《新编国际商务英语函电(第三版)》课件PPT：Lesson12
国际商务英语函电课件ppt
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
商务英语函电 (12)
Warm Up
Knowledge Objective Skill Objective
Warm Up
Business Situational Design
The coverage of WPA includes the coverage of FPA and damage to cargo by heavy weather. The coverage of All Risks includes the coverage of FPA and WPA and physical loss or damage from any external cause except exclusions. In addition to the Basic Risks, there is additional risks including general additional risks and special additional risks. The coverage of them is as following:
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
To solve the insurance issues in business negotiation
《商务英语函电》 Unit 12 Insurance
Trade Terms and Typical Sentences
Practice TrainiΒιβλιοθήκη gSkill Training
Summary of Project
外贸英语函电 Chapter 12 ppt
Chapter 12
Lead Learning - in Objectives
Chapter 12
Lead Learning - in Objectives
Background Knowledge
Notes to Sample Letters
Sentence Bank
Carriage of goods takes place by road or railway， inland waterway，sea and air. And in recent years, a new type of carriage appeared ， called the combined transport，operating on a road-sea-rail-
Transport is an important branch of international business, for goods have to be transported from where they are manufactured to where customers can buy. Shipment means that the seller fulfils his obligation to load goods into the named carrier at the given place/point and the time stipulated in the contract.
新编剑桥商务英语高级第三版 第Module 12
Module 1212.1 Understanding business culture(page121)John So, Jim, what did you know about doing business in China before you made your first trip there?Jim Very little, actually. These days there’s a lot of literature and advice out there. I had heard about the principle of Guanxi before I went to China, but I hadn’t really realised how important a part of business culture it was.John What is Guanxi, exactly?Jim It refers to relationships or connections with people that are built on trust and have been developed over a long time. These relationships are based on shared experience-people operating in a similar field-and often also on the exchange of gifts or favours.John But if you’re an outsider, that must make life very difficult. You don’t have a shared background as such...Jim That’s right. You don’t have those networks and for that reason you’re going to have to be patient, because it takes time to develop them. That’s why so many foreign businesses look for a Chinese partner who has good contacts already, like an agent or business partner.John And is there any other way to shortcut this process?Jim Not really. Gift-giving is helpful - presenting a small gift at the end of a meeting, for example. Don’t expect immediate returns, though, and don’t give anything big. The Chinese government has clamped down hard on bribery in recent years and won’t tolerate it. What you have to do is build friendships.John And how would you go about that? Any particular tips?Jim There’s no particular secret: just get to know your partners, exchange small talk, invite them out for meals - Chinese people love eating out. They’ll certainly invite you out to a restaurant at some point. The main thing is just to be yourself...with an extra bit of formality and politeness. Don’t do what some people do and try to be Chinese.John And are there any things you shouldn’t talk about - any taboos?Jim Umm... I think the important thing is to show genuine interest in learning aboutChina and its customs, and to be respectful of the country and the government. There are also a few different habits. Sometime during the meal there will be toasts - make sure that you make one to the most senior member of the group there.John Any other tips?Jim well, they appreciate the best - established brands with a quality reputation - having had limited access to western products in the past. Everyday practicalities? Er... People dress soberly for business, they shake hands on ually, though occasionally they’ll just nod at you. They love to exchange business cards, so bring lots of those. And when you receive one make sure you study it carefully - it’s very rude just to put it straight in your pocket.John What about their behaviour? The Chinese have a reputation for being difficult to read.Jim I don’t really find that. Perhaps they use facial expressions or gestures less freely than westerners do. They do seem to take their time agreeing to things. There are two reasons for that: first of all, they generally operate within big hierarchies and the decision may need to come from high up; secondly, they dislike saying ‘no’ directly. If they start to make a series of small objections to something, it generally means they’re trying to say they’re not interested. But above all, as i said before, don’t worry about the time all this takes - you’re going to need that anyway to learn how Chinese companies operate and all the governance and tax laws, the regulations around joint ventures and so on...12.2 Small talk: short responses(page122)Sarah Hi, Joachim, sorry to be a little late.Joachim No problem. Good to see you again. How was your trip?Sarah It was fine. No delays , just the usual traffic from the airport.Joachim And did you find our offices easily?Sarah Yes, thank you. Your directions were very clear.Joachim OK. So, can I get you a coffee before we start?Sarah Yes. I’d love one. White, one sugar, please.Joachim And, how are you fixed for time?Sarah I’ve got a couple of hours now. I hope that’s enough.Joachim Sorry, do you mind if I just take this call?Sarah No, of course not. Go ahead...Joachim Sorry about that - the boss. So, are you expecting it to be a good year? Sarah Well, I hope so. Last year was pretty flat, as you know.Joachim Well, that’s really what I’d like to talk about today - how we can ramp things up a bit. Can I be of any help with the marketing side of things?Sarah That’s kind of you, but we should be able to cope. It’s just a question of programming it in. We’re planning a campaign meeting next week...Joachim ...so I think that’s been a useful start to our discussions. I will programme another meeting for two weeks’ time. But I think you have to go now. Would you like to go for a meal this evening?Sarah I’d love to, but I’m afraid I have to be back in London by six.Joachim No worries. Would you like a lift back to the station?Sarah That would be really nice, but I don’t want to put you out.Joachim It’s no problem. I’m going that way anyway.。
商务英语函电Unit 12 Common Business Documentation
B. Commercial Invoice
C. Ouality Certificate
E. Weight Certificate
3. Financial Documents A. Application Form for International Money
Part Two: Background Knowledge
I. Usually, documents should have the following characteristics:
•Accuracy: The details in documents must be in stnct conformity with those in the sales contract. No ambiguous words or expressions should be used.
•Promptness: Make sure the documents are ready when they are needed, so that unnecessary delay or confusion can be avoided.
Ⅱ . Sorts of business documents 1. Government control documents A. Import License B. Foreign Exchange License C. Export License D. Certificate of Origin E. Inspection Certificate F. Consular Invoice G. Customs Invoice
2. Help students to learn some routine work of preparing such documents or forms in international trade.
chapter 12 Complaints and Claims 《外贸英语函电》PPT课件
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Basic Knowledge
proclaim宣布, 声明, 显示, 显露 His accent proclaimed him a Scot. /His accent will give him away. proclaim a public holiday disclaim放弃, 弃权, 拒绝 She disclaimed ownership of the vehicle. exclaim呼喊, 惊叫, 大声叫 He exclaimed that it was untrue.
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Basic Knowledge
If I wanted a crimson深红色的car and it proved to be maroon栗 色的in color this might, or might not , amount to such a serious difference that it amounted to a breach of the whole contract. The less important type of undertaking called a warranty. A warranty does not go to the root of the contract, so I cannot claim breach of contract, but it does entitle me to compensation for breach of warranty.
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3.except A, besides A
Nobody was late except me.(Only I myself was late,the others are punctual.) Five others were late besides me. (Six were late)
国际商务英语课文电子版lesson（12）
国际商务英语课文电子版lesson（12）Letters of credit fall under several categories depending on their function, form and mechanism. Here are the major types of credit:1. Clean credit and documentary credit: Credits that only require clean draft, i.e. draft not accompanied with shipping documents, for payment are clean credit. They are generally used in non-trade settlement（非贸易结算）or in payment in advance by means of the L/C. Most of the credits used in international trade aredocumentary credits, i.e. credits that require shipping documents to be presented together with the draft.2.Revocable credit and irrevocable credit: This classification is based on the certainty确信of the commitment承诺to pay on the part of the applicant and the issuing bank. The credit is a revocable one if such commitments can be altered （改变）or even canceled（取消）without consulting with the beneficiary. It is quite obvious that the exporter has little assurance保证to get payment,and therefore this type of credits are rarely used. Irrevocable credits are those that cannot be amended （revised修改）or revoked（取消）without the consent（同意）of all the parties concerned. Safe and reliable, this type is extensively（widely）used in world trade. It must be noted that if there is no specific indication whether a credit is revocable or irrevocable, it should be regarded as irrevocable.3. Confirmed credit and unconfirmed credit: If a credit is confirmed by abank other than（除…之外）the issuing bank, it becomes aconfirmed credit. The confirmation is undertaken 承担either by the advising bank or by another leading bank. Under a confirmed credit, the beneficiary is given double assurance of payment 双重付款担保since the confirming bank has added its own undertaking承诺to that承担of the opening bank. If the credit is not confirmed by another bank, it is an unconfirmed letter of credit. Though a confirmed credit isconsidered to be able to provide the greatest degree of security to the beneficiary, it involves additional cost as a result of the confirmation. Therefore if the establishing bank is a reliable prime bank, confirmation may not be necessary.4. Sight credit and usance credit: A sight credit is one by which payment can be made upon presentation of the draft and impeccable documents by the beneficiary to the bank. It gives the beneficiary better security and helps him speed up his capital turnover. 资金周转Most of China’s export contracts stipulate for sight credit in payment terms. Obviously, a sight credit calls for a sight draft.It is also clear that this type of credit requires a usance draft. If the beneficiary wishes to get payment before the maturity到期of the draft, he can ask the bank to discount贴现the acceptance, and immediately pay him the net proceeds净收益（net position 实际头寸）, i. e. the face value 面值of the draft minus 减去the discount charges收费.5. Transferable credit and non-transferable credit: If a credit can be transferred by the original beneficiary to one or more parties, it is a transferable credit. The original beneficiary is called the first beneficiary and the party (or parties) the credit is transferred to is called the second beneficiary. It is usually used when the first beneficiary is a middleman and does not supplythegoods himself. A credit can be transferred only once. But transferring a credit to more than one party at the same time is allowed provided partial shipments are permitted. If a credit does not specify whether it is transferable, it should be regarded as a non-transferable document according to the credit stipulation.6. Non-draft credit: There is a modern tendency for payment to be made by presentation of the documents without the formality ofdrawing and presenting a draft. Such credits are non-draft credit. They mainly include payment credit and deferred payment credit which are respectively similar to sight credit and usance credit with the difference that no draft is drawn and presented in the case of non-draft credit.7. Revolving credit: If a credit stipulated that its amount can be renewed更新or reinstated恢复without specific amendment to the credit being made, it is then a revolving credit. It is particularlyuseful when the buyer and seller have regular trading relationship and deal in a specific quantity of goods each month or any particular period of time.It has already been mentioned that the letter of credit has greatly facilitated便利and promoted international trade. However, like any other methods (mode) of payment, it is not perfect. It cannot provide absolute security for the contracting parties. The seller may sustain losses 蒙受because of the buyer’s delay even failure in the establishment of credit开立信用证. The buyer may suffer losses as a result of the documents presented by the seller which do not truly represent the goods shipped. And it is not absolutely avoidable that thebank may become insolvent破产的or bankrupt. Besides, it is more expensive to use the letter of credit than remittance or collection as the bank will charge 收费its client for all the services it provides. So the letter of credit may not be the most ideal（best）method of payment for a particular transaction, and the contracting parties should make their best choice according to the specific conditions.。
国际商务英语第12章.ppt
XXX
8 Sentences for Doing English-Chinese and Chinese-English
Translating Practices:
1. I am 22 years of age, make a good appearance and get along exceedingly well with people.
I am a boy of 22 years old and shall be graduated from Shanghai XX University next year. My major is International Trade. The courses which I have taken in my University are International Marketing, International Business Law, Foreign Trade English, Negotiation Technique, English Interpreting and etc. and my marks in all these courses examinations have all been excellent. Last year I got an opportunity to work as a parttime English interpreter in a foreign trade company and got some favorable experiences in doing this work which has greatly increased not only my interest, but also my self-confidence in selecting this job as my lifework. During your Spring Fair I happen to have some spare time, the period of which is suitable for your Fair. So I send you my application for this provisional work. If necessary, I would like to visit you at your appointed time. My telephone number is XXXXXX.
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5. 对这样的小订单,我们最多只能给5%的折扣。
For this small order, the best we can do is to give your 5% discount.
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• Dear Sir or Madam, • We learn from your email of yesterday that our price①
• 3. The best we can do is ____ you 2% commission.
A. give B. giving C. to give D. will give
• 4. We can’t ____ our way to accept your idea of price at present.
• We trust this will satisfy you and look forward to your early reply.
• Best Regards,
• Kelly Wang
Text
Exercises
Notes
see one’s way to 设法；有可能（做某事） • We hope you will see your way (clear) to bring down your price by 3%. • 我们不能在你们的价格上成交。 We can’t see our way to close the business at your price.
• Although we are desirous to do business with you, your counter offer of $22 appears to be on the low side. We can’t see our way to reduce the price to your level because it leaves us with no profit. The best we can do is to meet you half way, that is, we make a reduction of $4 in our offered price.
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新编国际商务英语函电
• In order to encourage the trade between us, we agree to make a reduction of 3% if you increase your order to one 20’ FCL.
• Our stock is limited, please make decision at an early date. Look forward to your early reply.
Exercise IV
• Fill in the blanks with proper form of the verbs.
Exercise V
• Write a reply to the following e-mail.
Text
Exercises
• 1. If the price is reasonable and quality ____, we will place a large order.
12
Making A Concession
Content Words
Exercise I
• Choose the best answer.
Exercise II
• Fill in the blanks with proper prepositions.
Exercise III
• Translate the following sentences into English.
Content Words
From: To: Date : Subject:
kelly_wang@ import@ 12 May, 20.. Re-counteroffer for Music Box
• Dear Sirs,
• Many thanks for your email of May 11.
full satisfaction.
• 5. In that case, we have to make a reduction _o_f__ 1000 sets _i_n__ quantity.
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1. 为了促进贸易，我们接受你方各让一步的建议。
In order to promote trade, we accept your suggest of meeting each other half way.
12
Making A Concession
Content Words
Words and Expressions
on the low side 偏低
see one’s way to
设法;有可能(做某事)
meet…half way
各让一半;折中处理
satisfy 使满意;满足
leave…with no profit
• We believe such an arrangement will prove satisfactory.
Notes
Notes
• 某人对某物感到满意： • Sb. be satisfied with sth. • Sb. find sth satisfactory
• 某物令某人感到满意 • Sth. be satisfactory to sb. • Sth. prove satisfactory to sb. • Sth. turn out to one’s satisfaction • Sth. satisfy sb. • Sth. meet one’s satisfaction
• Subject: Re-counteroffer for Hair Drier
• We have received your counter offer and regret to know that you find our price on the high side.
• But if you take the quality into account, you will find our original offer is very favourable.
Notes
satisfy（v.）使满意；满足 • We will do our best to satisfy your requirements for Christmas decorations. • Our customers are quite satisfied with the quality of your samples.
_i_s_fo_u_n_d__ (find) too high to accept. • Although we②w_o_u_l_d__ (will) like to close the business, we are
③_re_g_r_e_t_fu_l (regret) that we just cannot ④_a_c_c_e_p_t (accept) your counter offer, as the price we ⑤__o_f_fe_r_e_d__ (offer) is quite workable. As a matter of fact, we ⑥h_a_v_e__re_c_e_i_v_e_d_ (receive) many orders at our level.
Notes
meet … half way 各让一步，折衷处理 • We’d better meet each other half way to bridge the price gap. • We can’t accept your counter offer or even meet you half way.
• If you can see any chance ⑦_to__in_c_r_e_a_s_e_ (increase) your price, please let us ⑧_k_n_o_w__ (know).
• Yours faithfully,
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• To: linda_lin@
satisfaction（n.）满意 • We trust our goods will reach you in good time and meet your satisfaction.
satisfactory （adj.）令人满意的
• If the price is reasonable and quality satisfactory, we shall be able to place a large order.
A. make B. see C. take
D. do
• 5. We regret being unable to reduce our price to your ____.
A. price B. want C. level D. wish
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• 1. We have to point out that your price is __o_n_ the high side.