电子商务习题库(第四章)
STrue/FalseIndicate whether the statement is true or false.____ 1. When creating a marketing strategy, managers must consider both the nature of their products and the nature of their potential customers.____ 2. Companies have always found it relatively easy to get the right products to the right places at the best time to sell them.____ 3. In the four Ps of marketing, the issue of place is the need to have products or services available in many different locations.____ 4. In a virtual world, companies can convey a large part of their message by the way they construct buildings and design their floor space.____ 5. Using the Web to communicate with potential customers offers many of the cost savings of mass media but none of the advantages of personal contact selling.____ 6. Mass media offers the highest level of trust.____ 7. Media selection is critical for an online firm because it does not have a physical presence.____ 8. On the Web, retailers can provide separate virtual spaces for different market segments.____ 9. “Clickwords” is a term for words used to prompt a visitor to stay and investigate the products or services offered on a site.____ 10. One goal of marketing is to create strong relationships between a company and its customers.____ 11. The reason that one-to-one marketing and usage-based segmentation are so valuable is that they help to strengthen companies relationships with its customers.____ 12. Good customer experiences can help create an intense feeling of loyalty toward the company and its products or services.____ 13. Companies want to see customers move into the separation stage only if they are costing more to serve than they are worth.____ 14. The benefits of acquiring new visitors are the same for Web businesses with different revenue models.____ 15. A banner ad is a small rectangular object on a Web page that displays a stationary or moving graphic withouta hyperlink to the advertiser.____ 16. A key element in any e-mail marketing strategy is to obtain customers’ approvals before sending them any e-mail that includes a marketing or promotion message.____ 17. Branded products are more difficult to advertise and promote.____ 18. Product differentiation is the first condition that must be met to create a product service or brand.____ 19. Emotional branding works well on the Web.____ 20. If a brand has established that it is different from competing brands and that it is relevant and inspires a perception of value to potential purchasers, those purchasers will buy the product and become familiar withhow it provides value.____ 21. Rational branding relies on a broad emotional appeal.____ 22. Transferring existing brands to the Web or using the Web to maintain an existing brand is much more expensive than creating an entirely new brand.____ 23. The Web expands the types of communication channels available.____ 24. Web site designers can specify additional key words in the page that are hidden from the view of Web site visitors, but are visible to spiders.____ 25. The weighting of the factors that search engines use to decide which URLs appear first on searches for a particular search term is called search engine directory.____ 26. Obtaining identifiable names on the Web is an important part of establishing a Web presence.____ 27. The fees charged for domain name hosting are much higher than that charged for hosting an active Web site. ____ 28. Companies often buy more than one domain name.____ 29. The cost of acquiring a new customer is less than the cost of retaining one.____ 30. Rich media ads are less intrusive than pop-up ads.Multiple ChoiceIdentify the choice that best completes the statement or answers the question.____ 31. The four Ps of marketing include ____.a. product, principle, place, and price c. place, promotion, product, and priceb. product, principle, promotion, and price d. principle, place, price, and promotion____ 32. In the four Ps of marketing, the issue of place is also called ____.a. location c. distributionb. delivery d. marketing mix____ 33. One company using a product-based marketing strategy is ____.a. Staples c. MasterCardb. AltaVista d. ____ 34. The Web is a(n) ____ step between mass media and personal contact.a. first c. virtualb. intermediate d. mandatory____ 35. Market ____ are usually defined in terms of demographic characteristics such as age, gender, marital status, income level, and geographic location.a. principles c. coursesb. segments d. researches____ 36. A(n) ____ is the part of a Web site that keeps track of selected items for purchase and automates the purchasing process.a. trigger word c. marketspaceb. shopping cart d. padlock____ 37. One group of active Internet users, ____, are intensive users of chat rooms, instant messaging services, electronic greeting card sites, and Web-based e-mail.a. routiners c. sportstersb. surfers d. connectors____ 38. Online and offline customer contact points are often called ____.a. page views c. trigger wordsb. touchpoints d. spiders____ 39. The total amount of money that a site spends, on average, to draw one visitor to the site is called ____.a. CPM c. conversion costb. acquisition cost d. retention cost____ 40. Customers who return to the site one or more times after making their first purchases are called ____.a. sponsors c. shoppersb. retained customers d. crawlers____ 41. The costs of inducing customers to return to a Web site and buy again are called ____.a. CPMs c. retention costsb. acquisition costs d. conversion costs____ 42. A(n) ____ coordinates ad sharing so that other sites run one company’s ad while that company’s site runs other exchange members’ ads.a. banner exchange network c. banner replacement networkb. banner discount network d. banner link network____ 43. A(n) ____ occurs when a visitor requests a page from the Web site.a. page load c. page accessb. visit d. index____ 44. The pricing metric for measuring Web site advertising is ____.a. CPM c. CMEb. ACT d. CEM____ 45. The first time that a particular visitor loads a Web site page is called a(n) ____.a. trial visit c. repeat visitb. fresh visit d. page visit____ 46. Some Web pages have banner ads that continue to load and reload as long as the page is open in the visitor’s Web browser. Each time the banner ad loads is a(n) ____.a. view c. impressionb. count d. click____ 47. When a visitor clicks a banner ad to open the advertiser's page, that action is called a(n) ____.a. click-on c. banner accessb. click-through d. impression____ 48. A large banner ad called a(n) ____ is designed to be placed on the side of a Web page and remain visible as the user scrolls down the page.a. skyscraper ad c. scroll adb. tower ad d. vertical banner____ 49. ____ ads generate graphical activity that "float" over the Web page instead of opening in a separate window.a. Interstitial c. Pop-upb. Active d. Float____ 50. The marketing strategy that includes the practice of sending e-mail messages to people who have requested information on a particular topic or product is part of ____ marketing.a. active c. permissionb. conversion d. passive____ 51. The ____ rate of an advertising method is the percentage of recipients who respond to an ad or promotion.a. trigger c. retentionb. click-through d. conversion____ 52. ____ relationship management occurs when a firm obtains detailed information about a customer's behavior, preferences, needs, and buying patterns and uses that information to set prices, negotiate terms, tailorpromotions, add product features, and otherwise customize its entire relationship with that customer.a. Technology-enabled c. Product-basedb. Communication-enabled d. Relationship-based____ 53. Technology-enabled relationship management is often called ____.a. relationship managementb. customer relationship managementc. automated relationship managementd. domain name management____ 54. The information that a Web site can gather about its visitors is called a(n) ____.a. clickstream c. marketing mixb. ad view d. occasion segmentation____ 55. Researchers Jeffrey Rayport and John Sviolka distinguish between commerce in the physical world, and commerce in the information world, which they term the ____.a. marketspace c. marketstoreb. marketplace d. marketmall____ 56. In the information world's marketspace, digital products and services can be delivered through ____.a. US mail c. UPSb. Federal Express d. the Internet____ 57. One of the key elements of a brand is ____.a. marketspace c. perceived valueb. style d. micromarketing____ 58. ____ is the first condition that must be met to create a product or service brand.a. Product differentiation c. Relevanceb. Perceived value d. Permission marketing____ 59. "Is this product or service good?" implies the brand element of ____.a. differentiation c. relevanceb. perceived value d. quality____ 60. According to Ted Leonhardt, a(n) ____ is an emotional shortcut between a company and its customer.a. marketing mix c. banner adb. brand d. product____ 61. ____ is the degree to which the product offers utility to a potential customer.a. Differentiation c. Perceived valueb. Relevance d. Brand____ 62. Companies have traditionally used ____ appeals in their advertising and promotion efforts to establish and maintain brands.a. permitted c. rationalb. perceived d. emotional____ 63. ____ appeals work well on television, radio, and in printed media, because the ad targets are in a passive mode of information acceptance.a. Emotional c. Rationalb. Perceived d. Permitted____ 64. Companies that use ____ branding offer to help Web users in some way in exchange for their viewing an ad.a. emotional c. rationalb. perceived d. permitted____ 65. ____ relies on the cognitive appeal of the specific help offered, not on a broad emotional appeal.a. Rational branding c. Cognitive brandingb. Emotional branding d. Market appeal____ 66. In ____ marketing, one firm's Web site includes descriptions, reviews, ratings, or other information about a product that is linked to another firm's site that offers the item for sale.a. leveraging c. jointb. affiliate d. cooperative____ 67. The company’s ____ should always be included on product packaging and in mass media advertising on radio, television, and in print.a. URL c. shipping addressb. history d. business model____ 68. A(n) ____ saves the expense of handling inventory, advertising and promoting the product, and processing the transaction.a. affiliate c. sponsorb. partner d. Web site____ 69. When visitors click a link on the affiliate's Web page, a donation is made by a(n) ____ company.a. advertising c. not-for-profitb. marketing d. sponsoring____ 70. A method for calculating affiliate commissions based on the number of visitors converted to customers is a(n) ____.a. click model c. click-through modelb. pay-per-conversion model d. life-cycle modelCompletionComplete each statement.71. The total of all financial costs that the customer pays (including all transaction costs) to obtain the product,subtracted from the benefits that a customer derives from the product, yields the customer____________________.72. A(n) ____________________ mix is the combination of elements a company uses to achieve their goals forselling and promoting their products and services.73. Identifying specific portions of a market and targeting them with specific advertising messages is calledmarket ____________________.74. The highly customized approach to offering products and services that match the needs of a particularcustomer is called ____________________ marketing.75. In general, the creation of a separate experience for customers based on their behavior is called_________________________.76. When the behavioral segmentation is based on things that happen at a specific time, behavioral segmentationis sometimes called ____________________ segmentation.77. Of the six behavior-based categories of Internet users, ____________________ return to the same sites overand over again.78. Of the six behavior-based categories of Internet users, ____________________ are always in search of agood deal.79. In the ____________________ stage of customer loyalty, potential customers learn more about the companyor its products.80. Customers who have completed several transactions and are aware of the company's policies regardingreturns, credits, and pricing flexibility are in the ____________________ stage of their relationship with thecompany.81. One of the first segment marketing databases (created by Claritas in the 1970s) was named____________________.82. Using the five stages of customer loyalty to create groups of customers in each stage is called____________________ segmentation.83. Conversion cost includes ____________________ cost.84. The ______________________________ is a not-for-profit organization that promotes the use of Internetadvertising and encourages effective Internet advertising.85. The standard banner sizes that most Web sites have voluntarily agreed to use are called a(n)______________________________ ad formats.86. The pricing metric in which payment is calculated on each thousand persons in the estimated audience iscalled ____________________.87. Each page loaded by a visitor to a Web site counts as a(n) ____________________.88. When measuring banner ad cost and effectiveness, if a visitor loads a page that contains an ad, the page loadis called a(n) ____________________.89. A(n) ____________________ ad is an ad that appears in its own window when the user opens or closes aWeb page.90. Users who object to pop-up ads have responded by using ____________________ software.91. Commerce in the physical world is called marketplace while commerce in the information world is called____________________.92. When Web sites extend their dominant positions to other products and services, this strategy is called____________________.93. A(n) ____________________ broker is a company that serves as a clearinghouse or marketplace for sites thatrun affiliate programs.94. A(n) ____________________ is a Web site that helps people find things on the Web.95. Key words in an HTML document, which are visible to spiders, are enclosed in HTML tags called____________________ tags.Essay96. When would you use a product-based marketing strategy?97. When does technology-enabled relationship management occur?98. Brands can lose their value if the environment in which they have been successful changes. Show how this ispossible by giving an example.99. A study conducted by McKinsey & company examined the online behavior of 50,000 active Internet usersand identified six different groups. Provide a brief description of the following categories: Simplifiers, Surfers, Connectors, and Sportsters.100. Identify and describe the three techniques used by companies to arrange for other Web sites to display their banner ads.SAnswer SectionTRUE/FALSE1. ANS: T PTS: 1 REF: 1682. ANS: F PTS: 1 REF: 1683. ANS: T PTS: 1 REF: 1684. ANS: F PTS: 1 REF: 1725. ANS: F PTS: 1 REF: 1726. ANS: F PTS: 1 REF: 1727. ANS: T PTS: 1 REF: 1728. ANS: T PTS: 1 REF: 1759. ANS: F PTS: 1 REF: 17710. ANS: T PTS: 1 REF: 17911. ANS: T PTS: 1 REF: 17912. ANS: T PTS: 1 REF: 17913. ANS: T PTS: 1 REF: 18114. ANS: F PTS: 1 REF: 18115. ANS: F PTS: 1 REF: 18516. ANS: T PTS: 1 REF: 19117. ANS: F PTS: 1 REF: 19518. ANS: T PTS: 1 REF: 19519. ANS: F PTS: 1 REF: 19620. ANS: T PTS: 1 REF: 19621. ANS: F PTS: 1 REF: 19622. ANS: F PTS: 1 REF: 19723. ANS: T PTS: 1 REF: 19924. ANS: T PTS: 1 REF: 20125. ANS: F PTS: 1 REF: 20226. ANS: T PTS: 1 REF: 20427. ANS: F PTS: 1 REF: 20628. ANS: T PTS: 1 REF: 20429. ANS: F PTS: 1 REF: 18230. ANS: F PTS: 1 REF: 190 MULTIPLE CHOICE31. ANS: C PTS: 1 REF: 16732. ANS: C PTS: 1 REF: 16833. ANS: A PTS: 1 REF: 16834. ANS: B PTS: 1 REF: 17235. ANS: B PTS: 1 REF: 173-17436. ANS: B PTS: 1 REF: 17837. ANS: D PTS: 1 REF: 178-17938. ANS: B PTS: 1 REF: 17939. ANS: B PTS: 1 REF: 18140. ANS: B PTS: 1 REF: 18241. ANS: C PTS: 1 REF: 18242. ANS: A PTS: 1 REF: 185-18643. ANS: B PTS: 1 REF: 18644. ANS: A PTS: 1 REF: 18645. ANS: A PTS: 1 REF: 18746. ANS: C PTS: 1 REF: 18747. ANS: B PTS: 1 REF: 18748. ANS: A PTS: 1 REF: 18849. ANS: B PTS: 1 REF: 18950. ANS: C PTS: 1 REF: 19151. ANS: D PTS: 1 REF: 19152. ANS: A PTS: 1 REF: 19353. ANS: B PTS: 1 REF: 19354. ANS: A PTS: 1 REF: 19355. ANS: A PTS: 1 REF: 19356. ANS: D PTS: 1 REF: 19357. ANS: C PTS: 1 REF: 19558. ANS: A PTS: 1 REF: 19559. ANS: B PTS: 1 REF: 19660. ANS: B PTS: 1 REF: 19661. ANS: B PTS: 1 REF: 19562. ANS: D PTS: 1 REF: 19663. ANS: A PTS: 1 REF: 19664. ANS: C PTS: 1 REF: 19665. ANS: A PTS: 1 REF: 19666. ANS: B PTS: 1 REF: 19867. ANS: A PTS: 1 REF: 19868. ANS: A PTS: 1 REF: 19869. ANS: D PTS: 1 REF: 19870. ANS: B PTS: 1 REF: 199 COMPLETION71. ANS: valuePTS: 1 REF: 167-16872. ANS: marketingPTS: 1 REF: 16773. ANS: segmentationPTS: 1 REF: 17374. ANS:one-to-one1 to 1one to one1-1PTS: 1 REF: 176 75. ANS: behavioral segmentationPTS: 1 REF: 177 76. ANS: occasionPTS: 1 REF: 177 77. ANS: RoutinersPTS: 1 REF: 179 78. ANS: bargainersPTS: 1 REF: 178 79. ANS: explorationPTS: 1 REF: 180 80. ANS: familiarityPTS: 1 REF: 180 81. ANS: PRIZMPTS: 1 REF: 181 82. ANS:life-cyclelife cyclePTS: 1 REF: 181 83. ANS: acquisitionPTS: 1 REF: 182 84. ANS:Interactive Advertising BureauIABPTS: 1 REF: 185 85. ANS:interactive marketing unitIMUPTS: 1 REF: 185 86. ANS:cost per thousandCPMPTS: 1 REF: 186 87. ANS: page viewPTS: 1 REF: 18788. ANS:ad viewadvertisement viewPTS: 1 REF: 18789. ANS:pop-uppop upPTS: 1 REF: 18990. ANS:ad-blockingad blockingPTS: 1 REF: 18991. ANS:marketspacemarket spacePTS: 1 REF: 19392. ANS: brand leveragingPTS: 1 REF: 19793. ANS: affiliate programPTS: 1 REF: 19994. ANS: search enginePTS: 1 REF: 20195. ANS:METAmetaPTS: 1 REF: 201ESSAY96. ANS:When customers are likely to buy items from particular product categories, or are likely to think of their needsin terms of product categories, this type of product-based organization makes sense.PTS: 1 REF: 16897. ANS:Technology-enabled relationship management occurs when a firm obtains detailed information about acustomer's behavior, preferences, needs, and buying patterns, and uses that information to set prices, negotiate terms, tailor promotions, add product features, and otherwise customize its entire relationship with thatcustomer.PTS: 1 REF: 19398. ANS:For years, Digital Equipment Corporation (DEC) was a leading manufacturer of midrange computers. When the market for computing shifted to personal computers, DEC found that its branding did not transfer to the personal computers that it produced. The consumers in that market did not see the same perceived value or differentiation in DEC's personal computers that the buyers of midrange computers had seen for years.PTS: 1 REF: 19699. ANS:Simplifiers: are users who like convenience. They are attracted by sites that make doing business easier, faster, or otherwise more efficient than is possible in the physical world.Surfers: use the Web to find information, explore new ideas, and shop. They like to be entertained, and they spend far more time on the Web than other people.Connectors: use the Web to stay in touch with other people. They are intensive users of chat rooms, instant messaging services, electronic greeting card sites, and Web-based e-mail.Sportsters: are similar to Routiners, but they tend to spend time on sports and entertainment sites rather than news and financial information sites.PTS: 1 REF: 178-179100. ANS:The first is to use a banner exchange network. A banner exchange network coordinates ad sharing so thatother sites run one company’s ad while that company’s site runs other exchange member’s ads. The second way that businesses can place their banner advertising is to fin d Web sites that appeal to one of the company’s market segments and then pay those sites to carry the ads. A third way to place banner advertising is to use a banner advertising network. A banner advertising network acts as a broker between advertisers and Web sites that carry ads.PTS: 1 REF: 185-186。
《电子商务概论》第四章习题答案
《电子商务概论》第四章习题答案1. 电子商务的安全威胁主要有哪些方面？答：（一）病毒问题（二）非法访问和破坏（“黑客”攻击）（三）管理的欠缺（四）网络的缺陷及软件的漏洞2. 结合电子商务现状，谈谈你对电子商务安全性问题的看法。
答：世界贸易组织统计：全球电子商务交易额已从1996年的6亿美元激增至1999年底的665亿美元，预期到20XX年将占全球商务贸易总额的10％左右。
在美国，过去两年企业上网比例已由19.7%猛增到41.2%，20XX年全美20%的企业将设立自己网页，36%的企业将开展网上销售业务，它们中间的大部分企业都已取得了令人惊叹和羡慕的成就。
例如，美国Dell公司利用互联网在资金周转、产品销售、降低库存等方面获得了无与伦比的竞争优势，在短短几年内就成长为IT产业的巨人，而这一切都归功于电子商务。
有资料称，到20XX 年，电子商务活动的总价值可能达到7.5万亿美元。
回来看中国的情况，目前中国互联网上网用户已超过1000万，预期到20XX将达到1800万，电子商务交易额将达到40亿美元。
随着计算机网络的广泛使用和网络之间信息传输量的急剧增长，一些机构和部门在得益于网络加快业务运作的同时，其上网的数据也遭到了不同程度的破坏，或被删除或被复制，数据的安全性和自身的利益受到了严重的威胁。
在过去的几年里，Internet的飞速发展和深入应用，使世界电子商务市场发展从内容和形式上面貌焕然一新，以Internet为应用平台的电子商务已经成为世界电子商务发展的主旋律，并首先在以美国为首的西方发达国家以几何级数的速度迅速发展。
但同时，电子商务的安全问题也越来越突出。
3. 谈谈你对防火墙的认识和理解。
答：防火墙就是用一台计算机监管网络数据的进出，不许外界非法数据进入内部网络，从而保证内部网络数据和计算机的安全。
防火墙的作用是在某个机构的网络和不安全的网络（如Internet）之间设置屏障，阻止对信息资源的非法访问，防火墙也可以被用来阻止专利信息从企业的网络上被非法输出。
浙江农林大学电子商务概论第4章题集
4、大多数的零售商有以下哪项组成 C
A 拍卖商 B 制造商 C 传统零售商 D 网上零售商
ቤተ መጻሕፍቲ ባይዱ
5、以下都是目录零售商的挑战除了 D
A 印刷和邮递的高成本 B 建立一个可靠的网站
C 提高毛利润 D 建立高效的订货发货系统
6、以下哪一家企业属于鼠标加水泥型企业：C
A. 写一个好标题
B. 在相关的类别、地点发布广告
C. 注意发布频率
D. 文字处理
41、商店生成系统主要可分为三个大模块：前台商务系统、商家店面管理系统和（B ）
A. 信息发布系统
B. 站点后台管理系统
C. 管理员系统
D. 基本资料输入系统
42、以下哪一项不属于消费者在网上商店进行购物的操作（ D）
C. 通知/知晓，选择/统一，访问/参与以及完整/安全
D. 通知/知晓，选择/统一，访问/参与，完整/安全以及执行/纠正
39．网上竞价模式主要有（C ）
A.正向竞价和随意竞价 B.逆向竞价和随意竞价
C.正向竞价和逆向竞价 D.任意竞价和逆向竞价
40、以下哪一项不属于公告栏广告发布技巧（ D）
A. 自动跟踪并记录消费者在网上购物过程中所选择的商品
B. 允许购物者可以随时更新购物车中的商品
C. 完成对数据的校验
D. 具有良好的扩展性和接口
20、购物车软件应该由以下哪几个模块组成（ACD ）
A. 购物车显示模块
B. 用户交流模块
C. 确认和支付模块
D. 订单生成模块
21、完善网上商店订单处理流程的原因主要来自哪几个方面（ .AC）
17、影响消费者网上购物的因素： (ABC )
电子商务师四级习题库
电子商务师四级习题库一、单选题（共88题，每题1分，共88分）1.（）是把需要传达给客户的信息，制作成图文并茂的E-mail，通过专业的邮件服务器和邮件发送软件，准确发送到数据库中统计的目标客户的邮箱中去。
A、直播营销B、博客营销C、微信营销D、电子邮箱营销正确答案：D2.在物流的分类中，社会物流是按（）分类？A、物流活动空间范围B、执行者C、物流作用D、物流系统性质正确答案：D3.任何一个企业所面对的现实市场都是由三个相互制约、缺一不可要素结合构成的，这三个要素分别是( D )A、人口B、购买力C、购买欲望D、生产能力正确答案：D4.博客的官方信息包括( )。
A、博客名B、相册C、博客首页标题D、以上都是正确答案：D5.应该根据商品的（）来确定堆码的层次及方法。
A、数量B、轻重C、大小D、外包装尺寸正确答案：D6.信息的安全级别绝密级只限（）级别的人使用．A、企业高层B、企业中层以上管理层C、公司员工D、黑客正确答案：A7.总线本质上是一系列用于连接计算机组件并在CPU和外设之间传输数据的路径。
依据路径的宽度以及信息行进的距离以不同的速度传输数据。
下列除（）外均是总线的类型。
A、ISAB、MCAC、PCID、DMA正确答案：D8.微信公众平台订阅号每天能发布几次( )。
A、1B、没有限制C、3D、2正确答案：A9.在绩效测评中,评估测量的准确程度,称为()A、信度B、广度C、公平度D、效度正确答案：A10.以下哪项不属于导致发货异常的原因（）。
A、店铺缺货B、物流信息未能及时上传C、订单被逮漏D、出货量太大，店铺不能及时发货正确答案：B11.以下属于政府的第三方支付系统产品是( )A、微信B、财付通C、银联支付D、云网正确答案：C12.( )是基于搜索引擎平台而展开的网络营销，利用人们对搜索引擎的依赖和使用习惯，在人们检索信息时将信息传递给目标用户。
A、搜索引擎推广B、定制化营销C、搜索引擎优化D、目标客户推广正确答案：A13.搜索引擎采集信息流程顺序是（）①选定搜索引擎②确定搜索关键词③打开搜索引擎④查看搜索结果⑤输入搜索关键词⑥保存搜索结果A、②①③④⑤⑥B、②③①⑤④⑥C、②⑥①③④⑤D、②①③⑤④⑥正确答案：D14.良好的包装能起到美化产品、促进销售的作用，因此销售包装必须通过装潢艺术来吸引消费者，唤起购买欲以达到（）的目的。
电子商务四级题库(含答案)
电子商务四级题库（含答案）一、单选题（共69题，每题1分，共69分）1.(),是指将库存货物按重要程度细分为特别重要的库存、一般重要的库存和很不重要的库存三个等级,针对不同类型级别的货物进行分别管理和控制的方法。
A、ABC 分类法B、定期订货法C、不定期订货法D、间隔订货法正确答案：A2.()是不同国家(地区)之间的物流,是跨国界的、流通范围扩大了的物品的实体流动。
A、逆向物流B、正向物流C、国内物流D、国际物流正确答案：D3.我们在进行网上购物时,银行卡、信用卡、用户名和身份证号被他人知晓,这是破坏了信息的()A、保密性B、完整性C、身份的可确定性D、有效性正确答案：A4.海尔企业从一开始只生产电冰箱,到现在业务范围包括家电、医药、通信等行业,其在企业发展中使用的是()策略。
A、产品线双向延伸B、缩减产品组合C、产品线向上延伸D、扩大产品组合正确答案：D5.乐百氏纯净水在软文中突出“爱像水一样的纯净,情像水一样的透明”这一主旨突出( )的方法。
A、卖“品质”B、卖“特色”C、卖“情感”D、卖“形象”正确答案：C6.店招的制作尺寸是( )A、950pxB、1500cmC、950cmD、1500px正确答案：A7.下面关于 EDI 的说法，哪一种最准确（）A、EDI 是一种采用计算机通过数据通信网络将标准化文件，在通信双方之间进行自动交换和处理的工作方式B、EDI 和 E—mail 都是通信双方通过网络进行的信息传递方法，所以二者的本质相同C、EDI 就是无纸贸易D、以上说法都不对正确答案：A8.实现防火墙的主要技术不包括(A、代理服务器技术B、包过滤技术C、应用网关D、安全认证技术正确答案：D9.冷饮的原料配置是()。
A、乳类B、蛋白C、糖D、以上都是正确答案：D10.网络银行又称为网上银行,在线银行是指银行利用()技术,通过在Internet 上建立网站,向客户提供金融服务。
A、InternetB、.EDIC、.SWIFTD、.Intranet正确答案：A11.EAN/UCC-8 代码的结构有()个层次。
电子商务四级题库及参考答案
电子商务四级题库及参考答案一、单选题（共69题，每题1分，共69分）1.下述哪个是网页制作的原则()A、网站命名要新颖B、网页最好使用尽量多的动画C、网页能在 IE 浏览就行了D、确保页面导览性好正确答案：D2.我们在进行网上购物时,银行卡、信用卡、用户名和身份证号被他人知晓,这是破坏了信息的()A、完整性B、身份的可确定性C、有效性D、保密性正确答案：D3.()是不同国家(地区)之间的物流,是跨国界的、流通范围扩大了的物品的实体流动。
A、正向物流B、逆向物流C、国内物流D、国际物流正确答案：D4.关于橱窗推荐规则的描述,错误的是( )A、根据卖家的信用等级给予相应数量的橱窗推荐位B、加入消费者保障计划的卖家都可以额外获得 5 个奖励推荐位C、随意更改橱窗上的宝贝会引起宝贝的下架和橱窗位的减少D、新店主在首次开店前 1个月会额外获得 10 个扶持性奖励推荐位正确答案：D5.出库管理要贯彻（）的原则。
A、后进先出.易变后出B、后进先出.易变先出C、先进先出.易变先出D、先进先出 .易变后出正确答案：C6.属于物理变化的是()。
A、氧化B、腐蚀C、发软D、老化正确答案：C7.( )是指对客观事件记录的符号,是对客观事物的性质、状态及相互关系等进行记载的物理符号或这些物理符号的组合。
A、记录B、字段C、大数据D、数据正确答案：D8.消费者市场细分的依据有很多影响因素,不属于按人口细分的是()。
A、按个性细分B、按年龄细分C、按性别细分D、按职业细分正确答案：A9.()运输是现代运输方式中运输速度最慢的一种运输方式。
A、航空B、铁路C、水路D、公路正确答案：C10.速卖通的满立减是针对( )的,对于已经参加折扣活动的商品,买家购买时以折扣价格计入速卖通满立减规则中。
A、店铺所有商品B、店铺新品C、店铺主推商品D、店铺爆款正确答案：A11.在 excel 工作表中,若用户在 1 单元格中输入=IF(“优秀”<>”及格“,1,2)。
电子商务四级试题库+参考答案
电子商务四级试题库+参考答案一、单选题（共69题，每题1分，共69分）1.童车厂只生产儿童车的目标市场选择模式为()。
A、市场集中化模式B、市场专业化模式C、选择专业化模式D、产品专业化模式正确答案：A2.通过自己观察、访问、实验等方法取得的资料为()资料。
A、实验B、访问C、原始D、现成正确答案：C3.以下属于速卖通平台活动的是( )。
A、聚划算B、天天特价C、俄罗斯团购D、Prime Day正确答案：C4.在目前的 Internet 网络中,IP 地址仍由四个字节组成,为了书写和阅读方便,字节和字节之间采用()符号分隔。
A、。
B、.C、,D、;正确答案：B5.女性字体适用下面那类产品文案设计( )A、家纺B、户外工具C、电子产品D、办公用品正确答案：A6.公司的经营范围由( )规定,并依法登记。
A、合伙协议B、股东会决议C、公司章程D、营业执照正确答案：C7.下面选项中,不属于 B2C 电子商务的主要的模式的是()A、无形商品模式B、有形商品模式C、综合模式D、拍卖平台运作模式正确答案：D8.下述哪个是网页制作的原则()A、网页最好使用尽量多的动画B、网站命名要新颖C、网页能在 IE 浏览就行了D、确保页面导览性好正确答案：D9.防火墙设置的基本原则有哪些①由内到外或由外到内的数据流均经过防火墙②具有足够的透明性,保证正常业务流通③具有抗穿透攻击能力、强化记录、审计和报警。
()A、②③B、①②③C、①③D、①②正确答案：B10.以下哪一个不属于数据工具软件调查法的特点?( )A、准确性高B、使用免费C、及时性好D、针对性强正确答案：B11.下列不是数字证书的类型是()A、企业数字证书B、软件数字证书C、品牌数字证书D、个人数字证书正确答案：C12.以下是网络商品直销的优点,其中说法正确的是()A、. 有效地减少售后服务的技术支持费用B、增加消费者所得到的商品的最终价格C、.大幅度地增加交易成本D、能够有效地增加交易环节正确答案：A13.淘宝直播是阿里巴巴推出的直播平台,定位于直播。
电子商务概论分章练习题第4章
第四章电子商务系统一、单项选择题1.( A )是连接要素和系统的中间环节。
A.结构B.框架C.信息D.网络2.( C )是构成电子商务系统的基本单元。
A.结构B.系统C.要素D.信息3.( D )是要素在电子商务系统中的存在方式。
A.要素B.信息C.系统D.结构4.( B )是电子商务系统的核心和基石。
A.DB2数据库系统B.Internet信息系统C.Java语言D.以上均不正确5.( D )是电子商务系统的核心要素。
A.Internet信息要素B.电子商务服务商要素C.中介组织要素D.电子商务主体6.采用物流中心的服务，电子商务企业不能获得的好处是( A )A.分散主业B.节省费用C.减少库存D.集中主业7.目前( B )是网上支付的主要形式。
A.现金支付B.网络银行C.货到付款D.邮寄8.电子商务系统框架结构是由( C )个层次和( )个支柱组成的。
A.2，3B.2，2C.3，2D.3，39.以下不是电子商务系统框架结构的三个层次的是( D )A.网络层B.信息发布/传输层C.一般业务服务层D.电子商务应用层10.( A )问题可以说是电子商务的中心问题。
A.安全B.隐私C.支付D.诚信二、多项选择题1.按系统的规模分类，系统分为：( ABCD )A.小型系统B.中型系统C.大型系统D.巨型系统E.微型系统2.按系统与环境的关系分类，系统分为：( CDE )A.自然系统B.人造系统C.开放系统D.封闭系统E.孤立系统3.电子商务系统是“四流”的整合，“四流”指( ABCE )A.物流B.信息流C.资金流D.客户流E.商流4.结构是连接要素和系统的中间环节。
要素、结构与系统功能之间的关系是：( ABD )A.同一结构可能有多种功能B.要素不变时，结构决定功能C.同一结构对应同一种功能D.结构、要素都不同则可以有相同的功能E.结构、要素都不同则必须有不相同的功能5.电子商务系统的要素包括( ABCD )A.Internet信息要素B.电子商务主体要素C.电子商务服务商要素D.中介组织要素E.市场要素6.电子商务系统中必不可少的中介组织包括( ADE )A.认证中心B.网络中心C.商城中心D.支付中心E.物流中心7.采用物流中心的服务，电子商务企业可获得以下( ABD )好处A.节省费用，减少资本积压B.集中主业C.分散主业D.减少库存E.增加库存8.电子商务系统框架结构是电子商务系统中可拓展性强的一种结构模式，它是由( B )、( C )、( D )三个层次和两个支柱组成的。
第四章 电子商务系统
以定义三为例，思考：电子商务系统就是信息系统吗？
四流：造就电子商务系统的 信息流、资 金流、物流、商流。 以四流为基础给出电子商务系统的定义： 电子商务系统是信息流、资金流、物流、 商流的整合。其中信息流最为重要，它对 整个流程起着监控的作用；而物流、资金 流则是实现电子商务的保证；商流代表着 货物所有权的转移，标志着交易的达成。
认证中心
保证商务信息的安全是进行电子商务的前 提。 认证中心是承担网上安全电子交易认证服 务、签发数字证书并能够确认用户身份的 服务机构。 认证中心通常是企业性的服务机构，主要 任务上一受理数字证书的申请、签发数字 证书和管理数字证书。
支付中心
支付问题一直是瓶颈，目前网络银行是网 上支付的主要形式。 第三方支付，就是一些和国内外各大银行 签约，并具备一定实力和信誉保障的第三 方独立机构提供的交易支持平台。提供的 是连接、监管、技术保障的作用。
2．电子商务主体要素
电子商务主体是电子商务系统的核心要素
(1)消费者：电子商务消费者是电子商务的主体要素 之一，构成了整个商务活动的核心要素。它在构成 和特点（性别，年龄，学历，收入等）上与传统消 费者有所不同。 (2)企业：电子商务的重要主体。 企业进行电子商务一般是基于企业内部网进行的。 企业内部网的组网方式与Internet一样，但使用范 围局限在企业内部。 （内部网（Intranet）、外部网（Extranet）、互联 网（Internet））
2 .电子商务系统的定义
第一组定义：从技术角度定义和理解电子商务系统： 一，电子商务系统，广义上讲是支持商务活动的电子技 术手段的集合。 二，电子商务系统，狭义上讲是指在Internet和其它网 络的基础上，以实现企业电子商务活动为目标，满足 企业生产、销售、服务等生产和管理的需要，为企业 提供智能的计算机系统。 三，电子商务系统是基于Internet并支持企业价值链增 值的信息系统。电子商务系统的主要目的在于信息交 换。
电子商务专升本习题库
电子商务概论复习资料一、电子商务复习大纲第一章电子商务概述一、电子商务的发展60年代~90年代：发展主要是基于EDI的电子商务90年代~今：发展主要是基于Internet的电子商务英文缩写：EC（狭义）：特指运用因特网开展的交易（或与交易直接有关的）活动。
EB（广义）：是指利用整个IT技术对整个商务活动实现电子化。
ECEB电子技术Web技术Web技术+其他IT技术商务活动交易交易+其他与企业经营有关的活动二、电子商务的基本组成基本要素：Internet、Intranet、Extranet、网络用户、物流配送中心、认证中心、网上银行、网上商店三、电子商务网上购物一般流程网络商品直销，是指消费者和生产者或者需求方和供应方，直接利用网络形式所开展的买卖活动，B2C电子商务基本属于网络商品直销的范畴。
这种交易的最大特点是供需直接见面，环节少，速度快，费用低。
网络商品直销过程可以分为以下六个步骤:①消费者进入因特网，查看在线商店或企业的主页；②消费者通过购物对话框填写姓名、地址、商品品种、规格、数量、价格；③消费者选择支付方式，如信用卡，也可选用借记卡、电子货币或电子支票等；④在线商店或企业的客户服务器检查支付方服务器，确认汇款额是否认可；⑤在线商店或企业的客户服务器确认消费者付款后，通知销售部门送货上门；⑥消费者的开户银行将支付款项传递到消费者的信用卡公司，信用卡公司负责发给消费者收费清单。
四、电子商务分类：BTOB(B2B)BTOC(B2C)CTOC(C2C)BTOG(B2G)网上商店销售的商品分为实体性商品和虚拟商品。
实体性商品：是指具有物理形态的物质形态产品，是人可以通过视觉和触觉所能感觉到的。
虚拟商品：一般是无形的，即使表现出一定的形态也是通过其载体体现出来的。
CA认证中心：承担网上安全电子交易认证服务，能签发数字证书并能确认用户身份的服务机构。
五、电子商务的基本功能：1．内容管理功能：管理网上发布的各种信息，充分利用网上信息扩大企业和商家的影响力。
电子商务四级练习题库含参考答案
电子商务四级练习题库含参考答案一、单选题（共69题，每题1分，共69分）1.下列哪项为那些打算把网络营销交给第三方的公司提供了服务。
它的共同特点是为供应商产品建立目录,提供界面和产品总量数据库。
()。
A、电子拍卖平台B、电子商店C、电子购物中心D、第三方交易市场正确答案：B2.在导入智能系统快捷回复时,当您导入的内容重复、为空、超过( )字时,该条内容会导入失败。
A、500B、100C、1000D、200正确答案：A3.商品推荐过程中,客服要注意“( )”,尽量站在客户的角度,提出有针对性的推荐方案,让顾客感受到专业的客服服务。
A、一分问、九分听B、九分问、一分听C、七分问、三分听D、三分问、七分听正确答案：D4.市场营销组合的“4P” 是指()。
A、权力B、产品C、公关D、.广告正确答案：B5.在网络营销中,( )是沟通企业与消费者的重要内容和手段,是整个信息系统的基础,也是网络营销市场调研定量分析工作的基础.A、信息B、数据库系统C、数据库D、数据正确答案：C6.B2C 电子商务指的是()A、商业机构对消费者的电子商务是在企业与消费者之间进行的B、商业机构对商业机构的电子商务是企业对企业之间进行的C、商业机构对政府的电子商务是企业与政府之间进行的D、消费者对政府的电子商务活动是政府对个人的正确答案：A7.政府机构及其他公众发生互动作用的过程,其核心是通过借助互联网的交互功能吸引用户与企业保持密切关系,培养顾客忠诚度,巩固和扩大顾客网络。
A、网络软营销B、整合营销C、直复营销D、关系营销正确答案：D8.() 是指物流的若干功能要素之间存在着损益的矛店,即某一个功能要素的优优化和利益发生的同时,必然会存在另一个或另几个功能要素的利益损失。
A、物流效益背反理论B、. 南物分离理论C、物流冰山理论D、.黑大陆理论正确答案：A9.下面对新媒体说法正确的是()。
A、话题专栏等进行新媒体营销B、新媒体的表现形式只能是图文信息C、电脑是新媒体接受信息最常用的工具D、自媒体和新媒体是不同的,自媒体不能进行新媒体营销正确答案：A10.下列关于电子商务与传统商务的描述，说法不正确的是（）。