Chapter 2 Business Recruitment

Being the employer of choice means a company is suitable for all candidates. Yet leading companies want to be selective in recruitment. In other words, they‟d like to be suitable only for those who fit their company culture and strategy.
ERecruit ment
Nike‟s erecruit ment
With ActiveRecruiter applicants can apply via Internal and _______________. external website _______
match can ActiveRecruiter can make the first ______, ____ a pool of applicants on file, and can save retain cost and ____. time recruitment ____
西南航空(Southwest Airlines)是美国一家总部设在得 克萨斯州达拉斯的航空公司。一般称为美国西南航空 公司，避免混淆，例如日本的南西航空公司（现称为 日本越洋航空公司）；英国的Air Southwest；还有原 中国西南航空公司。 美国西南航空是以“廉价航空公 司”而闻名。是民航业“廉价航空公司”经营模式的 鼻祖。 成立时间：1971年6月18日 Founder: Rollin King and Herb Kelleher For more info., visit
(2)B
(3)D
(10) hiring
(4)D
(5)D
4. Questions and Answers
(1)How do you recruit through the cheapest method, the grapevine? The cheapest way, the grapevine, is to let people you work with, your suppliers and other business contact know you are recruiting. (2) What do you need to be careful with in press ads? When it comes to press ads, you have to make sure that the ad stands out and that it does not fall foul of discriminatory rules relating to gender, race or disability. (3) What is suggested when considering hiring a headhunter? If the headhunter is to be used on a regular basis, you need to negotiate over the fees. When the recruitment is for a senior role, you’d better consider a headhunter on a project basis who knows your sector well.
Background Case: Southwest Airlines Recruitment Questions for Discussion
1. Why does Southwest Airlines value these seven traits
in the candidates‟ personality test?
Reading：Nike’s E-Recruitment Strategy
Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.

Listening
Activity 1:
2.Filling blanks
(1) Offer (2) Permanent (3) Experience (4) Outline (5) seeking (6) Grapevine (7) Centre (8) Expensive (9) Senior 3.Best Answer (1)A
Background Case: Southwest Airlines Recruitment
2. What other traits do you think need to be included in the personality test?
Punctuality can reflect one‟s attitude toward rules. One‟s respect for others is the basis for good relationships and a harmonious atmosphere within a team.
Chapter 2 Business Recruitment
Listening B Background Case: Southwest A Airlines Recruitment Reading: Nike’s ERecruitment Strategy
C CONTENTS
Writing
F E Speaking
While the power of the individual is limited, though he may give his best performance, the power of teamwork is endless. Without a good team spirit, the company will be like loose sand, so there is no way that such a company can win a battle in the economic war against its competitors. Only with good communication, can the company keep harmonious relationship between colleagues, between employers and employees and with customers. Self-confident attitude helps one to overcome difficulties and do whatever he wants to do. On the contrary, selfdoubt will hold one back from any progress. A self-starter is well-motivated, ambitious and aggressive. He would give his best performance without being forced to do so.
Background Case: Southwest Airlines Recruitment
3. How do you understand the statement “leading companies
don‟t want to be „the employer
of choice‟ for everybody”?
Cheerful people are fun to be with. Cheerfulness is of particular importance for the service industry.
Optimism reflects a candidate‟s positive attitude toward life as well as at work. Optimistic people are always inspiring, encouraging, even when encountering setbacks. Decision-making ability shows the candidate can handle issues maturely and independently.
Reading：Nike’s E-Recruitment Strategy
Structure
1. Read the article and complete the chart.
the Internet E-recruitment pre-condition: the growing technology of ___________. demanding The handling of application became too__________.
Reading：Nike’s E-Recruitment Strategy