英语口语双十一

It seems Business sellers sacrifice a portion of the interest, but discounts strategy would attract customer attention. Actually a huge selling advantage has more benefits. 尾数定价策略。利用消费者求廉的心理，制定非整数价格，以零头数结尾，使用户在心理上有 一种便宜的感觉。如我们经常看到网页上某商品的价格标为 199元、288元。 Mantissa [mæ n'tɪsə] pricing strategy. Consumers seeking cheaper psychology develop non-integer ['ɪntɪdʒɚ] price.,consumers will have a cheap feeling psychologically if commidties [kə'mɑdəti] end with a fraction.
From the perspective of consumer surplus, consumer buying behavior are mainly under the influence of consumer surplus. When the price decreases, the more consumers are willing to buy ,the more surplus consumer will get.
Five analysis
Demand analysis Cost analysis
Utility analysis
Price analysis
Consumption of herd mentality analysis
The rising of consumer’s income has increased the demand
讲稿
Good afternoon erveryone。Today my topic is the day of double 11. First let’s look at some pictures.they reflect promotional activities of double 11 一、 淘宝商城“双十一”的管理经济学角度的分析 We will use the management economics perspective to analyse “double 11”. Now we will Analyze the “double eleventh” of T mall from the managerial [mæ nə'dʒiːrɪəl] economic perspective which contains Demand analysis, Cost analysis, Utility analysis, Pricing analysis and Consumption of herd mentality analysis
Discount pricing.
Three strategies
Mantissa pricing strategy.
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Conformity of thought refers to individuals who are consistent with the majority of people in a social group of invisible pressure ,unknowingly or involuntarily . TMall publicize itself through the Internet, television and other - Click to add Text multimedia in order to make promotions and create a very festive - Click to add Text - Click to add Text atmosphere. Content Under the influence of a lot of the original TMall loyal consumer groups, many consumers who do not often use the online shopping will participate in the activities. The power of conformity will help Tmall to win more consumer groups and improves the sales of TMall.
讲稿
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成本分析。从理性人的角度，淘宝商城的商家发起“双十一”活动必然也是从自 身利益的角度出发的。淘宝商城与实体店相比较，成本优势主要体现在以下几个 方面： Cost analysis. analyzing from a rational perspective, TMall merchants launching the "double 11" activities are certainly from their own interest. Having compared TMall with physical store, the cost advantages of TMall are mainly in the following aspects: 商务卖家无需定期缴纳店铺租金。 paying rent on a regular basis is not necessary 电子商务的商家一般不需要大量库存。 mass stock can be avoid. 人工成本低。 lower labor cost 税收不规范。 irregular tax.
2. The rapid growth of Chinese netizen has stimulated the internet marketing promotion
The rapid development of logistics
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Paying rent on a regular basis is not necessary E-commerce businesses generally do not require a lot of inventory. Lower labor cost Irregular tax.
讲稿
效用分析。从消费者剩余的角度，消费者产生购买行为主要是受消费者剩余的影 响。当价格降低时，与消费者最多愿意支付的价格相比差的越多，消费者剩余就 越大. Utility analysis. From the perspective of consumer surplus, consumer buying behavior are mainly under the influence of consumer surplus. When the price decreases, the more consumers are willing to buy ,the more surplus consumer will get.
Some Pictures
Background
Tmall began to hold the commodity promotion on november 11,2009.At first ，the reason is that making people remember taobao and trying to appeal consumers to consume through the commodity promotion.But now “Doubll 11” has become the e-commerce Festival,even influences offline stores .
需求分析。 Needs analysis. Demand analysis （1）消费者收入水平的提高导致需求增加。随着我国经济的发展，我国的人均 收入实现了稳步的增长.收入的增加带动需求的增长。 (1)the rising of consumer’s income has increased the demand. With the development of economic, our country has achieved a steady growth in per capita income, which rising the demand. （2）中国网民的快速增长，网络营销发展迅速。截止到 2014，中国网民数量达 6.32亿。网络的普及为网络零售业务的发展和壮大带来了良好的契机。 (2)the rapid growth of Chinese netizen has stimulated the internet marketing promotion By 2014, Chinese Internet users have risen up to 6.32 million. network popularizing provides a good opportunity to extend retail businesses （3）物流的迅猛发展。近年来我国物流运行形势总体，物流需求显著增加，运 行效率有所提高，物流业增加值快速增长，为保证国民经济平稳较快发展发挥了 重要的支撑保障作用。 (3) The rapid development of logistics. Summarizing the general tendency of Chinese logistics in resent years, the obvious increase in logistical demand, the great improvement in operational efficiency and the high speed growth at the value added of logistic industry, which all play a significant supporting role in the steady and rapid development of our national economy.