process that enables organizations to navigate the complexities of the modern business landscape. By analyzing the external environment, assessing internal capabilities, formulating effective strategies, implementing plans, and evaluating performance, organizations can achieve their objectives and thrive in a highly competitive marketplace. Embracing strategic management is essential for long-term success and sustainability.。
战略管理概念与案例英文版.原书第十五版课程设计
Strategic Management: Concepts and Cases - CourseDesign for the 15th EditionIntroductionStrategic management is the process of formulating and implementing strategies that enable an organization to achieve its goals. It involves the analysis of the organization’s internal and external environment, the development of strategies, the implementation of those strategies, and the evaluation of the results. The field of strategic management has evolved significantly over the years, with new concepts and practices constantly emerging.The purpose of this course is to provide students with a comprehensive understanding of the core concepts and theories of strategic management, as well as the practical tools and techniques used in the field. Through case studies, readings and class discussions, students will gn an in-depth understanding of the strategic management process.Course ObjectivesUpon completion of this course, students will be able to:•Understand the core concepts and theories of strategic management•Analyze the internal and external environment of an organization•Develop strategies to achieve an organization’s goals•Implement strategies effectively•Evaluate the results of strategic management initiatives Course StructureThe course will be divided into the following sections:Section 1: Introduction to Strategic Management•Overview of strategic management•Historical development of strategic management•Importance of strategic management•Key concepts in strategic managementSection 2: Analyzing the Environment•External environment analysis•Internal environment analysis•SWOT analysis•Porter’s Five Forces analysisSection 3: Strategy Development•Corporate-level strategy•Business-level strategy•International strategy•Competitive strategySection 4: Strategy Implementation•Organizational structure and design•Culture and leadership•Managing change•Resource allocationSection 5: Evaluation and Control•Measuring performance•Feedback and learning•Adjusting strategiesSection 6: Case Studies•Harvard Business School Case Studies•Other selected case studies Evaluation Criteria•Class participation (20%)•Written assignments (40%)•Case study analysis (20%)•Final exam (20%)TextbookThe textbook for this course is。
战略管理概念与案例
约定和行动
6
第六页，共四十三页。
1. Nature of Competition: Basic concepts
竞争力的特性: 基本概念
■ Competitive Advantage (CA) 竞争优势(CA)
■ Implemented strategy that competitors are unable to duplicate or find too costly to imitate
■ Strategic Management Process (SMP)战略管理过程(SMP)
■ Full set of commitments, decisions and actions required for a firm to achieve strategic competitiveness and earn above average returns
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第十五页，共四十三页。
3. 21st Century Competitive Landscape
21世纪竞争格局
3.2.2 Technology and Technology Changes (Cont’d)
技术和技术进步
1) Technology diffusion技术扩散
■ Perpetual innovation: describes how new informationintensive technologies are replacing older forms持续创新 容信息密集型的新技术如何快速和有效地替代旧技术
■ Speed to market may be primary competitive advantage进入 市场的速度几乎成为最主要的竞争优势
Strategic Management Concepts and Cases战略管理概念与案例
21st Century Competitive Landscap
■ Introduction: The Competitive Landscape (CL)
■ Pace of change i s rapid ■ P a r t n e r s h i p s c r e a t e d by mergers &a c q u i s i t i o n s (M& ■ Other CL c h a r a c t e r i s t i c s : Economies of s c a l e ,
· Destroy value of existing technology · Create new markets
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21st Century Competitive Landscape
■ Technology and Technology Changes (Cont’d)
■ 1 . Technology d i f f u si o n &d i s r u p t i v e technologie ■ 2 . The information age ■ 3 . Increasing knowledge i n t e n s i t y
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Chapter 1 : S t r a t e g i c Management and Strategic Competitiventent areas
■ Nature of Competition ■ The 21st Century Competitive Landscape ■ I/O Model of Above-Average Returns (AAR) ■ Resource-Based Model of AAR ■ Stra te gic Vision and Mission ■ Stakeholders ■ Strategic Leaders ■ The S t r a t e g i c Management Process
战略管理课件英文版Ch6CorporateLevelStrategy48P
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Levels and Types of Diversification
Moderate to High Levels of Diversification
Related Constrained
<70% of revenues from dominant business; all businesses share product, technological and distribution linkages
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Managerial Motives to Diversify
Managers have motives to diversify:
– diversification increases size; size is associated with executive compensation
– diversification reduces employment risk – effective governance mechanisms may restrict
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This is what Pepsi used to look like
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Pepsi’s experiment with fast food
Pepsi acquires Pizza Hut in 1977, Taco Bell in 1978 and KFC in 1986.
In 1997, Pepsi spins off all three as Tricon ($11B with 29,000 restaurants). They are now part of Yum! Brands.
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战略管理概念与案例英文版.原书第十五版课程设计Introduction
Strategic management is an important concept in the business world. It involves the process of setting objectives, formulating strategies, and implementing them to achieve the goals of an organization. In this course, we will explore the key concepts and principles of strategic management, as well as examine several case studies of successful and unsuccessful implementation of strategic plans.
Course Objectives
Upon completion of this course, students will be able to:
1.Understand the importance of strategic management in
achieving organizational goals
2.Develop strategies to improve organizational performance
3.Assess the impact of different situational factors on the
implementation of strategic plans
4.Analyze case studies of successful and unsuccessful
strategic management
Course Outline
1.Introduction to Strategic Management
–Definition of strategic management
–Benefits of strategic management
–The strategic management process
2.The External Environment
–Analysis of the external environment
–Porter’s Five Forces Model
–Industry life cycle analysis
3.The Internal Environment
–Analysis of the internal environment
–SWOT analysis
–Resource-based view of the firm
4.Strategy Formulation
–Defining the vision, mission, and values
–Setting strategic objectives
–selecting the right business-level strategy
5.Strategy Implementation
–The role of leadership
–Organizational structure and design
–Strategic control and reward systems
6.Strategic Evaluation and Control
–Assessing performance
–Correcting deviations from the plan
–Making strategic adjustments
7.Case Studies
–Successful strategic management case studies
–Unsuccessful strategic management case studies Textbook
The recommended textbook for this course is。