新视野商务英语unit7 products
实用商务英语综合教程Unit 7 Products
II. Teaching focus:
To learn the process of developing a new product
III. Teaching difficulty
To listen for gist and specific information VI. Teaching aids: a disc player and the disc V. Teaching length: 90 minutes
Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes) Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes) Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)
IV. Teaching procedure:
Step1. Greet the class and announce the tasks for the periods. Step2. Lead-in Questions (3minutes) 1. What are the most important products in your life? What contributions do they make to you? 2. What are the most important factors in product management?
新视野商务英语视听说下听力原文（Unit7）
新视野商务英语视听说下册第7单元听力原文Listening Practice Task 2-1 (B for Buyer; S for Seller)S: Can I help you, sir?B:I’d like some information about your microwave ovens.S: OK. What would you like to know?B: What’s your most popular model?S: Well, our most popular model is the B414. Here, this one. As you can see, it looks good and the price is low.B: What’s the target market?S: It’s for people with small kitchens.B: I see. How many colours?S: It comes in 3 colours– white, black and grey. The white one is the best seller. B: Does it have any special features?S: Yes, its user-friendly design. You can try it to see. It’s easy to operate.B: Hmm, how about the warranty?S: 12 months.B: And how much is it?S: The trade price is 48 US dollars.B: That’s not bad. One more question: what about delivery?S: We can deliver within 5 days.B: OK. Thank you. I’ll get back to you. Task 2-2 (S for Seller; C for Caller)S: Hello. Jason Office Products. What can I do for you? C: I’m calling about office furniture and equipment.S: Could you tell me what you need? C: Well, I think we need 2 filing cabinets with locks that are suitable for files with large pages. Is that type of cabinet available?S: Yes. We have 3 kinds of those cabinets available right now, two with three drawers and one with 4 drawers. C: I prefer the one with four drawers. It will hold more files , right?S: Yes, but it takes up more room. It’s 54-and-a-half inches high and 16 inches wide. C: That’s fine. Hmm…I need to know how deep each dr awer is.S: 39 inches. C: What’s the unit price?S: It has been selling for a 20% discount since yesterday. It’s only $748 now. C: It’s still expensive.S: Yes, it’s not cheap, but I’m sure it’s the best cabinet you’ll find in town. It’s all steel and the guarantee period is 18 months! C: Have you got any wooden computer desks?S: Yes, we have some very stylish multipurpose wooden desks. C: How big are they? S: They come in different sizes. C: You see, our office is not large. The desk can’t be wider than 50 inches.S: In that case, I would recommend the SAFCO desk. It’s 48 inches wide, 27 inches deep and about 30 inches high. C: That will fit perfectly! How much is it?S: The list price is $289, but you can have it now for $199. It’s on sale. C: That’s not bad! I’ll probably take it.S: Would you like to place an order now? C: Oh no, not yet. I need to look at it before I buy it.S: I think you’re right. C: Oh, I forgot one more thing: the printer! You sell printers, don’t you?S: Yes, we have a big collection of printers here. Which brand and model would you like? C: I’m not sure. I think we want something inexpensive but good quality.S: I suggest you buy the EPSON inkjet colour printer. It’s the best choice if you have a limited budget since it only costs about $112. C: How big is it?S: It’s quite small in size, about 8 inches long, 6 inches wide and 4 inches high.S: Well, that sounds like what I want. I’ ll drop in this afternoon. Thank you.C: My pleasure.3. Language Focus A Task 1Do you have friends or family members you would like to see more often? When you phone colleagues, would you like to see their faces? The ViaTV Desktop videophone means that you can! As you can see, it’s small, elegant and ideal for the office or home, even fo r business trips. It’s very easy to set up: all you need is a touch-tone phone. You don’t need a computer or any special software. It’s also very easy to use, as easy as making a normal telephone call. The ViaTV Desktop videophone has many features. Fist, it has full-colour motion video which means you can see the other person’s gestures and changes of expression. The picture quality is excellent. Second, it has an adjustable picture setting that enables you to change the mode to get an ideal image even for viewing designs or documents. Third, its audio quality is exactly the same as the normal telephone call. In addition, the ViaTV Desktop videophone has a preview mode so that you can check what you look like before the other person sees you! And finally, the privacy mode is an important feature. You can use it to block the image but keep the voice connection. Now, of course, just as any means of communication, it’s worthwhile to have a set. We have a special offer on at the moment, so now is the time to buy the ViaTV Desktop videophone. Put yourself in the picture! 4. Video 1 (B for Buyer; S for Seller)S: Good morning.B: Good morning. Having you got the Canon iR2270 photocopier?S: Yes, madam. It’s right here.B: Great! How much is it?S: Let me see… iR2270, hmm, $2450.B: Woo, it’s not cheap!S: Yes, the price is a bit high, but it makes the best copies in the shortest time. It has been the best seller for 3 months.B: I know it’s good. We have one in our office. But I’m afraid my boss won’t like t he price. Can you give discounts for bulk? We want to buy 4 of them.S: In that case, we can cut the price to $2330.B: $2330… That’s about a 5% discount. Right?S: Yes, that’s the lowest price we can offer.B: OK. How long is the warranty? One year?S: Three years from the date of purchase.B: Good. How about its after-sales service? You know, photocopiers have jamming problems all the time. It’s a real nuisance!S: I can assure you that you won’t have much problems with this model. Besides, we offer free on-site service for the length of the warranty. And then $150 a year after that.If there’s something wrong with the machine, just contact us. We’ll send a technician over as soon as possible.B: Good. And what about the guarantees?S: Well, there’s a 7-day money-back guarantee if you’re not satisfied with the machine. Or if you have any problems, just bring it in and you can have a refund. B: Fine. Oh, one more thing. How soon can you deliver them to our office?S: Well, I’m afraid there’s a slig ht delay on orders at the moment. We could send them to you at the end of the month.B: You mean we have to wait for 3 weeks!S: I’m afraid so.B: That will be too late! We need them next week.S: Er, how about this one, iR2010? We have plenty of this in stock. If you place the order now, you can have them by tomorrow at noon.B: I don’t know. How does it compare with iR2270?S: They are a similar size and have similar functions. The only difference is iR2270 can print 22 copies a minute, while iR2010 prints 2 copies less.B: That doesn’t matter. How much is this one?S: $2200 each, if you buy 4.B: $2200. That’s…S: That’s $130 less than the iR2270.B: Sounds not bad. I think we could have these.S: Do you want to place the order now?B: Yes. But can you first show me how it works?S: Sure. You see these buttons here? 5. Language Focus B Task 1 From Honda Motor Company comes a new small, lightweight humanoid robot named ASIMO that is able to walk in a similar manner to a human being’s.。
新视野第二册视听说Unit 7
Unit 7
Section One Lead-in
Activity 1: Instructor’s Opening Words
Directions: Listen to the instructor’s opening words carefully and try to get the message. Before that, getting to know the following useful language might be helpful.
fortunate /5fC:tFEnEt/ a.
exclusively /Ik5sklu:sIvlI/ ad.
幸运的
仅仅
utilize /5jJtIlaIz/ vt.
利用
Unit 7
invigorating /In5vIgEreItIN/ a. inspirational /7InspE5reIFEnEl/ a. primary /5praImErI/ a.
Unit Seven This Could Be Your Lucky Day.
Unit 7
Objectives
This unit is intended to help students to: 1. expose themselves to a facet of corporate culture: networking; 2. understand and use the language for such notions as beginning a new project or activity, when someone is preparing for an important event, concerning the deceptively difficult, regarding something less than what was desired, concerning the impossible,
新视野商务英语视听说第四版下册u7
新视野商务英语视听说第四版下册u7第一部分：主题概述1.1 介绍在新视野商务英语学习系列中，第四版下册的第七单元是关于文化多样性的。
这个主题在今天的全球化社会中变得越来越重要，因此学习这一主题将有助于我们更好地了解不同文化之间的差异和共同点。
1.2 主题重要性和意义文化多样性不仅是我们个人成长和发展的重要组成部分，也是商务交流中需要考虑的重要因素。
通过学习这一主题，我们可以更好地了解他人的文化，增进彼此之间的理解和尊重，从而更有效地进行商务沟通和跨文化合作。
第二部分：深度探讨2.1 文化多样性的定义和范围文化多样性指的是来自不同地区、国家或民族的人们之间的文化差异。
这包括语言、宗教、价值观念、习俗、传统等方面的差异。
在商务环境中，文化多样性也体现在商务礼仪、谈判风格、决策方式等方面。
2.2 文化多样性对商务交流的影响不同文化背景的人们在进行商务交流时，往往会受到自己文化的影响。
这可能导致在沟通方式、谈判技巧、合作模式等方面出现误解和冲突。
因此了解文化多样性对商务交流的影响至关重要，可以帮助我们更好地应对跨文化交流中可能遇到的问题。
2.3 跨文化合作的挑战与机遇跨文化合作往往伴随着挑战，但同时也带来了机遇。
挑战主要来自于文化差异带来的沟通障碍、信任缺失以及合作协调的困难。
然而，跨文化合作也为我们提供了更广阔的发展空间和更丰富的思维碰撞，可以促进创新和知识的交流。
第三部分：个人观点和理解在我看来，文化多样性是我们今天这个多元化世界所必须面对和适应的。
作为一名商务人士，我们应该尊重并学会理解不同文化背景的人们，建立跨文化的合作关系。
这需要我们具备一定的跨文化交流技巧和跨文化管理能力，以更好地应对国际商务环境中的挑战和机遇。
第四部分：总结与回顾通过对新视野商务英语视听说第四版下册u7主题的深度探讨，我们更全面地了解了文化多样性对商务交流的影响，以及跨文化合作所面临的挑战与机遇。
在个人观点和理解方面，我们也意识到了尊重文化多样性的重要性。
海大商务英语Unit-7-Product-Presentations
--describe a product; --compare the features of products’ --ask for information about a product; --make a brief product presentation.
Creating a Product Presentation
• camper 露营车
police car 警车
• wrecker 清障车，打捞船
Unit 7 Product Presentations
• A product presentation is an important part of selling a product to prospective customers. An effective presentation is vital to giving a good first impression of your company and your product.
What are the points to consider when creating a product presentation? Before you start building presentation, be sure you know the following information: • Objective---What’s the purpose of your presentation?
新视野视听说第3册答案Unit7
Unit 72. Basic listening practice1-5 BCABC3. Listening inTask 1(1) reception(2) new connections(3) distributed(4) green hand(5) business cards(6) talk business(7) card(8) follow up(9) more ground(10) piece of cakeTask 21-5 CBBADTask 3(1) technology-oriented(2) higher(3) returns(4) options(5) Venture capital(6) cash(7) founders(8) business ideas(9) potential(10) intellectual property protection(11) 100 percent(12) creators(13) stock(14) $16.5 million(15) failure rate4. Speaking outModel 1(1) you already know this company inside out(2) You have just barely enough funds to cover your day-to-day operational expenses(3) my best bet is to secure a small business loan(4) They help underwrite loans for small business(5) I can still qualify for a loan(6) cover our overheadModel 2(1) I ’v e been searching for a loan(2) the company has been experiencing serious financial difficulties(3) we’v e been opeating in the red(4) the best couse of action is to file for bankruptcy(5) we’l l have to face even stiffer competition(6) they are interested in acquiring our companyModel 3(1) we’v e been looking for a merger partner(2) Are you sure your operation has much to bring to the table(3) Definitely(4) we’v e already received a few attractive bids(5) keep our shareholders’i nterests in mind(6) It ’s reasonable to keep your employees’w elfare in mind5. Let’s talk(1) rapid growth(2) shock(3) large(4) shot up(5) hard(6) opportunities(7) different(8) stable(9) money(10) own6. Further listening and speakingTask 11-5 DCCACTask 21-5 FTFFTTask 31-5 CBDCAViewing and speaking1), 2), 4), 6), 7), 8)。
新视野商务英语视听说 (下册-)答案【完整版】
新视野商务英语视听说下Unit 1 A Factory TourPartⅠ: warm-up(1)eat (2)tour (3)taste (4)enjoy (5)make (6)closed (7)shopPartⅡ: listening practiceTask1(1)f (2)e (3)g (4)j (5)c (6)h (7)b (8)a (9)d (10) iTask21.(1)aerospace (2)manufacturer (3)services (4)showcase (5)production(6) various (7) producer (8) advanced (9) globe (10) leader2.(1)～(5) F F F T FPartⅢ1. (1) c (2) b (3) c (4) a (5) a2. (1)6000units (2) only 1%(3) First, they will confirm the quality of each part according to the regulations at every point in the process. Also, they have computer-controlled equipment to test the quality of the semi-finished product and of the final product. Lastly, they send some products to the public quality-control centre for checking.PartⅣ1(1)200 markets across six continents (2) about 300000 (3)108 (4)8 (5)932(1)20～30 (2)13 (3)15 (4)30～45PartⅤ1. (1) c (2) b (3) c (4) c (5) b2. Thomas and Richard had a factory tour. Thomas was very impressed by the speed of the assembly line of the factory. Richard said that the high-speed assembly line was designed and made by their engineers and technicians. Then Thomas wondered how much the factory spent on new product development every year and how soon the order would be delivered. Richard told him that 8% to 10% of the gross sales was spent on new product development. He also said that delivery of new products depended on the size of the order and the items. Finally, Thomas asked Richard to give him some brochures on the products because he wanted his manager to know about them. Richard also said that Thomas’s manager would be welcome to visit the factory. PartⅥ1.The correct order is: d-g-e-a-c-h-b-f2.(1)history (2)first (3)consumed (4)manufacturing (5)secrets Unit 2 Trade FairsPart Ⅰ(1)China Import & Export Fair (Canton Fair), China Hi-Tech Fair, Beijing International Automotive Exhibition, etc.(2)kitchenware & tableware, general ceramics, home decorations, glassware, foodstuffs, native product, medicines & health products, sporting, travel & recreation products, office supplies, shoes, cases & bags, furniture, etc. (3) See a variety of goods, compare goods of different brands. Collect useful information such as catalogues, price list, etc; visit potential business partners; place orders.Part ⅡTask1(1) F (2) F (3) T (4) F (5) F (6) TTask2(1)domestic (2)suppliers (3)Customer (4)value (5)services(6)ideas (7)compare (8)specialized (9)innovative(10)up-to-date2. (1) new (2) reputation (3) world (4) range (5) latestPart Ⅲ1. (1) rentable (2) entertainment (3) transport (4) halls(5) exhibition (6) arena (7) facilities (8) conjunction2. (1) c (2) b (3) c (4) c (5) a (6) bPart ⅣJohn: (3) (2)Mr. Robbins: (1) (4) (5)2. (1) c (2) b (3) c (4) aPart Ⅴ(1) Canton Fair 2) biannually (3) renown (4) variety (5) turnover(6) exhibitors (7) opportunities (8) quality (9) promotion (10) volumePart ⅥQuestion 1: Miss Stewart, why did you want to exhibit in North America? Question 2: How did you choose the right one?Question 3: What did you do to prepare before attending the trade fair? Question 4: How were you able to exploit your business opportunities and generate new business?Question 5: What did you do after the trade fair?2. (1) a (2) c (3) b (4) a (5) bUnit 3 Marking EnquiriesPart Ⅰ(1)Ask for morn information concerning the product in the advertisement inyesterday’s New York Times.(2)Jackson Brothers(3)If I am the receiver, I will send the latest catalogue to the writer and answerall the questions that interest him.Part ⅡTask1 (1) C (2) B (3) ATASK21. (1) General (2) articles (3) Specific (4) content (5) specifications2. (1) steel screws in all sizes(2) CIF(3) Because the supplier is able to supply larger quantities at more attractiveprices(4) The supplier’s offer.Part Ⅲ1. (1) b (2) c (3) b (4) c2. (1) Export (2) Merchandise (3) flight (4) Production(5) 10 o’clock (6) sample (7) evaluated(8) purchasesPart Ⅳ1.(1) speedboats (2) price quote (3) around the corner (4) pay2.(1) US$6500 (2) 10% (3) shipment (4) US$7850Part Ⅴ1. (1) F (2) T (3) F (4)T2. If I were a farmer, the price would concern me most. The reason being that, first, form products do not generally sell at a high price so we have to keep production costs down. Secondly, taxes are fairly high at present and we have less support from the government, so our incomes are decreasing. That’s why I think the price is my greatest concern. On the other hand, if we can improve quality by buying better seeds and improving our handing methods, we can sell at a premium. That could increase our income.Part Ⅵ1.(1) c (2) a (3) c (4) b (5) c2.Agents need to be paid for their work. Sometimes they are paid a percentage ofthe order but that hardly induces them to negotiate low prices. Therefore, agentsare usually paid commission. This may be paid by the seller or by both seller and buyer.Unit 4 Negotiating PricesPart Ⅰ(1)listen (2) speak (3) interrupt (4) ask questions (5) penny(6) pound (7) assertive (8) aggressive (9) more (10) lessPart ⅡTask1(1)discount for bulk (2) minimum quantity (3) early-settlement discount(4)commission (5) contract, unit priceTask21.(1) T (2) F (3) T (4)F (5) F2.(1) FOB (2)agents (3)extra (4)Korean (5)exceptionsPart Ⅲ1.(1) b (2) a (3) c (4) a (5) c2.A: We are very interested in your X358 MP4 and are thinking of making a trialorder of 10000 pieces. What price can you offer us?B: As this is our first business, we can provide you with some preferential terms.How about $40 per piece?A: Oh, I’m afraid that’s way beyond our expectations. It’s even higher than what the other factories give us.B: Yes, we know there are lower price around but would you please look at the quality? Ours are much better than our competitors’. In addition, the demand for this item from our company is very high. We’re actually temporarily out of stock right now. Currently, demand is way ahead of supply in the market.A: We know about that. But don’t you think you should make some concessions to make your price competitive? Can we make it $35 if we place large orders?B: Well, that’s a tough deal. However, since we’re going into a long-termrelationship, maybe we can try to reach that bottom line for you.Part Ⅳ1.(1) b (2) c (3) c (4) b (5) a2.(1) Welsh (2) 60 days (3) 13.5 (4) 1000 (5) 22.5 (6) 3 (7) 1000 (8) 500Part Ⅴ1.(1) 4%, annual (2) expenses (3) publicity, personnel (4) 40% (5) next year2.Sample dialogue:A: Mr. Brown, I’m anxious to know about your offer.B: Well, we’re been holding it for you. Here it is. Five hundred cases of black tea, at 30 pounds per kilogram, CIF London. Shipment will be in June.A: That’s a steep price! It’ll be difficult for us to make any sales.B: I’m surprised to hear you say that. You know the price of black tea has gone up since last year. Our compares favorably with what you might get elsewhere.A: I’m afraid I can’t agree with you there. India has just come back into the market with a lower price.B: Ah, but everybody in the tea trade knows that America’s black tea is top quality. Considering the quality, I’d say the price is very reasonable.A: No doubt your tea is of high quality, but still, there’s keen competition in the market these days. I understand many countries are lowering their prices.B: OK. Then we’ll make it 28 pounds for this order. Is that ok?A: That’s a very small concession. Still, we want to do business with you because we think your packaging is excellent. We’ll go with this price this time but hope for a better deal for any further orders.B: Good, we can talk about further reductions later when we see how business is developing between us.Part Ⅵ1.(1) F (2) T (3) F (4) F (5) F (6) T (7) F2.(1) the quality of our product is much better than that of other suppliers(2) We can talk about that later.(3) if you can give me best price for this first order, we can start along-term relationship.(4) That really leaves us with nothing.(5) I’ll make that concession.Unit5 Placing an OrderPart Ⅰ(1) negotiate (2) accept and confirm an order (3) sign the contract(4) confirm the order (5) confirm further ordersPart Ⅱ(1) is a request to supply a specified quantity of goods(2) an enquiry with subsequent quotations(3) printed order forms(4) description, quantities, mode of packaging(5) agreed upon in previous negotiations(6) are legally bound to fulfill their agreement(7) at the agreed time(8) accept the goods supplied and then pay for themTask21. (1) F (2) F (3) F (4) T2. (1) b (2) c (3) a (4) bPart Ⅲ1. (1) Belster XP is the best copier for general use. With a combination of large capacity, small size and efficiency, it can be configured to suit almost all situations. Furthermore, it has an automatic document feeder.(2) The buyer can download the order form from the seller’s website, and fill in the name, address, telephone number as well as the item number of the desired photocopier. Then send the form to the address provided.(3) To make a payment, the buyer can write a payable cheque to the seller. Enclose it with the mail order form and send it to the address provided.2.A: Hello, I see from the Internet that you are a trading company who deals with sweaters and skirts in Guangdong Province. Is that right?B: Yes, that’s right. What can we do for you?A: We’re a Nigerian company, and we’re looking to order some clothes.B: Good, we provide a variety of clothes. So what kind of clothes are you interested in?A: Sweaters and skirts. But would you please first tell me your minimum order? B: Our minimum order is set at 5000 pieces.A: OK, that’s fine. I’ve selected two items from your online catalogue: items 6 and 18. But I would like to make some changes. Will you be able to accommodate me? B: Depending on what type of changes you want, it should n’t be a problem.A: For item 6, the sweater, I want the sweater to come in two additional sizes. Would you please add XXL and XXXL?B: OK. How about item 18?A: The size is ok with item 18. But we want to order both light and dark colours. Part Ⅳ(1) have a problem with (2) protects (3) cost (4) decorative (5) European tastes (6) long-distance (7) sales (8) increase (9) retailers (10) logoPart Ⅴ1. (1) acd (2) d (3) c (4) c2. A: Hello, I’d like the order 1000 DSC-T5 Digital Cameras form your company. But it’s important that we have them before July 31. Can you make it?B: I’m afraid that we can’t make it in such a short period of time. That’s only a month away. Would you consider any other models?A: What do you suggest?B: The DSC-T7. Actually, it’s an updated version of the T5. It has more functions.A: Would you please tell me the difference?B: The DSC-T7 has a 32 MB2 of Internal Flash Memory. Otherwise it’s the same asthe DSC-T5.A: That sounds good. What about their prices?B: The DSC-T5 is $349.95 while the T7 is $449.95.A: I see. Would you be able to provide me with 500 of each?Part Ⅵ(1) Bran Gifts (2) ZWS10A (3) 1000 (4) US$18 (5) XG7 (6) foil in a brown box (7) September 10, 2005 (8) Toronto (9) 110% of the invoice value against All Risks(10) confirmed irrevocable (11) 15th (12) Quality & QuantityUnit 6: Terms of PaymentPartⅠA Japanese YenB United Stated DollarC Pound SterlingD European DollarE Korean WonF Canadian DollarPart ⅡThe correct order is: c-a-b-e-dTask21. (1) b (2) a (3) b (4) c2. (1) collection (2) Documents against Payment (3) Documents against Acceptance(4) expenses (5) procedures (6) actual payment (7) collecting (8) non-paymentPart Ⅲ1. (1) b (2) c (3) a (4) c (5) c2. A: since we have reached an agreement on the price, quality, quantity and packagingof the product, now let’s get down to talk about payment, ok?B: Good idea, what terms of payment would you prefer?A: Actually, on L/C payment is our general practice.A: The exchange rate is currently rather unstable and an L/C provide a guarantee of prompt payment from the bank.A: It’s also the generally accepted international practice.B: That’s right. L/C are very common in foreign trade.B: But this time we suggest D/P payment for the following reasons:B: firstly, a D/P payment can reduce the cost and in turn allow a larger profit margin for both of us. Secondly, the order is quite large and our exchange quote is insufficient at present. Finally, we have a good credit rating in several banks. You can trust us!A: That sounds good. But we still prefer an L/C since it’s our general practice. A: Do you think you could apply for one?Part Ⅳ1. The correct order is: a-i-e-g-b-f-c-j-d-h2. (1) lump sum payment (2) payment by installment (3) cash on delivery(4) advance payment (5) 25%, final acceptance (6) one monthPart Ⅴ1.(1) Ask what provision has been made for signing salary cheques and playing utility bills. Put pressure on the person dealing with you by stressing how important your account is.(2) Ask how often these problems occur and how long faults generally last.(3) Ask for cheque and postage details(4) Ask for the name and address of their debtor and the expected date of payment(5) Ask whether this is the only reason for late payment and offer to fax a copy immediately2.A: Hello, Becker here.B: Good morning, Mr. Becker. This is Mary Wang.B: I’m sorry to ring you like this.A: That’s all right.B: Did you get the invoice as well?A: Yes, yesB: But the payment of the invoice sent to you has not yet been made.A: Yes, money is very tight at the moment, you see.B: Yes, I think I know what you mean. We have a similar problem.B: While, in the case of unsettled debts it is our company policy to take legal action. B: We would naturally prefer not to have to go so far.A: So what do you suggest we do about the money we owe you?B: Well, please try and send the cheque before the end of the month.B: That’s one more week.A: Thank you, we will do our best.B: We hope to keep you as a regular customer despite any troubles you may have. A: Thank you very much for being so understanding. Goodbye.B: Bye.Part Ⅵ(1)SB-87654 (2) fifty thousand US dollars(US$ 50000.00) (3) No.DEF-101 datedJanuary 10,2006 (4) five (5) two (6) freight prepaid (7) pneumatic tools(8) drive (9) hose and quick couplings (10) allowed (11) No.IP/79370 (12)beneficiary’s (13) 15 days (14) SB-87654 (15)draftsUnit 7 DeliveryPart Ⅰ1.□time of establishment of the L/C□availability of shipping space□supply of raw materials□amount of orders to fulfill at the producer’s side2.(1)The procedures involved in the delivery of goods: negotiating the stipulations about delivery, ensuring the production of goods, transporting the goods to the port of shipment, checking insurance and other factors in shipping, delivering the goods at the port of destination, etc.(2)The seller’s concerns: production and transportation time of goods meets the requirements, shipment of goods is carried out as scheduled, etc.The buyer’s concerns: progress of the production and shipment, inspection of the quantity, quality and other aspects of delivery, etc.Part ⅡTask1(1)one month after we signed the contract(2)the shipping agent, get the necessary shipping apace(3)Our supplier, the supplier is short on materialsTask21.(1) Good quality (2) on time (3) marketing channels (4) reach the end users (5)their stocks2.(1) at the beginning of November (2) before end of September for the Christmasrush (3) manufacturers are working in full capacity because they have a lot of orders. (4) give his order top priority (5) the middle of OctoberPart ⅢConversation 1: 3 months after the contract is signed, NoConversation 2: July, mid-June, no shipping spaceConversation 3: by the end of September, YesPart Ⅳ1. Mr. Aubery insists on the delivery date should be no later than September 20th because they have a very strict timetable.Mr. Hall says that because of the damage from a disastrous hurricane last month, they can only make delivery in the last week in September. Finally, they compromise on this and make September 25th the last possible shipment date.2. (1) workshop (2) halted (3) orders (4) capacity (5) installed (6) September (7) September 25th(8) complete (9) transport (10) possiblePart Ⅴ1. (1) c (2) c (3) a (4) b2. The appropriate attitude should be polite and understanding, and try to explain the reasons for the delay. Apologise to your partner and try to make immediate compensation.Part Ⅵ1. The reason: The wrong delivery was caused by a slip-up by the shipping Department. The solution: Ms. Lester suggested that they would try to find another buyer for the goods on the condition that Mr. Backer’s company would reduce the price by 25% for the lot and ship a consignment of AI quality immediately.2. (1) T (2) F (3) F (4) T (5) FUnit 8 Complaints and ClaimsPart Ⅰ(1)damaged (2) claim (3) payment (4) documents (5) settlement (6) ownership(7)invoicePart ⅡTask1(1)defective items (2) insurance, shipping (3) pay compensation (4) provide areplacement, return the money (5) ask for compensationTask2(1)order (2) breakage (3) 30% (4) withholding payment (5) call me back(1)Mrs. McCall (2) ACC (3) the quality is not the same as the sample (4) send thewhole lot back (5) 0181-993 421 (6) 5:30Part Ⅲ1.Appropriate responses: 1-3-4Inappropriate responses: 2-52.(1) c (2) a (3) b (4) c (5) bPart Ⅳ(1) lodged a claim (2) 15 sets were badly damaged (3) rough handling by the shipping company (4) take the matter up with them (5) in good condition (6) careless handling at some stage prior to shipment (7) survey report (8) replace all 15 sets as soon as possible (9) settle your claim immediately (10) your cooperationPart Ⅴ1.(1)A: The quality is different from that of the approved samples(2)A: The pictures of products with the wrong colour(3)A: Send the replacement(4)A: Send the replacement immediately(5)A: No2.A: we’ve just received our order No.2-H35. We found that there were five pieces missing from the consignment.B: we’ve sorry to hear that. Did you check with the shipping company? Maybe it was due to inappropriate handling by the shipping company during transit.A: The carton was not damaged. But there were five pieces missing from inside the carton. So the shipping company said they had nothing to do with the shortage. It must have happened during the packaging process.B: Well, do you have any evidence?A: Yes, of course. We have a survey report issued by the Inspection Bureau in our country.B: In that case, please fax us the survey report and we’ll deal with your claim. A: OK, I’ll fax you the report immediately.Part Ⅵ1.(1) juice (2) HY08/33 (3) Hamburg (4) PICC2.(1) Fifteen cases were badly damaged. (2) The contract was on FOB basis.(3) Turn to the insurance company for compensation.Unit 9 MarketingPart Ⅰ Warm-upMarket research / consumer behaviour / distribution channel / product launch / sales figure / advertising campaign / promotional strategyPart Ⅱ Listening PracticeTask1The Marketing Manager: (1) marketing strategy (2) demand for the products (3) competitors (4) potential new markets (5) the company’s products (6) potential customersThe Promotions Manager: (1) promotion programmes (2) advertising campaigns (3) exhibitions (4) occasional special price reduction campaignsThe Public Relations Manager: (1) publicity programmes (2) the company (3) customers’ supportThe Sales Manager: (1) sales programmes (2) goals (3) training programmes (4) the sales figures (5) monitor the market share (6) maximize profitsTask2(1) demand (2) competition (3) Testing (4) samples (5) Divide (6) smaller (7) segment (8) Advertising (9) consider (10) budgetPart Ⅲ1.Checklist: a- c-d-f-g2.Graph 1 Product oo4Graph 2 Product 003Graph 3 Product 001Graph 4 Product 002Part Ⅳ1.Checklist: a-c-d-e-g2.(1) market share (2) There have been a number of new competitors (3) young fashionfollowers (4) 1.8 million (5) 1.8 million (6) 6% (7) radio and TV (8) the net(9) fashion magazinesPart Ⅴ1.(1) c (2) b (3) c (4) a2.Agent: Good morning, sir, I’m an insurance agent. May I ask you some questions? Man: Yes. Go ahead.Agent: Do you have any insurance protection for you and your family?Man: No, not really.Agent: How many people are there in your family?Man: Four. My wife, two children and me.Agent: Does your wife work?Man: No. She takes care of the children at home.Agent: Then you’re the only breadwinner in your family.Man: I guess so.Agent: Have you ever thought about what your family would do if anything happened to you? How would they servive?Man: Mm… I can only hope that won’t happen?Agent: Well, sir. Nothing in life is certain. Just in case, may I suggest you buy some insurance? By this way, you’ll be protected. I promise you that if the conditions of your policy are met, the insurance company will pay out.Man: That sounds reasonable. Can you explain the details?Agent: Sure.Part Ⅵ(1) No(2) How many staff members do you have?(3) Where do they eat at noon?(4) A limited selection dishes.(5) YesUnit 10 AdvertisingPart ⅠAmway: outdoor billboard, TV commercialEsprit: fashion magazinesIKEA: cataloguesNestle: TV commercials, magazinesMc Donald’s: sports sponsorship, outdoor billboards, TV commercialsSony Ericsson: outdoor billboards, magazinesStarbucks coffee: word of mouthVolkswagon: magazines, TV commercials, outdoor billboardsPart ⅡTask1(2)E (3) A (4) G (5) D (6) B (7) FTask21. (1) products (2) companies (3) image (4) hear (5) read (6) information (7) respond to (8) prospects (9) salespeople (10) customers2. (1) a (2) c (3) bPart Ⅲ1.Leaflets & flyers: local shops & fitness clubsShowrooms: Nokia, ToyotaSports sponsorship: Coca-cola, BenzRadio advertising: local restaurantsTV commercials: Amway, Mc Donald’sThe Internet: IBMMagazines: omega, DellOutdoor billboards: China Unicon, Petro China2.(1) expensive, budget (2) too expensive (3) highway, subway, train (4) young people Part Ⅳ1. sponsorship; posters; radio; TV commercials2. (1) c (2) b (3) a (4) c (5) aPart Ⅴ1. b-e2. (1) office furniture (2) brand awareness (3) business executives (4) self-employed professionals (5) successful people dream of (6) under half a million dollars (7) April 15Part Ⅵ1. Automobile, Marmalade, Furniture, Ice cream2. (1) c (2) a (3) d (4) b。
新视野综合3 -unit 7
W. T.
NHCE – BIII – Unit7-A
Structure Analysis
Bill Gates Main Idea
Introduction Illustration I Illustration II
What adds to Gates’ big success includes his personal traits: his personality — a blend of high-voltage brilliance, drive and competitiveness; his time management skills; his sense of saving money and time in traveling; his incredible “multitasking” ability; and his managing style. General—particular details: This part is typical of the device—from a general statement to particular details. (Refer to Paras. 2, 3, 4, 5, 6)
Bill Gates Main Idea
Main Idea
Introduction Illustration I Illustration II Conclusion
?
Writing Technique (W.T.) ?
Structure
NHCE – BIII – Unit7-A
Structure Analysis
nhcebiiiunit7alanguagepoints2toputin他在会议上提出一个建议即公司专门拨出一笔资金用于处理突发事件
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5. modify
e) to try something in order to see how it works
8 1
6. discontinue 7. design
f) to make a plan or drawing g) to increase sales by advertising etc.
1. IBM manufactures ______-tech computer products. 2. Timberland makes a range of ______-wearing footwear. 3. Ferrari produces ______-quality sports cars. 4. Coca-Cola and Pepsico both develop ______ selling soft drinks.
5. Duracell sells _____-lasting alkaline batteries.
6. Levi jeans are a _____-made clothing products.
Vocabulary
Describing products
D Use the adjectives in Exercise C to describing other companies and products. For example, Nestle makes many of the world’s best-selling food products. 1. Siemens makes high-tech healthcare equipment among many other products. 2. Gore-Tex produces hard-wearing materials for outdoor clothes. 3. Habitat sells high-quality furniture. 4.Dell assembles the world’s best-selling PCs. 5. Cummins makes long-lasting diesel engines. 6. Gucci shoes are fashionable and well-made.
1903 model
1910 model
1920 model
1930 model
1940 model
1950 model
2008 model
A product is a physical good that is marketed usually for a profit. A product's personality is its usability, performance, appearance, and benefits.
Overview of unit 7
Objectives Starting up Key vocabulary Language focus: order of adjectives and comparative and superlative adjectives: making comparisons Reading: Dyson product launch Listening: 7.2,7.6,7.7 Speaking: how to present a product
Vocabulary
Describing products
E Match the verbs on the left to their meanings. Then put the words into a logical order to show the lifecycles of a new product.
USE
We use the comparative to compare two items .
We use the superlative to compare one item with two or more other items.
FORM
We add er to form the comparative and the+est to form the superlative
7
8. distribute
h) to supply to shops, companies, customers.
Language focus
Order of adjectives We often use only one adjective before a noun and it is very unusual to use more than three of them. When we use more than one adjective before the noun, we usually follow this order:
(1) opinion 观点 smart (2) size 大小 big (3) shape 形状 wide (4) colour 颜色 black (5) origin 产地 French (6) material 材料 leather
noun 名词 bag
Language focus
Comparatives and superlatives
Unit 7
Products
“It is not the employer who pays wages; he only handles the money. It is the product that pays wages”
Henry Ford (1869-1947) American industrialist
Speaking Presenting a product
A Listen to a sales manager presenting a product to some buyers. Which of the adjectives below does she use?
Language focus
We use than after a comparative. §You are smarter than him. as…as To show that two things are equel (or not)we use (not) as+adjective+as. § He is as smart as you. He is not as smart as you.
inInexpensive
imImpractical
unreliable
uncomfortable unpopular
Vocabulary
Describing products
C Complete these sentences with the words from the box.
well high best long hard high
Language focus
• Irregular adjectives
bad good
worse better
the worst the best
Language focus
Pronunciation:
Notice how –er and –est are pronounced. soft softer softest smart smarter smartest Notice how than and as are pronounced. 1.This suit is more expensive than that suit. 2.This briefcase is less expensive than that briefcase. 3.These suits are as expensive as those suits. 4.The Allegro collection isn’t as expensive as the IL Classico collection.
Objectives
When finish learning this unit, you should be able to • collect information on Products • provide information on Products • present or introduce a product
attractive reliable
fashionable popular
Vocabulary
Describing products B Write adjectives with the opposite meanings to those in Exercise A.
ununeconomical unfashionable
For nearly every type of product there are Key many similar goods on the market. The Vocabulary unique selling points (USPs) of a product are the things that make it special and different from other similar products. A good advertisement, which brings the product to the public’s attention, should describe these USPs. The marketing department should have a customer profile in mind, that is the sort of person who will buy the product. When trying to sell a product, it’s important to give information about the product’s features or characteristics, and to emphasize the benefits or advantages of the product to the customer.